Kimchi & Kpop

A Business/ Strategic Plan presented to the Faculty

of BSBA Marketing Management

Institute of Creative Computer Technology Colleges

ICCT Colleges, V.V Soliven Ave. II, Cainta, Rizal

in partial fulfillment of the requirements in

OJT

Melody, Barroa T.

Olsu11a10

Edelfin Tan

Subject Teacher

 
 Kimchi and Kpop Business/ Strategic Plan

Executive Summary

Kimchi and Kpop is an eat-all-you-can Korean restaurant that serves Korean dishes and
services. Our restaurant will provide salad, fruits, sauces, lettuce, garlic slices, smelly
desserts, Korean style side dishes, and so on. The cold bar will contain dishes
depending on the seasons, while keeping popular items and removing unpopular items.
The restaurant can make adjustments after a few months in order to avoid wasting
food. 

In order to make the restaurant different from other Korean restaurants, the restaurant
will be designed for the Kpop fans wherein the customers can also get their desired
Kpop merchandise with the food promos the restaurant is going to offer. Aside from
merchandise, the restaurant will also provide hanboks for the customers to try the
photobooth exclusively in Kimchi and Kpop with their idol’s standees or with their friends
with various landmarks of kdrama backgrounds. 

As the Korean government's globalization efforts stimulate the development of Korean

restaurants in overseas markets such as the Philippines, the Korean food industry is
gaining international attention and growth (Korean Food Foundation, 2013). Korean
cuisine is being marketed as a nutritious, flavorful, and nutritious dish (Jang & Ha,
2009). Now is the moment to open new Korean restaurants in the ethnic food market of
the Philippines. This paper presents a business strategy for a Kimchi and Kpop all-you-
can-eat Korean restaurant.

Company Description

There will be an eat-all-you-can cold bar on the Kimchi and Kpop menu. This will
include barbecued meats, fried chicken, sour and fermented pickled veggies, and other
staples of Korean cuisine. The cold bar will feature dishes that change with the
seasons, with popular items remaining and unpopular items being removed.

Other Korean restaurants simply have a salt and sesame 6 oil combo; Kimchi and Kpop
also want to add extra sauce to make the meat taste different from others. The menu
will also include new foods such as bacon and asparagus and bacon and noodle
mushroom. The bacon with asparagus and bacon with noodle mushroom combos are
prepared at the table by the guests. Prep cooks will prepare the dishes in the kitchen
since they are raw before clients request them. Bacon is high in phosphorus, potassium,
fat, carbs, and other minerals.

The aroma and flavor of crispy bacon combined with the sweet flavor of asparagus may
produce a new flavor and make people fall in love with this exceptional meal. Noodle
mushroom is not commonly seen in Filipino recipes, although it is high in zinc and aids
in the mental development of children's brains. Combining bacon with noodle mushroom
provides a novel flavor while also being beneficial to human health. With grilled meat
and veggies cooking all the time, the entire restaurant will smell delicious. Other Korean
barbecue restaurants do not have bacon asparagus or bacon noodle mushrooms, and
this restaurant will make them house distinctive goods to stand out.

Customers will also be able to pick between alcohol combinations (beer and Korean
soju) at the restaurant, which is something that other restaurants do not provide. Having
alcohol combinations will assist to raise income for Kimchi and Kpop.

Market Analysis

Korean restaurants have leveraged their growing popularity and increasingly presented
high-end offerings. Kimchi and Kpop will offer unique dining experiences to customers
such as eat-all-you-can, Kpop merchandise promos, and photobooth which will set the
stage for growth in this Korean restaurant business.
 
One of the significant developments in this sector of business is that consumers who
eat Korean delicacies do so for the health advantages. As a result, in order to keep
customers' appetites fulfilled, Korean restaurants have developed new menu selections
that rely on the growing knowledge of the health hazards associated with high-fat diets.
The sector has also prospered by producing goods at attractive price points that can
withstand the sluggish recovery, resulting in robust revenue growth. These
developments are projected to contribute to future revenue growth.
In this era when the online community is growing rapidly, the Kimchi and Kpop Korean
restaurant business will do a whole lot of favor if it is advertised online. One of the
easiest ways to get people to see you as an expert in your line of business is to blog
constantly about Korean menus.
The Kimchi and Kpop will also leverage social media platforms like Instagram,
Facebook, and Twitter, and others to publicize the Korean restaurant. The Kimchi and
Kpop will also be available online where people can place orders from our restaurant. 

Organization and Management

Kimchi and Kpop will recruit staff capable of running a high-end Korean restaurant for
the first year of operation. Management will make certain that personnel who are
service oriented and have outstanding ethics and attitudes are hired. Furthermore,
management will employ skilled chefs with a track record of working at well-known high-
end restaurants. Customers are willing to pay for real cuisine, which untrained cooks
cannot give. The job descriptions for the roles that Kimchi and Kpop will keep in order to
carry out its activities are listed below.

