RESTRO WHEELS

FOOD TRUCK
BUSINESS PLAN

PREPARED FOR- LAURENCE SMITH

PREPARED BY- ANMOL SETH

April 15,2021

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 Executive Summary

The essential justification of picking Food truck business is close to personal interest in business

and especially in foundation of own organization related to the hospitality business. The plan to

construct a venture, to take a stab at something new also, to investigate the neglected inspires.

Thusly, this undertaking will be an initial step to begin moving in picked direction. There were a

couple of reasons why a food truck was picked as a business. The idea of road food itself has

consistently been engaging, and food truck as its fundamental part stands separated from the

generally exhausted café or restaurant designs. Taking into thought such significant fact is

absence of experience with business, a food truck business has some huge benefits for a beginner

among which are the generally ease of foundation and quick access to the market.

Our point is to dispatch another and one of a kind food truck chain in Waterloo, Canada. By

remarkable we mean development in the food business just as the food truck industry. We cook

and serve food remembering the requests of the intended interest groups. Our food and beverages

contributions are totally customized as we get some information about the kind and structure,

they need to have in their food. At that point with the assistance of a trained culinary expert, we

try to make superior grade and clean food with customization just as advancement and one-of-a-

kind tastes.

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 Table of Contents

Contents
Executive Summary...................................................................................................................................2
Mission Statement.....................................................................................................................................4
Product or Service Description.................................................................................................................5
Target, Segmentation, Industry................................................................................................................6
Promotion Strategy...................................................................................................................................7
Place Strategy............................................................................................................................................8
Pricing Strategy.........................................................................................................................................8
Competitive Advantage.............................................................................................................................9
Legal Nature of Firm...............................................................................................................................10
Management Team..................................................................................................................................11
Location and Facility...............................................................................................................................12
Equipment Plan.......................................................................................................................................13
Staffing Plan.............................................................................................................................................14
Suppliers Used.........................................................................................................................................14
Break Even Analysis................................................................................................................................15
CASH FLOW STATEMENT.................................................................................................................16
References................................................................................................................................................17

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 Mission Statement

Restro Wheels Mission Statement is - To give quality, valid food to our local area in an

advantageous and moderate manner in request to upgrade the nature of our clients' lives. Keeps a

straightforward way of thinking - serve just the best item, set it up in a perfect and shining

climate, and serve it in a warm and well-disposed way. We assemble a reputation for new,

specially made food varieties arranged and served by amicably, well prepared Associates.

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 Product or Service Description

Restro Wheels products are the food we make for our clients. We don't have a set menu for our

items since we can generally switch things up and add or take things off the menu. A portion of

our items incorporate the ordinary burgers, fries, and frozen yogurt. We additionally have some

more interesting items, for example, a bacon wrapped corn canine and steak tacos. And some

Indian cuisines. Our services would primarily be revolved around enormous gatherings of

individuals searching for a feast in a hurry.

The organization likewise gives providing food administrations to various sorts of occasions. A

menu is discussed about with the client ahead of time. As the business creates, we plan to give

home conveyance in the midtown space of the city.

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 Target, Segmentation, Industry

Target- Restro wheels centers around the low-to upper-pay markets, progressively focusing on

the middleclass by engaging their craving for moderate, café quality food. This gathering, to a

huge degree, incorporates working grown-ups and students who are keen on the comfort of food

truck charge. Our food truck areas are inside simple reach of laborers, students, and customers in

the more prominent area. We additionally give food administrations at unique occasions went to

by the public which will contain around 30% of our incomes. The high perceivability

accomplished by participation at these occasions’ advertisements to the structure of our image

and getting the news out about us.

Industry Overview- The food truck industry is developing quickly. In the course of the most

recent 5 years, they have extended by 7%. In that equivalent measure of time the quantity of

business has developed by 13%. The representative numbers have expanded by 11%. A ton of

eateries are getting on board with the food truck trend. Food trucks are becoming so quick since

they are truly modest for a first-time new company and they can be anywhere they should be. A

few guidelines are that an individual requirement a permit to operate, their license from the

nearby wellbeing division, a grant from the city, and you need a spot to store your food truck.

