I.

INTRODUCTION

a. Name of Business:

The “brownie” product is own and operated by Delights Club. The products are

soft and delicious, and they come in a variety of flavors that will satisfy the consumer's

cravings. The business offers high-quality food products that are affordable, satisfy the

taste, and serve well. Entrepreneurs will tailor the price to meet the budgets of the

students and teachers, as well as the other consumers. Entrepreneurs will only focus on

the ingredients and services to determine what is a reasonable and deserving price.

Entrepreneurs choose to pursue this business because, for the owners, selling this

kind of food that is unique to other competitors is an advantage to our business because it

will make our products more profitable with consumers and at the market as well. The

business not only serves and is established to earn money but rather does it to provide

good services and healthy relationships with the consumers as well as the owners. The

owners will give the customers the good service that they truly deserve. Furthermore, this

product is best for everyone, especially those who love healthy food and those who

haven't tried it yet.

Additionally, the business is not just concerned with providing customers with

high-quality standard products; the owners also prioritize the vision, mission, and

objectives to satisfy consumer needs and wants. Reading the business plan will help the

readers get important information regarding the services and products that the business

offers. The business plans have their own detailed written overviews that outline the ways

in which a business will ideally be operated. Readers can also access information about

the product that the owners promote and the variety of comprehensive plans, including an
introduction, executive summary, environmental analysis, overview of the company,

organizational plan, marketing plan, and operation plan.

b. Location

    The business "Brownies" is located inside Mabini Colleges, Inc., which will

operate in Daet areas. The owners decided to sell the products in person by approaching

them and offering high-quality brownies to assure the smooth operation of the business

and to develop a strong relationship with the consumers.

c. Source of Fund

Basically, the entrepreneur has two sources of funding:

 Personal Savings

The primary source of capital utilized to start a business are personal savings. It is

the way the entrepreneurs provide for the needs of the company. Entrepreneurs can avoid

paying back or relying on external lenders or investors who may decide to stop helping

the owners at any time by using personal funds instead. By doing this, it will be easier to

prioritize business expenses and minimize spending.

 Personal Allowance

The secondary source of funding for the entrepreneurs' businesses is the owners’

personal allowance. Entrepreneurs can raise funds through personal allowances without

having to pay interest or deal with investors, banks, or other lenders.

 The following are those who made financial contributions to the business are Aiona

Mae R. Almoguera, Rica B. Balon, Michael Joshua G. Casallos, Renieze M. Ella, Lea

Marie R. Enesio, Hershey Ann L. Era, Sophia Nadine M. Mabeza, Chelsea Nikki T.

Macho, Patrisha Mae L. Mendoza, Erica Christine Ann C. Montuya, Denise Joy F. Olit,

Lorena Diana A. Oresca, and Resty Pajares.

d. Objectives

 To provide a quality service while maintaining freshly baked brownies to

serve the customer with a delightful experience.

 Attract and retain customers by implementing and improving our product

through customers’ feedback.

 To maintain profitability and increase productivity.

 To utilize and innovate ideas from the company’s resources.

 Develop a positive and lasting impression on customers.

 To uphold positive corporate culture. 

 Improve customer service and experience.

 To promote sustainability for the protection of the environment as the

company prioritizes the responsibility to protect the health and safety of

the employees and those whom we provide our service.

II. EXECUTIVE SUMMARY

a. Present Situation

b. Vision
 Nursing students achieve the goal of being an entrepreneur in spite of the

challenges that occur in life. An entrepreneurship mindset will prevail and strengthen in

any circumstances to be prepared for the constant change that may happen specifically in

the economy. As nurse entrepreneurs, we can provide nutritious products and promote a

healthy lifestyle.

c. Mission

As an environmentally friendly exceptional brownies vendor, Delight's Club

provides the best-possible, reasonably priced, and tasty brownies that have never been

seen before in Daet. We ensure that the level of customer service, the quality of our work,

and our product knowledge will exceed their expectations. Through long-term

partnerships with our clients and our objective of understanding their needs, we will be

able to deliver our expertise and skill implementation to both sides.

At the same time, we also consider the following: 

o To achieve consumer satisfaction.

o To provide excellent service that gives importance to the consumer with
respect.
o To utilize high quality in the food production, preparation, and service
provided to consumers.
o To build strong relationships with the consumer.
o To make a positive contribution to our environment and communities. 

III. ENVIRONMENTAL ANALYSIS

a. Consumer Profile
 The target market of this business is within the area of Daet, Camarines Norte, and

the students of Mabini Colleges Incorporation which is conveniently accessible when

distributing the products.

Brownies are loaded with essential nutrients which our body needs every day. It's a

source of antioxidants, chocolate has also been found to help lower blood pressure and

even increase good cholesterol. In addition, this product will provide a portable meal that

can supply students to stay fuller longer and be eaten for snacking on. Furthermore, this

product is mess-free, easy to eat on the go, and doesn’t require special utensils or a plate.

