Consumer Behavior of Ola

A SUMMER INTERNSHIP PROJECT
ON
“CONSUMER BEHAVIOR OF
OLA”
Submitted in partial fulfillment of the requirements of

the degree of
Bachelor of Business Administration [BBA]
(Affiliated to Dr. Ram Manohar Lohiya Avadh University)
SUBMITTE BY:
ANMOL KANSAL
BBA IVth Sem
ROLL NO. 22001503
UNDER THE SUPPERVISION OF:
Mr. Sayeed Danish
(Faculty guide)
SANJIVANI GROUP OF EDUCATION INSTITUTION,

KIRTANPUR BAHRAICH (UP)
Session-2022-2023
i
DECLARATION
This is to declare that I ANMOL KANSAL (Roll No. 22001503 ) student of

BBA in SANJIVANI GROUP OF EDUCATION INSTITUTION,
KIRTANPUR BAHRAICH (UP) have personally worked on the project
entitled “CONSUMER BEHAVIOR OF OLA” The data mentioned in this
report were obtained during genuine work done and collected by me. The data
obtained from other sources have been duly acknowledged. The result embodied
in this project has not been submitted to any other University or Institute for the
award of any degree.
I affirm that no portion of my work is plagiarized, and the experiments and
results reported in the report are not manipulated. In the event of a complaint of
plagiarism and the manipulation of the experiments and results, I shall be fully
responsible and answerable.
Student Signature
ANMOL KANSAL
BBA IVth Sem
Roll No - 22001503
ii
ACKNOWLEDGEMENT
Preparing a project report, I am fortune enough to get support from a number of

people to whom I shall always remain grateful for helping me in completing this
project within the stipulated time limit.
I take the opportunity to express my deep sense of gratitude towards my research

guide Mr. Sayeed Danish (Assistant Professor) SANJIVANI GROUP OF
EDUCATION INSTITUTION, KIRTANPUR BAHRAICH (UP) for giving
me due freedom of decision making and at the same time strictly adhering to high
quality of my work.
I would also wish to acknowledge my friends and family for their moral support,
encouragement and patience throughout the course of this project.
I would like to express my gratitude to all these persons and to all the respondents
for their patience throughout the numerous discussions I have had with them
during the course of this project. Finally I thank to God almighty for showering his
blessings at each stage of this project work.
Student signature
ANMOL KANSAL
BBA IVth Sem

Roll No- 22001503
iii
PREFACE
Project report an important component of education at SANJIVANI GROUP
OF EDUCATION INSTITUTION, KIRTANPUR BAHRAICH (UP). It is
an attempt to bridge the gap between the academic institution and the corporate
world. It provides us an opportunity to apply the concepts learnt in real life
situations. The project report helps students in exploring their skills and
capabilities. This internship program makes a mark of hard work, sincerity,
knowledge and ethics on the host organization. It would also be a great learning
experience since it enables students to apply theory to practice and observe and
learn the current trends in the market. It provides an opportunity to satisfy
inquisitiveness about corporate, provides exposure to technical skills, and helps
students to acquire social skills by being in constant interaction with the
professionals of other organizations. It helps students in developing a network,
which will be useful in enhancing in career prospects. This will help to gain a
deeper understanding of the work, culture, deadlines, pressures etc. of an
organization.
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EXECUTIVE SUMMARY
The consumer behavior of Ola, a ride-hailing service provider, is shaped by various factors
such as customer preferences, pricing, convenience, and competition. Ola caters to a diverse
customer base ranging from daily commuters to tourists, and its services are available in many
cities across India.
One of the primary factors influencing consumer behavior is pricing. Ola offers competitive
pricing, and its various ride options such as Micro, Mini, Prime, and Lux cater to customers
with different budget preferences. Additionally, Ola also provides attractive discounts and
offers to retain existing customers and attract new ones.
Convenience is another essential factor that drives consumer behavior. Ola provides
customers with the convenience of booking a ride through its user-friendly mobile app, which
includes features such as live tracking, cashless payments, and customer support. Ola also
offers multiple payment options, including cash, digital wallets, and credit/debit cards.
Customer preferences also play a crucial role in shaping consumer behavior. Ola provides
customers with the option to choose from a variety of vehicles, including hatchbacks, sedans,
and SUVs, catering to different customer preferences. Ola also offers various services such as
outstation travel, rental services, and airport transfers to meet the different needs of its
customers.
Competition is another factor that affects consumer behavior. Ola competes with other ride-
hailing service providers such as Uber, and customer loyalty plays a crucial role in retaining
and attracting customers. Ola constantly works to improve its services by introducing new
features, enhancing the customer experience, and providing reliable service to customers.
In conclusion, Ola's consumer behavior is shaped by various factors, including pricing,
convenience, customer preferences, and competition. Ola caters to a diverse customer base
and offers a range of services and features to meet different customer needs. Ola's ability to
understand and adapt to customer behavior is essential to its success in the ride-hailing
industry.
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TABLE OF CONTENTS
S.NO PARTICULAR
1. INTRODUCTION
2. COMPANY PROFILE
3. OBJECTIVE OF THE STUDY
4. RESEARCH METHODOLOGY
5. DATA ANALYSIS AND INETRPRETATION
6. FINDINGS
7. CONCLUSION
8. RECOMMENDATION AND SUGGESTIONS
9. LIMITATIONS
10. BIBLIOGRAPHY
11. APPENDIX
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INTRODUCTION
1
INTRODUCTION
Consumer behavior is the study of when, why, how, where and what people do or do not
buy products. It blends elements from psychology, sociology, social psychology,
anthropology and economics. It attempts to understand the buyer decision making process,
both individually and in groups. It studies characteristics of individual consumers such as
demographics and behavioural variables in an attempt to understand people's wants. It also
tries to assess influences on the consumer from groups such as family, friends, reference
groups, and society in general. Customer behaviour study is based on consumer buying
behaviour, with the customer playing the three distinct roles of user, payer and buyer.
Relationship marketing is an influential asset for customer behaviour analysis as it has a keen
interest in the re-discovery of the true meaning of marketing through the re-affirmation of the
importance of the customer or buyer. A greater importance is also placed on consumer
retention, customer relationship management, personalisation, customisation and one-to-one
marketing. Social functions can be categorized into social choice and welfare functions. Each
method for vote counting is assumed as a social function but if Arrow’s possibility theorem is
used for a social function, social welfare function is achieved. Some specifications of the
social functions are decisiveness, neutrality, anonymity, monotonocity, unanimity,
homogeneity and weak and strong Paretooptimality. No social choice function meets these
requirements in an ordinal scale simultaneously. The most important characteristic of a social
function is identification of the interactive effect of alternatives and creating a logical relation
with the ranks. Marketing provides services in order to satisfy customers. With that in mind,
the productive system is considered from its beginning at the production level, to the end of
the cycle, the consumer (Kioumarsi et al., 2009).
Belch and Belch define consumer behavior as 'the process and activities people engage in
when searching for, selecting, purchasing, using, evaluating, and disposing of products and
services so as to satisfy their needs and desires'.
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Black box model
ENVIRONMENTAL
BUYER'S BLACK BOX
FACTORS
BUYER'S
RESPONSE
Marketing Environmental Buyer
Decision Process
Stimuli Stimuli Characteristics
Product
choice
Problem recognition
Brand
Attitudes Information search
Product Economic choice
Motivation Alternative
Price Technical Dealer
Behaviour s evaluation
Place Political choice
Personality Purchase decision
Promotion Cultural Purchase
Lifestyle Post-purchase
timing
behavior
Purchase
amount
The black box model shows the interaction of stimuli, consumer characteristics, decision
process and consumer responses. It can be distinguished between interpersonal stimuli
(between people) or intrapersonal stimuli (within people).[2] The black box model is related to
the black box theory of behaviorism, where the focus is not set on the processes inside a
consumer, but the relation between the stimuli and the response of the consumer. The
marketing stimuli are planned and processed by the companies, whereas the environmental
stimulus are given by social factors, based on the economical, political and cultural
circumstances of a society. The buyers black box contains the buyer characteristics and the
decision process, which determines the buyers response.
The black box model considers the buyers response as a result of a conscious, rational
decision process, in which it is assumed that the buyer has recognized the problem. However,
in reality many decisions are not made in awareness of a determined problem by the
consumer.
3
Information search
Once the consumer has recognised a problem, they search for information on products and
services that can solve that problem. Belch and Belch (2007) explain that consumers
undertake both an internal (memory) and an external search.
Sources of information include:
 Personal sources
 Commercial sources
 Public sources
 Personal experience
The relevant internal psychological process that is associated with information search is
behaviour . Behaviour is defined as 'the process by which an individual receives, selects,
organises, and interprets information to create a meaningful picture of the world'
The selective behaviour process
Stage Description
- Selective exposure consumers select which promotional messages they will expose
themselves to.
- Selective attention consumers select which promotional messages they will pay
attention to
- Selective comprehension consumer interpret messages in line with their beliefs,

attitudes, motives and experiences
- Selective retention consumers remember messages that are more meaningful or

important to them
The implications of this process help develop an effective promotional strategy, and select
which sources of information are more effective for the brand.
INFORMATION EVALUATION
4
At this time the consumer compares the brands and products that are in their evoked set. How
can the marketing organization increase the likelihood that their brand is part of the
consumer's evoked (consideration) set? Consumers evaluate alternatives in terms of the
functional and psychological benefits that they offer. The marketing organization needs to
understand what benefits consumers are seeking and therefore which attributes are most
important in terms of making a decision.
Purchase decision
Once the alternatives have been evaluated, the consumer is ready to make a purchase
decision. Sometimes purchase intention does not result in an actual purchase. The marketing
organization must facilitate the consumer to act on their purchase intention. The provision of
credit or payment terms may encourage purchase, or a sales promotion such as the
opportunity to receive a premium or enter a competition may provide an incentive to buy
now. The relevant internal psychological process that is associated with purchase decision is
integration.
Postpurchase evaluation
The EKB model was further developed by Rice (1993) which suggested there should be a
feedback loop, Foxall (2005) further suggests the importance of the post purchase evaluation
and that the post purchase evaluation is key due to its influences on future purchase patterns.
BUYING
Buying in has several meanings:
 In the securities market it refers to a process by which the buyer of securities, whose
seller fails to deliver the securities contracted for, can 'buy in' the securities from a
third party with the defaulting seller to make good.
 In poker it signifies the up-front payment required to participate in a given game or

tournament.
 In management and decision making, buy-in (as a verb or noun) signifies the
commitment of interested or affected parties to a decision (often called stakeholders)
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to 'buy in' to the decision, that is, to agree to give it support, often by having been
involved in its formulation.
Securities market use
On the English stock exchange, a transaction by which, if a member has sold securities which
he fails to deliver on settling day, or any of the succeeding ten days following the settlement,
the buyer may give instructions to a stock exchange official to "buy in" the stock required.
The official announces the quantity of stock, and the purpose for which he requires it, and
whoever sells the stock must be prepared to deliver it immediately. The original seller has to
pay the difference between the two prices, if the latter is higher than the original contract
price. A similar practice, termed "selling out," prevails when a purchaser fails to take up his
securities.
The practise is not limited to the UK Stock Exchange but is found in various forms on most
stock exchanges. The rules vary according to the local regulations, and the party which fails
to deliver is usually penalised and may even be suspended..
Alternatives to short selling available on the SGX :
1. Borrow the share and proceed to sell a stock.
2. Buy a put warrant
3. Short a CFD.
4. Sell a Single Stock Future (SSF) in the futures market.
Poker and gaming
"Buying in" regarding poker tournaments is the process of entering a poker tournament that
requires an up-front payment. The size of the payment, otherwise known as the "Buy In",
determines the total winning prize pool and also contains a fee, otherwise known as the rake,
that is paid to the house.
For example a 50 person capacity tournament could cost $55 to enter per player. In poker
terms this could equate to $50+5, meaning $50 goes to the prize pool to pay the eventual
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winners and $5 (10%) goes to the house for hosting the tournament. In this example the prize
pool would contain $2500 and the house would take a total of $250 (also 10%).
Management
The process of lobbying for support for part of the influential group before suggesting an
idea, arguing a case or submitting a report.
In the sports world, buying in is a significant aspect of players/participants accepting goals

