BUSINESS PLAN

“THE FLAVORFUL SEVEN VEGGIE CHIPS”

Tungkong Mangga, City Of San Jose Del Monte, Bulacan

November 2023

Privileged and Confidential

TABLE OF CONTENTS

Executives Summary

SWOT Analysis

Business Overview

Marketing Analysis/ Marketing Plan

Organization Plan

Marketing Strategies

Operations Plan

Management Team

Financial Plan
Executive Summary
This document provides a business plan for The Flavorful Seven Veggie
Chips located in Tungkong Mangga, City of San Jose Del Monte, Bulacan. This
business built near in the market and Sm Tungko. It will promote a healthy and
flavorful pampasalubong. This business plan includes a detailed description of
services, property, and organization of business owner.

Vegetable chips are debuting as a “healthy alternative" snack. Vegetable

chips are chips or crisps that are prepared using vegetables. Vegetable chips may
be fried, deep fried, dehydrated, dried, or baked. Many different root vegetables
or leaf vegetables are used. Veggie chips supply small amounts of iron, potassium,
vitamin C, vitamin K. Vegetable chips may be consumed as a snack food, and may
be accompanied with various dips such as salsa, guacamole, and bean dips. They
are also used as a topping for soups, salads, and other dishes. Veggie chips are
made from different types of sliced fresh vegetables, including sweet potato,
squash, carrots, and etc. After the vegetables are sliced, they are lightly friend in
batches to achieve a crispy texture. And there are several health benefits of our
product. We have our typical or common chips and banana chips. So the
innovation of our product is that we are going to make a different variety or a
twist of chips by the use of the vegetables. The product will be having a low fat
for the product to be more edible to eat by everyone. The product will value the
highest chips quality, safety and reasonable prices as well as variety in our range
and competent, quick handling of customer needs.

Our Vegetable Chips is very unique in any other chips because it has a lot of
benefits for every individual.

We have passion in planting the different kind of veggies like eggplant,

sweet potato, okra, bitter gourd, leafy veggies like kangkong, squash and etc.
that's why the idea came into our mind to get into the business that is about
vegetables and readily available in our garden.
SWOT ANALYIS

Strengths:

1. Health-conscious market: There is a growing trend towards healthier eating

habits, and a vegetable-focused food business can capitalize on this market
demand.

2. Unique value proposition: A vegetable-focused food business can differentiate

itself from competitors by offering innovative and delicious vegetable-based
dishes, attracting customers seeking new and exciting culinary experiences.

3. Sustainability and environmental benefits: Promoting sustainable agriculture

and reducing the carbon footprint associated with meat production can appeal to
environmentally conscious consumers.

4. Local sourcing: By partnering with local farmers and growers, the business can
ensure a fresh and seasonal supply of vegetables, supporting the local economy
and fostering community relationships.

Weaknesses:

1. Limited target market: While the health-conscious market is growing, a

vegetable-focused food business may have a narrower target market compared
to businesses catering to a broader range of dietary preferences.

2. Perceived lack of variety: Some customers may perceive a vegetable-focused

menu as limited in terms of options, potentially deterring those who prefer a
wider range of choices.

3. Seasonal availability: Depending on the location, certain vegetables may only

be available seasonally, which could impact menu consistency and customer
expectations.
Opportunities:

1. Growing demand for plant-based diets: The increasing popularity of plant-

based diets presents an opportunity for a vegetable-focused food business to tap
into a larger customer base seeking healthier and more sustainable food options.

2. Collaborations and partnerships: Collaborating with local farmers, health

organizations, or influencers can help raise awareness and attract new customers
to the business.

3. Online and delivery services: Offering online ordering and delivery services can
expand the business's reach and cater to customers who prefer the convenience
of ordering food from home.

Threats:

1. Intense competition: The food industry is highly competitive, and there may be
other vegetable-focused businesses or established restaurants offering
vegetarian/vegan options in the market.

2. Fluctuating ingredient costs: The prices of vegetables can be subject to

fluctuations due to factors such as weather conditions, transportation costs, and
supply and demand dynamics, which may impact the business's profitability.

3. Changing consumer preferences: Consumer preferences and dietary trends can

evolve over time, and the business needs to stay adaptable and responsive to
these changes to remain relevant.

Mission Statement:

Our mission is to promote a healthier and more sustainable

lifestyle by providing delicious and innovative vegetable-based dishes that inspire
and satisfy our customers. We are committed to sourcing fresh, locally grown
vegetables to support local farmers and reduce our environmental impact.
Through our dedication to quality, creativity, and exceptional customer service,
we aim to be a trusted destination for individuals seeking nutritious and flavorful
vegetable-centric meals. We strive to educate and empower our community
about the benefits of incorporating more vegetables into their diets, fostering a
positive impact on their well-being and the planet."

