Atulayan Sur, Tuguegarao City, Cagayan

(0936) 376 5484/ (0956) 047 8762

Puzza@gmail.com
www.facebook.com/Puzza

BUSINESS PLAN
REQUIREMENT IN ENTREPRENEURSHIP
____________________________________________________________________
Submitted by:

ACOSTA, JAMI CARL S.

AGPAOA, DANIEL G.
APATTAD, JESSA MAE S.
BATANG, ERICKSON B.
CONAG, LOVE JOY R.
JAVIER, PATRICIA A.
POLONAN, APPLE RICA S.
TUMANGUIL, RICA T.
ULEP, JOHN RAY E.

Submitted to:
Ms. RAQUEL S. RODRIGUEZ
Subject Teacher

First Semester S.Y. 2019-2020

 Puzza
Annafunan East, Tuguegarao City, Cagayan
(0936) 376 5484/ (0956) 047 8762
Puzza@gmail.com
www.facebook.com/Puzza

I. EXECUTIVE SUMMARY

PUZZA is the proud name of our business which “pu-” came from puto and
“-zza” means Pizza. We call it Puzza because in pizza instead of crust we replace it in
puto and carry the toppings. Our product is unique and one of a kind which sells
puto pizza that surely be liked by our target customers. It is a home-based business
that located at Tumanguil St. Annafunan East Tuguegarao City, Cagayan that will
directly sell delicious and satisfying taste puto pizza. Our product is available at 7 am
to 5 pm,Mondays to Saturdays only.Our target customers are students in our school
which is the International School of Asia and the Pacific and online customers.

The primary goal of the business is to seek and establish itself as available
and dependable supplier of high quality and innovative processed Puto Pizza in a
school and in social media.

It seeks to accomplish this through the following specific objectives:

1. To present a very satisfying food to the customer.

2. To provide the best service to our customer.

3. To recognize our newly version of puto pizza.

The vision of the business is to have a finest preferred puto pizza in the
region with a high quality and exquisite products and our team committed to serve
in a good way. Our business is known for innovative and lifelong pursuit of growth
to ensure customer loyalty and financial strength.

The mission of the business is to develop the finest puto pizza to satisfy the
expectations of our customers, that’s why we carefully selected our resources.
Provides the best service to our costumer is our satisfaction and therefore we strive
to serve them the best product that we have.

The purpose of the business is to gain profit and serve our unique product
that will gain more customers.
 Puzza
Annafunan East, Tuguegarao City, Cagayan
(0936) 376 5484/ (0956) 047 8762
Puzza@gmail.com
www.facebook.com/Puzza

II. DESCRIPTION OF THE BUSINESS

The Puzza is a unique and one of a kind which sells puto pizza that surely be
liked by customers. It is also a home-based located at Tumanguil St. Annafunan East
Tuguegarao City, Cagayan that will directly sell delicious, amazing and satisfying
taste of puto with pizza on top.
A. BUSINESS PROFILE

Name of Business : Puzza

Business Address : Atulayan Sur, Tuguegarao City, Cagayan

Type of Business Organization : General Partnership

Nature of Business : Manufacturing

Contact Number : 09363765484/ 09560478762

Email Address : puzza@gmail.com

Facebook : www.facebook.com/Puzza

Value Proposition : “Puto mo galing sa Puso ko”

Unique Selling Price : “Puto mo ay galing sa puso ko na gawa

para lamang sayo.”

B. OVERVIEW OF PRODUCTS AND SERVICES

The Puzza will carry a variety of quality products that will enable as to provide
full service delivery. Our underlying philosophy in selecting products is to choose
lines that will bring consistent quality, competitive prices, and product satisfaction of
our customers. We have personally researched and sampled each of the following
products that we offer to ensure the quality we guarantee:

 Our product is affordable, but it can give nutrients needed in your body.
 It contains ham, cheese and hotdog.

An important component of our business is not just our product, but also our
service. Fast and efficient is our service that we offer to our customers because we
value their time and trust.
 Puzza
Annafunan East, Tuguegarao City, Cagayan
(0936) 376 5484/ (0956) 047 8762
Puzza@gmail.com
www.facebook.com/Puzza
 Puzza
Annafunan East, Tuguegarao City, Cagayan
(0936) 376 5484/ (0956) 047 8762
Puzza@gmail.com
www.facebook.com/Puzza

PLACE

Puzza is located at Tumanguil St. Annafunan East, Tuguegarao City. The

proponents personally sold the products at different barangays here in Tuguegarao.
We will entertain orders from customers through social media and delivered it to
them before 15 to 30 minutes and it depends on their location. In this way the
business is capable of a wider area this enable to generate greater sales.

