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FOODable

__________________

A Feasibility Study

Presented To the Faculty of the Entrepreneurship Department

Asian Institute of Computer Studies

__________________
In Partial Fulfillment Of The

Requirements for the Degree

Bachelor of Science in Entrepreneurship

By

Alemania, Marian Xena R.

Bisnar, Pia Marie G.

Borlas, Eden

Cuaresma, Narmel Danise T.

Petil, Aileen

Yadao, Angelica A.

MAY 2022
EXECUTIVE SUMMARY

Modern generation has gained a rapid manner of living as business and economy have

developed. Cooking or cooking yourself may be a cheap and healthy option, but it never tastes

like a local restaurant. Fast food restaurants became very popular during the 1950s because

families needed a place where they could quickly pick up food. FOODable a Fast-food restaurant

that offers quick cook and ready cooked affordable value meals. We will be offering value meals

or combos, depending on the chain-usually consists of a hamburger, a side of fries, and a drink.

Drinks that will be offer in this store come with tea. The proponents studied the

geographic characteristics of the proposed location, LIPATODA Tricycle Terminal, Molave St

Payatas Quezon City. They discovered that it is the best fit for the business concept of providing

'hand carry food meal' to customers who are always on the go. Because it is a business

establishment, the location is also easily accessible to individuals. The total population of

Barangay Payatas, Quezon City reached 130,333 as of August 1, 2015.

This accounts for 4.4 percent of the city's total population. Because the business is

located near a tricycle port, it intends to reach out to those who are always on the move.

FOODable is a well-known and usually well-regarded or marketable term, therefore

proponents consider a trademark logo that will help customers to recognize the FOODable core

brand and "spoon and fork" of the company. They feel that if customers enjoy the items that the

company provides, they will want to return. The business emphasizes their innovative products,

competitive pricing, effective promotions and the right place for the business. Knowing your

competitors is extremely important for a business to know how to acquire a favorable position on
the market. The FOODable analyzes and evaluates the market competition to find the product's

strengths and shortcomings.

The Proponent come up with the idea of building their own Food Hub, complete with

portable packaging and low prices that will function as a traditional snack with a twist.

FOODable's invested capital is 10,000.00, which came from the 16.666667 percent share of each

partner. After deducting all expenses and taxes, the return on investment is 60,000.00, indicating

that half of the invested capital has been returned. The asset's return is 19.64, and the payback

period is 3 years. As a result, the financial analysis is feasible.

The socioeconomic study demonstrates the business's contribution to the environment,

job creation, and the benefit that the government will receive by declaring VAT and paying the

appropriate taxes. It also benefits the community by promoting health, in addition to the benefits

gained by the researcher, school, and society from this study.


TABLE OF CONTENTS
Chapter 1

THE BACKGROUND AND RELATED STUDY

Introduction

Our need to eat has evolved from a simple act of providing our bodies with the fuel they

require to a complex art of presentation and taste combined with our natural desire to try

everything we see, touch, smell, and, of course, taste.

The ever-increasing variety of foods available in our local stores and restaurants only

serves to confuse and tempt us into new culinary adventures and delights. We can always find a

place that prepares and sells the food we want at a reasonable price, from the sandwich shop to

award-winning restaurants. While cooking or preparing food for ourselves may be a cheaper or

healthier option, it never seems to taste the same as our local restaurant. Most people who have

cooked their own versions and varieties of local, Chinese, Indian, or other international cuisine

believe they do not have the same taste or texture as an authentic meal from a local restaurant or

takeaway. Cooking at home has become a chore rather than a choice. With so many

readymade meals available, spending time in the kitchen is becoming increasingly unappealing.

People are spending more time and money in fast food and restaurant establishments. Although

some may see this as a negative, it has created a new market for ready-to-eat meals that are just a

phone call away. As long as these establishments are vetted by health and hygiene departments,

and our options are diverse, high-quality, and healthy, they can be a good alternative to cooking

our own meals.


