LOOFAH LOVING SOAP

STI COLLEGE NAGA

Loofahlovingsoap@gmail.com
 Table of Contents

TITLE PAGE
 EXECUTIVE SUMMARY

Loofah is a newly opened soap business that can help to improve the texture and appearance of
the skin, leaving it feeling smoother and more radiant. This product was made by six students of
STI College Naga which is Ms. Shanice Almazar, Ms. Princess Buenosaires, Ms. Murielle Cate,
Ms. Grace Zusette Cordova, Mr. Kharlou Jay Eyo, and Mr. Ramon Gerald Rempola. Loofah
soap is a natural product that combines the benefits of soap and natural loofah fibers to provide a
gentle exfoliation of the skin, promoting healthy skin renewal. The loofah plant is a fibrous plant
that is widely used for its exfoliating properties and is an excellent natural alternative to synthetic
exfoliating agents. Loofah soap is a unique and innovative product that has the potential to
appeal to a wide range of customers.
The skincare industry is a rapidly growing market, and consumers are increasingly looking for
natural and sustainable products. As such, loofah soap can be marketed as a natural skincare
product, which is eco-friendly and sustainable. Loofah soap is available in a variety of
formulations, making it suitable for use on the face and body. Additionally, it can be scented
with a variety of fragrances to enhance the overall sensory experience.
Loofah soap can be marketed to individuals who are interested in natural skincare products, as
well as those who are looking for an effective exfoliating soap. The use of loofah soap can help
to improve the texture and appearance of the skin, leaving it feeling smoother and more radiant.
However, it's important to note that some people may be sensitive to the exfoliating properties of
the loofah fibers and should theme it with caution or avoid it altogether.
To successfully market loofah soap, it's important to conduct market research to identify the
target market and develop an effective marketing strategy. This can include partnering with
natural skincare retailers and promoting the product on social media platforms. It's also essential
to ensure that the product is competitively priced that and the packaging is eye-catching and
informative.
In conclusion, loofah soap is an innovative and natural product that has the potential to appeal to
a broad range of customers. By positioning the product as a natural skincare solution and
implementing an effective marketing strategy, it's possible to create a successful and profitable
business.
While it's important to position the product as a premium and high-quality natural skincare
solution, it's also crucial to offer it at an affordable price point to ensure that it's accessible to a
wide range of customers. In conclusion, offering loofah soap at an affordable price point is
essential to ensure that it's accessible to a wide range of customers. This can be achieved by
sourcing high-quality natural ingredients at a competitive price, optimizing the production
process, and developing a pricing strategy that strikes a balance between affordability and
profitability.
BUSINESS DESCRIPTION
The business will source high-quality natural ingredients, including loofah fibers and other
natural additives, to produce a range of soap formulations suitable for use on the face and body.
The soaps will be scented with a variety of fragrances to enhance the overall sensory experience.
Loofah Soap's location at STI Loofah Soap is a start-up business located at STI College Naga,
scheduled to open in June 2023 College Naga offers an excellent opportunity to tap into a captive
market of students and faculty members who are looking for natural skincare products. It offers
an excellent opportunity to tap into a captive market of students and faculty members who are
looking for natural skincare products.
Overall, Loofah Soap is a promising start-up business that is poised for success in the local
market. With a focus on high-quality natural ingredients, affordable pricing, and effective
marketing, the business is well-positioned to capture a significant market share in the natural
skincare industry.
INDUSTRY OVERVIEW
The loofah soap product is part of the broader skincare industry in Naga City, which is a growing
market driven by increasing consumer interest in natural and sustainable products. Naga City is a
highly urbanized city in the Bicol Region of the Philippines with a population of over 196,000,
making it a significant market for skincare products.
The skincare market in Naga City is highly competitive, with a wide range of products available,
including both local and international brands. One of the key trends in the local skincare industry
is the rising demand for natural and organic skincare products, driven by concerns over the
potential health risks associated with synthetic ingredients. Consumers in Naga City are
increasingly looking for products that are free from harmful chemicals and are made from
natural, eco-friendly, and sustainable ingredients.
In this context, the loofah soap product is well-positioned to tap into this trend, as it offers a
natural and sustainable alternative to synthetic exfoliating agents. The loofah plant is a fibrous
plant widely used for its exfoliating properties, making it an ideal ingredient for natural skincare
products. Loofah soap can provide gentle exfoliation, helping to promote healthy skin renewal
and improve the overall texture and appearance of the skin.
Ultimately, the loofah soap product is well-positioned to capitalize on Naga City's burgeoning
skincare business. Loofah soap can appeal to health-minded and ecologically concerned
consumers searching for natural and sustainable skincare products by providing a natural and
effective exfoliating option. Loofah soap has the potential to grab a considerable market share in
the local skincare sector with strong marketing and distribution tactics.
COMPANY DESCRIPTION

