PASTILANAN

Chicken Pastil is what you need!

A business plan by:

Jahezah O. Compas

November 6, 2020

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 Table of Contents

I. FrontPage ………………………………………………………………………… 1
II. Table of Contents ……………………………………………………………….. 2
III. Executive Summary ……………………………………………………………. 3
IV. Mission …………………………………………………………………………. 4
V. Company Overview …………………………………………………………….. 5
VI. Business ………………………………………………………………………... 6
VII. Product ………………………………………………………………………... 7-10
VIII. The Market …………………………………………………………………… 11-13
IX. Competition ……………………………………………………………………. 14
X. The SWOT Analysis ……………………………………………………………...15
XI. Management Team ……………………………………………………………. 16-18
XII. Financial Plan…….……………………………………………………………. 19-22
Financial Assumption
Financial Statement
Conclusion
XIII. Daily Journal…….……………………………………………………………. 23-28

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 III. Executive Summary

Pastilanan is a start-up business built by Jahezah O. Compas. Jahezah O. She is a student from
Davao Central College and she has experience in the business. Pastilanan is located at Purok 18
Lao Street Toril, Davao City beside the Save O-Matic Grocery Store. It was established to
distribute Muslim food which is Chicken pastil, it’s mostly consumed by Filipinos. We want to
distribute this kind of product because most Filipino especially the millennials usually eat this
kind of food and the price is reasonable So this comes to our mind to sell this kind of traditional
food to achieved one of the goals of this organization, it is to reminisce and acknowledge the
value of our own culture. Our company expects to capture the curiosity and the interest of
Filipino food at a low cost to the customers.

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 IV. Mission

Pastlanan has 2 main goals. First, we aim to satisfy our beloved customers with Traditional Food.
Second, we want to provide good quality Filipino foods at a low cost to our customers. We
ensure to provide friendly, fair, and creative work environment, which respects diverse new ideas
and hard work to inspire moments of optimism and happiness. We also offer a wide variety of
convenient, delicious, and affordable Filipino preferences that can help everyone buy our
products many times.

Pastilanan Company strive…

 To admire the Traditional Food Culture.

 To sustain s satisfaction and bring beyond common snacking to customer’s daily lives.
 To gain profit.
 To drive sustainable growth through the power of our employees by better serving the
needs of our consumers.
 To exceed beyond our expectations.

Pastilanan value the time, skills, and expert options of our staff. We are determined in providing
fair living wages, reasonable, and clear duties, and a sphere of rights and responsibilities for each
employee. We do expect them to share their suggestions for improving any aspect of our
company. We aim to provide jobs that not only provide sustenance for our employee's families
but also allowing them a space to make difference in the world around them. Furthermore, our
company’s mission is to drive sustainable growth that enhances the value of our shareholders,
associates, distributors, customers, and the community As the owner of this company I
committed to bestow my very best in shaping this company. Our company one goal. Making the
food you love.

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 V. Company Overview

Pastilanan was incorporated on November 6, 2020, by Jahezah O. Compas, and partnership with
Sarah Compas, and Marjan Compas. The company was established to provide a famous Muslim
meal which is Chicken Pastil, which is usually eaten by Filipinos. Usually, the millennials eat
this kind of product and at the very cheapest price. This company decided to distribute Muslim
food to acknowledge and remember one of our cultures. The legal name of this company is
Pastilanan. The company was located in Purok 18 Lao Street Toril, Davao City beside Save-O-
Matic. Pastilanan is the answer to expanding demand for Filipino, which only affordable for
most people, with fun packaging and value pricing.

Our mission is...

 To admire and remember the Filipino culture.

 To sustain satisfaction and bring beyond common snacking to customer’s daily lives.
 To gain profit.
 To drive sustainable growth through the power of our employees by serving the needs of
our consumers.
 To exceed beyond our expectations.

