Republic of the Philippines

Department of Education
Region III
Division of Nueva Ecija
RIZAL NATIONAL HIGH SCHOOL
Senior High School
Pob. East, Rizal, Nueva Ecija

Business plan

“Fresin Fries”

Presented by.

Jhanin G. Buenavista

12-ABM Executives

Presented to.

Carmen S. Espiritu
 I. Executive Summary

Description of a Business and Business Model

Fresin Fries is a locally owned fast food outlet that will be serving customers various of foods

with high quality but in a low cost. The company's image and detail presentation. Fresin Fries will

provide a combination of excellent food at value pricing, with fun packaging and atmosphere, Fresin

Fries is the answer to an increasing demand for snack-type fast food, to be consumed while window

shopping and walking around.

There is an increasing demand for snack-type fast food, to be consumed while window

shopping and walking around. Fresin Fries will entice youngsters to bring their friends and family with

our innovative environment, fresh-cut Belgian fries, and selection of unique signature dipping sauces.

In this business, we overflow within some snacks that are affordable and on the season. We

only have one product .It is the fries with different flavor than other fries store this is not that known in

our place, so this would give curiosity to the customers. With this three products we have, we can assure

that it will be an appetite to be with.

Fresin Fries is a locally owned fast food outlet that will be serving customers various of foods

with high quality but in a low cost. The company's image and detail presentation. Fresin Fries will

provide a combination of excellent food at value pricing, with fun packaging and atmosphere, Fresin

Fries is the answer to an increasing demand for snack-type fast food, to be consumed while window

shopping and walking around.

There is an increasing demand for snack-type fast food, to be consumed while window

shopping and walking around. Fresin Fries will entice youngsters to bring their friends and family with

our innovative environment, fresh-cut Belgian fries, and selection of unique signature dipping sauces.
 In this business, we overflow within some snacks that are affordable and on the season. We

only have one product .It is the fries with different flavor than other fries store this is not that known in

our place, so this would give curiosity to the customers. With this three products we have, we can assure

that it will be an appetite to be with.

One of the things that we would have a problem with is the customers because of the

pandemic. We simply cannot have contact with others that we don't know. Especially in our situation of

selling products to the customers which may be a stranger for us or not. And the health protocols that we

need to follow. Even so, we will of course follow the health protocols. Sanitizing every equipment and

ourselves also, wear face mask and face shield. We will do everything to make our service as clean and

sanitize as possible.

In using different strategy which can give advantage in selling the product that we have. We

well target the snack-maniac which are the children and the teenagers. But we try to sell in a place that

really needs the product. Despite that this is for educational purposes, we will have a goal of giving

satisfaction to the consumers and give what the pay for. 

Fresin Fries is a locally owned fast food outlet that will be serving customers various of foods
with high quality but in a low cost.

The company's image and detail presentation. Fresin Fries will provide a combination of
excellent food at value pricing, with fun packaging and atmosphere, Fresin Fries is the answer to an
increasing demand for snack-type fast food, to be consumed while window shopping and walking
around.

There is an increasing demand for snack-type fast food, to be consumed while window
shopping and walking around. Fresin Fries will entice youngsters to bring their friends and family with
our innovative environment, fresh-cut Belgian fries, and selection of unique signature dipping sauces.
 One of the things that we would have a problem with is the customers because of the

pandemic. We simply cannot have contact with others that we don't know. Especially in our situation of

selling products to the customers which may be a stranger for us or not. And the health protocols that we

need to follow. Even so, we will of course follow the health protocols. Sanitizing every equipment and

ourselves also, wear face mask and face shield. We will do everything to make our service as clean and

sanitize as possible.

In using different strategy which can give advantage in selling the product that we have. We

well target the snack-maniac which are the children and the teenagers. But we try to sell in a place that

really needs the product. Despite that this is for educational purposes, we will have a goal of giving

satisfaction to the consumers and give what the pay for. 

Fresin Fries is a locally owned fast food outlet that will be serving customers various of foods

with high quality but in a low cost.

