Roselie Ann A.

De Guzman
BSIHM3A
Centro Escolar University-
(Makati)
 Za is a word came from the term pizza and broad the foods for high-quality food service. Producing tasty bread with
cheesy fillings, while taking the last bite on our own cravings.

In the late 1892 of March two bakeries are established in Intramuros and being held by Zamora Anastacia and Pablo
Ramirez giving great tasty delicacies. The restaurant has a tragedy that implores the restaurant to sacrifice its own property
that lend to bankruptcy. But with the pleasant blessing it is bought that grew more and more that expand the branch
nationwide.

The reason why we choose this kind of business? It is because this business is more popular and a trend that is
always applicable for any cravings of many, because the meat is ground up. So you must do much chewing (Burgers). Taste
is a product of more than just buds on your tongue. It’s a combination of how a food smells, looks, and sounds.” (Pizza)

Few things are just memorable by the moment we spend our time with our families, friends, and loved ones. And
ensure the happiness we see among ourselves while the time goes by.

We’re ready for you, are you ready for us? Come visit us here in ____. We hope to see you soon

 
 MISSION

To give more innovation for the adaptation of business, not just to recommend but to send the customers
happiness and satisfaction on their own perception and leave them an pleasant motivation.

VISION

We envision the business will give more pleasure for the customers and inspirational occurred by the netizens
and building up to the best choice for their own taste.

GOALS

We show the hospitality for the Filipino tradition, not just by adapting the culture of other country, but to cope up
with other competitors by being on nationwide through worldwide and represent the Filipino social confederacy
by our own policy. The future take it own by in one purpose. “Priority dictates your activity.”
Za represents the name of Zamora Anastacia and Pablo Ramirez that is being pass by the culture of other
countries. Since 1892 is back when it is established in Intramuros. Round Circle defined as the shape of the
pizza and anything that signify “continuation” even it is old, time flies. It doesn’t fade even the time goes by. Red
ribbon as the two hearts who build this foundation that is the people and serving them a pleasure with relaxation.
Meanwhile, the man with a glasses and a moustache. Man has a basic need, and it is food, that’s it food.
Glasses represent elegance, brilliance and perfection. Moustache represent success of the business and its
connection to the public industry.
 Financial forecasting
  First 5 months 1st year 2nd year
SALES (Units) 819.44 1,019.44 1,217.08
SALES (Peso) 100-138 100-200 100-200
Profit 2953.56 7041.6 14,083.2
Customer Satisfaction Quite Good Very Good Excellent
Market Penetration 11% 20% 22%

First 5 months
January February March April May
606.36 547.68 606.36 586.8 606.36

1st year
January to December
7041.6

2nd year
January to December
14,083.2
Proposal Sales and Financial Forecasting

Sale (units) are the one who take the annual price of all units on the Za restaurant (819.44) by the First 5 months,
(1,019.44) counted by the 1st year and continually innovating by (1,217.08) in the 2nd year. Eventually it also
comprehended the ingredients and spices who being used only by monthly or year. Sales (peso) First 5 months it give
an attraction for the customers by buying pizzas such as Hawaiian Pizza, Pepperoni Pizza, Sausage Pizza, Vegan
Pizza, 3 P’s Pizza, Double O Pizza, Extreme Supreme Pizza, Cheese Pizza. Listed on the price of 100 – 138 pesos. In
the 1st year it takes time before it become popular when we release the new food and best seller of the year “Zarg”
defined as the mixed of pizza shaped as a burger. Listed on the price of 100-200 pesos. 2 nd year innovation gives an
inspiration to us to motivate the customers at their own taste and cravings, coped up by the add-ons such as Expresso,
Beverages, Fries, Lasagna, Cheesy rolls, Vegan salad. Listed on the price of 100-200 pesos. While the profit takes it
place by the upcoming months through years, attaining the profit approximately in First 5 months rating 2953.56,

while the 1st year January to December approximately rate in 7041.6 that is being doubled in the betwixt of 2 nd year and
get a contingency rate 14,083.2 that shown a good scribble record for the marketing matters. The assumption for the
customer satisfaction takes an opportunity to us to be better and make anything better for our customers, not just taking
responsibility but also taking the priority in making of our daily activity. The Market Penetration by general offerings of the
business it takes time to become more popular. But we take the advantage for the better circulation of the restaurant in
for excellent clearance.
Significance of the Study

This section will provide brief description on the various significant of the study regarding the Za Restaurant as we concern to the health of
consumer, we are responsible for everything that is going to serve on a customer’s table.

