BUSINESS PLAN

OWNERS

Tiffany S. Villamater Joehn Clyde P. Lansangan

Caster Troy V. Bautista Jayra C. Balanditan
Anthony A. Carreon Raven D. Calapuz
Patricia Mae D. Castro Jam Dexter M. Gadingan
Jenine Q. Concepcion Wiljohn Lee A. Mañebo
Angel L. Cordero Marfhie Mae T. Pascua
Thea Marie B. Dimarucut Rafhaella Mae L. Perez
Dion Alfonso D. Dipasupil Mark Jacob S. Piccio
Gerlie G. Gabriel Rose Ann S. Portugal
Jedi Danielle G. Joaquin Ryza B. Rodriguez
Krysell Anne H. Oliveros Jasmin Lorraine B. Taberna
Angela P. Quitalig James Amir Q. Taguiam
Justine Kate G. Sarmiento Nora C. Taguines
Rhea Ann B. Suba John Rey T. Villanueva
Kaith C. Taberna Jericho Simon M. Vitug
Kristel Ann E. Vidad Dion Alfonso D. Dipasupil

Población F. Tañedo Tarlac, Tarlac City

E-mail address : potatomineftantc@gmail.com

Contact number : 09691101933
Facebook Page : Potato Mine

“Explosion of taste in your mouth.”

 TABLE OF CONTENTS
Title Page

Preface………………………………………………………………………………………..3
Executive Summary…………………………………………………………………………4
General Business Description
❖ Name of the Business…………………………………………………………………5
❖ Mission, Vision, Goals and Objectives……………………………………………….5
❖ Industry of the Business………………………………………………………………6
❖ Form of the Business…………………………………………………………………6
Products and Services
❖ Products………………………………………………………………………………7
❖ Product Costing………………………………………………………………………8
❖ Competitive Advantages……………………………………………………………..9
Marketing Plan
❖ Target Market………………………………………………………………………...10
❖ Competitors…………………………………………………………………………..10
❖ Swot Analysis………………………………………………………………………...11
❖ Marketing Strategies………………………………………………………………….11
❖ Unique Selling Points………………………………………………………………...12
Operational Plan
❖ Location………………………………………………………………………………13
❖ Process………………………………………………………………………………..13
❖ Employees……………………………………………………………………………14
❖ Inputs…………………………………………………………………………………14
❖ Suppliers or Sources………………………………………………………………….16
❖ Process for Monitoring Progress………………………………………………….….16
Management and Organization……………………………………………………………17
Financial Plan……………………………………………………………………………….25
Innovation…………………………………………………………………………………...36
Corporate Social Responsibility and Ethics………………………………………………37
Appendices…………………………………………………………………………………..38

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PREFACE

Potatoes are initially popular in Spain, as they are seen to provide cheap sustenance for
the poor. But it was not long before they became in demand throughout the continent. Potatoes
are easy to grow and highly nutritious, containing: vitamins, minerals, and fiber. In 2023,
potatoes will become a popular main dish for snacks — fried potatoes and french fries. However,
there's a lack of diversion in these dishes.

Potato Mine Company has seen this opportunity to provide a potato dish that would not
just satisfy the Supertasters — people who like salty foods — but also will satisfy Chiliheads.
Potato mine has come up with a dish that does not just provide nutritious attributes, but also
bombing flavors! Satisfying both supertasters and chiliheads.

“Explosion of taste in your mouth.”

-The Owners

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EXECUTIVE SUMMARY

The business will operate operations under the brand name Potato Mine. It will serve
Potato Crujiente, a high-quality, affordable snack of potatoes that is an extremely good source of
fiber, vitamin C, and antioxidants. The potato dish comes in a number of tastes, including cheese,
barbecue, and the original or plain alone, and there are dips available for customers to pick from.
Additionally, it will be served with Fresh Juice, Limonada Azul, and Tè Rojo as side beverages.

The goal of the business is to inspire everyone to eat more healthily through the sale of
our unique potato snack, Potato Crujiente, and by providing a product that is both innovative and
made healthier by utilizing potatoes in our product.

The business will use efficient marketing techniques to promote and sell the products,
including the use of social networking sites, tarpaulin, and simple yet appealing packaging. Any
person from any age, gender, or religion will be among the business's prospective consumers.

When making some business choices that directly impact our consumers, we'll make
proper care to consult them. By actively engaging in our communities and using sustainable
business practices whenever feasible, Potato Mine will continuously demonstrate its commitment
to sustainability, both as an individual and as a business.

By accurately and totally addressing our clients' demands, we will make sure that we hold
ourselves to the highest standards. For our partners, workers, and clients, we will strive to create
a work environment that offers an ethical, sustainable way to make a livelihood and living in the
environment.

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GENERAL BUSINESS DESCRIPTION

A. Name of the Business

Potato Mine is derived from the combination of "potato" and

"land mine". It is adopted from the Plants vs. Zombies Heroes and it is
one of the powerful cards in the game.
The business wants to serve people these fresh potatoes with
healthy, rich, and explosive flavors in their mouth. It is named this
way with the goal that the customers will have good impressions that
will persuade them to try our product.

B. Mission, Vision, Goals and Objectives

Mission
● To be able to satisfy our target market, the students.
● To be able to provide fresh, locally sourced, and healthy goods for the customers.
● To establish a "bang for the buck" snack for our target market.

Vision
● We envision to be the most popular food business that enables people to gratify
their stomachs and taste senses from delicious meal preparation.
● The business envisioned having a clean environment and lesser waste with the
usage of eco-friendly materials.
● We also envision selling in a fast friendly environment that appeals to pride
conscious health minded customers.
● The business envisioned to become a role model for businesses by being pertinent
to the people we serve.
● The business is also envisioned to continue to improve and innovate new products
that will greatly impact people's mind set on vegetables and health.