Lastly, it will be offered at an affordable price compared to other commercially available

products.

b. Competitors Analysis

It is important to identify market competitors, direct or indirect. This serves as an

analysis of the environment of the business. Brownies are classified as a dessert or a

sweet. In the market, we identified direct competitors as the ones who are selling pastries,

baked goods, desserts, or brownies themselves while indirect competitors are businesses

that are focused on selling a different product e.g., coffee, chocolates, etc. but may also

sell brownies. 

Direct Competitors

 Ebake Daet
 Ebake Daet is a local sweets/dessert shop operating mostly online through the

social media platform Facebook. The business sells desserts such as cakes and gourmet

bars, caramel bars, s'mores bars, ube bars, and most importantly, brownies.

Competitor’s Pricing: ₱ 135.00/15pcs.

Location: Happy Homes Fairview 1 & Barangay II, Daet, Camarines Norte

Potential Customers: 

Strengths:

Weaknesses:

 Fa Vs (Favs)

Favs is a local baked goods shop operating through a physical store. Its mother

company, Janiya’s Cakes & Sweets, focuses on customized cakes as its product.

Competitor’s Pricing: Php 85.00/cup

Location: Purok 2, Barangay Mantagbac, Daet, Camarines Norte 

Potential Customers:

Strengths:

Weaknesses:

 Marian’s Bakehouse & Cafe

 Marian’s Bakehouse & Cafe is a local bakeshop producing homemade baked

goods. They operate through a physical store, serving other goods such as cakes, pastries

and pasta.

Competitor’s Pricing: Php 85.00/cup

Location: Purok 2, Barangay Mantagbac, Daet, Camarines Norte 

Potential Customers:

Strengths:

Weaknesses:

IV. OVERVIEW OF THE COMPANY

a. Legal Business Description

Introducing our newest business, which is a new variety of brownies by Delight's Club

that offers a nice and affordable pastry for customers whose looking for a quick and delicious

snack on the go. We use high-quality ingredients that are still affordable and convenient for

all. Our brownies are made with high-quality ingredients that are delicious and good and

you're going to enjoy them. 

We offer high-quality food products that are affordable, satisfying, and serve well.

Entrepreneurs will tailor the price to meet the budgets of students and teachers, as well as

other consumers. We believe that everyone should have access to eat brownie options,

especially students, which is why we strive to keep our prices low without compromising on
the quality of our ingredients. Our goal is to make nice and yummy snacks that are accessible

and convenient for all.

b. Business Size

Small enterprise is companies that have lower than fifty (50) employees in the

organization. Delights Club is classified as a small enterprise that sells a variety of brownies

and has eighteen (18) employees.

c. Organizational Plan  

MARKETING
MARKETING OFFICER
ASSISTANT

GENERAL MANAGER

FINANCE ASSISTANT

ASSISTANT FINANCE OFFICER

MANAGER
CASHIER

PRODUCTION CREW

PRODUCTION OFFICER

SERVICE CREW

Organizational Structure
List of Officers and Staff

The personnel were selected to match the skills and knowledge needed in performing the

tasks of operating the business.  

Position Name of Officer

Manager Patrisha Mae L. Mendoza

Assistant Manager Renieze M. Ella

Marketing Officer Suzette A. Tan

Marketing Assistant Chelsea Nikki T. Macho

Denise Joy F. Olit

Karl Lester Tabalan

Finance Officer Rosemarie Ann G. Yao

Finance Assistant Christelle Z. Sena

Production Officer Michael Joshua G. Casallos

Production Crew Aiona Mae R. Almoguera

 Lea Marie R. Enesio

Sophia Nadine A. Mabeza

Cashier Hershey Ann L. Era

Lorena Diana A. Oresca

Service Crew Rica B. Balon

Erica Christine Ann C. Montuya

Resty Pajares

Michael Gabriel A. Reyes

 Job Description

 Manager

One of the partners/owners shall manage the position as the manager. The

responsibilities inherent in the position are the following:

o Makes decisions regarding the operation of the proposed business.

o Manages the resources.

 o Supervises the employees.

o Checks and confirms paperwork regarding financial transactions.

o Maintains rapport with partners, employees, and customers.

o Assists in all levels of operation.

 Assistant Manager

o Helps and supports the general manager to keep the day-by-day operation

running.

o Has the authority of the manager when they are not available.

 Marketing Officer

o The duties and responsibilities of the marketing officers are the following:

o The marketing officer manages the marketing strategy of the business.

o Creating and developing new innovative ways to communicate with the

consumer and promote the product.

o Planning and project managing marketing events and evaluating their

success.

o Conducts research in marketing the business.

o Formulates and implements marketing ideas.  

 Marketing Assistant

o Helps the marketing manager in brainstorming for strategic planning.

