BETAMIS

BUSINESS PLAN

Prepared by:

Fatima Areej L. Sario

Fatima Qabsha Jumdail

Shaypa Yusoph

Nayyar Ibrahim

Nurjati Saribon

Hushmi Gunong

Nurfaida Jumdana

Lea Adonis

Clyde Francis Orcullo

Mark Duropan

Karl Patino

11 STEM Beta

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 TABLE OF CONTENTS

Chapter I..........................................................................................................................................................................3

THE OVERVIEW...........................................................................................................................................................3

Chapter II.........................................................................................................................................................................4

THE BUSINESS MISSION STATEMENT........................................................................................................................4

Chapter III........................................................................................................................................................................5

THE MARKET...............................................................................................................................................................5

Chapter IV.......................................................................................................................................................................8

MARKET STRATEGY....................................................................................................................................................8

Chapter V......................................................................................................................................................................11

OPERATIONS PLAN...................................................................................................................................................11

Chapter VI.....................................................................................................................................................................12

Investment Funds --- Sources and Uses...................................................................................................................12

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 CHAPTER I

THE OVERVIEW

It is stated in the Meriam Webster dessert is a “usually sweet course or dish (as of pastry
or ice cream) usually served at the end of a meal”. Studies have shown that consuming any type
of dessert “Eating sweet food improves mood because it can alleviate a dysphoric mood as it
provides more energy and can lead to an increase in the levels of serotonin in the brain, which
can therefore reduce depression. Evidence that supports this is seen with Gibson, who found that
people increased the fat and carbohydrate content of their meals when stressed or depression.
This supports the idea that people eat sweet food to improve their mood as it shows that in order
to feel less stressed and depressed, to feel better with the increase in serotonin, which is a
calming and mood elevating neurotransmitter.” (Alex B., N.D)

Desserts are something that people would keep on looking and keep on coming back for
that sweet taste satisfaction. That is why me and my groupmates came up with an idea to make
desserts as our main product for our planned business. The vision that we have in our mind is to
bring warmth and comfort through our products, we hoped that through this we could help boost
someone’s mood by consuming our product.

The BETAmis will be moderately priced at a student budget price offering specially
made desserts by grade 11 students from STEM BETA. Coffee Jelly, Munchkins, Doughnuts,
Filipino Style Shanghai, Nachos and Graham float are all on our proposed menu. With the
aforementioned desserts, we will not limit our capabilities to only make desserts for the whole
time that we will be selling our products, we have also thought of selling sliced apple mangoes
with a sauce that is made from bagoong, because we have observed that there are a number of
students who are fond of eating sliced apple mangoes dipped with this specially made bagoong
sauce that is mixed with soy sauce, sugar and chilies.

They say that “a way to a man’s heart is through his stomach” with this motto we want to
fill our consumer’s stomach with something sweet and this is not just for the sole reason to gain
profit but to also help our customers to elevate their mood.

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 CHAPTER II

THE BUSINESS MISSION STATEMENT

Our mission is to provide exceptional value to our customers by delivering high quality
products and services while being socially and environmentally responsible. We are committed
to fostering a culture of innovation, collaboration and continuous improvement and to build a
sustainable and profitable business that creates meaningful impact in where we operate.

Customers will find our business to be conveniently as we will do a room to room to sell
and promote our product, it will be an excellent strategy for the customers to be aware of our
business.

DESCRIPTION

Legal Name: BETAmis

Type: Service

Product/ Service: Dessert Shop

Form: Partnership

Status: Start-up Small Business

Promoters, Shareholders, and Board:

 Fatima Areej Sario

 Shaypa Yusoph
 Nayyar Ibrahim
 Nurfaida Jumdana
 Rayhana Jaliul
 Fatima Qabsha Jumdail
 Nurjati Saribon
 Lea Adonis
 Hushmi Gunong
 Clyde Francis Orcullo
 Mark Duropan
 Karl Patino

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 CHAPTER III

THE MARKET

MARKET OVERVIEW

Although there are two (2) other business in Basilan National Highschool that offers food
and drinks, the school area is big enough for the students to comfortably support business
offering good quality food and drinks. A good way to reach our desired customers is through our
good quality products.

