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HENNY PENNY is the first online fast food restaurant in the history of Pakistan. Our aim is to provide the quality food of your own choice at your door steps with the most convenient online ordering and payment system.
OUR BUSINESS
We take great pride and care to provide you with the best food and dining experience in the quick service online restaurant business. We believe eating sensibly, combined with appropriate exercise, is the best solution for a healthy lifestyle. Whether you're taking back lunch or bringing back dinner, HENNY PENNY has all your favorite chicken, salads, sandwiches, snacks, sweets and Beverages. HENNY PENNY also offers a variety of menu items for those who want lower fat, lower calorie choices etc.To help you further, we've provided nutritional information so you can make informed choices about what to eat.
PURPOSE
The purpose to start this business is to serve people of new era with a different and the most competitive style. The prime purpose is to generate profit by providing superb customer services. We aim to be leader in providing quality food items that fit into a balanced diet. Our aim is to provide the hygienic and delicious tastes that the customers have never tasted before. We want to add convenience in the lives of fast food lovers by providing them the most wonderful dining experiences at their doorsteps.
VISION STATEMENT
The company's goal is that of a multi-faceted success. Our first responsibility is to the financial well-being of the restaurant. We will meet this goal while trying to consider; the effect of our products on the health and well being of our customers (and our staff), the impact that our business practices and choices will have on the environment, and The high quality of attitude, fairness, understanding, and generosity between management, staff, customers, and vendors. Awareness of all these factors and the responsible actions that result will give our efforts a sense of purpose and meaning beyond our basic financial goals.
MISSION STATEMENT
"Change the way, food is served
Tom Peters, the Management Guru states: Any business that does not change will be dead in five years. 2008 will go down in history as the year of change, but still retailers who prefer the old days and are, alas, losing market share. Businesses dont change for the sake of change, businesses generally change because the consumer either asks or forces them to change. It is not the industry that is forcing change; it is you as consumers.
We expect fairness and mutual respect in all our activities. We know our success depends upon the initiative we take individually and our ability to work as a team.
GOALS
We are committed to exceeding our customers' expectations every time. We aim to be market leader by providing the superb customer experiences to all our customers and thus by gaining their loyalty. We will seize every opportunity to innovate and lead the industry on behalf of our customers. Our goal is to increase the profitability and reputation of business.
Although the legal status of business tends to play an important role in any setup, the proposed fast food business is assumed to operate on a sole proprietorship basis which may extend to partnership in case of addition of new products that might add significant Business to the existing setup.
INDUSTRY ANALYSIS
Although the restaurant industry is very competitive, the lifestyle changes created by modern living continue to fuel its steady growth. More and more people have less time, resources, and ability to cook for themselves. Trends are very important and HENNY PENNY is tasking interest to provide lighter, healthier foods at moderate to low prices.
CURIOUS AND OPEN-MINDED -- "if you try it, you will like it." Through marketing, publicity, and word-of-mouth, people will seek out a new experience and learn that nutritious food can be tasty, fun, convenient, and inexpensive.
The average person (over the age of 12) eats at a fast-food restaurant an average of 9.2 times monthly.
COMPETITIVE ANALYSIS
HENNY PENNY is not without competitive pressures. Chief competitors include Yum! Brands, McDonalds, etc Yum! Brands are the world's largest, with 33,000 restaurants in over 100 countries. Four of the company's highly recognizable brands, KFC, Pizza Hut, are global leaders of the Mexican, chicken, pizza, quick-service food categories. Yum! has a workforce of 272,000 employees and is headquartered in Louisville, Kentucky. McDonald's Corporation (McDonald's) is the world's largest foodservice retailing chain with 31,000 fast-food restaurants in 119 countries. The company also operates restaurants under the brand names 'The Boston Market' and 'Chipotle Mexican Grill'. McDonalds operates largely in the US and the UK and is headquartered in Oak Brook, Illinois employing 447,000 people.
MAJOR COMPETITORS
McDonalds KFC
SWOT ANALYSIS
HENNY PENNY restaurant is well positioned to leverage its strengths and address reasonable threats, weaknesses, and opportunities. The table below highlights these Strengths, Weaknesses, Opportunities, and Threats.
Strengths
Its the first online fast food restaurant in the history of Pakistan Menu reflects demand for fresh, healthy and fast food. Use of non-traditional channels. Partnering with the Pakistan food association Customizable menu offerings. Staff training is structured and designed to assure rapid start-up and success. Convenience is an important factor of fast food restaurant i
Weaknesses
Employee turnover is high. Lack of trust of general public about online order placing and then finally get their desired food item
Opportunities
Continue to Grow Business in the whole country Update website decor to encourage more dine-in business. Improve Customer Service Model. Continue to expand channel opportunities to include event wagons. Expand packaged dessert offerings. Continue to revise and refresh menu offerings. Develop more partnerships with movie producers and toy manufacturers to promote new movie releases through children's menu packaging and cobranding opportunities.
