PHILIPPINE SCHOOL OF BUSINESS ADMINISTRATION, QC

1029 Aurora Boulevard, Quezon City

“A Feasibility Study on a Food Truck Business in Quezon City”

Submitted by:

Leader
Malamug, Jethro

Members
Mesa, Wenchelle Mae
Angeles, Angelica
Montes, Leslie
Sabado, Christia
Distor, Jhay

Adviser
Mrs. Emie Alias
2023
 CHAPTER I

Introduction

A healthier and on-the-go variety of burgers are what we are in cognizance. For this
business perception, we would like to linger the interest of the consumers with our version
of healthier but on-the-go Burger and Fruit Shake truck, “Snacks on Wheels”.

It is known that rolling stores have become increasingly popular in the Philippines as
it provides an innovative and convenient way to satisfy food craving of people on the go.
With the country’s busy lifestyle, food trucks have emerged as a go-to option for those
looking for quick, affordable and delicious food options.

Started years back around in the 7th century when the food was sold on the pushcart
and kiosks from food carts to food mobile vehicles, food trucks have gone in several
modifications before it could come today's version. Since its origin the shape and the sized
have been changed, but there is still in common, food truck offers the easiest and quickest
way of food, years back when it was started as a food wagon, no one would have thought
that it will be part of the mainstream someday, at the present time, food trucks are one of
the most fashionable ways to have lunch.

Over time, food trucks have evolved and become much more sophisticated. Today
trucks are equipped with kitchen equipment, comfortable seating areas, and even
entertainment systems. Some food trucks have been known for serving gourmet meals or
unique culinary experiences that you cannot find anywhere else. Despite their modern
conveniences, food trucks still maintain their original purpose: to provide good food in
convenient locations. Whether you look for a quick bite on your lunch break or a sit down
meal at a truck park. There's sure to be a food truck that can meet your needs.

Service and food businesses manipulate the business industry by offering on-the-go
meals at nearby stalls that ensure satisfaction and efficiency for the customers.
 The proponent includes the advantage of food on the go that satisfies the needs and
wants of the customers in line with foods because the people around us like to eat outside
with their friends and family.
Statement of Problem

This study is intended to determine the feasibility of opening a food truck business in
Katipunan, Quezon City. Data will be collected through quantitative social research.

The following aims to evaluate and analyse the following areas:

1. Profile of the respondents in terms of the following:

a. Age
b. Gender
c. Food Allowance / Monthly Income

2. Marketing aspect of the study

a. Pricing
b. Product
c. Location
d. Promotion

3. Management aspect of the study

a. Form of ownership
b. Structure of the business

4. Financial aspect of the study

a. Investment capital
b. Total Sales
c. Total Expenses

5. Socio-economic aspect of the study

a. Contribution to the society
b. Contribution to the government
Significance of the Study

This study outlines the importance to the following groups:

To the researchers. This provides an opportunity to apply conceptual knowledge acquired

through the years of studying business/commerce.

To the customers. This introduces fresh options and convenience when it comes to food
selections and service.

To the community. This gives way to a beneficial relationship to our local suppliers especially
within the vicinity. This can also be a chance to promote small yet impactful environmental
initiatives to give back to the society.

To the potential investors. This is to exhibit the great potential and need of this type of
business to accommodate the fast-paced lifestyle of students, professionals, and consumers
as a whole who will directly benefit from this when this comes to existence.

To the school and students. This can serve as a guide and reference for future and related
studies venturing in the same field.

Overall, this study aims to provide valuable insights into the potential benefits and
challenges associated with this enterprise.

