Chapter II

PROJECT BACKGROUND

A. Mission Statement

To provide a food delivery service as an easy and convenient option for all food lovers who

craves food available in the food businesses of Claver.

B. Name of the Business

The name of the business will be “Crave N’ Click”. The proponents selected this name because it

relates to how the service works. Consumer can indulge their choice of meals in any food businesses in

Claver with just few clicks through an online website or a contact number intended for receiving food

orders. As a result, satisfying cravings will never be a hassle.

C. Project Proponent

The group will be composing of eleven (11) members namely: Necel Keren S. Paglinawan, Ted

Angelo S. Andoy, Hans L. Jea Tesado, Jocel Mar A. Calma, Winston P. Daposala, Erlie Chezka G. Pana,

Chester M. Naldoza, Maychelle O. Erazo, Mark Vince L. Viray, Aldwin L. Erno, and Austin N. Baron.

Each member will contribute for the implementations of the project. Moreover, other small business who

would like to invest in our business will be accepted. The members will also be attending seminars and

training to manage the business.

D. General Description of the business

The group will be putting up food delivery service. The proposed business will be targeting

residents of the Municipality of Claver. The business will deliver towards people their choice of meals

ranging from fast food to various drinks available in the local food businesses in Claver at minimum order

of Php 100. With just few clicks, the cravings of numerous Clavernons will come at their doorsteps.
E. Positioning Statement

For the citizen of Claver who desire to buy food in an effortless manner. “ Crave N’ Click” is a

business that can be the best option since buying a food can be done in just few clicks using mobile

phones. This also provide a great help to ‘busy citizens’ who have no time to go such distance to order

food. “Crave N’ Click” is a great business to be established since this kind of service is not yet available

in the area.
 Chapter III

PRODUCTS/ SERVICES AND INDUSTRY PROFILE

A. Products/Services

The business will be a food delivery service which delivers customers food request from different

food establishments present in the locality. The service will be available from 8:00 am to 10 pm exclusive

for the residents of Claver.

The service will work through the interaction of the customer and employees via online website and

contact number intended for receiving food orders. Generally, a customer begins by searching for desired

food establishment and selecting the food items from different menus then employees will order and

deliver the food item at the customer’s location.

Customers can only order multiple items from the same food establishment but they cannot order

from multiple food businesses. However, if a customer wants food from multiple food establishments,

they can order items from another food business while the current order is being prepared and deliver.

The service will deliver food orders within an hour at minimum order of Php 100. The payment of the

orders will be cash on delivery which means that food purchase will be paid by the delivery employee

temporarily. Applicable fees will be charged for each customer’s food order.

Ordered food such as fast food, beverages, or actual meals which is available in the local food market will

be delivered through a delivery motorcycle or delivery bicycle depending on the distance of the

customers’ location. The delivery vehicles will be equipped with insulated food compartments to preserve

the quality of food.

The proponents make sure that the service to be offered will not pose any harm to the customers

and the environment. Sending information of the delivery men towards the customers’ mobile phone to
secure their safety is being prioritized. Furthermore, the delivering motorcycle with environmentally

friendly engines is being encouraged to comply with the Philippine Clean Air Act.

B. Industry Profile

The group will engage in a food delivery industry. This will help busy citizens to save up time

and effort in going such distance to buy food from local food establishments. According to Martha Jean

Sanchez (2019), in year 2017, the number of Smartphone users in the Philippines is estimated to reach

30.4 million. This would mean that around 32 percent of the population in the country would use

Smartphone. Choosing and delivering food online is one of the favorite thing urban citizen do with their

smart phones. In fact, almost eight million Filipinos used the food delivery services at least once in 2018

(Iceal Peñalosa,2018).

According to Roopana (2019), people admire online food delivery services because of its

simplicity and transparency. People decide what they order, where they order, how they pay and when to

deliver. The online menu provides an option for the user to select various restaurants. Customers can also

compare prices for a similar food item. As a result, online food delivery business is reaching its peak in

recent years.