Goal:

We aim to be at the forefront of innovation in the food industry,

continuously developing new and exciting products that cater to evolving
consumer preferences and dietary trend.

Motto:

“Fuel your body, nourish your soul”

Core Values:

Health and Wellness Sustainability

Quality and Freshness Innovation and Creativity

Community Engagement Customer Satisfaction

Education and Empowerment

Business Location:

Tungkong Mangga, City Of San Jose Del Monte, Bulacan

BUSINESS OVERVIEW
Business Name:

The Flavorful SEVEN

Veggie Chips

Location:

Tungkong Mangga, City Of San Jose Del Monte, Bulacan

Business Structure:

Cooperative

Mission Statement:

To provide quality, authentic food to our community in a

convenient and affordable way in order to enhance the quality of our customers’
lives

History of Business:

The Flavorful SEVEN Veggie Chips was founded in 2023 by us who

shared a passion for healthy eating and sustainable agriculture. We recognized
the need for a business that would provide fresh, locally sourced vegetables to
our community, and set out to create a farm-to-table that would showcase the
vibrant flavors and versatility of vegetables.

Starting with a small kitchen and a handful of tables, The Flavorful SEVEN
Veggie Chips quickly gained a reputation for serving delicious and innovative
vegetable-based dishes. Our store’s commitment to quality and sustainability
attracted a loyal following of health-conscious individuals, foodies, and
environmentalists.

A month later, we expanded our operations by acquiring a nearby farm,

allowing the business to grow its own vegetables and ensure a steady supply of
fresh produce. This move not only strengthened the business's commitment to
sustainability but also allowed it to offer a wider range of seasonal vegetables to
its customers.

Looking back on our journey, we the founders of The Flavorful SEVEN

Veggie Chips are proud of the positive impact our business has had on our
community. The store has not only provided access to fresh, nutritious vegetables
but has also inspired individuals to embrace a healthier and more sustainable
lifestyle.

Future Goals:

We aim to be at the forefront of innovation in the food industry,

continuously developing new and exciting products that cater to evolving
consumer preferences and dietary trends.
MARKETING ANALYSIS/ MARKETING PLAN
Target Market: The customers we are targeting are those who are walk in,
traveller, students all the people who want to buy some healthy chip on their way
home. Local retailers, supermarket and online platforms.

Marketing Analysis

Local Retailers
Online Platforms
Supermarket
Others

Strategies and Implementation

To promote our business product to our customers we created a social

media page to be easily access or communicate to our customer by buying our
own made products. This is our way to introduce our product.

We are currently building image and awareness through consistency and

distinctiveness in our service provision. We intend to focus on delivering quality
service and product that in turn produces good referrals which generate revenue.
We intend to always have a relatively heavy personal selling component to our
marketing. Hence, we intend to always be active in personal relationships with
clients and strategic allies keeping abreast of their needs and wants. We are
focusing advertising on several key media.
Services

Our service provides a friendly and welcoming atmosphere to our

customer. We serve a healthy and flavorful chip that suit the taste of both and
local groups of people. Our price range is not exclusive to only group of people
but we can extend it to a budget friendly so that anyone can buy.

Price

The price of our veggie chip is within your budget, we can also give you a
discount if you will be our regular customer/buyer. We have a fixed price for each
chips but maybe subjected to change if the raw materials needed to produce said
product changes.

Place

Our business is in Tungkong Mangga, City of San Jose Del Monte, Bulacan. It
is a place where a lot of people walks by or drive by there and it can be easily
seen, the lot is big enough to have parking area.

Promotions

We will be putting up tarpaulins in nearby establishments as well as putting

some flyers on poles. We will also use SNS to promote our products one time and
get feedbacks on what we can be improved, which can make it interactive can get
potential customers.
ORGANIZATION PLAN
FORM OF OWNERSHIP

Our form of ownership will be partnership , because it allows us to improve

our access to knowledge, expertise, and resources. This, in turn, enhances our
ability to create superior products and expand our reach to a wider audience.