Threats
Food contamination Competition. Economic downturn. Government policies Bird Flu People with the access of internet only can place online orders.
COMPETITIVE STRATEGY
There are three major ways in which we will create an advantage over our competitors: 1. Product identity, quality, and novelty 2. High employee motivation and good sales attitude 3. Innovative and aggressive service options
NUTRITION CALCULATOR
HENNY PENNY serves a wide range of quality foods that can easily fit into individual diet needs based on the principles of balance, variety and moderation. Our varied menu and range of serving sizes make it easy to fit our food into a balanced diet and to create a range of meal combinations that fall within recommended guidelines for calories, fat and other nutrients.
Concerned about fat content? Need a special order? With our cooking system, customers can special order various menu items to help meet their nutrition needs. . Today, building on our Food Facts program, nutrition information is also included on our double-sided tray liners and on posters that are conveniently located near our front counters. Also, customers can get nutrition information online. Simply visit our Nutrition Calculator for nutrition and ingredient information and to customize menu items to your needs. HENNY PENNY is also helping you learn more about our food by adding nutrition information on some of our packaging. Some of our packaging now includes the HENNY PENNY Nutrition Chart Our goal is to provide you with the information you need to assist you in making sensible decisions about balance, variety and moderation in your diet.
owner/operators are qualified for additional restaurants and for continuation within the System.
PACKAGING
Packaging design is a fundamental part of our top quality customer service. Many of our menu offerings have unique packaging designs to provide insulation, help ensure food safety, and make them convenient for carryout. This gives us many ongoing opportunities to minimize the environmental impacts of our packaging and to provide industry leadership in natural resource conservation.
you prefer aged burgers, the fresher burger is going to be higher quality if made fresh just for you. The less obvious benefit is the higher quality customer service that arises from the JIT burger assembly. When HENNY PENNY waits for you to order the burger, they do a few things to improve customer service. First of all, when you place a special order, it doesn't send henny penny into a panic that causes huge delays. Now that HENNY PENNY is in the practice of waiting until you order a burger until they make it, they don't freak out when they have to make a special order fresh just for you. This higher quality customer service is subject to henny penny's ability to actually produce faster. Without this ability, henny penny's ordering costs would be sky-high because the costs associated with ordering would be the loss of customers tired of ordering fast food that really isn't fast. 2. Lower Costs The holding costs for burger parts are fairly high because of its spoilage costs. Frozen ground beef that's good today might not be so good in a few months. Once cooked, the same ground beef's spoilage rate shoots through the roof. Instead of having a shelf life of months or weeks, the burger needs to be sold within 15 minutes or so. The holding costs go from roughly 20% per week to 100% per hour. For HENNY PENNY, the benefits of JIT are fairly clear
Henny Pennys suppliers play a pivotal role in our success, providing quality products at competitive prices. Together, suppliers and the Company create new products, help reduce costs and ensure our customers receive the same great taste of henny penny in every community across the country. In essence, we shop where our customers shop - our shopping basket is just a bit bigger! Henny penny buys and serves the same wholesome foods our customers use at home, supplied by brand name companies which Pakistanis know and trust.
Natural form ( chicken , vegetables, rice) Finished form ( oil, bread bun, butter cheese ,spices, beverages)
PRODUCTS
Products
Fried Chicken
Burgers
Sandwiche s
Salads
Beverages
Chicken Piece
Zinger Burger
French Fries
Raw material used Chicken, floor, oil, spices Bun, chicken ,floor, oil, mayonnaise, salad, cheese
Salads Sandwiches
Fruits, Vegetables, chicken, pasta, macaronis Bread, chicken, egg, vegetables ,butter, mayonnaise
French fries
Potatoes, oil
Burger
Rice
Freezing
Freezing
Cutting
Cutting
Pealing
Marinating
Marinating
Cooking
Mixing
Cutting
Frying
Frying
Serving
Filling
Washing
Serving
Filling
Serving
Frying
Serving
Serving
2. Kitchen apparels aprons bandannas caps& hats chef coats chef hats face masks finger guard kitchen gloves
ORDERING SYSTEM
It is now easier than ever before to order a fast food delivery from your local takeaway because you can do it over the internet. Using this website, you can HENNY PENNY fast food restaurants in your local area and see the entire menu online. Ordering is just a matter of clicking on what you want and entering your address. The order be sent to the fast food restaurant for delivery to you - it's as easy as that. Best of all its completely free!
