HEALTHY AND FRESH FOOD OUTLET

CONTACT NO-999075728,8076361080
MANAGEMENT TEAM
S. No Name
1. Divya arya
2. Jaya Singh
3. Muskan Verma
4. Reyansh kumar
 Executive summary
The Fit House is locally owned healthy and fresh food
outlet. The Fit House will provide a combination of healthy
, fresh and tasty food at value pricing, with proper packing.
The Fit House fulfil the increasing demand of healthy food.
In today’s highly competitive environment, it is becoming
difficult to differentiate one healthy food outlet from
another.
Our main focus will be serving high quality healthy and
testy food at a grate value
Our main priority is to establish one outlet in crowded
mall. The Fit House is the answer to an increasing demand
for health and testy food , to be consumed while shopping ,
window shopping and walking around inside a shopping
mall.
To establish a presence as a successful healthy food outlets
and gain market share in Delhi healthy food industry.
Our main priority is to establish one outlet in crowded
mall. The Fit House is the answer to an increasing demand
for health and testy food , to be consumed while shopping ,
window shopping and walking around inside a shopping
mall.
To establish a presence as a successful healthy food outlets
and gain market share in Delhi healthy food industry
 OBJECTIVE

To extended into a number of outlets by year five, sell the

franchise to neighbouring metropolitan cities, such as
Mumbai, Kolkata and pune etc.
To become the leading healthy and fresh food provider of india.
Our main focus will be serving high quality healthy and testy
food at a grate value.
 PRODUCT AND SERVICES

We want to focus not only on healthy meal. We will also provide

healthy drinks and snacks. We will offer fresh fruit bowl and protein
shakes with different flavour.
We have good customer service. Our outlet will be cleaned at least
three times day to clean and fresh for customers.
This plan will be helping the people who don’t have time to cook
food or they are not able to cook food. Customize services to our
customers just like home delivery services and tiffin services.
 MARKET ANALYSIS
Consumer expenditures for healthy food in Delhi during the end of the
year 2018. The increasing number of new establishments such as
healthy food around delhi has shown a significant. Healthy food is
expanding is around 55% of the total consumer in delhi .
Target market –
A much broader appeal exists for a weekend slots because those are the
days when most of our core target market enjoys the mall going
activities.
Age- Youngsters ,single,currently enrolled in college and high school.
Family unit – we will also appeal to families with children.
Gender- we will start both sexes , with a slight skew for males due to
their lower attention and battery concern
Income- we will appeal to the medium income individual and to all in
lower medium income bracket.
Our concept is will have a very broad appeal . it is our goal for healthy
and fresh food.
MARKET TRENDS -
In the past, Delhi preferred Punjabi and Chinese restaurant
now a days preferred western chain restaurant this was the
time when Kfcs, Mc Donald and Pizzahut were dominating
most of the changes but the trends seems to have seated last
few years, with the success of healthy food restaurant.
The key to success for the foreign changes was mainly due to
the popularity of Delhi as tourists destination for this
country.
Tourists are the strongest “buzzer.”usually after the event back
from the vacantioning in delhi, they told friends and families
about new thing in delhi including new shopping malls
,restaurant and new food joints.
COMPETITIVE ADVANTAGE-
Our outlet is very hard to match,but only if we
maintain focus on our quality ,quantity, hygiene,
pricingand customer service will be able to continually
grow and outpace the “copy cat” businesses that are
sure to follow our market lead . We are aware that the
tendency to relax due to lack of competition could
weaken our competitive edge.
We will be operating as if our direct competitors were
conducting the same service business that we are in
and we will be cooking for additional enhancement to
our operating procedures from day one.
 SALES STRATEGY
Marketing strategy
At first, we will open one outlet inside the Pacific mall
center. This will become our “marketing testing area”
and as we go further, The Fit House is planning to open
another in nearby society. In attractive customers to
try healthy meals, we will provide a see-through
kitchen, so that people will see how we are committed
to freshness in our products.
The kitchen will also let out an aroma of our food into the surrounding
area, so that people will come and try our products.
Our unique dipping sauces blend local taste and international into one
fusion recipe for the signature sauce.
Supporting merchandise items that support company’s brand building.
Our meals are made of 100% fresh vegitable, meat etc, unlike the frozen
stuff used by competitors.
Hygienic and innovative packaging.
Provide live kitchen.
Professional chefs
Pricing strategy:- our pricing strategy is positioned as “generic”,
meaning that 50 rupees is the average consumer spending for a meal in
Delhi.
Our logo is distinct as fresh, energetic and playful with colour elements
that are eye catching.
RESEARCH AND DEVELOPMENT
Policy, systems and environmental changes strategies are critical
tools in the battle for good health in adults and children. The
most recently national data available on India rates of obesity
and diet illustrate that Indians are still not consuming enough
fruits, vegetables, dairy and whole grains, but they are eating too
many added sugars, saturated fats, and sodium, mostly in the
form of sweetened beverages, desserts and snacks.
We are planning to provide services to our target market.
Because most of the population have busy schedule like office,
business and families. Our service is for the class of people who
face the problem of cooking their meals like lunch, dinner and
snacks. We are here to provide a facility through our outlet those
who struggle for healthy, fresh and testy food.
 FUNDING REQUIRMENT
START-UP FUNDING

Start-up Expenses to Fund - 200000

Start-up Assets to Fund- 500000

TOTAL FUNDING REQUIRED- 700000

MENU
 OPRATION
1. Proper refrigeration
2. Cooking equipment
3. Fire suppression
4. Don’t forget infrastructure
5. Front of house
6. Customer services
7. Proper suppliers
 ADVERTISEMENT
The last marketing effort will be utilizing local media. Although, this will
be the most costly, this tactic will be used sparingly as a supplement where
necessary.

1. In store marketing.
2. Wall posters.
3. Grand opening promotion.
4. Merchandising items.
5. Local store marketing.
6. Brochures.
7. Local media.
8. Local magazines that target our core customers, such as free! Magazine.
9. Newspaper campaign.
 SALES STRATEGY

The sales strategy is to build and open new locations in

to increase revenue. However, this plan will be
implemented when the one “market tester” outlet
showed potential growth.
MENU
 THANK YOU
PRESENTED BY:-
Divya arya