This commitment to service and the spirit of caring for those in need is just part of our culture,
and one of the defining factors of our organization. Pastilanan will persuade millennials to bring
their families and friends and try our product. We guarantee to our beloved customers that when
they buy our products, it’s worth the price. Our company will continue to give the best we can
and provide your needs and wants.

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 VI. Business

Pastilanan is a distributor of Muslim famous food which is Chicken to provide a lingering taste
of local food among the intent individuals at such an affordable price. Filipinos' love for food
that is unparalleled. Despite three large meals comprising their day- all of which typically
include at least a cup of rice, they still enjoy extra meals in between. This is where Pastilanan
comes in. Filipinos like having access to a quick bite anywhere, anytime. So great meals have
developed. Although our product is what we can usually found in the streets of local neighbors,
our business attracts individuals by providing a good quality product with a savory taste.

Our main product is chicken pastil, It is a Filipino packed rice dish made with steamed rice
wrapped in banana leaves with dry shredded chicken, It originates from the Maguindanao people
and is a popular, cheap breakfast meal in Mindanao, especially among Muslim Filipinos. In the
Philippines, chicken pastil was found to be very promising as a livelihood for Muslim people.
The chicken on its top is cooked with Palapa, the purpose of palapa is to add spices to its flavor.

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 VII. Product

Our product is manufactured at home where ingredients are readily available. Although some of
the ingredients need to be purchased from a nearby grocery store, our company ensures it is
made from high-quality ingredients with a receptive observation of sanitation through the
homemade process to provide a decent, healthy, and delicious product. Since our product is easy
to make, there is no need to buy expensive machinery and kitchen appliances to prepare the
products. Though, it implied dedication and hard work to produce and market products that
everyone will acknowledge. The following procedures below are the requirement and step by
step recipe of our products to entail Pastilanan meal.

CHICKEN PASTIL
Ingredients:

1/2 kg of chicken
1/4 cup of dark soy sauce (silver swan)
3 cloves of garlic
1 medium onion
3 strings of green onion
1 plastic of minced palapa
a pinch of ground black pepper
1 tbsp of cooking oil
20 pcs of banana leaves (semi-rectangular cut)
10 cups of cooked white rice

Cooking Procedure:
Step 1: Boil the chicken in a pot until tender

Step 2: Remove it from the pot and let it cool.

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Step 3: Shred the cooked chicken into small strips.

Step 4: Slice the onions, garlic, and the special ingredient Paproductthe garlic, ginger, palapa,

and onion until fragrant.

Step 6: Add the shredded chicken and simmer it for 2 minutes. Add the soy sauce, mix it well
and simmer it again for 15 minutes.

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Mix. Wait until it will look like this.

Step 7: Heat the banana leaves indirectly over your stove to avoid brittleness.

Step 8: Cook your rice in a pot or rice cooker and set aside.

Packaging

Step 9: Place the banana leaf on a clean kitchen table. Brush a little oil on the leaf. Put half a cup
of rice on the leaf and add 1 tbsp of the chicken filling. Wrap neatly and serve.

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 VIII. The Market

The importance of creating a marketing strategy is to market a vision of how we will be able to
achieve our goals and provide our food production with effective strategies. We expect to
penetrate the segment markets and achieve through mail-order and the Internet. This business
strategy is also an outline to assist us with our budget so that our financial margin is not
overlooked by us. We can accomplish it by going through hard work, being compassionate with
people around us, and accepting or facing all challenges, including a few circumstances. Each
situation could benefit your company because there is a lesson you will learn about it as well as
something you should know to identify the marketing purpose for you. Our ideal customer is
between 5 and 25 years of age, who especially enjoy eating while they talk with their friends. In
this example of the marketing campaign, our approach focuses on creating an initial collection of
Filipino food culture. If we sell products, we will be able to socialize with customers either by
conversation or by dealing and negotiating with them to build ties with the consumer. I'm just
going to say nice stuff for them to believe that not only is the food delicious, but also how the
seller handles them so that they enjoy our company's services.