If we will deliver our product within Tuguegarao, the shipping fee will be free
but if it is outside Tuguegarao, we will give a shipping fee and the shipping fee will
depend on the quantity of the product they will buy and on how far are they.

PRICE

Our expenses is divided by the number of product produce. Plus the desired
profit. This results to the product prices that are acceptable to the target buyers.

Pricing

(Expenses/number of product) + Desired Profit

(1034/175)+ 2 = ₱8

PROMOTION

The proponents undertake some activities in promoting the business, Puzza.

Doing the personal selling is one way of promoting our products because we
personally interact with our customers giving them more information about our
products and also our way to get the feedbacks from our products. In that way, we
can make some improvements in their feedback.

The costumer can contact us through this numbers 09363765484/

09264630939 or in our email address and our facebook page; Puzza.

PEOPLE

The proponents of the business are nine members of the group that can be
considered as student entrepreneurs. Each of us has something to contribute and
can be divided based on our capabilities, skills and interest. The proponents believe
 Puzza
Annafunan East, Tuguegarao City, Cagayan
(0936) 376 5484/ (0956) 047 8762
Puzza@gmail.com
www.facebook.com/Puzza

that dividing and giving the work to us can make the business more successful
because each of us has passion in what we do.

PACKAGING

We have different kinds of packaging. First, we have a 5pcs. in a plastic called

“malabo”.Then, 10 pcs. in a styro. And lastly if they buy at least 50 pcs. we will be
putting it in a bilao.

PROCESSING

It is a home-based business that located at Tumanguil St. Annafunan East

Tuguegarao City, Cagayan that will directly sell delicious and satisfying taste puto
pizza and was available and operated at 7 am to 5 pm, Mondays to Saturdays only.

IV. MARKET ANALYSIS

Direct selling to customers will emphasize our ability of selling also the quality
of our product. Customers will directly know all their questions toward our product.
Sales to local customers depend on how we present our product and our
promotional efforts in cooperation of our customers.
 Puzza
Annafunan East, Tuguegarao City, Cagayan
(0936) 376 5484/ (0956) 047 8762
Puzza@gmail.com
www.facebook.com/Puzza

STRENGTHS WEAKNESS
• Our own way to present our product to • Our product doesn’t have so much
our customers nutrients
• We are committed to provide only the • Our raw materials doesn’t have a stable
high quality products and services. price
• Delicious and satisfying taste of our
product

OPPORTUNITIES THREAT
• Our business are the only one who sell • Our product is new in the market
Puzza • Some other venture might know how to
• This will help us to continue the growth make Puzza and they will be able to sell it
and expand our business
• It will have its own name that will gain
customers

STRENGTHS

Puzza is a new in the market yet it has absolute competitive edges to be in

demand in the market. First, we have our own way to present our product to our
customers. Then, we are committed to provide only the high quality products and
services. And lastly, we have a delicious and satisfying taste of our product.

WEAKNESS

Considering our resources which doesn’t contain much nutrients, therefore

our product doesn’t have also.in addition, the price of our resources are changing.

OPPORTUNITIES
 Puzza
Annafunan East, Tuguegarao City, Cagayan
(0936) 376 5484/ (0956) 047 8762
Puzza@gmail.com
www.facebook.com/Puzza

Leading the market to grow and expand because of the opportunity of the
business which one to have its own name and gain more customers. Our business
are the only one who sell Puzza.

THREAT

The greatest threat of the business are the other businesses around the area
that is currently in demand. It could pose significant threat to market share.

V. STRATEGY AND IMPLEMENTATION

Puzza will directly sell to customers. We will be the one to deliver the puzza
on any place you are to just around the Tuguegarao only. Also, puzza’s staff are
friendly enough and entertaining that will provide customers with outstanding
services.

We as the owner are going to have detailed information and data that we are
able to utilize to structure our business to attract the numbers of customers we
want. To continue our business to grow, we must continue to sell puzza to the
available market which is why we will go out to empower sales and marketing team
to deliver our corporate sale goals. In summary puzza will adopt the following sales
and marketing approach to sell our wide range of puto with pizza toppings.

o Leverage on the internet to promote our product, puzza.

o Engage in direct marketing and sales
 Free Tasting
 Product Launching
o Encourage the use of word of mouth marketing ( referrals)

• Differentiation
 Puzza
Annafunan East, Tuguegarao City, Cagayan
(0936) 376 5484/ (0956) 047 8762
Puzza@gmail.com
www.facebook.com/Puzza

Instead of gaining customers by offering them the lowest price, we will attract them
with value adding features. In our product, we will choose the best quality
ingredients for our puto pizza and we will assure that we have the tastiest puto pizza
in town.

