1.

0 INTRODUCTION
We want to market Green Coconut Water. We have prepared this feasibility plan on that basis.
We have assigned a name for the product as “coconut soft drink”. Since the raw materials are
very much available in our country, we have decided to give the product an indigenous image.

Coconut soft drink is a kind of soft drink that provides the consumers with processed green
coconut water in bottles. For the marketing purpose of the product we have decided to launch
three product lines. The Coconut soft drink would be launched in the market at 250 ml. 500 ml.
and 1 Littre bottle

1.1 Vision and Mission of the Company

The vision and mission is very much important to run a business properly, to market a product
properly. It plays a vital role of everything because without vision and mission, no business can
go ahead. We prepared this Marketing Plan on Coconut. We have also vision and mission. our
vision and mission is to produce a better quality and healthy soft drink and distribute it at a lower
price into the market. The main target of the company is to attain the profitability to the better
services and also wants to exist in the soft drink market for the long-term perspective.

1.2Production Facility

Since the business is production oriented the company will try to find variety of production
facility. First of all the company will try to achieve high production efficiency to produce huge
amount of product because if I am able to produce huge amount of product, I shall be able to
market more products. When I shall market more products, there will be a great possibility to
earn more profit. Low cost will be another production facility of the company. I shall try to
maintain low cost by cutting unnecessary overhead cost. Because I shall market our product at
lower price and if we are able to maintain the cost of our product low, there will be a great
chance to capture the market easily.

1.3 Products of the Company

Product is heart of a company. Product plays an important role to run a business properly
because consumer will evaluate the company by justifying its product. So product size, product
quality, product price, everything must be reasonable. Otherwise company will fail to market its
product properly. The product, Coconut soft drink will be characterized by a lot of features. The
product of the company will be superior in quality and healthy.

We have targeted a huge market segment for the product. Bangladesh is a large populated
country. Lots of people are looking for such a product. Green Coconuts are not available all the
time. For example: a person walking on the street. Suddenly he feels coconut soft drinky. Now if
he wishes to drink green coconut water he cannot find it easily. It is not always found in the right
place at the right time. If we launch our product in the market, a person willing to drink green
coconut water can have it from a nearby shop. At present this is not possible. Our target market
includes health conscious people, sick people, sportsperson& many other consumers, which
we have segmented from the Demographical, Geographical, Psycho graphical Behavioral
point of view.

We have prepared a financial documentation for this feasibility plan of a new product. As we are
introducing the product in three categories at 250 ml, 500 ml and 1 Liter bottles, we have
prepared the Break-Even-Analysis for each of the product line. We have prepared the feasibility
plan for five-year basis.

For 250mls the break-even point is at 4158004 Units. That means if we sale 4158004 Units a
year, we will make neither profit nor loss. So to make profit we have to create a market demand
in such a way so that more than 4158004 Units are sold every year. Obviously the unit cost will
eventually come down because of the law of Marginal Cost. Then the break-even point will also
come down. But that is from the long run perspective. So initially we might suffer loss but
ultimately we would earn enough profit. The consumers will first taste the product by consuming
the 250ml bottles. So we might gain a short run profit from that.

For 500mls the break-even point is 4914004.914 units per year. So we have to sell more than
4914004.914 units to earn profit. We know that after the product is well promoted, people will
eventually consume more of 500mls, as pet bottles are more in demand. The price is such that
people will turn to the 500mls because we are providing them at lowest possible market price.

For 1 Littre bottles we have a different plan. We know many people are not going to consume
the 1 Littre package. So we have assigned more profit on them per unit. Our target is to sell less
quantity of products but achieving higher profit. For 1 Littre bottles we have estimated the break-
even point at 1724137.931 bottles per year. As we can see, we have prepared the selling price in
such a way so that, to be in a profit earning zone we have to sell least amount of units comparing
the other 2 product lines.