Loofah-loving soap is a product that combines the benefits of natural loofah plants with organic
soap to create an effective and environmentally friendly cleansing solution. Our company is
committed to producing high-quality, all-natural soap products that are gentle on the skin and
the environment.
We source our loofah plants from sustainable and ethical farms, ensuring that our products are
not only effective but also eco-friendly. Our organic soap is made with natural ingredients that
are free from harmful chemicals and synthetic fragrances, making it safe for use on all skin
types.
We believe in promoting sustainable practices and reducing waste, which is why our loofah-
loving soap comes in biodegradable packaging that is eco-friendly and easy to dispose of. Our
mission is to provide a natural and sustainable alternative to conventional synthetic soap
products that are harmful to both the skin and the environment.
We take pride in our commitment to quality and sustainability, and our products are the result
of years of research and development. Our loofah-loving soap is a testament to our dedication
to providing natural and effective solutions for personal hygiene and skincare.
VISION STATEMENT
loofah loving soap product is to provide a natural and convenient way to cleanse and exfoliate
the skin while promoting sustainable and eco-friendly practices.

MISSION STATEMENT
the loofah-loving soap product is to provide a natural and sustainable solution for daily skin care
needs. We aim to create high-quality and affordable loofah soap products that effectively cleanse
and exfoliate the skin while promoting environmental responsibility.

GOALS AND OBJECTIVES

The plan to succeed in this business of loofah soap will depend on meeting the needs and wants
of consumers, keeping up with trends, and continuously innovating to stay ahead of the
competition. the ambitions of the company of loofah soap product will depend on its goals,
resources, and values. By setting achievable and meaningful targets, the company can aim to
achieve long-term success and growth in the competitive skincare market.
The company could collaborate with other brands, influencers, and organizations to increase
brand exposure and reach a wider audience. The company could also explore partnerships with
retailers and e-commerce platforms to increase sales and distribution and The company could
consider diversifying its product line by exploring other natural beauty and personal care
categories that align with its values and customer needs.
For the short term, The company could also aim to launch new products, such as different
scents, sizes, or variations of the loofah soap. This could help to increase customer loyalty and
drive repeat purchases in the long term The company could also set a long-term goal of
achieving sustainability by reducing its carbon footprint, using eco-friendly packaging, sourcing
ingredients from sustainable sources, and partnering with organizations that promote
sustainability and ethical business practices.
 MARKETING PLAN
Criteria Weight Option 1 Option 2 Option 3
%

Personal Preference 30
Education Training 15
Work Experience 15
Business Contacts 20
Family Support 20
Total 100
Macro Screening

Micro Screening

Criteria Weight Option 1 Option 2 Option 3

%

Market Demand 30
Technology 15
Availability of 15
Labor/ skills
Availability of 20
raw
materials
Financial or 20
capital
requirement
Profitability
Government
support
Total 100
SWOT Analysis

STRENGTHS WEAKNESSES
(Resource Analysis) (Resource Analysis)

Unique product: Loofah soap is a unique
product that offers benefits of both soap and
exfoliation, which can set the company apart
from competitors.
Potential for brand loyalty: Customers who
appreciate the unique benefits of loofah soap
may become repeat customers and develop
brand loyalty.
OPPORTUNITIES
(Environmental Analysis)
Limited market: Loofah soap is a niche product
and may have limited appeal to some
customers.
Dependence on natural resources: The
company's focus on natural ingredients may
limit its production capacity and availability of
raw materials.
THREATS
(Environmental Analysis)

Intense competition: The skincare industry is

Growing demand for natural products: The highly competitive, with established brands and
trend towards natural and sustainable products new entrants vying for market share.
creates an opportunity for the company to
attract a growing customer base. Regulatory challenges: The company may face
challenges with regulatory compliance related
Online sales: The company can use e-commerce to labeling, ingredients, and packaging.
platforms to reach a wider audience and
increase sales.
 Product/ Target Price Name of Competitors Price
services Costumer/s Competitors