There are many different ways to earn money with Online Food Delivery Industry. Services can

charge a fee to the restaurants which the business will be representing. Generally, the more a restaurant

pays the better its positioning on your platform. However, positioning is also affected by the customer

reviews. It can also charge customers with delivery fee or convenience charges. Also, it can place ads on

the food establishments that will help the entrepreneurs to generate extra money.

The proposed venture is new to the area because it is not yet present in the Municipality of

Claver. Since there are less than 20 food establishments that is located in the municipalities but do not
offer food delivery, the food delivery can become a hit when it comes to effortlessly ordering food from

favorites café.
 Chapter IV

MARKETING PLAN

In the establishment of a business, there are lots of things that need to be considered. These are

the 4P’s of marketing namely, the product, price, place, and promotion. Furthermore, it also includes

description of the competition, supply and demand analysis that will serve as determining factors whether

the business could withstand and can be realized in the market.

A. Marketing Objective

1. To provide a food delivery service as an easy and convenient option to order food.

2. To help citizens of Claver save time and effort in ordering food available in the local food

businesses.

3. To provide customers with wide choice of food to buy from the local food establishments.

4. To make sure that food will be delivered on time and safely so that customers will be satisfied

with the service.

B. Market Analysis

1. Customer/Demand Analysis

The Municipality of Claver has a total population of 32, 198. The proponents

distributed 395 questionnaires from different 14 Barangays of the Municipality. The respondents

of the survey conducted includes students, employed and unemployed of the population.

Sampling method was used in getting the number of respondents in the Municipality of Claver.

(Stratified random sampling is the process of grouping members of the population into relatively

homogenous subgroups before sampling.)

 1.a Target Market

The Clavernon constituents who wanted to order food through mobile

phones or computers. On the survey, it shows that there are is 92.66% in the total percent of the

respondents who likes to order food using smartphones and computer. And the reason behind this

high percentage is that they consider food delivery service as an option to help them save their

time and effort in ordering food from local food businesses.

2. Competitive Analysis

The delivery business have a large advantage since there are no competitors

present in the Municipality. In fact, Crave N’ Click is connected to all other food businesses

located in the Municipality of Claver which is a great opportunity for more clients.

On the survey being conducted, it shows that the proposed venture can be a big help to

the customers for about 97.72% of respondents answered that they consider using food delivery

service as an option to help them save time and efforts in ordering food.

3. Demand and Supply Analysis

In the survey conducted, it is expected that there is a greater demand for the food delivery

service since approximately 97% of the respondents ranging from employed, unemployed, and

even students are willing patronize the service to save time effort in ordering food. The

respondents also indicated they will most likely to use the food delivery service few times a week

and even everyday.

‘Crave N’ Click’ will deliver any desired food from any food establishments. With the

large population of the municipality resulting to high percentage of possible clients the food

delivery service will provide fast service with a maximum 1 hour delivery time anywhere in the

locality. The service will ensure to have zero delayed delivery to satisfy the clients.
Furthermore, no matter what type of weather the food delivery service will ensure to deliver the

requested food in its freshly state since the food will be securely put inside a thermal insulator

delivery bag to preserve the right temperature for a specific food item. The proponents decided

will cater the needs in response to the demand of the market. They believe that the proposed

business can get a market share if launched in the market.

C. Marketing Program

1. Service Offering

2 Types of Delivery Vehicle

Thermal Insulated Delivery Bag

 Official Uniform of Staffs and Delivery Men

2. Pricing

In pricing the service to be offered, the proponents decided to use two types of pricing strategy

namely: value-added pricing strategy and zone pricing.

2.a Value-added pricing Strategy

In value-added pricing strategy, the service will earn its revenues from the food establishments

that supply the food to them. In return the proponents will set a minimum purchase quantity that the

consumers have to buy from that particular food establishment. Since the food delivery service is

increasing the sales of its suppliers it charges more from them and thus value-added pricing is used over

here

Food Establishment Commission:

Crave N’ Click will charges a commission from restaurants on every food order that they receive through

Crave N’ Click platform. This commission is 15%, inclusive of all taxes.