We have given an elaborate discussion on financial summary at the later stage of the feasibility
plan. We have followed the Target Costing Pricing Policy; which means an ideal price is set
first based on customer considerations, then target costs will ensure that the price is m
1.3.1 Product Description:

Product is heart of a company. Product plays an important role to run a business properly
because consumer will evaluate the company by justifying its product. So product size, product
quality, product price, everything must be reasonable. Otherwise company will fail to market its
product properly. The product, Coconut soft drink will be characterized by a lot of features. The
product of the company will be superior in quality and healthy

1.3.2 Product Portrayal

‘Coconut soft drink’ is a product that serve different segment of customer. The product is green
coconut water, which is unique in the current market. The green coconut water will be processed
and sold in glass bottle of convenient sizes of 250 ml, 500 ml and 1 liter. The green coconut
water will be very much refreshing and provide great support to the sick and health
conscious people. Our target market is very large with different segments. Our expected sales are
very high. The development cost is tk.2.5 million approx.

1.3.3 Product Profile

Name of the Product:  coconut soft drink

Type of Product: Green Coconut Water

Ingredients: Pure natural green coconut water,

Sugar, mineral salts, vitamins C.

Container: Stylish glass bottle

Container size: 250 ml, 500 ml, 1 Littre

Estimated Durability: 12 Months from date of manufactured

Machinery used: Advanced technology imported from

USA, UK and Netherlands.

Brand Slogan: Coola Coola … Always Refreshing.

2.Environmental Analysis
In the present market, there are a lots of soft drink producer. It is also true that there is an
opportunity to enter in this market to gain market share. That is why the company has analyzed
the environment of the present market of soft drink so that it can make more profits and can
minimize the risk.

2.1Current business Trend

At present there are lots of soft drink companies in the market, like Coca-Cola, Pepsi. RC Cola,
Pran and many others. They are producing and distributing different kinds of soft drink and they
are taking different marketing strategies to capture the market. Sometimes they are following the
quality, sometimes they are following to keep the price low, and sometimes they are following
high promotional activities to promote their product. Actually there is no fixed marketing
strategy of the present soft drink companies. Because the environment is changing and people
are also changing in their mind, in their behavior, in their attitude, in their perception. So the
present soft drink companies are taking their marketing strategies based upon the situation.
Among the lots of soft drink companies, some companies are well established in the market and
they are doing their business very well. On the other hand some companies are not well
established in the market. At present there is also lots of competition among the soft drink
companies and continuously they are trying to set up the new strategy to capture the market.
Actually the present soft drink market is very competitive. Although it is a very competitive
market for the soft drink company but a new company like Coconut soft drink coming up with a
innovative product by offering the better customers So it can compete with the competitor in the
soft drink market by its own marketing strategy.

2.2 Marketing Environment

Marketing environment is a very important factor to analyze for launching a business. There are
some factors that are involved in the marketing environment. Different factors of marketing
environment are described below.

2.2.1 Economical

The rate of growth is a country’s or region economy can have a significant impact on a
company’s marketing efforts. A high rate of growth means the economy in a country or region is
usually strong and the marketing potential large of prime significance to marketers is the
perceptions of consumers regarding the economy. If they believe the economy will be poor they
may cut back. On the other hand if they believe the economy will be favorable they may increase
spending.
2.2.2 Technological

Technological factors are very much important to run the business properly. Because
technological factors sometimes affect marketing in several way. Such as technology advances
vary throughout the world, foreign workers must often be trained to operate and maintain
equipment unfamiliar to them, problems occur if maintenance standards or practices vary by
country or adverse production condition exist. On the other hand technological advances are
facilitating the growth of marketing. These advances are in such areas as communications, order
processing transactions and production.

2.2.3 Political

Political conditions are very important to consider running a business properly. Because political
stability, influence trade barriers, trade incentives, multination trade groups and many other
things affect to do the business. So everybody should think about the political environment to run
a business properly, to market a product properly.

2.2.4 Laws and Regulations

All over the world government rules and regulations have a great impact on marketing practices
by placing restrictions on specified activities. So government rules and regulation must be
considered.