Goals
● To advocate for a healthy way of life.
● To become the go-to spot for meals and drinks for our customers.
● To uphold a high standard of service and provide consistent, excellent training
that guarantees staff members are competent in their roles.
Objectives
● To offer high-quality, nutritious items with exceptional service at value costs.
● To create a safe and healthy environment.

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● To guarantee customer satisfaction.

●
C. Industry of the Business
Potato Mine is a food business, where the majority of the products they offer are snacks
and beverages. The owners made the decision to open a food business in order to provide the
people with better foods, snacks, and drinks and to help people become more positive to fight
sickness, especially against the unhealthy lifestyle that every Filipino leads. Moreover, a lot of
unhealthy foods are offered on the street, which has a negative influence on people's diets,
weight gain, and even obesity. To sum up everything stated, the main goal of the business
owners is to provide customers with healthier versions of their preferred foods and beverages.

D. Form of the Business

A business called Potato Mine is a partnership that offers a variety of healthy and
appetizing foods and drinks. In order to produce a distinctive and outstanding product that would
grab clients' senses, several ideas and concepts were combined to build this business. Divided
responsibilities will also make it much simpler for the partners to start and run the business
effectively.

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PRODUCTS AND/OR SERVICES

This section addresses the goods or services the company will offer, its competitive
advantages, and the cost of the goods or services provided.

A . Products

Patata Crujiente – is a Spanish word that means Crunchy Potato since the Potato dish
originated from Peru that uses Spanish as their official language. We chose this Potato dish as it
is easy to do and also tastes good. Not only good in its taste but also good in our health as it uses
potatoes that are a good source of Fibers, Vitamin C, and Antioxidants. In addition, this Potato
dish is just new to students and can be an advantage to us because it can attract customers to try
this new Potato dish.

Cooking Procedure:

● To start the procedure in cooking the potato dish, first, grab some potatoes then peel it
and slice it into dice. Boil the potatoes until it softens. Smash it firmly until it gets the
right consistency. Next, put the chopped celery, corn starch, salt and paprika. Mix it until
all the ingredients are combined proportionately.
● For the egg mixture, add salt and black pepper to the egg mixture and mix it well. On the
other hand, the Crumb mixture needs Bread crumbs, Rosemary and Eden Cheese.

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● After mixing all of the needed ingredients, the next step is to roll the potato mixture and
slice it equally. Then, grab a fork to press the mixture and make a rectangular shape.
After that, dip it in the egg mixture. After that, put it in the crumb mixture and cover it
well. The next thing you want to do is to preheat the pan and put the right amount of oil.
Turn it into low-medium heat and then deep fry the potato and wait until it turns to
golden brown. Serve it on a plate and dip it in cheese dip or mayo.

There are initially 2 flavors of the potato dish. Cheese, and Barbecue. These are
powdered flavors added to the potato dish that depends on the cravings of the consumers.
Additionally, there are dips that they can choose to dip their snack in.
Finally, it will be served in a cup with drinks or can be sold in pieces.

Fresh Juice – as we are going to sell a fried product, students may feel thirsty after
eating. This is why we choose to also sell Fresh Juice that can ease the thirst of the customers
that is added to the serving of potato dishes.
Limonada Azul – is the Spanish term for “Blue Lemonade”. A juice blend of Blue
lemonade flavor that is truly refreshing that makes you feel relaxed when you drink it.
To make it, we need Blue Lemonade powdered juice, Ice, Lemon slices, and freshwater.
Mix the juice powder in the water thoroughly until it is well mixed. After that, put the ice into
the mixture and add the lemon slices to add more freshness to the juice.
Tè Rojo - is the Spanish term for “Red Tea”. A juice blend of Red tea lemonade flavor
that compliments the saltines of potato as it is a sweet blend of juice.
To make this fresh juice, we need Red Tea Lemonade powdered juice, Ice, and
freshwater. Mix the juice powder to the water and add the ice to make a fresh Red Tea Juice.

B. Product Costing

● Patata Crujiente (Php 7.00 per piece/ Php 39.00 per bundle) – We all know not all
students have that large amount of money from their allowances as they have to use it in
many kinds of payments, so we decided to give choices to the customers if they will buy
per piece or per cup. This price costing was chosen so that students can still afford to buy
the product and have a taste of our potato dish. Also, we can still grow money from it as
the cost is not low for us to earn money.
● Juice Blends
Red Tea (Php 5.00 per 8oz & Php 10.00 per 16oz)

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Blue Lemonade (Php 6.00 per 8oz & 12.00 per 16oz)

We have made a choice for students to choose if they want their potato dish to have it
with drinks so that they will just add 10 pesos to their potato dish or separately they will buy a
drink varying from Red Tea that is Php 5.00 per 8oz cup and Php 10.00 per 16oz cup, and Blue
Lemonade that is Php 6.00 and Php 12.00 per 16oz cup.

C. Competitive Advantages
Our product has many competitive advantages that could stand out from other products or
services. First is that it is really a budget friendly product. Our product costs not too much so that
students can afford to buy some. We all know that nowadays thriftiness is a must because of the
higher price of goods and services. Next is that our product, specifically the Patata Crujiente, is
new to the eyes and ears of the customers. As it is new to them, they tend to look at it and try it
to have an insight about the product. Also, services and products that we offer have high quality
that we can offer to our customers and make them satisfied with us.

