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A Feasibility Study
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In Partial Fulfillment Of The
By
Borlas, Eden
Petil, Aileen
Yadao, Angelica A.
MAY 2022
EXECUTIVE SUMMARY
Modern generation has gained a rapid manner of living as business and economy have
developed. Cooking or cooking yourself may be a cheap and healthy option, but it never tastes
like a local restaurant. Fast food restaurants became very popular during the 1950s because
families needed a place where they could quickly pick up food. FOODable a Fast-food restaurant
that offers quick cook and ready cooked affordable value meals. We will be offering value meals
or combos, depending on the chain-usually consists of a hamburger, a side of fries, and a drink.
Drinks that will be offer in this store come with tea. The proponents studied the
Payatas Quezon City. They discovered that it is the best fit for the business concept of providing
'hand carry food meal' to customers who are always on the go. Because it is a business
establishment, the location is also easily accessible to individuals. The total population of
This accounts for 4.4 percent of the city's total population. Because the business is
located near a tricycle port, it intends to reach out to those who are always on the move.
proponents consider a trademark logo that will help customers to recognize the FOODable core
brand and "spoon and fork" of the company. They feel that if customers enjoy the items that the
company provides, they will want to return. The business emphasizes their innovative products,
competitive pricing, effective promotions and the right place for the business. Knowing your
competitors is extremely important for a business to know how to acquire a favorable position on
the market. The FOODable analyzes and evaluates the market competition to find the product's
The Proponent come up with the idea of building their own Food Hub, complete with
portable packaging and low prices that will function as a traditional snack with a twist.
FOODable's invested capital is 10,000.00, which came from the 16.666667 percent share of each
partner. After deducting all expenses and taxes, the return on investment is 60,000.00, indicating
that half of the invested capital has been returned. The asset's return is 19.64, and the payback
job creation, and the benefit that the government will receive by declaring VAT and paying the
appropriate taxes. It also benefits the community by promoting health, in addition to the benefits
Introduction
Our need to eat has evolved from a simple act of providing our bodies with the fuel they
require to a complex art of presentation and taste combined with our natural desire to try
The ever-increasing variety of foods available in our local stores and restaurants only
serves to confuse and tempt us into new culinary adventures and delights. We can always find a
place that prepares and sells the food we want at a reasonable price, from the sandwich shop to
award-winning restaurants. While cooking or preparing food for ourselves may be a cheaper or
healthier option, it never seems to taste the same as our local restaurant. Most people who have
cooked their own versions and varieties of local, Chinese, Indian, or other international cuisine
believe they do not have the same taste or texture as an authentic meal from a local restaurant or
takeaway. Cooking at home has become a chore rather than a choice. With so many
readymade meals available, spending time in the kitchen is becoming increasingly unappealing.
People are spending more time and money in fast food and restaurant establishments. Although
some may see this as a negative, it has created a new market for ready-to-eat meals that are just a
phone call away. As long as these establishments are vetted by health and hygiene departments,
and our options are diverse, high-quality, and healthy, they can be a good alternative to cooking
City
City
Rodriguez Rizal
Quezon City
Quezon City
Vision
Being the one of the best that can provide an outstanding quality, service, and
Mission
wellness of food and personal care about that and the goal of FOODable
and of course to provide people with affordable food for them. Our
and in our chosen business we can cater the needs of the people. FOODable
has a lot to offer and we can assure you that the food is affordable and
that it is the best fit for the business concept of providing 'hand carry food meal'
to customers who are always on the go. As a result, the proponents believe that
LIPATODA Tricycle Terminal, Molave St Payatas Quezon City, is a good fit for
target market. Aside from that, Molave St. is home to terminals, bus stops, a wet
market, It's where most people from Payatas, Litex, and the surrounding areas
just Molave but also Payatas and Litex, and nearby barangays. Because it is a
Even though there are numerous food establishments near the location, the
proponents claim that the market does not provide enough to meet the needs of
FOODable a Fast-food restaurant that offers quick cook and ready cooked
and a drink. Drinks that will be offer in this store comes with tea. for
example, Milk tea, Fruit Tea or even just a simple tea that will ease the
craving and hunger people who have no time in preparing foods on their
table.