2.b Zone Pricing Strategy

Using the zone pricing the proponents will set additional charges to some of the 14 barangays of

the municipality aside from the delivery charges. For instance, if the location is within the zone were most

food establishment are located then the customer is placed with only the delivery charges, but if the

customer orders from a different zone than that of the zone were only delivery charge is placed then

additional charges will be added depending on the distance travelled.

Fixed Delivery Fee: ₱15.00

Service Fee: 5% from the total food bill

Table 1: Additional Charge

Additional Charge On Delivery Per Barangay

Tayaga None
Bagakay None
Ladgaron ₱ 6.00
Daywan ₱ 8.00
Panatao ₱ 6.00
Wangke ₱ 8.00
Cabugo ₱10.00
Urbiztondo ₱12.00
Taganito ₱14.00
Hayyaggabon ₱16.00
Cagdianao ₱18.00
Sapa ₱12.00
Lapinigan ₱18.00
Magallanes ₱8.00
 3. Place

a. Business Location

The food delivery business will be establish at Barangay Ladgaron near the Caltex

Gasoline Station. The location has numerous benefits towards the service. Firstly, it has an ample

area which is necessary for the parking lot intended for the delivery vehicles. It is also the best

location for this kind of business since it is near the food establishments such G-Anns Diner,

Byas Lounge Café, and others. Lastly, since it is near the gasoline station refueling of delivery

vehicle will be an easy task.

b. Distribution Strategy

No sweat and energy will be wasted from the customers for their orders from different

places will be delivered directly at their doorstep. Customer begins by searching for desired food

establishment and placing the food orders through online website and contact number intended

for receiving orders then employees will order and deliver the food item at the customer’s

location.

4. Promotion

In order to achieve awareness of the market, the proponents will advertise the ‘Crave N’

Click’ food delivery service on their personal social media accounts. The proponents will also offer free

delivery to the first 10 people who will use the food delivery service during the grand opening of the

service. Overtime the proponents will offer coupons to the loyal customers to provide discounts.

Moreover, the proponents will strengthen the interaction with the customers by inviting them to post

review of their experience with the service. Featuring the food establishments that uses the service the

most on the social networking pages to attract more consumers to these local food delivery businesses.
 Chapter V

TECHNICAL PLAN

A. Ordering/ Taking Orders/ Delivering Processes

The process that are shown below are the steps in ordering food using the offered options

(through online website and through call), taking orders of order keepers and how it is delivered to the

customers.

A.1. Through Website

Customers will Visit Crave N’ Click website

1. Customers will use the smartphone or computer in ordering

2. Customers will search the website of Crave N’ Click

Customers will Click RESTAURANT or SNACK BAR

1. Customers will choose what kind of food establishment they wanted either RESTAURANT
or SNACK HOUSE depending on what they like.
 In clicking RESTAURANT, scroll and search for the desired name of the restaurant
where the food is being sell.
 In clicking SNACK BAR, scroll and search for the desired name of the snack bar
where the wanted food is being sell.
 Ordering the food

1. Click the desired food/s in a specific food establishment (Customers can only order multiple
items from the same food establishment)
2. Upon clicking the food item, select how many you’d like to order
3. Click add to cart
4. Fill up the necessary information (full name, location, contact number, etc.) requested by the
website
5. Click ‘agree’ if you acknowledge the policy which states that once you place the order you
can’t cancel the food request.
6. To complete the process click ‘order’.

Preparation of the food

1. The order keeper in the base will receive the ordered food in the computer. Upon receiving
the food request they will also know the personal data of each customer who ordered a
specific food.
2. The order keeper will request the available delivery man to pick the food order in the food
establishment.

1. The delivery man travels to the restaurant or snack bar

2. Upon reaching the store, the delivery man will contact the customer to update the estimated
minutes of preparation of the ordered food and the expected delivery time.
 Delivering the product

1. The delivery man will place the ordered food the food compartment of the vehicle
2. The delivery man will travel to the customers location
3. The delivery man will contact the customer to hand the food and receive the total payment
for the service.
4. The delivery man will hand the delivery slip confirming that the order is being received and
fully paid.

