Professional Documents
Culture Documents
A Business Plan
By
Dee, Angelica
Flores, Francine
Frianeza, Angelmae
Garcia, Queeziah
Garganta, Eileen
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TABLE OF CONTENTS
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I. EXECUTIVE SUMMARY
There’s probably no other year where we rely on technology more than 2022. During these trying
times you can only eat outside or on your favorite fast food restaurants by ordering online since it is the safest.
But what if you crave almost a million and doesn’t even know what you crave for? Snack Zillas Company offers
burgers, buffalo wings and fries all in one box and named it Burgership. Burgership will surely fit the
consumer's budget without letting go of the good quality of its food, as in one box you can have it all in one
shipping fee. Burgership has burgers with juicy meat with generous slices of vegetables and sauce. The
company also made the buffalo wings not too spicy for all ages to eat and enjoy the wings, and the fries are
freshly deep fried to prevent mushy kind of fries. Burgership’s target market ages 18-27 years old of any gender
who are fond of eating burgers, fries and wings. The company chose this because these ages are also known to
love to give presents or surprises for their loved ones which makes our product perfect for it. Upon purchasing
our product, we made stickers that are cute which the consumers can get and collect. To know more about
burgership, consumers can visit burgership on Facebook and Instagram and interact with the personnel as well.
The entrepreneurs also made brochures to post outside for a larger audience of the business.
Burgership will begin on February 25 2022 when the entrepreneurs observed the current situation of
the community. Lockdown was implemented and most of the consumers were booking food deliveries. The
entrepreneurs manipulated food businesses and made simple things into unique ones. The name Burgership was
created as the product is served aesthetically in a box where consumers can flex and can call our product
“instagramable”. It contains meaty burgers, mid spicy buffalo wings and crunchy on the outside soft on the
inside fries which the consumers usually crave for in the middle of pandemic. Besides being just an aesthetic,
the other reason for putting it all in one box is to represent that burgership can cost you less in terms of shipping
fee unlike when you have to order in different shops. The business has also its own delivery man to ensure the
safety of the package and service fee will not be charged. As one of it’s objective is to provide outstanding
service to the consumers and build customer loyalty relationship with them. Burgership is located where most
people passed by and is near schools for students to try since the product is student budget as well. Besides that,
the company’s target market are millennials and Gen Z generations that are fond of eating such foods and
burgership is surely a perfect gift for their loved ones as well. As what they have said, “A way to a
woman/man’s heart is through their stomach.” The goal of the business is to serve consumers with high quality
and affordable foods where consumers wouldn’t be just satisfied with the food but in the service as well. The
entrepreneurs are looking forward to being known and distinguished in the market and to becoming one of the
well known in the food industry business. The entrepreneurs also wants the best for the consumers to experience
enjoyable food and establish a good and friendly environment with them.
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a) INTRODUCTION
Milk tea is a popular and widely consumed beverage at the moment. Milktea is popular not only for its
health benefits, but also for its unique blend and taste; it's no surprise that many customers are addicted to it. It
is a combination of milk and tea that can be flavored and infused with various ingredients. Customers can
select from a variety of options. Customers from the younger generations fell in love with this new product
trend. As a result, entrepreneurs see this as a huge opportunity to increase income while also developing a new
and unique product from the originals. Milk tea shops, like coffee shops, are great places for people to hang
The increased demand for milk tea prompted many entrepreneurs to enter the industry and open a milk tea
business. The milk tea business is a perfect example of monopolistic competition, a market structure in which
competition is very aggressive, causing different brands to compete for the consumers' loyalty. Entrepreneurs
must devise a strategy for how their product will stand out among all of their competitors. This is where
marketing strategy comes into play in order to capture the attention of consumers. Entrepreneurs must devise
the most effective and distinctive method of introducing and selling their product to the market. Marketing
strategy is regarded as the first step in a company's journey to success. The success of your company is
b) NAME OF ENRETPRISE
Our company is called Burgership, and we came up with the name because it is easy to
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c) COMPANY LOGO
d) VISION
Burgership is dedicated to the excellent service that can offer and be distinguished as a business
that can satisfy your cravings with fast and efficient service/
e) MISSION
Burgership is here to present and give the customers the food they have always wanted. We will
offer them our high-quality burgers, fries, and buffalo wings that will please and gruntle their tummy
at an affordable and justified price. Burgership will not just satisfy cravings but the demands of the
customers as well.
