1

CAPTAIN’S CHOICE
SEAFOOD SHANGHAI

A BUSINESS PROPOSAL
By:
Bandong, Zildjian J.
Diaz, Mary Ellies G.
Galang, Mark Lester L.
Garcia, Prince Charles R.
Mallari, Charrilyn C.
Manalili, Lester Dominic
C. Mompil, Darvin D.
Tayag, Ralph Laurence
Tongol, Ivy G.
BSHM – 3 G

COLLEGE OF HOSPITALITY & TOURISM MANAGEMENT

Don Honorio Ventura State University Main Campus,
Villa De Bacolor, Pampanga

January 28, 2022

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BUSINESS SUMMARY

Description of the Product

Seafood Shanghai is a variant flavored spring roll with a twist. The usual base of lumpiang shanghai is pork
meat, but in Captain’s Choice, we use milkfish as the base meat of our product. We have 3 variants of
components which will give a taste to people who love seafood. The 3 variants are: shrimp, squid, and crab
stick. It is also combined with our very own sauce, which also has 3 variants, so the customer can choose their
favorite one. The sauces are named "Sweet Chili Sauce," "Sweet and Sour Sauce," and "Garlic Mayo Dip." The
taste of our seafood Shanghai will surely take you to the next level and make you come back for more!

Who can refuse this famous "Handa" when there is a fiesta, birthday, or any celebration? Its catchy smell and
tasty combination are also known as spring rolls. It’s a Filipino deep-fried appetizer consisting of mixed
marinated seafood in it, with vegetables and lumpia wrapper, and also its herbs and spices that we used so
that it has no fishy smell. Healthy food and budget-friendly food are two of our priorities for our customers.

For the packaging, the customers may ask for their desired number of pieces to buy. It can be sold at a
minimum of 2 pieces and put either in a wooden boat plate or paper meal box. It can also be sold in a unique
packaging with a sticker of the product name on it.

Mission Statement

Captain Choice’s mission is to redefine the concept of "fast food." We want people to enjoy what they're eating
without worrying about calories or money. We wish to provide a positive atmosphere for people of all ages.

Vision Statement

Our vision is to create and maintain a service atmosphere that supports and promotes exceptional service
through cleanliness, quality, and value in order to exceed our customers' expectations. Furthermore, we are
committed to providing our clients with the highest quality of taste and service. promoting nutritious and
healthier food that meets or exceeds our customers' needs

Our vision is to serve great tasting seafood to everyone. And transmit that excitement to our customers.We
came up with the idea of Shanghai. because it is a trend, especially in birthdays, catering and other events. So
we decided to give it a twist instead of the original Shanghai filled with pork. We use seafood like fish, octopus,
and crabstick.

 Instead of pork, we used seafood, combined it with vegetables, and marinated it in our secret ingredients. Our
product is interesting and different. It is filled with boneless fish, octopus, and crab sticks and deep-fried with
vegetables and sauce. Filipinos love fried and fast food, so they were confident that everyone would love it.

Everyone is our target market, since who doesn't actually love Shanghai? When they have an event, Shanghai is
their main target, especially in our country. However, our shanghai is extremely special since it is made from
fish and squid, which gives it more lift than other typical shanghai made from ground pork. We want to have a
new flavor of Shang-High that is popular with our customers because it is possible to boost the rate of our
product since it is something new or unfamiliar to taste, and those people get kind of curious, so it will be
popular for them to buy our product, which is the Shanghai.

By using the power of social media by sharing our business platform, everyone will notice how different our
product is, and we will also take some good pictures of our lumpiang shanghai, so by seeing it in the picture,
everyone will crave and be curious about what it tastes like.