Proponents of the Project

Table 1: Project Proponent

NAME ADDRESS CITIZENSHIP

Alemania, Marian Xena R. 1 Glenn St. Culiat Filipino

Tandang Sora Quezon

City

Bisnar, Pia Marie G. 4AC RMT Metro Heights Filipino

Subdivision Culiat Quezon

City

Borlas, Eden 35 Molave extension Filipino

Payatas Quezon City

Cuaresma, Narmel Danise T. B1 L50 Celina Homes 4 Filipino

Brgy. Burgos, Montalban

Rodriguez Rizal

Petil, Aileen Lot 89 Don Francisco st. villa Filipino

Beatriz old balara

Quezon City

Yadao, Angelica Rd. 44 Old Balara Filipino

Diliman, Dupax St.

Quezon City
Vision

FOODable vision is to create a better everyday life for many people.

Being the one of the best that can provide an outstanding quality, service, and

cleanliness, so that we make our customer satisfied and happy.

Mission

We provide a value-added and innovative product solutions for the

wellness of food and personal care about that and the goal of FOODable

business is to be successful and become a famous business in the country

and of course to provide people with affordable food for them. Our

FOODable business will provide extraordinary and unique menus to serve

for something new and to be pleasant for our future customers.

Proposed Name of the Business

We choose FOODable because we know people love the food so much,

and in our chosen business we can cater the needs of the people. FOODable

has a lot to offer and we can assure you that the food is affordable and

worth on its price.


Description of the Logo

Location of the Business

35 Molave extension Payatas Quezon City

Figure 2: Actual Location


Figure 3: Satellite Image

The proponents studied the geographic characteristics of the proposed location,

LIPATODA Tricycle Terminal, Molave St Payatas Quezon City, and discovered

that it is the best fit for the business concept of providing 'hand carry food meal'

to customers who are always on the go. As a result, the proponents believe that

LIPATODA Tricycle Terminal, Molave St Payatas Quezon City, is a good fit for

the business concept because it is close to the proposed business's prospective

target market. Aside from that, Molave St. is home to terminals, bus stops, a wet

market, It's where most people from Payatas, Litex, and the surrounding areas

congregate. As a result, the business's prospective target market includes not

just Molave but also Payatas and Litex, and nearby barangays. Because it is a

business establishment, the location is also easily accessible to individuals.

Even though there are numerous food establishments near the location, the

proponents claim that the market does not provide enough to meet the needs of

customers seeking great meals at a reasonable price.


CHAPTER 2

MANAGEMENT AND ORGANIZATIONAL STUDY

Nature of the Business

FOODable a Fast-food restaurant that offers quick cook and ready cooked

affordable Value meals. We will be offering value meals or combos,

depending on the chain—usually consists of a hamburger, a side of fries,

and a drink. Drinks that will be offer in this store comes with tea. for

example, Milk tea, Fruit Tea or even just a simple tea that will ease the

craving and hunger people who have no time in preparing foods on their

table.

Source of Capital

The capital contributions of this partnership shall be the amount of

sixty thousand pesos (Php 60,000) contributed by the partners in cash of

the amounts of Php 10,000 from the Printing Shop business savings of Ms.

Alemania, Php 10,000 from the personal bank loan of Ms. Bisnar, Php

10,000 from the Employment Savings of Ms. Borlas, Php 10,000 from the

guardian's personal savings of Ms. Cuaresma, Php 10,000 from the

personal savings of Ms. Petil, and Php 10,000 from the Vape Shop business

savings of Ms. Yadao and a total of Php 60,000.


Table 2: Capital Investments

Partners Equity in Source of Capital Percentage of

Peso Contribution

Alemania, 20,000 Printing Shop 16.6666667%

Marian Xena R. business savings

Bisnar, Pia Marie 20,000 Personal Bank 16.6666667%

G. Loan

Borlas, Eden 20,000 Savings through 16.6666667%

Employment

Cuaresma, Narmel 20,000 Guardian’s personal 16.6666667%

Danise T. savings

Petil, Aileen 20,000 Personal savings 16.6666667%

Yadao, Angelica 20,000 Vape Shop 16.6666667%

business savings

Capital: 120,000 100%

Chapter 3
Marketing Study

Description of Target Market

The proponents examined and assessed their market in this chapter, using studies,

data collection, surveys, food tasting, interviews, observation, and projection to

determine the future market position.