The company's image and detail presentation. Fresin Fries will provide a combination of

excellent food at value pricing, with fun packaging and atmosphere, Fresin Fries is the answer to an

increasing demand for snack-type fast food, to be consumed while window shopping and walking

around.

There is an increasing demand for snack-type fast food, to be consumed while window

shopping and walking around. Fresin Fries will entice youngsters to bring their friends and family with

our innovative environment, fresh-cut Belgian fries, and selection of unique signature dipping sauces.
 II. Organization and Management

Fresin Fries is a sole proprietor business in online selling platform that will be managed and controlled

by the owner. From the start of the operation where the labor requirement is minimal, the workforce

were only consisted of the family members that will help and assist in production and delivery until the

business earns revenue and would be able to pay for staffs and accommodate more orders. Promotion,

inquiries and orders will be through online platform of the owner’s social media channels.

Company Name, Logo and address

Fresin Fries

Pob. East, Rizal, NE

ORGANIZATIONAL CHART
 4.4 Organizational Chart

Ge ne ral Manage r

Store manage r

Cashier 1 Cashie r 2

Utility 3
Utility 1 Utility 2

Pre-operating expenses

Start-up Expenses
Materials Quantity Cost
Potato 50 kilo ₱5,000
Oil 30liter ₱2,500
Skewer 50 ₱1,000
Ketchup 10 liter ₱1,500
Sourcream 10 liter ₱3,000
SUB TOTAL: ₱13,000
Equipment
Potato peeler Machine 2 ₱20,000
Scissors 1o ₱ 600
Cutter 10 ₱1500
Frying Pan 10 ₱14,000
Pre-operating expenses ₱49,100
Budget

The company’s budget amounting to estimated₱49,100 for the business operation and start-up

will be financed by the owners without interest and will be paid when the business began to earn profit.

Break-even Analysis

Break-even analysis is a financial tool that assists a company to determine the point at which the

company, or a new service or product, will become profitable. In other words, it is a financial

calculation that we used to determine how many products or services a company should sell or provide

in order to cover its costs. So, we have to use break-even analysis to know when will our company start

gaining profit. The business will start gaining or earning money when the business operation started. In

the first month of June the business will start offering their products to the market and if this business

will click to the whole market of Rizal, this business might click also in neighboring towns of Rizal.

RECRUITMENT AND HIRING

In this type of business, there's no need for lots of workers or employees. Employees will only be

around 5-10 people depends on the demand of customers. Lifting, delivery, monitoring and checking are

the only labor needed in this type of business. Prescribes standards for wages and overtime pay. This act

affects most private and public employment, and requires employers to pay covered employees at least

the federal minimum wage and overtime pay of one-and-one-half-times the regular rate of pay (unless

they are exempt employees).

1.Wages and hours

Prescribes standards for wages and overtime pay. This act affects most private and public employment,

and requires employers to pay covered employees at least the federal minimum wage and overtime pay

of one-and-one-half-times the regular rate of pay (unless they are exempt employees).

2.Workplace safety and health

Providing employees workplace free from recognized serious hazards

III. PRODUCTION PLAN

LABOR REQUIREMENT

General Manager •Increases management’s effectiveness by recruiting,

selecting, orienting, training, coaching, counseling,

and disciplining managers; communicating values,

strategies, and objectives; assigning accountabilities;

planning, monitoring, and appraising job results;

developing incentives; developing a climate for

offering information and opinions; providing

educational opportunities.

•Responsible for overseeing the smooth running of

HR and administrative tasks for the organization.

Store Manager •Responsible for managing the daily activities in the

store

•Ensures that proper records of bags of rice are kept

and warehouse does not run out of products

 •Ensures that the store facility is in tip top shape and

goods are properly arranged and easy to locate

•Interfaces with third – party suppliers (vendors)

•Controls rice distribution and supply inventory

•Supervises the workforce in the rice sales floor.

Cashier Responsible for preparing financial reports, budgets,

and financial statements for the organization

Provides managements with financial analyses,

development budgets, and accounting reports;

analyzes financial feasibility for the most complex

proposed projects; conducts market research to

forecast trends and business conditions.