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MARKETING PLAN
This section involves the intended target audience or potential consumers, prominent
rivals, and obstacles in establishing a market, the case for why consumers should buy our
product, marketing techniques, and the special selling point of our goods

A. Target Market
Chiliheads(people who love spicy dishes) -This snack is really suitable for the ones who
are likely to choose spicy foods and have cravings for it. Additionally, they can still enjoy the
taste of the Potato dish because of the flavors compliments to each other creating a savory, a bit
of spicy flavor and not a devouring hotness to the mouth.

Youths and Students - Students and younger people tend to like fried savory snacks like
potato fries and other fried foods more frequently. Because the primary product is a fried potato
dish, the target market in this instance is more suited to students. Additionally, because the
market is located in a school, most of the patrons will be students. Today's pupils are often
pragmatic when it comes to product prices. One of the characteristics of students is their
knowledge, which is well-known. Consumers should think about the things they are buying as
well as any potential health benefits and risks before making a purchase. Before this happens, the
meal that Potato Mine is providing would be healthy since the oil that will be used will be plant
based as it is more healthier because of its unsaturated fat.

B. Competitors
The competitors of Potato Mine are other businesses which suggest similar products such
as drinks and snacks. Businesses like Foodry, Bitezip, Food Boost, Yummy Inn, Pan to Plate, the
given names are the possible competitors of Potato Mine since most stores sell healthier or
nutritious products. Customers already know and certainly trust these existing businesses for the
reason that they guarantee customer satisfaction. The only thing that distinguishes us from our
competitors is our unique product. It might be a potato dish but it's most rich in vitamin C, which
is an antioxidant. The outcome products they offer have the same concept with the products of
Potato Mine. However, the difference is that the competitors offer their products via stationary
stores or street stalls while Potato Mine will operate via online and a small retail establishments
business which will operate in online websites and small shops with an open front from public
places. With online and stall, the business will gather customers not just from one place, but
many other places, and a best way to take your business directly to the consumers. This means a
considerable opportunity for greater income is created. In addition, Potato Mine's products are
more nutritious than the products offered by the competitors because the products are made up of
natural goods and vegetables which are rich in nutrients that other snacks and drinks cannot
produce.

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C. Swot Analysis

STRENGTHS WEAKNESSES

● Very affordable especially for the ● When it comes to technology and

students who have a very tight online service, our staff is lacking
budget. in experience.
● Clean and entertaining ambiance
● Healthy and Perfect for a merienda
● Excellent customer service
● High quality

OPPORTUNITIES THREATS

● Competitors offer high prices ● Competitors who sell the same

● Present in some social media
platforms
● Increase number of franchises
● No choice of place can be put
anywhere
● It become a Global trend
products like keri ko toh
● Customers unsatisfactory
● High inflation rate
● High Competition

D. Marketing Strategies
The organization will employ the following marketing techniques in the sequence listed
below. To attract more customers from its intended market. It outlines every method and strategy
that could be implemented in order to keep its customers satisfied and delighted to the very end.
● Potato mine will satisfy its customers by giving them the highest quality of food that we
can acquire and the best customer services out there to get the satisfaction that they need
and hopefully make them into loyal customers of our products.
● The business will give promotions to the customers that spend a certain amount of money
from our product, this will keep our current customers from coming back and this will
also attract the possible buyers.
● The promotional methods will incorporate the use of tarpaulin, posters, information
sheets and social media to provide them with more details about our products to gradually
convince them to buy our products
● The use of social media will also be implemented since it is one of the best approaches
that we can use to advertise our products. Online advertising will help us attract more
customers that can turn bystanders into loyal customers if we properly utilize the
potential of social media advertising.

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● Potato mine will also create a Facebook. This facebook page will be open to any kinds of
questions, recommendations , requests such as pre-orders to make it much easier for the
consumers to communicate, share their thoughts with us.

E. Unique Selling Points

Potato Mine aims to be the most popular food business that enables people to satisfy their
cravings from a nutritionable healthy snacks and quality service. The company uses eco-friendly
packaging and healthy ingredients to produce a delicious and healthy meal while still keeping in
mind the greater good of the environment. Patata Cruciente is the main product of the said
company. It is a Spanish word that means crunchy potato since it originated from Peru, a country
that uses a Spanish language. The looks of Patata Cruciente are unique not just in flavor but also
in looks. It is not yet available in any other stores or food business in our target market, thus, it
gives the company and its product an edge over its competitors. They also offer a variety of fresh
juices, Lemonada Azul and Tè Rojo, refreshing beverages that will surely quench the thirst of
consumers. The healthy dishes that they offer do align with each other. That's why it's easy for
the clients to decide whether they should buy or not. These many unique characteristics of the
company makes it distinguishable in the market and it helps them build a prominent brand.

Potato Mine will create a facebook page that will be managed by the marketing team of
our business. The page will consist of our business name, logo and the tagline. This method will
ensure that the customer who comes across our page will have a much easier time understanding
the idea of our product.
The purpose of this facebook page is to advertise our product locally without spending
any money through transportation or interacting with them in person, especially now where most
individuals spend most of their time on their smartphones. And lastly, We can get the attention of
more people that might be interested in our product along with the people who want to share
their thoughts with us.
The overall benefit of this Facebook page to our business will be the availability of all
individuals who want to inquire, request, including pre-orders, and share their suggestions to
make it simpler for them to get in touch with us and express their opinions regarding the taste of
our product and our overall customer service.

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OPERATIONAL PLAN

This section describes the location of the business, how the products or services will be
produced, the number of employees and their skills, knowledge, and qualifications required, the
inputs or raw materials used, the suppliers, and the daily operation of the business.