 • President: The President will be in charge of directing all Kimchi and Kpop workers,
as well as setting restaurant policies and procedures for each department. The
President will begin with a salary of Php100,000 each year.
• Executive Chef: The Executive Chef will be in charge of supervising all Kimchi and
Kpop workers as well as regularly reviewing the company's financial development. The
Executive Chef will provide the President with a monthly report on the company's
operational and financial state. The Executive Chef would begin with a salary of
Php75,000 per year.

• Shift Manager: Outside of the food preparation area, the Shift Manager will provide
operational support to the Executive Chef. The Shift Manager will oversee the delivery
of all items to customers and ensure that they are satisfied with their customer service
experience. On an as-needed basis, the Shift Manager will also assist with meal
preparation and delivery. The Shift Manager would begin with a salary of Php50,000 per
year.

• Sous Chef: Inside the food preparation area, the Sous Chef will give culinary and
operational support to the Executive Chef. The Sous Chef will be in charge of
overseeing the preparation and delivery of all menu items, as well as preparing the
majority of dishes for the customers. The Sous Chef's beginning salary will be
Php60,000 per year.

• Line Cook: The Line Cook will be in charge of preparing all menu items as well as
assembling the dishes for Kimchi and Kpop's customers. The Line Cook will also assist
the Sous Chef and Executive Chef in the kitchen. The Line Cook's beginning hourly
wage will be Php500.

• Prep Cook: The Prep Cook will be in charge of preparing all meal items prior to
delivery. The Prep Cook will also be responsible for the overall care of the restaurant's
backend area, including (but not limited to) cleaning the preparation area, storing food
supplies, and so on. In addition, the Prep Cook will give as-needed culinary assistance
to the Line Cook. The Prep Cook's beginning hourly salary would be Php350.

• Food Server: The Food Server will be in charge of accepting orders from Kimchi and
Kpop customers, as well as delivering orders and collecting money. The Food Server's
beginning hourly salary will be Php200 (not including gratuity).

• Server Assistant: The Server Assistant will be in charge of emptying and cleaning the
seating space after a patron has left, as well as properly preparing the area before
seated a patron. In addition, the Server Assistant will supply any goods within the
patron's reach (napkins, straws, condiments) and give beverage assistance as needed.
The Server Assistant's beginning hourly salary will be Php300 (not including gratuity).

Products and Services

The Kimchi and Kpop Korean Restaurant will make certain that our customers have
access to well-prepared Korean delights. Our product and service offerings are as
follows:
  Types of Korean foods (Royal court meals, Grilled dishes, Steamed dishes, Raw
dishes)
 Korean meals by ingredient (Vegetable dishes, Meat dishes, Fish dishes,
Guksu / noodles, Soups and stews, Grain dishes, Banchan side dishes) 
 Snacks (Kimbap, Buchimgae, Other snacks)
 Anju (side dishes served with alcoholic beverages)
Desserts
 Beverages
 Distilled water
Alcohol Combinations
 Beer
 Korean Soju
 
Kimchi & Kpop will provide a broad variety of foods to its patrons during their dining
experience when it opens. All items will be authentically Korean, freshly prepared,
made-to-order, and of the best quality.
 
Kimchi & Kpop will begin the process of establishing the restaurant company once it
receives the money it needs. Kimchi & Kpop's products will be based on traditional
Korean heritage with a modern twist, and will contain a wide range of things ranging
from the best cuts of meat and fresh seafood to organic fruits and vegetables. Kimchi
and Kpop will provide Marikina diners with a dining experience unlike any other. It will
be open at the following hours: 
Monday – Friday: 5:00 p.m. – 9:00 p.m. 
Saturday & Sunday: 5:00 p.m. – 11:30 p.m
 
Marketing and Sales Goals 
Kimchi and Kpop’s goals are as follows: 
• To make a million pesos in gross sales in the first year of operation.
• To achieve a 10% gross profit margin in the first three years of operation.
• Within the next 3 to 5 years, we plan to open a stand-alone restaurant in Antipolo.
• Within the next 5 to 7 years, other restaurants will be opened in BGC and Intramuros
• Keys to success: Establishing working ties with vendors reflective of Kimchi and
Kpop's engagement in the fine-dining segment of the restaurant industry
 
Kimchi and Kpop will allocate a percentage of its revenue to each of the following
categories after financial responsibilities are met in order to develop and maintain
success:
• Restaurant general upkeep and maintenance
• New product and service research and development
• Employee profit-sharing program (management, salaried, hourly, and part-time)
• The acts of its management and people will ultimately determine whether Kimchi and
Kpop succeed or fail in the future.
 
Request Funding

Financial projections

Appendix