I.

INTRODUCTION

Coffee has been one of the most buy drinks, almost all the people buy

them either to wake themselves up or be energized and be ready for the day.

Today, many people start their day with coffee ranging from different varieties

and flavors. Booth n’ Beans is created for the people to enjoy their coffee with

a few twists for them to either relax or be entertained. The first floor would be

for the people who are on break and do not have enough time and the second

floor would be for relaxation and fun.

Booth was based on the design of the shop since every floor would

have different booths and each one of them will have their own vibe so that

customers can choose whichever one they prefer.

Beans represent the coffee that will be the signature dish for the shop

with different varieties, flavors and intensity.

II. PROJECT SUMMARY

A. Name of the Firm

Booth n’ Beans

B. Business Location

Main location at Vega Centre, Lopez Avenue, Los Baños, Laguna

C. Brief Description of the Business

Booth n’ Beans is a partnership business wherein two or more owners

manage the business lowers the possibility of financial risk. Booth n’ Beans

focuses on the wellness and cravings of each individual who enters the shop.
III. MANAGEMENT AND PERSONNEL COMPONENT

 Chief Executive Officer: Ronn Anthony Arguzon

Nationality: Filipino

Address: Los Baños, Laguna, Philippines

Roles: In charge of managing the overall operations and resources of a

company

 Operations Head: Kristina Gayahan

Nationality: Filipino

Address: Los Baños, Laguna, Philippines

Roles: In charge of designing policies, overseeing customer service and

implementing technology solutions

 Production Head: Franco Gayahan

Nationality: Filipino

Address: Los Baños, Laguna, Philippines

Roles: In charge with the planning, coordinating, and control of manufacturing

processes

 Marketing Head: Daniel Sosa

Nationality: Filipino

Address: Los Baños, Laguna, Philippines

Roles: In charge of overseeing the promotion of a business, service, product

or brand

 Finance Head: Jennifer Espinosa

Nationality: Filipino

Address: Los Baños, Laguna, Philippines

Roles: In charge of the financial health of the company and performs a lot of

data analysis and use their result to increase the business

IV. MARKETING STUDIES

A. Marketing Profile

Booth n’ Beans is located on a specific location that would be open to

all public masses with the main target consumer who are students and office

workers.

Booth n’ Beans would be a large scale business consisting of 100 and

more employees since it would have 4 branches; the main branch would be at

Vega Centre, Los Baños, Laguna while the other 3 would be located at SM

Calamba, Sta. Cruz, Laguna and UP Open University.

Our mission is to have a positive impact on the environment and

economy of the country while also providing the people with caffeine for them

to gain energy. Each coffee would be made with the finest ingredients that

would have a positive impact on our customers. We offer quality services and

products that would leave our costumers wanting for more and for them to

come back.

B. Demand Analysis
C. Supply Analysis

Local Supply

Growers: Working Intermediaries:

on small plots of Transport or sell
land. coffee & pastries to a
processor

Government Processors: Farmers

Agencies: They sell it send up to produce
in auction for export. the supply chain.

Exporters: Buy from Dealers: Supply the

auctions and then sell products to the coffee
to dealers shop or grocery store.

Foreign Supply

Farmers: Produces Organizations: They

works on small organize into formal
holders to large associations or
private estates. cooperatives.
 Exporter: Process and Intermediaries:
commercialize supply Provides farmers
from farm to meet the services in getting the
needs of buyers. supply to the market.

Importers: Bring
goods from the origin Consumer/Retailers
country to the place of
sale and exchange.

D. Competitive Analysis

1. Selling Price

Our shop sells hot and cold coffee ranging from 80 pesos to 180 pesos.

We also sell different kinds of breads and pastries ranging from 30 pesos to

50 pesos. We also offer coffee + bread + pastry combo ranging from 100

pesos to 130 pesos.

2. Competitions

The service and the place is high quality and high in demand but

business competitors that offer the same product and service may affect the

business.

3. Distribution and Cost of Transportation

Business increase sales by making it accessible to a wider range of

customers.
4. Channel of Product Distributions

Business needs to catch certain customers and may remind them of

the business name and products. Advertising helps change negative

perceptions of your business. It can also increase visibility within the industry,

helps to attract partners that can expand your business.

5. General Competitive Practice

Gives more ideas to improve and grow the business. Partnership

invests in the business and each partner has a share in the profits and losses.

It also access to new products, reach a new market and increase customer

loyalty.

E. Program Analysis of Marketing Strategies

1. Geographic Segmentation Strategy

It is located in a place that is centered by students and employees that

will be beneficial to the customer and the entrepreneur.

