Case Study Prepared by:

Gorgonio, Julia Ann A.

Paredes, Bea Joyce P.
Rivera, Ma. Veronica L.
Castro, Daisy May E.
Malupay, Jermine A.
Joson, Christelle Mae G.
Dedeles, Andrea A.
Baldovino, Jessica Mae B.
De Leon, Justine SJ.
 “Huawei
Technologies”
Ren Zhengfei
Founder and CEO of Huawei Technologies

TREY 2
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Statement of the Problem
How can Huawei Technologies improve
its sales regardless of being banned on
US and Google Software Services?

TREY 3
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 SWOT ANALYSIS
S W O T
STRENGTH: WEAKNESSES: OPPORTUNITIES: Threats:

* Quality products * Weak Brand * 5G Technologies * Competitors

* International store * Removing of Google * Marketing * Material Cost
* Various products * AI Technologies * Market Pressure
* Innovation of Software Services • Can innovate its * Ban in other
technology * Lack of Capital features country
* Lack of Fame

TREY 4
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ALTERNATIVE COURSES ACTION
Huawei Technologies should continue to develop their software
(HarmonyOS).
Pros: Cons:
• Continue developing their own software which • The product may not be acknowledged, and the
is HarmonyOS can help to increase the invested money for the development of their
consumers of their products and lead to having software might go to waste and have a big loss
a lot of sales. Because if it is well developed it on the company assets/ equity.
can keep pace with its competitors worldwide.

TREY 5
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The company may prove their innocence to the accusations of US, saying that they
are using backdoors that are normally reserved for law enforcement.

Pros:
• Proving their innocence may help to gain the
trust of US and other countries and get back
the access of Google Software Services on their
technologies. Having it back may help the
product to have a better performance and
achieve being on the top demanded brands of
technologies.
Cons:
• The company might waste much time for
nothing, because these countries especially US
might not believe any statements of Huawei
Technologies.

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Huawei Technologies may improve and expand the range of their
advertisements worldwide.

Pros:
• Proving their innocence may help to gain the
trust of US and other countries and get back
the access of Google Software Services on their
technologies. Having it back may help the
product to have a better performance and
achieve being on the top demanded brands of
technologies.
Cons:
• The company might waste much time for
nothing, because these countries especially US
might not believe any statements of Huawei
Technologies.

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Give the United States specific financial support to boost participation in
International Telecommunication Union standardization forums

Pros:
• The US can help those small business owners
and provide many people with jobs, while
Huawei can guarantee their sale. It's
advantageous to both parties.
Cons:
• Some entrepreneurs might not be giving
Huawei a chance since they may view the
company as a treat given that its products have
a solid reputation and could cause them to
suffer significant losses.

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Huawei's continuous improvement and innovation of their products.

Pros:
• It will help to drive a higher value proposition,
that create more loyal buyers and have positive
feedbacks on the market. Consumers will also
be anxious to try/test new released products,
which leads to company's higher revenues.
Cons:
• The products can fail during its development
unexpectedly, and the anticipated profit will
turn into a sudden large expense in a short
period of time, which eventually leads to
company's great loss.

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Large image

CONCLUSION/RECOMMENDATION

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ThankYou

TREY 11
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