Republic of the Philippines

Department of Education
Region 02(Cagayan Valley)
SCHOOLS DIVISION OFFICE OF ISABELA
ECHAGUE NATIONAL HIGH SCHOOL
(300612)
San Fabian, Echague, Isabela

A Business Proposal

Submitted to the Faculty of

Echague National High School

In Partial Fulfillment of the Requirements

for Entrepreneurship

Presented by:

Jake Videz
April Cabunot
Irine Salvador
Laiza Munar
Jackilyn Yauna
Rosel diane Simbajon
Irene Marinay
Kenneth joy Fabro

Grade 12 HUMSS- Demeter

VANESSA F. SALINAS
Subject Teacher

i
SY 2019-2020

ii
 TABLE OF CONTENTS

Front Page

Table of Contents

EXECUTIVE SUMMARY

Keys to Success

GENERAL BUSINESS DESCRIPTION

Vision

Mission

Objective

Value Proposition

Unique Selling Proposition

MARKETING ASPECT

Market Segmentation

Target Market

Competitors Analysis

Marketing Program

Demand and Supply Analysis

OPERATIONAL PLAN

MANAGEMENT AND ORGANIZATION

I. FINANCIAL PLAN

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iv
 I. EXECUTIVE SUMMARY

Dem’s Butchitido is a start-up butchi seller that mainly serves delicacy butchi featuring

various health benefits. This business was planned to be establish within Echague National

High School’s premises, specifically along the provincial road at San Fabian, Echague,

Isabela. Dem’s Butchitido aims to attract and meet customers' expectations according to

their butchi preferences. Customers are assumed to be served generously and with courtesy.

Dem’s Butchitido have five distinct keys to obtain success. With the ability and knowledge

imparted to the entrepreneurs’ mind about business, they manage to identify the following:

KEYS TO SUCCESS

✓ Edible product

✓ Strategic and creative minds

✓ Bona fide words of mouth

✓ Comfortable store

✓ Discipline and leadership

✓ Well manage finance

✓ Well enhance communication skills

II. GENERAL BUSINESS DESCRIPTION

1
 Dem’s Butchitido is engage in manufacturing and producing butchi. Dem’s
Butchitido will be registered in DTI as sole proprietorship owned and operated by Jake
Videz, April Cabunot, Irine Salvador, Laiza Munar, Rosel diane Simbajon, Jackilyn Yauna,
Irene marinay and Kenneth fabro. It will be located at San fabian, Echague, Isabela, near
Echague National high school. The business' name “Dem’s Butchitido” came from our
section and product “butchi” and filled with “embutido”. We choose to innovate the butchi
and filled it with embutido to let people enjoy the desert with the health benefits of
embutido.

OUR VISION
To be a well known producer and innovators of “butchi embutido” products in
Echague, Isabela.

OUR MISSION
• To offer good qualities of product. (Butchi Embutido)
• Meet to and satisfy our customer through a continuous developmetn of new
variants of our products.
• To treat our customer as a King and Queen.
• To provide friendly ambiance and delight our customers.

VALUE PROPOSITION
Dem’s butchitido is a business that sell butchi embutido. It offers high quality and
affordable butchi embutido with nutritious filling at an affordable price meeting the
demands of low to high income segments across all age bracket.

UNIQUE SELLING PROPOSITION

• To add different taste form butchi we use embutido instead of cheese so that
people will enjoy the desert with the health benefits of embutido, Dem’s butchitido
promotes a new healthy way of living.
• Facebook page (Dem’s butchitido)
• Affordable
• Mix patience, hard work, and love.

2
STRENGTH WEAKNESS OPPORTUNITY THREATS

• Our product • Limited • If it’s • When our

is healthy, budget. possible that product is

tasty, • Competitors our product not sold out

nutritious will be or not well-

and a good successful, liked by

source of it may consumers,

nutrients. provide an bankruptcy

• Customer’s opportunity is one of the

loyalty. to continue businesses.

• Innovative the business

product. that has

3
 been started

in order to

make a

profit.

III. MARKETING ASPECT

Target Market

This business plans to sell Butchi Embutido in San Fabian, Echague, Isabela, near

Echague National High School. This purposely targets the students and school staffs.

Moreover, as it will be established within the provincial road of the municipality, it is

given that the store will serve Echaguenos and other people who passes by along the road.

To meet the income expectation, it was planned to supply other schools in Echague.

TARGET MARKET DESCRIPTION

STUDENTS Students can afford our product thus can be

beneficial since our product has a feature that

is good source of energy and other health

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 benefits.

TEACHERS They can also afford our product thus can be

beneficial since our product has a feature that

is good source of energy and other health

benefits.