Product positioning

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We will position our product as a good price value, which is a position that the competition is not
currently addressing. One demographic group, particularly the elderly, has a specific need for
this product to educate, and we tailor our positioning accordingly. Since our business has not
increased too much interest in pricing our goods, good value pricing provides the right quality
combination and good service at a reasonable price.

Pricing

Chicken Pastil’s Price list:

 PHP 15.00 each
 PHP 150.00 per package (10 pcs)

(Additional PHP 20.00 for the delivery fee)

Attaching value features and services to differentiate the company’s support for higher prices.
Value price is consistent with the view that the optimal selling price reflects the perceived value
of a product or service to resources, not just the cost of producing or providing a product or
service to the company. The value of a product or service is derived from customer needs
preferences, expectations, and financial resources, as well as from the offerings of competitors.
Managers can start setting prices during the production process as part of strategic pricing to
prevent the launch of goods or services that cannot maintain profitable prices on the market. This
pricing strategy enables companies to either change prices or scrap goods or services that cannot
be produced cost-effectively. Using systematic pricing policies and strategies, corporations may
make greater profits and raise or protect their market shares. Price setting is one of the key
challenges of marketing and finance managers, as the price of a product or service also plays a
major role in the performance of that product or service, not to mention in terms of profitability.

Place or Distribution Channel:

Involves a distributor that connects the producer to the costumers:

PRODUCER CONSUMER

As of now, we don’t have physical store yet but you can avail our product to our house if you
wish to pick up your orders. We are located in Purok 18 Lao Street Toril, Davao City, next to
Save O-Matic. Due to these circumstances that we are dealing with and continually growing
numbers of covid-19 cases here in the Davao Region, our company has introduced some
protocols to avoid social contact with customers. So, we agreed that we would sell the product

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through delivery and pick up only. We only enforce such procedures to ensure the safety of our
customers as well as our employees.

Advertising and promoting:

We will gladly present our company with our chicken pastil. This product represents the culture
of us being the blood of Filipino, we should proudly show our creations, we should always
ensure that we appreciate our own before we move on to other dimensions. If you bought it we
will make sure you're not going to regret it after you taste our product. Our products identify us
as Filipino because Filipino takes care of everything about what and who surrounds them,
Filipino takes care of each other's lives, just like our business, where costumers especially give
priority to their taste for health. Health is the most important treasure you can hold until the very
end, and when comes to the business, the production team is the one who has responsibilities
under likely circumstances. We will promote our chicken pastil through the use of social media,
promote them through web ads or social media advertising and, use flyers to draw more
customers.

The following are examples of what your ultimate business goal could be and the
marketing methods that you might use to achieve it:

 Better establish your brand.

 Increase in sales.
 Get existing customers to buy more.
 Launch a new product or service.
 Increase market share.
 Improving consumer satisfaction.
 Start of the advertising campaign.
 Increase market share.

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  Retain current profitable customers.
 Make the customer feel more respected.
 Provide exclusive deals to current customers.

We ensure that the company remains fresh and new marketing campaigns continue to provide a
structure for how to categorize metrics from tactical to If the organization has acquired an
appropriate understanding of the customer base and its competitive new marketing marketplace,
marketing managers can make their own key strategic decisions and develop a marketing plan to
optimize the company's sales and income. The selected strategy may aim at any of a variety of
specific objectives, including the optimization of short-term unit margins, revenue growth,
market share, long-term profitability, or other objectives. Price, promotion, product, and location
are the fourth steps for the market and are included in the market development strategies. A
strong marketing strategy came from the whole development team.