A. Location

The location of the business, Población F. Tañedo Tarlac, is a bustling area with various
commercial establishments and residential properties. It is conveniently located in the heart of
Tarlac City, making it easily accessible to both locals and tourists.

B. Process
Product : Patata Crujiente
Ingredients :
Potatoes Egg Bread Crumbs
Salt Eden Cheese Paprika
Corn Starch Black Pepper Celery
Salt Rose Mary

Procedure : 2. Crumb mixture needs Bread crumbs,

For Potatoes Rosemary, and Eden Cheese.

After mixing all of the needed ingredients

1. First, grab some potatoes then peel it
and slice it into dice.
2. Boil the potatoes until it softens.
3. Smash it firmly until it gets the right
consistency.
4. Next, put the celery, corn starch, salt
and paprika.
5. Mix it until all the ingredients are
combined proportionately.
For the Egg and Crumb mixtures
1. Add salt and black pepper to the egg
mixture and mix it well.
1. Roll the potato mixture and slice it
equally.
2. Grab a fork to press the mixture and
make a rectangular shape.
3. Dip it in the egg mixture.
4. Put it in the crumb mixture and cover
it well.
5. Preheat the pan and put the right
amount of oil.
6. Turn it into low-medium heat and
then deep fry the potato and wait
until it turns to golden brown.

There are initially 2 flavors of the potato dish. Cheese, and barbecue. These are
powdered flavors added to the potato dish, and there are also sauces that depend on the desires
of the consumers.

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Product : Limonada Azul

Ingredients : Procedure :
Blue lemonade powdered juice 1. Mix the juice powder in the water
Water thoroughly until it is well mixed.
Ice 2. put the ice into the mixture and add
Lemon the lemon slices.

Product : Tè Rojo
Ingredients : Procedure :
Red Tea Lemonade powdered juice 1. Mix the juice powder to the water.
Water 2. Add ice to make a fresh Red Tea
Ice Juice.

C. Employees
For the purpose of running the Potato Mine booth, the company will engage 31 workers.
There will be two heads of the financial department and two heads of the production department.
In contrast, there will be 10 servers outside and 5 servers in the stall. There will also be 12
workers for production. The required age range is between 18 and 20 years old. Employees in the
production area should at the very least have experience in dish preparation and cooking.
Employees in the service area should be able to handle customers well and have experience with
marketing tactics. The staff members in charge of financial management ought to have
experience in the field. The employees will go through an interview and satisfy all conditions,
including a resume, barangay clearance, and medical certificate.

D. Inputs
Ingredients
In order to start the business, the ingredients are a must, as these are what comprise the
products offered.

Potatoes – it is the main ingredient of Patata Crujiente.

Corn Starch – is a common thickening agent used in many recipes, including mashed potatoes.
It helps to create a smoother and creamier texture in the potatoes.
Mayonnaise and Ketchup – will serve as the sauce for patata crujiente
Egg – it helps hold the ingredients together to create better consistency.
Black Pepper, Paprika, Rosemary, and Salt. – is used as a seasoning and preservative in food.
Bread Crumbs and Eden Cheese – used to coat potatoes before frying and to create a crispy
outer layer.
Celery – is used to add flavor and aroma.
Powdered flavoring – is used as a convenient and cost-effective way to add flavor to food and
drinks. It comes in a variety of flavors, such as blue lemonade, red tea lemonade, cheese, sweet
and sour, and barbeque.

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Lemon – the lemon slices were used to add more freshness to the juice.
Water – will be used for various processes, including cleaning and boiling the potatoes. It will
be used for the ice and juices and cleaning the equipment.
Ice – ice is a primary ingredient for the drinks, as it is the only one that can make them cool and
refreshing.

Physical Facilities Equipment

In order to start and manage the operation of the business, physical facilities are required,
which will be used in the production of the goods and providing a clean and appealing
environment for the customers.

Cooking Tong – due to the cooking of the patata crujiente, a cooking tong is used in deep frying.
Strainer – used to separate the product from the oil.
Masher -- is a food preparation utensil used to crush or mash potatoes.
Peeler – is used to remove the outer layer of potatoes.
Knife – it is used to be able to slice the ingredients easily.
Chopping Board – A cutting board is a durable board used for ingredients that will be sliced
and chopped.
Straw – straw is used to sip drinks without having to tilt the cup. It is a popular alternative to
plastic straws due to its biodegradability and eco-friendliness.
Toothpick – used to pick the potato dish.
Paper Towel – to dry the excess oil from the product.
Plastic Gloves – were used to not directly touch the ingredients or the product.
Refrigerator – is an important factor to help maintain and sustain the freshness of the
ingredients, and it will also keep the ice consistent.
Measuring Cup and Spoon – these will be used to measure the amount of dry and wet
ingredients to be used in the products and to control the serving size for potatoes and juices.
Frying Pan – A frying pan is used for cooking the patata crujiente.
Gas Stove – Allows the employees to control the heat or the temperature when cooking the
product.
LPG – is used to operate the gas stove.

Cleaning Equipment

Paper towel – cleaning oils and debris while cooking

Sponge and Dishwashing liquid – cleaning equipment that has been used in cooking.
Trash Bag - a disposable bag used to contain solid waste.
Microfibre Cloth- a superior tool for germ removal.
Broom and Dustpan - These will be used to clean the cooking area and the stall where the
product will be made and displayed.