KEY MARKET TRENDS

Short term business aims to commit to a short-term bond with its customers. The
marketers aim to cope up with the customers’ wants and needs in terms of products that are
consumable. The group has found an opportunity to make good business through trying to
convince students to buy our product, the opportunity pf the business is to attract customers and
definitely call students to patronize our product.

As the time goes on, the students will have a delicious food brought directly to their
perspective classrooms. It allows them to relax, and they won't have a hard time looking for
foods that they are craving for.

Long Term Aim of Business

The planned business wants to have a connection with its customers by continuously
improving the product’s ingredients to meet the consumer’s satisfaction and demands based on
the feed backs received.

OUR VISION

Our vision is to create good relationship and memories with our customers. It is also our
vision to create good quality product to consume.

OUR MISSION

We the entrepreneurs, wants to maintain the good quality food and drinks that we want to
serve to our customers. We want to earn the trust of our customers. We want to produce quality
products to satisfy the needs and wants of our customers.

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 GOALS AND OBJECTIVES OF THE BUSINESS

Our goals at Betamis, we aspire for quality, service and excellence in all we do.

Product

 We aim to serve the best quality food to our customers.

 Objective: To create a good quality product to cater the customers wants.
 Goals: Try at least 2 different foods within the week and listen to the customer’s
feedback to determine which product should be done.

Service

 We strive to treat our customers right and respectful, we intend to offer our customers
quality service that is efficient and friendly.
 Objective: To have a convenient ordering process for our products.
 Goal: Make use of social media apps to communicate with the customers.

Work atmosphere

 We aim to create a positive, respectful workplace and to empower our group to be

themselves and to achieve their fullest potential. Ensure a friendly, comfortable and
relaxing atmosphere. And lastly our main goal is to maintain a high standard food quality
and service.

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 COMPETITION

Our direct competitors consist of the following:

BetaDise

Is a company or group that sells tasty sweets like munchkins and cookies, their
homemade cookies are sure to satisfy your cravings, they also sell the lovely munchkins for such
an affordably amazing price. They also offer previously worn veils for a lower price. BetaDise is
an amazing company who can satisfy your needs or cravings whether it is their delicious cookies
or their wonderfully preserved veils.

JellyBee

Is a lovely company who sells their sweet, delicious coffee jelly that will help you be
hydrated during this summer heat. Their coffee jelly is sweetened by the milk they put in it but
you can still smell and taste the aroma of coffee, it is refreshing and perfect for the summer heat.
The Jellybee company is perfect for coffee lovers who are looking for an amazingly affordable
price.

Beads and Knots of Bonds

The company offers homemade and spicy meegoreng which is sold for a very affordable
price. The meegoreng they sell is what you can say quality, it is very worth it for its price, it's
taste can surely satisfy your taste buds and your stomach. For its price you already have a
meegoreng with chicken and a side of egg. Their meegoreng will surely meet your standards.

COMPETITIVE ANALYSIS

To be successful in the market, Betamis will do thorough competition analysis.

Local Businesses, Public Markets and Supermarkets are the few of the markets's rivals.
These rivals provide a variety of pre-made chili bagoong sauce or plain bagoong and also
a maggoes/goods to suit various consumers. Analyzing the strengths, weaknesses,
opportunities, and threats of the competitors is essential for gaining competitive edge.
Analyze the marketing and sales channels your competitors use, their advertising tactics,
and pricing strategies. Evaluate any potential threats and opportunities your competitors
pose, such as new product launches, mergers and acquisitions, changes in regulations, or
new market trends. Overall, Betamis in this highly competitive market, differentiation
will be key, unique marketing strategies or methods. Betamis will stand out in the
consumers taste and will expand its market.