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 IX. Competition

One of our main rivals is those businesses that have the same goods and services but lower
prices, and also those stores that live and work in the vicinity of our business. But the difference
between us and the other companies is that Pastilan can offer and provide outstanding services to
our customers. We would then ensure that Filipino goods are of high quality and that they are
well served in clean and tidy packaging. Our items are local street food that everyone is fa,
familiar with, but we have this unique ingredient called "Palapa," which we have added to the
chicken pastil for its aromatic and delicious taste. Also, we will use social media channels to
advertise our goods. Our over, all goods and services are noteworthy, payable, and odd.

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 X. The SWOT analysis
STRENGTHS
 We stand out as a rare
alternative to fast food,
delivering consistently
high-quality items.
 An aggressive and tailored
marketing strategy with
specific targets and
tactics.
OPPORTUNITIES
 Our business sector is
expanding with many
prospects for growth in
the future.
 City government aims to
promote local enterprise.
 It could be slow for our
rivals to embrace new
technologies.
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WEAKNESSES
 Changes in customer's
taste.
 Obsolescence
 Limited Promotional.
 Limited financial capital
 An increasing amount of
competitors.
 Distribution problems.
THREATS
 Technology advances
will shift this market
beyond our capacity to
adapt.
 A slight shift in the
attention of a large
competitor could wipe
out any market position
that we have gained.
 XI. Team Management

NAME: JAHEZAH O. COMPAS

POSITION: CHIEF EXECUTIVE OFFICER / PRESIDENT
DUTIES AND RESPONSIBILITIES:
To lead, in conjunction with the group members, the development of the Pastilanan Company's
strategy.
1. Leading and overseeing the execution of the Company's long and short-term strategies through
its strategy.
2. To ensure that the Organization is properly coordinated and staffed as required to allow the
approved plan to be implemented.
3. To ensure that the expenditure of the Company is within the limits of the approved budget of
the Company;
4. To assess the key risks of the Business and to ensure that these risks are regulated and
managed;
5. Ensuring that appropriate internal controls and information management systems are in place;
6. To ensure that the Organization has the necessary systems to allow it to carry out its activities;
7. To ensure that the Corporation maintains high levels of corporate citizenship and social
responsibility wherever it operates;
8. Communicate efficiently with staff, helpers, and the public.

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NAME: SARAH O. COMPAS
POSITION: CHIEF FINANCIAL OFFICER

DUTIES AND RESPONSIBILITIES:

The Chief Financial Officer (CFO) is the Chief Financial Officer of a company with primary
responsibility for overseeing the company’s finances, including financial planning, financial risk
control, record keeping and financial reporting. In certain industries, the CFO is also responsible
for, data processing. Some CFOs have the title of Chief Financial Officer and Chief Operating
Officer.
RESPONSIBILITY AND DUTIES:
1. As Chief Financial Officer, my job is to monitor the role of cash flow in the company,
understand the sources and uses of cash, and preserve the integrity of funds, securities and other
important documents. CFO shall obtain, retain and disburse the money and securities of the
company.
2. Responsibilities of the CFO include the power to develop accounting policies and procedures
for credit and processing, purchase, payment of bills, and other financial obligations. Cash is
king, and cash management, or cash flow, is the most important job a new CFO has in any
business.
3. the CFO must consider all the obligations of the company. A corporation has several legal
arrangements, contractual and tax commitments, secret liabilities in the form of contingencies,
leases or insurance summaries, and loan covenant and/or board of directors’ expectations.

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NAME: MARJAN O. COMPAS
POSITION: MARKETING MANAGER

The marketing manager is someone who oversees the marketing resources of an organization or
a product. It may be responsible for a range of goods and services or may be responsible for a
single product or service. The manager needs to be of a friendly social and spontaneous sort. In
line with these qualities, it needs to be highly oriented, detailed, and very careful to meet budget
constraints and deadlines.
1.Determining budgets and targets.
2.Often charged with developing pricing strategies for products and services.
3.Managing all marketing activities for the company and within the marketing department.
4.Developing a marketing strategy for the company in line with the objectives of the company.
5.Co-coordinating marketing campaigns with sales activities.
6.Marketing managers are responsible for developing, implementing, and implementing strategic
marketing plans for the entire organization or business lines and brands within the organization)
to attract potential customers and retain existing ones.