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E. Suppliers or Sources of Materials

The suppliers of the business are the local markets. By sourcing from local markets, the
business is also supporting the local economy and promoting sustainable practices by reducing
transportation emissions. Additionally, using fresh, locally sourced ingredients can enhance the
quality and taste of the products. This approach can also help the business establish a strong
connection with the community and build a loyal customer base that values locally sourced
products. Moreover, it can provide opportunities for the business to collaborate with other local
businesses and create a network of support within the community.

F. Process for Monitoring Progress

Sales - Owners compile daily sales to identify the most popular product through
inventories. They will monitor sales to see if they are meeting the expected sales of the business.
The Financial management team will utilize a financial statement and calculate the number of
items sold per day, multiply the number by the relevant price, and then get cost.
Financial Monitoring and Management - This is keeping track of progress against our
plans and sharing how we are doing with key stakeholders.
Employee’s Performance – In business it is needed to monitor its employees
performance. Owners will monitor its employees for their monthly performance,— if they are
able to perform their duties properly, do they treat the customers nicely, that would satisfy the
customers and attract them to buy more of our products.
Customers’ Satisfaction – In order to monitor the customers satisfaction Owners will
conduct a survey. To maintain the Customers Satisfaction the employees will have a pleasing
attitude towards the customers, clean the booth, and be able to respond quickly to their requests.
Customer satisfaction has a big impact in any business. It will help the business to know if
customers are going to buy their products repeatedly.

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MANAGEMENT AND ORGANIZATION

The business will be managed by one of the owners, Tiffany S. Villamater. As a Chief
Executive Officer (CEO), she portrays skills needed to help the business be established. She's
capable of leading and motivating her team to achieve their business goals. As the CEO, she is
knowledgeable in terms of marketing and financial management, she also portrays the ability to
handle any possible occuring problems — internally and externally — efficiently.

Organizational Chart

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JOB DESCRIPTION : TIFFANY S. VILLAMATER

Job Title : Chief Executive Officer
Responsible to : Handling the business ; Leading the team
Main Purpose of Job : In charge of the operation of the business.
Duties Includes :
• Overseeing the strategic direction of the business.
• Meeting with suppliers, and possible investors.
• Setting a short-term and long-term goal for the business to achieve.
• Reviewing the sales reports and financials.
• Directs the operational aspect of the business.
Role : As the Chief Executive Officer, I am expected to lead the business to financial growth
and stability. I am also expected to efficiently operate the business to its full extent.

JOB DESCRIPTION : JEDI DANIELLE G. JOAQUIN

Job Title : Production Manager / Partner
Responsible to : Production Operations.
Main Purpose of Job : Oversees production process and coordinates with all of the activities to
ensure that there are enough resources on hand.
Duties Includes :
• Estimating the costs and preparing the budgets.
• Oversee the production process.
• Schedule the production processes from start to finish.
Role : As the production manager , I will be responsible for ensuring that the production process
runs smoothly and efficiently. I will work closely with all teams to ensure that deadlines are met
and quality standards are maintained.

JOB DESCRIPTION : RHEA ANN B. SUBA

Job Title : Quality Control / Partner
Responsible to : Food quality.
Main Purpose of Job : Clear defects products and meet the needs and expectations of customers
Duties Includes :
• Monitor operations to ensure that they meet production standards.
• Inspect, test, or measure materials.
Role : As a quality control inspection, I am supposed to keep an eye on the quality of the
company's incoming and outgoing products. I am also expected to conduct tests, analyze
measurements, and monitoring the quality of finished products'.

JOB DESCRIPTION : THEA MARIE B. DIMARUCUT

Job Title : Quality Assurance / Partner
Responsible to : Food process.

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Main Purpose of Job : Monitoring how the product is made or processed.

Duties Includes :
• Ensuring all processes are controlled and monitored.
• Documenting new and existing processes.
• Processing quality audits and quality assurance reviews.
Role : As the Quality Assurance / Partner. I will monitor the process of making the product,
document different processes existing and new, creating and performing tests, identifying errors,
and providing feedback to verify that a final product meets a company's quality requirements.

JOB DESCRIPTION : KRISTEL ANN E. VIDAD, GERLIE G. GABRIEL, AND KAITH

TABERNA
Job Title : Production Team Leader A, B, C / Partner
Responsible To : Production Activities
Main Purpose of Job : Oversee production activities and identifies production troubleshoots.
Duties includes :
• Monitors production activities.
• Lead their team to efficiency.
Role : As a production team leader, my duties include overseeing the production area to ensure
productivity and quality in the assembly of produced goods, as well as monitoring production
operations, identifying issues with the goods process, and coming up with solutions. I am also
expected to have strong leadership skills to be able to direct, control, correct, and motivate the
team members.

JOB DESCRIPTION :
MARK JACOB S. PICCIO ANGEL L. CORDERO
JOHN REY T. VILLANUEVA ROSE ANN S. PORTUGAL
KRYSELL ANNE H. OLIVEROS JERICHO SIMON M. VITUG
RAFHAELLA MAE L. PEREZ RYZA B. RODRIGUEZ
JAM DEXTER M. GADINGAN RAVEN D. CALAPUZ

Job Title : Production Staff

Responsible To : Production of quality products.
Main Purpose of Job : Preparing the product and monitoring the process.
Duties includes :
• Meeting quality products.
• Meeting deadlines for the products.
Role : As a Production staff, we are the responsible for inspecting, finalizing, preparing the
products and maintain the cleanliness of our place

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JOB DESCRIPTION : ANGELA P. QUITALIG

Job Title : Sales Manager / Partner
Responsible To : Sales Department
Main Purpose of Job : Overseeing daily operations in the Sales Department.
Duties includes :
• Hiring and training sales staff.
• Relaying information from upper management to department staff about sales quotas.
• Generate reports tracking how well each individual achieves seasonal targets sales.
Role : It is my responsibility as the sales manager to guide the group of sales reps in
accomplishing our company's sales targets. In order to make wise judgments, I am also required
to oversee the development and execution of sales plans, train and grow the sales staff, and
evaluate sales data.

