ENCHANTE

BEAUTY SOAP
Donna Jane L. Caroro
Mardy Joy M. Porras
Arlord Brian Roy R. Olario
Sergie T. Cedro

Espiritu Street, Mangagoy, Bislig City

Contact #: 09158578748
Mission
Create an ecofriendly and highest quality of soap product by using organic materials that are not
harmful to the users and to the environment
Vision
To be known as the leading brand of organic beauty soap. Ensure the significant impact on the
growth of personal care and to the soap industry that are safe and environmental conscious
products.

Business Description
Enchante Beauty Soap is a small business that is inspired by Filipino culture. Enchante is a
manufacturer of three (3) kinds of beauty soaps namely Maria Makiling for dry skin, Maria
Cacao for oily skin, and Maria Sinukuan for sensitive skin. The products are fit for everyone and
can be consumed not only for women but also for men in different age groups. The start-up of
our business is at the vicinity of Espiritu Street, Mangagoy, Bislig City. To help the business
distribute the product through different areas in Bislig City, our team will accept wholesalers,
retailers, and/or distributors. As a start-up, the market size focuses initially in Bislig City, and as
the business grow overtime, we will entertain outside distributors. This is a new business venture
that will be registered as a corporation in the Department of Trade and Industry provincial office.
There is a Barangay Clearance to be secured before it applies for a Mayor's permit in order to
operate. After getting all the needed permits from the DTI, Barangay and Mayor's office, the BIR
registration follows. Enchante Beauty Soap will be managed by Donna Jane Caroro, Mardy Joy
Porras, Sergie Cedro and Arlord Brian Olario.

Product Description
Enchante Beauty Soap have three (3) soaps named after the diwata of Philippine
Mountains such as Maria Makiling, Maria Cacao, and Maria Sinukuan. These soap are made for
everyone and it focus on the different Filipino skin types. It has a lot of benefits. Maria Makiling
is a soap made for the people who have dry skin. It can help to prevent the skin from drying and
let your skin be moisturizing. Maria Cacao is a soap made for the people who have oily skin. It
can help in maintaining hydration all over the skin and retain its right amount of moisture. Lastly
is the Maria Sinukuan, this is a mild soap that can be perfectly use for the people who have
sensitive skin. This can help them to make their skin healthier. Our product is different from
other soap sold in the market because our ingredients in making this product is healthy and has
lot of benefits. We will utilize locally available products and source it from local farmers, buying
their surplus or the rejected fruits that can’t be sold in the markets due to deformities (invisible
food waste). This is also affordable that consumers can purchase it without hesitance.

Industry Analysis
There are factors for building up a soap industry. Those are environment, demographic,
economy, and globalization. The environment factor, Philippines has a good production in terms
of fruits that the business can have advantage of it. In terms of natural calamities, Enchante
Beauty Soap will prepare the possible solution that the business can overcome those. The effect
of demographic factor is that as the nation grows old, the demand for cosmetic products with
softer colors, milder formulations, and the treatment for aging skin increases. In economic
factors, as a poor in economic situation, some customers choose cheap products that are fit to
their budget and the effectiveness in it. And also in globalization factor, there are too many
competitors when it comes to soap. Because some other countries are importing their products to
other countries as their distribution. And it is what we called globalization.

Strategies
We all know that when it comes to business, there are lots of competitors that are competitive to
deal with. When it comes to soap, there are many brand of beauty soap being sell specially here
in Bislig City. But what makes our product unique is that it is made with organic ingredients.
And also these three kinds of soap produces by Enchante Beauty Soap meets the demands of the
different kinds of consumers who have different skin types. We have a safe product for them to
use. We also assure the effectiveness of our product.

SWOT ANALYSIS
Strength
- Product is affordable
- Made in organic ingredient
- Not harmful to the users
- Effective
- The members of the corporation know how to handle the company.
Weakness
- Shortage of ingredients and materials
-Changes of prices of ingredients and materials
-Being new to industry
-Don’t have enough financial capacity to engage in the kind of publicity.
Opportunities
- Chosen suppliers for raw material are from vicinity of Bislig City
- Not harmful to the environment and to the customers.
Threats
- Growing competitors
- Globalize products from other country
-Natural calamities can happen anytime thus affecting the sales and the company itself.
-Anything is prone to danger especially fire that may cause of the loss of the company.
- Seasonal of Fruits
- Lacking of supply because of the weather conditions.
Marketing Analysis
 According to Allied market research, beauty and personal care generated a largest share
started at 2018. Demand for beauty products is on the rise. Anent to this, our business will suit to
the evolving lifestyle of Filipinos. Since our product is made up with organic ingredients,
increase in demand for natural beauty products create new opportunities in the coming year. To
increase the visibility of the Enchante Beauty Soap, we will publicize it in active social
networking site and printouts such as flyers and leaflets. The business will adapt different prices
based on the three (3) kinds of soap mentioned.
Market Conditions
Factors that influence the demand of goods is when demand changes due to the factors
other than price, there is a shift in the whole demand curve. As mentioned, apart from price,
demand for a commodity is determined by incomes of the consumers, his tastes and preferences,
prices of related goods. Thus, when there is any change in these factors, it will cause a shift in
demand curve.
Marketing Mix
Product
The business product has 3 different kinds and use. These are Maria Makiling, Maria
Cacao, and Maria Sinukuan. Maria Makiling for dry skin, Maria Cacao for oily skin, and Maria
Sinukuan for sensitive skin. The appearance and product packaging are somewhat related to what
its use and the ingredients they have. The color of the product has the same color of the main
ingredient that been used for manufacturing. So that it can be easily identified and pleasant to the
eye. When it comes to packaging of the product it would look presentable and persuasive to the
costumers.
The product of the business can satisfy the costumers when it comes to effectiveness. The
ingredient that been use on manufacturing are reliable because the ingredients are agreed and
researched by the researchers.
The unique portion of the product is that all of the products are all made in organic
materials. And there is no chemical that been added. Other soap products from other business
and company added a chemical for enhancement that can be dangerous to other users that have
allergist to said chemical.
Place
The business chooses Bislig City as their distribution and manufacturing place because Bislig
City is a city of agriculture. So the ingredients of the products are all been chosen and get to the
Bislig City. Bislig City as the place for our distribution because the business more likely
conducting a research if all the products are profitable and can be good for distribution to other
places and cities. Bislig City as the chosen manufacturing and storage of the business because the
raw materials are came from Bislig City. That the business can easily and less of cost for
distribution of the ingredient.
Promotion
The business promotions that would be using is the advertisement, social networking
products sites, and prints. Advertisements as the promotion strategy, just like advertising the
product to a radio station and newspapers. So that the business will be known when it comes to
other places part of Bislig City that are far and less of technologies oriented and owned. Most
likely they have a radio and fan of using newspapers as their source of news. Social networking
site as the promotion strategy because today’s generation most of the people are in frequently
using social networking sites for their leisure time. It means that it is also good for promotion
strategy. And also print outs are also good for promotion. Because some people are still in old
generation that are not in habit of having a technology but they are in likely in paper one. And
also the business can give their printouts to passersby people in the public places.
Price
The business prices the product it in a suitable price as what the ingredients and manufacturing
cost. The price of the product would be exactly to be affordable because the source of
manufacturing cost is less. The source of the raw materials for manufacture are within Bislig
City that makes the business less in cost in buying the raw materials for manufacturing. The
price of the product of the business are affordable, fit to the price of the components of products,
and effectiveness.