Eco-conscious
consumers
PAPAYA SOAP 85 pesos
Loofah soap
Health-conscious
individuals 50 pesos

Customers who are

interested in trying
new and unique
skincare products

Men and women of

all ages are looking
for high-quality
skincare products that
are made from natural
ingredients.
Market Research

Market Segmentation and Target Market

We are targeting, Eco-conscious consumers, Health-conscious individuals ,Customers who

are interested in trying new and unique skincare products, Men and women of all ages are
looking for high-quality skincare products that are made from natural ingredients.
Loofah Loving Soap is a local skincare company in Naga City that specializes in handmade
soap enriched with loofah fibers. The company's mission is to provide customers with high-
quality and eco-friendly skincare products that are made from natural ingredients.
As a small business, Loofah Loving Soap has a unique advantage in the skincare industry
by offering a personalized touch to its customers. With its focus on handcrafted products,
the company can provide customers with customized solutions to their skincare needs. The
loofah fibers in the soap also provide a natural exfoliating effect that helps to remove dead
skin cells and leave the skin feeling soft and smooth.
In a market dominated by big-name brands, Loofah Loving Soap differentiates itself by
promoting eco-friendliness and sustainability. The company's commitment to using natural
ingredients and minimizing its environmental impact resonates with eco-conscious
customers. Moreover, its products are affordable and accessible, making them a viable
alternative to high-end skincare brands.
By catering to the needs of customers in Naga City, Loofah Loving Soap can establish a
loyal customer base and grow its brand in the local market. The city's growing population
and thriving economy provide ample opportunities for the company to expand its reach
and tap into new market segments. With its unique product offerings and commitment to
customer satisfaction, Loofah Loving Soap is poised to become a leading player in the local
skincare industry.
In conclusion, Loofah Loving Soap is a small but innovative skincare company that offers
customers an eco-friendly and personalized approach to skincare. By focusing on natural
ingredients, affordable pricing, and customer satisfaction, the company can carve out a
niche in the competitive skincare industry in Naga City.

Market Size and Trends

the market for natural and eco-friendly personal care products, including loofah-loving soap
products, is also on the rise. However, it is important to note that the market for natural and
organic personal care products is still relatively small compared to the overall personal care
market in the country.
According to a report by Euromonitor International, the total retail value of the beauty and
personal care market in the Philippines was PHP 274 billion (approximately USD 5.4 billion) in
2020. However, the natural and organic personal care segment, which includes products such as
loofah-loving soaps, accounted for only a small portion of this market.
Despite this, there is a growing interest among Filipino consumers in natural and eco-friendly
personal care products. The pandemic has also increased awareness about the importance of
personal hygiene and self-care, leading to a rise in demand for natural and organic products.
Additionally, younger consumers are driving the trend towards eco-friendly products, as they
become more conscious about the impact of their choices on the environment.
In terms of distribution channels, the Philippines has a strong tradition of selling personal care
products through direct selling, which can provide an opportunity for small businesses to
produce loofah-loving soap products to reach a wider audience.
Overall, while the market for natural and eco-friendly personal care products in the Philippines is
still developing, there is potential for growth in this segment, especially among younger
consumers who prioritize sustainability and eco-friendliness.
Market Needs
The following need among our target market. Skincare: Consumers who are looking for products
that can improve the health and appearance of their skin. Loofah soaps are known for their
exfoliating properties, which can help remove dead skin cells and improve skin texture.
Eco-Friendliness: Consumers are becoming increasingly aware of the impact of their choices on
the environment. They are looking for products that are made from natural and sustainable
ingredients and that have minimal impact on the environment.
Convenience: Consumers are always looking for products that can make their daily routines
easier and more efficient. Loofah soaps provide a convenient way to exfoliate the skin while also
cleansing it, eliminating the need for two separate products.
In summary, the market needs for a loofah-loving soap product include skincare benefits, eco-
friendliness, convenience, uniqueness, and ethical considerations such as being cruelty-free and
vegan. By meeting these needs, businesses can attract and retain customers who prioritize these
values in their personal care products.