 
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TABLE OF CONTENTS

I. PRODUCT FEASIBILITY ANALYSIS ……………………………………........ 4

II. INDUSTRY / MARKET FEASIBILITY ANALYSIS……………………..…... 4 –12

III. ORGANIZATIONAL FEASIBILITY ANALYSIS………………………….…… 13

IV. FINANCIAL FEASIBILITY ANALYSIS…………………………………..……… 14 –15

V. PORTER’S FIVE FORCES ANALYSIS……………………………………….…. 16 –18

VI. BUSINESS MODEL………………………………………………………………..… 19 – 20

VII. TYPE OF OWNERSHIP…………………………………………………………..… 20

VIII. INITIAL CAPITAL REQUIREMENTS & FORCASTED INCOME

STATEMENT (3 YEARS) …………………………………………………………… 21 – 22

IX. SUPPLY CHAIN PROCESS……………………………………………………….… 23

X. OPERATION WORK FLOW …………………………………………............… 24 – 26

XI. PLANT LAYOUT…………………………………………………………….…………. 27

XII. HUMAN RESOURCE PLAN…………………………………………….…………. 28 – 29

CURRICULUM VITAE …………………………………………………..…………. 30 – 40

REFERENCES ……………………………………………………………..………..… 40 – 41
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I. PRODUCT FEASIBILITY ANALYSIS

Product Description

The Captain's Choice is a modern Shanghai with a twist. It has a main ingredient of squid, crab, and shrimp and
its lumpiang wrapper. To compliment this, we also have 3 types of sauce, like spicy, sweet, and sour. This dish
specializes in traditional Filipino cuisine. It is a sort of street food that is new for certain individuals. We have
imagined that it is a typical taste for people in general in this way. Captain Choice strives to develop Filipino
recipes while also adapting to the fast-paced lifestyle of modern Filipinos. Furthermore, Captain Choice intends
to provide consumers of all social and economic backgrounds with inexpensive, excellent, and gratifying street
food, and these are packaged in handy take-out cartons and supplied hot and ready for the consumer on the
road.

Target Market

We will focus on the consumers who will supply us with the most profit, in other words, those customers who
want to try lumpiang Shanghai. Our product is suitable for a broad number of clients. Sour-wrapped lumpia's
target clients are the Laberdad Cristian College students, athletes, instructors, staff, and personnel. This school
surrounds itself with a sufficient number of target consumers, has a suitable paying capacity, and has a
sufficient level of interest in purchasing the product offered by our business.

Product Benefits

Customers will benefit when they avail of our product. Wherein, they can get nutrients that have benefits for
one’s health since our product contains omega +3 and vegetables such as vitamins, minerals, potassium,
calcium, iron, protein, and also energy community. The community will also benefit from our product. The
people of the community, especially those ages 15 and above, will be attracted to our product because of its
different health benefits. The proposed business will be located in front of Liberdade Cristian College. The site
was chosen because of its strategic location. Where public and private services are adequate, labor supply and
raw materials are readily available. The Captain Choice's proposed location is near the supermarket, plaza,
church, school, university, and hospitals where there are always a large number of people, even on weekdays
and even more on weekends.

Product Distribution
For the packaging, the customers may ask for their desired number of pieces to buy. If they decide to buy it per
piece, it will be sold in a plastic box-type packaging with the company logo and the product’s name on it and a
piece of ribbon to seal it. Our company decided that it could be sold by the 10’s in a cute and rustic mini box
with the company logo and the product name on a small note/tag and wrapped up with a piece of ribbon to
make it more presentable and fancy.
Founders of the Business

We are five third-year students from the College of Hospitality and Tourism Management at Don Honorio
Ventura State University. We came up with this product proposal as a requirement for our THENTREP class. All
nine of us are big fans of Lumpiang Shanghai, and who doesn’t like it, right? We all wanted a variant of
Shanghai that would represent the lives of us Filipino people.
 

II. INDUSTRY/MARKET FEASIBILITY ANALYSIS

The Market Study is the backbone of each undertaking project feasibility study. While profitability is by and
large the point of a feasibility study, the topic of interest or the question of demand is the most essential issue.
It is there can be no further discussions of profitability if there is no demand from the market. It is along these
lines, very important that the market study be given the principal consideration.