and direction from a coach, leader or program. "Buying in" becomes synonymous with
commitment and dedication. In the Spring of 2007, two film makers, Tim
Breitbach(Dopamine) and Ralph Barhydt, started producing a film entitled, "Buying In" that
explores the social issues of buying in based on the success of the boys' and girls' high school
basketball teams at The Branson School, in Ross, California, who each won the State
Championship in their division in 2007.
“Consumer behavior is the actions and the decision processes of people who purchase goods
and services for personal consumption” – according to Engel, Blackwell, and Mansard,
Consumer buying behavior refers to the study of customers and how they behave while
deciding to buy a product that satisfies their needs. It is a study of the actions of the
consumers that drive them to buy and use certain products.
Study of consumer buying behavior is most important for marketers as they can understand
the expectation of the consumers. It helps to understand what makes a consumer to buy a
product. It is important to assess the kind of products liked by consumers so that they can
release it to the market. Marketers can understand the likes and dislikes of consumers and
design base their marketing efforts based on the findings.
Consumer buying behavior studies about the various situations such as what do consumers
buy, why do they buy, when do they buy, how often do consumers buy, for what reason do
they buy, and much more.
For example, consumer buying behavior is studied by consumer researchers and their aim is
to know why women buy moisturizers (to reduce skin problems), the most preferred brand
(Olay, L’Oréal), how often do they apply it (twice a day, thrice a day), where do the women
prefer to buy it (supermarkets, online) and how many times do they buy it (weekly, monthly).
7
It’s insightful to listen to some of the first cut opinions on Vocalley from consumers on how
they think about various brands and their expectations, when it comes to electronic products
and gadgets.
Importance of Consumer Behavior
Understanding consumer behavior is essential for a company to find success for its current
products as well as new product launches. Every consumer has a different thought process
and attitude towards buying a particular product. If a company fails to understand the reaction
of a consumer towards a product, there are high chances of product failure.
Due to the changing fashion, technology, trends, living style, disposable income, and similar
other factors, consumer behavior also changes. A marketer has to understand the factors that
are changing so that the marketing efforts can be aligned accordingly.
What is the importance of consumer buying behavior? This article outlines several of them.
1. Consumer Differentiation:
In marketing, consumer differentiation is a way to distinguish a consumer from several other
consumers. This helps to make a target group of consumers with the same or similar
behavior.
Though you have a targeted customer demographic in your business, you can still have
variations between individual customers. Each group of consumers are different and their
needs and wants differ from other groups. When a marketer is knowledgeable about
differentiation of each group of consumers, he can design separate marketing programes.
Consumer differentiation will help to tailor your strategies to the needs of varying customer
groups. When consumer differentiation is done, you can expand the width and breadth of
your services. You will be able to effectively serve a wider group of people.
What Is Consumer Behavior?
“Consumer behavior is the actions and the decision processes of people who purchase goods
and services for personal consumption” – according to Engel, Blackwell, and Mansard,
Consumer buying behavior refers to the study of customers and how they behave while
deciding to buy a product that satisfies their needs. It is a study of the actions of the
consumers that drive them to buy and use certain products.
Study of consumer buying behavior is most important for marketers as they can understand
the expectation of the consumers. It helps to understand what makes a consumer to buy a
product. It is important to assess the kind of products liked by consumers so that they can
release it to the market. Marketers can understand the likes and dislikes of consumers and
design base their marketing efforts based on the findings.
8
Consumer buying behavior studies about the various situations such as what do consumers
buy, why do they buy, when do they buy, how often do consumers buy, for what reason do
they buy, and much more.
For example, consumer buying behavior is studied by consumer researchers and their aim is
to know why women buy moisturizers (to reduce skin problems), the most preferred brand
(Olay, L’Oréal), how often do they apply it (twice a day, thrice a day), where do the women
prefer to buy it (supermarkets, online) and how many times do they buy it (weekly, monthly).
It’s insightful to listen to some of the first cut opinions on Vocalley from consumers on how
they think about various brands and their expectations, when it comes to electronic products
and gadgets.
Importance of Consumer Behavior
Understanding consumer behavior is essential for a company to find success for its current
products as well as new product launches. Every consumer has a different thought process
and attitude towards buying a particular product. If a company fails to understand the reaction
of a consumer towards a product, there are high chances of product failure.
Due to the changing fashion, technology, trends, living style, disposable income, and similar
other factors, consumer behavior also changes. A marketer has to understand the factors that
are changing so that the marketing efforts can be aligned accordingly.
What is the importance of consumer buying behavior? This article outlines several of them.
1. Consumer Differentiation:
In marketing, consumer differentiation is a way to distinguish a consumer from several other
consumers. This helps to make a target group of consumers with the same or similar
behavior.
Though you have a targeted customer demographic in your business, you can still have
variations between individual customers. Each group of consumers are different and their
needs and wants differ from other groups. When a marketer is knowledgeable about
differentiation of each group of consumers, he can design separate marketing programes.
Consumer differentiation will help to tailor your strategies to the needs of varying customer
groups. When consumer differentiation is done, you can expand the width and breadth of
your services. You will be able to effectively serve a wider group of people.
2. Retention of Consumers:
“Consumer behavior is of most importance to marketers in business studies as the main aim
is to create and retain customers” says Professor Theodore Levitt (Kumar, 2004).
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Consumer behavior is not just important to attract new customers, but it is very important to
retain existing customers as well. When a customer is happy about a particular product,
he/she will repeat the purchase. Therefore, marketing the product should be done in such a
way that it will convince customers to buy the product again and again.
Thus, it is very evident that creating customer and retaining them is very important. This can
be done only by understanding and paying attention towards the consumer’s buying behavior.
3. Design Relevant Marketing Programe:
Understanding consumer behavior allows you to create effective marketing campaigns. Each
campaign can speak specifically to the separate group of consumers based on their behavior.
For example, while targeting kids market, you may have to look out for venues such as TV
ads, school programes and blogs targeting young mothers. You will need to take different
messaging approaches for different consumer groups.
A study of consumer behavior enables the marketers to understand what motives consumers
to make purchases. Furthermore, the same motive can be utilized in advertising media to stir
the desire to make a purchase. Moreover, marketers should take decisions regarding the brand
logo, coupons, packing and gifts on the basis of consumer behavior.
4. Predicting Market Trend:
Consumer behavior analysis will be the first to indicate a shift in market trend. For example,
the recent trend of consumers is towards environment friendliness and healthy food. This
changing market trend was observed by many brands including McDonalds. Based on the
consumer behavior, McDonald’s brought healthy food options.
By conducting consumer behavior study, a company saves a lot of resources that might
otherwise be allocated to produce a product that will not be sold in the market. For example,
in summer a brand will not waste its resources for producing a product that will not sell in
summer. Based on consumer behavior the company decides on production strategy which
will save on warehouse costs and marketing costs.
5. Competition:
One of the most important reasons to study consumer behavior is to find out answers to some
of the questions:
 Is the customer buying from your competitor?
 Why is a consumer buying from your competitor?
 What features attracts a consumer to your competitor products?
 What gaps are your consumers identifying in your products when compared to your
competitors?
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Studying consumer behavior facilitates in understanding and facing competition. Based on
consumers’ expectations, your brand can offer competitive advantages.
6. Innovate New Products:
We all know some of the big names such as New Coke, Crystal Pepsi, Colgate Kitchen
Entrées, Earring Magic Ken Doll, and Wheaties Dunk-a-Balls Cereal. Can you see the
similarities in these products? Yes, they all failed!!
The sad truth is that most new products and new ideas end up in failure. There is an estimate
of new product failures – they range from 33% to 90% based on the kind of industry.
Companies consistently strive hard to improve the success rate of their new products or new
ideas. One of the most important ways is to conduct sound and thoughtful consumer behavior
study.
With the help of consumer behavior analysis, Nike realized that most of its target audience is
not professional athletes, but many of them were striving to be more like them. So at the 2012
Olympics in London, Nike introduced a campaign to encourage athletics called ‘Find Your
Greatness’. It aimed to promote the aspirations of being an athlete, not just with high-
performing athletes, but wanted to include all people regardless of their physical capability.
The campaign was well planned and was data-driven, of course, carefully analyzed before
taking any action. This message inspired many consumers and had enormous appeal for
target consumers.
7. Stay Relevant in the Market
When the world is changing as rapidly as it is happening today, the biggest challenge we all
face is staying relevant to our target market. And do you know what is the main reason
behind the rapid changes? It is the ever-changing behavior of our customers.
Today’s consumers have greater choices and opportunities, which means they can easily
switch to a company that offers better products and services.
“The pre-eminent skill required to shift ahead in the twenty-first century is the ability to see
and seize.” -Adamson and Steckel, authors of Shift Ahead.
Losing relevance will only cost the company its market share. Haven’t we seen Sony
Walkman failing to stay relevant in the digital music era, and the taxi industry doom with no
preparedness to battle the UBER uprise!!
8. Improve Customer Service
Consumers require different levels of customer service, and understanding the differences
within your customer base will help you provide the most appropriate service for individual
needs.
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For example, if you own an electronics store, high school or college students who buy a new
laptop are more likely to understand the features they’re looking for than a person buying his
first computer. With the first demographic, your service goal will be to provide information
about the latest trends in technology, while with the second demographic, you’ll need to
spend more time educating the customer, finding out what his specific needs are, and even
teaching him how to use the features of his new electronic device.
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COMPANY PROFILE
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COMPANY PROFILE
Redefining Mobility for Billions
Ola is India’s largest mobility platform and one of the world’s largest ride-hailing companies,
serving 250+ cities across India, Australia, New Zealand, and the UK. The Ola app offers
mobility solutions by connecting customers to drivers and a wide range of vehicles across
bikes, auto-rickshaws, metered taxis, and cabs, enabling convenience and transparency for
hundreds of millions of consumers and over 1.5 million driver-partners.
Ola’s core mobility offering in India is supplemented by its electric-vehicle arm, Ola Electric;
India’s largest fleet management business, Ola Fleet Technologies and Ola Skilling, that aims
to enable millions of livelihood opportunities for India's youth. With its acquisition of Ridlr,
India’s leading public transportation app and investment in Vogo, a dockless scooter sharing
solution, Ola is looking to build mobility for the next billion Indians. Ola also extends its
consumer offerings like micro-insurance and credit led payments through Ola Financial
Services and a range of owned food brands through India’s largest network of kitchens under
its Food business.
Ola was founded in Dec 2010 by Bhavish Aggarwal and Ankit Bhati with a mission to build
mobility for a billion people.
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The duo behind Ola
Bhavish Aggarwal
Co-Founder and CEO
Bhavish is the Co-Founder & CEO of Ola, one of the world’s largest ride-sharing platforms
and India’s most popular mobile app for transportation. With the mission of building mobility
for a billion people, he started Ola (formerly OlaCabs) in 2010 with Ankit Bhati, a fellow
alumnus from the Indian Institute of Technology in Mumbai, the country’s premier institution
for technology and science.
Before Ola, Bhavish worked with Microsoft Research for two years, filing two patents
alongside having three papers published in international academic journals. True to his belief
of the need to have on-demand consumer transportation as a service, Bhavish doesn't own a
car himself and vows that he never will!
Ankit Bhati
Co-Founder and CTO
Ankit is the Co-Founder & CTO of Ola, one of the world’s largest ride-sharing platforms and
India’s most popular mobile app for transportation. With the mission of building mobility for
a billion people, he started Ola (formerly OlaCabs) in 2010 with Bhavish, a fellow alumnus
from the Indian Institute of Technology in Mumbai, the country’s premier institution for
technology and science.
At Ola, Ankit leads product, engineering, and data sciences, ensuring a strong back-end
system that powers the experience of riders and driver partners alike. Scaling Ola in a short
span of time, he has played a lead role in pioneering technologies such as mapping
innovations, the world’s first connected car platform - Ola Play, and offline bookings that
made Ola accessible for a large segment of the population.
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Life at Ola
Ola is built on an entrepreneurial DNA. Innovation, experimentation and problem-solving are

at the core of what we do. This has helped us revolutionize mobility like never before,
helping build locally relevant and scalable solutions, as well as cutting edge technology for
India and the world.
From changing the way India commutes using bikes, autos and cabs through an app, to
making bold futuristic bets on emerging areas like Electric, or scaling our technology to serve
the unique needs of global markets, Ola’s team of 7,000+, are torchbearers of its mission to
build mobility for a billion people.
Why work at Ola?
Impact oriented
If you are oriented towards making an impact, then Ola is the place for you! As an
organisation, we focus on working fast and hard to make a quick impact.
Passionate
We are passionate about our mission to provide mobility for a billion Indians. What's more?
Once we are done with work we party even harder!
Ambitious Goals
We believe in the saying "Ambitious goals make for outstanding achievements" and we set
audacious goals for ourselves.
Obsessively hyperlocal
We intrinsically understand the transportation needs of India. Our teams continue to create
hyperlocal solutions to meet those needs.
Infectious Energy
There is never a dull moment at Ola. We are constantly ideating, innovating and deliberating!
Join us to be part of this buzz.
Enterprising
We have the courage to be creative and always willing to experiment with new opportunities!
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Benefits and Perks
While you are busy passionately working towards the mission of impacting a billion lives,
here’s how we take care of your well-being!
Health Benefits
Group Medical Coverage
Comprehensive coverage for you and your family including your parents/in-laws
Telemedicine
Access to a wide range of Physicians and Specialist doctors online for you and your family
Accidental and Term Life Insurance

Protect your loved ones and their future
EAP
24X7 Counselor support when you need it
Financial Benefits
Retirals
Build the retirement corpus you need
Flexi-pay Benefit
Design your salary structure by choosing from a wide range of tax saving options
Leave Benefits
Time off from work
Time to relax, rejuvenate and come back refreshed
Paid Parental Leave

Time to bond with your new child
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Special Perks
Creche Benefits
Provide quality care for your child while you are at work
Employee Discounts
Exclusive offers from 10,000+ brands at special prices just for you
Job Opportunities at Ola

