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OUR VALUES
Together, we are building the future of
communications
We make products and decisions everyday around our
core values. They drive what we do for our customers.

LIVE THE SPIRIT EMPOWER START CREATE NO BE THINK DRAW BE

OF CHALLENGE OTHERS WITH WHY EXPERIENCES SHENANIGANS HUMBLE AT SCALE THE OWL FRUGAL

LIVE THE SPIRIT Tackle hard problems. If our ambitions aren't terrifying, we aren't pushing
OF CHALLENGE ourselves enough.
EMPOWER Make heroes. Unleash the greatness of others, inside and outside of the
OTHERS company.

START WITH WHY Start by understanding why customers care. Challenge assumptions with
data.

CREATE Inspire confidence and admiration in every interaction someone has with
EXPERIENCES Twilio.
NO SHENANIGANS Be thoughtful. Always deal in an honest, direct and transparent way.

BE HUMBLE Everybody has something to learn. Seek first to understand, then be

understood.
THINK AT SCALE Anticipate where we’re going and invest in systems that provide a
consistent customer experience as we grow.

DRAW THE OWL There's no instruction book, it’s ours to draw. Figure it out, ship it and iterate.
 BE FRUGAL Profit is the engine that lets us achieve our goals. If we do more with less, we
can do more.

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