A.2. Through Call

Call the contact number of Crave N’ Click

1. If the contact number of Crave N’ Click is not yet in the phonebook, type the number at call
to contact Crave N’ Click for order
2. If the contact number of Crave N’ Click is already in the phonebook, click the number and
call for order

Choose an order

1. Utter the name of the restaurant or the snack house on where the needed food is found
2. Say the names of the food to the order keeper on the phone
3. Say the quantity of each food items that you’d like to order
4. Expected total amount of money will then be given by the order keeper to the customer
 Confirmation of Orders

1. The order keeper will confirm the customer by asking the customer if he acknowledge the policy
which state that once you place the order you can’t cancel the food request.

2. Upon acknowledging the policy, the order keeper will ask for the necessary information such as
names, location and etc.

Preparing the food

1. The order keeper in the base will receive the ordered food in the computer. Upon receiving the
food request they will also know the personal data of each customer who ordered a specific food.
2. The order keeper will request the available delivery man to pick the food order in the food
establishment.

3. The delivery man travels to the restaurant or snack bar

4. Upon reaching the store, the delivery man will contact the customer to update the estimated
minutes of preparation of the ordered food and the expected delivery time.
 Delivering the product

1. The delivery man will place the ordered food the food compartment of the vehicle
2. The delivery man will travel to the customer’s location
3. The delivery man will contact the customer to hand the food and receive the total payment for
the service.

4. The delivery man will hand the delivery slip confirming that the order is being received and
fully paid.

Since it is a food delivery service, the establishment will be operating 7 times a week from

Monday to Sunday, 8:00 in the morning to 10:00 in the evening.

B. No. of Delivery per Day and Delivery Schedule

1. No. of Delivery per Day

The no. of delivery per day will depend on the demand of the products to acquire efficient use of

gasoline and labor of delivery men. Rest assured that all the demands of the customers will be

accommodated without sacrificing the service quality.

2. Delivery Schedule

The Crave N’ Click will be operating 7 times a week. Since it is a food delivery service, daily

operation is needed to cater the demand of the customers and to maintain the fast service and good quality

of the service being offered.

Type of Delivery Vehicle Expected No. of Delivered Food

Mon Tue Wed Thu Fri Sat Sun
3 Units of Motorcycle 84 84 84 84 84 84 84
3 Units of Bicycle 84 84 84 84 84 84 84

3. Office Hours
 The service will start to operate at exactly 8:00 in the morning until 6:00 in the evening from

Monday to Sunday to cater the demand of the customers.

C. Business Site and Layout

The food delivery service base will be built near the Caltex Gasoline Station at Ladgaron, Claver,

Surigao del Norte on a vacant lot. The proponents will ask permission to the Local Government Unit

Officials of Claver or any authority give legal permit to have a food delivery service base in the said

location.

D. Livery, Appliances, Gasoline Consumption Needed for the Service

These are the livery, appliances, gasoline consumption needed in the operation of the food

delivery service.

Table 1. Livery of the Food Delivery Service

Quantit Unit Description Unit Cost Total Cost

y
6 Pcs Nylon Workwear Jacket ₱1,525 ₱9,150.00
8 Pcs Shaoxing Collarblend Uniform ₱681 ₱5,448.00
3 Pcs Yasuo Motorcycle Pro-Tec Classic Bucky Skate Helmet ₱450 ₱1,350.00
3 Pcs Spyder (Bicycle Helmet) ₱284 ₱852.00
3 Units Honda Click 125i ₱76,900 ₱230,700.00
3 Units Foxter Bicycle ₱ 1,750 ₱5,250.00
6 Pcs Delivery Thermal Insulated Bag ₱970 ₱5,820.00
Total: ₱258,570.00

Table 2. Appliances Needed for the Operation

Quantity Unit Description Unit Cost Total Cost

3 Units Dell Optiplex 990 (Computer Units) ₱13,496.50 ₱40,489.50
2 Units Realme 5 (Cellular Phone) ₱6,752.00 ₱13,504.00
1 Unit PLDT Home DSL 1299 ₱1,299.00 ₱1,299.00
 1 Unit LG Split Type Air conditioner ₱34,995.00 ₱34,995.00
Total: ₱90,287.50

Table 3. Maximum Gasoline Consumption per Delivery Vehicle

Quantity Unit Description Unit Cost Total Cost

3 Liters Gasoline Consumed in a day ₱46 ₱138
Total: ₱138

E. Utilities

The Claver Water District and SURNECO will be the source of water and electricity respectively.