If you think you are ready to be part of a dynamic, fast growing versatile and
young workforce apply for our existing openings across cities today.
Ride the Revolution Home, Ola S1 deliveries begin from today
Bangalore, 15th December 2021 – Ola Electric, India’s leading manufacturer of electric
two-wheelers begins deliveries for Ola S1 scooters from today. Special events were
organized for the first 100 customers today in Bangalore and Chennai where they came with
their friends and family to ride their revolutionary Ola S1 and S1 Pro home.
Varun Dubey, Chief Marketing Officer, Ola Electric said, “Today is a landmark day for
those who have joined the revolution with us as we begin our deliveries of Ola S1. We are
working hard to ramp up the production at the Ola Futurefactory to get the scooters in the
hands of our customers as per their delivery windows. Thank you all for being a part of this
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iconic milestone and helping us accelerate the transition to sustainable clean mobility. This is
just the beginning of the revolution, and from here we look forward to offering customers a
seamless, convenient, and timely doorstep delivery and ownership experience.”
The company had last month rolled out the largest-ever direct-to-consumer experience
initiative in the history of automotive retail, offering customer test rides across India.
To fulfill the overwhelming reservation and purchase response received across the country,
priority deliveries are based on an automated scientific approach that decides the delivery
handover as per their purchase date, variant, location, color, and other factors.
The Ola S1 scooters are manufactured at Ola’s state-of-the-art Futurefactory which is the
largest, most advanced, and sustainable two-wheeler factory in the world. At full capacity of
10 million annual productions, the Ola Futurefactory will be completely operated by about
10,000 women.
For the visuals of Ola Scooter –
https://drive.google.com/drive/folders/174W8e8ebXK11129azyk7EVAp5qhyp1Kr?usp=shar
ing
For the visual of dispatch of Ola S1 from the Ola Futurefactory –
https://www.youtube.com/watch?v=jlzvjl24stc
For the visual of the customer delivery event For For visuals of the first customer delivery
special event at Bangalore – link
About Ola
Ola is India’s largest mobility platform and one of the world’s largest ride-hailing companies.
Ola revolutionized urban mobility by making it available on-demand for over a billion people
across 3 continents. Today, Ola continues to move the world to sustainable mobility through
its ride-hailing platform as well as through advanced electric vehicles manufactured at its
Futurefactory, the largest, most advanced, and sustainable two-wheeler factory in the world.
Ola is dedicated to transitioning the world to sustainable mobility and making the world
better than we found it.
Ola Mobility Institute and University of California, Los Angeles (UCLA) release policy brief
on ‘Electrification of on-demand mobility in Delhi: Identification of Strategic Locations for
Public EV Charging Stations in Delhi’
Leave a reply
Ola Mobility Institute (OMI) and University of California, Los Angeles
(UCLA) collaborated* to use a data-driven approach to estimate the charging infrastructure
needed to support cost-effective electrification of taxi fleets in the Delhi region. In the policy
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brief titled, ‘Electrification of On-demand Mobility in Delhi: Identification of Strategic
Locations for public EV Charging Stations in Delhi’, ward-wise number of charging
stations required have been identified for Delhi using real world travel demand data. The
policy brief also highlights how the framework employed is holistic in the sense that it
combines trip data, vehicle cost, fuel cost, land cost, electricity generation and demand and
the role of policy incentives.
The approach employed here can inform cost-effective implementation for the Delhi
government, energy operators and users. By strategically locating charging stations along
high-demand corridors within a city, the government can ensure high utilization of the public
charging stations and ensure a smooth user experience.
The recommendations from the policy brief can be used by the government, businesses and
urban planners, among others, to effectively plan Delhi’s charging infrastructure. The
adoption of electric mobility has tremendous environmental and economic benefits. As cities
move towards electrification, the framework developed in study can be applied to other cities
and cater to the charging requirements of high-utilization vehicles.
Read the policy brief here
About University of California, Los Angeles (UCLA)
UCLA is a public research university in Los Angeles, California. UCLA has been ranked as
the best public university in the country for multiple years by multiple university ranking
organizations. Established in 1919, it is the second oldest of the 10 campus University of
California systems. It consists of six undergraduate colleges, and seven professional schools.
Institute of Environment and Sustainability (IoES) at UCLA strives to move science to action
on the front lines of environmental progress. Using Los Angeles and California as a testbed,
IoES promises solutions for the broader world. With its eight research centers and
partnerships throughout the UCLA network, we achieve national and global reach.
About Ola Mobility Institute (OMI)
OMI is the policy research and social innovation think-tank of Ola, focused on developing
knowledge frameworks at the intersection of mobility innovation and public good. The
Institute concerns itself with public research on the social and economic impact of mobility as
a service, electric mobility, climate change, future of work and the mobility economy, transit-
oriented planning, digitalisation of mobility, accessibility, safety, and gender. All research
conducted at OMI is funded by ANI Technologies Pvt. Ltd. (the parent company of brand
Ola).
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* Ola provided a representative data set of daily taxicab demand for New Delhi. However, no
financial support was provided by Ola and the responsibility for underlying research rests
solely with UCLA.
This entry was posted in Uncategorized on October 1, 2020 by Binny Tewani.
Preparing for the Ola of the Future
Leave a reply
This note was sent to all Ola Employees by co-founder & CEO, Bhavish Aggarwal on 20
May, 2020.
Dear Team,
Ever since my last email to you 6 weeks ago, I had hoped to write again soon in better times.
Unfortunately, the COVID crisis continues to unfold all around us causing unprecedented
economic and social destruction. It has also become evident that the coronavirus will not be
eliminated any time soon. We will rather have to learn to live with the virus and resultant
implications.
In these circumstances, today I write to all of you with the toughest decision I have ever taken
– the need to downsize our organization and let go of 1400 of our valued employees.
We had all hoped in the beginning that this would be a short-lived crisis and that its impact
would be temporary. Over the past couple of months, all members of our extended leadership
team have taken significant salary cuts to be able to help the organization delay tougher
people decisions as we waited for the situation to evolve. But unfortunately, it’s not been a
short crisis. And the prognosis ahead for our business is very unclear and uncertain. It is
going to take a long time for people to go out and about like before. With more companies
preferring to have a large number of employees work from home, air travel limited to
essential trips and vacations being put off for better times, the impact of this crisis is
definitely going to be long-drawn for us. The world is not going to revert to the pre-COVID
era anytime soon. Social distancing, anxiety, and an abundance of caution will be the
operating principles for everyone.
The fallout of the virus has been very tough for our industry in particular. Our revenue has
come down 95% over the past 2 months. Most importantly, this crisis has affected the
livelihoods of millions of our drivers and their families across India and our international
geographies. In this moment, various teams across the group have pursued, in spite of the
many constraints, to serve drivers, citizens, and the nation at large. Here are some of the
highlights:
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Initiatives for Driver Partners: Our lease rental waivers for over 30,000 leasing drivers
gave them relief of up to Rs. 25,000 a month. Over 200,000 driver families benefited from
our Zero interest loans (Ola Sahyog) to support their household expenses during this time, in
addition to COVID Insurance for them and their spouses in India and a COVID Fund for
international markets.
Drive The Driver Fund: Through generous individual and institutional contributions, over 1
mn kgs of essential supplies have been distributed and over 500 medical emergencies for
drivers and families including pregnancies, dialysis, cancer-care and neonatal cases have
been financially supported. This has been very meaningful and timely for the driver
community across the country and the stories of hope due to this support the drivers are
sharing with us are deeply moving.
Citizen Initiatives: Serving our frontline heroes braving the crisis and citizens in need are
core to our philosophy of helping the community at all times. We launched Ola Emergency in
over 20 cities across the country and partnered with various state governments to serve
healthcare workers and doctors. We served the NHS workers in the UK with discounted
rides. We offered food to tens of thousands of migrant manpower in various cities and helped
distribute relief material in London with the Mayor’s office. Ola CONNECTS, our
technology platform to support governments and public service organizations to fight COVID
is being used by farmers in large states, and being considered for more use cases, even
internationally for public good.
We have done everything in our means to support those around us in these difficult
circumstances. These initiatives reflect our collective values of strong community focus and
being customer-first, even in the wake of a crisis. It is important that we preserve and cherish
these values as we look ahead, even as we continue to do the right things for the organization
and all our stakeholders to be able to emerge stronger in the long run.
This downsizing exercise has been a very tough and sad decision for the entire management
team to make. I have personally spent significant time, reviewing and revisiting every single
aspect of this exercise as each one of the impacted individuals has played an important role in
building Ola and are the most talented and passionate people I have come across. These
decisions are not reflective of anyone’s performance and are purely a function of the
uncontrollable circumstances that we have been faced with.
Between today and Saturday, our HR team will have 1:1 conversations with each and every
one of the impacted individuals. While nothing can take the emotional trauma away for those
of our colleagues who will be leaving, we have tried to bring together a comprehensive
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benefits plan that will ensure that every single team member affected is given maximum
support on all fronts – financial, healthcare, emotional, and career-support.
Financial Support: Every affected employee will receive a minimum financial payout of 3
months of their fixed salary, irrespective of the notice period. Beyond this, those employees
who have spent significantly more time with us will be eligible for higher payouts depending
on tenure.
ESOPs Vesting: All eligible ESOPs will vest forward to the closest quarter. For those who
may not have completed a year, as an exception, we will enable pro-rated vesting for the
period of time spent with us.
Insurance: All affected employees will be able to continue using their medical, life and
accident insurance cover for themselves and their families up to 31st Dec 2020 or the start of
their next job whichever is earlier, to help minimize the financial burden of health and other
risks in a time like this.
Medical Insurance for parents: We are all worried about our parents in a time like this.
Hence we have taken a decision to offer medical insurance for up to 2 parents (or in-laws) to
each employee. This parental insurance will cover parents for all pre-existing ailments up to
the age of 90, for a sum of Rs. 2 lakhs. This insurance will continue for all our departing
colleagues till 31st Dec 2020 or the start of their next job whichever is earlier. We are also
extending this cover to all those who continue to stay with us.
Healthcare & Emotional Wellness: We are extending unlimited access to health and
wellness support through our respective third party partnerships, through to the end of the
year. This will enable instant access to leading doctors for employees and their families as
well as coaching and one on one counselling support from experts.
Career Support: While we have made every possible effort to accommodate as many
affected team members in open roles in our other group companies, we are rallying the
support of the Ola Talent Acquisition team to help with outplacement support for as many
people and in helping find suitable roles for them outside of Ola. In addition to this, we are
also allowing all company-issued laptops (primary work devices) to be retained by affected
employees.
To every employee who is leaving us, I would like to express my gratitude and reiterate that
your contributions to the organization are extremely valuable and that you will always be an
integral part of Ola’s journey. This will be a one time exercise and will be complete by the
end of this week for our India Mobility business and by the end of next week for Ola foods
and Ola Financial Services. No more COVID related cuts will be done after this exercise.
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This crisis necessitates the need to conserve cash aggressively so that we are able to invest in
opportunities in the future. While we restructure our organization to the new realities of our
business, we are also going to recommit ourselves to strengthening our operational excellence
and leverage a lot more technology to improve efficiencies and reduce cost across all parts of
our business. We are increasing our investments and adding people capabilities in R&D
across the group through this crisis to double down on innovation and engineering.
Mobility will always be at the heart of human progress. Formats will evolve depending on
context – personal, shared, public transit, or the niches in between. This pandemic has only
highlighted the need for each of us to have safe and reliable mobility solutions. As economic
activity returns, so will the need for mobility, but the paradigms will have changed. This
crisis is accelerating macro trends of digital commerce and clean mobility, and our businesses
are well-positioned to leverage these macro trends well.
This is an opportunity for us to envision a new future of safe, efficient, and clean mobility,
and recommit ourselves towards building this future. As I mentioned, we will be increasing
our investment into R&D and innovation in this period and pursuing our dreams and
ambitions with even more determination.
I’m filled with a lot of emotion and sadness as I write this email, but also with strong hope
and resolve to rebuild our business, and create the future that we envision, together.
Best,
Bhavish
This entry was posted in Uncategorized on May 20, 2020 by Binny Tewani.
Ola resumes services in 160+ cities with enhanced safety protocols
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As per the latest guidelines issued by various State Government today, driver-partners
operating three and four-wheelers on the platform will be available to serve mobility needs on
the Ola app, with the highest levels of safety precautions in the states of Karnataka,
Telangana, Delhi, Haryana, Chandigarh, Punjab, Tamil Nadu (except Chennai), Andhra
Pradesh, Kerala, and Assam. This also brings relief to millions of drivers-partners whose
livelihoods depend on serving citizens on a daily basis.
We are committed to raising the standards of safety and hygiene with our various initiatives
to secure the well being of both driver-partners and customers. In all of the 160+ cities where
Ola is now operational, enhanced safety protocols are applicable across every single trip. This
includes compulsory mask usage for driver-partners and passengers, complete sanitization of
cars post-trips, adhering to social distancing norms by limiting to two passengers per ride
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amongst other key steps through our ’10 Steps to a Safer Ride’ initiative.’ We urge all users
to strictly adhere to local guidelines to undertake only essential trips with all safety
precautions.
The company has mandated driver-partners and customers to follow 5 precautionary steps
each, encouraging them to practice social distancing, sanitization measures and personal
hygiene etiquette at all times. The protocols have been divided as follows:
For Driver-partners:
1. No travel in containment zones: Vehicles will not operate to and from Government
identified containment zones.
2. Selfie-authentication of drivers: All driver-partners are required to wear masks and
need to authenticate this before the start of every ride by sharing a selfie through their
partner app.
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3. Equipped with hygiene kits: Driver-partners will be provided with masks, sanitizers
and disinfectants and can avail these at all walk-in centres across their cities.
4. Cars to be cleaned regularly: Common surfaces like the handle, inner handle and
seat to be cleaned before every ride.
5. Flexible cancellations: Drivers and customers are being given the option of
cancelling a ride if the other is not wearing a mask to ensure their own safety as well
that of subsequent users.
For Customers:
1. Wearing a mask is compulsory: All customers boarding the cab need to wear masks
and should sanitize before and after every ride.
2. AC to be switched off: To avoid re-circulation of air, the AC will be switched off
and windows will be kept open during all rides.
3. 2 passengers per car: Only two passengers per ride will be allowed in the cab. They
will also be urged to sit by the windows on the rear of the car.
4. Load and unload luggage themselves: To help maintain social distancing, customers
are urged to load and unload luggage themselves.
5. Cashless payments: Customers are encouraged to make cashless payments for the
rides to avoid any unnecessary contact.
Ola bolsters Delhi’s Ambulance network; partners with State Government to extend free
emergency mobility
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 Ola will provide free transportation for medical trips for non-COVID cases through its
network of vehicles
 The Company continues to collaborate with State Governments to ensure mobility for
the citizens amidst the pandemic
Delhi, April 25, 2020: Ola, India’s leading mobility platform and one of the world’s largest
ride-hailing companies, today rolled out its service in Delhi in partnership with Delhi State
Government’s health department to bolster the capital’s ambulance network. The Company’s
fleet will be used as mini-ambulances which will enable citizens of the capital city to access
essential medical care with minimum delay. This free of cost service provides a much-needed
solution to the supply shortage of essential medical transportation during these difficult times.
Citizens in need of mobility support for any non-Covid medical care can dial 102 and the
health ministry team will allocate a cab for the patient to be transported to a hospital free of
26
cost. Ola is providing convenient, reliable and safe transport services for all non-COVID
medical trips such as scheduled check-ups, dialysis, chemotherapy and for immediate
medical needs such as injuries, amongst others. The Company is facilitating a clean and safe
ride experience by ensuring that all earmarked cabs are equipped with essential protective
equipment like masks and sanitizers and are operated by specially trained driver-partners
following proper sanitary measures as per the guidelines of the Ministry of Health.
Anand Subramanian, Spokesperson and Head of Communications, Ola, said, “We are
grateful to the Delhi Government for this collaboration and the opportunity to enable mobility
support for the state’s healthcare system amidst the ongoing crisis. Access to healthcare,
especially for non-COVID related emergencies is becoming a major challenge in our cities.
Through this initiative, we will be able to supplement the existing ambulance network with
access to quick and safe mobility for anyone in need, to get to the hospital. We are also
partnering with state governments across the country and will continue to support them with
their emergency response efforts.”
Ola has also collaborated with the Ministry of Health, Karnataka and Brihanmumbai
Municipal Corporation (BMC) to provide essential mobility services in Bangalore and
Mumbai respectively by ferrying medical staff, healthcare workers and paramedical staff
from homes to hospitals.
The Company has rolled out its new category, ‘Ola Emergency’ which will provide transport
