SOUTHERN LUZON TECHNOLOGICAL COLLEGE FOUNDATION INC.

RAMON SANTOS ST. BRGY 33. PEÑARANDA, LEGAZPI CITY

C.H.L. ‘s
FUN SNACKS

Submitted by:
BTVTED FSM 4C
LORIE JOY D. MACEDONIO
HONEY BELLE A. BALIN
CARLA A. LASIM

Submitted TO:
MS. ROSA L. ABES
 AY: 2021-2022
ACKNOWLEDGEMENT

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 TABLE OF CONTENTS

TITLE PAGE …………………………………………………….. 1

ACKNOWLEDGEMENT …………………………………………………….. 2

TABLE OF CONTENTS …………………………………………………….. 3

EXECUTIVE SUMMARY ……………………………………………………. 5

MAP ……………………………………………………. 6

I. INTRODUCTION ……………………………………………………. 7

II. BRIEF DESCRIPTION OF THE BUSINESS ……………………………. 8

III. SITUATIONAL ANALYSIS ……………………………………………. 9

A. Environmental Analysis

B. Strengths and Weaknesses Analysis

C. Opportunity and Threat Analysis

D. Market Segmentation

IV. MARKETING OBJECTIVES AND GOALS ……………………………… 11

Vision

Mission

Goals

V. MARKETING PLAN …………………………………………………….. 12

A. Marketing Strategy

Product

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 Promotional Activities

Price

Place or Channel of Distribution

VI. PRODUCTION PLAN …………………………………………………….. 13

A. Product Specification

B. Production Process

C. Production Machinery and Equipment

LOGO ………………………………………………………………………. 14

INGREDIENTS ……………………………………………………………… 15

PROPONENTS ……………………………………………………………… 16

DOCUMENTATION ……………………………………………………………… 22

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 EXECUTIVE SUMMARY

PROJECT TITLE: FUN SNACKS

NAME OF BUSINESS: CHL’S FUN SNACKS

LOCATION: HOMAPON LEGAZPI CITY AND CASTILLA SORSOGON

FORM OF BUSINESS ORGANIZATION: PARTNERSHIP

PROPONENTS:

LORIE JOY D. MACEDONIO

HONEY BELLE A. BALIN

CARLA A. LASIM

NATURE OF BUSINESS: FOOD PRODUCTION

TOTAL PROJECT COST:

FINANCING SOURCE: OWNER’S EQUITY

RETURN OF INVESTMENT:

AFTER 3 MONTHS

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 MAP

Homapon Legazpi City

Castilla Sorsogon

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I. INTRODUCTION

The proposed product of CHL’s Fun Snacks business venture (CHL’s pronounced as
“chills”) are turon and siomai. These products are made especially for those who loves eating
snacks or merienda.

We, filipino people are fond of eating snacks, as finger and street foods. Merienda in the
Philippines can mean sweet or savory fare and they can range from a few bites to maybe even
something as filling as a main meal. There is also a mid-morning merienda, enjoyed around 10
in the morning between breakfast and lunch, and the traditional afternoon merienda usually
enjoyed around 3-5 in the afternoon between lunch and dinner. Merienda, which mostly means
a light afternoon snack in Europe and Latin America, is a term that was passed on to the
Filipino people during the colonization of the country by Spain. Currently, the term (also called
minindal in Filipino) is now a generic term for snacks or meals outside the traditional staples of
breakfast, lunch, or dinner. There are a number of small meals or snacks that Filipinos enjoy.
There is a light meal before breakfast, mostly taken by manual laborers like fishermen and
farmers to keep their energy up.

Our proposed product maybe a common merienda but, CHL’s Fun Snacks innovate and
enhance its traditional way of making and preparing turon and siomai snacks. These merienda
are serve with love and compassion. Upon preparing our products, food safety and health
protocols are strictly observed. We’ve made it more delish and classier compared to other
similar business ventures.

As a starting business amidst of the pandemic, we make sure that people from rural
areas; age ranges from 10 years old and above can afford to avail our product because othey
can feel and enjoy the gastronomic delights they will encounter eating our snacks. This really
prove that Filipinos are certified food lovers.

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II. BRIEF DESCRIPTION OF THE BUSINESS

The proponents will engage in crunchy banana turon and siomai production. It will serve
as a production firm under partnership, located at Homapon Legazpi City and Castilla
Sorsogon. The target market are people from rural areas; age ranges from 10 years old and
above. The suggested selling price is Php30.00 per tub. In order to introduce the product and
engage in more in our target market, the proponents will use several promotional and
marketing strategies such as limited free taste offer, fliers; to be disseminated in the public,
and promotional ads in any social media platforms; such as facebook, messenger, and
Instagram. The proposed products will be sold per tub, fresh, hot and properly sealed at the
same location as the production site. The production period will start at October 2021 to
December 2021.

