Chapter I

Executive Summary

Kamote Bites is named because it is a bite-sized snack created due to the determination
and ambition of the sellers to offer new Filipino snacks to the students, ages typically around
12-18, of Samar National School. Kamote Bites is a crispy and cheesy snack that will surely
satisfy the taste buds of both target market and potential market.
With the target of CheesyTaters—the business that sells Kamote Bites—which is to
satisfy customers with its taste and affordability, CheesyTaters would also like Kamote Bites
to be a reminder that products from our local farmers are not plain and can also be turned into
a very delicious snack.
The Marketing Plan involves using Social Media platforms, Relationship Marketing and
Print Marketing as this will reach and attract more potential customers and help the business
gain loyal customers.
The financial plan projects a strong revenue stream, with revenue increasing steadily over
the past few days. The company plans to achieve profitability within the first day of operation
and intends to reinvest profits back into the business to expand its offerings and reach.
We are excited to expand our available products and services in new ways and to new
buyer groups. We secure our business’ future by considering potential customers and their
preferences, thinking proactively about ways for our business to prosper and update,
demonstrating the strength of our business to shareholders and associates, increasing revenue
and developing a few options to weather economic or market changes. This is critical for our
long-term development. Our company started with a simple goal in mind; to provide health
and flavor combined foods at a reasonable price in a convenient manner by creating bite-
sized kamote snacks. We prioritize promoting healthy eating habits and spreading the
message through a profitable and sustainable business.
With the partnership of Lorianie Langcuyan, Ashley Jabinal, Paulette Uy, Arjay Basal,
Jocery Arrisgado, the business is well planned and created with the possibility of being
purchased.

1
 Chapter II
Business Description

A lot of people nowadays are into affordable foods and snacks that will fulfill their
cravings and hunger. The CheesyTaters is built to take these opportunities to give and provide
to our customers a very affordable foods especially our specialty which is the Kamote Bites
that gives our customer an affordable, delicious, crispy, and cheesy food.

2.1 Objectives
• Provide for our customers’ cravings.
• Increase the numbers of customers.
• Provide customer a great food and great service.

2.2 Goals
• Increase sales of the product.
• Fulfill customers’ satisfaction.
• Improve our top selling items.
• Expand business products with the use of our profit.

2.3 Mission
In mission, we make sure to provide our customers a complain free experience giving them
the best product we can offer that will make a mark on them.

2.4 Vision
We envision to give our customers something new that no other business can offer and, at
the same time, make it affordable in the market.

2.5 Customers
CheesyTaters targets students and workers who are looking for affordable yet delicious
snack that will satisfy their cravings.

2
2.6 Industry
Our business is collaboration of five wise, innovative and passionate people namely Ashley
L. Jabinal, Lorianie A. Langcuyan, Arjay G. Basal, Paulette Rose D. Uy and Jocery M.
Arrisgado who share Php 7,630.00 to build the CheesyTaters. We all notice that it has been a
long since we’ve tasted an impactful snack that will linger in the minds of every Filipinos. We took
this reason as an opportunity to build CheesyTaters.

2.7 Company Ownership

CheesyTaters is owned and shared by 5 Grade 11 ABM Fayol Students who are already
mentioned above.

2.8 Business Map and Location

CheesyTaters is located at San Francisco Street, Brgy 7 in Catbalogan City because it is
near to our target market which are Samariñan students, facilitators and other workers.

3
 Chapter III
Definition of Market

3.1
Canteen in the San Francisco Street barangay 7 have always been a place where students and
teachers buy their snacks and the snacks price is expensive but because of the taste of their
products is good more students and teachers are often going to the canteen when they feel
hungry. So we decided to offer our product "Kamote bites" because it is very delicious and
affordable for students and teachers.

Age - our main target are usually students and teachers ,so the age ranges is from 9-30 years
old.
Gender - we offer our product to any type of gender because we value our customers
Income - we appeal to average income individuals and to all the higher income individuals as
well

3.2
Kamote bites will have very broad appeal in schools and canteen. It helped a lot to those
students and teachers to fulfill their cravings in terms of snacks. Our goals are to increase
sales product, fulfill customers satisfaction, improve our top-selling items, and expand
business products with the use of our profit. Kamote bites will sell at the school canteen in
San Francisco Street barangay 7 where we will appeal to students and teachers and give them
a delicious snack, good services and feel them being valued so that we cannot only earn a
profit but also, we can build a good relationship to our customers.

4
 Chapter IV
Marketing and Sales Strategy

Marketing or sales strategy is an activity on how will you going to promote and introduce
your products/services to your target market. The CheesyTaters choose a two-way process on
how we’re going to promote our product. The two are as follows:

6.1 Traditional Marketing

First is the traditional marketing specifically the Direct Mail marketing; With the use of
fliers and other printed materials, we will be able to approach and reach our target market
which it indicates our location, contacts and pricing.