What do you know about the people that make up your target market?
Who are the people who could be interested in buying from you?
What location are they in? What is the scale of your target market? What factors do they consider while
making purchasing decisions?
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Your target market must be described in detail. Are your target client’s individuals, businesses, or a
combination of the two? If your target market is a customer, what is their demographic profile? Gender, age,
income, and education are all factors to consider. When assessing your regional market area and the quantity
of possible customers, be realistic. If you're a
Individuals are your target market, and demographic data may assist you estimate the number of possible
clients in your geographic market region.

Captain’s Choice PESTEL Analysis

PESTEL analysis is a framework or strategy that marketers use to study and track macro-environmental factors
that impact an organization, company, or industry. The PESTLE analysis may indicate how political, economic,
social, technical, environmental, and legal factors affect a company's success.

The Political Factor

A company's expansion might be influenced by a range of political factors. The current state of affairs in the
countries where a company does business might affect its performance. The firm may profit from a good
business environment if the political situation stays stable. Several political factors can influence Captain
Choice's sales:
▪ The company should do a political risk assessment before starting operations.
▪ The company should research the current state of political policies.

Factor of the Economy

The economy of a country is intimately related to the operations of a firm. If the corporation wants to increase
sales. There are a number of economic problems that might affect a company's sales.
▪ The corporation should research its purchasing power capability before participating in the market.
▪ The company's future expansion may be affected by growing raw material and labor costs.

Social Factor
Social conditions are important aspects that might influence a company's sales. Captain Coice's PESTEL
research can indicate how the social circumstances of the operating region might affect the company's growth:

▪ Changes in people's lives and dietary choices may have an influence on the company's sales as a result of
the new normal.
▪ The company's food selection is remarkable.

Factor of Technology
Technological changes may not pose a direct danger to the company's expansion.

▪ For more efficient marketing, the corporation has placed a greater emphasis on internet marketing tools.

Factors in the Environment

Pollution problems can have a direct or indirect influence on a firm ’s profitability. Here are a few
environmental issues that might affect Captain's decision.

▪ Supply shortages usually result in direct and indirect rises in the cost of food and products, and inflation
impacts all parts of the economy.
▪ The company may focus on recyclable packaging that is ecologically beneficial.

Factors of Law
Many legal difficulties might have a direct or indirect influence on a company's success. Captain selection can
aid in determining those legal considerations.

▪ The corporation must follow all labor laws and product safety requirements...
▪ When a firm expands its operations in a country, it must maintain worker rights and consumer safety
requirements.

SWOT ANALYSIS
Strengths
 High demand for product since food is considered as basic needs
 Low investment
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 Low operational maintenance

 Offer something new and innovated
 Accessible location
Weaknesses
 Large number of competitors
 Since the product is new it is not yet known in the market UlaShanghai 11
Opportunities
 High market potential
 Branch expansion
 Enlargement population of the target market
Threats
 High market competition
 Time restrictions of consumers
 Competitors serving the same products
 Inconsistencies in preferences of the market

Market Overview

The Philippines foodservice market is expected to witness a CAGR of 4.67% during the forecast period, 2021
- 2026. After the advent of COVID-19, the foodservice sector was majorly hit by the strict lockdown measures
introduced in the Philippines to limit the spread of the virus. However, in June 2020, eateries in the capital
Manila that can meet government safety protocols were allowed to reopen at 30% of their seating capacity,
with strict hygiene and social distancing measures being a must. These measures were taken to improve the
economy, which was foreseeing the downfall after the imposition of strict lockdown measures in the country.
The foodservice market in the Philippines is highly driven by the rise in value-conscious consumers willing to try
new restaurants with a wide range of menu options, including interesting international and local cuisines,
which also cater to increasingly busy lifestyles.