 Finance Officer

o Oversees the financial statement, finances, and transactions.

 o Assisting in the preparation of the budget, approving payments,

reconciling accounts daily, monthly, and yearly and keeping all the

accurate transactions daily.

o Prepares the financial report, managing records and receipts.

o Finance Assistant

o In charge of the inventory of materials and supplies.

o Helps to oversee the transparency of financial transactions.

o Helps in creating the financial report for the assets and liabilities of the

company.

o Production Officer

o In charge of the production of the product.

o Manage the supplies in production.

o Maintains sanitation within production and the surrounding area.

o Checks and maintains all equipment used in production and storage.

repairs the orders to the standard required.

o Aides’ co-worker/s in situations that require it.

 Production Crew

o Helps the head of the production team to prepare all the products.

o Helps to maintain the cleanliness around especially in the kitchen area.

 Cashier

o Accepting the payment or the customer.

o Ensure to give and receive the right amount and the right product.
 o They help to build customer service.

 Service Crew

o Maintains a neat, well-groomed personal appearance always and observes

proper dress code.

o Accepts orders and payments from customers.

o Responsible for the purchases for the day-to-day operation.

o Follows approved procedures for receiving, weighing, processing, and

packing the product.

V. MARKETING PLAN 
a. Product Strategy
Although brownies are nothing new in Daet, our products offer a new unique
flavor specifically the orange brownies. Brownies are introduced in a unique way by
Delights Club. Since the idea is innovative to most people, the product itself is
exceptional. Indeed, not all people like an idea different from the traditional one, for this
reason, our company continues to sell classic brownies. We are offering priced brownies
that will appease your sweet tooth.
b. Advertising and Promotion
According to a study entitled “The Business of Platforms: Strategy in the Age of
Digital Competition, Innovation, and Power” by Michael A. Cusumano et al. For this to
become profitable, a business needs to link different business units and use its assets in
unique ways to achieve economies of scale and scope. Therefore, as a practical matter,
we decided to form a partnership with some of the local delivery services in Daet,
Camarines Norte, where we believe this will be a significant step forward with a direct
benefit in that they will be able to promote our shop on their social media and vice versa
in this way we could reach more people to discover our product.
Social media has become the center of our modern world. We will advertise and
promote our business using social media sites like Facebook and Instagram. By
publicizing enticing pictures of our products and promotional videos that highlight the
quality of our goods and the sanitation of the company’s production.
 Another effective tool is word-of-mouth. As well, since we offer mouthwatering
brownies and sandwiches, we'll make sure that the overall experience of the customer is
excellent, hence, customers won't be able to help raving about us to others.

c. Packaging

Every firm recognizes the value of product packaging so we believed that our
packaging must be appealing. Therefore, we made the decision to embellish the container
because our product can also be a gift for our loved ones, and we also offer packaging
customization Due to the fact that we are still relatively new to the business world and
that our customer base is still quite small, we must create new items and consider
innovative designs to expand our market shares. We must come up with unique designs
that will catch the attention of our customers.
The brownies are packed in a small 8 oz carton container, and it has an expiration

date to ensure the quality of it and safety for the consumer. Ideally keep the brownies

wrapped in the greaseproof paper that they arrived in, this helps to keep the brownies

moist and squidgy and prevents them from drying out.

 d. Marketing Strategy

Direct Marketing Strategy will help us gain more customers and also direct

communication with the potential customer is more effective than persuading through

text or online messenger. However, the online strategy is also effective in a way that our

employees will be able to save time and less effort by just using electronic devices to

deliver digital flyers and send messages on every social media platform.

VI. OPERATION PLAN

a. Ingredients  

 200 grams (1 cup) of caster sugar or granulated sugar

 3 large eggs
 115 grams (1/2 cup or 1 stick) of unsalted butter
 200 grams (1 and 1/3 cup) dark chocolate (45-70% cocoa), broken into
pieces
 70 grams (1/2 cup) of plain flour or all-purpose flour
 20 grams (1/4 cup) cocoa powder, sifted
 1/4 teaspoon salt
 Zest of 3 medium-sized oranges (or two large ones)
 75 grams (1/2 cup) Terry’s Chocolate Orange, roughly chopped
b. Production Process 
Step 1: Preheat the oven to 180 C (350 F) standard / 160 C (320 F) fan forced.
Grease and line an 8-inch square baking pan with baking or parchment
paper.
Step 2: In a large mixing bowl, add sugar and eggs. Whisk together by hand
for 30 seconds or so, just until creamy and combined.
Step 3: In a large microwave-safe bowl, add butter and dark chocolate. Heat
in the microwave, stirring every 20 seconds, until melted and smooth.
Step 4: Add melted chocolate and butter to the egg mixture. Whisk by hand
until smooth.
Step 5: Add flour, cocoa powder, salt, and orange zest. Stir gently using a
spatula until a thick, smooth brownie batter forms. Gently stir through
chocolate orange chunks.
Step 6: Pour brownie batter into the prepared pan and smooth out into one
even layer. Bake for approximately 30-35 minutes or until shiny on top.
Brownie should no longer wobble in the middle and a toothpick inserted into
the center should come out almost clean.
Step 7: Leave the brownie in the pan to cool completely. Then cut into small
squares to serve. You can store brownies at room temperature or in the
fridge. They also freeze well.