for medical trips to and from hospitals across 15 cities including Mumbai, Bengaluru,
Gurugram, Vizag, Nashik, Varanasi, Indore, Bhopal, Amritsar, Ludhiana, Jalandhar, Patiala,
Mohali, Rourkela and Bhubaneswar.
About Ola:
serving 250+ cities across India, Australia, New Zealand, and the UK including key global
markets like London and Sydney. The Ola app offers mobility solutions by connecting
customers to drivers and a wide range of vehicles across bikes, auto-rickshaws, metered taxis,
and cabs, enabling convenience and transparency for hundreds of millions of consumers and
over 2.5 million driver-partners.
Ola’s core mobility offering in India is supplemented by its electric-vehicle arm, Ola Electric
and Ola Fleet Technologies, India’s largest fleet management business. With its acquisition
of Ridlr, India’s leading public transportation app and investment in Vogo, a dockless scooter
sharing solution, Ola is looking to build mobility for the next billion Indians. Ola also extends
its consumer offerings like micro-insurance and credit led payments through Ola Financial
27
Services and a range of owned food brands with India’s largest network of cloud kitchens
through Ola Foods.
Ola was founded in 2011 by Bhavish Aggarwal and Ankit Bhati with a mission to build
For more details, visit www.olacabs.com/media.
This entry was posted in Uncategorized on April 28, 2020 by Binny Tewani.
Ola Group commits INR 50 Lakh to Maharashtra Chief Minister’s Relief Fund towards
COVID-19 response efforts
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Mumbai, 25 April, 2020: Aiding the state’s efforts in its fight against COVID-19, Ola
Group, which operates Ola, India’s largest mobility platform, has pledged 50 Lakh to the
Maharashtra Chief Minister’s Relief Fund (CMRF). This contribution is towards providing
relief measures across the state and accelerating responses towards mitigating the health and
social consequences of the pandemic.
Bhavish Aggarwal, Co-founder and CEO of Ola Group said, “State Governments across
the country are actively combating the outbreak of COVID-19 with various initiatives on
ground as well as massive relief measures for affected communities. Through our humble
contribution, we extend Ola’s support to the Maharashtra Government and stand with them in
this hour of crisis. We salute the commendable dedication of the thousands of healthcare and
frontline workers, who are tirelessly working to keep us safe and thank them for their
service.”
He added, “We are also grateful for the opportunity to partner with the Government in
serving citizens through our emergency services in the state and in supporting essential
mobility for BMC to ferry healthcare workers across Mumbai. We look forward to extending
all support to the state and the citizens in our fight against COVID-19 and in coming out
stronger together. ”
The ‘Ola Emergency’ offering in Mumbai has over 200 hospitals mapped on the app,
enabling citizens to access essential medical care 24×7. The service is also available in
Nashik where more than 40 hospitals have been enabled to transport citizens from homes to
hospitals and vice-versa. Earlier last week, Ola partnered with Brihanmumbai Municipal
Corporation (BMC), to help ferry medical staff, healthcare workers and paramedical staff
Through its social welfare arm, Ola Foundation, Ola launched the ‘Drive the Driver Fund’ a
crowdfunding initiative to support Cab, Auto-rickshaw and Kaali-Peeli taxi drivers through
28
and beyond the lockdown phase. Bhavish Aggarwal, Co-founder and CEO, Ola, has forgone
his 1 year’s salary towards the cause while employees of the Ola Group have contributed
20 Crores. The Ola Group has also contributed a sum of 5 crores to the PM CARES fund
and pledged INR 3 crores towards the Chief Minister’s Relief Funds of various states.
About Ola:
through Ola Foods.
‘Ola Emergency’ now in 15 cities across India including Mumbai
Leave a reply
 Ola Emergency provides transport for medical trips to and from hospitals that are
non-COVID and do not require an ambulance
 Over 200 hospitals in Mumbai have been mapped into the Ola app; a total of 1,000
hospitals across India
Mumbai, April 20, 2020: Ola, India’s leading mobility platform and one of the world’s
largest ride hailing companies, today rolled out ‘Ola Emergency’ in Mumbai, marking the
service availability across 15 major Indian cities. Enabling citizens across the country to
access essential medical care with minimum delay, the service is now available
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in Mumbai, Bengaluru, Gurugram, Vizag, Nashik, Varanasi, Indore, Bhopal, Amritsar,
Ludhiana, Jalandhar, Patiala, Mohali, Rourkela and Bhubaneswar.
Through ‘Ola Emergency’, Ola is providing convenient, reliable and safe transport services
for all non-COVID medical trips such as scheduled check-ups, dialysis, chemotherapy and
for immediate medical needs such as injuries, amongst others. Ola is bringing this service in
partnership with various state governments ensuring all norms of social distancing and safety
measures. Citizens across these cities can seamlessly book a cab by selecting the ‘Ola
Emergency’ category and entering the drop location from the list of available hospitals in the
city. The platform allows trips to be booked only from homes to hospitals and vice versa.
In Mumbai, Ola has mapped over 200 hospitals in its app across the city. The company is
facilitating a clean and safe ride experience by ensuring that all earmarked cabs are equipped
with essential protective equipment like masks and sanitizers and are operated by specially
trained driver-partners following proper sanitary measures as per the guidelines of the
Ministry of Health. Customers will be charged a nominal fare to compensate driver-partners
for their services.
Commenting on the launch, Anand Subramanian, Spokesperson, Ola said, “The response
to Ola Emergency since its launch less than two weeks ago has been very encouraging.
Thousands of citizens in these cities have availed the service and we continue to receive
requests from across the country to enable this service. The quality of cars, safety measures,
and timeliness of the service has been welcomed by citizens and the authorities alike, further
motivating us to double down on expanding the service to more cities amidst the extended
lockdown. The service will also help provide an economic lifeline to many driver-partners
whose incomes have taken a hit in the past few weeks.”
On the launch in Mumbai today, he further added, “We thank the Government of
Maharashtra for the opportunity to provide an essential service to citizens during these times.
We are engaged in constructive conversations with authorities at various levels across the
country to aid them with their emergency response efforts, through various means.”
Earlier this week, Ola also opened up its technology platform to Governments to fight
COVID-19 through ‘Ola CONNECTS’ (COmprehensive Navigation, NEtworking, Control
and Tracking Solution). This platform can be deployed as a turn-key solution or customised
to specific requirements, to assist governments and its various agencies in managing Real-
Time War Rooms for various operations at scale, amidst the ongoing COVID crisis with
100% data privacy and world class security. Keeping in mind national interests and welfare
30
of citizens, Ola is offering the CONNECTS platform and required development solutions free
of cost to the government and its various
Ola Group pledges support to Haryana Chief Minister’s Relief Fund with INR 50 Lakhs
contribution
Leave a reply
Chandigarh / Gurugram , 17th April, 2020: Strengthening support towards relief efforts in
the state, Ola Group, which operates Ola, India’s largest mobility platform, has committed
50 Lakhs to the Haryana Chief Minister’s Fund. The Ola Group comprises various business
arms including Ola Mobility, its ride-hailing arm, Ola Financial Services, Ola Electric, as
well as Ola Foods. The contribution aims to support the state’s efforts across enabling aid at
the ground level, strengthening emergency response and also facilitating longer-term
COVID-19 relief and recovery initiatives.
Bhavish Aggarwal, Co-founder and CEO of Ola Group said, “As India continues to
address the COVID-19 outbreak, the State Governments are working tirelessly to ensure
containment and relief work for affected citizens and communities. Through our humble
contribution to the Haryana State Chief Minister’s Relief Fund, we stand in support of these
efforts in every way possible. The Ola Group hails the efforts of the state and the
commitment of the thousands of healthcare workers and essential services staff on the
frontlines who are selflessly serving citizens in these challenging times. We are also grateful
to the Government for collaborating with us to enable emergency services for citizens in the
state to and from hospitals.”
Ola has undertaken several steps to reduce the strains faced by communities. Through its
social welfare arm, Ola Foundation, Ola launched the “Drive the Driver Fund” a
crowdfunding initiative to help affected cab, auto-rickshaw, and kaali-peeli taxi drivers
across India. Bhavish Aggarwal, Co-founder and CEO, Ola pledged his 1 year’s salary
towards the cause while Ola employees contributed 20 Crores. Providing additional
financial relief, Ola is offering its driver partners interest-free micro credit. Strengthening
essential mobility for healthcare workers, medical and paramedical staff in Mumbai, Ola
partnered with the Brihanmumbai Municipal Corporation to help ferry them to and from
hospitals. Earlier last week, the Ola Group contributed a sum 5 crores to the Prime
Minister’s Citizen Assistance and Relief in Emergency Situations (PM CARES) Fund to help
in the fight against COVID-19.
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Ola also recently launched ‘Ola Emergency’ on its app to enable essential medical trips on its
platform in cities such as Bengaluru, Gurugram, Visakhapatnam, Nashik, and Bhubaneswar
and will be introducing the service in more cities in the weeks ahead. The new category will
bring a much-needed mobility solution for many citizens who do not have a mode of
transport to access a hospital in case of a medical emergency.
About Ola:
through Ola Foods.
Ola opens up its technology platform to Governments for free to fight COVID-19 through
‘Ola CONNECTS’
Leave a reply
 Ola CONNECTS has all of Ola’s core capabilities and can be deployed in various
use-cases by Governments and its agencies
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 Collaborates with Punjab State Government to help connect 17lakh farmers to the
Punjab Mandi through the Ola app
 Available for any Government or Public Service Organization pro bono through the
current COVID crisis
National, 16 April, 2020: Ola, India’s largest mobility platform and one of the world’s
largest ride-hailing companies, today announced that it is offering its technology platform
and capabilities to Government and Public Service Organizations across the country amidst
the COVID-19 crisis through its newly launched Ola
CONNECTS (COmprehensive Navigation, NEtworking, Control
andTracking Solution) initiative. Ola CONNECTS can be deployed as a turn-key solution or
customised to specific requirements, to assist governments and its various agencies in
managing Real-Time War Rooms for various operations at scale, amidst the
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ongoing COVID crisis with 100% data privacy and world class security. Keeping in mind
national interest and welfare of citizens, Ola is offering the CONNECTS platform and
required development solutions free of cost to the government and its various agencies.
The platform will have capabilities such as Navigation and Real-time tracking, to track
millions of enrolled vehicles/people 24×7. User activity can be restricted to specific zones
with alerting mechanisms on deviation through Geofencing Controls. Other capabilities
include , Real-time Alert System and Crowd and Flow Management, which will
enable Scheduling, Flow control and planning capabilities to support social distancing norms.
Furthermore, AI-enabled Selfie Authentication will enable the authorities to conduct
random checks to ensure all preventive measures like usage of masks are being strictly
adhered to.
Ola CONNECTS can be replicated across various use cases including Emergency and
Healthcare Support, Supply Chain Management, Law Enforcement, Frontline Resource
Deployment, Incident and Information Response, and War-Room Management amongst
others.
Speaking on the launch of Ola CONNECTS, Pranay Jivrajka, Co-Founder,
Ola said, “With the widespread outbreak of COVID-19, nations across the globe are taking
bold measures to counter the threat posed by the pandemic. India has been leading this fight
by example, through implementation of strict on ground measures. As a platform that serves
hundreds of millions of users everyday, our scale and innovations can be put to good use
during these very challenging times.”
“By opening up Ola CONNECTS to various state governments and public service
organisations across the country, we are able to offer a ready to deploy technology solution
that addresses unique challenges in the various relief initiatives that are under way. All of
Ola’s innovations across AI, tracking technologies, allocation and flow management are part
of the CONNECTS platform. We are committed to serving the nation in every way possible
and are offering this platform free of cost, dedicated to the hundreds of thousands of doctors,
healthcare professionals and frontline staff leading our fight against COVID-19.”
Ola also confirmed that it has collaborated with the Government of Punjab to provide
officials with a medium to effectively track and manage over 17 lakh farmers’ produce and
their vehicle movement into Mandis across the state while following the current social
distancing norms. Working closely with the Punjab Government, Ola has shared its
technology capabilities to provide a direct channel to pass authentic information to the
farmers including distribution of security travel passes digitally thus eliminating the need
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of physical distribution which happens at large gatherings. Ola CONNECTS has
a centralised dashboard which can track the movement of farmers along with their vehicles
in and around the mandis enabling officials to manage the flow of farmers and the
collection of their produce to prevent crowding.
Ravi Bhagat, Secretary Punjab Mandi Board and Special Secretary, Governance
Reforms said, “With essential services working with limited manpower, this unique
partnership with Ola will help in minimising the disruption to the critical food supply
network in the country by ensuring the safety of farmers as well as the mandi officials as per
the protocols set by the Government. Ola CONNECTS is a powerful platform that
stakeholders across the government can quickly deploy to benefit citizens at large amidst the
ongoing crisis.”
Ola CONNECTS ensures that personal and confidential information received will be dealt
with the highest standards of care and the data will be processed in accordance with
applicable law and the Company’s existing privacy policy.
For further details visit https://www.olacabs.com/connects
Reach out to us at connects@olacabs.com for any queries
About Ola
through Ola Foods.
35
Ola Group contributes INR 50 Lakhs towards Karnataka Chief Minister’s Relief Fund to
fight against COVID-19
Leave a reply
Bengaluru, 16th April 2020: Ola Group, which operates Ola, India’s largest mobility
platform, has joined hands with the Karnataka State Government in the fight against COVID-
19 by pledging INR 50 lakhs to the Chief Minister’s Relief Fund (CMRF). The fund will be
used to provide on-ground relief measures across the state of Karnataka in the on-going
COVID-19 pandemic. The Ola Group includes various business units including its ride-
hailing arm, Ola Mobility, Ola Financial Services, Ola Foods and Ola Electric.
Bhavish Aggarwal, Co-founder and CEO of Ola Group said, “The Ola Group extends its
humble contribution to the Chief Minister’s Relief Fund to support the on-ground relief
measures by the state in fighting this pandemic. Bengaluru has been home for us at Ola for
the past 8 years since the time we set up our headquarters here. We are committed to standing
by the Karnataka State Government in this fight against COVID-19 and salute the efforts put
forth by frontline warriors, and law enforcement officials, which has helped in controlling the
contagion in the state. We are also thankful to the Government for collaborating deeply on
various citizen focused initiatives, allowing us to contribute in these times of distress.”
Ola recently launched ‘Ola Emergency’ on its app to enable essential medical trips on its
platform in collaboration with the Ministry of Health, Government of Karnataka. The new
category will bring a much-needed mobility solution for many citizens who do not have a
mode of transport to access a hospital in case of a medical emergency. ‘Ola Emergency’ will
enable over 200 hospitals to provide the service and ensure cabs are used only for essential
medical travel. After Bengaluru, the service was launched in Gurugram, Visakhapatnam,
Bhubaneswar, Nashik, Varanasi and is slated to be launched in more cities in the weeks
ahead.
The Ola Group has also been working towards multiple initiatives to support the driver
community, who have been one of the worst-hit during these stressed times. Ola Foundation,
the social welfare arm of the company, had recently launched the ‘Drive the Driver Fund.’
The fund aims to support cab, auto-rickshaw, and kaali-peeli taxi drivers across the country,
through contributions from the Ola Group and through a crowdfunding platform for citizens
and institutions. The Ola Group and its employees have already contributed INR 20 crores
towards this cause, while Bhavish Aggarwal, Co-founder and CEO, Ola has forgone his 1
year’s salary towards the fund. This long term contingency fund will help drivers and their
families through and beyond this pandemic, through various initiatives including financial
36
support for medical emergencies as well as essential supplies distribution in driver
communities. The Ola Group has also contributed a sum of 5 crores to the PM CARES
fund earlier this week.
About Ola
through Ola Foods.
Ola Group contributes INR 50 Lakhs towards Delhi Chief Minister’s Relief Fund to support
COVID-19 relief measures
Leave a reply
New Delhi, 15th April 2020: Ola Group, which operates Ola, India’s largest mobility
platform, has pledged a sum of INR 50 Lakhs towards the Delhi Chief Minister’s Relief Fund
(CMRF) to support COVID-19 relief measures in the city. The Ola Group includes various
business units including its ride-hailing arm, Ola Mobility, Ola Financial Services, Ola Foods
and Ola Electric.
Bhavish Aggarwal, Co-founder and CEO of Ola Group said, “In the fight against
COVID- 19, we stand together with the efforts of the Government of Delhi. The Chief
Minister’s Relief Fund will be instrumental in providing on-ground relief and assistance to
the worst affected in these times. With our humble contribution to the fund, we express our
37
gratitude to the selfless service of tens of thousands of frontline staff, law enforcement
personnel, govt officials and volunteers who are fighting this pandemic.”
Ola Foundation, the social welfare arm of the company, had recently launched the ‘Drive the
Driver Fund.’ The fund aims to support cab, auto-rickshaw, and kaali-peeli taxi drivers across
the country, through contributions from the Ola Group and through a crowdfunding platform
for citizens and institutions. The Ola Group and its employees have already contributed INR
20 crores towards this cause, while Bhavish Aggarwal, Co-founder and CEO, Ola has
forgone his 1 year’s salary towards the fund. This long term fund will help drivers and their
communities. The Ola Group also contributed a sum of INR 5 crores towards the PM
CARES fund earlier last week.
and is poised to enter more cities including Delhi in the weeks ahead. The new category will
bring a much needed mobility solution for many citizens who do not have a mode of transport
to access a hospital in case of a medical emergency.
About Ola
through Ola Foods.
Press Releases
38
Ride the Revolution Home, Ola S1 deliveries begin from today
Bangalore, 15th December 2021 – Ola Electric, India’s leading manufacturer of electric two-
wheelers begins deliveries for Ola S1 scooters from today. Special events were organized for
the first 100 customers today in Bangalore and Chennai where they came with their friends
and family to ride their r...
Ola Cars draws up growth plans to eye market leadership position of $2 Billion in
5,000 vehicles sold on the platform in one month Started pre-owned vehicle sales in 7 cities –
Delhi, Mumbai, Pune, Bengaluru, Chennai, Hyderabad and Ahmedabad To expand this week
to 4 more cities – Chandigarh, Jaipur, Kolkata and Indore Bengaluru, 21 October, 2021: Ola,
India’s largest mobility ...
Ola launches its Vehicle Commerce Platform – Ola Cars, appoints Arun Sirdeshmukh as
CEO
Offers a completely digital ownership experience on the Ola app, with doorstep test ride,
buying, selling and servicing To expand to 100 cities by next year Arun Sirdeshmukh named
as the CEO of Ola Cars Bangalore, 7th October, 2021: Ola, India’s largest mobility platform,
today announced Ola Cars,...
Ola Electric Raises over $200Mn at $3Bn Valuation