Industry Attractiveness

The importance of the business to the customers are very usual to the culture of the Filipinos. The desire
of food. Despite the name of the dish, it does not originate from Shanghai or China. It is a Filipino version of
Taquito it is named after its uncanny resemblance to the generic Chinese cuisine Spring Roll. The early version
of the wrap is made of Tortilla from Spanish corn flour Masa until Chinese migrants opened a business and
introduce their own version of wrap made from rice flour hence, it's called Lumpia wrapper Lumpia itself is
a combined Spanish and Chinese Filipino influenced origin, brought over by migrants from Fujian and early
Spanish colonial era. But Filipino lumpia varieties, as well as the wrappers used (which are thinner in
comparison to Chinese spring roll wrappers) have been nativized. Lumpiang Shanghai is regarded as the most
basic type of lumpia in Filipino cuisine.

Lumpiang Shanghai can be defined by its use of giniling (ground pork) as the main stuffing. The ground
pork is sauteed with finely chopped carrots, garlic, onions, shallots, and salt and pepper to taste. A small
amount of it is then placed on a lumpia wrapper (a thin egg crepe) which is then rolled around it into a thin
cylinder. The ends are secured by wetting it with a bit of water or egg whites. Sometimes, the fried
giniling are further moistened with raw eggs so they retain their shape better. It is then deep-fried until golden
brown. It is commonly served with agre dulce (sweet and sour) dipping sauce (which accentuates its "Chinese-
ness"). It can also use other common lumpia dipping sauces like banana, sweet chili sauce, garlic mayonnaise,
or vinegar with labuyo peppers and calamansi. Lumpiang Shanghai is one of the most ubiquitous dishes served
in Filipino parties, along with variations of pansit (noodles). They are commonly prepared ahead and stored in
the refrigerator, and only deep-fried immediately before serving.
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Market Timeliness Assessment Tool

Political-Legal

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Trade Policy
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Goods Imports

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Japan ($50.0 billion). U.S. services exports to the European Union 27 were $200.3 billion.

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billion, up 4.7 percent ($26.3 billion) from 2018. The United Kingdom was the largest supplier of services,
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 10

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chemicals.
10
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III. ORGANIZATIONAL FEASIBILITY ANALYSIS

SEAFOOD SHANGHAI ON WHEELS FOOD ORGANIZATIONAL CHART

CHEF

CASHIER/PACHAGING
PERSONEL
CHEF JOB DESCRIPTION

- Responsible for cooking

- Prepares the food to be served to the customers

- Ensure the quality of food being served

- Responsible for the approval of food items that are being served

- Modify and create new menu/ dishes

- Orders supplies and reports to the head of management

- Manage kitchen personnel and supervise all culinary activities

- Ensure proper equipment and maintenance

- Ensure proper safety and sanitation in the kitchen

Cashier/s JOB DESCRIPTION

- Handle all cash transactions

- Issue receipts

- Deal with customers

- Greet customers

- Checks daily cash accounts

- Responsible for financial reports

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IV. FINANCIAL ANALYSIS

INITIAL CAPITAL REQUIREMENTS

INCOME STATEMENT

FOOD COSTING
 14

FOOD COSTING

RECIPE COSTING
 14

V. PORTER’S FIVE FORCES ANALYSIS

THREAT OF SUBSTITUTES

The majority of Captain Choice's main ingredients are traditional, and it's possible that It might be difficult to
gain a customer's loyalty because of the Impact of social media, customers preferred to buy a product that would just
satisfy their wants while ignoring any potential negative consequences Street foods. For example, can be used as a
substitute for items like ours. product because to its low cost and limited availability in numerous places
Minalin, Pampanga, surrounding San Isidro

BARRIERS TO ENTRY

Legal Barriers to Entry

Patent - This is the way to gain the exclusive rights for the product and the name of the
business. So that after competitors won' t be able to use it. However, this will give the business a
start-up cost.
Licenses/permits - a business will not generate without having permits and licenses. Since it' s a
legal requirement, this will also add up to startup cost.

