02/04/2023, 10:47 FieldFresh Foods: Frozen Vegetables Business [10 Steps] Case Study Analysis & Solution

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FieldFresh Foods:
Frozen Vegetables
Business Case
Study Analysis &
Solution
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FieldFresh Foods: Frozen Vegetables Business is a

Harvard Business (HBR) Case Study on Leadership
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Leadership & Managing People Case

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Study | Authors :: Davinder Singh, Uday
Gosain

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02/04/2023, 10:47 FieldFresh Foods: Frozen Vegetables Business [10 Steps] Case Study Analysis & Solution

Case Study Description

A joint venture company that started its operations

in 2004 in India was in the business of growing,
processing and marketing fresh fruits and
vegetables, both in India and abroad. As new
market opportunities emerged in response to the
growing demand for frozen products in the
domestic market, the company launched frozen
vegetables in the Indian market in 2011 and
successfully established the supply chain covering
contract farming, processing and distributing the
product. The following year, the chief executive
officer (CEO) of the company was reviewing the
first year's performance of frozen vegetable
Global Trade Starts Here
business as part of the annual business plan Alibaba.com

process. The business was still small and not

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profitable. The CEO had to decide how to scale up
and make the business profitable.

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02/04/2023, 10:47 FieldFresh Foods: Frozen Vegetables Business [10 Steps] Case Study Analysis & Solution

Case Study
[10 Steps] Case Study
Solution
Analysis & Solution
Howard
Fischer, Eric
Jacobsen, and
Gratitude
Railroad's
Impact
Investing Case
Study Solution

Ratnagiri
Alphonso
Orchard:
Step 1 - Reading up Harvard Bayesian
Business Review Decision
Analysis Case
Fundamentals on the Study Solution

Leadership & Managing Robert Meaney

and
People Technology for
Agriculture in
Sub-Saharan
Even before you start reading a business case Africa Case
study just make sure that you have brushed up the Study Solution
Harvard Business Review (HBR) fundamentals on
the Leadership & Managing People. Brushing up
HBR fundamentals will provide a strong base for Next 5 HBR
investigative reading. Often readers scan through Case Study
the business case study without having a clear Solution
map in mind. This leads to unstructured learning
process resulting in missed details and at worse Groundnut
wrong conclusions. Reading up the HBR Value Chain at
fundamentals helps in sketching out business case Anantapur:
study analysis and solution roadmap even before Growing
you start reading the case study. It also provides Through Co-   CLOSE  

starting ideas as fundamentals often provide Operatives

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02/04/2023, 10:47 FieldFresh Foods: Frozen Vegetables Business [10 Steps] Case Study Analysis & Solution

insight into some of the aspects that may not be Case Study
covered in the business case study itself. Solution

Issa Baluch and

Step 2 - Reading the the African
Agribusiness
FieldFresh Foods: Frozen Knowledge and
Vegetables Business HBR Innovation
Leadership
Case Study Initiative (AKILI)
Case Study
To write an emphatic case study analysis and Solution
provide pragmatic and actionable solutions, you
must have a strong grasps of the facts and the Indigo
central problem of the HBR case study. Begin Agriculture
slowly - underline the details and sketch out the Case Study
business case study description map. In some Solution
cases you will able to find the central problem in Khao Yai
the beginning itself while in others it may be in the Winery: An
end in form of questions. Business case study Economic
paragraph by paragraph mapping will help you in Perspective
organizing the information correctly and provide a Case Study
clear guide to go back to the case study if you need Solution
further information.
My case study strategy involves - Valley Carriers
(B): Working on
Marking out the protagonist and key players in Versus Working
the case study from the very start. in the Business
Drawing a motivation chart of the key players Case Study
and their priorities from the case study Solution
description.
Refine the central problem the protagonist is
facing in the case and how it relates to the HBR
fundamentals on the topic.
Evaluate each detail in the case study in light of
the HBR case study analysis core ideas.
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02/04/2023, 10:47 FieldFresh Foods: Frozen Vegetables Business [10 Steps] Case Study Analysis & Solution

Step 3 - FieldFresh Foods:

Frozen Vegetables Business
Case Study Analysis

Once you are comfortable with the details and

objective of the business case study proceed
forward to put some details into the analysis
template. You can do business case study analysis $3,600 $400

by following Fern Fort University step by step

instructions -

Company history is provided in the first half of

the case. You can use this history to draw a
growth path and illustrate vision, mission and
strategic objectives of the organization. Often
history is provided in the case not only to
provide a background to the problem but also
provide the scope of the solution that you can Global Trade Starts Here
Alibaba.com
write for the case study.
HBR case studies provide anecdotal instances
from managers and employees in the
organization to give a feel of real situation on
the ground. Use these instances and opinions
to mark out the organization's culture, its
people priorities & inhibitions.
Make a time line of the events and issues in the
case study. Time line can provide the clue for
the next step in organization's journey. Time
line also provides an insight into the
progressive challenges the company is facing in
the case study.

