Table of Contents

I. Introduction 1-2

II. Mission and Vision Statements of the Company 3-5

III. Internal and External Factor Matrix 6-8

IV. Strategic Objectives and Recommended Strategies (Team Building) 9-13

V. Implementation 14

VI. Documentation 15-19

 Misamis University

College of Bussiness and Management

Strategic Management Paper

on

Submitted to:

DR. GILDA ILUSORIO

Submitted by:

PEARL LYNN MARIE ABELLANA

3rd Year BSBA Student

January 2024 FIRST SEMESTER

I. INTRODUCTION

History

La ESPRESO Coffee Shop, owned by Organization B, has a captivating history rooted in

the passion and vision of its team. Founded with a shared love for coffee and a desire to create a

welcoming space, La ESPRESO has become a beloved destination for coffee enthusiasts. From its

humble beginnings as a small corner cafe to its expansion into a thriving establishment, La

ESPRESO has always prioritized quality, community, and the art of coffee-making. With a

commitment to sourcing the finest beans, providing exceptional service, and fostering a warm

atmosphere, La ESPRESO continues to delight customers and serve as a gathering place for

coffee lovers to savor the rich flavors and experiences that only a great cup of coffee can offer.

Nature of Business

Coffee shops are favorable in today's generation. LA Espresso primarily serves coffee,

pastries, and tea. They provide a cozy environment for socializing, work, or relaxation. It creates a

space where people can go to unwind and work. It specialised services and also, about solving

market problems. Through its operations, it can boost the economic condition and fosters

innovation. There will always risks, but navigating and recognising those risks can help the

sustainability and growth of the business.

Achievements

La ESPRESO Coffee Shop has achieved remarkable milestones throughout the years,

solidifying its position as a premier coffee destination. With a relentless commitment to excellence,

La ESPRESO has consistently delivered exceptional coffee quality, captivating the taste buds of

customers with their carefully sourced and expertly brewed beans. The warm and welcoming

atmosphere they have cultivated has made La ESPRESO a beloved community hub, fostering

connections and creating memorable experiences. Their dedication to sustainability has set them

apart, implementing eco-friendly practices and promoting ethical sourcing. The positive feedback

from customers has been overwhelming, with rave reviews highlighting the outstanding coffee,

friendly service, and inviting ambiance. As a testament to their success, La ESPRESO has

expanded its operations, opening new branches and reaching a wider audience. These

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 achievements reflect the passion, dedication, and commitment of the La ESPRESO team in

providing an exceptional coffee experience to their loyal customers.

Products and services offered

The products that will be offered are espresso, cappuccino, Latte, Mocha, Americano,

Macchiato, Cold cold brew, and various pastries and snacks. The services are the staff is friendly

and efficient customer service; customized coffee orders; cozy and inviting ambiance; free Wi-Fi;

and giving appreciation loyalty program for regular customers.

Location

The LA Espresso Coffee Shop is a cozy and inviting space located in the Ozamiz City,

Misamis Occidental.As you step inside, the rich aroma of freshly brewed coffee fills the air, creating

a warm and welcoming atmosphere. The shop is adorned with comfortable seating, creating the

perfect environment for both relaxation and productivity.

The interior design is modern and stylish, with a touch of rustic charm. The walls are

adorned with local artwork, adding to the shop's unique and vibrant character. The soft lighting and

mellow background music make it an ideal place to unwind or catch up with friends.

Location and Founder/Owner

The La ESPRESO Coffee shop is owned and founed by the the organization B leaded by

Mr Jomar Antipolo the team president.

II. MISSION AND VISION STATEMENTS OF THE COMPANY

Vision Statement

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 To be the leading provider of exceptional coffee experiences, revolutionizing the industry

through innovation, sustainability, and a deep commitment to customer satisfaction.

Vision Statement Evaluation

PARAMETER YES/ REMARKS

NO

Does it clearly answer the question: YES It is clearly state in our vision that we want to be the

What do we want to become? best leading coffee shop.