Competitors’ Analysis

Dem’s Butchitido is engage in manufacturing and producing butchi. Dem’s

Butchitido will be registered in DTI as sole proprietorship owned and operated by Jake

Videz, April Cabunot, Irine Salvador, Laiza Munar, Rosel diane Simbajon, Jackilyn Yauna,

Irene marinay and Kenneth fabro. It will be located at San fabian, Echague, Isabela, near

Echague National high school. The business' name “Dem’s butchitido” came from our

section and product “butchi” and filled with “embutido”. We choose to innovate the butchi

and filled it with embutido to let people enjoy the desert with the health benefits of

embutido.

OUR VISION

To be a well known producer and innovators of “butchi embutido” products in

Echague, Isabela.

OUR MISSION

5
 • To offer good qualities of product. (Butchi Embutido)

• Meet to and satisfy our customer through a continuous developmetn of new

variants of our products.

• To treat our customer as a King and Queen.

• To provide friendly ambiance and delight our customers.

VALUE PROPOSITION

Dem’s butchitido is a business that sell butchi embutido. It offers high quality and

affordable butchi embutido with nutritious filling at an affordable price meeting the

demands of low to high income segments across all age bracket.

UNIQUE SELLING PROPOSITION

• To add different taste form butchi we use embutido instead of cheese so that

people will enjoy the desert with the health benefits of embutido, Dem’s butchitido

promotes a new healthy way of living.

• Facebook page (Dem’s butchitido)

• Affordable

• Mix patience, hard work, and love.

6
MARKETING PROGRAM

A. PRODUCT

• To add different taste form butchi we use embutido instead of cheese so

that people will enjoy the desert with the health benefits of embutido, Dem’s

butchitido promotes a new healthy way of living.

• Facebook page (Dem’s butchitido)

• Affordable

• Mix patience, hard work, and love.

Benefits

Healthy and assured to be nutritious

Affordable

New opportunity of work

PRICING

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 Based on the ingredients being used in the production of the product, the price for it

was obtained. Thus, in getting the specific price for it, the entrepreneurs utilized the cost-

based pricing strategy specifically cost-plus pricing.

Te )
Total expenses ( - Php. 770.00

(E p )
Estimated product to be made - 128 pieces

Te
=
Ep
Initial Price

600
= 7 .5
80

Initial Price + Mark-up = Price

6 + 2 = 8.00

PRICE PRICING STRATEGY

8.00/pc.

1 bucket –12pcs Free 2pcs/free juice

2 bucket - 12pcs 10% discount

C. PLACE OR DISTRIBUTION CHANNEL

Students and school personnel are the target customers for this business. Simply

because it will be located at San Fabian, Echague, Isabela in front of Echague National

High School. This is beneficial for them because the product is assured nutritious.

The business directly sells its butchi to target customers since we are nearly located

near Echague National High School.

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D. PROMOTION

As a start-up promotion, the use of word of mouth to promote the product and invite

customers is less expensive to accommodate, wherein, it will be done through talking and

encouraging people to buy the product. Moreover, with the wide range of social medias,

the product can be advertised through online and also by means of flyers.

Facebook page

Flyers

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PEOPLE

The success of the business comes from the people who runs it. Every employee or

personnel is expected to do multi-tasking to effectively and efficiently serve our customers.

PACKAGING

In packing the products, the utilization of paper bags is tangible to promote an eco-

friendly way of packing.

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POSITIONING

IV. OPERATIONAL PLAN

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 Procurement of output

Preparing

Processing

Packaging

Final output

Package

Butchi Embutido are served using small paper bag as its packaging.

Final Output

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Tools and Equipment

TOOLS/UTENSILS QUANTITY UNIT PRICE TOTAL

AND EQUIPMENT

Portable gas stove 1 Php 95.00 Php 95.00

(Butane)

Measuring cups 1 Php 200.00 Php 200.00

Measuring spoons 1 Php 200.00 Php 200.00

Mixing bowl 1 Php 100.00 Php 100.00

Plate 2 Php 25.00 Php 50.00

Strainer 1 Php 50.00 Php 50.00

Frying pan 1 Php 100.00 Php 100.00

Tong 1 Php 30.00 Php 30.00

Stainless tray 2 Php 50.00 Php 50.00

Knife 1 Php 75.00 Php 75.00

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RAW QUANTITY COST TOTAL

MATERIALS (per day) (per quantity) COST

Glutenous flour 4 packs Php 40.00 Php 160.00

Embutido 2 pcs Php 80.00 Php 160.00

Sesame seeds 1/4 Php 80.00/kilo Php 20.00

Canola Oil 1 litter Php 160.00 Php 160.00

Sugar 3/4 Php 100.00 Php 75.00

Squash 1/4 Php 80.00/kilo Php 20.00

TOTAL Php 595.00

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LOCATION

cooking
area
table
waste disposal

serving area
table table
1 2

table
3
cashier

V. MANAGEMENT AND ORGANIZATION

Legal Forms of Business

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 This business is a specified sole proprietorship that tends to serve and offer butchi at

low cost yet with assured quality.

