Online marketing

CONTENT
 What does ONLINE MARKETING means ?

 Benefits of ONLINE MARKETING

 Advantages of ONLINE MARKETING

 Disadvantages of ONLINE MARKETING

 Elements of ONLINE MARKETING

What does ONLINE MARKETING mean ?
Online marketing refers to a set of
powerful tools and methodologies
used for promoting products and
services through the internet.
Online marketing includes a wider
range of marketing elements than
traditional business marketing due to
the extra channels and marketing
mechanisms available on the internet.
 Benefitsof
Benefits ofonline
onlinemarketing
marketing
 Online marketing can deliver benefits such as:-
 Growth in potential
 Reduced expenses
 Elegant communication
 Better control
 Improved customer services
 Competitive advantage
 Online marketing is also known as Internet
marketing ,web marketing ,digital marketing
and search engine marketing(SEM).
ADVANTAGES
ADVANTAGESOF
OFONLINE
ONLINEMARKETING
MARKETING
1. Low costs : Large audiences are reachable at a
fraction of tradition of advertising budgets, allowing
business to create appealing consumer ads.
2. Flexibility and convenience : Consumers may
research and purchase products and services at
their leisure.
3. Analytics: Efficient statistical results are facilitated
without extra costs.
4. Multiple options : Advertising tools include pay-per-
click advertising, email marketing and local search
integration.
5. Demographic targeting : Consumers can be
demographically targeted much more effectively in
an online rather than an offline process.
 LIMITATION OF ONINE MARKETING

The main limitation of online marketing

is where goods are being sold, the lack
of tangibility means that consumers are
unable to try out,, or try on items they
might wish to purchase . Generous
return policies are the main way to
circumvent such buyer apprehensive.
Online marketing has outsold traditional
advertising in recent years and
continues to be a high-growth industry.
WEB
WEBSITES
SITES
Companies must design Web sites that embody or
express their purpose ,history ,products , and
Vision and that are attractive on first viewing and
interesting enough repeat visits.
Visitors will judge a site’s performance o ease of use
and physical attractiveness. Ease of use means :
The site downloads quickly. The first page is easy to
understand and ,it is easy to navigate to other
pages that open quickly. Physical attractiveness is
ensured when: Individual pages are clean and not
crammed content , typefaces and font sizes are very
readable and, the size makes good use of color.
Search ads
An important component of online marketing is paid
search or pay-per-click ads. Thirty-five percent of all
searches are reportedly for products or services.
In paid search , marketers bid in a continuous
auction on search terms that serve as a proxy for
the consumer’s product or consumption interests.
When a consumer searches for any of the words
with Google , Yahoo!, the marketer’s ad may appear
above or next to the results depending on the
amount the company bids and a algorithm the
search engines use to determine an ad’s relevance
to a particular search.
SEARCH
SEARCH ENGINE
ENGINE OPTIMIZATION
OPTIMIZATION
Search engine optimization (SEM) describes
activities designed to improve the likelihood that
a link for a brand is as high as possible in the
rank order of all nonpaid links when consumers
search for relevant terms. SEO is a crucial part of
marketing given the large amount of money
marketers are spending on search.
Consumers are also influenced by the online
opinions and recommendation of other
consumer . The informal social networks that
arise among consumers complement the
product networks set up by the company.
DISPLAY ADS
Display ads or banner ads are small , rectangular
Boxes containing text and perhaps a picture that
companies pay to place on relevant web sites.
The larger audience , the higher the cost . In the
early days of the Internet , viewers
Clicked on 2 % to 3%of the banner ads they saw,
but as noted previously, that percentage has
quickly plummeted , and advertisers have
explored other forms of communication .
Interstitials are advertisements, often with video
or animation ,that pop up between page changes
within in a web site or across web sites.
 E-MAIL

E-mail allows marketers to inform and

communicate with customers at a fraction of the
cost of a d- mail, or direct mail , campaign.
E-mail can be productive selling tools. The rate at
which they prompt purchase has been estimated
to be at least three times that of social medias
ads, and the average order value is thought to
be 17 % higher.
Consumers are besieged by e-mails, though, and
many employ spam filters to halt the flow.