Market Size

The total population of Barangay Payatas, Quezon City reached 130,333 as of August

1, 2015. This accounts for 4.4 percent of the city’s total population. The household

population of Barangay Payatas constituted a sum of 130,277 while the remaining 56

people belonged to the institutional population or those residing in institutional living

quarters such as hotels, hospitals, orphanages, homes for the aged, jails, and military

camps.

Target Market

The research was carried out on the spot in order to determine the business's target

market. Because the business is located near a tricycle port, it intends to reach out to

those who are always on the move, such as commuters, student, drivers and

"tambays," by providing them with convenient carry-out meals. Commuters,

employees, drivers, and students who frequently pass by and may be interested in

purchasing products offered by the corporation are our key target market.
Marketing Strategies

In this section, the proponents emphasize the strength of the FOODable and the

products they will offer. This includes the products, pricing strategy, promotions and

place. The business emphasizes their innovative products, competitive pricing,

effective promotions and the right place for the business.

Product

• SUPER COMBO

Figure 7: SUPER COMBO

The figure above shows the Burger Overload with Milk tea. The proponents have

thought of changing the name of Double patty burger to Burger overload because it gives

specific description on the product and to give emphasize the burger is overload with

cheese and bacon plus the double patty.


• BBC COMBO

Figure 8: BBC COMBO

The figure above shows the Bacon Cheese Burger with Milk Tea. The

proponents come up with the idea of putting regular burger with a twist of

bacon and cheese, just to innovate the taste.

• EBC COMBO
Figure 9: EBC COMBO

The figure above shows the Bacon Cheese Egg Burger with Milk tea. The typical

burger comes up with a bacon and added with egg and cheese. The proponents have

studied this product and we innovated the typical burger patty. Bacon itself

compliment the taste added with egg and cheese.

• RBM COM

Figure 10: RBM COMBO

The figure above shows the Regular Cheeseburger with Milk Tea. The

proponents have tried the cheeseburger and instead of putting a regular burger,

the proponents decided to innovate it with the help of cheese.


• FF COMBO

Figure 11: FF COMBO

The figure above shows the Fries with Milk Tea. The proponents have studied

and tried the fries and it’s a perfect combination with the milk tea, perfect for

snack and it suits in any kind of weather.

• CD COMBO

Figure 12: CD COMBO


The figure above shows the Corndog with Milk Tea. The proponents is a sausage

usually a hot dog on a stick and innovate it with coated in a thick layer of cornmeal

batter and deep fried.

• SIOMAI RICE

Figure 13: SIOMAI RICE

The figure above shows the Siomai Rice. The proponent of Siomai made of ground

pork, shrimp, and shitake mushrooms are tasty and filling and it is good for main

meal by having rice and siomai on top.


• DIMSUM RICE

Figure 14: DIMSUM RICE

The figure above shows the Dumpling with Rice. The proponent of the food is try by

steamed dumplings are easy to make and delicious as an appetizer, snack, or main

meal!

QUALITY AND STYLE

The supplier of the packaging came from a well-known company name

DABOBOX, so the packaging used is made of highly quality materials. A distinctive

style of FOODable packaging especially the yellow color represents innovation and

happiness. Generally, it doesn't play a central role in the logo and is sparingly used to

highlight important features of the logo. The proponents want the customer to be able

to eat the foods and drinks comfortably, the cup is designed to be used one-handed to

easily hold the packaging wherever the customer goes. The straw is place on the

center of the cup together with the burger.


Brand

FOODable is a well-known and usually well-regarded or marketable term,

therefore proponents consider a trademark logo that will help customers to

recognize the FOODable core brand and "spoon and fork" of the company. That is

why the proponents decided to create a logo that represents the business product and

packaging with a simple graphical representation to give the customer an idea of

what the business is offering, and that is why the proponents created a word from

the sentence

"Affordable" because it is easier to recognize and remember.