JOB DESCRIPTION : JUSTINE KATE G. SARMIENTO AND MARFHIE MAE T.

PASCUA
Job Title : Associates / Partner
Responsible To : Customer care
Main Purpose of Job : Complete daily tasks and offer support to their team.
Duties includes :
• Ensure client's needs are met.
• Interact effectively with customers and team members daily.
Role : As a Sales Associate/Partner. I'm in charge of assisting consumers with their purchases. I
greet customers as they approach the store, aid them in finding certain products, make sure the
store is properly stocked with goods, offer assistance to customers as needed, and complete
transactions like sales and refunds, among other things.

JOB DESCRIPTION : WILJOHN LEE A. MAÑEBO

Job Title : Chief Marketing Officer
Responsible To : Business’ marketing and advertising objectives.
Main Purpose of Job : Responsible for overseeing the planning, development and execution of
the business' marketing and advertising initiatives.
Duties includes :
• Oversee the business's overall advertising and sales strategy.
• Drive revenue by increasing sales through marketing activities.
• Coordinate marketing efforts with the business’ financial and branding goals.
Role : It's my duty to oversee the planning, development and execution of an organizations
marketing and advertising initiatives. I play a vital role in a company's growth and have
important responsibilities that range from creative influence to business strategy.

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JOB DESCRIPTION : CASTER TROY V. BAUTISTA

Job Title : Marketing Manager
Responsible To : Promote the Business.
Main Purpose of Job : Develop marketing and pricing strategies, generate new business leads,
and oversee marketing department staff.
Duties includes :
• Oversee all marketing campaigns for the business.
• Implement strategy.
• Ensure the company is communicating the right messaging to attract prospective customers and
retain existing ones.
Role : My responsibility as a marketing manager is to promote the company and to ensure that
the organization is communicating the appropriate messaging in order to attract new customers
and maintain existing ones.

JOB DESCRIPTION : PATRICIA MAE D. CASTRO

Job Title : Market Strategist
Responsible To : Strategic marketing plans.
Main Purpose of Job : Lead and optimize marketing efforts for the business and client
campaigns, and collaborate with multifunctional teams to execute them.
Duties includes :
• Researching, developing, and communicating strategic marketing plans to meet the company's
goals.
Role : As the market strategist, I am expected to lead and optimize marketing efforts for our
business. I am also responsible for researching, developing and communicating strategic
marketing plans to meet the business goals.

JOB DESCRIPTION : JASMIN LORRAINE B. TABERNA

Job Title : Market Analyst
Responsible To : Studying market conditions, competitors' activities and consumer behavior.
Main Purpose of Job : Help the business decide which products and services to sell, as well as
to which customers and at what price.
Duties includes :
• Gathering, analyzing, and interpreting marketing data.
• Preparing detailed reports on consumer behavior, competitors' activities, outcomes, and sales.
• Monitoring customer bases and identifying new ones.
• Forecasting future market, consumer, and sales trends.
Role : As the market analyst, it is my responsibility to gather, analyze, and evaluate marketing
data in order to assist the company in deciding which goods and services to provide to customers
and at what price.

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JOB DESCRIPTION : JOEHN CLYDE P. LANSANGAN

Job Title : Chief Financial Officer / Partner
Responsible To : Managing the financial actions of the company.
Main Purpose of Job : Keep tracks to all of the finances of the business.
Duties includes :
• Tracking cash flow
• Building financial models
• Analyzing and preparing financial statements
• Reconciling income and expenses
Role : As a Chief Financial Officer (CFO), I manage the financial aspects of the business,
including financial reporting, budgeting, and risk management. I develop and implement
financial strategies that support our goals, provide guidance to stakeholders, and ensure our
financial stability.

Role : As an accountant, I am also responsible for managing all the accounting transactions in
our business.

JOB DESCRIPTION : JAMES AMIR Q. TAGUIAM

Job Title : Research and Development Manager/Partner
Responsible To : Research and Development Strategies
Main Purpose of Job : Determine, implement and monitor research and development strategies.
Duties includes :
• Improving existing products.
• Lead key projects with R&D to support business goals.
• Research, design and evaluate materials, assemblies, processes, and equipment.
Role : As the Research Development Manager, I have the duty to search for improvements of the
product, service, and equipment used to provide good quality services. In addition, it is my job to
evaluate and analyze the problems and challenges that the business is facing to develop and
make new ideas.

JOB DESCRIPTION : NORA C. TAGUINES

Job Title : Market Researcher/Partner
Responsible To : Market Study
Main Purpose of Job : Collects and studies information about customers, sales trends, products,
and services to develop future marketing plans.
Duties includes :
• Study about the industry — consumer preference and business conditions.
• Analyze current and potential competition.

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Role : In my role as a market researcher, I must identify and establish objectives, create
resources for data gathering, gather and research data, analyze results, and report findings. I also
must identify possible new products and markets, forecast and follow industry trends, and
produce reports and presentations.

JOB DESCRIPTION : JAYRA C. BALANDITAN

Job Title : Product Developer/Partner
Responsible To : Product Marketing.
Main Purpose of Job : Crucial in the product development process, from concept to production.
Duties includes :
• Create prototypes.
• Test products.
• Ensure that the final product meets all requirements.
Role : As a Product Developer, I manage the process of developing a product or enhancing
existing products in order to meet customer expectations effectively.
I also maintain and source relationships with manufacturers, suppliers and vendors.