It is concise enough yet inspirational? NO We should innovate more inspirational vision

Does it give clear indication as to when YES Yes, it is because it’s stated that we use innovation

it should be attained? thinking to create more best in our customer

Mission Statement

Our mission is to delight our customers with the finest quality coffee products and services,

while continuously adapting to the evolving market trends and leveraging technology to enhance

our offerings. We are dedicated to ensuring our own survival, growth, and profitability, while

upholding our philosophy of ethical sourcing, environmental responsibility, and social impact. We

strive to maintain a positive self-concept as a trusted and respected brand, and to cultivate a strong

public image that reflects our values. We prioritize the well-being and development of our

employees, fostering a culture of inclusivity, collaboration, and personal growth.

Mission Statement Evaluation

PARAMETER YES/NO REMARKS

Customers YES Because we delight our customers with the best

finest quality coffee products and services

Products and Services NO We are more progressing the products and services

that we offer

Market NO We’re not meet the qualify and at best market in all

nations

Technology YES Were trying to use the innovation using technology

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 for the easiest services

Concern for survival, YES We are more sustainability in terms of profit and

growth, profitability growing expand our business

Philosophy NO The principle should be led by the founder so that

the staff and the workers will follow

Self-concept NO We are not self-concept, were willing to learn and

accept any ideas from the outside

Concern for YES As we are one in our field were helping and

employees a/ public protecting each other also in the public image for the

image good image as seen for everyone

Concern for nation YES. As were planning to expand our business were

building concern of that

RECOMMENDATIONS

Recommended Vision

Create a space that feels like a home away from home for our customers, where they can savor great

coffee, delicious food, and meaningful connections with others.

Explanation

The goal is to provide a comfortable and welcoming environment where customers can enjoy high-quality

coffee, tasty food, and meaningful interactions with others. This creates a sense of belonging and

community, making the coffee shop a "home away from home" for our patrons.

Recommended Mission

We aim to create a coffee shop that not only serves great coffee but also enriches the lives of its

customers and contributes positively to the local community. We strive to source high-quality, ethically-

sourced coffee beans and ingredients, supporting sustainable and fair trade practices.

Explanation

This mission statement reflects our commitment to providing exceptional coffee while also prioritizing

ethical sourcing and sustainability. By sourcing high-quality, ethically-sourced coffee beans and

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 ingredients, we aim to support fair trade practices and minimize our environmental impact. Additionally,

our goal is to create a space that enriches the lives of our customers through meaningful connections and

community engagement.

III. INTERNAL AND EXTERNAL FACTORS MATRIX

Organizational Structure

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Dsicussion:

The Internal Factor Evaluation (IFE) Matrix is a strategic management tool used to

evaluate a company's internal strengths and weaknesses. It provides a way to summarize and

evaluate the major strengths and weaknesses in the functional areas of a business. The IFE Matrix

for the coffee industry indicates a total weighted score of 2.47. This suggests that the industry has

more internal weaknesses than strengths.Strengths is the industry has strong points in good

location, high service culture, and constant innovation, as indicated by their relatively high weighted

scores. Additionally, the industry has solid financial management and a strong branding and

marketing presence. Weaknesses is the industry faces challenges such as highly competitive

market conditions, high running costs, and limited operating hours, as indicated by their relatively

low weighted scores.In summary, the IFE Matrix provides a comprehensive overview of the internal

strengths and weaknesses of the coffee industry. It can be used by companies within the industry

to identify areas for improvement and to capitalize on their strengths in order to enhance their

overall competitiveness.

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Discussion:

A Competitive Profile Matrix (CPM) is a strategic management tool used to compare the

strengths and weaknesses of a company with those of its competitors. It helps in identifying the

critical success factors of the industry and in understanding the company's position relative to its

competitors. INFINITEA has a CPM score of 2.90, indicating that it is slightly below the average

performance of its competitors. Its strengths lie in product quality, management, and customer

loyalty, but it needs improvement in advertising, price competitiveness, and global

expansion.SEBU CHA has a CPM score of 3.00, indicating that it is performing at an average level

compared to its competitors. It has strong product quality, management, and customer loyalty, but

it needs to focus on improving its advertising and global expansion strategies.BETTER BREW has

a CPM score of 2.90, indicating that it is slightly below the average performance of its competitors.