Market Growth
The market for personal care products, including soap, is a large and established market that
continues to grow worldwide. However, within this market, there is a growing demand for
natural and eco-friendly products, including loofah-loving soap products.
According to a report by Grand View Research, the global organic soap market size was valued
at USD 222.3 million in 2020 and is expected to grow at a compound annual growth rate
(CAGR) of 8.8% from 2021 to 2028. This indicates a growing demand for natural and organic
products, including loofah soaps.
In addition to the overall growth of the organic soap market, the market for loofah-loving soap
products specifically has potential for growth as consumers become more interested in the niche
and unique products that cater to specific skincare needs.
Furthermore, the Philippines’ market for natural and eco-friendly personal care products,
including loofah-loving soap products, is also on the rise. The pandemic has increased awareness
about the importance of personal hygiene and self-care, leading to a rise in demand for natural
and organic products. Additionally, younger consumers are driving the trend towards eco-
friendly products, as they become more conscious about the impact of their choices on the
environment.
Overall, the market growth for a loofah-loving soap product is promising, especially within the
larger trend toward natural and eco-friendly personal care products. By meeting the market needs
of skincare, eco-friendliness, convenience, uniqueness, and ethical considerations, businesses can
tap into this growing market and attract and retain customers who prioritize these values in their
personal care products.
Competitors Analysis

Product Comparison
a. Loofah soap
- Unique selling point: Combines natural loofah with high-quality soap to offer
exfoliating and cleansing benefits, as well as moisturizing and nourishing benefits.

- Price point: Affordable

- Packaging: Eco-friendly packaging with a clear description of the product benefits and
ingredients.

b. Papaya soap

- Unique selling point: Uses papaya extract to offer skin-lightening and brightening
benefits.

- Price point: Higher than average

- Packaging: Traditional soap packaging with a clear description of the product benefits
and ingredients.

Market Share

a. Loofah soap

- New in the market

- Still establishing a market share

b. Papaya soap

- Established market share

- Available in retail stores and online.

Marketing and Branding

a. Loofah soap

- Still establishing a brand presence in the market.

- Can leverage the unique product offering and eco-friendly packaging to create a
brand identity that appeals to environmentally conscious customers.

- Can offer discounts and promotions to attract new customers and create brand
awareness.

b. Papaya soap

- Established brand presence in the market.

- Uses celebrity endorsements and social media marketing to promote their products.

- Offers promotions and discounts to attract customers and increase sales.

Competitive Advantage and Comparative Evaluation

Competitive Advantage:

Affordable pricing: Our loofah-loving soap is priced affordably to appeal to customers who are
looking for high-quality skincare products that won't break the bank. By offering competitive
pricing, we can attract price-sensitive customers who might otherwise opt for cheaper, lower-
quality products.
Unique product: Our loofah-loving soap combines the exfoliating and cleansing benefits of a
natural loofah with the moisturizing and nourishing benefits of high-quality soap. This unique
product offering sets us apart from competitors who only offer traditional soap or loofah
products.

Comparative Evaluation:

Competitor: Papaya Soap

Strengths: Unique ingredient (papaya extract) that is marketed towards skin lightening and
brightening. Products are widely available in retail stores and online.
Weaknesses: Higher pricing than the market average may deter price-sensitive customers.
Limited product range.
Comparative advantage: Our loofah-loving soap is priced affordably to appeal to price-sensitive
customers who might otherwise be deterred by the higher pricing of papaya soap. We can offer a
broader range of product options and a unique product offering that combines natural loofah with
high-quality soap.
Barriers to Market Entry and Exit

Barriers to entry is an economics and business term describing factors that can prevent or impede
newcomers into a market or industry sector, and so limit competition. These can include high
start-up costs, regulatory hurdles, or other obstacles that prevent new competitors from easily
entering a business sector.
 High capital requirements
 Brand recognition
 Regulations and compliance
 Distribution channels
 Competition
Barriers to exit are obstacles or impediments that prevent a company from exiting a market in
which it is considering cessation of operations, or from which it wishes to separate. Typical
barriers to exit include highly specialized assets, which may be difficult to sell or relocate, and
high exit costs, such as asset write-offs and closure costs.
 Investment lose
 Environmental impact
Understanding the barriers to market entry and exit is essential for any business, including
loofah-loving soap. By identifying these barriers, loofah-loving soap can develop strategies to
mitigate or overcome them in Naga City, such as building brand recognition through targeted
marketing campaigns, establishing strong relationships with distributors and retailers, and
complying with industry regulations. Additionally, loofah-loving soap can plan ahead to
minimize the potential negative impact of market exit, such as preparing for contract termination
and communicating with employees and stakeholders in Naga City.