2.2.5 Socio-culture

Socio-culture conditions have great impact of marketing. A culture consists of a group of people,
sharing a distinctive heritage. This heritage teaches behavior standards, language, life styles and
goals. All these things are influence the consumers buying attitude. So socio-cultural
environment also has to be considered.

2.2.6 Competitive

The competitive environment often affects a company marketing efforts and its success in
attracting a target market. There is lots of soft drink Company in the market as a competitor. So
the company needs to analyze the marketing statistics, company size, generic company size,
generic competition, and channel competition

2.3 Market Research and Analysis

Our company wants to develop and introduce a new Product. So, we have gathered information
through in-depth interviews. We made a survey of the market to have a clear idea about our
market, our customer demand, needs and wants. This information helps us to know about the
current market and prospects of our new product.

2.3.1 Market Description

Bangladesh is a country of about 150 million people.. The total market size of the soft drink
industry is about 20 million and day by day it is increasing. We have a spread nationwide market
of different convenient product. People are nowadays very much concerned about the market and
product conditions. So we have a growing prospect of customers of “Cocunut soft drink”.
Among the population we worked out few segments of customers who will prefer our product
most.

2.3.2 Market Segmentation and Targeting

Market Segments

We have observed and analyzed the market and based on the nature of the market we segmented
the market in the following sectors:

Geographic Segmentation: Demographics: Psycho Behavioral:

graphics:

Sylhet Individuals Higher class Sick people

Rajshahi Family Higher mid Health

class conscious
Khulna &Barisal Sportsman
Middle class Sophisticated
Chittagong Business buyer who take the
new product
Dhaka from the
market

Fig : Market Segments

3. Target market and projections:
Analyzing all the segments, we decided our target market according to our product category. The
target customers of “Coconut soft drink” are sick people, health conscious people, sportsmen and
tourists. The company decided to charge Tk. 12 for 250 ml bottles, Tk. 18 for 500 ml bottles and
Tk. 38 for 1 Litre bottles, if we consider price versus taste received then we can see that taste
received is more in value. Therefore charging the mentioned prices are justified. The following
graph gives a clear idea of our target market.

3.1 Target Market:

Health Conscious - 32%

Sick people -        43%

Tourist –                  3%

General people - 22%

22%
32% Health Conscious
Sick people -       
3% Tourist –              
  
General people

43%

FIG: Target Market

We separate our target market into four different segment based on their geographic,
demographic, psychographic and behavioral characteristics.

Health conscious: Health conscious people basically the sports person are one of our largest
target market. In this segment, we get a lot of potential customer. One third of our total
population is young. This is a significant number that we have to concern about them and
provide product, which is fit for them. About 5 million people of this total number are health
conscious. They spend about Tk. 500 in a month in average.
Sick people: Sick people are one of our major considerations. More than 1 million children
suffer from diarrhea that need liquid food. Not only child but also the adult might suffer from
those types of problems.

Tourists: Every year a huge number of tourists visit Bangladesh. We want to provide them with
“Coconut soft drink”.

General Customers: Besides the above segments, the general customers will acquire a
significant portion of our target market.

3.1 Market Needs:

“Coconut soft drink” wants to satisfy its customers need. That’s why it is important to identify
the market needs. Our first consideration is to provide the best product to its customers. That’s
why we offer three different sizes of bottle with different prices for its different segment of
customers.

250 ml: The lowest price for the rural mid social class and individuals.

500 ml: Its target the sick people and tourist

1 litre: For a small family.

3.2 Competitive Analysis

The Soft drink industry is very much competitive. Many soft drink companies have acquired a
significant portion of the market. But the unique features of “Coconut soft drink” will take it far
beyond the reach of the competitor. Because, no one has yet thought about selling green coconut
water in such a specialized way. To evaluate our prospect of “Coconut soft drink” in the current
market, we have analyzed the market situation in various ways. Following are some
demonstration of the analysis:

3.3 Competitor Analysis

The major soft drinks and juice companies of current market are:

Pran Groups

Starship

Uro Cola
RC Cola

Coca cola

Pepsi

Acme

Danish

Foreign Products etc.