Za Restaurant know how much importance the healthy food is. This restaurant know how to control or balance every ingredients. We control the
proper number of fruits, fiber, grains, meats, poultry and Fish it works to help maintain and regulate the blood sugar of our customers which makes
them feel better.

Since most of our customer is a teenagers, the quality of food have really big impact to the standards of student. The millennial want to achieve
healthy body or a body conscious person, but they are also a big fan of foreign food such as pizza, burger, fries and more that has so much calories
like “Hamburger. It holds 295 calories per 100 grams compared to the 266 calories of Pizza.” –Cookbook

Unhealthy eating habits may make people turn to obesity level, but since we are concern to the health of our customer, we decided to make it
healthier but affordable at the same time. We decided to make it more different rather than others. We make it healthier by combining it to healthy
vegetable

As a restaurant we can’t avoid to have a lot of competitors so we have to think what is the best way to make our business difference with our
competitors so we decided to make it more unique. That you can’t even imagine that we exist, since our customer really loves the foreign food
specially the burger, some of them request if we can make it more looks better and unique that you can’t even see and compare with other normal
burger on our competitors. That was the reason why we adopt the “BLACK BURGER” from other foreigner country such as japan, London, San
Francisco, L.A etc. This restaurant created not just to be famous and earn a lot of support but this was made to satisfy the satisfaction of our
customer. Za Restaurant decided combined our two best sellers which is Pizza and Burger to give the satisfaction that our customer wants.

Food service also had a big impact to our customer so we always assure that the service was better so we are responsible to improve this if
something failed with It comes to our serving. We always assure that our staff are very organized and we are responsible to increase our staff and
train them to be more organized when the restaurant gets crowded.
 BUSINESS AND PRODUCT REVIEW

Our focus tends to be on small and medium sized businesses where the people will easily get a sweet and
spices. We are concern to the health of consumer.

Consumers is more likely to make their own meals instead of going out, appreciate fine dining, and generally are from a
higher socio/economic class.

The restaurant consisted not only of food production by itself, but included other processes such as generation or
acquisition of production inputs, use of great baking skills produce in different forms through processing and trading on
American cuisine.

Head Department are responsible for keeping view the marketing needs of the netizens for their own perception on
different ingredients. Production management is the one who observe the present survival situation/policy/plan.

Ingredients are raised by the farmers with the help of livestock, whom that provide supplies and services for the Za
restaurant. After harvesting the opinions we are responsible to add the value to our food product to paid our workers and for
the return of investment.

to provide the highest-quality foods. We exist to attract and maintain . When we adhere to this maxim, everything else
will fall into place. Our services will exceed the expectations to our customers.
   This Year Next years Next 5 years

SALES (Peso) 100-200 100-400 100-550

Market Share 10% 15% 25%

Profit 954 3,816 19,080

Customer Satisfaction Very Good Excellent Amazing

Price Index 224.2 889.68 4,448.4

“In our product the sales (peso) will get higher by the demand of the customers, increasing the
valuable revenue. It goes more higher than what we expected. For the uses of supply the
decreasing for the revenue will increase. But focusing on the strengths we have to protect the
availability of the business is at hand. From the market share, we avail more profitable to our
shares with other companies such as Shakeys, Greenwich, Sbarro and Gardenia in mind we
devote ourselves for the suitable cases relationship in cooperating for this partnership. Thinking
about the profit we do more compatibility at any cost for keeping more endeavor in our company.
Approximately 2.65 pesos will be shown in the table and chart below. Linking with the sociable
acts of our staffs, we ensure the pleasant essence for our lovely customers in visiting with their
family with a happy bite. Price index reallocates by a percentage rating this year 224.2, next
years it will be 889.69 and next 5 years 4,448.4”.
 Research First Month 1st year 2nd year 3rd year

Who Buys Solo and Couples. Family and Teenagers. Family & Friends. Friends & Family.
 

What was bought Hawaiian Pizza, Zarg and Fries, Extreme Supreme 3 P’s Pizza, Vegan
Cheesy rolls. Sausage Pizza. Pizza. Pizza.

Where was it brought Za restaurant Za restaurant Za restaurant Za restaurant

How was it brought While waiting and While waiting and While waiting and While waiting and
talking talking talking. talking.

