WOMEN ENTREPRENEURS IN 21ST CENTURY

There is no scientific answer for success. You can't define it. You've simply got to live it and do it. Anita Roddick

There was a fire in me that made me believe that I could be successful without anyone's help. I did not want to be a failure. If you have that fire, nothing in the world can stop you from succeeding.

Name of entrepreneur: Patricia Narayan Name of enterprise: Sandeepha restaurants Entrepreneurial activity : A chain of restaurants Starting of enterprise (Year) : 21st June, 1982 Early entrepreneurial activity : 1. Making pickles, squashes and jams at home 2. Sell cutlets, samosas, bajjis, fresh juice and coffee and tea on carts at Marina beach 3. Added ice creams, sandwiches, French fries and juices 4. Worked in Slum Clearance Board Canteen 5. Worked in Madurai bank canteen 6. National Port Management training school Expansion and diversification (if any): Set up of chain of Sandeepha restaurants

Motivational factor: 1. Self confidence 2. No compromise on quality Risk taking: High Problems faced due to gender discrimination:

Challenges faced to start new venture: 1. Finance

1. Conflicts with husband

Problems faced

1. Independent house 2.Determined

Overcoming problems

2. Low sales at initial stage 3. Wait till mid night

3. Fearless

Leadership quality/team work : Democratic leader Financial support : 1. Asked for Rs. 100 from mother 2. Sold her assets

Achievements:
Ficci entrepreneur of the year award

Age: 40 + years Educational background: Semi literate Professional/Vocational knowledge : None Family background: Belong to Christian family Family members: Husband, son and daughter Family size: 4 Class : Middle income group Marital status : Separated

Personal life

Social life

Family life

Improving lifestyle

Ambulance facility

Family conflicts Death of daughterSandeepha

Prepared by Ms. Tarvin Kaur Bhurji T.Y.B.M.S Batch A Under guidance of Prof. Archana Kadam