You can showcase your food truck through Instagram, loyal programs/online applications, food

blogger effort, and other web-based media applications. The seasons will influence your food

truck since, supposing that if we sell frozen yogurt individuals in all probability will not need

frozen yogurt in the colder time of year. So, to help you keep business around we can switch

around r menu occasionally. Likewise sort out how we can make food truck much more portable.

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 Promotion Strategy

We intend to offer samples and discounts and hand out coupons to clients who buy drinks at

those organizations. Also, we will give out and hang up flyers in high-traffic zones during the

initial not many long periods of activity. We additionally plan to use customary web-based

media stages to hold challenges and publicize limited time occasions to spread the news about

our business. We need to make individuals grin when they see us and need to come over and see

our menu and need to attempt a portion of our food. we need to be an easily recognized name

that individuals perceive similar to a family cordial spot that everybody needs to go to. We

basically plan to focus on the 16-35 age bunch. That is the gathering that would go to the sea

shore with companions and still need to go out and have a good time and attempt new things. We

might have the option to acquire a few groups out of our age gathering to attempt our food yet

when a family with kids they will in general bring nourishment for them so we would prefer not

to focus on that bunch excessively. We intend to advance us as our forefathers would have done

it and simply cruise all over and converse with individuals. We need to give out examples to

individuals to see where we need to change our plans and see what our clients like. Since we are

focusing on more youthful individuals, we can likewise utilize web-based media for example,

Facebook to provide areas and times. Play music and pull in individuals give them a sensibly

estimated feast with an incredible taste.

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 Place Strategy

I plan to locate Food Truck in the Lester Street, Waterloo, Canada. As there are very less

restraunts which provide Indian Cuisines, and many immigrants crave for Indian Food.

Pricing Strategy

In the wake of leading a survey of other food trucks, we have discovered that our costs are

marginally lower than our rivals for lunch and supper courses of comparative quality. Contrasted

with cafés serving American inexpensive food, our costs are two to five percent lower. Keeping

up low costs will assist us with staying serious and assemble market share, particularly with

cafés. Except if our costs increment (our provider costs stay stable), we don't expect cost

increments.

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 Competitive Advantage

Our undeniable competitive advantage is the way that we are versatile. The cost of our food is
one more large benefit for the people who are searching for a feast. Our costs will be sensible
contrasted with the typical costs. We moreover can change around the menu on a minute’s notice
where concerning our rivals they need to set aside the effort to go out prep the food and still sort
out if their clients like it. We can check whether they like the food and make changes as
indicated by that. We are quick and can make changes as per the climate or some other variables.
The way that we can remain portable is something that our rivals can't imitate. Our rivals over
the long run might have the option to imitate our menu yet in the time that they change their
menu we can change our own multiple occasions just to follow the group and their preferences.
At our rivals their cost will be unable to change their costs like us in view of the exorbitant costs
they pay. We can gain our nourishment at less expensive costs so we don't need to follow
through on those significant expenses that other eateries do.

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 Legal Nature of Firm

Restro wheels business formed is a Sole proprietorship in the Lester Street, Waterloo, Canada.

All the ownership and operational responsibility is solely managed by the Owner.

Canada has different guidelines and strategies with regards to beginning a business and having a

license is only one of them. extra licenses and allows that you may likewise require incorporates:

-Parking grant;

-GST/HST account;

-Taxes - this incorporates both government and commonplace/regional duties;

-Announcing tips;

-Sanitation - the very wellbeing and security guidelines that apply to an eatery business will

apply to your food truck business. Representatives will require sanitation preparing and will

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likewise have to submit to the elevated cleanliness and security gauges because of COVID-19

guidelines.