September 30th, 2021: Ola Electric, India’s leading EV manufacturer, today announced that
it has raised over US$200Mn led by Falcon Edge, Softbank and others, at a valuation of
US$3Bn. Ola will accelerate development of other vehicle platforms including electric
motorbike, mass market scooter and it...
Ola Expands ESOP Pool to 3000 Cr Rewards Employees with 400 Cr Of Stock
AIMED AT LONG TERM MEANINGFUL WEALTH CREATION IN RUN UP TO IPO
July 28, 2021 Bangalore, India: Ola, one of the leading mobility platforms in the world,
announced expansion of its employee stock options (ESOP) pool to 3000 crores. Ola is also
allocating an additional 400 crores worth of stocks to...
Consumers to get a choice of 10 unique and vibrant colours for the much-awaited Ola
39
July 22, 2021: Ola Electric today revealed that its much awaited electric scooter will be
available in 10 unique and vibrant colours, the widest range of colours available on a two-
wheeler. While the exact names of the colours will be announced at the imminent launch,
there will be choices in matte...
Ola Electric raises US$100 million long term debt

Largest ever in Indian EV industry National, July 12, 2021: Ola Electric and Bank of Baroda
today have signed the largest long-term debt financing agreement in Indian EV industry. This
10-year debt of US$100 million is towards the funding and financial closure of the Phase 1 of
the Ola Fu...
Temasek and Warburg Pincus Join Bhavish Aggarwal for a $500M Investment ahead of
Ola’s IPO
National, Jul 9, 2021: Ola, the world’s leading mobility platform, today announced that
Temasek and Plum Wood Investment Ltd, an affiliate of Warburg Pincus, a leading global
private equity fund focused on growth investing, are partnering with Ola founder Bhavish
Aggarwal for a $500M investment ahea...
Ola Scooter goes on a ride. Launch Imminent.
40
National, July 2, 2021: In the run up to an imminent launch, the Ola Scooter went on a ride
on a recent Sunday morning in Bangalore. Ola Chairman and Group CEO Bhavish Aggarwal
took the scooter out for a spin and rode by some of the most iconic spots of the city. The Ola
Scooter is a leap-frog prod...
Ola continues top talent hiring, expands leadership team with appointment of new CFOs
G. R. Arun Kumar as Group CFO, Ola, and CFO, Ola Electric Swayam Saurabh as CFO for
Ola’s Mobility, Financial Services and Foods businesses Photo caption 1: Swayam Saurabh
as CFO for Ola’s Mobility, Financial Services and Foods businesses Photo caption 2: G. R.
Arun Kumar as Group CFO, Ol...
Ola Appoints Jose Pinheiro to Head Global Manufacturing and Operations for its Electric
Business
National, 30th November 2020: Moving rapidly ahead with its global electric mobility plans,
Ola today announced it has roped in GM veteran Jose Pinheiro as its Head of Global
Manufacturing and Operations for its Electric Business. In this role Jose will spearhead Ola’s
ambitions to build world clas...
Ola Foundation and GiveIndia partner to launch O2ForIndia Initiative

India, 10th May, 2021: Ola Foundation, the philanthropic arm of Ola, today announced its
partnership with GiveIndia to provide consumers with oxygen concentrators for free through
the Ola app. The service will start rolling out in Bangalore from this week with an initial set
of 500 oxygen concentra...
Ola appoints Rakesh Bhardwaj as Group CIO

India, 19th May 2021: Ola, one of the world’s leading mobility players, today announced the
appointment of Rakesh Bhardwaj as Group Chief Information Officer. In this role, Rakesh
will provide strategic direction to the group’s IT initiatives covering information systems,
tools, security, IT infras...
Ola completes vaccination for over 50% of its employees and their dependents
Ola has secured vaccination and has organised camps to cover all its employees and their
dependents Vaccination has begun at the Ola campus in Bangalore and will extend to
41
employees in other cities in the coming weeks This is a key addition to Ola’s comprehensive
response to Covid and its suppo...
Ola Electric appoints N Balachandar as CHRO

Focus on building a world class organisation India, 06 May 2021: Ola Electric has hired N
Balachandar as Chief Human Resources Officer. In his new role, Balachandar will accelerate
Ola Electric’s journey to become a world-class talent organisation, with a focus on people
and culture globally. Bal...
Ola Electric hires Wayne Burgess as Head of Vehicle Design

India, 04 May 2021: Ola Electric today announced the appointment of Wayne Burgess, as
Head of Vehicle Design for its entire product range including scooters, bikes, cars and more.
Wayne brings a wealth of international automotive design experience, having worked on
some of the most legendary and ...
Ola Announces Hypercharger Network, World’s Largest Electric Two-Wheeler Charging

Network
Ola Hypercharger Network will be the largest and densest network, spread over 400 cities
with more than 100,000 charging points India, 22 April 2021: Ola Electric today revealed its
plans for providing charging solutions to all its electric two wheeler customers and unveiled
the Ola Hypercharger Ne...
Ola Electric ropes in 35-year auto veteran Yongsung Kim to head Global Sales &
Distribution
India, 6 April 2020: Ola Electric today announced the appointment of Yongsung Kim as
Head of Global Sales & Distribution, overseeing India and international markets. A 35-year
veteran with Hyundai Motor and Kia, Yongsung brings global automotive sales experience
from around the world, including No...
Ola provides free COVID-19 vaccination to all employees and their dependents
The vaccination drive will include all Ola employees and dependents, advisors, consultants,
and contractual employees Ola is one of the first global mobility companies to announce such
a vaccination drive March 17, 2021, India: Ola, one of the world’s leading mobility
companies, today announced t...
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Ola is racing ahead to build the world’s largest two-wheeler factory
Phase-1 production to begin within months Watch how India-headquartered Ola is racing
ahead to build the world’s largest two-wheeler factory on a 500-acre site. Ola’s mega-factory
for two-wheelers is being built at record-breaking speed in Tamil Nadu, India, with an
estimated more than 10 million ...
Ola Mobility Institute and University of California, Los Angeles (UCLA) release policy brief
on ‘Electrification of on-demand mobility in Delhi: Identification of Strategic Locations for
Public EV Charging Stations in Delhi’
Leave a reply
Ola Mobility Institute (OMI) and University of California, Los Angeles
(UCLA) collaborated* to use a data-driven approach to estimate the charging infrastructure
needed to support cost-effective electrification of taxi fleets in the Delhi region. In the policy
brief titled, ‘Electrification of On-demand Mobility in Delhi: Identification of Strategic
Locations for public EV Charging Stations in Delhi’, ward-wise number of charging
stations required have been identified for Delhi using real world travel demand data. The
policy brief also highlights how the framework employed is holistic in the sense that it
combines trip data, vehicle cost, fuel cost, land cost, electricity generation and demand and
the role of policy incentives.
The approach employed here can inform cost-effective implementation for the Delhi
government, energy operators and users. By strategically locating charging stations along
high-demand corridors within a city, the government can ensure high utilization of the public
charging stations and ensure a smooth user experience.
The recommendations from the policy brief can be used by the government, businesses and
urban planners, among others, to effectively plan Delhi’s charging infrastructure. The
adoption of electric mobility has tremendous environmental and economic benefits. As cities
move towards electrification, the framework developed in study can be applied to other cities
and cater to the charging requirements of high-utilization vehicles.
Read the policy brief here
About University of California, Los Angeles (UCLA)
UCLA is a public research university in Los Angeles, California. UCLA has been ranked as
the best public university in the country for multiple years by multiple university ranking
organizations. Established in 1919, it is the second oldest of the 10 campus University of
California systems. It consists of six undergraduate colleges, and seven professional schools.
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Institute of Environment and Sustainability (IoES) at UCLA strives to move science to action
on the front lines of environmental progress. Using Los Angeles and California as a testbed,
IoES promises solutions for the broader world. With its eight research centers and
partnerships throughout the UCLA network, we achieve national and global reach.
About Ola Mobility Institute (OMI)