Packaging

The unusual FOODable package style, particularly the yellow color,

symbolizes invention and happiness. It is used sparingly to highlight significant

characteristics of the logo and does not have a central role in the design. The cup is

meant to be used onehanded to conveniently carry the packaging wherever the

customer travels, as the proponents want the client to be able to eat the foods and

liquids pleasantly.
Figure 15: FOODable’s Packaging

Pricing Strategy

SUPER COMBO

Raw Quantity Equivalent Peso Cost

Materials

Oil 2 tsp 2 tsp 0.5

Bacon 2 pcs 2 pcs 10

Cheese 2 pcs 2 pcs 10

Burger Patty 2 pcs 76g 18

Buns 1 pc 1 pc 4

Fructose 2 tbsp 2tbsp 0.3

Milk Tea Powder 2 tbsp 2 tbsp 0.5

Tea 200 ml 200 ml 1.1

Ice 1 cup 1 cup 2

Total cost of raw materials 46.4


Divided by: number of serving 1_____

: 46.4

Multiply by: Mark-up price 80%_(37.12)__

Mark -up Price 37.12

Added to Original Price 46.4_____

Original Price : 83.52

Multiply by: 12 percent VAT 12%_(10.02)_

Price of: DOUBLE CHEESE OVERLOAD with MILKTEA : 93.54


BBC COMBO

Raw Quantity Equivalent Peso Cost

Materials

Oil 2 tsp 2 tsp 0.5

Bacon 2 pcs 2 pcs 10

Cheese 1 pc 1 pc 5

Burger Patty 1 pc 38g 9

Buns 1 pc 1 pc 4

Fructose 2 tbsp 2 tbsp 0.3

Milk tea Powder 2 tbsp 2 tbsp 0.5

Tea 200 ml 200 ml 1.1

Ice 1 cup 1 cup 2

Total cost of Raw Materials 32.04

Divided by: Number of Serving 1_____

32.04

Multiply by: Mark-up price 80%_(25.92)__


Mark-up Price 25.92

Added to Original Price 32.04_____

Original Price: 58.32

Multiply by: 12% VAT 12%_(6.99)_

Price of: Bacon Cheeseburger with Milktea 65.31

EBC COMBO

Raw Quantity Equivalent Peso Cost

Materials

Oil 2 tsp 2 tsp 0.5

Bacon 2 pcs 2 pcs 10

Egg 1 pc 1 pc 7.5

Burger Patty 1 pc 38g 9


Buns 1 pc 1 pc 4

Fructose 2 tbsp 2 tbsp 0.3

Milk tea Powder 2 tbsp 2 tbsp 0.5

Tea 200 ml 200 ml 1.1

Ice 1 cup 1 cup 2

Total cost of Raw Materials 34.9

Divided by: Number of Serving 1_____

39.4

Multiply by: Mark-up price 80%_(27.92)