Source of Capital
the amounts of Php 10,000 from the Printing Shop business savings of Ms.
Alemania, Php 10,000 from the personal bank loan of Ms. Bisnar, Php
10,000 from the Employment Savings of Ms. Borlas, Php 10,000 from the
personal savings of Ms. Petil, and Php 10,000 from the Vape Shop business
Peso Contribution
G. Loan
Employment
Danise T. savings
business savings
Chapter 3
Marketing Study
The proponents examined and assessed their market in this chapter, using studies,
Market Size
The total population of Barangay Payatas, Quezon City reached 130,333 as of August
1, 2015. This accounts for 4.4 percent of the city’s total population. The household
quarters such as hotels, hospitals, orphanages, homes for the aged, jails, and military
camps.
Target Market
The research was carried out on the spot in order to determine the business's target
market. Because the business is located near a tricycle port, it intends to reach out to
those who are always on the move, such as commuters, student, drivers and
employees, drivers, and students who frequently pass by and may be interested in
purchasing products offered by the corporation are our key target market.
Marketing Strategies
In this section, the proponents emphasize the strength of the FOODable and the
products they will offer. This includes the products, pricing strategy, promotions and
Product
• SUPER COMBO
The figure above shows the Burger Overload with Milk tea. The proponents have
thought of changing the name of Double patty burger to Burger overload because it gives
specific description on the product and to give emphasize the burger is overload with
The figure above shows the Bacon Cheese Burger with Milk Tea. The
proponents come up with the idea of putting regular burger with a twist of
• EBC COMBO
Figure 9: EBC COMBO
The figure above shows the Bacon Cheese Egg Burger with Milk tea. The typical
burger comes up with a bacon and added with egg and cheese. The proponents have
studied this product and we innovated the typical burger patty. Bacon itself
• RBM COM
The figure above shows the Regular Cheeseburger with Milk Tea. The
proponents have tried the cheeseburger and instead of putting a regular burger,
The figure above shows the Fries with Milk Tea. The proponents have studied
and tried the fries and it’s a perfect combination with the milk tea, perfect for
• CD COMBO
usually a hot dog on a stick and innovate it with coated in a thick layer of cornmeal
• SIOMAI RICE
The figure above shows the Siomai Rice. The proponent of Siomai made of ground
pork, shrimp, and shitake mushrooms are tasty and filling and it is good for main
The figure above shows the Dumpling with Rice. The proponent of the food is try by
steamed dumplings are easy to make and delicious as an appetizer, snack, or main
meal!
style of FOODable packaging especially the yellow color represents innovation and
happiness. Generally, it doesn't play a central role in the logo and is sparingly used to
highlight important features of the logo. The proponents want the customer to be able
to eat the foods and drinks comfortably, the cup is designed to be used one-handed to
easily hold the packaging wherever the customer goes. The straw is place on the
recognize the FOODable core brand and "spoon and fork" of the company. That is
why the proponents decided to create a logo that represents the business product and
what the business is offering, and that is why the proponents created a word from
the sentence
Packaging
characteristics of the logo and does not have a central role in the design. The cup is
customer travels, as the proponents want the client to be able to eat the foods and
liquids pleasantly.
Figure 15: FOODable’s Packaging
Pricing Strategy
SUPER COMBO
Materials
Buns 1 pc 1 pc 4
: 46.4
Materials
Cheese 1 pc 1 pc 5
Buns 1 pc 1 pc 4
32.04
EBC COMBO
Materials
Egg 1 pc 1 pc 7.5
39.4
Materials
Cheese 1 pc 1 pc 5
Buns 1 pc 1 pc 4
22.04
FF COMBO
Materials
CD COMBO
Materials
Dough
Peso Cost: 3.88
Oil
Egg 1 pc 1 pc 8
Materials for
Dough: 62.2
Divided by number
of serving : 16
1 pc 10
Oil ½ quarts
Equivalent: ½ quarts
Peso cost: 11.25
29.13
Materials
Calamansi 1 pc 1 pc 1
27.8
22
___1___
25
DIMSUM RICE
Raw Quantity Equivalent Peso Cost
Materials
Calamansi 1 pc 1 pc 1
34.8
27
___1___
phrase, refers to all of the methods for making a product or service known to buyers
Menu Board
The figure shows the menu board, which is without a doubt is one of the most
important features in their food stall. It's often the first engagement a consumer has
with FOODable and it's this interaction that informs customers about what
FOODable offers and leaves a lasting impression of the FOODABLE brand in their
minds. The proponents construct a visually appealing menu board that is simple to
read and understand. Not only does a well-designed menu board help to represent the
brand, but so does the design of the menu board. It can, however, assist speed up the
Flyers
The figure above shows the flyer that the company will hand out to the public at their
grand opening. Flyers may be outdated, but they may still be very powerful marketing
tools.