OMI is the policy research and social innovation think-tank of Ola, focused on developing
knowledge frameworks at the intersection of mobility innovation and public good. The
Institute concerns itself with public research on the social and economic impact of mobility as
a service, electric mobility, climate change, future of work and the mobility economy, transit-
oriented planning, digitalisation of mobility, accessibility, safety, and gender. All research
conducted at OMI is funded by ANI Technologies Pvt. Ltd. (the parent company of brand
Ola).
* Ola provided a representative data set of daily taxicab demand for New Delhi. However, no
financial support was provided by Ola and the responsibility for underlying research rests
solely with UCLA.
This entry was posted in Uncategorized on October 1, 2020 by Binny Tewani.
Preparing for the Ola of the Future
Leave a reply
This note was sent to all Ola Employees by co-founder & CEO, Bhavish Aggarwal on 20
May, 2020.
Dear Team,
Ever since my last email to you 6 weeks ago, I had hoped to write again soon in better times.
Unfortunately, the COVID crisis continues to unfold all around us causing unprecedented
economic and social destruction. It has also become evident that the coronavirus will not be
eliminated any time soon. We will rather have to learn to live with the virus and resultant
implications.
In these circumstances, today I write to all of you with the toughest decision I have ever taken
– the need to downsize our organization and let go of 1400 of our valued employees.
We had all hoped in the beginning that this would be a short-lived crisis and that its impact
would be temporary. Over the past couple of months, all members of our extended leadership
team have taken significant salary cuts to be able to help the organization delay tougher
people decisions as we waited for the situation to evolve. But unfortunately, it’s not been a
short crisis. And the prognosis ahead for our business is very unclear and uncertain. It is
44
going to take a long time for people to go out and about like before. With more companies
preferring to have a large number of employees work from home, air travel limited to
essential trips and vacations being put off for better times, the impact of this crisis is
definitely going to be long-drawn for us. The world is not going to revert to the pre-COVID
era anytime soon. Social distancing, anxiety, and an abundance of caution will be the
operating principles for everyone.
The fallout of the virus has been very tough for our industry in particular. Our revenue has
come down 95% over the past 2 months. Most importantly, this crisis has affected the
livelihoods of millions of our drivers and their families across India and our international
geographies. In this moment, various teams across the group have pursued, in spite of the
many constraints, to serve drivers, citizens, and the nation at large. Here are some of the
highlights:
Initiatives for Driver Partners: Our lease rental waivers for over 30,000 leasing drivers
gave them relief of up to Rs. 25,000 a month. Over 200,000 driver families benefited from
our Zero
interest loans (Ola Sahyog) to support their household expenses during this time, in addition
to COVID Insurance for them and their spouses in India and a COVID Fund for international
markets.
Drive The Driver Fund: Through generous individual
and institutional contributions, over 1 mn kgs of essential supplies have been distributed and
over 500 medical emergencies for drivers and families including pregnancies, dialysis,
cancer-care and neonatal cases have been financially supported. This has been very
meaningful and timely for the driver community across the country and the stories of hope
due to this support the drivers are sharing with us are deeply moving.
Citizen Initiatives: Serving our frontline heroes braving the crisis and citizens in need are
core to our philosophy of helping the community at all times. We launched Ola Emergency in
over 20 cities across the country and partnered with various state governments to serve
healthcare workers and doctors. We served the NHS workers in the UK with discounted
rides. We offered food to tens of thousands of migrant manpower in various cities and helped
distribute relief material in London with the Mayor’s office. Ola CONNECTS, our
technology platform to support governments and public service organizations to fight COVID
is being used by farmers in large states, and being considered for more use cases, even
internationally for public good.
45
We have done everything in our means to support those around us in these difficult
circumstances. These initiatives reflect our collective values of strong community focus and
being customer-first, even in the wake of a crisis. It is important that we preserve and cherish
these values as we look ahead, even as we continue to do the right things for the organization
and all our stakeholders to be able to emerge stronger in the long run.
This downsizing exercise has been a very tough and sad decision for the entire management
team to make. I have personally spent significant time, reviewing and revisiting every single
aspect of this exercise as each one of the impacted individuals has played an important role in
building Ola and are the most talented and passionate people I have come across. These
decisions are not reflective of anyone’s performance and are purely a function of the
uncontrollable circumstances that we have been faced with.
Between today and Saturday, our HR team will have 1:1 conversations with each and every
one of the impacted individuals. While nothing can take the emotional trauma away for those
of our colleagues who will be leaving, we have tried to bring together a comprehensive
benefits plan that will ensure that every single team member affected is given maximum
support on all fronts – financial, healthcare, emotional, and career-support.
Financial Support: Every affected employee will receive a minimum financial payout of 3
months of their fixed salary, irrespective of the notice period. Beyond this, those employees
who have spent significantly more time with us will be eligible for higher payouts depending
on tenure.
ESOPs Vesting: All eligible ESOPs will vest forward to the closest quarter. For those who
may not have completed a year, as an exception, we will enable pro-rated vesting for the
period of time spent with us.
Insurance: All affected employees will be able to continue using their medical, life and
accident insurance cover for themselves and their families up to 31st Dec 2020 or the start of
their next job whichever is earlier, to help minimize the financial burden of health and other
risks in a time like this.
Medical Insurance for parents: We are all worried about our parents in a time like this.
Hence we have taken a decision to offer medical insurance for up to 2 parents (or in-laws) to
each employee. This parental insurance will cover parents for all pre-existing ailments up to
the age of 90, for a sum of Rs. 2 lakhs. This insurance will continue for all our departing
colleagues till 31st Dec 2020 or the start of their next job whichever is earlier. We are also
extending this cover to all those who continue to stay with us.
46
Healthcare & Emotional Wellness: We are extending unlimited access to health and
wellness support through our respective third party partnerships, through to the end of the
year. This will enable instant access to leading doctors for employees and their families as
well as coaching and one on one counselling support from experts.
Career Support: While we have made every possible effort to accommodate as many
affected team members in open roles in our other group companies, we are rallying the
support of the Ola Talent Acquisition team to help with outplacement support for as many
people and in helping find suitable roles for them outside of Ola. In addition to this, we are
also allowing all company-issued laptops (primary work devices) to be retained by affected
employees.
To every employee who is leaving us, I would like to express my gratitude and reiterate that
your contributions to the organization are extremely valuable and that you will always be an
integral part of Ola’s journey. This will be a one time exercise and will be complete by the
end of this week for our India Mobility business and by the end of next week for Ola foods
and Ola Financial Services. No more COVID related cuts will be done after this exercise.
This crisis necessitates the need to conserve cash aggressively so that we are able to invest in
opportunities in the future. While we restructure our organization to the new realities of our
business, we are also going to recommit ourselves to strengthening our operational excellence
and leverage a lot more technology to improve efficiencies and reduce cost across all parts of
our business. We are increasing our investments and adding people capabilities in R&D
across the group through this crisis to double down on innovation and engineering.
Mobility will always be at the heart of human progress. Formats will evolve depending on
context – personal, shared, public transit, or the niches in between. This pandemic has only
highlighted the need for each of us to have safe and reliable mobility solutions. As economic
activity returns, so will the need for mobility, but the paradigms will have changed. This
crisis is accelerating macro trends of digital commerce and clean mobility, and our businesses
are well-positioned to leverage these macro trends well.
This is an opportunity for us to envision a new future of safe, efficient, and clean mobility,
and recommit ourselves towards building this future. As I mentioned, we will be increasing
our investment into R&D and innovation in this period and pursuing our dreams and
ambitions with even more determination.
I’m filled with a lot of emotion and sadness as I write this email, but also with strong hope
and resolve to rebuild our business, and create the future that we envision, together.
Best,
47
Bhavish
Ola resumes services in 160+ cities with enhanced safety protocols
Leave a reply
As per the latest guidelines issued by various State Government today, driver-partners
operating three and four-wheelers on the platform will be available to serve mobility needs on
the Ola app, with the highest levels of safety precautions in the states of Karnataka,
Telangana, Delhi, Haryana, Chandigarh, Punjab, Tamil Nadu (except Chennai), Andhra
Pradesh, Kerala, and Assam. This also brings relief to millions of drivers-partners whose
livelihoods depend on serving citizens on a daily basis.
We are committed to raising the standards of safety and hygiene with our various initiatives
to secure the well being of both driver-partners and customers. In all of the 160+ cities where
Ola is now operational, enhanced safety protocols are applicable across every single trip. This
includes compulsory mask usage for driver-partners and passengers, complete sanitization of
cars post-trips, adhering to social distancing norms by limiting to two passengers per ride
amongst other key steps through our ’10 Steps to a Safer Ride’ initiative.’ We urge all users
to strictly adhere to local guidelines to undertake only essential trips with all safety
precautions.
The company has mandated driver-partners and customers to follow 5 precautionary steps
each, encouraging them to practice social distancing, sanitization measures and personal
hygiene etiquette at all times. The protocols have been divided as follows:
For Driver-partners:
1. No travel in containment zones: Vehicles will not operate to and from Government
identified containment zones.
2. Selfie-authentication of drivers: All driver-partners are required to wear masks and
need to authenticate this before the start of every ride by sharing a selfie through their
partner app.
3. Equipped with hygiene kits: Driver-partners will be provided with masks, sanitizers
and disinfectants and can avail these at all walk-in centres across their cities.
4. Cars to be cleaned regularly: Common surfaces like the handle, inner handle and
seat to be cleaned before every ride.
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5. Flexible cancellations: Drivers and customers are being given the option of
cancelling a ride if the other is not wearing a mask to ensure their own safety as well
that of subsequent users.
For Customers:
1. Wearing a mask is compulsory: All customers boarding the cab need to wear masks
and should sanitize before and after every ride.
2. AC to be switched off: To avoid re-circulation of air, the AC will be switched off
and windows will be kept open during all rides.
3. 2 passengers per car: Only two passengers per ride will be allowed in the cab. They
will also be urged to sit by the windows on the rear of the car.
4. Load and unload luggage themselves: To help maintain social distancing, customers
are urged to load and unload luggage themselves.
5. Cashless payments: Customers are encouraged to make cashless payments for the
rides to avoid any unnecessary contact.
Ola bolsters Delhi’s Ambulance network; partners with State Government to extend free
emergency mobility
Leave a reply
 Ola will provide free transportation for medical trips for non-COVID cases through its
network of vehicles
 The Company continues to collaborate with State Governments to ensure mobility for
the citizens amidst the pandemic
Delhi, April 25, 2020: Ola, India’s leading mobility platform and one of the world’s largest
ride-hailing companies, today rolled out its service in Delhi in partnership with Delhi State
Government’s health department to bolster the capital’s ambulance network. The Company’s
fleet will be used as mini-ambulances which will enable citizens of the capital city to access
essential medical care with minimum delay. This free of cost service provides a much-needed
solution to the supply shortage of essential medical transportation during these difficult times.
Citizens in need of mobility support for any non-Covid medical care can dial 102 and the
health ministry team will allocate a cab for the patient to be transported to a hospital free of
cost. Ola is providing convenient, reliable and safe transport services for all non-COVID
medical trips such as scheduled check-ups, dialysis, chemotherapy and for immediate
medical needs such as injuries, amongst others. The Company is facilitating a clean and safe
ride experience by ensuring that all earmarked cabs are equipped with essential protective
49
equipment like masks and sanitizers and are operated by specially trained driver-partners
following proper sanitary measures as per the guidelines of the Ministry of Health.
Anand Subramanian, Spokesperson and Head of Communications, Ola, said, “We are
grateful to the Delhi Government for this collaboration and the opportunity to enable mobility
support for the state’s healthcare system amidst the ongoing crisis. Access to healthcare,
especially for non-COVID related emergencies is becoming a major challenge in our cities.
Through this initiative, we will be able to supplement the existing ambulance network with
access to quick and safe mobility for anyone in need, to get to the hospital. We are also
partnering with state governments across the country and will continue to support them with
their emergency response efforts.”
Ola has also collaborated with the Ministry of Health, Karnataka and Brihanmumbai
Municipal Corporation (BMC) to provide essential mobility services in Bangalore and
Mumbai respectively by ferrying medical staff, healthcare workers and paramedical staff
The Company has rolled out its new category, ‘Ola Emergency’ which will provide transport
for medical trips to and from hospitals across 15 cities including Mumbai, Bengaluru,
Gurugram, Vizag, Nashik, Varanasi, Indore, Bhopal, Amritsar, Ludhiana, Jalandhar, Patiala,
Mohali, Rourkela and Bhubaneswar.
About Ola:
50
through Ola Foods.
Ola Group commits INR 50 Lakh to Maharashtra Chief Minister’s Relief Fund towards
COVID-19 response efforts
Leave a reply
Mumbai, 25 April, 2020: Aiding the state’s efforts in its fight against COVID-19, Ola
Group, which operates Ola, India’s largest mobility platform, has pledged 50 Lakh to the
Maharashtra Chief Minister’s Relief Fund (CMRF). This contribution is towards providing
relief measures across the state and accelerating responses towards mitigating the health and
social consequences of the pandemic.
Bhavish Aggarwal, Co-founder and CEO of Ola Group said, “State Governments across
the country are actively combating the outbreak of COVID-19 with various initiatives on
ground as well as massive relief measures for affected communities. Through our humble
contribution, we extend Ola’s support to the Maharashtra Government and stand with them in
this hour of crisis. We salute the commendable dedication of the thousands of healthcare and
frontline workers, who are tirelessly working to keep us safe and thank them for their
service.”
He added, “We are also grateful for the opportunity to partner with the Government in
serving citizens through our emergency services in the state and in supporting essential
mobility for BMC to ferry healthcare workers across Mumbai. We look forward to extending
all support to the state and the citizens in our fight against COVID-19 and in coming out
stronger together. ”
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The ‘Ola Emergency’ offering in Mumbai has over 200 hospitals mapped on the app,
enabling citizens to access essential medical care 24×7. The service is also available in
Nashik where more than 40 hospitals have been enabled to transport citizens from homes to
hospitals and vice-versa. Earlier last week, Ola partnered with Brihanmumbai Municipal
Corporation (BMC), to help ferry medical staff, healthcare workers and paramedical staff
Through its social welfare arm, Ola Foundation, Ola launched the ‘Drive the Driver Fund’ a
crowdfunding initiative to support Cab, Auto-rickshaw and Kaali-Peeli taxi drivers through
and beyond the lockdown phase. Bhavish Aggarwal, Co-founder and CEO, Ola, has forgone
his 1 year’s salary towards the cause while employees of the Ola Group have contributed
20 Crores. The Ola Group has also contributed a sum of 5 crores to the PM CARES fund
and pledged INR 3 crores towards the Chief Minister’s Relief Funds of various states.
About Ola:
through Ola Foods.
‘Ola Emergency’ now in 15 cities across India including Mumbai
Leave a reply
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 Ola Emergency provides transport for medical trips to and from hospitals that are
non-COVID and do not require an ambulance
 Over 200 hospitals in Mumbai have been mapped into the Ola app; a total of 1,000
hospitals across India
Mumbai, April 20, 2020: Ola, India’s leading mobility platform and one of the world’s
largest ride hailing companies, today rolled out ‘Ola Emergency’ in Mumbai, marking the
service availability across 15 major Indian cities. Enabling citizens across the country to
access essential medical care with minimum delay, the service is now available
in Mumbai, Bengaluru, Gurugram, Vizag, Nashik, Varanasi, Indore, Bhopal, Amritsar,
Ludhiana, Jalandhar, Patiala, Mohali, Rourkela and Bhubaneswar.
Through ‘Ola Emergency’, Ola is providing convenient, reliable and safe transport services
for all non-COVID medical trips such as scheduled check-ups, dialysis, chemotherapy and
for immediate medical needs such as injuries, amongst others. Ola is bringing this service in
partnership with various state governments ensuring all norms of social distancing and safety
measures. Citizens across these cities can seamlessly book a cab by selecting the ‘Ola
Emergency’ category and entering the drop location from the list of available hospitals in the
city. The platform allows trips to be booked only from homes to hospitals and vice versa.
In Mumbai, Ola has mapped over 200 hospitals in its app across the city. The company is
facilitating a clean and safe ride experience by ensuring that all earmarked cabs are equipped
with essential protective equipment like masks and sanitizers and are operated by specially
trained driver-partners following proper sanitary measures as per the guidelines of the
Ministry of Health. Customers will be charged a nominal fare to compensate driver-partners
for their services.
Commenting on the launch, Anand Subramanian, Spokesperson, Ola said, “The response
to Ola Emergency since its launch less than two weeks ago has been very encouraging.
Thousands of citizens in these cities have availed the service and we continue to receive
requests from across the country to enable this service. The quality of cars, safety measures,
and timeliness of the service has been welcomed by citizens and the authorities alike, further
motivating us to double down on expanding the service to more cities amidst the extended
lockdown. The service will also help provide an economic lifeline to many driver-partners
whose incomes have taken a hit in the past few weeks.”
On the launch in Mumbai today, he further added, “We thank the Government of
Maharashtra for the opportunity to provide an essential service to citizens during these times.
54
We are engaged in constructive conversations with authorities at various levels across the
country to aid them with their emergency response efforts, through various means.”
Earlier this week, Ola also opened up its technology platform to Governments to fight
COVID-19 through ‘Ola CONNECTS’ (COmprehensive Navigation, NEtworking, Control
and Tracking Solution). This platform can be deployed as a turn-key solution or customised
to specific requirements, to assist governments and its various agencies in managing Real-
Time War Rooms for various operations at scale, amidst the ongoing COVID crisis with
100% data privacy and world class security. Keeping in mind national interests and welfare
of citizens, Ola is offering the CONNECTS platform and required development solutions free
of cost to the government and its various
Ola Group pledges support to Haryana Chief Minister’s Relief Fund with INR 50 Lakhs
contribution
Leave a reply
Chandigarh / Gurugram , 17th April, 2020: Strengthening support towards relief efforts in
the state, Ola Group, which operates Ola, India’s largest mobility platform, has committed
50 Lakhs to the Haryana Chief Minister’s Fund. The Ola Group comprises various business
arms including Ola Mobility, its ride-hailing arm, Ola Financial Services, Ola Electric, as
well as Ola Foods. The contribution aims to support the state’s efforts across enabling aid at
the ground level, strengthening emergency response and also facilitating longer-term
COVID-19 relief and recovery initiatives.
Bhavish Aggarwal, Co-founder and CEO of Ola Group said, “As India continues to
address the COVID-19 outbreak, the State Governments are working tirelessly to ensure
containment and relief work for affected citizens and communities. Through our humble
contribution to the Haryana State Chief Minister’s Relief Fund, we stand in support of these
efforts in every way possible. The Ola Group hails the efforts of the state and the
commitment of the thousands of healthcare workers and essential services staff on the
frontlines who are selflessly serving citizens in these challenging times. We are also grateful
to the Government for collaborating with us to enable emergency services for citizens in the
state to and from hospitals.”
Ola has undertaken several steps to reduce the strains faced by communities. Through its
social welfare arm, Ola Foundation, Ola launched the “Drive the Driver Fund” a
crowdfunding initiative to help affected cab, auto-rickshaw, and kaali-peeli taxi drivers
across India. Bhavish Aggarwal, Co-founder and CEO, Ola pledged his 1 year’s salary
55
towards the cause while Ola employees contributed 20 Crores. Providing additional
financial relief, Ola is offering its driver partners interest-free micro credit. Strengthening
essential mobility for healthcare workers, medical and paramedical staff in Mumbai, Ola
partnered with the Brihanmumbai Municipal Corporation to help ferry them to and from
hospitals. Earlier last week, the Ola Group contributed a sum 5 crores to the Prime
Minister’s Citizen Assistance and Relief in Emergency Situations (PM CARES) Fund to help
in the fight against COVID-19.
Ola also recently launched ‘Ola Emergency’ on its app to enable essential medical trips on its
and will be introducing the service in more cities in the weeks ahead. The new category will
bring a much-needed mobility solution for many citizens who do not have a mode of
transport to access a hospital in case of a medical emergency.
About Ola:
through Ola Foods.
Ola opens up its technology platform to Governments for free to fight COVID-19 through
‘Ola CONNECTS’
Leave a reply
56
 Ola CONNECTS has all of Ola’s core capabilities and can be deployed in various
use-cases by Governments and its agencies
 Collaborates with Punjab State Government to help connect 17lakh farmers to the
Punjab Mandi through the Ola app
 Available for any Government or Public Service Organization pro bono through the
current COVID crisis
National, 16 April, 2020: Ola, India’s largest mobility platform and one of the world’s
largest ride-hailing companies, today announced that it is offering its technology platform
and capabilities to Government and Public Service Organizations across the country amidst
the COVID-19 crisis through its newly launched Ola
CONNECTS (COmprehensive Navigation, NEtworking, Control
andTracking Solution) initiative. Ola CONNECTS can be deployed as a turn-key solution or
customised to specific requirements, to assist governments and its various agencies in
managing Real-Time War Rooms for various operations at scale, amidst the
ongoing COVID crisis with 100% data privacy and world class security. Keeping in mind
national interest and welfare of citizens, Ola is offering the CONNECTS platform and
required development solutions free of cost to the government and its various agencies.
The platform will have capabilities such as Navigation and Real-time tracking, to track
millions of enrolled vehicles/people 24×7. User activity can be restricted to specific zones
with alerting mechanisms on deviation through Geofencing Controls. Other capabilities
include , Real-time Alert System and Crowd and Flow Management, which will
enable Scheduling, Flow control and planning capabilities to support social distancing norms.
Furthermore, AI-enabled Selfie Authentication will enable the authorities to conduct
random checks to ensure all preventive measures like usage of masks are being strictly
adhered to.
Ola CONNECTS can be replicated across various use cases including Emergency and
Healthcare Support, Supply Chain Management, Law Enforcement, Frontline Resource
Deployment, Incident and Information Response, and War-Room Management amongst
others.
Speaking on the launch of Ola CONNECTS, Pranay Jivrajka, Co-Founder,
Ola said, “With the widespread outbreak of COVID-19, nations across the globe are taking
bold measures to counter the threat posed by the pandemic. India has been leading this fight
by example, through implementation of strict on ground measures. As a platform that serves
57
hundreds of millions of users everyday, our scale and innovations can be put to good use
during these very challenging times.”
“By opening up Ola CONNECTS to various state governments and public service
organisations across the country, we are able to offer a ready to deploy technology solution
that addresses unique challenges in the various relief initiatives that are under way. All of
Ola’s innovations across AI, tracking technologies, allocation and flow management are part
of the CONNECTS platform. We are committed to serving the nation in every way possible
and are offering this platform free of cost, dedicated to the hundreds of thousands of doctors,
healthcare professionals and frontline staff leading our fight against COVID-19.”
Ola also confirmed that it has collaborated with the Government of Punjab to provide
officials with a medium to effectively track and manage over 17 lakh farmers’ produce and
their vehicle movement into Mandis across the state while following the current social
distancing norms. Working closely with the Punjab Government, Ola has shared its
technology capabilities to provide a direct channel to pass authentic information to the
farmers including distribution of security travel passes digitally thus eliminating the need
of physical distribution which happens at large gatherings. Ola CONNECTS has
a centralised dashboard which can track the movement of farmers along with their vehicles
in and around the mandis enabling officials to manage the flow of farmers and the
collection of their produce to prevent crowding.
Ravi Bhagat, Secretary Punjab Mandi Board and Special Secretary, Governance
Reforms said, “With essential services working with limited manpower, this unique
partnership with Ola will help in minimising the disruption to the critical food supply
network in the country by ensuring the safety of farmers as well as the mandi officials as per
the protocols set by the Government. Ola CONNECTS is a powerful platform that
stakeholders across the government can quickly deploy to benefit citizens at large amidst the
ongoing crisis.”
Ola CONNECTS ensures that personal and confidential information received will be dealt
with the highest standards of care and the data will be processed in accordance with
applicable law and the Company’s existing privacy policy.
For further details visit https://www.olacabs.com/connects
Reach out to us at connects@olacabs.com for any queries
About Ola
58
through Ola Foods.
Ola Group contributes INR 50 Lakhs towards Karnataka Chief Minister’s Relief Fund to
fight against COVID-19
Leave a reply
Bengaluru, 16th April 2020: Ola Group, which operates Ola, India’s largest mobility
platform, has joined hands with the Karnataka State Government in the fight against COVID-
19 by pledging INR 50 lakhs to the Chief Minister’s Relief Fund (CMRF). The fund will be
used to provide on-ground relief measures across the state of Karnataka in the on-going
COVID-19 pandemic. The Ola Group includes various business units including its ride-
hailing arm, Ola Mobility, Ola Financial Services, Ola Foods and Ola Electric.
Bhavish Aggarwal, Co-founder and CEO of Ola Group said, “The Ola Group extends its
humble contribution to the Chief Minister’s Relief Fund to support the on-ground relief
measures by the state in fighting this pandemic. Bengaluru has been home for us at Ola for
the past 8 years since the time we set up our headquarters here. We are committed to standing
by the Karnataka State Government in this fight against COVID-19 and salute the efforts put
forth by frontline warriors, and law enforcement officials, which has helped in controlling the
contagion in the state. We are also thankful to the Government for collaborating deeply on
various citizen focused initiatives, allowing us to contribute in these times of distress.”
59
platform in collaboration with the Ministry of Health, Government of Karnataka. The new
category will bring a much-needed mobility solution for many citizens who do not have a
mode of transport to access a hospital in case of a medical emergency. ‘Ola Emergency’ will
enable over 200 hospitals to provide the service and ensure cabs are used only for essential
medical travel. After Bengaluru, the service was launched in Gurugram, Visakhapatnam,
Bhubaneswar, Nashik, Varanasi and is slated to be launched in more cities in the weeks
ahead.
The Ola Group has also been working towards multiple initiatives to support the driver
community, who have been one of the worst-hit during these stressed times. Ola Foundation,
the social welfare arm of the company, had recently launched the ‘Drive the Driver Fund.’
The fund aims to support cab, auto-rickshaw, and kaali-peeli taxi drivers across the country,
through contributions from the Ola Group and through a crowdfunding platform for citizens
and institutions. The Ola Group and its employees have already contributed INR 20 crores
towards this cause, while Bhavish Aggarwal, Co-founder and CEO, Ola has forgone his 1
year’s salary towards the fund. This long term contingency fund will help drivers and their
communities. The Ola Group has also contributed a sum of 5 crores to the PM CARES
fund earlier this week.
About Ola
through Ola Foods.
60
Ola Group contributes INR 50 Lakhs towards Delhi Chief Minister’s Relief Fund to support
COVID-19 relief measures
Leave a reply
New Delhi, 15th April 2020: Ola Group, which operates Ola, India’s largest mobility
platform, has pledged a sum of INR 50 Lakhs towards the Delhi Chief Minister’s Relief Fund
(CMRF) to support COVID-19 relief measures in the city. The Ola Group includes various
business units including its ride-hailing arm, Ola Mobility, Ola Financial Services, Ola Foods
and Ola Electric.
Bhavish Aggarwal, Co-founder and CEO of Ola Group said, “In the fight against
COVID- 19, we stand together with the efforts of the Government of Delhi. The Chief
Minister’s Relief Fund will be instrumental in providing on-ground relief and assistance to
the worst affected in these times. With our humble contribution to the fund, we express our
gratitude to the selfless service of tens of thousands of frontline staff, law enforcement
personnel, govt officials and volunteers who are fighting this pandemic.”
Ola Foundation, the social welfare arm of the company, had recently launched the ‘Drive the
Driver Fund.’ The fund aims to support cab, auto-rickshaw, and kaali-peeli taxi drivers across
the country, through contributions from the Ola Group and through a crowdfunding platform
for citizens and institutions. The Ola Group and its employees have already contributed INR
20 crores towards this cause, while Bhavish Aggarwal, Co-founder and CEO, Ola has
forgone his 1 year’s salary towards the fund. This long term fund will help drivers and their
communities. The Ola Group also contributed a sum of INR 5 crores towards the PM
CARES fund earlier last week.
and is poised to enter more cities including Delhi in the weeks ahead. The new category will
bring a much needed mobility solution for many citizens who do not have a mode of transport
to access a hospital in case of a medical emergency.
About Ola
61
through Ola Foods.
62
OBJECTIVE OF THE
STUDY
63
OBJECTIVE OF THE STUDY
An objective is the most important part of a research .The objective is the bull’s eye,
which a researcher has to hit. The objective determines the path on which a researcher
has to walk on, and help him/her by not deveining from the path.
 To analyse brand loyalty of customers towards the company’s products range.
 Analyse consumer satisfaction for after sales service provided by OLA .
 Analyse the Consumer behaviour of among OLA .
 To get aware with the procedure of marketing department.
 To know organizational structure and specifically marketing department.
 To analyze the awareness of customer of OLA
64
SCOPE OF STUDY
The scope formulation is the first step to a successful Research process. Project undertaken
the problem of analyzing the consumer satisfaction and buying behavior levlel about two
wheeler with special reference to OLA in lucknow
IMPORTANCE AND USE OF THE STUDY
To keep things in mind that as the ever changing competitive business environment. New
thoughts and ideas should pour into its, Research & Development to innovate its existing
products which should be beyond competitors comprehension. This study enables the user
with answer to formulate an effective marketing mix strategy with a broader prospective to
tap areas where it did not feel the need earlier, hence the decision of whether to penetrate this
section or not can be found out at the end of the data analysis.
It also gives an idea of the potential of our business in the future & the fluctuation in prices
from time to time & from product to product. Special reference is made to the improvement
of ability of product in terms of packaging& product innovations & advertisement always
means to cut down competitors.
65
RESEARCH
METHODOLOGY
RESEARCH METHODOLOGY
66
INTRODUCTION
This chapter aims to understand the research methodology establishing a framework of