Management Team

Owner of Restro Wheels – Anmol Seth and Second person – Chef Ajinkya.

The owner is able to run a food truck since have an extraordinary vibe for the food market and

accept that what individuals appreciate eating. Additionally, realize how to deal with cash, which

is realizing how to get a good deal on to assist with developing and develop business. Owner’s

mother initially showed how to cook at 18 years old and that is the thing that previously started

advantage in cooking. Actually, he realizes how everything blends, and what food varieties

proceed to work with different food sources.

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 Location and Facility

The principal resource of Restro Wheels is simply the food truck. We picked a van BAW Tonic

since it is a helpful, flexibility and smaller vehicle, which is ideal for working in the metropolitan

territory. Likewise, we searched for a model with a motor of class Euro 4 which is needed by

new enactment about versatile exchange. Moreover, it is permitted to utilize this vehicle in the

recorded piece of the city, just as it is adequate to have driving permit.

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 Equipment Plan

Extra room: Moving around from one spot to other methods probably not going to have a

seating territory, and the vast majority will be taking their food to go. Plan for a decent measure

of your extra room to be given to expendable dishware, cutlery, and takeout compartments.

Gear load: The heaviness of the hardware on board your truck straightforwardly impacts eco-

friendliness and puts additional mileage on your truck's suspension and brakes. On the off chance

that intend to cover a great deal of miles, plan to source lightweight gear and supplies.

Material destroys: Anything you intend to set up external your truck – think sandwich sheets,

string lights, trash bins, and so on – should be not difficult to set up and destroy, and ought to

have its own assigned stockpiling territory ready.

Crisis hardware: The more you drive, the higher your danger of separating. Ensured having

crisis vehicle support hardware installed, similar to a jack, spare tire, additional circuits, sponsor

links, and an essential tool compartment.

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 Staffing Plan

For the work at food truck, we need two people. The proprietor will be functioning as a driver

and clerk and the subsequent individual will be a cook. For bookkeeping work, we will utilize

one expert from an external organization. All regulatory, administrative and special capacities

are performed by the proprietor.

Suppliers Used

We intend to sell our items straightforwardly to our clients. We will get out for the most part by

expression of mouth to acquire an ever-increasing number of clients. Since we are a food truck

we need to sell straightforwardly from our truck. We likewise plan to get our stock from

Walmart and get a portion of our items in bulk from Costco. We will at that point travel to sell

our items straightforwardly. The nature of our food and drinks are our serious edge and a huge

factor for our achievement in business. Any potential decreases in the nature of the elements for

our dishes can influence our picture, subsequently it is critical to limit this danger as well as

could be expected. We ought to ceaselessly control the nature of fixings and build up an

information base of elective providers. On the off chance that the danger happens, we will

actually want to change providers with no ramifications for our business.

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Most food organizations are Focusing in on farm to-table menus and sourcing neighborhood

produce. This not just permits you to help neighborhood organizations in Canada yet in addition

to make an occasional menu dependent on what is accessible, which diminishes the danger of

running out of provisions and conceivably passing up deals or baffling your clients.

Break Even Analysis

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 CASH FLOW STATEMENT

Cash Flow Column 2017 2018 2019

Cash (beginning) $40000 $165616 $234842.05
Net Profit after Tax $110290.05 $79135.55 $90706.05
Plus- Depreciation $1480 $1480 $1480
Income tax paid $19462.95 $5497.50 $2041.50
Inventory Decrease $200 $200 $200
Decrease in loan $5417 $5694 $5985
Cash(end) $165616 $234842.05 $322884.60

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 References

1. Abrams, R. 2003. The Successful Business Plan: Secrets & Strategies. Canada: Planning Shop.
2. https://www.touchbistro.com/blog/food-truck-design-101-how-to-build-a-food-truck/
3. https://www.thebalancesmb.com/start-restaurant-food-truck-2888684
4.

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