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f) DESCRIPTIVE DEFINITION OF THE PROJECT
Our menu consists primarily of fast food items that will satisfy all of your cravings in a single box. It serves
burgers, chicken wings, and freshly fried fries. The buffalo wings are also recommended for everyone because
the spiciness is reduced so that everyone can enjoy them. We also made certain that our ingredients came from
reputable suppliers, ensuring that our product is always freshly prepared and cooked.
The business’ target market is in the ages 18-27 years old that are fond of eating burgers, fries and
buffalo wings. Also these ages love to give gifts to their loved ones which makes burgership perfect for it.
The target market of the business focuses at the age 18- 27 years old. These ages belong to
Generation Z and Millenials. The business will be located at Gagalangin st. Tondo Manila. The pie chart and
table below shows the latest update on the manila official website that the population of the Generation Z and
Millenials in Manila has the biggest population among other ages. Which is why the entrepreneurs assumed that
the place is good for the business. Also, the place is near the market which is why many people go by that place
and it is known as a place where a lot of barkada can eat or do food trips because it is also near school.
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For business-to-customer markets, include:
Male P400.00
Lgbt
According to a new study by gifting platform Loop Commerce, there’s a solid chance that those shelling out
your most memorable presents are members of the millennial generation. The results of the survey — focused
on gift giving behaviors and conducted in February among a targeted sample — suggested that millennial
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consumers might be the most thoughtful generation when it comes to shopping for others. Specifically, the
researchers found that 42 percent of millennials purchased gifts just for fun, versus 26 percent of baby boomers
and 36 percent of Generation X respondents. Additionally, according to a new study by Foursquare and Carat
written up in The Drum, Gen Zers are nearly 20% more likely to visit a fast-food restaurant compared to other
generations. With these research findings the entrepreneurs assumed that burgership will highly sell the product
to millennials and Gen Z generation since the product is perfect as a gift and it is something new to their eyes
besides of it just as a “burger, fries and wings” product and as how Poetsch puts it, “youthful” often embodies
innovation.
Competitors
1. Doc Wings
Location: Tondo Manila Physical Stores:
● Tondo, Manila
● Caloocan, Manila
Online Store:
● FB Page- https://www.facebook.com/docwings/
2. Burger King
Location: (started in) Miami, Florida
Physical Stores (in Philippines):
● Quezon City, Metro Manila
● Las Piñas, Metro Manila
● Molino, Cavite
Online Store:
● Website- https://www.bk.com/
3. 8 Cuts
Location: Makati, Metro Manila
Physical Stores:
● Alabang
● Taguig
● San Juan
Online Store:
● Website- https://momentgroup.ph/brands/show/8cuts
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These competitors may advantage the business by being much known in the
market, but, it has some weaknesses as well. Their prices are too high, too overrated and have limited
product mix.
The stated competitors also have the same target market, which are the teen agers. As they strive to be a
hangout place for students or workers every after work or in times of free time.
8 Cuts and Burger King’s objective is to serve fresh meat of patty on their burgers. While Doc Wings’
objective is to serve unlimited chicken that consumers will get sick off.
But having their weaknesses doesn't somehow make the burgership an advantage. The problems and
challenges that may hinder burgership become sellable in the market are the consumers might seek
again for something new as generations pass by. Yes, teens are becoming the new gatekeepers of a
business, however, is that they're less loyal to brands and businesses than the generations that came
before them. "It's an accelerated rate of nostalgia," says Bliss. "They've grown up in an era where just
months after you've purchased the latest, greatest thing, the next best thing is around the corner. They
tend to be loyal to the best in class, rather than the brand, itself." This is where the entrepreneurs might
lack differentiation of the burger and fries to offer. Having a lot of competitors makes it very hard to get
to be known in the market, but the entrepreneurs have a unique twist of serving their product and that is
the concept that consumers can receive their meal in a box and get satisfaction on what's in the box for
an affordable fulfilling meal.
