PSNA C OLLEGE OF ENGINEERING AND TECHNOLOGY

DEPARTMENT OF MANAGEMENT STUDIES

SMALL SCALE BUSINESS

Student Name : Gayathri.M 5/2/2000

Register No : 20MBA20

BUSINESS PLAN:

Joy Organic terrace gardening

Table of contents

1. Executive Summary
2. Business/ industry Overview
3. Market Analysis and competition
4. Sales and marketing plan
5. Ownership and Management plan
6. Operating Plan
7. Financial Plan
8. Appendices and Exhibits
 EXECUTIVE SUMMARY

Joy organic is the place for the people who prefer organic fruits and
vegetables, and also for the nature lover. We plan on serving the high quality , fresh
and natural organic fruits and vegetables . Joy organic terrace gardening is also
allowing the public to visit our garden.

Our farm is also producing seasonal fruits and vegetables for the benefits of
customers. And also growing some special fruit and veges as per the customer's
wish.

Strategically located in a busy city to attract the customer . And also

delivering 100% organic veggies at doorstep.

BUSINESS OVERVIEW:

Joy organic terrace gardening business is started for providing high

quality and organic fruits and veggies for the customer . This business is a starter not
for profit motive . The main aim of the business is to provide organic fruits and
veggies for the people . now a days most of the people are preferring organic foods
so joy organic has high demand among the general public. The aim of joy organic is
to produce organic veggies naturally, to satisfy the customer .

As it requires small investment and a small place to start terrace farming,

it is very beneficial. There is no labour needed. The business can be run by
individuals also. As it is organic farming, people prefer buying vegetables from this
vendor than in the market. Owner can keep all the profits to himself.

MARKET ANALYSIS AND COMPETITION

The market section provides an analysis of the market to identify your potential customers or
target market. To identify your potential customers, you will first need to have a general
understanding of the environment in which your business will operate . Discuss the
demographic factors that describe your potential customers. Demographics provide
information on the size, location, age, income, and other statistics about potential
consumers. They could include preferences on the types of crops to be grown, the ease of
purchase of the product, perceptions of organic versus chemical-based production, and
impact on the immediate neighborhood. Finally, discuss any voids in the market that your
farm will fill.

There is no competition because producing organic and natural vegetables and fruits
contain high demand in the market. Because now a days most of the customers prefer
organic food, so there is a demand for organic veggies and also no competition.

SALES AND MARKETING PLAN

Organic terrace gardening (organic and natural fruits and vegetables)

intends to maintain an extensive marketing campaign that will ensure maximum visibility for
the business in its targeted market.

Advertisement plays a vital role in the development of business and

also promotes sales. Advertisement can be in both online as well as offline. The catchy
words or a slogan is very important to impress the customer through advertisement.

OWNERSHIP AND MANAGEMENT PLAN

In this organic terrace gardening business , you have some special

experience in organic terrace gardening business. And also have to hire a professional who
has good experience in organic farming. This will help to bring the operation of the business
to profitability within a short time.

OPERATING PLAN

Planning is very important for operating business . In this organic terrace

gardening , choosing high quality seeds is very important , high quality seeds provide good
and best vegetables .
Have to produce fruits and vegetables, according to season . This will help to
grow more veggies and also increase demand among people.
FINANCIAL PLAN

Joy organic will have an annual revenue growth rate of 9%per year

The owner will acquire 2 to 3 lakhs based on square feet to develop the
business

The cost of production and maintenance is affordable.

Can save a lot in terms of transportation, storage.

During times of heavy rains or disaster, We can consume the available

vegetables.

Even during the times of price hike in vegetables, this terrace

gardening helps us by providing own vegetables.

Total cost of the project:

Working capital 30000

raw material 10000

utilities 5000

maintenance 2000

Selling and distribution 5000

Market expenses 5000

57000

APPENDICES AND EXHIBITS

There will be offers and rewards on festival times and on celebrations of

the city on particular days.

Where the joy organics will provide lots of discounts and prices to the
customers.