6.2 Digital Marketing

The second marketing strategy is Digital Marketing specifically the use of social media,
such as Facebook, wherein we have our own feedback page named CheesyTaters that entails
every information you need about us from the location, prices, contact, and etc.

5
 Chapter V
Description of Product and Services
5.1
Cheesy taters offer "kamote bites" or mashed kamote filled with cheese. A snack that is
very affordable, delicious, mouthwatering & finger licking good that will satisfy your
cravings and help you save your daily allowance, especially to students who needs to budget
their money.

5.2
Sweet potatoes, or as we Catbaloganons also know them as "kamote," are rich in
vitamin A, vitamin C, minerals, fiber, and antioxidants. They also have anti-cancer properties
and may boost the immune system, improve eye health, and increase brain function. Cheese
is also a great source of calcium and protein and can help one gain weight in a healthy way.
You see, our product does not only aim to satisfy one's taste buds or be affordable, we also
make sure that the ingredients of our product will also provide number of health benefits to
our customers.

6
 Chapter VI
Organization and Management

5.1 Organizational Chart

Ashley L. Jabinal
Manager

Arjay G. Basal
Marketing Manager

Lorianie A. Langcuyan
Financial Manager

Paulette Rose D. Uy Jocery M. Arrisgado

Production Head Stock Personnel
 7

5.2 Workflow
Ashley Jabinal (Manager). Miss Jabinal has an experience of handling a small business, and
she also has an idea in managing people and controlling the business.
Lorianie A. Langcuyan (Financial Manager). With her wise disposition and ability to
handle money well, she will be the one to perform data analysis and advise senior managers
on profit-maximizing ideas.
Arjay G. Basal (Marketing Manager). Mr. Basal is good in marketing so he will be the one
who will manage all marketing for the business and activities within the marketing
department.
Paulette Rose D. Uy (Production Head). Ms. Uy will be responsible for the technical
management, supervisions and control of industrial production process.
Jocery M. Arrisgado (Stock Personnel). Ms. Arrisgado will be responsible for counting
inventory, adding price tags on products, and interacting with customers regularly.
 8
Chapter VII
SWOT Analysis

Strength Weaknesses

•Good customer service • A lot doesn’t know about our business

•To offer an affordable and tasty food. • Lack of experience

Opportunities Threats

• Competitors • Known snacks in Catbalogan

• Students and workers • Pandemic
• Close to school • Inflation
• Climate
 9
Chapter VIII
Financial Plan

8.1 START-UP PLAN

Capital for the business: Php 1,665
Start-Up Requirements Cost
Ingredients 1,205.00 (weekly)
Utilities 460.00 (weekly)
TOTAL 1,665.00

8.2 Projected Net Sales on the quota of 20 customers.

Product Prize : Php.30 per pack (4 pcs.)
Day 1 Day 2 Day 3 Day 4 Day 5
Sales 600 600 600 600 600
Expenses 333 333 333 333 333
Net Income 267 267 267 267 267

8.3 Projected Net Ingredients Expenses

Ingredients Quantity Unit Price Total Price
Sweet Potato 1 kg Php. 50 Php.50
Eden Cheese 160 g Php. 65 Php. 65
Flour ½k Php. 35 Php. 18
Cornstarch ½k Php. 75 Php. 38
Salt 2 teaspoons Php. 5 Php. 5
Egg 3 Php. 10 Php. 30
Bread Crumbs 100 g Php. 35 Php. 35
TOTAL Php.275 Php. 241

8.4 Daily Utility Expenses

Materials Quantity Unit Price Total Price
Plastic Food Pack 20pcs. Php. 80 Php. 80
Paper Cup 20 pcs. Php. 2 Php. 2
Sticker paper 1 pcs. Php. 10 Php. 10
TOTAL Php. 92 Php. 92
 10

TABLE OF CONTENTS

Chapter 1: Executive Summary 1

Chapter 2: Business Description 2

2.1 Objectives
2.2 Goals
2.3 Mission
2.4 Vision
2.5 Customers
2.6 Industry 3
2.7 Company ownership
2.8 Business Map & Location
Chapter 3: Definition of Market 4
Chapter 4: Marketing and Sales Strategy 5
4.1 Traditional Marketing
4.2 Digital Marketing
Chapter 5: Description of Product and Services 6
Chapter 6: Organization and Management 7
6.1 Organizational
6.2 Work Flow 8
Chapter 7: SWOT Analysis 9
Chapter 8: Financial Plan 10
8.1 Start Up Plan
8.2 Projected Net Sales
8.3 Projected Net Ingredients Expenses
8.4 Daily Utility Expenses
 SAMAR NATIONAL SCHOOL
REGION VIII
CATBALOGAN CITY22

®
-

BUSINESS PLAN
“ Kamote Bites”

Submitted to: Sir Gingeralph Luay

Submitted By: Grade 11- ABM Fayol