Technical Barriers to Entry

High startup cost- New business will need supplies, equipment, furniture and this really
needs a huge capital to start up with.
Sunk cost- This is unrecoverable cost it will be effective or not. This includes marketing strategy
cost/ advertising cost especially when a business is new.
Monopoly/Oligopoly- Food business is really difficult to enter especially competitors are just
around. This make it diffuse for new entrants to penetrate the market specially when they have
huge competitors.

Strategic Barriers to Entry

Pricing- One of the best tool to entice people by its pricing. This is quite difficult, because to set
you cannot sacrifice profit. Even when you want people to buy, because you have a lot of service cost to think of.

Brand Loyalty

- Since a lot of big brand companies have already established their brand, it is difficult to gain
people' s trust and attention.

DEGREE OF RIVALRY

What is Rivalry?

A rivalry generally refers to competition between people or groups, where each strives to be more successful than the
other. ... The origin of the root rival comes from the Middle French and Latin rivalis, and the French rivus, meaning a
person who drinks from or utilizes the same brook or stream as another.

A rivalry is the state of two people or groups engaging in a lasting competitive relationship. Rivalry is the "against each
other" spirit between two competing sides. The relationship itself may also be called "a rivalry", and each participant or
side a rival to the other.

What is Competitive Rivalry?

Competitive rivalry is a measure of the extent of competition among existing firms. Intense rivalry can limit profits and
lead to competitive moves, including price cutting, increased advertising expenditures, or spending on service/product
improvements and innovation.

Industry rivalry and competition: Porter’s five forces

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Industry rivalry—or rivalry among existing firms—is one of Porter’s five forces used to determine the intensity of
competition in an industry. Other factors in this competitive analysis are:

 Barriers to entry
 Bargaining power of buyers
 Bargaining power of suppliers
 Threat of substitutes

Industry rivalry usually takes the form of jockeying for position using various tactics (for example, price competition,
advertising battles, product introductions). This rivalry tends to increase in intensity when companies either feel
competitive pressure or see an opportunity to improve their position.

In most industries, one company’s competitive moves will have a noticeable impact on the competition, who will then
retaliate to counter those efforts. Companies are mutually dependent, so the pattern of action and reaction may harm
all companies and the industry.

Some types of competition (for example, price competition) are very unstable and negatively influence industry
profitability. Other tactics (for example, advertising battles) may positively influence the industry, as they increase
demand or enhance product differentiation.

Structural factors affecting industry rivalry

A number of structural factors can affect industry rivalry:

Numerous or equally balanced competitors

When there are many competitors, some companies believe that they can make competitive moves without being
noticed. When companies are relatively balanced in strength, they are more likely to engage in competitive battles and
attack and retaliate as they strive for market leadership.

Slow industry growth

In a slow growth market, companies can only grow by capturing market share from each other, which leads to increased
competition.

High fixed or storage costs

High fixed costs create pressure for all companies to fill capacity, thus leading to price cutting when there is excess
capacity. High storage costs push companies to decrease prices to ensure sales.

Lack of differentiation or switching costs

When products are perceived as commodities, choice is often determined by price and service, which then leads to
increased competition in price and service.

Capacity increased in large increments

When economies of scale require large increases in capacity, it causes disruptions in the industry supply/demand
balance, which then leads to periods of overcapacity and price cutting.

Diverse competitors

Companies with diverse strategies, origins, personalities and relationships to parent companies (especially foreign
competitors) also have different competitive goals and strategies than “typical” companies within the industry. Their
diverse approaches to the market and unique competitive strategies can upset the status quo of doing business.

High strategic stakes

Companies with high stakes in achieving success may sacrifice profitability for expansion. Also, companies with high
market share may feel threatened by competitors seeking to reduce their market share.