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02/04/2023, 10:47 FieldFresh Foods: Frozen Vegetables Business [10 Steps] Case Study Analysis & Solution

Step 4 - SWOT Analysis of

FieldFresh Foods: Frozen
Vegetables Business

Once you finished the case analysis, time line of

the events and other critical details. Focus on the
following -

Zero down on the central problem and two to

five related problems in the case study.
Do the SWOT analysis of the FieldFresh Foods:
Frozen Vegetables Business . SWOT analysis is a
strategic tool to map out the strengths,
weakness, opportunities and threats that a firm
is facing.
SWOT analysis and SWOT Matrix will help you
to clearly mark out - Strengths Weakness
Opportunities & Threats that the organization
or manager is facing in the FieldFresh Foods:
Frozen Vegetables Business
SWOT analysis will also provide a priority list of
problem to be solved.
You can also do a weighted SWOT analysis of
FieldFresh Foods: Frozen Vegetables Business   CLOSE  
HBR case study.

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02/04/2023, 10:47 FieldFresh Foods: Frozen Vegetables Business [10 Steps] Case Study Analysis & Solution

Step 5 - Porter 5 Forces /

Strategic Analysis of
Industry Analysis
FieldFresh Foods: Frozen
Vegetables Business

In our live classes we often come across business

managers who pinpoint one problem in the case
and build a case study analysis and solution
around that singular point. Business environments
are often complex and require holistic solutions.
You should try to understand not only the
organization but also the industry which the
business operates in. Porter Five Forces is a
strategic analysis tool that will help you in
understanding the relative powers of the key
players in the business case study and what sort of
pragmatic and actionable case study solution is
viable in the light of given facts.

Step 6 - PESTEL, PEST /

STEP Analysis of FieldFresh
Foods: Frozen Vegetables
Business

Another way of understanding the external

environment of the firm in FieldFresh Foods:
Frozen Vegetables Business is to do a PESTEL -
Political, Economic, Social, Technological,
Environmental & Legal analysis of the environment
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the firm operates in. You should make a list of
factors that have significant impact on the
organization and factors that drive growth in the

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02/04/2023, 10:47 FieldFresh Foods: Frozen Vegetables Business [10 Steps] Case Study Analysis & Solution

industry. You can even identify the source of firm's

competitive advantage based on PESTEL analysis
and Organization's Core Competencies.

Step 7 - Organizing &

Prioritizing the Analysis
into FieldFresh Foods:
Frozen Vegetables Business
Case Study Solution

Once you have developed multipronged approach

and work out various suggestions based on the
strategic tools. The next step is organizing the
solution based on the requirement of the case.
You can use the following strategy to organize the
findings and suggestions.

Build a corporate level strategy - organizing

your findings and recommendations in a way to
answer the larger strategic objective of the
firm. It include using the analysis to answer the
company's vision, mission and key objectives ,
and how your suggestions will take the
company to next level in achieving those goals.
Business Unit Level Solution - The case study
may put you in a position of a marketing
manager of a small brand. So instead of
providing recommendations for overall
company you need to specify the marketing
objectives of that particular brand. You have to
recommend business unit level
recommendations. The scope of the
recommendations will be limited to the   CLOSE  

particular unit but you have to take care of the

fact that your recommendations are don't
directly contradict the company's overall
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02/04/2023, 10:47 FieldFresh Foods: Frozen Vegetables Business [10 Steps] Case Study Analysis & Solution

strategy. For example you can recommend a

low cost strategy but the company core
competency is design differentiation.
Case study solutions can also provide
recommendation for the business manager or
leader described in the business case study.

Step 8 -Implementation
Framework

The goal of the business case study is not only to

identify problems and recommend solutions but
also to provide a framework to implement those
case study solutions. Implementation framework
differentiates good case study solutions from great
case study solutions. If you able to provide a
detailed implementation framework then you have
successfully achieved the following objectives -

Detailed understanding of the case,

Clarity of HBR case study fundamentals,
Analyzed case details based on those
fundamentals and
Developed an ability to prioritize
recommendations based on probability of their
successful implementation.

Implementation framework helps in weeding out

non actionable recommendations, resulting in
awesome FieldFresh Foods: Frozen Vegetables
Business case study solution.

Step 9 - Take a Break

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Once you finished the case study implementation

framework. Take a small break, grab a cup of

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02/04/2023, 10:47 FieldFresh Foods: Frozen Vegetables Business [10 Steps] Case Study Analysis & Solution

coffee or whatever you like, go for a walk or just

shoot some hoops.

Step 10 - Critically Examine

FieldFresh Foods: Frozen
Vegetables Business case
study solution

After refreshing your mind, read your case study

solution critically. When we are writing case study
solution we often have details on our screen as
well as in our head. This leads to either missing
details or poor sentence structures. Once
refreshed go through the case solution again -
improve sentence structures and grammar, double
check the numbers provided in your analysis and
question your recommendations. Be very slow
with this process as rushing through it leads to
missing key details. Once done it is time to hit the
attach button.

  CLOSE  

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