It excels in product quality, management, and customer loyalty, but it needs to work on its

advertising, price competitiveness, and global expansion efforts.In conclude, the CPM provides a

snapshot of the competitive positions of the companies, highlighting areas where they excel and

areas that require improvement in order to enhance their competitive advantage in the industry.

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Discussion:

The External Factor Evaluation (EFE) Matrix is a strategic management tool used to

evaluate the external environment of a company. It identifies and evaluates the key opportunities

and threats that a company faces. The EFE Matrix is a scorecard that rates the importance of

various external factors and how well the company is responding to these factors. In the case of

the coffee industry, the EFE Matrix you've provided indicates a weighted score of 2.79, which

suggests that the industry is effectively capitalizing on its opportunities and managing its threats.

The opportunities such as product innovation, potential for higher sales, and expansion in the

global market are being well-utilized, as indicated by their high weighted scores. Additionally, the

demand of students from coffee is also a significant opportunity for the industry.On the other hand,

the threats such as competition from low-cost coffee sellers, increased shipping costs, and

decreased supply of coffee beans are being managed effectively, as indicated by their relatively

lower weighted scores. Overall, the EFE Matrix for the coffee industry suggests that the industry is

in a strong position to take advantage of its opportunities and mitigate its threats, which is crucial

for its long-term success in the market.

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IV. STRATEGIC OBJECTIVES AND RECOMMENDED STRATEGIES (Team Building)

Goals

•To strengthen team collaboration

•Fostering the ability of already divided teams to build a rapport within themselves and compensate

for each other’s strength and weaknesses to create productive work culture.

•Encourage creativity, problem solving skills and increase overall performance.

Objectives

The objective of this team building is to foster trust, collaboration, and communication

among team members. Emphasizing the idea that a strong team is not just a group of individuals

working together, but a cohesive unit that leverages each member's unique strengths and abilities

to achieve a common goal.

Strategy

To achieve the goals and objectives of strengthening team collaboration and fostering

rapport among divided teams, the strategies will focus on creating opportunities for open

communication and trust-building exercises. Encouraging team members to share their strengths

and weaknesses will help them understand and appreciate each other's abilities, leading to a more

cohesive and supportive work environment. Additionally, implementing problem-solving activities

and creative challenges will stimulate innovation and critical thinking, ultimately enhancing overall

team performance. By emphasizing the value of teamwork and leveraging individual strengths to

achieve common goals, these strategies aim to create a work culture that thrives on collaboration,

creativity, and effective communication.

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Program of Activities

Person in Charge

Name of the game: Yell Competition

Objectives: The objective of the game is to foster creativity and unleash the talent of the organization. The

organization with highest rate will win in this activity.

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Activity: Participants form teams or perform individually to create and present a unique and energetic yell or

cheer. The audience or a panel of judges rates each performance based on creativity, enthusiasm, and

overall impact.

Materials Needed:

• Microphones (optional, depending on the venue size).

• Timer or stopwatch.

• Judging criteria or scorecards.

• Space for performances.

Introduction of the Game:

Participants are informed that they will be engaging in a Yell Competition where the goal is

to showcase creativity and talent through an energetic yell or cheer. Teams or individuals will have

a designated time to perform, and the audience or judges will rate each performance. The

organization with the highest rating or applause will be declared the winner.

What does the game promote:

• Creativity

• Team building

• Positive Atmosphere

• Communication skills

Time Allotment: 3 minutes per organization

Number of facilitators: At least two facilitator is needed to explain the rules, coordinate the performances,

and manage the judging process.

Name of the game: Pinoy Henyo

Objectives: The objectives of Pinoy Henyo may include promoting teamwork, communication, and problem-

solving skills. It's a guessing game that often brings laughter and fun to the participants.

Activity: Participants take turns guessing a word or phrase that is placed on a card held on their forehead

while their teammates provide clues. The goal is for the person with the card on their forehead to correctly

guess the word or phrase within a certain time limit.