Mark-up Price 27.92

Added to Original Price 34.9____

Original Price: 62.82

Multiply by: 12% VAT 12%_(7.53)_

Price of: Bacon Cheese Egg Burger with Milktea 70.35


RBM COMBO

Raw Quantity Equivalent Peso Cost

Materials

Oil 2 tsp 2 tsp 0.5

Cheese 1 pc 1 pc 5

Burger Patty 1 pc 38g 9

Buns 1 pc 1 pc 4

Fructose 2 tbsp 2 tbsp 0.3

Milk tea Powder 2 tbsp 2 tbsp 0.5

Tea 200 ml 200 ml 1.1

Ice 1 cup 1 cup 2

Total cost of Raw Materials 22.4

Divided by: Number of Serving 1_____

22.04

Multiply by: Mark-up price 80%_(17.92)__

Mark-up Price 17.92


Added to Original Price 22.4____

Original Price: 40.32

Multiply by: 12% VAT 12%_(8.06)_

Price of: Regular Cheeseburger with Milk Tea 48.38

FF COMBO

Raw Quantity Equivalent Peso Cost

Materials

Oil 500 ml 500 ml 0.5

Fries 80g 80g 15.68

Fructose 2 tbsp 2 tbsp 0.3

Milk tea Powder 2 tbsp 2 tbsp 0.5

Tea 200 ml 200 ml 1.1

Ice 1 cup 1 cup 2

Total cost of Raw Materials 20.08

Divided by: Number of Serving 1_____


20.08

Multiply by: Mark-up price 80%_(16.06)__

Mark-up Price 16.06

Added to Original Price 20.08____

Original Price: 36.14

Multiply by: 12% VAT 12%(4.33)_

Price of Regular French Fries with Milk Tea 14.47

CD COMBO

Raw Quantity Equivalent Peso Cost

Materials

1 quart 1 quart 22.50

Dough
Peso Cost: 3.88

Oil

Yellow Cornmeal 1 cup 1 cup 10

All-purpose cream 1 cup 1 cup 15.5

Salt ¼ tsp ¼ tsp 0.2

Black pepper 1/8 tsp 1/8 tsp 0.2

White sugar ¼ cup ¼ cup 0.5

Baking Powder 4 tsp 4 tsp 0.8

Egg 1 pc 1 pc 8

Milk 1 cup 1 cup 5

Total Cost of Raw

Materials for

Dough: 62.2

Divided by number

of serving : 16

Per serving : 3.88

1 pc 10

Tender Juicy 1pc

Oil ½ quarts

Equivalent: ½ quarts
Peso cost: 11.25

Wooden skewers 1 pc 1 pc 0.1

Fructose 2 tbsp 2 tbsp 0.3

Milk tea Powder 2 tbsp 2 tbsp 0.5

Tea 200 ml 200 ml 1.1

Ice 1 cup 1 cup 2

Total cost of Raw Materials 29.13

Divided by: Number of Serving 1_____

29.13

Multiply by: Mark-up price 80%_(23.30)__

Mark-up Price 23.30

Added to Original Price 29.13__

Original Price: 52.43

Multiply by: 12% VAT 12%_(62.9)_

Price of Corndog with Milk Tea 58.72


SIOMAI RICE

Raw Quantity Equivalent Peso Cost

Materials

Steam Siomai 4 pcs 4 pcs 16

Rice 1 cup cooked rice 1 cup cooked rice 10

Fried Garlic 2 tsp 2 tsp 0.3

Soy sauce 2 tsp 2 tsp 0.5

Calamansi 1 pc 1 pc 1

Total cost of Raw Materials 27.8

Divided by: Number of serving ___1__ _

27.8

Multiply by: Mark-up price __80%_

22

___1___

Add: Original Price: 23

Multiply by: 12% VAT

___12% Price of: Siomai Rice

25

DIMSUM RICE
Raw Quantity Equivalent Peso Cost

Materials

Dumplings 4 pcs 4 pcs 23

Rice 1 cup cooked rice 1 cup cooked rice 10

Fried Garlic 2 tsp 2 tsp 0.3

Soy sauce 2 tsp 2 tsp 0.5

Calamansi 1 pc 1 pc 1

Total cost of Raw Materials 34.8

Divided by: Number of Serving ____1_

34.8

Multiply by: Mark-up price __80%

27

___1___

Add: Original Price: 28

Multiply by: 12% VAT __12%

Price of: Dumplings with Rice 31


Promotional Strategies

Business promotion is the act of communicating with the general public in

order to persuade them to purchase FOODable's product. Promotion, as a broad

phrase, refers to all of the methods for making a product or service known to buyers

and available for purchase.

Menu Board

Figure 16: FOODable Menu Board

The figure shows the menu board, which is without a doubt is one of the most

important features in their food stall. It's often the first engagement a consumer has

with FOODable and it's this interaction that informs customers about what

FOODable offers and leaves a lasting impression of the FOODABLE brand in their

minds. The proponents construct a visually appealing menu board that is simple to
read and understand. Not only does a well-designed menu board help to represent the

brand, but so does the design of the menu board. It can, however, assist speed up the

ordering process and have a direct impact on sales.

Flyers

Figure 17: FOODable’s Flyer

The figure above shows the flyer that the company will hand out to the public at their

grand opening. Flyers may be outdated, but they may still be very powerful marketing

tools.
Social Media

In real time, social media generates a massive amount of data about FOODable

clients. Every day, over 600K Facebook likes are made, and 2 million photographs

and videos are shared on Instagram. These startling figures conceal a plethora of

information about the customers—who they are, what they want, and how they feel

about the FOODable. The availability of social media makes it easier for FOODable

customers to find and connect with one another. It is also more likely to boost client

retention and brand loyalty by communicating


Figure 18: FOODable’s Facebook Page

The figure above shows the official Facebook account of FOODable Facebook

advertising is the most targeted form of advertising. A major benefit of Facebook

advertising is its ability to reach the exact audience. FOODable can advertise to people.
Figure 19: FOODable’s Instagram Account

The figure above shows the official Instagram account of FOODable business. The

group can share contact information with viewers, including a business phone

number, email, and physical address so they know why they should follow and what

to expect when they do.