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 CHAPTER IV

MARKET STRATEGY

MARKET PLAN

Our Group will be targeting Customers in our school, because we observe that a lot of
Students, teachers and Staff in our school are loves dessert foods, so we decided to start a small
business to Gain some experience and to provide our products to them.

MARKET POSITIONING

Our products in the market are a dessert that offers a refreshing and sweet taste to the
buds. As we take advantage of the hot weather, we’ll use this opportunity to sell our products to
our targeted customers and it is also seasonal for mangoes that is why we will take advantage of
this opportunity to sell.

PRICING STRATEGY

In this area, we will have an affordable and student-friendly price for our products in
order for our target customer to afford our refreshing. We would like to have a ₱3.00- ₱5.00
profit every serving for us to get back our capital without sacrificing the output of our product.

ADVERTISING PROMOTION

We have discussed that we’re going to utilize social media platforms to promotes our
products so our dear customers can easily discover our products also, we're going to roam around
the campus to promote and sell our products.

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 BUSINESS LOADING FORECAST

DAY 1 DAY 2 DAY 3 DAY 4 DAY 5 DAY 6 DAY 7 MONTHLY

%
Loading
Mango 100% 100% 100% 100% 100% 100% 100%
Apple
w/
Sauce

FINANCIAL PROJECTION

It will serve as our financial projection base on how the business will grow in week to
come, in this section you will see how the income statement, cash flow statement and balance
sheet of the business.

 Income Statement: how much the business will generate by projecting the income and
expenses cost of goods and the capital for the first week of the business
 Cash Flow Statement: checking the amount register of how much money will flow into
the business and graph it to show the flow and the profit of the business
 Balance Sheet: show the business overall finances including equity, assets, and liabilities,
this will serve the balance sheet of the business. We’re expecting to gain at least gain at
least 40 percent to 50 percent gap of net profit on our first year of operation.

FINANCIAL REQUIREMENTS

The fundings will need at least 1,000 pesos coming from our respective partners, this
includes the advertising and promotion of the product and all the expenses.

Week 1 Week 2 Week 3 Week 4

Sales 2, 470 3, 000 3, 300 3, 500
Export - - - -
Net Profit 1,370 1, 200 1, 500 1, 700
Investment 1,100 1,100 1,100 1,100
Employment - - - -

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 Risk

There are three (3) basic reasons why micro business fail, these are:

•Lack of management skills, some of the partners are too shy to sell the product or
something they didn't cooperating with the groups

• Under capitalization, many micro businesses fail because of short income/capital for the
product or goods to sell

• Poor experiences, some of the micro business partners are not familiar to the product
that they selling so instead to grow they failing to sell the products.

S.W.O.T. Analysis

The following S.W.O.T analysis capture the strength and weakness of the business and
describe the opportunities and threats of BETAMIS with in the Basilan National High School

Strengths Weaknesses
 Financial access  Limited production
 Ease of product  Price of the raw materials
 Presence of the partners  Location
 Good quality

Opportunities Threats
 Large number of possible customers  Shortage of raw materials
 Can buy a large amount of our  Existing competitors
product.  Price of the raw materials

REWARDS AND OPPURTUNITIES

This presents great opportunities for our business to thrive with a good leader and
responsible group members alongside with other competitors.

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 CHAPTER V

OPERATIONS PLAN

MANAGEMENT

With the number of experiences, they have in cooking every day in their home, they
gained a wealth of knowledge managing a successful mini business in our campus.

PERSONEL PLAN

The core vendor is the cook. Other vendor will be assigned in selling the product inside
the school’s premises. The plan below is based on the sales plan forecasted in the previous
section.

Position Monthly Rate Start May 24 June 24 Headcount

Manager 100.00 - - - 1
Kitchen Staff 100.00 - - - 4
Sales & 100.00 - - - 7
Marketing
Staff
Total - - - - 11

LOCATION AND FACILITIES

The business will be located along the Eastside, Basilan National High school, room 6. In front
of the old science building.