Why it was brought To have bonding Birthday Party To have time for To have an victory
and happiness. Occasion. everyone. fanfare.

In the table shown is the primary target of context with the Family, friends and couples or solo, and also buying this menu they will ask
for their likes and dislikes. First 5 months in our little stall while starting in new beginning but it is a blessing. Few customers such Single
or couples are buying Hawaiian Pizza and Cheesy rolls. Because of their sweet taste about this flavor fillings, while waiting and talking
with bonding and happiness. 1st year the restaurant improved the family is being gathered by the selective customers, and also the
teenagers which is choosing their best of three combo. The Zarg and Fries which is mixed with Pizza and Burger, Fries. Respectively
the family are choosing the Sausage Pizza for a special occasion such as Birthdays etc. while waiting and talking. 2 nd year few changes
has come with a big surprise the customers are buying the Extreme Supreme Pizza only by the celebration of our Za Restaurant as a
Pizza Parlor to have time for everyone. For the next year new innovation has come we intend to do more speculations and
recommendation. The 3 P’s Pizza that is being mixed with Pepperoni, Bell Pepper, and sweet pineapples. Getting along with Vegan
Pizza which is mixed with veggies such as Olives, Onions, Mushrooms, and Bell Pepper the role is to have an victory fanfare. In the
target market the customers are very initiative in buying through the menus for their desire are very mutual among with the
corresponding add-ons. Add-ons is bought up to be our strategic method in those customers. It is a pleasure for us to be the part of their
lives by being as restaurant that they love and give such honor. Za Restaurant takes the advantage to give more of their wants and
needs by our priority, it is a correction to give their necessity as a primary target market.
 Second Market
Research First Month 1st year 2nd year 3rd year
Who Buys College Students College Students College Family and
  Students friends.

What was bought Cheese Pizza and Extreme Supreme Vegan Pizza, Sausage Pizza.
Warma. Pizza Double O. P

Where was it Za restaurant Za restaurant Za restaurant Za restaurant.

brought

How was it brought Pleasantly and Pleasantly and Excellent With a joy and
comfortable. comfortable. happiness.

Why it was brought To have a bonding To have a partial To have a To have a

time. time. bonding. bonding.

In the gathering of our own research, all the customers are being studied based on own operation for coping up with
their information. First 5 months the College students are based on secondary market given to approximately
exceeding in the next 2 years. Selecting their specialties by eating this foods such as Cheese Pizza, and shawarma as
their favorite with Extreme Supreme Pizza, Vegan Pizza, Double-O-Pizza as the best seller. Upcoming years for the
third time unusual for the taste of the student changes and went through their hectic time schedule in study time day
by day, and eventually partially cooperate with the pleasurable moment in a matter of time. Family with their friends is
being increased this whole 3rd year, even the college students changed their own taste or perception. We give our best
to give them their satisfaction to the fullest. Bonding with their own families and friends to have a partial time in giving
them a moment at a time. Plan servicing of food is to take the part for the customers and fast deliverance of the
counter. They will felt pleasantly comfortable at their seats with joy and happiness. The Za restaurant shows the
gratitude for the fast-food restaurant in giving precious momentum in making their sunny day be perfect. Pizzas and
meat tenderizers are common to felt a good taste on their first bite to the last bite. “ Excellence is our evidence” to
improve and move up in competitors to see our creativity. Reasonable things are able and unreasonable things are not
stable, sitting with our table is comfortable because the food is suiting always to your mood.
   Our
Product
Significant Highlights “Zarg” is the highlight of the
Overall Learnings restaurant to give our customers
new and possible outcome for their
own cravings.
What worked and why? Zarg is the one whom worked in
the restaurant which is the best-
seller mixed with your favorite
toppings / Pizza or Burger.
Why did not work and It doesn’t work by the few
why not? customers in the reason of they
didn’t known the Zarg especially if
they are conscious about it.
Shakey’s
Mojos the potato cut oval shape strips
that is the highlights for the customers
and positive outcome just by looking
by it.
The Thin crust pizzas and the mojos for
the popularity of the restaurant and
the respect that is being given by it.
Sometimes the customers are not
taking it over by eating it all in severe
cases they are already full by the
common reasons.