Business Profile

Business Name: Dem’s Butchitido

Business Address: San Fabian, Echague, Isabela

Core Values

Honest

Presentable and pleasant

Committed

Generous

Positive

Goals

To provide and serve affordable and delectable healthy butchi

To earn customer loyalty

Be continuously guided by the core values

Maintain positive cash flow

Continuously innovate products as time goes by

Key People in the Business

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Owner/Manager. The person who manages and run the business the he/she wanted; the

one who handles some marketing or business duties.

Secretary. The person who is liable in keeping business records of transactions and other

significant documents related to business.

Financial Manager. The person who handles the use and lending of money or financial

aspect of the business.

Baker. The one who handles the way how the product is to be produce in accordance to

the owners' preferences.

Organizational Chart

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 Jake Videz
owner

Irine Salvador Jackilyn Yauna Laiza Munar

baker secretary financial manager

Personal Qualification

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POSITION QUALIFICATION

SECRETARY A graduate of any secretarial course.

Computer literate.

Systematic and have an efficient time-

management skill.

Have a good communication skills.

A good time surrounding observer.

Have pleasing personality.

Have work related experience.

FINANCE MANAGER A graduate of accounting course or

anything related to finance managing.

Must be computer literate.

Have an experience working to a job

related to financing.

Organize and systematic.

A well-practiced in the field of making

financial reports.

BAKER A NC2 holder or graduate of any course

who’s expose to baking.

Well experienced and have practiced the

process of baking.

Knowledgeable enough and effective on

handling pressure and busy store.

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 Can accommodate customers demand

efficiently.

Creative and innovative.

Duties and Responsibilities

POSITION DUTIES AND RESPONSIBILITIES

SECRETARY The one who is held responsible for the

administrative and clerical duties.

He/she must be holding and maintaining

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 schedules, appointments, records and files

report for the company.

Must also be knowledgeable enough to

make minutes every meeting.

Must be approachable anytime for some

records.

FINANCE MANAGER The one who must be knowledgeable on

how to improve the profitability of the

business.

He must review financial reports,

monitoring accounts effectively and

preparing activity reports and financial

forecasts.

He/she must be able to manage the

business’ finance for a well monitored

financial status.

Must be knowledgeable enough to read

and interpret financial reports and

information.

BAKER The one who is responsible in the

production of products.

Must monitor and report daily production

to ensure effectiveness of the business.

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 Always observe cleanliness on his/her

working area.

Maintain accurate food inventories

Personnel Salary Structure

Position Minimum Rate/day Total Monthly Salary

Financial Manager Php 400.00 Php 12,000.00

Secretary Php 350.00 Php 10,500.00

Baker Php 250.00 Php 7,500.00

TOTAL Php 30,000.00

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VI. FINANCIAL PLAN

Source Capital

The initial capital to be use in establishing and developing this business is Php

100,000.00 coming from the shares of the partners, Mr. Jake Videz, April Cabunot, Irine

Salvador, Laiza Munar, Rosel diane Simbajon, Jackilyn Yauna, Irene marinay and

Kenneth fabro.

Administrative Expenses

Types of Business License, Permit and Fees

Registration

Mayor’s Permit Php 700.00

BIR Php 500.00

DTI Php 300.00

Total Php 1500.00

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Purchase Expenses

Assumption: Every month there is an increase of 2%.

Raw Materials Quantity/month Cost Total Cost

Glutenous rice flour 120 packs Php 40.00 Php 4,800.00

Embutido 60 pcs Php 80.00 Php 4,800.00

Sesame seeds 1 kilo Php80.00 Php 80.00

Canola oil 30 litters Php 160.00 Php 4,800.00

Sugar 2 kilos Php 100.00 Php 200.00

Squash 2 kilos Php 80.00 Php 160.00

TOTAL Php 14,840.00

Salary Expenses

Assumption: There is an increase of 10% To the staffs’ salary every additional year of

service.

Particulars Salary/month Year 1 Year 2 Year 3

Financial Php 12,000.00 Php Php Php

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 Manager 13,200.00 14,400.00 15,600.00

Secretary Php 10,500.00 Php Php Php

11,550.00 12,600.00 13,650.00

Baker Php 7,500.00 Php Php Php

8,250.00 9,000.00 9,750.00

Electric Repair and Maintenance

Assumption: electric bill is assumed to increase 5% every year

Year 1 Year 2 Year3

Electric bill Php 24,000.00 Php 25,200.00 Php 26,400.00

Repair and Php 20,000.00 Php 25,000.00 Php 30,000.00

Maintenance

Total Php 44,000.00 Php 50,200.00 Php 56,400.00

Sales Forecast

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 Year 1 Year 2 Year 3

Projected volume per Quantity Quantity Quantity

transaction :

butchi 172,800 pieces 190,080 pieces 207,360 pieces

Selling Price (SP) per Php. 8.00 Php. 8.00 Php. 8.00

piece

Cost sales : ( Volume × Php. 2,073,600.00 Php. 2,280,960.00 Php. 2,488,329.00

SP)

Total Gross Sales Php. 1,382,400.00 Php. 1,520,640.00 Php. 1,658,880.00

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