Production of the crunchy banana turon and siomai will not be similar to the existing
traditional preparation. Our turon is a deep-fried banana roll or banana lumpia served as a
snack or dessert. It is a popular Filipino snack consisting of banana wrapped in a deep-fried
spring roll wrapper, usually coated with caramelized sugar. Turon’s popularity comes from its
simplicity and availability. Since the ingredients are both cheap and plentiful, the snack is one
of the most accessible treats in the Philippines. It is also one of the most common street foods,
sold by many street vendors in both urban and rural areas. Slices of jackfruit often accompany
the banana as a filling. It is served warm with a drizzle of caramel. While our siomai comes in
different flavors and types of meat. Among the top reasons many love this dish is that you can
serve it ay any occasion. It is also something that you can have for breakfast, lunch, dinner,
and even midnight snacks.
This business venture project will benefit the students, teachers, and the community.
The product will be available in the market and can add income to another starting
entrepreneur.

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III. SITUATIONAL ANALYSIS

A. Environmental Analysis

1.Social Factors

Homapon Legazpi City and Castilla Sorsogon are populated area and the people there
loves eating snacks like the product we offer.

2. Environmental Factors

The business is located near the municipal hall and schools. It is also surrounded by
many households, which can hep the business to increase sales and there are a lot of people
who can possibly access and avail our products offered.

B. Strength and Weaknesses Analysis

Stregnth

a. Products Affordability

b. High quality service

c. Located in a populated area

d. Good relationship with the customers

Weaknesses

a. Weather Condition

b. Financial Issue

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C. Opportunity and Threats Analysis

Opportunity

Opportunity

a. new marketing strategies

b. Local governments encourages local businesses.

Threats

a. Business Competitors

b. Possibility of low sale

c. Changes in weather

d. Increase of ingredients prices

D. Market Segmentation

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IV. MARKETING OBJECTIVES AND GOALS

Vision

To be the most valued business venture of all our customers

Mission

To provide our valued customers with an innovative traditional product, a classy and
affordable merienda or snacks for everyone.

Goals

•To produce delicious and healthy foods

•To provide good quality service

•To build a good relationship with our valued customers

• To utilize the availability of raw products in our locality

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V. MARKETING PLAN

A. Marketing Strategies
Product
The product will be mainly viewed as crunch and sweetened banana wrapped in lumpia
wrapper and siomai. The finished product will be sold and presented in a tub with toppings to
look fancy and sauces to add more taste.
CHL’S Fun Snacks crunchy banana turon and saucy siomai will attract interest to the
customers, because it will be a new enhanced product with palatable flavor. We make sure
that during preparation of the said products, safety and health protocols are well practiced and
strictly observed. Our proposed products can be serves as an alternative to one full meal since
it has nutrients included in a full meal such as; vitamin c, iron, vitamin b-6 and magnesium.

Promotional Activities
The proponents will be using different strategies to endorse and promote products
through different social media platforms such as; Facebook, messenger, and Instagram as its
number one promotional scheme. This pandemic situation started business ventures also
includes social media platforms as one of the targets to promote our products. We engage to
do promotional activities which can help us to increase the number of customers. Promotional
activities are the following; limited free taste, posters, printed fliers and other possible way to
promote our business.

Price
The selling price of CHL’s Fun Snacks will be sold per tub amounting to Php 50.00.
Crunchy banana turon consists of 3 pieces per tub and 8 pieces of saucy siomai in a tub. The
price may vary depending on the expenses of the ingredients.

Place or Channel of Distribution

The proposed business will used direct selling but, safety and health protocols are
practiced well and strictly observed. Online selling will also be enforced.

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VI. PRODUCTION PLAN

A. Product Specification

Our turon is a deep-fried banana roll or banana lumpia served as a snack or dessert. It
is a popular Filipino snack consisting of banana wrapped in a deep-fried spring roll wrapper,
usually coated with caramelized sugar.

B. Production Process

TURON

Prepare the following- peel the saba (banana)

Slice the saba and coat it with sugar

Pull apart the lumpia wrapper-pull them apart and lay them flat to get them ready for
assembly.

Filling and frying the turon- lay slices of sugarcoated saba on a wrapper.

Wrap the turon- start folding the top and bottom of the wrapper toward the middle.

Roll the wrapper as you would roll an egg roll.

Frying – heat the oil, let the oil heat until water sizzles when sprinkled over it.

Lay the turon in the oil, one at a time.

Turn the turon once, let it cooked until golden brown.

Remove the turon when they are done. They should be crispy and golden on the outside.

Dulce De leche- sweetened condense milk

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SIOMAI

Mix all the ingredients for the filling in a large bowl

Spoon 1 tablespoon of mixtures into each wrapper. Fold and seal.

