Submission Coversheet (All Programmes)

Student ID Number
(Do not include student
 HER19472867
name as anonymous
marking is implemented)
 
Programme Title
 
Module Title
Business Essentials Introduction
Module Code (listed on  
Moodle and in LTAFP) QAB020B022A
 
Module Convenor
John Price
 
Coursework Title
Portfolio Tasks: Business Essential
Academic Declaration:
Students are reminded that the electronic copy of their essay may be checked, at
any point during their degree, with Turnitin or other plagiarism detection software
for plagiarised material.

  Date
Word Count
Submitted
 16.12.2019
Table of Contents

Task 1
Part A
Part B
Task 2
Task 4
Task 6
References
Task1

Part A
Healthy green food is a new trend which opened so many opportunities for a
business world. Eating healthy is a very important part of the life of numerous
people. Poor diet is related with healthy risks that can cause illnesses and even
death. These are heart disease, high blood pressure and type 2 diabetes
(HHS,2017).
“Mommy Pot” is going to offer for the customers balanced green soups and salads.
Soup can play an impressive role in creating healthy meal and promoting overall
health. Soups contain important vitamins, antioxidants and it is packed with
carbohydrates (SpoonfulofComfort,2014). Eating a bowl of broth is a very good
method to cover the recommended daily amount of vegetables. Soup is a food for all
seasons. In cold months selling warm hearty pots and in summertime treating
customers with fruit filled cold soups. There is nothing better than mummy soup
healing our souls and bodies.
“Mommy Pot”, the soup and salad bar will be in the high street store at the Bullring.
Location is a perfect place to gain a huge amount of variety of customer such as
students, local and international visiting the shopping park daily. Business is an
innovative idea and there is no other similar bar in the area offering same kind of
healthy food in simple form of soup and quick service system.

Key competitors for the business:

Competitors Reason why they are considered as
competitors
Competitor 1 Vietnamese restaurant offering variety
of healthy food both vegetarian and
meaty. Wide range of products as
soups, salads and noodles however
with a little higher price than the other
competitors and “Mommy Soup”.
Located in Birmingham New Street
Station.
 Competitor 2 Café located in the city centre on the
Corporation Street. Place is presenting
impressive menu with large selection of
food vegetarian and meat.
Breastfeeding and dog friendly.

Part B
Business objectives:
- To encourage people to eat healthy green food by serving quality food in the
affordable prices. Buying a fresh and local vegetables is going to cost the
business a lit bit more however providing the healthy food for the customer
seeing the dining alternatives is a very good option to gain more consumers
satisfied by warm, fresh and affordable products.
- To manage customer relations; to help the bar to succeed and build the
strong reputation in the community the aim is to make a customer as much a
possible satisfied. Warm and accommodating atmosphere will spread the
positive feedback about the company to bigger number of customers.
- To attain high level of advertising by marketing strategy. Good way of
promoting the company is going to conclude in getting larger customer base.
In view of establishing the new business is become visible through the social
media as Instagram, Facebook and by more traditional way such as printed
leaflets. Developing the image of the company will help with a successful
growth.
- To become a leader with unique food service company offering a simply,
healthy receipt soups and salads on the market. None of the restaurant in
area is offering similar type of the services for the consumers. There is a huge
opportunity to become first organic soup bar promoting healthy lifestyle which
is very important for people and environment.

Business will be opened as a partnership company. Partners are going to join their
experience, knowledge and assets to run the company very successful. Company
owned by two people is less stressful in managing as you share all the
responsibilities together, helping each other with making the decisions and
supporting in all the task involved with running the company.

Examples:
1. Hewlett Packard -funded in a small garage in California, becoming a leading
Pc manufacturer (Partnership,2013).
2. Microsoft- invented in 1975 by Bill Gates and Paul Allen; leading software
maker (Partnership,2013).


Task 2
Pestle Analysis:
Pestle analysis is very important and useful tool when starting the new business. It is
analysing and monitoring the macro environmental factors that may have an impact
on company performance and success.
Political
They are few political factors impacting on the business such as tax reforms and
health regulations. Government wants to have an influence on the restaurant
industry, and they created various regulations taking care of the health of the people.
Food industry business need to fallow the standards: cleanliness of commercial
kitchens, storage and transportation of the products.
Economic
Due to increased spending by the consumer the company needs to be prepared to
improve customer service and provide the products gaining the consumer interest.
Economic situation of population is very important for a bar like “Mommy Pot” as it is
influenced by individual spending on food.
Social
Health trend is the most affecting factor for a business. Social media made people
aware of risks eating not healthy. Population is avoiding the food containing the high
calories. “Mommy Pot” as a new brand is going to offer the potential clients the
products which are healthy and low in calories.
Technological
Change in technological trends and innovations affected the way the brands are
using to attract the consumers. It has changed the perception of promoting the
products by engaging the customers by the social media and online feedback.
Legal
Legal factors highly depend on the specific legal environment in every country. The
food regulations and laws affected the food quality and nutrition requirements.
“Mommy Pot” is creating the food in safe and healthy environment fallowing the
sales and marketing regulations. Other competitive companies have created a high
level of contest in engaging the customers, therefore it is crucial to keep very high
level of hygiene and compliance.
Environmental
Organic and healthy food become very popular in developed countries. People are
conscious of the importance of balanced healthy diet, food safety, human and animal
health. Green food soups are prepared freshly, and they do not include chemicals,
pesticides and preservatives.