Furthermore, the proponents will allocate an adequate amount for the monthly fee in the electricity and

water consumption.

F. Gasoline and Maintenance Cost

Table A. Gasoline

Vehicle Quantity Unit Description Unit Cost Total Cost

Delivery Vehicle #1 3 L Gasoline per day ₱46 ₱138
Delivery Vehicle #2 3 L Gasoline per day ₱46 ₱138
Delivery Vehicle #3 3 L Gasoline per day ₱46 ₱138
Table B. Motorcycle / Bicycle Maintenance

Vehicle Description Unit Cost

Delivery Vehicle #1 Motorcycle Maintenance ₱3,500
Delivery Vehicle #2 Motorcycle Maintenance ₱3,500
Delivery Vehicle #3 Motorcycle Maintenance ₱3,500
Delivery Vehicle #4 Bicycle Maintenance ₱2,000
Delivery Vehicle #5 Bicycle Maintenance ₱2,000
Delivery Vehicle #6 Bicycle Maintenance ₱2,000
 Chapter VI

MANAGEMENT PLAN

A. Form of Partnership

The business will be in partnership form of organization. Each partners in the enterprise will be

considered capitalist industrial partner who will contribute his/her money for the business to continuously

earn and gain profit. The income and liabilities will be divided equally as a result of the operation. Here,

the business will be run by the manager together with service staffs including delivery men.

B. Organizational Chart
 Manager

Assistant
Manager

Order Keeper Order Keeper Order Keeper

DeliveryBoy DeliveryBoy DeliveryBoy DeliveryBoy DeliveryBoy DeliveryBoy

1 2 3 4 5 6

C. Job Description

Manager

 Coordinates daily management operation

 Regularly review feedbacks and managements of the costumer

 Find new way in daily time pressure and immediate response to the costumers.

 Responsible in the profit and gain the enterprise

 Do will and can properly manage stuffs/crew.

Assistant Manager

 Assisting the manager in organizing, planning and implementing strategy

 Ensuring store schedules and objectives are met by employees

 Supervise and motivate staff to perform their best

 Evaluate employee performance and identify hiring and training needs

  Handle complaints from customers

Order keeper

 Keen and must be a very good listener to hit down possible order

 Can speak fluently and interact with customers with proper communication tactics.

 Give costumers assurance of the promised line and can be reliable enough to be trusted

 Responsible in disseminating exact orders, location of the delivery and amount to be proud.

 Good in multitasking.

Delivery Man

 Able to manage time pressure

 Issue bills and payments

 Costumer-oriented approach and patient

 Responsible and trustworthy

 Satisfy training will be considered a plan

D. Job Qualifications

Manager

 Proven work experience and has many work related to business and enterprise.

 College diploma and certificates of trainings and workshop.

 Willing to be trained and thought of something new.

Assistant Manager

 Familiarity with financial and customer service principles

 Good math skills with the ability to create and analyze reports, spreadsheets and sales statistics

 Problem-solving attitude
  Flexibility to work in shifts

 BSc/BA in Business Administration or relevant field; MSc/MA is a plus

Order Keeper

 Excellent communication and negotiation skills.

 Able to organize and keep orders properly and clearly.

 Efficient in interacting using new and traditional media.

 High School Diploma.

Delivery Boy

 Good physical condition and strength.

 Knowledge in maintaining safety precaution in the road and will able to take orders properly.

 Must possess politeness and respect to customers.

 Driver’s license and adaptability of changes.