JOB DESCRIPTION : ANTHONY A. CARREON AND JENINE Q. CONCEPCION

Job Title : Graphic Design / Partner
Responsible To : Visual Content
Main Purpose of Job : Develop the overall layout and production design for advertisements,
brochures, magazines, and corporate reports, etc.
Duties includes :
• Shape the visual aspects of websites, books, magazines, product packaging, exhibitions and
more.
Role : As a business graphic designer, I am expected to create and communicate ideas that
visually inform, inspire, and captivate customers about our business offered products and
anything about our business.

JOB DESCRIPTION : DION ALFONSO D. DIPASUPIL

Job Title : Investor
Responsible To : Funding Investments.
Main Purpose of Job : Funding of future projects and products of the company in the recent and
future events.
Duties includes :
• Invest in the future projects.
• Observe the lackings and things that will need to improve in the company.
Role : As an investor, I will play a crucial role in the growth and success of the company by
providing financial support and strategic guidance to ensure that the company's projects and
products are funded effectively and efficiently.

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FINANCIAL PLAN

The financial plan figures the amount of start-up capital required, as well as capital
sources, returns on investment, and other financial factors. It takes into account how much
money is required, where it will be obtained, and how it will be spent.

FINANCIAL ASSUMPTIONS

Financial assumptions are the key estimates and predictions made about the financial
aspects of a business or project. These assumptions serve as the foundation for financial
projections and analysis. They include factors such as sales growth rates, pricing strategy, cost of
goods sold, operating expenses, and capital expenditure estimates. Financial assumptions help in
creating realistic financial forecasts, evaluating the financial feasibility of the venture, and
making informed financial decisions. They are essential for budgeting, cash flow management,
and financial risk assessment.

1. The business will operate every day per year. (365 days in year 1 and 3 while the year 2 is a
leap year, it has 366 days)
2. Required Starting Inventory is equal to the 10,000
3. Required Starting Cooking & Cleaning Supplies is good for one year
4. Required Starting Packaging Supplies is good for one day
5. Unit Sales of products offered per day is:
- 80 for Patata Crujiente - 40 for Limonada Azul (8 oz)
- 40 for Te Rojo (8 oz) - 35 for Limonada Azul(16oz)
- 35 for Te Rojo (16 oz) - 20 for Patata Crujiente Bundle
6. Unit Sales will increase by 15% in year 2 and 20% increase in year 3.
8. Prices of the products will increase by 5% on year 2 and 10% increase on the third year
9. Desired ending inventory is 50,000 and it increases by 5% per year
10. Expenses will remain the same every year
11. Equipment will depreciate in 3 years with no residual value .

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PRODUCT COSTING

PATATA CRUJIENTE
Yield: 150 pieces
Menu Equivalent Equivalent
Ingredients Cost Quantity Measure Cost
Bread Crumbs P28.00 per pack 2 packs 2 packs P 56
Corn Starch P50.00 per kg 1 kg 1 kg 50
Black Pepper P15.00 per tbsp 2/3 tbsps 10 g 10
Cheese Powder P30.00 per pack 1 pack 1 pack 30
Cheeze P54.00 per pc 1 pc 1 pc 54
Salt P10.00 per pack 1 pack 1 pack 10
Potatoes P 64.00 per kg 2 kg 2 kg 128
Celery P5.00 per stem 3 stems 3 stems 15
Medium Egg P7.00 per pc 9 pc 9 pc 63
BBQ Powder P8.00 per pack 8 packs 8 packs 64
Paprika P15.00 per pack 1 pack 1 pack 15
Rosemary P11.00 per pack 2 packs 2 packs 22
Mayonnaise and Ketchup P55.00 per pack 1 pack 1 pack 55
Cooking Oil P76.00 per liter 1 liter 1 liter 76
Paper Bowls P50.00 per bundle 1 bundle 1 bundle 50
Total Recipe Cost P 698
Cost per Yield P 4.653
50% Markup P 2.3267
SUGGESTED RETAIL PRICE P 6.98

TE ROJO (8oz)
Yield: 50 servings
Equivalent Equivalent
Ingredients Cost Menu Quantity Measure Cost
Juice Powder
(Blue Lemonade) P100.00 per pack 1 pack 1 pack P 100
Plastic Cups (8oz) P 40.00 per pack 1 pack 1 pack 40
Mineral Water P25.00 per galon 1 galon 1 galon 25
Total Recipe Cost P 165
Cost per Yield P 3.3
50% Markup P 1.65
SUGGESTED RETAIL PRICE P 4.95

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TE ROJO (16oz)
Yield: 25 servings
Equivalent Equivalent
Ingredients Cost Menu Quantity Measure Cost
Juice Powder
(Blue Lemonade) P100.00 per pack 1 pack 1 pack P 100
Plastic Cups (16oz) P 40.00 per pack 1 pack 1 pack 40
Mineral Water P25.00 per galon 1 galon 1 galon 25
Total Recipe Cost P 165
Cost per Yield P 6.6
50% Markup P 3.3
SUGGESTED RETAIL PRICE P 9.90

LIMONADA AZUL (8oz)

Yield: 50 servings
Equivalent Equivalent
Ingredients Cost Menu Quantity Measure Cost
Juice Powder (Red Tea) P100.00 per pack 1 pack 1 pack P 100
Plastic Cups (8oz) P 40.00 per pack 1 pack 1 pack 40
Lemon P 40.00 per pc 1 pc 1 pc 40
Mineral Water P25.00 per galon 1 galon 1 galon 25
Total Recipe Cost P 205
Cost per Yield P 4.1
45% Markup P 1.845
SUGGESTED RETAIL PRICE P 5.945