evaluation and revaluation of primary and secondary research. The techniques and concepts
used during primary research in order to arrive at findings; which are also dealt with and lead
to a logical deduction towards the analysis and results
RESEARCH DESIGN
The research design applied here was exploratory research
Exploratory Research is one in we don’t know about the problem, we have to find about the
problem and then work on solving the problem. Whereas in case of descriptive research, we
know the problem, we just have to find the solution to the problem. Generally descriptive
research design is applied after exploratory research design.
Here after doing the secondary research, we found the general perception about the retail
baking but then in second phase we tried to figure out where the difference lies and on what
basis the banks differ from each other
RESEARCH TOOL
Research tool
The purpose is to first conduct a intensive secondary research to understand the full impact
and implication of the industry, to review and critique the industry norms and reports, on
which certain issues shall be selected, which remain unanswered , this shall be further taken
up in the next stage of secondary research. This stage shall help to restrict and select only
the important question and issue, which inhabit growth and segmentation in the industry.
DATA COLLECTION:
Both primary and secondary data have been collected very vigorously
Secondary data: it is collected by the study of various reports. The reports studied under
secondary data. Primary Data was taken with questionnaire
THE RESEARCH REPORT
67
The report is the result of a survey which was undertaken in Lucknow city. The objectives
of the project has been fulfilled by getting response from the customer associated to these
segments through a personal interview in the form of a questionnaire. The responses
available through the questionnaire are used to evaluate the consumer satisfaction and
consumer behaviour for the products of OLA and the willingness of the customer to
purchase its products on future.
The project also covers an analysis of the switch over of customers to competitors products in
the market.
THE RESEARCH PROBLEM
The problem formulation is the first step to a successful Research process. Project undertaken
the problem of analyzing the consumer buying behaviour in OLA
THE RESEARCH OBJECTIVE
Based on the problem the objective of the research is divided into two which
are as follows:
Primary Objective:
 To analyse consumer behaviour towards the company’s products range.
Secondary Objective:
 Analyse consumer satisfaction for different OLA products.
 Analyse the Consumer behaviour of OLA.
THE RESEARCH DESIGN
The research design used in the project is exploratory design. The investigation is carried
upon the customers in Lucknow city. The reason for choosing this design is to get responses
68
from the customers so that their buying behaviour about the products of the company and
their loyalty could be predicted.
THE DATA SOURCE
The data has been taken from two sources
 Primary data source
The primary data source has been collected through questionnaire by personally
interviewing each respondent on a number of queries structured in a questionnaire.
 Secondary data source
Secondary data was collected from following sources
 Prior research reports
 Websites
 Books
 Newspaper
 Personal consultation
THE AREA OF WORK
The field work is conducted in the Lucknow city in various Places like Mall, Showroom and
retailers situated in different location all over the city.
THE SAMPLE SIZE
The sample size consists of 100 units out of which the most logical and non biased response
are selected thus the sample size is taken out to be 100 units.
69
LIMITATION
Though, best efforts have been made to make the study fair, transparent and
error free. But there might be some inevitable and inherent limitations. Though outright
measure are undertaken to make the report most accurate.
The limitation of the survey are narrated below:
 The project is valid for Lucknow city only.
 It was not possible to cover each and every respondent due to time constrains.
 There may be some biased response form the respondents
 Some respondents did not provide the full data.
 Unwillingness on the part of the customers to disclose the information as per the
questionnaire.
 The decisiveness on the part of the customers regarding some question hence difficulty
faced in recording and analyzing the data.
70
DATA ANALYSIS
AND
INTERPRETATION
71
DATA ANALYSIS AND INTERPRETATION
1. Do you like the idea of purchasing OLA services?
Yes 87
No 13
13%
87%
Yes No
INTERPRETATION
87% respondent said that they have idea of purchasing OLA services but 13% are not
72
2. Have you ever purchase services of OLA ?
Yes 77
No 23
23%
77%
Yes No
INTERPRETATION
77% respondent said that they have ever purchase services of OLA but 23% are not
73
3. What helps you to decide which services of OLA you purchase ?
TV Advertisement 23
Personal recommendation 36
Special offer 11
Radio advertising 17
News paper 7
Word of mouth 6
7% 6% 23%
17%
11%
36%
TV Advertisement Personal recommendation