Task 4

Marketing Objectives
“Mommy Pot” is going to offer the healthy products for the customers which are
aware of importance of a healthy diet. Students are a very valuable customers as
they are influenced by social media. Attractive online promotion will make people
aware of the business and will increase repeat visits. Business objective is to make
people more aware of a green food value for our bodies and minds making sure
consumer knows what the company goal and what principles it is represents. Clear
marketing objectives establishing the right path for the business and the right
message to their customers.

Target Markets
The business will serve wide range of customers starting with students due to the
near location of University of Roehampton and surrounding universities. “Mommy
Pot” is targeting in green consumers caring about the healthy lifestyle beginning from
the adult to babies and the people that dine in by themselves. In first instance it is
focusing on young people which prefers fresh, natural ingredients and would rather
fast casual dining over the traditional fast food.

Marketing Mix

Element Description Justification

Price Products and portions: Prices offered by the

-bowl of soup £4.50 company are the most
-bowl of salad £4.50 important in gaining the
-sides: fresh bread, thyme large base of the
 pita toasts, vegan butter, customers. People never
garlic roasted broccoli- are going to buy something
£1.00 what is not worth the
-drinks: mineral water, money, therefore the
plain black tea, black business needs to offer a
coffee -£1.50 good deal to attract
Deal: soup or potential clients.
salad+side+drink -£5

Product -4 different types of Simple variety of products

soups:3 warm and 1 cold will attract people with
option intense lifestyle without the
-4 types of salads: pressure of waiting to have
3 vegetable and 1 fruity the meal prepared in short
-sides: bread, thyme pita time (students,
toasts, vegan butter, businessman’s, mums with
garlic roasted broccoli small children).
-drinks: mineral water,
plain black tea, black
coffee

Place Business located on the Perfect location for all types

high street shopping park of customers, especially
centre student from all near
universities and collages.
Popular place for a friendly
meeting.
Promotion Company will focus People are highly active on
mainly on promoting in the internet and advertising
the social media on this source is more
(Instagram, Facebook). attractive.
Additionally, printed
 leaflets.

Marketing strategies
Marketing strategy will mainly focus on students as our targeting market and purpose
to fulfil the stomach with affordable prices. Company is going to attract them by
promoting in social media; main source of communication these days for young
people. It is important to satisfy the customers by offering them that what they need.
Business is going to offer the discount for students from University of Roehampton to
encourage them to find out more about our business and further understanding of
the products.
Task 6
Element of the supply How is this going to be Why this is correct way to
chain addressed in the business operate?
Supplier of Vegetables The vegetables are the Obtaining the reliable and
main product which the good source of
business offers for the vegetables supplier is
customers. The green playing the main role in
theory of healthy food business success. The
requires the fresh organic food needs to be always
vegetables to be supplied fresh and the best quality
to the company daily. to keep the customers
Business will establish the satisfied and the business
relationship with local run smoothly with the
vegetables suppliers same level of class. Local
minimum two in case of farms will save the cost of
emergency if one off them transportation of goods
will have any issues with and prevent from any
stock. Local farms will delays in deliveries. There
offer the best quality is a guarantee that they
naturally grown are organic and naturally
vegetables. grown than the
vegetables supplied from
manufactures.
Supplier of Bread Bread is going to be Hiring the local bakery, it
supplied from a local is not only the best option
bakery. As we are offering for the business to make
for the customers the best sure the product is the
quality product, we need best for the type of food
to make sure that the offered but will support
bread is made from the local business. The price
best indigents and it is of bread is going to be a
delicious. little bit higher than the
bread from a big supplier
 however the quality is
what the company aim
for.
Supplier of leaflets Leaflets are going to be Marketing strategy is
used to promote the going to support sale of
company in local the products to the
community. Incredibly clients. Leaflets are going
important for the business to be handed out in the
is creating a high visible specific location where
image which will attract our targeted clients are
the consumers to buy the the most reachable such
offered food. The aim is to as local universities,
find the supplier which is collages and corporation
offering affordable prices firms. Accordingly, to the
and understand the idea studies 48% of
of the company in consumers respond to the
promoting green food. leaflets (Editorial Staff,
2019). Distributing leaflets
can be very effective for
the business marketing
aims if done correctly.
References:
President’s Council on Sports, Fitness & Nutrition (26 th January,2017) Importance of
Good Nutrition.
Available at:
https://www.hhs.gov/fitness/eat-healthy/importance-of-good-nutrition/index.htmld
(Accessed:16.12.2019)

Spoonful Of Comfort (24th April,2017) The Importance of Soup in Our Diet.

Available at:
https://www.spoonfulofcomfort.com/the-importance-of-soup-in-our-diet/
(Accessed:16.12.2019)

Korchak,J. (27th August, 2017) Advantages and disadvantages of a partnership

business. Inform Direct.
Available at:
https://www.informdirect.co.uk/business-management/partnership-business-
advantages-and-disadvantages/
(Accessed:16.12.2019)

Partnership (21st October ,2013) 8 Famous Business Partnerships That Really

Worked. Visual.
Available at:
https://visual.ly/community/infographic/business/8-famous-business-partnerships-
really-worked
(Accessed:16.12.2019)

Editorial Staff (24th March, 2019) How Effective Is The Leaflet Distribution?
Available at:
https://leafletdistributionteam.co.uk/blog/how-effective-is-leaflet-distribution/
(Accessed:16.12.2019)