MARKETING PLAN
Burgership offers burgers with juicy meat with generous slices of vegetables and sauce. The company
also made the buffalo wings not too spicy for all ages to eat and enjoy the wings, and the fries are freshly deep
fried to prevent mushy kind of fries. Burgership ensures you that the business is one click away and it will be
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a) PRODUCT
The entrepreneurs came up with a concept of “Burgership” where all of your cravings will be in one
box and easy to ship. The box will contain 3 foods which we have craved in the middle of a pandemic like,
burger, chicken wings, and fries all in 1 box. It is good for 1 person, good as a present, and also good for
surprises. Imagine craving for chicken wings, burger, fries at the time and you plan to order it all, all of its
shipping fees will be shouldered separately which will cost you more, with Burgership you can buy it all in one
shipping fee and will surely fit in your budget. The benefits that the consumers may get to the product is that the
cooks made the buffalo chicken wings mid spicy so that any age can enjoy the buffalo wings. Also this will
surely satisfy your cravings as burgership offers you a “swak” portion of burgers, wings and fries only for you.
b) PRICE
The pricing strategy of burgership is bundle and competitive pricing. Burgership computed their price
by listing down all the ingredients and computed each of the food’s total price. Upon computing the total of
each food, the entrepreneurs solved the best price of the product. They have lowered the price of the buffalo
wings to lower the initial cost of the product as well. But when it is bought individually, the certain food would
cost higher. Also, one of it’s reasons why it costs lower is because the entrepreneurs considered their
BURGERSHIP
BURGER
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Burger Sauce 200 grams P 60.00
TOTAL P 483.00
FRIES
etc.)
TOTAL P 210.00
BUFFALO WINGS
TOTAL P 3,170.00
LABOR
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Box 24 pcs P366
TOTAL P366
c) PLACE
The business will be located at Gagalangin, Tondo Manila because the place is near a market and there
are already a lot of food establishments. Many people go by that place and it is known as a place where your
barkada can eat or do food trips because the specific places it was chosen as well because the place is close to a
school. The place is also big enough to have a kitchen and storage where the orders can be ready.
d) PROMOTION
Promotion is one of the most effective ways or techniques in order to sell the products which your
business is selling. That is why the entrepreneurs also made various ways to promote their products to be known
in the market, persuade customers and achieve the company’s mission and vision. Lists below are the
The entrepreneurs made video advertisements that are posted and can be viewed in our social media
accounts in Facebook and instagram. In provided social media accounts, the poster and video advertisement will
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Sales promotion
Sales promotion is a bridge for advertising and personal selling. Having a discount doesn't mean
that the product “only” cost this much or it offers low quality. It is a way to persuade the customers
to feel that the product is worth it and not disappointing when they bought the product. The business
must stay ahead of the competitors for the consumers to continue to favour the business. That is why
the entrepreneurs offers promo buy 2 get 3% discount and for special events like birthdays, birthday
celebrants can get a birthday discount, PHP 60 off just bring birth certificate or ID that will serve as
Personal selling
Entrepreneurs made brochures where information about the product will be displayed and will
persuade customers to try the product. Also stickers for the consumers can collect and get excited on
designs.
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BROCHURE STICKER
Public relations
To be known more in public, Burgership has social media accounts. To search the
business’ fb page or instagram just type burgership.ph. The entrepreneurs also posted in social
media accounts and brochure their business number for the consumers who don't have access to
OPERATING PLAN
Operations and management plan is the actions needed by the entrepreneur to operate
the business well in terms of equipment, requirements, labour and facilities needed.
1. Pre-Operating Period
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- Legal and Taxation Requirements -The legal requirements for starting a business in
the Philippines depend on its type of business and industry. Partnerships and corporations are
required to be registered with the Securities and Exchange Commission (SEC), while single
proprietorship businesses are not. Proprietorships are instead required to register with the
Department of Trade and Industry (DTI) for the registration of their business name.
The following are the basic requirements to start commencing your business in the Philippines:
1. Mayor’s business permit – for getting the license to operate in the city or municipality and
2. BIR registration – for getting TIN, official receipts and invoices, registering your books of
accounts, and paying your national internal revenue taxes (Income tax, VAT or Percentage Tax,
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3. SSS, PhilHealth, and Pag-Ibig Fund registration – for registering yourself or company as an
employer and for remitting your employees’ contribution together with your employer’s share
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2. Form of Ownership Snack Zillas Company was created through limited partnerships of
Angelica Dee, Eileen Garganta, Queeziah Garcia, Angelmae Frianeza, and Francine Flores. The
said names have given their equal shares of PHP 2,000 to build the business burgership. Through
this partnership, the entrepreneurs signed a contract stating that if one of the founders died, the
business will still continue. and if one partner has a plan on withdrawing his/her shares, they
must provide 6 months prior notice. If one of the entrepreneurs decided to sell his/her
contribution to the business, the person can decide with or without the other partner’s consent.