IMPLEMENTATION SCHEDULE

We plan to have the opening in the fourth week of May. We will be open for business every
week at a lower level.

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 CHAPTER VI

Investment Funds --- Sources and Uses

Sources of Funds

Contribution ₱1, 100.00

Total of Funds ₱1, 100.00

Uses of Funds

Day 1 Ingredients

₱516.00

Transportation ₱40.00

Total Uses of Funds

₱556.00

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 Table 1

Daily Revenue

BETAmisBusiness

Date: May 22, 2023

Capital: ₱556

Product Price Mark up Selling price Projected Projected

Volume Revenue
(A) 50% (C)
(D) (E)
(B)
Average No. Daily
of Items Sold
(Daily)

(A) (B) = (C) = (D) (E) =

( A ×.50) ( A+ B) ¿)

Mango Apple ₱10.00 ₱5.00 ₱15.00 38 ₱570.00

w/ Sauce

Table 2

Daily Revenue

BETAmis’ Business

Date: May 23, 2023

Capital: ₱473

Product Price Mark up Selling price Projected Projected

Volume Revenue
(A) 50% (C)
(D) (E)
(B)
Average No. Daily
of Items Sold
(Daily)

Mango Apple ₱10.00 ₱5.00 ₱15.00 57 ₱855.00

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 w/ Sauce

Table 3

Daily Revenue

BETAmis’ Business

Date: May 24, 2023

Capital: ₱449

Product Price Mark up Selling price Projected Projected

Volume Revenue
(A) 50% (C)
(D) (E)
(B)
Average No. Daily
of Items Sold
(Daily)

Mango ₱10.00 ₱5.00 ₱15.00 68 ₱1,020.00

Apple w/
Sauce

Table 4

Daily Revenue

BETAmis’ Business

Date: May 30, 2023

Capital: ₱312

Product Price Mark up Selling price Projected Projected

Volume Revenue
(A) 50% (C)
(D) (E)
(B)
Average No. Daily
of Items Sold
(Daily)

Mango Apple ₱10.00 ₱5.00 ₱15.00 39 ₱585.00

w/ Sauce

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 Table 5

Daily Revenue

BETAmis’ Business

Date: May 31, 2023

Capital: ₱473

Product Price Mark up Selling price Projected Projected

Volume Revenue
(A) 50% (C)
(D) (E)
(B)
Average No. Daily
of Items Sold
(Daily)

Mango Apple ₱10.00 ₱5.00 ₱15.00 30 ₱675.00

w/ Sauce

Table 6

Daily Revenue

BETAmis’ Business

Date: June 02, 2023

Capital: ₱370

Product Price Mark up Selling price Projected Projected

Volume Revenue
(A) 50% (C)
(D) (E)
(B)
Average No. Daily
of Items Sold
(Daily)

Mango Apple ₱10.00 ₱5.00 ₱15.00 45 ₱675.00

w/ Sauce

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 Table 7

Daily Revenue

BETAmis’ Business

Date: June 08, 2023

Capital: ₱473

Product Price Mark up Selling price Projected Projected

Volume Revenue
(A) 50% (C)
(D) (E)
(B)
Average No. Daily
of Items Sold
(Daily)

Mango Apple ₱10.00 ₱5.00 ₱15.00 65 ₱900.00

w/ Sauce

Table 8

Projected Monthly and Yearly Revenue

BETAmis’ Business

Based on Day 1 Revenue:

Product Selling Protected Projected Projected Projected

Price Volume Revenue Volume Revenue
(Monthly)

Average No. of Average No. of (Yearly)

Item Sold Items Sold
(Yearly)
(Monthly)

(C) = (F) = (G) = (H) = (I) = ¿)

( A+ B) ( D ×30 days) (C × F) ¿

Mango ₱15.00 1,140 ₱17,100.00 13,870 ₱208, 050.00

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 Apple w/
Sauce

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