PRINCIPAL SHAREHOLDERS OR PARTNERS

Claire Arispe 17.5% General Partner

Kristel Yamzon 17.5% General Partner

Cynthia Culanag 13% Limited Partner

Monica Gatela 13% Limited Partner

Khazmine Red Yamzon 13% Limited Partner

Teofilo Carmelo III 13% Limited Partner

John Michael Sacro 13% Limited Partner

ORGANIZATION CHART/LINES OF AUTHORITY

Overall Manager/Head Operating Management : Claire Arispe

Promotions : Kristel Yamzon

Sales Marketing Manager/Finance Officer/Cashier 1: Cynthia Culanag

Laison/Cashier 2: Monica Gatela

Kitchen Manager/Chef: Khazmine Red Yamzon

Kitchen Manager/Chef : Teofilo Carmelo III

Kitchen Manager/Chef: John Michael Sacro

BACKGROUND OF THE BUSINESS OWNERS

 Claire Arispe

Bulacan Polytechnic College

Computer Secretarial

 Kristel Yamzon

Bulacan Polytechnic College

Computer Secretarial

 Cynthia Culanag

Bulacan Polytechnic College

Computer Secretarial

 Monica Gatela

Bulacan Polytechnic College

Computer Secretarial

 Khazmine Red Yamzon

Bulacan Polytechnic College

Computer Secretarial

 Teofilo Carmelo III

Bulacan Polytechnic College

Computer Secretarial

 John Michael Sacro

Bulacan Polytechnic College

Computer Secretarial

ROLES AND RESPONSIBILITY OF MANAGEMENT TEAM

The General Manager of administration is responsible for managing staff,

overseeing the budget, employing marketing strategies, and many other facets of
the business.

Sales and Marketing Manager tracking market developments, creating

strategies, setting up sales plans, and maintaining customer relations

Cashier 1/Finance Officer is responsible to manage and oversee the

financial activities such as plans, directs, and controls accounting and financial
operations

Laison/Cashier 2 is responsible for processing and receiving payments and

issuing receipts

Kitchen Chef/Manager is responsible to studying recipes, setting up menus

and preparing high-quality dishes
MARKETING STRATEGIES
1 . Social Media Outreach - Social media posts might not seem like a big deal, but
these small, daily reminders of in-store offerings are a great way to influence
customers. As a grocery store, social media is a simple, cost-effective way to
advertise what’s going on in your store – special deals, holiday hours, events– or
even highlight staff to make customers feel like a part of your shop’s community.

2. Get Local - Utilize social media to spotlight these local offerings. For instance, is
it vegetables season and you’ve just brought out perfectly veggies and chips of
‘em? Let your customers know!

3. Branded, Reusable Shopping Bags - In line with the sustainable movement,

offering branded, reusable shopping bags is a must. More folks are ditching paper
and plastic bags in favor of these eco-friendly options. Not only does this help the
environment, but it helps to get eyes on your business logo when shoppers use
their tote in other places around town. Don’t forget – the more bags are used, the
less money you spend on plastic or brown bags.

Keep your grocery bags at check-out lanes where customers can easily see
and buy them. You may also consider adding an incentive for folks using them,
like these stores are already doing.

4. Offer Tastings - Host tastings them at the same times each week, or at the
same time of the day, so that customers can plan their shopping trip around
them. Have a fun theme and offer a greater variety of items than just one jar of
salsa or type of cracker. Promote the events on your social media accounts to
help get the word out, too. People love free stuff, even if it’s just a few bites of
food – and will likely pick up the milk and cereal they just ran out of while they’re
there to sample, too.

5. Create a Loyalty Program - Loyalty programs are a fantastic way to earn repeat
customers who will remain loyal to your store despite surrounding competition.
You can forge relationships with these folks by offering an undeniably great
loyalty program.

What will yours offer? The basic perks include exclusive, coupons, and even
swag like that branded reusable grocery bag we mentioned. Maybe they save 10%
on every purchase, receive a free food item each month or receive some other
perk for referrals.

*Selling Concept - Selling Concept The company has various methods for selling
the product. It has stalls open at malls, parks, and even at the airport for those
people who are looking for snacks and souvenir. On the other hand, the company
is engaged on social media. As a result, the goods will be sold on social
networking sites as well. Any method of payment will be accepted, including cash
and internet banking

*Marketing Concept - The goal is to create an environment that benefits both

the consumer and the company. The organization thinks that wealth is
synonymous with health. The customer feels that health is wealth. As a result, the
company will make nutritious chips in return for profit while also providing
consumers with healthy snacks.
OPERATIONS PLAN
Operating Hours

24 hours

7 days a week

Description of the Company Operations

The Flavor Seven Veggie Chips is a vibrant company specializing in crafting

delicious and nutritious vegetable chips. Our operations are centered around
sourcing premium-quality, locally grown vegetables, which are then skillfully
sliced, seasoned and carefully baked to perfection. Committed to promoting a
healthier snacking alternative, we take pride in our dedication to using natural
ingredients, free from additives or preservatives. Our company thrives on the
mission to deliver a flavorful and satisfying experience to our customers while
maintaining a strong focus on sustainability and community engagement.