The Za Restaurant are highlighting the Zarg as our best seller and giving our customers new and possible outcome
for their own cravings. What are the one who excel through our menus it is the pizzas every hour and everyday.
The reason why the selective customers are choosing it by their own will. There are some special reason their
cravings are higher than what we expected, or the customers is just wanted to eat as usual and simple. The Zarg is
not working by other customers which a bad expectation for us, in the implication of failure. While our first
competitor which is a big competitor to our restaurant such as Shakey”s for the popularity of their restaurant and
very respectful for their customers or buyers lending a happy momentum for their tables. Mojos and Thin Pizza
Crust are the essential foods from the menu that are being selected by the fanfare, by just seeing it they’re getting
excited when it lend by their hands while eating of it. Respect that is given by the Shakey’s are very common to
imply in customers.
 Primary Target Market
  Our Shakey’s
Product

  Pepperoni Pizza, Hawaiian Pizza, Thin crust pizzas, Mojos, Fried Chicken.
Likes Extreme Supreme Pizza, Double-O-
  Pizza, Zarg, Fries, Warma.

  Vegan Salad, Cheesy rolls. Garlic Bread.

Dislikes
 

Wish List Flavored Fries and Milkshake. Burgers.

 
 

The research that is being collected to our receptionist is that the customers’ likes are very attentive by this list:
Pepperoni Pizza are bought through Single or couples and Teenagers, Hawaiian Pizza are bought by the Family
gatherings. Extreme Supreme Pizza are being bought by the squad of teenagers or family gatherings. Double-O-Pizza
bought by the customer that is liking the pizza by onion lover with the sweet olives such as couples and teenagers.
Zarg is the best-seller of our restaurant that is being bought by the teenagers and family gatherings. Fries are bought
by the add-ons some reason by their cravings. Warma is and beef-coated with veggies inside with cheesy-mayo fillings
bought by the women accurately 100%. The Dislikes of our customers are Vegan Salad and Cheesy rolls which are
being not numbered in buying from their selection in the list of our menu. Wish list is Flavored Fries and Milkshake
which on the next year will be released and well-planned. Shakey’s are being recognized through the likes of the
customers such as Thin crust pizzas, Mojos, and Fried chicken. Dislikes are garlic bread which sometimes are being
leavened in the table. By the recommendation of the customers are burgers that are needed for the cravings of many.
5 FORCES OF INDUSTRY

Rivalry among competition – This is the partial assumption about the competitors and rivalry survival on how you can cope up to survive in the obstacles that will come to
your own company. What are the further strategies and methodologies to act as no. 1 competitor and standing firm through any risks and problems.

Bargaining power of Suppliers - It is an potential in the profit of the industry and retain all the state control for rate of their own. Suppliers increase competition within an
industry by threatening to raise prices or reduce the quality of goods and services. As the result, they reduce profitability in industry when the companies cannot recover cost
increases in their own prices. The capabilities are very positive to achieve small business and more than concentrating than the industry.

Bargaining power of Customers - Customers availability to any preferences that they can use as power to bargain in any credentials of a one company for selling
products and taught of the buyers to apply these references that they can used for sales communicative skills in the use forcing down prices, for more innovation and exerting
more endeavor.

Treat of New Entrants - The number of potential new entrants into a market varies considerably and is a key factor you need to quantify. Sectors that require high levels of
investment and expertise are much harder for new organizations to break into and challenge the existing providers, which protects the profit levels of the existing players.

If your market is one that has a common technology base, little brand awareness or loyalty, and is one in which the distribution channels are accessible to all sizes of
organization, then you will usually find it is easy for new rivals to enter your market.

On the other hand, if your market requires the acquisition of patents or proprietary know-how, many potential new entrants will be deterred because of the large up-front
investment required. It is also more difficult for new rivals to enter a market if brand loyalty is high, as your customers are far less likely to switch to another brand.

Treat of New Substitutes - Substitutes can be defined as those products or services that meet a particular consumer need but are available in another market. A
substitute product is a product from another industry that offers benefits to the consumer similar to those of the product produced by the firms within the industry.

The threat of substitution affects the competitive environment for the organizations in that industry and influences their ability to achieve profitability because consumers can
choose to purchase the substitute instead of the industry's product.

This can be a significant issue as it constrains the ability of suppliers to raise prices, even though this may be in all of their interests. For example, the price of newspapers is
constrained by the existence of online news and TV news channels. The availability of these (more or less) free services has meant that the newspaper industry has been
unable to increase its prices in line with rising costs even though almost all newspaper publishers would like to do so.