4. SWOT Analysis
If we look at the marketing environment, it will be clear to me that every company has some
strength, weaknesses, opportunities and treats in the market. I have analyzed the marketing
environment of soft drink. After that I have also found our some strengths, weaknesses,
opportunities and treats for us to launch the soft drink company.

4.1 Strengths

After analyzing the present market condition, I have got the following strengths, which will be
favorable to us to launch our business.

Brand Name Reputation

Brand name is very much important because it symbolize a company’s reputation. I choose
Coconut as brand name because the name conveys every person’s feelings. When anyone
pronounces this name unintentionally he will feel very every person. I hope I shall be able to
hold the brand name reputation in the soft drink market in Bangladesh.

Better Quality

Coconut soft drink is very much quality product rather than other companies’ product.  The
company will achieve a great reputation for the quality assurance. The company always tries to
hold the quality of the product. Customers believe the quality of the product so Coconut always
gives the quality products to their ultimate customers.

Strong Management Teams

The management of the Coconut is very much skilled. Most of the management peoples are very
much expert which is the great strength side for this company. The management of Coconut
Bangladesh is very much strong.

  Appropriate Management Style

As it is a local company the company has an appropriate management style. The company
always tries to take decision from the top-level management through the appropriate
management system. If there is any problem occurs in the management, company always try to
get rid of that problems and immediately will take the right decision for doing the effective
marketing in Bangladesh.

  Appropriate Organizational Structure

As Coconut is a home-based company doing the business in Bangladesh, I have appropriate

organizational structure. Organizational structure will be developed by the local and foreign
expertise.

  Profit margin Will Increase

Obviously the company will gain profit if their supply is more. Supply can be more if the
company uses the effective distribution channel.

Increase Market Share

As it is a new company in Bangladesh the company has the great chance to increase the market
share through the effective marketing. If the total sales volume will increase then the total market
share will increase also. Market shares depend on the total sales volume.

4.2 Weakness

Less Production Plant

Although Coconut soft drink is a local company but in there we have the few production plant.
As a result the company will unable to produce a large number of products. That is why the
company cannot provide a large number of products to their customer.

  Do Not have Research and Development Department

Coconut soft drink Company does not have research and development department center so that
they cannot ensure about its competitive market as well as customer needs and wants, because
they could not properly define it’s problems and cannot able to make any solution. If, they want
to produce developed and upgrade product and positioning in competitive market then I have to
face many problem.

Inadequate Human Resource

Coconut soft drink Company does not have an adequate human resource management so that it
has to encounter about their employees as well as recruitment. And it could not develop
personnel department. So that it cannot properly train up to its employee and motivate its
employees to give them reward.

  Less of Productivity

The rate at which goods and services are created as called productivity. The company has the
less production capacity because as it is a new soft drink company in Bangladesh. So the
company will not produce a large number of products in the every year. As a result they cannot
cover the soft drink market by a narrow productivity.

4.3Opportunities

Looking at current marketing environment, I have found out the following opportunities that will
be favorable to launch our soft drink in the market.

More Market Share

A company’s market share is its percentage of the total industry sales in the geographical area
where it sales its product. Maintaining or increasing market share is a common pricing objective.
Coconut soft drink Company will capture a larger market share that is a great opportunity for this
company. Many firms use market share figures to assess their performance.

  Scope of Merge with Other Beverage Industry of Bangladesh

As it is a new company in Bangladesh I have the great chance to merge with other existing
company in Bangladesh. If they merge with other company then their financial position will be
strong as well as management also.

Chance to Build More Production Plant

Though it is a parent company but it has less number of production plants in Bangladesh. For
taking the more market share and sales the company should build more production plant in the
major cities in Bangladesh to cover their target market.