High exit barriers

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Economic, strategic and emotional factors can prevent companies from leaving the industry, even when they are
earning low or negative returns on investments. Major sources of exit barriers include:

 Specialized assets
 Fixed costs of exit
 Strategic interrelationships
 Emotional barriers

Government and social restrictions

SUPPLIER POWER

As a supplier power, we have the ability to raise the prices of our products that we sell in a single day or
in a few weeks, because other ingredients are quite expensive nowadays or sometimes low
quality due
to pandemics, but we maintain our supply, the amount of power a seller of products or services has over
its customers. Supplier power refers to a company's ability to raise prices, reduce product quality, or
limit the number of products it sells.

BUYER POWER

Customers' power over business performance must be addressed by Seafood Shanghai. Consumer influence and
desires, as well as how their actions affect enterprises, are discussed in this section of the Five Forces examination. The
following are external elements that contribute to buyers' high bargaining power in the case of Seafood Shanghai:

• Low switching costs – Strong Force

• Large number of providers – Strong Force

• High availability of substitutes – Strong Force

Consumers may readily force their demands on Seafood Shanghai due to the ease with which they can switch from one
restaurant to another (low switching costs). This external element strengthens customers' bargaining power, according
to the Five Forces research paradigm. As a result of market saturation, consumers can choose from a variety of eateries
in addition to Seafood Shanghai's. As a result of this situation, buyers' bargaining power has a significant impact on the
company's performance. Exterior surroundings Furthermore, in this external analysis, the availability of replacements is
important. Customers' negotiating power is boosted in this situation by the availability of numerous substitutes. Food
kiosks and outlets, as well as artisanal bakeries and microwave dinners and dishes that can be prepared at home, are
examples of alternatives. Based on this aspect of Porter's Five Forces research, developing methods to promote
customer loyalty is critical, especially in light of the sociocultural trends identified in Seafood Shanghai's SPEET/SPEET
ANALYSIS
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VI. BUSSINESS MODEL

Core Strategies

Mission statement - Captain Choice's mission is to be the consumer's first choice for healthy street food in a
specific area, to produce the product fish shanghai of exceptional quality and great service at a competitive and
reasonable cost by working faster, simpler, and collectively, and to meet every day's production quota.

Product/Market Scope – Captain's Choice serves a variety of Filipino food wrapped in lumpia wrappers and
deep-fried till crisp. The dish will feature shrimp, crab stick, and squid. menu for the first time Captain's Choice
intends to provide a low-cost, high-quality service Delicious and filling meals that appeal to people of all social
and economic backgrounds. Captain's Choice is a restaurant that serves authentic Filipino food. all of which are
freshly produced in front of the client. These are provided hot and ready for the consumer on the go, in handy
take-out cartons. On this branch, we choose Differentiation. Even if we can see that our Shanghai has a
comparable product, there is still opportunity for improvements in this product. We can say that it differs from
the typical shanghai offered in the market since it has a wrapper that resemble a typical shanghai and it will be
sold for a low price but with the greatest food quality and uniqueness of its content because the target market
is our fellow Filipinos.
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Basis of Differentiation -

Strategic Resources

Core competencies - We have an advantage with the Captain choice because we would be the first to market
this type of products. We'll be able to determine if the general public will buy it, and we'll also be able to see if
there are any drawbacks to this product in the future.

Strategic Assets - Our most asset for this product is the variants of crab stick, squid, and shrimp that can give
more flavor and Good Source of Essential Nutrients to the costumer, and this time of pandemic we need to be
healthy so that we can’t be easily infected of the virus.

Partnership Network

Suppliers -We'll be able to find such suppliers at the areas nearby market. The suppliers we will work with will
be able to assist us by telling us when material and ingredient prices may rise. This will allow us to stock up on.

Other Key Relationships - These are the factors that can help us increase our business. This may be a bank
where we could get loans for more funds or capital if we wanted to expand or recruit new employees.