To increase the capital of the business, the loan will be depending on the partnership's
agreement.
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PRODUCT SPECIFICATION
Manila. This is where the enterprise's get the supplies. However, Burgership is located at
Gagalangin, Tondo Manila where the final product will be made. Its commercial space is enough
for the production of foods and there's a separate room for the preparation room. The place has a
size of 53 square meters. There will be no renovation, as the establishment doesn't need it as of
now. Its location is also near the Manufacturing site. Hence, the staff can easily get supplies
PRODUCT PROCESS
Preparation Method
To make this tea, you will have to get your hands on custard pearls., it’s common these days and you can find
Custard pearls with cooking guidelines, you should use 7 parts water to 1 part custard pearls. The cook time for
boba pearls is around 10 minutes on high temperature or until they are delicate and chewy. Make a point to mix
once in a while to keep the pearls from staying. When cooked, blend boba with sugar syrup add sugar and
Custard pearls ought to be flushed with tepid or cold water once they have been bubbled. Spot the pearls in a
fine work strainer or tea strainer before pouring the water. If you are going to store plenty of pearls, enable them
to cool to room temperature before putting away in the cooler for as long as 4 days.
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Most boba teas you find in stores are improved using amazing sugars consolidated milk. You can use powdered
sugar, dark colored sugar, or works of art, nectar to improve your bubble milk tea. You can also add a Hong
3. Add to tea
Meanwhile, mix your tea following the British rules mentioned above.
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MACHINES AND EQUIPMENT
We intend to locate our small business in Gagalangin street Tondo Manila because the
population of the Generation Z and Millenials in Manila has the biggest population among other
ages. Which is why the entrepreneurs assumed that the place is good for the business. Also, the
place is near the market which is why many people go by that place and it is known as a place
where a lot of barkada can eat or do food trips because it is also near school
S AND Y PRIC L
EQUIPMENT E COST
Ventilation
Processors
Grill
Double Deep
Fryer
Freezer 0
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Storages Racks 2 660 1,320
Equipment
Supplies /
Serving Ware
Equipment
TOTAL 61,874
BURGERSHIP
BURGER
TOTAL P 483.00
FRIES
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Ingredients Quantity Price
etc.)
TOTAL P 210.00
BUFFALO WINGS
TOTAL P 3,170.00
LABOR
TOTAL P366
WASTE MANAGEMENT
Fast food chains like our business generate a large amount of waste that threatens the environment and
the health condition of the society they serve. However, our business (burgership) wants to minimize the waste
to keep our surroundings clean and health friendly that's why our company proceed to do waste management so
that we provide a trash cans that separates the plastic, papers, glass and wet wastes. We also made our
packaging eco-friendly like for example the plastic cups or paper bags that you can reuse for planting, designing
or even use it as garbage bag. Meanwhile wet waste or food waste can be used as fertilizer for any plants.
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V. MANAGEMENT AND ORGANIZATION
Management team is a group who will manage the business full time and must commit to the
company. The table below shows the job description and qualifications of a job that a personnel
must meet.
Ability to Skillfully
Multitask.
Creativity.
Time
Management.
Teamwork.
Leadership
Skills.
Time
Must have a ability
Atleast Management.
to handle
Highschool Graduate
transactions
and knows how to Product Knowledge.
accurately and
record cash flow
responsibly
Telephone Etiquette.
Customer Service.
Dispute resolution.
Dependability
Angel Mae Delivery Can drive Monthly
To deliver the food to
Frianeza Girl everywhere Rate:
Highschool Graduate the customer at the
2,000-
designated time.
Former rider 3,500
Must be a license
holder To deliver the food
Have some skills
safely
at driving and at
Finished the Driving
the same time
School Must receive the
pinpointing the
payment
location.
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Francine Delivery Monthly
Highschool Graduate
Flores Girl Keeping up Rate:
concentration. 2,000-
Has a Must know how to
3,500
license/license drive and to be
Quality communication.
holder friendly to the
customers.