Chance to Builds a Good Brand Image

Coconut soft drink has a chance to build a good brand image. If can build a good brand image
then be able to very much well known company in the Bangladesh. Brand name is very much
important because it symbolize a company’s reputation.

4.4 Threats

The following factors may occur as unfavorable condition to us to launch our soft drink in the
market.

  Threat of New Entrants

New entrants to an industry pose several threats to existing competitors. New competitors can
reduce the market share of all participants by dividing the “pie” into more pieces. He also may
bring new technology or greater resources not available to present competitors and achieve a
high market share position quickly to the detriment of all existing participants. So if any new
entrants will be big threat for the company.

Government Support

Government support is very much important for a company to do the effective business in any
country. Without government support any company cannot run any business. So if the company
does not get the government support then it will be very much difficult for the company to do the
business in Bangladesh.

Technological Change

It is true that technology makes our life easy and convenient to every situation. But sometimes it
becomes harmful for a business. Sometimes technology comes as a big competitor. In soft drink
market if any company comes with any new technological development rather than Coconut soft
drink company then it will be very much difficult for the company to coup with the new
technological development. Once a game developed then another will come in a better way with
the help of technology.

Preference Diversity
Every states or geographical areas have its particular character preference. So it is very difficult
for Coconut soft drink Company to position a particular product in different region or
geographical area. One group may like a particular type of product. In the other hand, other
group may prefer another particular type of products. If the company cannot hold the preference
diversity then it will be great problem for the company to exist in the soft drink market in
Bangladesh.

Government Rules and Regulation

Each country or state has its own regulation and tax policies, which made it cumbersome to do
business in host country. So government’s rule and regulation can be a barrier for Coconut soft
drink Company.

Political Unrest

Now-a-days political unrest becomes common phenomenon in a nation as well as the whole
world. World is place of intense political unrest. So, political unrest can be harmful for Coconut
soft drink Company. World political problem become so intense that foreign operation of a
particular organization are under in intense pressure.

Changes Buyers’ Habit

Buyers’ habits are changing with the change of time. Buyers are always looking for having
products in some different ways. So changing buyers’ needs and habits can be harmful for
Coconut soft drink Company. If consumers want the innovative product but Coconut soft drink
of Bangladesh is unable to give them new product to their customers the customer may switch
from their product.

Financial Risk

Financial risk is the part of every business. Substantial nonrefundable advance licensing fees and
significant advertising expenses can be termed as a financial risk for a business. Moreover, new
competitor can offer products in lower price. It can also be the reason for financial risk for the
new Coconut soft drink company in Bangladesh.

Economic Change

Changes in economic circumstances can be harmful for the Coconut soft drink company.
Personal income, savings, employment, and price level trends can have dramatic effects on the
attractiveness of a firm’s products or services in output markets not only final markets, but
intermediate markets as well. Economic recession may occur and it may cause great loss for the
Company in Bangladesh.
5.0 Marketing Objectives
Coconut soft drink Company wants to survive in the market for the long time. Not only has this
company wanted to survive, but also wants to become the leader among the soft drink company.
Coconut soft drink Company has several marketing objectives.

Profit
The first objective of this company is to market profit legally.

Sales Revenue

If profits are acceptable, the company will increase its sales level. The top management of the
company will decide how much sales will increase based on the situation.

Provide Superior Customer Service

Provide superior customer service is one of the most major objectives of this company. Because
the company believes that customer is the boss.

Provide Superior Customer Service

Provide superior customer service is one of the most major objectives of this company. Because
the company believes that customer is the boss.

Keep Customer Loyalty

One of the majors marketing objective of Coconut Drink Company is to keep a high level of
customer loyalty. Because the company believes that loyal customers do indirect marketing.

Market Share

When the status of the company will be high and the company will take a opinion leader for the
soft dink company, it will increase its market share.

Unit Sales

When the sales revenue will be decreasing because of the effects of inflation, the companies will
chose to increase the number of units of its sells.

Provide Quality Product

The Company will always try to provide better quality product to the customer to survive in the
market for a long run.