Responsible for financial forecasting and risks

analysis.

Performs cash management, general ledger

accounting, and financial reporting

Responsible for developing and managing financial

systems and policies

Responsible for administering payrolls

Ensuring compliance with taxation legislation

Handles all financial transactions for the

organization

Serves as internal auditor for the organization

Utilities •Responsible for cleaning all the store facility at all
 times

•Ensures that toiletries and supplies don’t run out of

stock

•Cleans both the interior and exterior of the store

facility

•Handles any other duty as assigned by the store

manager.

• In charge of lifting, deliveries and ensuring the

safety of people inside and outside the establishment.

PRODUCTION PROCESS

Step 1. Wash the potatoes to remove any dirt

Step 2. Peel the potatoes.

Step 3. Cut the potatoes into vertical lines.

Step 4. Soak the cut potatoes into the cold water for 10 minutes

Step 5. Remove it from the cold water and ready to boil it for another 10

minutes.

Step 6. After you boil it you can now fry it.

WASTE DISPOSAL

We are going to separate the biodegradable, non- biodegradable and recyclable materials to help the

environment. The use products will be dispose in the category that they belong. The used oil will be

dispose properly to not clogged any pipeline that can disturb our services .Everyday we will make sure

dispose and clean everything that we used before leaving the store. We would also try to build our own

system to make our management more efficient.

IV. MARKETING PLAN

THE PRODUCT

The product is flavored with cheese and

drizzled by the sour cream and ketchup to

give it a more flavorful and colorful

appearance.

Small
 The product is flavored with cheese and

drizzled by the sour cream and ketchup to

give it a more flavorful and colorful

appearance but not like the first one it has

more fries and additional flavorings.

Medium

Unlike the second one it has more fries and

has a larger variety of flavors you can

choose from you can also request the

flavor that you would like to add with no

added payment.
Large

Existing Market

Because this type of business is new to our neighborhood many people will be so into our business

to find out what it is and what we our selling. They will curious about it so they tend to buy from us

to experience new flavor that they have never encountered before.

Target market

Fresin Fries intends to cater to the bulk of teenagers and youngsters in Philippines. We have chosen

this group for several important reasons. It is our goal to be "the extraordinary fast food place" and

we believe that the age group from 15 to 25 is the primary age where brand building efforts could
 take place. They are on limited or fixed incomes and seek a value/price relationship that will not

stretch their budgets. Our secondary target is between the ages of 16 and 37, which are a heavy

lounge/restaurant user group. They are more flexible in budgets and seek more than a value/price

relationship. Our third target market will be the office workers and students. Because our location is

just near them and it is just walking distance so they would not need to walk and look for a further

place. We also choose them to be our target market because base on the study that e conduct we find

out that they have the money to buy from us. We also offer a large variety of flavor they can choose

from so they would likely choose our store.

CURRENT SUPPLY

Name of Competitor Location No. of customers served

Café Tea Ria Pob. Sur Rizal,Nueva Ecija 100

Creamcitea Milktea and Pob. Sur Rizal,Nueva Ecija 100

Cupcakes
Aalivivi Pob. Sur Rizal,Nueva Ecija 100

Marketing Strategy

PRODUCT

We create new flavors that we think the customers will start to like after we releases it and we are

going to continue to experiment to discover new flavors that we can use. We are also starting to

play how to make different types of cut we can make to the potatoes to make it more appealing to

the eyes of our customers. In the terms of the design we now have a variety of design of the cups
and bags that is trend to youngsters into this days. In the packaging and labelling we now have

discovered a new way of packaging to improve the grip to the bag that has the foods to be more

safe when they are walking.

PRICING STATEGIES OR METHODS

We lower our prices to win against our competitor and to boost our sales also but even though we

lower our prices we make sure to give our customers the best quality that they can

get.

