BUSINESS PLAN FOR

A DESSERT SHOP
WHAT DO WE DO?
 Our company will sell
smiles through the way
of desserts in order to
get each and every
heart.
 We provide an array of
desserts comprising ice
– creams, sweets,
cakes and a customized
combination.
 We also offer desserts
for occasions.
VISION
 Dessert house's
vision is to be the
Mumbai's best
dessert house with
varied and
innovative tastes
that brings smile
to each and every
customer.
MISSION
 To ensure that each guest receives prompt,
professional, friendly and courteous
service.
 To maintain a clean, comfortable and well
maintained premises for our guests and
staff.
 To provide at a fair price - nutritional, well-
prepared dessert- using only quality
ingredients.
 To ensure that all guests and staff are
treated with the respect and dignity they
deserve.
PRODUCT OFFERING
 CAKES
 PASTERIES
 ICE CREAMS
 SWEETS
 SUGAR FREE
DESSERTS
 LOW FAT
DESSERTS
 EGGLESS
DESSERTS
WHAT WE CAN HELP
SOLVING?
 A lot of people face a problem of having a
complete dessert, people generally get
restricted choice when they enter a shop.
 We shall provide a complete dessert menu
under one roof which would help us to
reduce the time spent by customer and also
provide complete satisfaction.
 Diabetic people can also eat our sweets.
FINANCES
Particulars Amount
Rent Andheri (1000 sq,ft) 54,000 per month
Bandra (750 sq.ft) 85,000 per month

Initial Infrastructure 700,000

Kitchen appliances 4,00,000
Transportation Vehicle 5,00,000
Advertising 400,000
Raw material cost 80,000 per month
Suppliers cost 225,000 per month
Salary to employees 24,000 per month
Transportation costs 20,000 per month
TOTAL 7856000
BREAKEVEN
 Total investment 78,56,000
 Overheads per year 62,56,000
 Total expected revenue 8760000 per year
(120 customers * Rs.200*365 days)
 87,60,000 – 62,56,000 = 25,04,000
 Expected breakeven period = 3.2 years.
DEVELOPMENT
STAGE
 We are at the startup stage. The business
plan is ready.
 We are looking out for finances.
 Either through either loans or personal
funding.
TARGET AUDIENCE
 FAMILIES
 STUDENTS
 HEALTH CONCIOUS PEOPLE
 DIABETIC PEOPLE
 DESSERT LOVERS
 PEOPLE WHO WANT PLEASANT
AMBIENCE
REACH
 We will reach our customers through
online marketing.
 Sponsoring local and college
 Advertising in local newspapers.
 Word of mouth.
 Take away menus.
Team

 Finance head
 Marketing head
 Administrative head
 Bakers
 Counter staff
COMPETITORS
 Local Ice Cream Shops- Baskin Robbins,
Naturals etc.
 Bakeries
 Coffee Shops- CCD, Mochas, Barista
 Cake shops
 Sweet Marts
FUTURE PLAN
 EXPANSION (more outlets).
 Mobilizing the shop.
 Adding value to it.
 Increasing range of products.
THANK YOU