Scope and Delimitations of the Study

This study of the Food Truck Business is restricted to Katipunan, Quezon City and will be
based on marketing management, technical, financial, socioeconomic, and aspects of
business. Students will be covered as the target market and as part of the respondents. The
product will be disseminated through direct selling and orders are also accepted from the
customers within Quezon City from those who are willing to purchase the product.
Definition of Terms

(To fill after the study is complete)

Review of Related Literature and Studies

(Awaiting Carlo)
 CHAPTER II

The Marketing Aspect

This chapter provides quantitative information that will reflect the status of the
market in the area of the projected business. This includes the products offered, SWOT,
demand and supply analysis. This section will offer an overview of the business as it relates
to the marketing activities. The information gathered and presented will serve as a basis for
the formulation of strategies that will make the proposed business

Products :

1. Beef, Chicken and Veggie Burgers

2. Fruit Shakes, Canned and bottled drinks

Marketing Analysis

(To insert Population and Sampling)

The SWOT Analysis of our firm is as follows:

STRENGTHS

● The prices of our products are very reasonable and less than our competitors.
● Ease of operation as our kitchen is pre-installed with equipment needed for the
preparation of food and ability to travel to current hotspots within Katipunan,
Quezon City.
● Food selections vary from meat to vegetable burgers and fresh juice shakes.
● Fresh and Innovative Food with Fast Service.
● Free from Rental Fees.

WEAKNESSES

● Savoury products and Produce are perishable items hence need to be sold as soon as
possible to gain maximum benefit.
● Less Experience.
● Limited Capital.
 ● High- Priced Meal Ingredients.

OPPORTUNITIES

● Accessible location as we are located near public transport such as LRT-2 and PUVs
passing Aurora Boulevard.
● Vast population in the area as we are surrounded by prestigious schools and offices.
● Our sales are through tie-ups with local suppliers from Farmers’ Market and Nepa-Q
Mart both of which are situated in Quezon City.
● Offering New Product and Taste.
● Great Market.

THREATS

● Street vendors offering instant snacks and drinks

● Rise of covid cases
● Possible lockdown
● Tax , Registration Requirements and Zoning Ordinance
● Waste Management (IRR No. SP 2868 S-2019)

MARKETING STRATEGY

Product
Snack on Wheels uses the differentiation strategy to offer products that no other
food truck is offering. The snack on wheels niche highlights the main products which
are the Burgers with different options, Fruit Shakes with different flavours and
Canned and Bottled Drinks. The food products are perfect for consumers craving for
the best value that only a Food Truck could offer.

Place
Snack on Wheels location is within Katipunan, Quezon City, a very accessible and
crowded place that suits the business to be easily and widely known. Moreover, it is
a perfect place to meet and serve the market.
Price
Value-based pricing will be the pricing strategy of Snack on Wheels. The business
provides and offers value meals which will be favourable for the target market. There
will be a perfect combination of meals bundled together and will be sold at
affordable prices.

Promotion
Snack on Wheels will promote by advertising the products on multiple social media
platforms such as Instagram and Facebook, by personally handing out leaflets and by
having grand opening promo. Nowadays, people use the internet at least 3 hours per
day so by posting Snack on Wheels menu and eye-catching photos of featured meals,
the business will most likely attract a lot of food lovers. Additionally, to enhance the
business’ brand awareness, the staff will post tarpaulins as a way of informing people
passing by that a certain business exists and ready to offer delicious and budget
friendly food products.

● Opening Sales
For Snack on Wheels grand opening day, the business will offer free drinks for the
first 10 customers.

● Leaflets
To enhance the business’ image, the staff will print out and give away leaflets or
flyers as a way to let passers-by know that there will be a new business opening in
the city.

● Tarpaulins
The business will provide tarpaulins and post them on different places where it can
be easily noticed by potential customers. In this way, the business will read an even
wider and well-targeted audience.
 SAMPLE SURVEY QUESTIONNAIRE

Part I.

Name (Optional):
Sex: ___Male ___Female

Age:
10-25 years old
26-35 years old
36-45 years old
46-55 years old
56-65 years old
Others (please specify): _______

Occupational Status:
Student
Employed
Unemployed

Food Allowance/Monthly Income:

₱2,000 - ₱12,000
₱12,000.01 - ₱22,000
₱22,000.01 - ₱32,000
Others (please specify): _______

PART II

1. Do you eat/buy a burger?

Yes
No (Please indicate preferred food)_______

2. Where do you eat/buy a burger?

Mall
Street Stalls
Others (please specify): ______
 3. How often do you eat/buy a burger?
Everyday
Twice a week
Once a week
Once a month

4. What factors do you consider most in eating/buying a burger? (Check as much as you
can)
Taste
Service
Ambiance
Uniqueness
Others: __________

5. How much do you spend on eating/buying a burger?

₱15 - ₱20
₱21 - ₱25
₱26 - ₱30
₱31 and above

PART III.