Target Market

30%

50%

10%

10%

Students Utilities and Staffs

Teachers People outside the school

DAY ACTION PLAN

1  Planning of the business

2  Conducting a marketing research

3  Brainstorming of ideas for business plan

4  Making and writing a business plan

5  Advertising the business through social media

 Puzza
Annafunan East, Tuguegarao City, Cagayan
(0936) 376 5484/ (0956) 047 8762
Puzza@gmail.com
www.facebook.com/Puzza

6  Creating FB account and web pages

7  Budgeting on how much money will be needed for the business

8  Seek for stores that has a cheaper prices for the materials that will be
needed in the business
9  Purchase materials needed in the product

10  Making the product

11  Testing if the product will click to the business market

12  Pre-selling the product

13  Presenting our output

14  Selling the product

15  Ask for recommendations of customers

JOB DESCRIPTION
MANAGER

 She supervises the operation of the business.

 Drives the implementation of policies and program of the business.
 Leads the planning of future actions.
 Monitors any progress achieved by the business.

CASHIERS

 They receives the payments by cash upon order of the customer.

 Reports daily sales of the business.

FINANCE OFFICER
 Puzza
Annafunan East, Tuguegarao City, Cagayan
(0936) 376 5484/ (0956) 047 8762
Puzza@gmail.com
www.facebook.com/Puzza

 He is responsible for preparing and monitoring the financial aspects of the

business which includes the financial planning and reporting cash
disbursement and monitoring cash flows.

BOOKKEEPER

 Keep records of the financial transactions of the business.

 Verifies and allocate details of business transactions such as sales slip invoice
and receipts.
 Compiles reports to show statistical information such as cash, receipts and
expenditure. Accounts payable and accounts receivable, profits and losses and
other documents pertinent to operations of the business.

TREASURER

 Keeps and secures the money may be lumped with the cashier.

SALES AND MARKETING HEAD

 Shapes the image of the organization, how people associate the organizations
products or services and indeed give people the confidence about their
products or services.
 It plays an important role in establishing relationships between customers and
the organizations offering to the market. It gives us the confidence to want to
try a new product in the market as opposed to situations where the products
enter the market without publicity.
 Discover new markets.
 Keep a check on the inventory, sales goods, increase sales and the
profitability of the store.
 Promotes the company’s product or services.
 To establish and maintain strong relationship between company and
costumers.
 Keep the store up to standard by keeping it clean and report to the manager
of the store appropriately.
To interface with customers and prospects in order to support a systematic
identification of their needs.

OPERATION HEAD

 Leads the production of products.

 Monitoring and improving daily functions.
 Puzza
Annafunan East, Tuguegarao City, Cagayan
(0936) 376 5484/ (0956) 047 8762
Puzza@gmail.com
www.facebook.com/Puzza

 Building processes based on our business goals.

 It manages both raw materials and personnel.

Policies:

1. Each member is given a week to remit the money to the Cashier.

2. Members who participated on the operation are based on the availability of
their time.
3. Define the limits within which decisions must be made.

Policies on deposits and withdrawals:

1. In every transaction treasurer must inform all the members.

2. The treasurer should sign the record book as a proof that he/she received a
certain amount to the cashier every time he/she receives money to be
deposited.

VII. FINANCIAL PLAN

Puzza Business
Statement of Cash Flows
For the Month Ended of October 2019

Sources of Funds

Acosta, Investment ₱200.00

Agpaoa, Investment ₱250.00
Total Cash In ₱450.00
Uses of Funds
Inventories ₱ .00
 Puzza
Annafunan East, Tuguegarao City, Cagayan
(0936) 376 5484/ (0956) 047 8762
Puzza@gmail.com
www.facebook.com/Puzza

Total Cash Out ₱.00

Net Cash ₱.00
Puzza Business
Income Statement
For the Month Ended of October 2019

Sales ₱.00

Less:

Cost of Sales/Cost of Goods Sold .00

Net Income ₱ .00

Puzza Business
Balance Sheet
For the Month Ended of October 2019

Assets Liabilities & Owner’s Equity

Cash ₱.00 Liability ₱0
Inventory .00 Owners Equity
Puzza, Capital .00
Total Liability
Total Assets ₱.00 & Owner’s Equity ₱ .00
VIII. DOCUMENTATION
 Puzza
Annafunan East, Tuguegarao City, Cagayan
(0936) 376 5484/ (0956) 047 8762
Puzza@gmail.com
www.facebook.com/Puzza