Veggie Chips Operation Flow

 Sourcing Raw Materials

 Acquire fresh and high-quality vegetables from reliable supplies.
 Preparation and Cleaning
 Wash, peel, and prepare the vegetables for processing.
 Slicing and Cutting
 Utilize automated or manual methods to achieve consistent chip
thickness.
  Seasoning and Flavoring
 Apply seasoning or flavorings based on your chosen recipes.
 Cooking or Dehydrating
 Use methods like baking, frying, or dehydrating to achieve the
desired chip texture.
 Quality Control
 Implement checks to ensure product quality and consistency.
 Packaging
 Package the chips in attractive and eco-friendly packaging.
 Branding and Labeling
 Add branding elements and include accurate product labeling.
 Distribution
 Choose distribution channels based on target market, such as local
retailers, supermarkets, or online platforms.
 Marketing and Promotion
 Launch marketing campaigns to create awareness. Offer promotions
or discounts to attract initial customers.
 Sales and Customer Interaction
 Sell products through chosen channels.
 Engage with customers for feedback and build relationships.
 Feedback and Iteration
 Gather customer feedback for product improvement.
 Iterate recipes or processes based on feedback.
 Scaling Up
 Evaluate opportunities for business expansion and scalability.
 Financial Management
 Keep track expenses, revenue and profit margins .Adjust pricing and
costs as needed.
 Community Engagement
 Participate in local events or collaborate with community initiatives.

Machine Operator
John Michael Sacro

 Prepare and configure machinery for the specific type of veggie chips being
produced.

Quality Control Inspectors

Kristel Yamzon

 Check quality of the veggie chips being produced, and address any issues
promptly.

Packaging Personnel

Cynthia Culanag and Monica Gatela

 Prepare and set up packaging machinery or the efficient packaging of

veggie chips.

Maintenance Staff

Teofilo Carmelo III

 Address and fix any mechanical or electrical issues that arise during
production promptly.

Human Resources

Khazmine Red Yamzon and Claire Arispe

 Responsible for attracting, selecting and hiring qualified individuals for

positions in veggie chips business, ensuring the company has the right
talent.
MANAGEMENT TEAM
Founders/ CEO: Cynthia Culanag and Kristel Yamzon

They are responsible for conceiving, creating and building their business
from scratch. They have a clear vision of what they want to accomplish and how
they plan to do it. They play important role in shaping the culture of their
organizations. They set the tone for how employees should behave and act as the
face of their company when interacting with customers or the other stakeholders.

 Developing and maintaining a company’s vision, mission statement, and

strategic plan.
 Setting up systems and procedures to ensure the company’s success over
time.
 Reviewing financial statements and other reports to assess the company’s
performance.

Key Manager: Khazmine Red Yamzon and Monica Gatela

 Developing and sustaining relationships with key clients that bring in the
most income for the company/business.
 Addressing and resolving key clients complaints.
 Acting as the main point of contract between key clients and internal
teams.

Advisors/Consultants: John Michael Sacro, Teofilo Carmelo III and Claire Arispe

 Meeting with clients, understanding requirements, conducting data

analysis, presenting findings, formulating plans, arranging training,
evaluating progress and staying updated in their field.
FINANCIAL PLAN
Project Cost Estimated

Fixed Cost

Land ₱ 30,000.00
Building ₱15,000.00
Machinery and Equipment ₱12,000.00
Furniture and Fixtures ₱8,000.00
Pre-operatives Expenses ₱5,000.00
Total Fixed Capital ₱70,000.00

Working Cost

Salary and Wages (Per Month) ₱21,000.00

Raw Materials ₱20,500.00
Utilities ₱10,500.00
Miscellaneous Expense ₱5,000.00
Total Working Capital for 1 month ₱57,000.00

Total Capital for 6 months ₱342,000.00

Total Capital Investment ₱412,000.00
Cost of Production Annually

1 Depreciation of Building ₱12,000.00

2 Depreciation of Machinery and Equipment ₱8,000.00
3 Depreciation of Furniture ₱6,000.00
4 Interest Total of Capital Investment ₱64,000.00
Total ₱80,000.00

Veggie Chips ₱150,000.00

Less Commission ₱10,000.00
Net Sales ₱140,000.00
Net Sales ₱140,000.00
Production Cost (₱80,000.00)
Total ₱96,000.00
Net Profit Ratio per 31%
Annual