 Cost-plus pricing —simply calculating your costs and adding a mark-up

 Competitive pricing—setting a price based on what the competition charges
 Value-based pricing—setting a price based on how much the customer believes
what you’re selling is worth
 Price skimming—setting a high price and lowering it as the market evolves
 Penetration pricing—setting a low price to enter a competitive market and raising
it later

PLACE OF DISTRIBUTION

Our place of distribution is in Rizal, Nueva Ecija but we also make the place of our distribution

more wider by offering a delivery services so that our customers can access us more easily.

PROMOTION
Social Media
here are various platforms online where you can promote your products and can reach a huge number of

audiences.  There is hardly any person who is not using either Facebook or Instagram. By using this

platform, you can make people aware of your product. You can talk about its uses and how it is essential

for them. In addition to this, you can show people how your product is better than other similar product.

Unlike other promotional strategies which are blindly pushing their product on everyone. You can make

sure that your product has reachability to your potential customers who have high chances to get

converted. if you don’t believe me. Just go and open your Facebook app. You will understand what I am

trying to say. There are 90% chances that you will find the advertisement for “Zomato” offering you a

50% discount on your first order. If you are either feeling hungry or it is 12 pm (lunchtime).

Mail Order Marketing

Just think that your company is still breathing just because of your customers. once customers have used

your product and liked it, there are chances that they are going to be connected with you for a long time.

Therefore, don’t make a mistake to overlook these customers. you can ask them to share their personal

details in exchange for free gifts or services. You can use that information to promote your product in a

new market where people are totally unaware of the existence of your product.

Free Product and sample Giveaways

This promotional strategy is used by both small as well as powerful companies. By using this strategy,

you can boost the sale of your product instantly. This strategy is mostly adopted by food or cosmetic

companies. They provide a sample of their products free of cost and make people try new products. You
must have noticed a small counter of some brand in a shopping mall which gives away samples of

products to every passer-by or sometimes they ask for personal details like an email address from people

whom they are giving free samples. Later you can use this information to promote your product.

Point of Sale Promotion and End Marketing

In stores, products are displayed strategically so that they come first in the eyes of customers as soon as

they enter the store. Stores do this for two reasons convenience and impulse. Many times, you have

noticed a rack displaying attractively offers on a certain product or many products are displayed near the

aisle of the store. There are reasons why stores do this. They do this either to boost the sale of the

product or when they want their stock moving. This strategy makes people buy certain products

impulsive while they wait for their turn to check out.

COMPETITIVE COMPARISON
 Sales

13%
Alivivi
Café Tea Ria
15% 38%
Creamcitea
Fresin Freis

34%

PROJECTED REVENUES

Year Annual Sales

1 ₱100,000
2 ₱150.000
3 ₱170,000
4 ₱180,000
5 ₱200,000

V. MARKETING PLAN

Sales Projection

Fresin Fries
 Sales Projection

In the Year 2021

June July Augus September October Novembe Decembe Total

t r r
Net 15,000 9,000 9,000 12,000 10,000 20,000 25,000 100,000
Profi

Pre-operating expenses

Start-up Expenses
Materials Quantity Cost
Potato 50 kilo ₱5,000
Oil 30liter ₱2,500
Skewer 50 ₱1,000
Ketchup 10 liter ₱1,500
Sourcream 10 liter ₱3,000
SUB TOTAL: ₱13,000
Equipment
Potato peeler Machine 2 ₱20,000
Scissors 1o ₱ 600
Cutter 10 ₱1500
Frying Pan 10 ₱14,000
Pre-operating ₱49,100

expenses
Budget

The company’s budget amounting to estimated₱49,100 for the business operation and

start-up will be financed by the owners without interest and will be paid when the

business began to earn profit.

Break-even Analysis

Break-even analysis is a financial tool that assists a company to determine the point at which the

company, or a new service or product, will become profitable. In other words, it is a financial

calculation that we used to determine how many products or services a company should sell or

provide in order to cover its costs. So, we have to use break-even analysis to know when will our

company start gaining profit. The business will start gaining or earning money when the business

operation started. In the first month of June the business will start offering their products to the

market and if this business will click to the whole market of Rizal, this business might click also in

neighboring towns of Rizal.