Competitors Analysis

Competitors are one of the obstacles that a business must face. However, staying

competitive and strategic at the same time is beneficial for the business. Knowing your

competitors is also extremely important for a business to know how to acquire a favorable

position on the market despite the competition.

The FOODable analyzes and evaluates the market competition to find the product's

strengths and shortcomings. The proponents will be able to design plans that will

create products to offer through creative promotion and successful services based on

competitive analysis. Recognizing competitors is also beneficial to the business's

efficient and effective plan implementation and monitoring. FOODable considers

basic human needs as part of its long struggle to become the best food sector in the

world. There are some competitors in the market, but the competition is not as fierce.

Proponents also say that the product packaging is distinctive and highly convenient

compared to the other food stalls in the area. This is the simplest strategy to increase

your customer's loyalty, which may lead to more opportunities to service them.
Direct Competitors

The company's direct competitors are businesses that provide the same product format

as a FOODable and compete for the same potential market, the majority of which are

milk tea cafes. To those who are direct competitors, the proponents conducted a

market research in the area about the competitors through observation and discovered

that there is three major competitor in the market that targets the same potential

market as

FOODable and that they have a significant impact on day-to-day business operations.

14%

36%
Keopi Shop
Aling Nena's Donut
Infinitea

50%

Figure 20: Direct Competitor’s Pie Chart


Chapter 4

PRODUCTION AND TECHNICAL STUDY

Product Description

The Proponent come up with the idea of building their own Food Hub, complete

with portable packaging and low prices that will function as a traditional snack with

a twist. Because Filipinos are foodies who are always up for trying something new

and interesting. It is a combination of Assorted Flavor Milk Tea topped with Combo

Burger, Fries, or Corn Dog and it is a unique fusion of products that the firm will

offer. The proposed business will always integrate their own "Fast Food and Stall

Business" concepts into one. Because the proponent wants to create their own

unique trade mark, this will look like a little version of a fast food restaurant counter

that will bring the ambiance and service of a fast food restaurant. The concept of the

product name was thoroughly researched by proponents in order to pique the

customer's interest in what the product name actually implies and to enable them to

comprehend the true goal of the business.