6. What kind of burgers do you prefer? (Check all that apply)

Chicken
Beef
Vegetable
Others (please specify) ______________

7. How much are you willing to spend on the following variety?

Chicken Burger

₱30 or below ₱76 - ₱100

₱31 - ₱50 ₱101 and above

₱51 - ₱75
 Beef Burger

₱30 or below ₱76 - ₱100

₱31 - ₱50 ₱101 and above

₱51 - ₱75

Vegetable Burger

₱30 or below ₱76 - ₱100

₱31 - ₱50 ₱101 and above

₱51 - ₱75

COMBO 1 (Chicken/Beef/Vegetable Burger + Fruit Shake 12 oz)

₱50 - ₱100 ₱201 - ₱300

₱101 - ₱200 ₱301 and above

COMBO 2 (Buy 1 Get 1 on all Burgers)

₱50 - ₱100 ₱201 - ₱300

₱101 - ₱200 ₱301 and above

8. Which among the following street food do you prefer? Please select all that apply.
Kikiam
Fish ball
Kwek-kwek
Squid ball
Hot dog bites

9. How much are you willing to spend on street food (per stick)?
 ₱15 or below ₱30 and above

₱16 - ₱30

10. What factor will you consider in eating/buying a burger?

Taste
Service
Ambiance
Uniqueness

SURVEY ANALYSIS

____________________
 CHAPTER III

The Management Chapter

This chapter is about the entire organisational arrangement of the business. Management
must be able to plan all activities, for the company to become dynamic and competitive
business over and done with human resource, financial capability and new technologies.

Form of Ownership

This type of business ownership will be a partnership; in which partners share

money, skills and other resources, and share profit and loss in accordance with the terms of
the partnership agreement.
Mutual support and motivation are needed for the business to last longer.
Job Title: Manager

Name: Jay Distor

Job Description

Responsibilities:

● Sees production
● Schedules
● Ensures product quality
● Job includes planning, organizing, directing and controlling all the employees of the
organisations as well as its relationship to each other.
● Responsible for checking sales records.
● Responsible for checking raw materials.

Job Qualifications:

● A graduate of any management courses

● Male/Female, from 23 - 28 years old.
● At least 2 years work experience
● With pleasing personality
Job Title: Manager

Name: Jethro Malamug

Job Description

Responsibilities:

● Sees production
● Assigning employees task
● Schedules
● Ensures product quality
● Job includes planning, organizing, directing and controlling all the employees of the
organizations as well as it’s relationship to each other.
● Responsible in checking sales records.
● Responsible in checking raw materials.

Job Qualifications:

● A graduate of any management courses

● Male/Female, from 23 - 28 years old.
● At least 2 years work experience
● With pleasing personality
Job Title: Assistant Manager

Name: Leslie Montes

Job Description

Responsibilities:
 CHAPTER IV

The Technical Aspect

Snacks on Wheels’ main product is burgers but will also include a variety of fruit shakes and
street food. _________________________

_____________________________________________________________

Beef Burger

½ pound ground beef

Dash Salt
1 teaspoon finely diced onion
½ cup of chopped lettuce
1 slice American cheese
1 Slice of a Beef Steak Potato

Chicken Burger
 ​ 1 pound extra-lean ground chicken
​ ½ cup bread crumbs, divided
​ ½ small onion, finely grated
​ 1 egg
​ 2 cloves garlic, minced
​ salt and ground black pepper to taste
​

Vegetable Burger

2 Cups Chopped Soft Veggies

1 Cup Cooked Grains
1 and 1/2 Cups Cooked Legumes
1/2 Cup Flavor/Texture Booster
3 Tsp. Spices
1/2 Cup Dry Base
Equipment and Supplies

Food Processor
Useful in chopping, blending, slicing, and dicing
all types of food.

Greaseproof paper

This type of paper is ideal for wrapping

food, particularly greasy or fatty foods.