Reasonable Price

To provide the product at reasonable price is another marketing objective of Coconut soft drink
Company. Because company want to get maximum customer in the market

Marketing Strategy

Marketing strategy is the marketing logic by which the company hopes to create customer value
and achieve profitable customer relationships. Coconut soft drinks marketing strategy is based on
a positioning of product differentiation. Our primary target consumers are children and young
people who will be able to enjoy our products of new flavor. Our secondary target consumers are
diet conscious people and old people who prefer healthy juice.

Our primary business target is to occupy a good position in the market through market share &
market growth. For that we will try to develop our brand name and set up our brand name in the
consumer’s mind through champing, promotion, advertisement, discount, free distribution of
product etc.

Positioning

Positioning is arranging for a product to occupy a clean, distinctive and desirable place relative
to completive products in minds of forget consumer using product differentiation. We are
positioning Coconut soft drink as one of the healthiest and delicious juice. We want to set our
brand in the top position through these:

1. Proper distribution
2. More and more champing
3. Collecting information
4. Research market
5. Developing product’s quality
Marketing Mix
After determining overall marketing strategy we will develop marketing mix which is the set of
tactical marketing tools (Product, Price, Place and Promotion). That the firm blends to produce
the response it wants in the target market. The marketing mix consists of everything the firm can
do to influence the demand for its product. The way possibilities can be collected into four groups of
variables-the four ps. Figure 1.2 show the marketing tools of Coconut soft drink.

Table: Marketing Mix

Product Price

Variety List Price

Quality Discounts

Design Allowances

Marketing

Mix

Promotion Place

Advertising Channels

Personal selling Coverage

Sales Promotion Locations

6.2.1 Product

Product means the goods and service combination the company offers to the target market. we
have products like which are nutritious and healthy.

6.2.2 Price

Price is the amounts of money customers must pay obtain the product. We distribute our product
in a fixed price which is listed on the product. We also give discount on our product price
sometimes on credit terms. The price lists of product are given in the below:

Product size                               Price

250 ml                                   10 Taka

 1 Liter                                   30 Taka

1.5 Litter                                40 Taka

2 Liter                                   50 Taka

6.2.3 Place

Place includes company activities that make the product available to target consumers. Coconut
soft drink has different channels like agents, dealers, whole seller, online etc. We plan to
distribute our product at home and abroad. We will select dealers and agents carefully and
strongly support them who will store our inventory and distribute to the consumer.

6.2.4 Promotion

Promotion means activities that communicate the merits of the product and persuade
targets customers to buy it. As Coconut soft drink is a new company we must give more
importance and attention and promotion to capture market. At first, we will spent much for
advertising, sales promotion, public relation, personal selling.

Acceptability

Through effective marketing we will ensure Coconut soft drink brand is an integral part of
consumer daily life.

Affordability

We will reach our product as much as possible easiest and nearest way to the consumers.

Availability

We believe in reaching our products to the door of the final consumer. For this we have
plan to use online buying and selling system and our own transportation system.

Types of cost and level of production:

There are two types of cost: a) fixed and b) variable. In our new product development project
fixed cost is 2, 00, 00,000 taka. Fixed cost includes- machinery, monthly bills, and salaries of
employees and so on, regardless of output.
There are some variable costs like-cost of bottle, packaging and so on. These costs tend to be
constant per unit production. We have estimated that per unit variable cost is Tk. 6.3 for 250 ml,
Tk. 12.6 for 500 ml and Tk. 24.4 for 1 litter.

Analyzing competitor’s costs, prices and offer:

We have analyzed our competitors’ price and found that Pran charges tk.10 for 250 ml bottle,
Starship charges tk. 12 for 250 ml Pac.

6.3 Channels and logistics review

Coconut soft drink wants to distribute its products to the final consumer through different easy
and fast channels. Some of the most important channels are described below-

Agent: Our most important and massive distribution channel is agent. We will distribute 50% of
our products through agent.