Customer Interface

Target Market- Everyone is our target market, since who doesn't appreciate Shanghai? Shanghai is their main
target when they have an occasion, especially in our country. Us shanghai, on the other hand, is unique
because it is prepared with fish, squid, crab stick, and shrimp, giving it more lift than traditional shanghai made
with minced milkfish. We want a new Shang-High flavor that is popular with our customers because it is
possible to increase the rate of our product and it’s new to the market, and we have confidence that our
customers will love our business.
 
Fulfillment and Support - The store is open daily from 9:00 a.m. to 7:00 p.m., and our products are always
available for takeout, which can be beneficial to customers who are in a hurry or need a snack. The product will
be served in a paper box with the captain's choice logo on it, and our stall will be advertised through social
media so that everyone will recognize us. All employees must arrive before the stated time. They are required
to arrive earlier than the stall opens in order to clean and inspect everything in the operation.

Pricing Structures - Our products will be sold at a lower price than other common shanghai varieties on the
market, without affecting the high quality flavor and look of the food.

VII. TYPE OF OWNERSHIP

 
Captain's Choice will be a sole proprietorship since it is the simplest sort of business to start or dismantle owing
to a lack of government oversight. As a result, these sorts of enterprises are particularly popular among single
proprietors, individual self-contractors, and consultants. Many sole proprietors conduct business under their
own names because establishing a separate business or trade name is unnecessary. A sole proprietorship
differs from a corporation, a limited liability company (LLC), or a limited liability partnership (LLP) in that no
separate legal entity is established.
 
Sole proprietorship is one of the most widely used business forms in the Philippines due to its simplicity,
minimal cost, and easy, streamlined setup process, making it a top option for sole business owners,
consultants, and individual self-contractors.
 
Here are some of our group’s reasons why we chose sole proprietorship as our business's type of ownership:
 
A sole proprietorship is an unincorporated business with only one owner who pays personal income tax on
profits earned. Sole proprietorships are easy to establish and dismantle due to a lack of government
involvement, making them popular with small business owners and contractors. Many sole proprietorships end
up getting restructured into an LLC, in sync with the company's expansion. One of the main disadvantages of
sole proprietorships is that they do not have any government protection as they are not registered. This means
that all liabilities extend from the business to the owner. Sole proprietors must fill out Form 1040 and Schedule
C.
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VIII. INITIAL CAPITAL REQUIREMENTS & FORCASTED INCOME STATEMENT (3 YEARS)

INITAIL CAPITAL REQUIREMENT

INCOME STATEMENT

RECIPE COST
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RECIPE COST

RECIPE COST
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IX. SUPPLY CHAIN PROCESS

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X. OPERATION WORK FLOW

This is the step by step process of the operation workflow by SEAFOOD SHANGHAI.

INGREDIENTS: Variant 1 (Squid)

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INGREDIENTS: VARIANTS 2 (Squid

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TOOLS AND EQUIPMENT

NAME PICTURE QUANTITY UNIT EXTENSION TOTAL

COST COST
Single Deep 1 1020 1020 1020
fryer

Scissor 1 140 140 140

tongs

Stainless 1 750 750 750

steel mesh
tray + oven
tray oil
drainer

Rectangular 1 14,950 14,950 14,950

glass chest
freezer

Food glass 1 4,000 4,000 4,000

display

Knife 1 400 400 400

Chopping 1 100 100 100

board

TOTAL P 21,360
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XI. PLANT LAYOUT

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XII. HUMAN RESOURCE PLAN

A. Position Needed

Cook
Store Cashier / Packaging Personnel

B. Number of Persons per Positions

1. Cook
2. Store Cashier / Packaging Personnel

C. Roles and Responsibilities

Cook

 Develop and plan menus and daily specials.