Special offer Radio advertising
News paper Word of mouth
INTERPRETATION
23% respondent said that they decide to purchase the services of OLA by TV advertisement,
36 personal recommendation, 11% special offer, 17% radio advertising, 7% from News paper
and 6% word of mouth.
74
4. How frequently you see advertisement of OLA ?
Weekly 27
Monthly 37
daily 27
None 19
17% 25%
25%
33%
Weekly Monthly daily None
INTERPRETATION
25% respondent said that they have see advertisement of OLA weekly, 33% monthly, 25%
daily, but 17% none.
75
5. For which one of the following purpose you visit in your product ?
Purchasing brand goods 57
Purchasing local goods 23
Only gathering information 11
Others 9
9%
11%
57%
23%
Purchasing brand goods Purchasing local goods

Only gathering information Others
INTERPRETATION
57% respondent said that they have purpose to visit product purchasing brand goods, 23%
purchasing local goods, 11% only gathering information and 9% others.
76
6. What according to you are attractive features that buy OLA services?
Quality 32
Economy 49
Performance 19
19%
32%
49%
Quality Economy performance
INTERPRETATION
32% respondent said that they have attractive features that buy OLA services Quality, 49%
Economy, 19% performance.
77
7 Are you satisfy with OLA services?
Yes 91
No 9
9%
91%
Yes No
INTERPRETATION
91% respondent said that they satisfied buy 9% no.
78
8. Do according to you OLA have changed the way the Consumer behavior towards telecom
services?
Yes 71
No 29
29%
71%
Yes No
INTERPRETATION
71% respondent said that OLA services have changed the way the Consumer behavior
towards OLA services Yes but 29% said no.
79
9. Do you suggest OLA services to others
Yes 89
No 11
11%
89%
Yes No
INTERPRETATION
89% respondent said that they suggest OLA services to others yes but 11 said no.
80
10. How will you rate your present OLA performance?
Poor 7
Satisfactory 23
Fair 27
Good 21
Very good 13
Excellent 9
9% 7%
13%
23%
21%
27%
Poor Satisfactory Fair Good Very good Excellent
INTERPRETATION
7% respondent said that they rate your present OLA performance poor, 23% satisfactory,
27% fair, 21% good, 13% very good, 9% excellent.
81
FINDINGS
82
FINDINGS
 87% respondent said that they have idea of purchasing OLA services but 13% are not
 77% respondent said that they have ever purchase services of OLA but 23% are not
 23% respondent said that they decide to purchase the services of OLA by TV
advertisement, 36 personal recommendation, 11% special offer, 17% radio
advertising, 7% from News paper and 6% word of mouth.
 25% respondent said that they have see advertisement of OLA weekly, 33% monthly,
25% daily, but 17% none.
 57% respondent said that they have purpose to visit product purchasing brand goods,
23% purchasing local goods, 11% only gathering information and 9% others.
 32% respondent said that they have attractive features that buy OLA Quality, 49%
Economy, 19% performance.
 91% respondent said that they satisfied buy 9% no.
 71% respondent said that OLA have changed the way the Consumer behavior towards
OLA Yes but 29% said no.
 89% respondent said that they suggest OLA to others yes but 11 said no.
 7% respondent said that they rate your present OLA product performance poor, 23%
satisfactory, 27% fair, 21% good, 13% very good, 9% excellent.
83
SUGGESTIONS
AND
RECOMMENDATION
84
SUGGESTIONS AND RECOMMENDATION
The recommendations are
 The brand loyalty for more OLA can be increased if the Quality and appearance of the
products are given due attention because Honda has captured a major share of telecom
market.
 The switch over of the customers can be prevented if more of new products are launched
more frequently like apple which launches new products with slight variations from the
previous.
 Quality are good but it still needs improvements.
85
CONCLUSION
86
CONCLUSION
The report comes to the following conclusion
 The customers of OLA are brand loyal with only a small percent want to shift over to
other brands. Trying of other brands by customers is mainly because the customer wants
to try something new.
 The performance of OLA is fair in comparison to other pro brands.
 Economy is the basic feature influencing to built brand Image.
 The competition of OLA is majorly vodafone .
 Due to high brand loyalty the customers of OLA recommend its product to others.
 The customers are satisfied with the product range of OLA.
87
BIBLIOGRAPHY
88
BIBLIOGRAPHY
 Sylwia Mokryz (2016) Consumer preferences for coffee types and coffee bean brands
is on the polish market, journal of Advances in social science and Humanities,
volume.3 Issue-10, 2395-6542
 Dr.M.Grurusamy, K.Aswin Raj Preethi, A.Athishlalashmi, R.Swathi sri (2018) A
Study of the customer satisfaction towards coffee, volume-4 Issue-2, 2383-2391
 Imam santoso (2017) The analysis of the role of instant coffee price and quality,
volume.20, No.1, 9-14
 Lameframchi, M.C.Giannello and V.Dimitrova (2016) Bhulgariam journal of
agricultural science, agricultural academy, 22(No 5), 705-712
 Roshini.s, Thoufeeq Ahammed, Ganesh pandian, Varun .G.A and Jayaraj.M (2016)
Jetray international pvt ltd: A comparison the great coffee shop battle in Chennai city
ISSN:2393-8870, Volume 3, Issue 4-2016
BOOKS AUTHORS
 Marketing Management : Philip Kotler
 Marketing Research : D. D. Sharma
 Research Methodology : C. R. Kothari
 Websites
 www.OLA.com
 www.google.com
89
QUESTIONNIARE
90
QUESTIONNIARE
Q1) Do you like the idea of purchasing services of OLA ?
( a) Yes ( b) No
Q2) Have you ever purchase services of OLA ?
( a) Yes ( b) No
Q3) What helps you to decide which services of cement you purchase?
( a) TV Advertisement ( b) Personal recommendation ( c) Special offer
( d) Radio advertising ( e) News paper ( f) Word of mouth
Q4) How frequently you made a purchase OLA services ?
( a) Weekly ( b) Monthly ( c) Quarterly ( d) None
Q5) For which one of the following purpose you visit in your product ?
( a) Purchasing brand goods
(b) Purchasing local goods
(c) Only gathering information
(d) Others
Q6) What according to you are attractive features that buy OLA ?
(a) Quality (b) Economy (c) performance
91
Q7) Are you satisfy with OLA Product ?
(a) Yes (b) No
Q8) Do according to you OLA have changed the way the Consumer behavior towards non
gear automobile ?
(a) Yes (b) No
\Q9.Do you suggest OLA services to others
 Yes
 No
Q10. How will you rate your present OLA performance?
 Poor
 Satisfactory
 Fair
 Good
 Very good
 Excellent
92

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Consumer Behavior of Ola

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A SUMMER INTERNSHIP PROJECT

Submitted in partial fulfillment of the requirements of

SANJIVANI GROUP OF EDUCATION INSTITUTION,

This is to declare that I ANMOL KANSAL (Roll No. 22001503 ) student of

Preparing a project report, I am fortune enough to get support from a number of

I take the opportunity to express my deep sense of gratitude towards my research

BBA IVth Sem

Project report an important component of education at SANJIVANI GROUP

OF EDUCATION INSTITUTION, KIRTANPUR BAHRAICH (UP). It is

world. It provides us an opportunity to apply the concepts learnt in real life

capabilities. This internship program makes a mark of hard work, sincerity,

learn the current trends in the market. It provides an opportunity to satisfy

inquisitiveness about corporate, provides exposure to technical skills, and helps

students to acquire social skills by being in constant interaction with the

professionals of other organizations. It helps students in developing a network,

deeper understanding of the work, culture, deadlines, pressures etc. of an

3. OBJECTIVE OF THE STUDY

5. DATA ANALYSIS AND INETRPRETATION

8. RECOMMENDATION AND SUGGESTIONS

Sources of information include:

The selective behaviour process

- Selective comprehension consumer interpret messages in line with their beliefs,

- Selective retention consumers remember messages that are more meaningful or

Buying in has several meanings:

 In poker it signifies the up-front payment required to participate in a given game or

Securities market use

Alternatives to short selling available on the SGX :

1. Borrow the share and proceed to sell a stock.

2. Buy a put warrant

4. Sell a Single Stock Future (SSF) in the futures market.

Poker and gaming

In the sports world, buying in is a significant aspect of players/participants accepting goals

Redefining Mobility for Billions

Ola is built on an entrepreneurial DNA. Innovation, experimentation and problem-solving are

Accidental and Term Life Insurance

Paid Parental Leave

Job Opportunities at Ola

Ola Electric Raises over $200Mn at $3Bn Valuation

Ola Electric raises US$100 million long term debt

Ola Scooter goes on a ride. Launch Imminent.

Ola Foundation and GiveIndia partner to launch O2ForIndia Initiative

Ola appoints Rakesh Bhardwaj as Group CIO

Ola Electric appoints N Balachandar as CHRO

Ola Electric hires Wayne Burgess as Head of Vehicle Design

Ola Announces Hypercharger Network, World’s Largest Electric Two-Wheeler Charging

About Ola Mobility Institute (OMI)

 To analyse brand loyalty of customers towards the company’s products range.

 Analyse consumer satisfaction for after sales service provided by OLA .

 Analyse the Consumer behaviour of among OLA .

 To get aware with the procedure of marketing department.

 To know organizational structure and specifically marketing department.

 To analyze the awareness of customer of OLA

IMPORTANCE AND USE OF THE STUDY

This chapter aims to understand the research methodology establishing a framework of

The research design applied here was exploratory research

THE RESEARCH REPORT

THE RESEARCH PROBLEM

THE RESEARCH OBJECTIVE

 To analyse consumer behaviour towards the company’s products range.

 Analyse consumer satisfaction for different OLA products.

 Analyse the Consumer behaviour of OLA.

THE RESEARCH DESIGN

THE DATA SOURCE