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 XII. FINANCIAL PLAN

Assumption

Pastialanan
Projected Six-Day Sales
For the Period Ended November 23-28, 2020

Product Price Day 1 Day 2 Day 3 Day 4 Day 5 Day 6 Total

Chicken 15.00 P P P P P P1,140.0 P
Pastil 150.00 225.00 345.00 510.00 765.00 0 3,135.00

Pastilanan
Project Expenses for Durian
For day 1

Particulars Price Quantity Day 1

Store Supplies Expense
Rice 38.00 1kg 38.00
Chicken 90.00 ½ kg 35.00
Palm Oil 45.00 1 kg 4.00
Soy Sauce 35.00 1 gal 6.00
Onion 18.00 3 pcs 5.00
Garlic 18.00 4 pcs 3.00
Green Onion 10.00 7 strings 3.00
Pepper 5.00 1 sachet 2.00
Palapa 40.00 1 bundle 6.00
Banana Leaves 25.00 1 bundle 5.00
Cellophane 15.00 1 pack 4.00
Total Store Supplies P 111.00
Utilities Expense
Water 35.00 1 gal 9.00
Charcoal 10.00 1 pack 10.00
Total Utilities P 19.00
Total Expenses for Day 1 P 130.00

Pastilanan

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 Project Six-Day Expenses
For the Period Ended November 23-28, 2020
Particulars Day 1 Day 2 Day 3 Day 4 Day 5 Day 6 Total
Store Supplies P 111.00 P 166.5 249.75 P 374.62 P 561.93 P 845.14 P 2,308.94
Expense
Utilities Expense P 19.00 P 19.00 19.00 19.00 19.00 19.00 P 114.00

Total P 130.00 P 185.50 P 268.75 P 393.62 P 580.93 P 864.14 P 2,422.94

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Financial Statement

Pastilanan
Statement of Financial Position
As of November 23-28, 2020

Asset: Liabilities and Owner’s Equity Liabilities:

Current Assets: Current Liabilities:

Cash: P 2,500.00 Accounts Payable: P 0.00
Store Supplies Inventory: P 3,000.00 _____
Total Current Assets P 5,500.00 Total Current Liabilities P 0.00

Owner’s Equity:
S. Compas P 1000.00
J. Compas P 500.00
M. Compas P 500.00
Total P 2,000.00
Add: profit for the month P 681.06
Total Assets P 5,500.00 Total Liabilities and Owner’s Equity P 2681.06

Pastilanan
Statement of Comprehensive Income
For the month ended November 23-28, 2020

Sales Revenue. P 3,135.00

Less: Store Supplies Expense P 2,308.94
Utility Expense P 145.00
Profit for the month P 681.06

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 Six-day Sales
80
70
60
50
Sales
40
30
20
10
0
Nov. 23 Nov. 24 Nov. 25 Nov. 26 Nov. 27 Nov. 28

Six-day Sales
300

250

200
Profit
150

100

50

0
Nov. 23 Nov. 24 Nov. 25 Nov. 26 Nov. 27 Nov. 28

Conclusion
We sell our product starting from 23 and ended on 28 of November. As a result of our total income is
PHP 3,135.00. So our effort and sacrifices dese of this pandemic are all worth it. I can say that our
business is successful.

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 XIII. DAILY JOURNAL

Day 1
Today is the first day of selling our Chicken Pastil. My sister bought all the ingredients for this day. My
mom helped in cooking the chicken and I am the one who’s assigned to prepare and sell our product. We
started making our product at 6:38 in the morning and we were done with the preparation at 7:45 in the
morning, we spent 1 hour and 7 minutes making and preparing our chicken pastil. We made 10 pcs of
chicken pastil but only 8 pcs were sold in the morning. In the afternoon my sister bought the 2 pcs left of
our product. We don’t receive any orders online so we only sold our products to our relatives and
neighbors. So, today is a successful day! We earned PHP 150.00 in our day 1 of selling.