You don't have to be a member to use this website but if you sign up for a free account, it will make ordering food even easier in the future. You can store all your details so that you only have to enter them once. Signing up also lets you to see a past history of all your orders. You can even see your favorite meals and quickly reorder them.
Ordering
you start by entering your postcode. Check out the list and select whichever type of food that you feel like. Instead of ordering by phone and going for your usual burger and chips, you get to see the full menu of this fast food place. Decide what you want and simply click on it to add it to your shopping list. You'll see this at the left of the screen and it shows you everything you've ordered along with the total price. we give you the chance to customize your order by selecting the type of sauce you want on your burger or whether you want salad on your kebab. In your shopping list, you might see a cross like this next to an item. This means that you can customize this item. Just click on it to see all the choices you have. When you're sure you've chosen everything you want, just click on 'Place Order'.
After letting us know the delivery address of your order and choosing whether you want to pay by cash or card, just sit back, relax and wait for your food.
PAYMENT PROCEDURE
On line payment through credit cards in cash at the time of delivery of order
LOCATION
To run the business we have selected the most favorite site of fast food lovers i.e. M.M ALAM Road
Finance department:
This department is responsible to arrange the cash inflows of the business. it also identifies the sources from where the finances can obtain to run the business operations smoothly. Basic source of financing are:
Banks. Credit Unions Family Network of connections
With the loan provision proper accounts of cost and revenues are maintained round the year. Such as:
This can be done by the year, month, week or day. The important thing is sales members need a target to aim for and this is one of the most effective ways of doing this Sales per Full time Team Member = Total Sales / Number of full time equivalent team members.
To allow you to benchmark with other businesses you need to look at full time equivalent team members to get a comparable figure
Labor Costs as a Percentage of Sales = All payroll expenses related to Sales x 100 \ Total Sales. This tells you the cost of doing business with your present team
Return on Total Assets (ROA %) = Earnings before Interest & Tax (EBIT) x 100 \ Total Assets Return on Equity (ROE %) = Earnings after Tax (EAT) x 100 \ Owners Funds
NOTE: An old saying "If you can't measure it then you can't manage it."
Marketing department:
The marketing department focuses on designing colorful advertising and promotion materials. WE BELIEVE: Your team has the ideas that can help you be topical. Typical businesses tend not involve the team in marketing strategies. Topical businesses constantly involve the team in the ideas loop. Once a month take a couple of hours to work on your business with your team, provide some refreshments, and brainstorm ideas. Set a budget (which could be nil) prior to the session so the team have a parameter to work within. The subject could include how to develop unique displays, marketing campaigns or advertising to get more people through your front door
Marketing Strategy Focusing on the unique aspect of the product theme (healthy, tasty foods) a mix of marketing vehicles will be created to convey our presence, our image, and our message. Currently advertisement is being done through: E-mails Bill boards Advertisement on different entertainment sites Print media
Operations department:
This department focuses on preparing food efficiently
Purchasing department:
Is responsible to manage the adequate number of supplies and chicken purchases at the right time and in the right quantity.
If you're having any problems with this website then please don't hesitate to contact us. You can find all our details on our contact page. If you have any problems or disputes with any of the fast food order that we serve, please contact us and we will investigate.
We are also interested in your comment and suggestions. This website is for you so if you can think of anything we can help with, just let us know.
Designation/type owner kitchen supervisor shift supervisor cook take away order taker dish washer cleaner guard(12hour) Total
no 1 2 3 4 1 2 1 1 21
CALIBER OF HR
Excellent customer service skills Ability to lead and motivate teams and influence people Good organizational skills Energy and stamina Decision making ability and problem solving skills Strong communication skills, tact and diplomacy
LONG-TERM DEVELOPMENT
GOALS HENNY PENNY is an innovative concept that targets a new, growing market. We assume that the market will respond, and grow quickly in the next 5 years. Our goals are to create a reputation of quality, consistency and security (safety of food) that will make us the leader of a new style of dining.
STRATEGIES Our marketing efforts will be concentrated on take-out and delivery, the areas of most promising growth. As the market changes, new products may be added to maintain sales.
MILESTONES After the restaurant opens, we will keep a close eye on sales and profit. If we are on target at the end of year 1, we will look to expand it to other countries.
RISK EVALUATION With any new venture, there is risk involved. The success of our project hinges on the strength and acceptance of a fairly new market. After year 1, we expect some copycat competition in the form of other independent units. Chain competition will be much later.