Projected Supply of Raw Materials

Table 5: Projected Supply of Raw Materials

Raw QNT Price Daily Total Total Total Cost

Materials Y Consump Cost Cost Yearly


SUPPLIERS
tion Weekly Monthly

Oil 1litter 200.00 200.00 1,400.00 6,000.00 73,000.00 Litex Wet &

Dry Market

Bacon 5kg 500.00 500.00 3,500.00 15,000.00 182,500.00 Litex Wet &

Dry Market

Cheese 400g 250.00 250.00 1,750.00 7,500.00 91,250.00 Litex Wet &

Dry Market

Burger 1kg 650.00 650.00 4,550.00 19,500.00 237,250.00 Litex Wet &

Patty Dry Market

Buns 500g 300.55 300.00 2,100.00 9,000.00 109,500.00 Litex Wet &

Dry Market

Fructose 1litter 500.00 500.00 3,500.00 15,000.00 182,500.00 Litex Wet &

Dry Market
All 1 litter 269.73 269.73 1,883.00 8,070.00 98,185.00 Litex Wet &

Purpose Dry Market

Cream

Black 250g 97.00 97.00 679.00 2,910.00 35,405.00 Litex Wet &

Pepper Dry Market

White 1kg 79.00 79.00 553.00 2,370.00 28,835.00 Litex Wet &

Sugar Dry Market

Baking 250g 69.00 69.00 483.00 2,070.00 25,185.00 Litex Wet &

Powder Dry Market

Egg 24pcs 180.00 180.00 1,260.00 5,400.00 65,700.00 Litex Wet &

Dry Market

Siomai 1000g 190.00 190.00 1,330.00 5,700.00 69,350.00 Litex Wet &

Dry Market

Rice 25kg 1200.0 100.00 700.00 3,000.00 36,500.00 Litex Wet &

0 Dry Market

Garlic 1kg 155.00 155.00 1,085.00 4,650.00 56,575.00 Litex Wet &

Dry Market

Hotdogs 2kg 370.00 370.00 2,590.00 11,100.00 135,050.00 Litex Wet &
Dry Market

Soy Sauce 1 litter 184.00 184.00 1,288.00 5,520.00 67,160.00 Litex Wet &

Dry Market

Calamansi 1kg 80.00 80.00 560.00 2,400.00 29,200.00 Litex Wet &

Dry Market

Dumplings 500kg 272.00 272.00 1,904.00 8,160.00 99,280.00 Litex Wet &

Dry Market

Salt 1kg 145.00 50.00 350.00 1,500.00 18,250.00 Litex Wet &

Dry Market

Beef 1kg 347.00 200.00 1,400.00 6,000.00 73,000.00 Litex Wet &

Frankfurter Dry Market

Yellow 1kg 340.00 200.00 1,400.00 6,000.00 73,000.00 Litex Wet &

Cornmeal Dry Market

Tube Ice 1 sack 150.00 150.00 1,050.00 4,500.00 54,750.00 Litex Wet &

Dry Market

French 1kg 289.00 289.00 2,023.00 8,670.00 105,485.00 Litex Wet &

Fries Dry Market

Milk tea 1kg 235.00 235.00 1,645.00 7,050.00 85,775.00 Litex Wet &
Powder Dry Market

TOTAL 5,569.00 43,152.00 210,282.0 1,864,785.

0 00

Our raw materials is our last resort when it comes to suppliers because we chose those in

the public market which are in large stores especially in Commonwealth Avenue cor

Batasan Rd, Quezon City because public markets in Litex Wet and Dry Market is one of

where goods fall so for us this is the most we chose for being closer to our stall and for no

extra charges if ever for delivery.

FOODable’s Stall

Figure 22: FOODable’s Stall from Front View


Figure 23 : FOODable ’s Floor Plan

Labor Requirements

Since the business will be operated and managed solely by the proponents for the

first two to five years, there will only be six labors, divided into two shifts: three labors

from 10 a.m. to 3 p.m. and three labors from 3 p.m. to 10 p.m.