Social Media
In real time, social media generates a massive amount of data about FOODable
clients. Every day, over 600K Facebook likes are made, and 2 million photographs
and videos are shared on Instagram. These startling figures conceal a plethora of
information about the customers—who they are, what they want, and how they feel
about the FOODable. The availability of social media makes it easier for FOODable
customers to find and connect with one another. It is also more likely to boost client
The figure above shows the official Facebook account of FOODable Facebook
advertising is its ability to reach the exact audience. FOODable can advertise to people.
Figure 19: FOODable’s Instagram Account
The figure above shows the official Instagram account of FOODable business. The
group can share contact information with viewers, including a business phone
number, email, and physical address so they know why they should follow and what
Competitors Analysis
Competitors are one of the obstacles that a business must face. However, staying
competitive and strategic at the same time is beneficial for the business. Knowing your
competitors is also extremely important for a business to know how to acquire a favorable
The FOODable analyzes and evaluates the market competition to find the product's
strengths and shortcomings. The proponents will be able to design plans that will
create products to offer through creative promotion and successful services based on
basic human needs as part of its long struggle to become the best food sector in the
world. There are some competitors in the market, but the competition is not as fierce.
Proponents also say that the product packaging is distinctive and highly convenient
compared to the other food stalls in the area. This is the simplest strategy to increase
your customer's loyalty, which may lead to more opportunities to service them.
Direct Competitors
The company's direct competitors are businesses that provide the same product format
as a FOODable and compete for the same potential market, the majority of which are
milk tea cafes. To those who are direct competitors, the proponents conducted a
market research in the area about the competitors through observation and discovered
that there is three major competitor in the market that targets the same potential
market as
FOODable and that they have a significant impact on day-to-day business operations.
14%
36%
Keopi Shop
Aling Nena's Donut
Infinitea
50%
Product Description
The Proponent come up with the idea of building their own Food Hub, complete
with portable packaging and low prices that will function as a traditional snack with
a twist. Because Filipinos are foodies who are always up for trying something new
and interesting. It is a combination of Assorted Flavor Milk Tea topped with Combo
Burger, Fries, or Corn Dog and it is a unique fusion of products that the firm will
offer. The proposed business will always integrate their own "Fast Food and Stall
Business" concepts into one. Because the proponent wants to create their own
unique trade mark, this will look like a little version of a fast food restaurant counter
that will bring the ambiance and service of a fast food restaurant. The concept of the
customer's interest in what the product name actually implies and to enable them to
Oil 1litter 200.00 200.00 1,400.00 6,000.00 73,000.00 Litex Wet &
Dry Market
Bacon 5kg 500.00 500.00 3,500.00 15,000.00 182,500.00 Litex Wet &
Dry Market
Cheese 400g 250.00 250.00 1,750.00 7,500.00 91,250.00 Litex Wet &
Dry Market
Burger 1kg 650.00 650.00 4,550.00 19,500.00 237,250.00 Litex Wet &
Buns 500g 300.55 300.00 2,100.00 9,000.00 109,500.00 Litex Wet &
Dry Market
Fructose 1litter 500.00 500.00 3,500.00 15,000.00 182,500.00 Litex Wet &
Dry Market
All 1 litter 269.73 269.73 1,883.00 8,070.00 98,185.00 Litex Wet &
Cream
Black 250g 97.00 97.00 679.00 2,910.00 35,405.00 Litex Wet &