Brush steamer with oil and boil water. When the water gets to a rolling boil, arrange the siomai
in the steamer for 15-20 mins.

Serve with dipping sauce.

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LOGO

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 INGREDIENTS

Delish Turon

Saba(banana)

Lumpia wrapper

Oil

Sugar

Sweetened condensed milk

Siomai

Large onion

Eggs

Oyster sauce

Salt and pepper

Siomai wrapper

Soy sauce

Calamansi

Chili paste

Oil and fried garlic

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 PROPONENTS

MACEDONIO, LORIE JOY D.

PUROK 2 SOGOY, CASTILLA SORSOGON

loriejoymacedonio.mejillano09@gmail.com

OBJECTIVES:

To secure a challenging position in a reputable organization to expand my learnings,

knowledge and skills.

PERSONAL BACKGROUND

Birthday: DECEMBER 19, 1999

Age: 21

Status: SINGLE

Citizenship: FILIPINO

Gender: FEMALE

Religion: CATHOLIC

Father’s Name: RICARDO MACEDONIO

Occupation: FARMER

Mother’s Name: LOURDES MACEDONIO

Occupation: HOUSE WIFE

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EDUCATIONAL BACKGROUND

TERTIARY:

2018-PRESENT

SOUTHERN LUZON TECHNOLOGICAL COLLEGE FOUNDATION INC.

SECONDARY EDUCATION:

2016-2018

SORSOGON NATIONAL HIGH SCHOOL

2012-2016

MILAGROSA NATIONAL HIGH SCHOOL

PRIMARY EDUCATION:

2006-2012

SAN ISIDRO ELEMENTARY SCHOOL

SKILLS

Singing, cooking, baking, and doing calligraphy.

WORK EXPERIENCE

NONE

I hereby certify that all the above statement are true and correct to the best of my
knowledge and belief.

Applicant’s Signature

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BALIN, HONEY BELLE A.

PUROK 3 HOMAPON LEGAZPI CITY

balinhoneybelle@gmail.com

OBJECTIVES:

Secure a responsible career opportunity to fully utilize my training and skills, while making a
significant contribution to the success of the company.
PERSONAL BACKGROUND

Birthday: APRIL 19, 2000

Age: 21

Status: SINGLE

Citizenship: FILIPINO

Gender: FEMALE

Religion: CATHOLIC

Father’s Name: BENHUR B. BALIN

Occupation: DRIVER

Mother’s Name: ANGELITA A. BALIN

Occupation: HOUSEWIFE

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EDUCATIONAL BACKGROUND

TERTIARY:

2018 – PRESENT

SOUTHERN LUZON TECHNOLOGICAL COLLEGE FOUNDATION INC.

SECONDARY EDUCATION:

2012 – 2018

HOMAPON HIGH SCHOOL

PRIMARY EDUCATION:

2006 – 2012

HOMAPON ELEMENTARY SCHOOL

SKILLS

Baking, Cooking, Singing, Dancing and other Hidden Talents

WORK EXPERIENCE

NCII Holder in Bread and Pastry Production

Former Intern at McDonalds Ayala Malls Legazpi and Former Service Crew at McDonalds SM
Legazpi City

I hereby certify that all the above statement are true and correct to the best of my
knowledge and belief.

Applicant’s Signature

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LASIM, CARLA A.

PUROK 1.SAN VICENTE CASTILLA SORSOGON

carlhaaraneta@gmail.com

OBJECTIVES:

Seeking an entry-level position to begin my career in a high-level professional environment. To

acquire equitable knowledge and armed with a competitive weapon, which I am able to apply
in the future as I continue to conquer another journey that will help me to attain great triumph
and complacent rewards.

PERSONAL BACKGROUND

Birthday: JULY 8, 1999

Age: 22

Status: SINGLE

Citizenship: FILIPINO

Gender: FEMALE

Religion: CATHOLIC

Father’s Name: CESAR J. LASIM

Occupation: WELDER

Mother’s Name: SONITA A. LASIM

Occupation: HOUSEWIFE

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EDUCATIONAL BACKGROUND

TERTIARY:

2018-Present

SOUTHERN LUZON TECHNOLOGICAL COLLEGE FOUNDATION INCORPORATED

SECONDARY EDUCATION:

2012-2018

CUMADCAD NATIONAL HIGH SCHOOL

PRIMARY EDUCATION:

2006-2012

SAN VICENTE ELEMENTARY SCHOOL

SKILLS

Singing, dancing, cooking, baking, creative thinker and resourceful.

WORK EXPERIENCE

Former intern at Ninong’s Hotel

Bread and Pastry Assessment

I hereby certify that all the above statement are true and correct to the best of my
knowledge and belief.

Applicant’s Signature

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DOCUMENTATION

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