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 Day 2
Today is the second day of selling our product. We started late at this time than yesterday, we started
preparing our chicken pastil at 9:00 am and end at 10:15 am. We made 15 pcs of chicken Pastil. We put
our products in front of our house and started selling, my sister helped me. My first customer bought 5pcs
of it and my second customer is my aunt, she bought 3pcs of chicken pastil and she told us to deliver the
product to their house, so my brother delivered it, and he came back and told me to givee him 3pcs of
chicken pastil because someone ordered, so I gave him 3pcs of our product. We sold 11 pcs of chicken
pastil in the morning. In the afternoon, some of the employees of Save-O- Matic bought 3pcs of chicken
pastil for their lunch. My mom ate 1pcs of the chicken pastil but she bought it with her own mmoney and
I ate the remaining 1piece of chicken pastil for my lunch. We don’t receive any customers online but I
was able to sell my product in our place. Overall, we earned PHP 225.00 for this day.

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 Day 3
Today is the third day of selling. My mom cooked another chicken because we used all the chickens on
day 1 and day 2. I started preparing my products at exactly 7:00 am and I finished it at 7:34 am. We
made 23 pcs of chicken pastil for this day and I’m so worried because I need to sell our product as early
we can so that I can start answering my homework and finish my activities in school. I asked my brother
to help me with selling my products, so he does. I am so happy when one of our neighbors bought 6pcs of
our chicken pastil and my sister bought 2pcs of it. My brother tried to roam around in our place holding
the plate with 15pcs of chicken pastil and he came back with just the plate only. We don’t have customers
online but we managed to sell it in our place. Overall, we earned PHP 345. 00 on day 3.

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 Day 4
Today is the fourth day of selling our product. We made 34 pcs of chicken pastil for this day. My mom
helped me with the preparation. We started at 7:20 am and ended at 8:16 am. After the preparation we
started selling in our place, we just sat in front of our house and wait for the customers to buy. My first
customer is my aunt again, the one who bought 6pcs of chicken pastil on day 2 but this day she bought
4pcs only. There are 10 of our neighbors who bought 1piece of chicken pastil each which is a total of
10pcs of chicken Pastil. We want to roam around and sell our product but my mom didn’t allow us
because we got some rumors that one of our neighbors tested positive for covid-19 so we decided to stay.
We sold a total of 20 Chicken Pastil in the morning and a total of 14 in the afternoon. Overall, we don’t
have any customers online but still, we managed to sell it all, we earned PHP 510..00 on day 4.

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 Day 5
th
This is our 5 day of selling. We started making our chicken pastil at 7:56 am and ended at 8:45 am. We
made 51 pcs of chicken pastil today. We need to finish early and avoid being exposed outside because
our purok leader announced that minors are not allowed to go outside, so we just stay in our house and I
asked one of my neighbors who sell fried chicken in their mini store to sell my products, she said that I
can put my products to their mini store. I am so thankful that I have this nice and generous neighbor. I
just stayed at home and wait for my income. My neighbor gives me the exact amount of money, I thank
her so much. Overall, no one ordered online but we still manage to sell our product, we earned PHP
765.00.

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 Day 6
This day is the last of selling our product. We are back to normal, minors are allowed to go outside but
we still need to make sure that we are all safe. We started with preparation at exactly 7:00 am and end at
8:23 am. We made 76 pcs of chicken pastil for this day. We started selling in front of our house, I asked
my sister to help me selling the product. We made to sell 45 pcs of chicken pastil in the morning and 31
in the afternoon. I didn’t get the chance to take a picture for preparation because my phone was low
battery. Overall, no customers online but still we managed to sell our product, we earned PHP 1,140.00.

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