White 1kg 79.00 79.00 553.00 2,370.00 28,835.00 Litex Wet &
Baking 250g 69.00 69.00 483.00 2,070.00 25,185.00 Litex Wet &
Egg 24pcs 180.00 180.00 1,260.00 5,400.00 65,700.00 Litex Wet &
Dry Market
Siomai 1000g 190.00 190.00 1,330.00 5,700.00 69,350.00 Litex Wet &
Dry Market
Rice 25kg 1200.0 100.00 700.00 3,000.00 36,500.00 Litex Wet &
0 Dry Market
Garlic 1kg 155.00 155.00 1,085.00 4,650.00 56,575.00 Litex Wet &
Dry Market
Hotdogs 2kg 370.00 370.00 2,590.00 11,100.00 135,050.00 Litex Wet &
Dry Market
Soy Sauce 1 litter 184.00 184.00 1,288.00 5,520.00 67,160.00 Litex Wet &
Dry Market
Calamansi 1kg 80.00 80.00 560.00 2,400.00 29,200.00 Litex Wet &
Dry Market
Dumplings 500kg 272.00 272.00 1,904.00 8,160.00 99,280.00 Litex Wet &
Dry Market
Salt 1kg 145.00 50.00 350.00 1,500.00 18,250.00 Litex Wet &
Dry Market
Beef 1kg 347.00 200.00 1,400.00 6,000.00 73,000.00 Litex Wet &
Yellow 1kg 340.00 200.00 1,400.00 6,000.00 73,000.00 Litex Wet &
Tube Ice 1 sack 150.00 150.00 1,050.00 4,500.00 54,750.00 Litex Wet &
Dry Market
French 1kg 289.00 289.00 2,023.00 8,670.00 105,485.00 Litex Wet &
Milk tea 1kg 235.00 235.00 1,645.00 7,050.00 85,775.00 Litex Wet &
Powder Dry Market
0 00
Our raw materials is our last resort when it comes to suppliers because we chose those in
the public market which are in large stores especially in Commonwealth Avenue cor
Batasan Rd, Quezon City because public markets in Litex Wet and Dry Market is one of
where goods fall so for us this is the most we chose for being closer to our stall and for no
FOODable’s Stall
Labor Requirements
Since the business will be operated and managed solely by the proponents for the
first two to five years, there will only be six labors, divided into two shifts: three labors
_______
TOTAL 30,398
cost
Tapioca Scooper 2 40 80
_________
TOTAL 3,190
______
TOTAL 6,792
Non-Food Supply
Tissue 5 86 430
________
TOTAL 3,395
Sanitary Supplies
Alcohol 2 73 146
Hand Soap 1 70 70
________
TOTAL 1,331
Office Supplies
Ballpen 10 5 50
Time Card 2 45 90
________
TOTAL 588
The proponent will buy raw material in Commonwealth Market because it is the nearest
market in the store it is also accessible for the location of the store. Other than that, the
They will use Tricycle as Transportation in buying Raw materials and supplies.
The travelling and carrying of the raw materials are not a problem since the tricycle is
just around the corner of the market. The travel time from the store to market will take
approximately 5-10 minutes depending on the Traffic. The team will deploy 2 staff to
purchase a raw material and the cost of transportation is 80 pesos a day since the
proponent wants to save the cost of transportation purchasing of raw material is every
Electricity
The Team will use kWH sub metering from Meralco as their source of electricity.
The metering device has the ability to measure energy usage. The electricity will be
used for the machines such as refrigerator, electric fan, fluorescent lamp and exhaust.
The total cost for the electricity is always based on how many kilowatt
hours is being consumed in a month. Since the current value of 1 kWh is 9.14 pesos, the
The proponent will use from Maynilad in sub meter basis for cleaning the stall and washing the
dishes, meats, vegetables to prevent contamination and maintain the facilities and equipment
safe and clean. The water from Maynilad will also use in food and drinks preparation. The
Chapter 5
FINANCIAL STUDY
This chapter covers the financial parts of the study, which are necessary for a
business strategy to grasp. The research must predict a three-year financial statement to
see whether the future industry will be profitable despite the presence of competitors
The initial capital, source of money, cost of goods sold, and cost of sales is all included in
this chapter.
Source of Funds
Peso Contribution
G. Loan
Danise T. savings
business savings
1,000.00 12,000.00
Goods Sold
Expenses
Expenses
Expenses
Expenses
Before Tax
Tax (32%)