 Create prep lists for kitchen crew.
 Manage food costing and inventory.
 Maintain standards for food storage, rotation, quality, and appearance.
 Ensure compliance with applicable health codes and regulations.
 Establish maintenance and cleaning schedules for equipment, storage, and work areas.
 Participate in interview process and selection of kitchen staff.
 Schedule staff and assist in human resources processes

Qualification and Requirements

Cook

 Male or female
 18 years old above
 Product knowledge
 Experience in using cutting tools, cookware and bakeware
 Knowledge of various cooking procedures and methods (grilling, baking, boiling etc.)
 Ability to follow all sanitation procedures
 Ability to work in a team
 Very good communication skills
 Excellent physical condition and stamina
 High school diploma or equivalent; Diploma from a culinary school will be an advantage

Roles and responsibility

Store cashier/ packaging personnel

 Basic math skills

 Attention to detail
 Can work under pressure
 Excellent customer service
 Excellent communicating skills
 Friendly and positive attitude
 Follow the store packaging and standard
 Ensure products order well packed
 Maintain a clean work area
 Ability to make a change
 Can work under pressure
 Qualifications/Requirements

Store Cashier/ packaging personnel

 Male/female
 High school diploma or equivalent desired
 years of retail experience desired
 Effective communication and customer service skills
 Readily adjusts schedule, tasks, and priorities when necessary to meet business needs
 General math skills
 Excellent customer service
 Verbal communication
 Job knowledge
 Energy level
 Meeting sale goals

SALARY

Position Daily Rate Days per Month Monthly Salary TOTAL

Cook P420/day 26 Days 10,920 10,920

Store Cashier / P420/day 26 Days 10,920 10,920

Packaging Personnel
262,080 / Annually

COMPESATION AND BENEFITS (50% OF THE BENEFITS ex. SSS P400/50%=200)

Position SSS PAG-IBIG PHILHEALTH TOTAL BENEFITS 13th Month Pay TOTAL
(Annually)
Cook P200 P150 P100 P5,400 P10,920 P16,320

Store Cashier / P200 P150 P100 P5,400 P10,920 P16,320

Packaging
Personnel
TOTAL P32,640
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CURRICULUM VITAE
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40
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Name: Darvin D. Mompil

Age: 22
Address: San Nicolas 2nd Sasmuan, Pampanga
Number: 09054770188

Name: Mark Lester L. Galang

Age: 20
Address: San Isidro, Minalin, Pampanga
Number: 09632290390

Name: Ivy G. Tongol

Age: 22
Address: San Isidro, Minalin, Pampanga
Number: 09685376194

Name: Zildjian J. Bandong

Age. 20
Address: Benedicto, Floridablanca, Pampanga
Number: 09777413164

Name: Lester Dominic C. Manalili

Age: 21
Address: San Vicente, Sto. Tomas, Pampanga
Number: 09271347765

Name: Charrilyn C. Mallari

Age: 20
Address: San Jose, Floridablanca, Pampanga
Number: 09502762111
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Name: Garcia, Prince Charles

R. Age: 20
Address: Mabical, Floridablanca, Pampanga
Number: 09461501544

Name: Ralph Laurence S.

Tayag Age: 21
Address: San Jose, CSFP.
Number: 09922171938

Name: Diaz, Mary Ellies

G. Age: 20
Address: San Isidro, Minalin, Pampanga
Number: 09326525664

REFERENCES

Source: (Food industry – Wikipedia)

Source: (Philippines Food Service Market | 2021 - 26 | Industry Share, Size, Growth - Mordor Intelligence)

Source: (The New Normal in the Restaurant and Catering Industry – Food Delivery | Food Loss and
Waste in Fish Value Chains | Food and Agriculture Organization of the United Nations (fao.org

Source: (Lumpiang Shanghai – Wikipedia)

Source: M03_BARR8326_01_SE_C03.QXD (pearsoned.com)

Important trends in the Political-Legal, Economic, Socio-Cultural, Technological, Environmental that can
affect the business (PESTE)

Source:

(https://liu.cwp.libguides.com/pest/political/legal)

Source: (https://ustr.gov/countries-regions)

Source: (https://liu.cwp.libguides.com/pest/economics)
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Source:

(https://liu.cwp.libguides.com/pest/social/cultural)

Source: (https://liu.cwp.libguides.com/pest/technology)