Machineries and Equipment

Description Quantity Unit Cost Total cost


Bar Refrigerator 1 21,000 21,000

Burger Grill with Fryer and Steamer 1 1,869 1,869

Exhaust Fan 1 800 800

Fire Extinguishers 1 849 849

Gasul 11kg Mini Valve LPG Cylinder 1 3500 3500

Sealer Machine 1 2380 2380

_______

TOTAL 30,398

Kitchen Tools and Utensils

Description Quantity Unit Cost Total

cost

Burger Spatula 3 88 264

Bread Knife 2 69 138

Silicone Spatula 3 39 117


Condiment squeeze bottle 3 54 162

Polycarbonate Milk tea Shaker 3 119 357

Long Bar spoon Stainless 3 49 147

Jigger measure cup 3 40 120

Tapioca Scooper 2 40 80

Ice Box 1 1200 1200

Plastic Bucket Tapioca Container 1 150 150

Fries Container 1 149 149

Fries Flavor’s Containers 3 47 141

Brown Paper Bag/100pcs 5 33 165

_________

TOTAL 3,190

Furniture and Fixture

Description Quantity Unit Cost Total cost

Stainless Steel Gas Stove Stand 1 1599 1599

Prep Table 1 1299 1299

Chair Bar Counter 3 1298 3894

______
TOTAL 6,792

Non-Food Supply

Description Quantity Unit Cost Total cost

Square Paper Plate 5 30 150

Tissue 5 86 430

Sealing Film/3000shots 1 445 445

Milk Tea Straw/100pcs 5 87 435

Milk Tea cups/100pcs 5 195 975

Plastic Takeout Bag Single/100pcs 5 75 375

Plastic Takeout Bag Double/100pccs 5 75 375

Plastic bag Small/50pc 5 20 100

Plastic Gloves/100pcs 5 22 110

________

TOTAL 3,395

Sanitary Supplies

Description Quantity Unit Cost Total cost

Dishwashing Soap 1 Gallon 5 223 1115

Alcohol 2 73 146
Hand Soap 1 70 70

________

TOTAL 1,331

Office Supplies

Description Quantity Unit Cost Total cost

Record Book 2 75 150

Ballpen 10 5 50

Calculator 2 149 298

Time Card 2 45 90

________

TOTAL 588

Transportation and Shipping Requirements

The proponent will buy raw material in Commonwealth Market because it is the nearest
market in the store it is also accessible for the location of the store. Other than that, the

cost of supplies is cheaper and efficient.

They will use Tricycle as Transportation in buying Raw materials and supplies.

The travelling and carrying of the raw materials are not a problem since the tricycle is

just around the corner of the market. The travel time from the store to market will take

approximately 5-10 minutes depending on the Traffic. The team will deploy 2 staff to

purchase a raw material and the cost of transportation is 80 pesos a day since the

proponent wants to save the cost of transportation purchasing of raw material is every

once a week. And some of raw material is ordering in online.

Electricity

The Team will use kWH sub metering from Meralco as their source of electricity.

The metering device has the ability to measure energy usage. The electricity will be

used for the machines such as refrigerator, electric fan, fluorescent lamp and exhaust.

The total cost for the electricity is always based on how many kilowatt

hours is being consumed in a month. Since the current value of 1 kWh is 9.14 pesos, the

projected electricity consumption in every month is 45 kWh which equivalent to 411.30

pesos every month.


Water

The proponent will use from Maynilad in sub meter basis for cleaning the stall and washing the

dishes, meats, vegetables to prevent contamination and maintain the facilities and equipment

safe and clean. The water from Maynilad will also use in food and drinks preparation. The

current cost of water per cubic is 48 to 50 pesos.

Chapter 5
FINANCIAL STUDY

This chapter covers the financial parts of the study, which are necessary for a

business strategy to grasp. The research must predict a three-year financial statement to

see whether the future industry will be profitable despite the presence of competitors

and poor economic conditions.

The initial capital, source of money, cost of goods sold, and cost of sales is all included in

this chapter.

Source of Funds

The partners decided to each contribute a total of 20,000.00 in capital.

Table 5: Source of Funds

Partners Equity in Source of Capital Percentage of

Peso Contribution

Alemania, 20,000 Printing Shop 16.666667%

Marian Xena R. business savings

Bisnar, Pia Marie 20,000 Personal Bank 16.666667%

G. Loan

Borlas, Eden 20,000 Savings through 16.666667%


Employment

Cuaresma, Narmel 20,000 Guardian’s personal 16.666667%

Danise T. savings

Petil, Aileen 20,000 Personal savings 16.666667%

Yadao, Angelica 20,000 Vape Shop 16.666667%

business savings

Capital: 120,000 100%

Rent and Expenses

Table 6: Rent and Expenses

Monthly Annual Cost

1,000.00 12,000.00

Projected Income Statement

Table 8: Income Statement

FOR THE YEAR END OF DEC. 31, 2023-DEC. 26, 2025

2023 2024 2025

Sales 1,850,000.00 1,870,000.00 1,890,000.00


Less: Cost of 1,060,500.00 1,170,500.00 1,180,500.00

Goods Sold

Gross Income 789,500.00 699,500.00 709,500.00

Less: Operating Expenses

Rent Expenses 12,000.00 12,000.00 12,000.00

Salary 432,000.00 432,000.00 432,000.00

Office Supply 1,500.00 1,500.00 1,500.00

Transportation 7,680.00 7,680.00 7,680.00

Expenses

Promotional 3,000.00 3,000.00 3,000.00

Expenses

Depreciation 1,500.00 1,500.00 1,500.00

Expenses

Total Operation 457,680.00 457,680.00 457,680.00

Expenses

Income 331,820.00 241,820.00 251,820.00

Before Tax

Less: Income 106,182.40 77,382.40 80,582.40

Tax (32%)

Net Income 225,637.60 164,437.60 171,237.60

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