Materials Needed:

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 • Word or phrase cards.

• Headbands or a way to attach the cards to participants' foreheads.

• Timer or stopwatch.

• Writing materials (whiteboard, markers, or paper) for keeping score

Introduction of the Game:

Participants are divided into teams. Each team will take turns having one member wear a

card on their forehead with a word or phrase written on it. The person with the card must guess the

word or phrase based on clues given by their teammates. The game is known for its entertaining

and often humorous moments.

Main Activity: Teams take turns playing Pinoy Henyo. The person with the card on their forehead can only

ask yes or no questions to guess the word or phrase. Their teammates provide verbal clues without saying

the actual word or phrase. The game continues with each team member having a chance to guess, and

teams earn points for correct guesses.

Closure: The game can conclude with a final round or a tally of points to determine the winning team. A

brief discussion or reflection on the game experience can be done, highlighting funny moments and

teamwork.

Time Allotment: 1 minute per word/ 15 minutes

Budget

Detailed Budget

Printed Materials ₱ 260

Tarpaulin ₱260

Registration Form

Decorations 2,000

Food and Beverages

Lunch: Bilao 2,000 (3) 6,000

Activity Materials 100

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Prizes 350

Most Punctual Org. 100

Best in Yell 100

Best in OOTD 100

Best in Caroling 50

TOTAL: ₱8, 710.00

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V. IMPLEMENTATION

My overall feedback for the activity during the December Christmas celebration with a

theme Team Building was not really fun and a not memorable occasion that filled some of my

classmates with sadness . Everyone was able to enjoy a slight and lively bad atmosphere

because of some argumenta within every groups that not to be lead in a right way. Well, the party

will happen but the feelings and emotions everyone that be gladly thats not to be happen. The

mood for the entire event was created by the bad atmosphere and warm fake smiles that were not

sure if the guest will notice about that. The best parts of the celebration was the part of eating that

everyone can share with foods during that event.There was not something to enjoy for everyone,

and the organizers did not great job of accommodating a variety of interests and age ranges.

There was lack of entertainment throughout the event, but including the activities there is bias

engaging games,and any activity that they are part in. My classmate can witness that. But a

gorgeously designed photo booth was really great. The event was made even not more successful

by the obvious attention to detail that went into organizing the many events. A visually spectacular

backdrop was created for the fcandy color by the stylish and colorful decorations. Aside from the

wonderful and copious food and drink selection that guaranteed attendees were well taken care of

throughout the event, the music selection also contributed to the candy atmosphere. In addition,

the organizers maybe deserve praise for their efforts in incorporating aspects of appreciation and

generosity into the events. But on how they well lead to my fellow classmates thats the bad things

happen in that. A sense of camaraderie and generosity that perfectly captured the spirit of the

Christmas season was developed at the party, but not really. Numerous attendees expressed their

not feeling well gratitude for such a well-run and fun event, and the feedback received was

unanimously favorable. But the important thing, Those in attendance at the December Christmas

celebration were able to form lifelong friendships, have a sense of togetherness, and create

precious memories even there’s a misunderstanding in each everyone. Finally, because of the

preparation, activities, and bad atmosphere, the December Christmas party eventually was a

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 success. Gathering together to enjoy the holidays and make treasured memories that will last a

lifetime was a great chance for everyone.

VI. DOCUMENTATION

(Planning)

“Designing the tables and arrange the chairs accorsing with the organization team”

Unity the is the best ingredients to success the event “

The design committee will able to fulfill there duty during the event”

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“They make and do the decorations in Bea’s House”

“Creating and Making the photobooth decorations”

(During)

“Were in the call time begin”

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“Everyone will stand and the prayers begin”

“Choosing the best outfit that matching the candy theme”

“Giving rewards to the choosen best outfit”

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My outfit during the event “ Making sweet things happen”

(After)

“Pulling out all decorations”

“ Coming together is a beggining. Keeping together is progress. Working together is success”

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“Taking picture after the event “Teamwork makes the dream work”

“After Care, Cleaning every side of the room”

Alone we can do so little, together we can do so much”

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