Attention to detail.
Has a clean driving
record.
Customer care
VI. STRATEGIES
Star Burger is a new restaurant with a unique plan to achieve success and become an industry leader.
That is why we will be providing our products in the most convenient and efficient way available–either at
This will give us an advantage over our competitors because customers won’t need to find a parking place,
wait in a long line, jockey for a seat, and clean up the mess left by a previous patron. Our goal at Star Burger
is to provide enough income to be able to run our business and still move on with our charity aspect.
The entrepreneurs gave an equal shares of PHP 2, 000 to establish proper a capital that are enough and to
SHARES PRICE
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Ms. Flores, Francine PHP 2,000
Lists below are the needed ingredients and equipment for the business. The total amount is PHP 14, 133, the
entrepreneurs discussed that the extra money that will be left is for emergency purposes
CAPITAL = 10,000
Labor 350
Gas 570
Electricity 2,500
Rent 2,500
BURGERSHIP
Balance sheet
2022-2026
Assets
Ms. Dee, Angelica’s Capital PHP 2,000 PHP 2,000 PHP 2,500 PHP 2,500 PHP 2,500
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Ms. Garganta, Eileen’s PHP 2,000 PHP 2,000 PHP 2,500 PHP 2,500 PHP 2,500
Capital
PHP 2,000 PHP 2,000 PHP 2,500 PHP 2,500 PHP 2,500
Ms. Frianeza, Angelmae’s
Capital
Ms. Flores, Francine’s PHP 2,000 PHP 2,000 PHP 2,500 PHP 2,500 PHP 2,500
Capital
Cash PHP 4,288 PHP 4,000 PHP 5,500 PHP 2,500 PHP 2,500
Inventory PHP 8,512 PHP 8,512 PHP 8,512 PHP 8,512 PHP 8,512
Accounts Receivable PHP 7,200 PHP 5,000 PHP 8,488 PHP 3,488 PHP 3,488
Prepaid Expenses PHP 2,500 PHP 2,500 PHP 2,500 PHP 2,500 PHP 3,000
TOTAL PHP 32,500 PHP 29,652 PHP 37,500 PHP 29,500 PHP 30,000
Liabilities
Employees Salary PHP 17, 500 PHP 17, 500 PHP 20,000 PHP 20,000 PHP 21,000
TOTAL PHP 27,500 PHP 24,152 PHP 31,500 PHP 22,500 PHP 23,000
Shareholder’s equity
Investor 1 PHP 5,000 PHP 5,500 PHP 6,000 PHP 6,500 PHP 7,000
TOTAL PHP 5,000 PHP 5,500 PHP 6,000 PHP 6,500 PHP 7,000
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TOTAL LIABILITIES AND PHP 32,500 PHP 29,652 PHP 37,500 PHP 29,500 PHP 30,000
SHAREHOLDER’S EQUITY
INCOME STATEMENT
YEAR 1
JAN FEB MARCH APRIL MAY JULY AUG SEP OCT DEC
JUNE NOV
(2%) (3%)
Sales 18,000 18,000 18,000 18,000 18,000 18,360 18,360 18,360 18,360 18,360 18,911 18,911
300 300 300 300 300 306 306 306 306 306 315 315
Unit Price
17,700 17,700 17,700 17,700 17,700 18,054 18,054 18,054 18,054 18,054 18,596 18,596
Gross
profit
Expenses:
5,000 5,000 5,000 5,000 5,000 5,100 5,100 5,100 5,100 5,100 5,253 5,253
Salary
5.000 5.000 5.000 5.000 5.000 5.000 5.000 5.000 5.000 5.000 5.000 5.000
Utilities
1,500 1,500 1,500 1,500 1,500 1,530 1,530 1,530 1,530 1,530 1,576 1,576
Rent
5,112 5,112 5,112 5,112 5,112 5,214 5,214 5,214 5,214 5,214 5,370 5,370
Other
Expense
16,612 16,612 16,612 16,612 16,612 16,844 16,844 16,844 16,844 16,844 17,199 17,199
Total
Expense
1,088 1,088 1,088 1,088 1,088 1,210 1,210 1,210 1,210 1,210 1,397 1,397
Net
Income
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YEAR 2-5
Expenses:
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