2. Psychographic Strategy

Our shop has an affordable price that can accommodate every

consumers specially students and office workers.

3. Demographic Segmentation Strategy

The target consumers are both male and female. Main target consumer

does not require a high income where high school students can afford it.

4. Pricing Strategy

Our store offers combo products that may attract the customers that

ranges from 100-130 pesos only.

5. Channel of Distribution

Booth n’ Beans’ future branches, seek to be near their target market

the students and employees from different universities and offices, that will

provide them satisfaction from stressful environments. Thus, the following

places are their areas of expansion:

 SM Calamba

 Sta.Cruz, Laguna

 UP Open University

6. Promotion and Advertising

Some people nowadays are into social media. We would like to use

social media such as facebook, twitter, and instagram as a way to introduce

our shop and products. It is the easiest way we know to advertise it. Fliers will

also be given to people before and on the grand opening of the shop.

V. PRODUCTION

Booth n’ Beans aims fair prices for each product in operating our

business in order for us to gain the trust of our customers and for our

customer to feel confident with the product that they consumed.

Providing the best service and comfortable place for studying that is

very convenient for it is located in a place that is centered by students and

employees that will be beneficial to the customer and the entrepreneur.

Since Booth n’ Beans serve coffee with food, we consider healthy

religion in creating our menu. We would add halal on our menu for the

individuals who are prohibited in eating harm food (non-halal slaughtered

animal). We would also be adding fruits and vegetables to our menu to ensure
the health of each individual since we also serve coffee. We also consider the

time of the day. We would change our menu every 5:00 am - 10:30am,

10:30am - 1:00pm, 1:00pm - 5:00pm, 5:00pm -10:00pm and 12:00am -

5:00am to give our customers the correct meal depending on the time. We’ll

also be serving fruit smoothies and teas for the individuals who don't drink

coffee.

Technological Aspect

Technology is an influence to human existence by bringing up new

risks as well as improvement to our businesses. The resources found here to

help your business needed to understand how technology is useful in

business by examining the benefit and risk advances.

Many companies also had the use of other technologies that can

benefit their business to increase the ratings of their product in order to

overcome their use of technology. We came up with a solution by improving

the machinery and products to be more unique, to have a high rating of our

business product. We also came up with new ideas to outgrow their

companies with the use of information, delivery and online selling. These

ideas are an easy way to gain more sales from the buyers.

The world today is modern. Many factories use high-technology or

machines to do the work and make the process fast and easy. In addition,

they will not affect the salary for the workers since most of them are

machinery. Technologies make our lives easy, especially those things that

cannot be done by humans. Businesses have positive impacts to the local

environment like funds for improvements in infrastructure and provide facilities.

Economical Aspect

Booth n’ Beans faced a lot of economic opportunities and economic

threats due to the economic events in the Philippines. The most common

economic threat is high electricity rate and inflation rate that changes now and

then. The continuous increase of the prices of goods might affect the

company budget, in result to that, the company have to raise the prices of

their products and increasing the price may lead to a decline of sales. In

addition, rapidly rising prices not only affects the customers pay but also the

business itself because of the materials and inventory that they have to pay. If

replacement inventory costs more than what you have sold, this may lead to

inventory shortages. Inflation rate also affects the employees, when

employees didn’t get wage increases this might lead them to quit working.

Lack of workers will lead to slow production of products that will greatly affect

the performance of the company.

Business Model

Partner Network

 Marketing and Sales Partner

 Content Partners

Key Activities

 Marketing

 Selling

Offer/Value Proposition

 Quality Services, Foods & Drinks

Distribution
 Channels

 Internet (Online)

Cost Structure

 Ingredients

 Equipment

 Salaries

 Advertisements

Revenue Statement

 Sales

 Tips

 Income

Products/Services Offerings

Products

 Bread - a usually baked and leavened food made of a mixture whose

basic constituent is flour or meal.

 Pastry - dough that is used to make pies and other baked goods and

typically has a high fat content.

 Coffee - a beverage made by percolation, infusion, or decoction from the

roasted and ground seeds of a coffee plant.

Services

 Snack Bar Service - the serving of oneself (as in a restaurant or gas

station) with goods or services to be paid for at a cashier's desk or by

using a coin-operated mechanism or a credit or debit card.