LIMONADA AZUL (16 oz)

Yield: 25 servings
Equivalent Equivalent
Ingredients Cost Menu Quantity Measure Cost
Juice Powder (Red Tea) P100.00 per pack 1 pack 1 pack P 100
Plastic Cups (16oz) P 40.00 per pack 1 pack 1 pack 40
Lemon P 40.00 per pc 1 pc 1 pc 40
Mineral Water P25.00 per galon 1 galon 1 galon 25
Total Recipe Cost P 205
Cost per Yield P 8.2
45% Markup P 3.69
SUGGESTED RETAIL PRICE P 11.89

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PATATA CRUJIENTE BUNDLE (5 Patata Crujiente and Drinks)

Yield: 50 servings
Menu Equivalent Equivalent
Ingredients Cost Quantity Measure Cost
Patata Crujiente P4.65 per pc 250 pc 250 pc P 1,162.5
Blue Lemonade or Red Tea P6.60 per 16 oz 50 16oz 50 16oz 330
Paper Cups (22oz) P100.00 per bundle 1 bundle 50 pc 100
Paper Bowls P50.00 per bundle 1 bundle 50 pc 50
Total Recipe Cost P 1,642.5
Cost per Yield P 32.85
20% Markup P 6.57
SUGGESTED RETAIL PRICE P 39.42

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SALES PROJECTION

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PROJECTED COST OF GOODS SOLD

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EXPENSES

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BREAK EVEN

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PROJECTED STATEMENT OF COMPREHENSIVE INCOME

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PROJECTED STATEMENT OF CASH INFLOWS

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PROJECTED STATEMENT OF FINANCIAL POSITION

Potato Mine Company

PROJECTED STATEMENT OF FINANCIAL POSITION (In Peso)

1st Year 2nd Year 3rd Year

ASSETS

Current Assets
Cash 225,093.00 430,645.53 762,477.75
Inventory 50,000.00 52,500.00 55,125.00

Non-Current Assets
Equipments 14,432 14,432 14,432
Accumulated Depreciation - Equipments -4,810.67 -9,621 -14,432
TOTAL ASSETS 284,714.33 487,956.19 817,602.74

Liabilities & Partners' Equity

Liabilities
Accounts Payable
TOTAL LIABILITIES 0.00 0.00 0.00

Equity

Beginning Capital
Potato Mines Capital 82,632.00 284,714.33 487,956.19

Current Capital
Potato Mines Capital 202,082.33 203,241.86 329,646.55
TOTAL EQUITY 284,714.33 487,956.19 817,602.74

Total Liabilities and Partners’ Equity 284,714.33 487,956.19 817,602.74

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INNOVATION

The concept of the company itself is to improve or innovate on the typical foods that
people eat for snack time. Snacks and beverages make up the majority of Potato Mine's product
offerings in the food industry.

The owners decided to start a food company to give the public a choice to healthier snack
and drinks rather than what they often to buy in the streets that may cause bad effects to their
health. There are many bad food options available on the street, which has an adverse effect on
people's diets or chronic diseases in connection to their digestive system and also may affect
other body organs. In contrary to this, Potato Mine offer healthier snack option because of that it
uses natural ingredients and veggies that are rich in nutrients.

Potato Mine wants to be the most well-known food company that provides people with
wholesome snacks that are nutritious and high in service so they can sate their demands. The
company creates a delicious yet does not affects your health in a bad way but in a good way
rather. Moreover, the company also considers the larger benefit of the environment by using eco-
friendly packaging and healthy components.

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CORPORATE SOCIAL RESPONSIBILITY AND ETHICS

As a responsible and socially-conscious business, Potato Mine understands the

importance of giving back to the community and the environment. Here are some Corporate
Social Responsibility initiatives that Potato Mine will undertake:

1. Sustainable Farming Practices

- Potato Mine can commit to sustainable farming practices that minimize the impact on the
environment. This can include the use of organic and non-toxic fertilizers, efficient water
management, and responsible waste management.

2. Supporting Local Farmers

- Potato Mine can source its potatoes from local farmers to support the local economy and reduce
its carbon footprint. By building strong relationships with local farmers, Potato Mine can also
ensure that it is getting high-quality potatoes while promoting sustainable farming practices in
the local community.

3. Donating to Food Banks

- Potato Mine can donate a portion of its profits or surplus potatoes to local food banks to support
families in need. This initiative can help reduce food waste while supporting the community.

4. Employee Volunteerism
- Potato Mine can encourage its employees to volunteer their time and skills to local community
initiatives. This can include volunteering at local food banks, community gardens, and other
social and environmental initiatives.

5. Eco-friendly Packaging
- Potato Mine can adopt eco-friendly packaging that is biodegradable, compostable, or recyclable
to reduce waste and promote sustainable practices.

6. Supporting Environmental Causes

- Potato Mine can partner with non-profit organizations that work to protect the environment and
promote sustainability. This can include initiatives to reduce carbon emissions, conserve natural
resources, and protect biodiversity.

By adopting these initiatives, Potato Mine can demonstrate its commitment to responsible and
sustainable business practices while making a positive impact on the community and the
environment.

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APPENDIX

LOGO BROCHURE

INGREDIENTS PHYSICAL FACILITIES AND CLEANING EQUIPMENTS

SOCIAL MEDIA SITE AND CONTENT

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