Republic of the Philippines

Department of Education
Region IV-A CALABARZON
Division of Quezon
DOLORES MACASAET NATIONAL HIGH SCHOOL
Pahinga Norte Candelaria, Quezon

In Partial Fulfillment of the

Requirements for the Subject
Entrepreneurship

Business Plan

Business Logo:

BUSINESS NAME:
Pastillas Candy
Tagline:
"Love at First bite"

Submitted by:

Group Leader’s Name:Bridget Peralta

Group Members’ Name:
Julie Ann Panagsagan
Lyka Robles
Eugene Morales
Marc Joshwell Tolentino

Submitted to:

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 __________Joseph Dhel M.Raquel____________
Subject Teacher

____________________
Date
i Acknowledgement
ii Table of Contents

Chapter I
Introduction
A. The Business Concept and the Business Model

1. Business name – Popular with people's taste and delicious.

2. Business logo – explanation of business logo, what does the design and colors represents.
3. Tagline -"Love at first bite"

B. The Business Goals

1. Vision-Our vision is to serve the best ingredients for the customers and to be known
with this product with our hard work and dedication to our business also to become
the customer’s first choice and one of the famous pastillas in the field of candies.
2. Mission-To provide the best quality pastillas with an affordable price and
continuously improve allaspects of the business in order to sustain the long term
success of the customers and entrepreneurs by making enough profit to finance
continuous growth and development in quality products.
3.Objectives
1.To have good financial returns.
2.To make the customers happy with the variety of pastillas they can choose from.
3.To make the workers of the company happy and satisfied with their jobs.
4.To expand the business outside Quezon Province.

Chapter II
Executive Summary

Chapter III
The Target Customers and the Market Analysis

A. Demand and Supply Analysis`

Competition is inevitable and an integral part of doing business. Pastillas is

way of attending the needs of our customers and a way of ensuring our product will
stay on track and continueto know by our customers. There is lot of competitors that
introducing this kind of product. In our situation, our product is new in the market but
we have an advantage to them is to offer our product directly in an affordable price.
We'll use the different marketing tools and strategies to ensure our product will be
known and become profitable. Also introducing our product by word-of-mouth. By
recommending to our friends to someone that we know about how our product is
good so that it can also a way of promoting to others. Our product will be distributed
in our groupmates and any retailstore. It’s effective because of sweetness and
uniqueness of design packaging that will attract customers
B. Target Market ( age, gender, education etc.)

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 Our target market is the students and teachers of Brgy. Pahinga Sur Sitio Arpia and
Sitio Kanluran in different demographics life,stage,age and gender and those who love
eating sweet food especially pastillas.Nowadays, Millennial loves eating sweet food and
they like something new in their eyes and our product is suited in the market because of
having a twist. Our product is not only for a single person but it is available for sharing.

C. Key competitors and their offerings

1. Direct
2. Indirect

D. SWOT Analysis

Strengths Weaknesses

•Expertise •Limited storage space

•Good location on school

Opportunities
Threats
•Add new support service
•Competitive on school
•Increase product range

Chapter IV
The Product and Service Offerings

1. 4 Ms of Operation

a. Manpower
-Julie Panagsagan(seller,packer)
-Bridget Peralta(seller,leader,money holder)
-Eugene Morales(seller)
-Lyka Robles(seller)
b. Material
-Skimmed milk
-Condensed milk
-White sugar
-Powdered milk
c. Machineries
-Kneaded dough
d. Method (Flow Chart)
-First I put 2cups of skimmed milk and then I followed 1/2 powdered milk and 1/2
ube condensed milk then kneaded dough

2. Marketing Mix (7 Ps)

a. Product/Service Description
Ube and Buko Pandan Pastillas purpose is to establish a business that will
cater to people the sweet delicacy, and to produce a product at reasonable and
affordable price. The ingredients of the product are already available in nearby
markets. Since our product is for everyone we’ll make it affordable so that

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 everyone can avail it. The promotion of our product is by introducing it in social
media and also by recommending it to our friends or relatives
b. Place/Location

c. Pricing Strategy( Cite the basis in pricing)

Pastillas is one of the most favorite dessert in the market. By the use of marketing
tools and strategies our product will be profitable and recognize in the market. As a
market player we want our product to be competitive enough to the existing products
related with i. We decided to start our business pastillas and wanted to make it unique
from transforming
Ube Pastillas Buko Pandan Pastillas

Cost of production 175 175

per unit

Mark-up 20% 20%

Selling Price 5 pesos 5 pesos

d. Promotion
For the promotion,we allotted money for posters but we will just make it small and
simple since we are just starting and our product is not that classy.Besides we can also
endorse it through social networking sites like Facebook, TikTok and Instagram.In this
case,we can make savings to be used for future store.
e. People
Many people love pastillas because it is very handy; you can eat and buy it in
souvenir shops.
f. Packaging
For the packaging use plastic and then tie the plastic tip after will be affixed with a
sticker logo.
g. Positioning
Pastillas with love is different from other pastillas made up of skimmed milk,buko
pandan,ube condensed milk and sugar.

Chapter V
The Financial Forecasts and Expected Returns, Risks, and Contingencies

A. Financial Forecasts and Return on Investment

1. Income Statement (Use the proper format)

2. Schedules (Tables – Sales , Cost , Expenses)

B. Risks and Contingencies

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1. Present Risks (Encountered during the implementation) and applied
solutions.
2. Future Risks (Possible risks to be encountered) and planned solutions.