 Self Service - a public eating place where snacks are served usually at a

counter

Equipment/Materials Needed

For making the bread and pastry:

1. Offset spatula-used for spreading frosting.

2. Dough spreader-spread dough in a raised mass.

3. Micro plane zester-use to peel garnishes.

4. Cake pans of all sizes and shapes.

5. Oven, refrigerator and freezer thermometer.

6. Pastry blender or cutter.

For making the coffee:

1. Espresso machine - to transform beans into different drinks.

2. Espresso grinder - increases surface area of beans.

3. Regular coffee grinder - for the ones who will order specialty drinks.

4. Coffee brewers.

5. Decanters, air pot and satellite servers - for self-serve station.

6. Frappe and smoothie blenders.

7. Iced tea brewers and iced tea dispensers

Raw Materials

 Coffee and Espresso

 Milk

 Tea Bags or Loose Tea

 Hot Chocolate

 Flavoring Syrups, vanilla

 Sugar, Sweetener, and Creamer

 Flour, starch

 Nuts, almonds

 Fruit fillings

 Oil, butter

 Eggs
Floor Plan

First Floor

Second Floor
VI. FINANCIAL STUDIES

Our main goal is to be one of the most unique and leading coffee shop

in the country while to food we made will be a unique and out of this world

experience that would leave a lasting impression to our customers.

Booth N’ Beans aim to follow the laws and regulations of the

Philippines when starting. The aim of the company is not only the happiness

and satisfaction of the customers but as well as the employees, treating them

with equality and fairness.

A company cannot start a business nor produce a product without a

capital, equipment, equipment and worker since Booth n’ Beans is a new

business. The owner will invest their personal savings for the first month in

order to provide initial operation of the business. On the next month, the

owner will apply bank loans to support and continue the progress, growth and

popularity of the business to have business to have business partnership,

investment banks and other financial institution to gain financial support and

security.

A. For New Business Venture

The table below states the materials or item needed its quantity and

amount of expenses that Booth n’ Beans will need in the course of its

operation:
 Initial Capital / Requirement Estimated Amount of Initial

Outlay Costs

Initial Raw Materials P 1,000,000

Kitchen Equipment P 98,500

Office Supplies P 50,000

Furniture and Fixtures P 110,000

Registration Fees, Permit and P 10,000

Licenses

Kitchen Fuel P 8,700

Utilities P 38,950

Salaries, Wages and Compensation P 1,000,000

Advertisements P 80,000

Research and Development P 73,480

2nd Floor Building Rent P 40,000

TOTAL P 2,519,630
B. For Existing Project

BALANCE SHEET

(Yearly)

ASSETS

Current Assets

Cash and Cash Equivalents P 5,000,000

Accounts Receivable P 1,000,000

Inventory P 750,000

Prepaid Expense P 200,000

Investments P 500,000

Total Current Assets P 7,450,000

Property and Equipment

Land P 1,215,000

Buildings and Improvements P 12,500,000

Equipment P 2,500,000

Less Accumulated Depreciation (P 250,000)

Other Assets

Intangible Assets P 200,000

Less Accumulated Amortization (P 10,000)

TOTAL ASSETS P 23,605,000

LIABILITIES

Current Liabilities

Accounts Payable P 1,500,000

Notes Payable P 500,000

Accrued Expenses P 250,000

Deferred Revenue P 100,000

Total Current Liabilities P 2,350,000

Long-term Debt P 10,000,000

TOTAL LIABILITIES P 12,350,000

SHAREHOLDER’S EQUITY

Common Stock P 500,000

Additional Paid-in Capital P 1,000,000

Retained Earnings P 9,855,000

Treasury Stock (P 100,000)

TOTAL LIABILITY AND SHAREHOLDERS’ EQUITY P 23,605,000

 INCOME STATEMENT

(Yearly)

Income Statement Estimated Amount

Revenues

Coffee Sales Revenue P 1,750,000

Pastries Sales Revenue P 1,000,000

Bread Sales Revenue P 1,000,000

Total Revenue P 3,750,000

Expenses

Cost of Goods Sold P 600,000

Salaries Expense P 500,000

Rent Expense P 250,000

Utilities Expense P 125,000

Total Expense P 1,475,000

NET INCOME (LOSS) P 2,275,000

 STATEMENT OF CASH FLOW

(Yearly)

Cash Flow Estimated Amount

Operating Activities

Net Income P 1,275,000

Increase in Account Receivable (P 100,000)

Decrease in Inventory P 75,000

Increase in Account Payable P 50,000

Cash Provided used in P 1,300,000

Operating Activities

Investing Activities

Purchase of Equipment P 1,500,000

Cash Provided used in P 1,500,000

Investing Activities

Financing Activities

Issuance of Common Stock P 250,000

Cash Provided used in P 250,000

Financing Activities

Net (Decrease) in Cash P 50,000

Cash Balance (January 1) P 450,000

Cash Balance (December 31) P 500,000