E. Employee’s schedule of Day-off and substitute

Designation Day-Off Substitute

Manager - - - -
Assistant Manager - - - -
Order keeper 1 Tuesday Order keeper 2
Order keeper 2 Wednesday Order keeper 3
Order keeper 3 Thursday Order keeper 1
Delivery boy 1 Friday Delivery boy 6
Delivery boy 2 Wednesday Delivery boy 5
Delivery boy 3 Thursday Delivery boy 4
Delivery boy 4 Saturday Delivery boy 3
Delivery boy 5 Sunday Delivery boy 2
Delivery boy 6 Monday Delivery boy 1

F. Project Implementation & Timetable

 Activity March April May June July
1.Project conceptualization and identification
2. Preparation of project feasibility study
3. Dry-run of operation
4. Arrangement / Negotiation / Hiring / Canvasing /
Release of finances
a. Building and Facilities
b. Technological Needs
c. Bikes and Motorcycles
5. Leaflets, Advertisements And Promotion
6. Start of normal operation

March 9-13 is the project conceptualization of the proponents and from March to May 2020 is the

preparation of the feasibility study of the said business. Hence, the dry run of operation and pretesting

will be on the last week of May 2020 during summer. April to May is the arrangement, negotiation, hiring

and release of finances and approval and capital investments. Moreover, the whole month of May to June

will be the canvasing for the acquisition of building and facilities, technologies and other needed

equipment 3 weeks before the start of the operation. Leaflets, radio advertisements, and other promotional

activities will be conducted. Finally, service start its operation in July 2020.

G. Type of Operation

Crave N’ Click food delivery service is a partnership form of business organization. This will be

a delivery service of various food from the entire municipality of Claver wherein the order keeper lift

down the orders and the delivery boy will immediately get and deliver the food door to door with

maximum promised hour of 1 hour span.

The operation will start at 8:00 am until 10:00 pm, the business operation is 14 hours.

H. Operating Polices

These are the operating policies of the delivery business that is required to be followed:
1. The delivery business will open and start its operation from 8:00 in the morning to 10:00 in the

evening.

2. All staff including delivery men must wear a green polo shirt with the logo (uniform), jeans and rubber

shoes/sandals to look tidy and presentable as they interact with costumers.

3. Order keepers and delivery men must be polite and patient enough to deal with costumers.

4. Delivering foods request must be delivered within the maximum promised hour which is 1 hour.

5. Delivery men must wear the provided helmet for safety and must observe road etiquette.

6. Delivery men must get the exact orders and must ensure that the food is at the right temperature and

condition upon delivery.

7. The customers must be treated with respect.

8. Cash collected during the operation will be handed to the manager at the end of the day.

9. The profit will be proportionately divided.

I. Meal Allowance

Meal Allowance = No. of employee’s x (Php 30.00 x 1day)

=8 x 30 x 1

=Php 240.00/day

Each employee will be given Php 30.00 allowance for lunch. Furthermore, any excess to the

budget amount will be paid by the employee.

 CHAPTER VII

SIGNIFICANT RISK

This chapter explains the significant risk and factors that might be encountered during the venture

of the business.

A. Internal Risk

The business will open daily from Monday to Sunday hence; health problems and emergencies is

inevitable as well all deals with daily living. If this may occur, the delay of services might also arrives. To

avoid this, problem there would be a substitute member and taking turns of responsibilities so that the

operation of the business will be as smooth and fast.

 Other problem maybe conflict of time and availability of the delivery boy because of too much

order. In order to prevent and avoid this case, manager and even order keeper must have the simultaneous

coordination and planning to keep on track and serve as soon as possible the desired order.

External Risk

Problems that may arise outside the business operation will be considered external risk. Problems

like complains and reaction is one of external problems. To avoid this instances, delivery boy and order

keeper must coordinate, be responsible and courteous in dealing different customers.

Another possible risk are the connection of internet, rainy days and bike or motorcycle defect. To

prevent this instances, the management should be able to give another outlet for communication in taking

costumers for example, giving them a multiple phone numbers. Delivery men should also bring their

raincoats every day to keep them on rainy days and also bring their monthly maintenance and repair tools

for their bike and motorcycles used in delivery. Management should allocate enough money for the

possible instances.