Dealer: Our second most important channel is dealer. We will distribute about 30% of our
product through dealer.

Online: Online is a new channel of distributing products. We will make as easy way for
customer to purchase our products through online.

Whole seller: Whole seller can be a channel for the distribution of our product. We contact to
some big whole seller union.

Company Transport: Our Company will hire or buy transport for the distribution of our
products. In future we can hire plane to distribute our product throughout the world.

Initially, our channel strategy will focus on Bangladesh, according to demand. We have planned
to expand our products throughout the world.

Objectives and Issues

We have set aggressive but achievable objectives for the first and second years of market
entry.

1. First year objectives: During the Coconut soft drink initial year on the market, we are aiming
for unit sales volume of 5, 00,000.
2. Second year objectives: Our second year objectives are to sell a combined total of one
million units of our products.

Issues

In relation to the product launch, our major issue is the ability to establish a well-regarded brand
name linked to meaningful. We will invest heavily in marketing to create a memorable and
distinctive brand image projection, innovation, quality and value. We also must measure
awareness and response so we can adjust our marketing efforts as necessary.

7.0 Marketing Research

Marketing Research means systematically gathering recording & analyzing market data. Using
marketing research, we are identifying the specific features and benefits that our target market
segments value. Feedback from market tests, surveys, and focus groups will help us develop our
product. We are also measuring and analyzing customers’ attitudes toward competing brands and
products. Brand awareness research will help us determine the effectiveness and efficiency of
our messages and media finally. We will use customer satisfaction studies to gauge market
reaction.

7.1 Qualitative research

1. Who are customers?

2. Who are the target customers?

3. The product specialty?

4. The product distinctive?

7.2 Quantitative Research

1. Occupation of the customer?

2. Income of customer?

3. Behavior of customer?
7.3 Test market

We test our market through

1. Market sampling?

2. Customer behavior?

7.4 Measure sustainability:

After testing market we also make some research on the product sustainability and also how the
consumer takes our product.

8. Financial Analysis and Documentation

8.1 Sales Forecasting

The following Table and graph show our expected sales for the coming five years:

Expected Sales(Per year) 250 ml. Bottle 500 ml. bottle 1 Litre bottle
First Year 4000000 4500000 1500000
Second Year 4500000 5000000 1700000
Third Year 5500000 5800000 2000000
Fourth Year 6000000 6500000 2400000
Fifth Year 6300000 6700000 2500000

8.2 Profit and Loss Projection

For 250 ml.

Item Year 1 Year 2 Year 3 Year 4 Year 5

Total Sales 44440000 49995000 61105000 66660000 69993000
Total Cost (45200000) (48350000) (54650000) (57800000) (59690000)
Total Profit (760000) 1645000 6455000 8860000 10303000
Tax 40% — 658000 2582000 3544000 4121200
Net Profit (760000) 987000 3873000 5316000 6181800

For 500 ml.

Item Year 1 Year 2 Year 3 Year 4 Year 5
Total Sales 75015000 83350000 96686000 108355000 111689000
Total Cost (76700000) (83000000) (93080000) (101900000) (104420000)
Total Profit (1685000) 350000 3606000 6455000 7269000
Tax 40% — (140000) (1442400) (2582000) (2907600)
Net Profit (1685000) 210000 2163600 3873000 4361400

For 1 Litre

Item Year 1 Year 2 Year 3 Year 4 Year 5

Total Sales 54000000 61200000 72000000 86400000 90000000
Total Cost (56600000) (61480000) (68800000) (78560000) (81000000)
Total Profit (2600000) (280000) 3200000 7840000 9000000
Tax 40% — — (1280000) (3136000) (3600000)
Net Profit (2600000) (280000) 1920000 4704000 5400000

Conclusion

Here in this report, we have descried briefly coconut soft drink’s marketing plan. Readers will
know about our products, target segments, distribution channels, SOWT analysis, marketing strategy,
marketing research etc. we hope they will get a general idea about our company and products.