SENIOR HIGH SCHOOL DEPARTMENT

Buchirific

A Business Plan presented as Partial

Fulfillment for a Subject Entrepreneurship

Alandy, Shain Jewel Irisse B.

Alcaraz, Dexter

Aguilon, Atasha Mae G.

Asuncion, Charles

Mercurio, James Taze M.

Punzalan, Nicole E.

Vivas, Aldrine L.

April 2021
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Buchirific

Business Name: Buchirific

Date the plan was prepared: April 30, 2021

Address: J.P Rizal Street, Barangay III, Calamba City, Laguna 4027

Contact No: 09089363813

Website: www.buchirific.com

Email Address: buchirific@gmail.com

Owner’s Name:

Alandy, Shain Jewel Irisse B.

Address: Phase 2A Blk 12 Lot 8, Mahogany Villas, Looc, Calamba City,

Laguna

Contact No: 09083455162 Email address: shainalandyyy@gmail.com

Alcaraz, Dexter T.

Address: Ramada Homes, Lecheria, Calamba Laguna

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Contact No: 09076293251 Email address: dexteralcaraz02@gmail.com

Punzalan, Nicole E.

Address: Brgy. Prinza, Calamba City, Laguna

Contact No: 09998918440 Email address: nickeypon85@gmail.com

Vivas, Aldrine L.

Address: 371 Domigos’s St., Sucol, Calamba City, Laguna

Contact No: 09368921386 Email address: drinellanderal123@gmail.com

Mercurio, James Taze M.

Address: Blk 1 Lot 2, Alexandra South Subdivision, Brgy. Majada Out,

Calamba City, Laguna

Contact No: 09393613256 Email address: jamestaze7@gmail.com

Aguilon, Atasha Mae G.

Address: Unit #11 Tanyag Apartment, M.H Del Pilar Street, Brgy.4,

Calamba City, Laguna

Contact No: 09473509962 Email address: atashaaguilon@gmail.com

Asuncion, Charles William D.

Address: Blk 16 Lot 18, Bougainvilla Homes, Malikhain Street, Brgy.

Banadero, Calamba City, Laguna Contact No: 09166891991

Email address: asuncioncharles22@gmail.com

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Table of Contents

1. Executive Summary…………….…………………………………………….1

2. Business/Company Overview…….………………………………………..1

2.1 Company Background……………………………………………...1

2.2 Vision…………………………………………………………………....2

2.3 Mission…………...…………………………………………….….…....2

2.4 SWOT Analysis…………………………………………....…………....3

3. Product/Service.......................................................................................5

3.1 Nature of the Product...................................................................5

3.2 Product Design..............................................................................6

3.3 Product Pricing..............................................................................7

4. Marketing...............................................................................................10

4.1 Market Segmentation.................................................................10

4.2 Marketing Tools............................................................................11

4.3 Competitor Analysis....................................................................13

5. Operations (Technical).........................................................................14

5.1 Product Delivery/Distribution.....................................................14

5.2 Production Costs..........................................................................16

5.3 Business Location.........................................................................19

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6. Financial.................................................................................................26

6.1 Capital Requirements.................................................................26

6.2 Source of Funds...........................................................................27
6.3 Sales Forecasts.............................................................................27
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ACKNOWLEDGEMENT

The proponents would like to extend their sincerest gratitude and

appreciation to the people who helped, guided, and supported them

in making this business plan possible and successful.

To God, for the wisdom that He has given to the proponents.

To the proponents’ parents, Mr. & Mrs. Alandy, Mr. & Mrs. Alcaraz, Mr. &

Mrs. Vivas, Mr. & Mrs. Punzalan, Mr. & Mrs. Mercurio, Mr. & Mrs. Aguilon,

and Mr. & Mrs. Asuncion, for the moral and financial support.

To their coordinator, Ms. Rose Ann Baldo, for the help in proofreading

and for the guidance in the revision of the business plan.

Lastly, to their beloved teachers and Work Immersion Coordinators, for

the support and help to the proponents and for the cooperation and

participation during the product presentation.

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I. Executive Summary

Buchirific is a buchi food stall that will provide you with a nutritious

Filipino dessert without losing its delectable taste and enticing

appearance. Buchirific's main goal is to provide new product dishes to

our valued customers that will provide them with healthy food that both

adults and children will enjoy. Buchirific will introduce variety of new

flavor combinations that they haven’t seen yet with the other snacks.

Furthermore, the business will be located at Crossing, Calamba City,

Laguna and will operate during Monday to Sunday. Due to the rising

number of competitors and for the purpose of sustaining and improving

the business operations, the proponents came up with various marketing

strategies, possible adjustments, and resolutions in order to promote the

product that they offer such as the use of technological advancements

for advertising the business and persuasive and interesting promotional

activities. With regards to the product that they will offer, Buchirific will

ensure the customers’ satisfaction by providing them a whole new taste

and a more terrific version of the classic buchi that we know.

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II. Business/Company Overview

Company Background

The idea of starting up this buchi business came from the

proponents’ passion for rising trends and a desire to start their own

venture. The proponents agreed on the Buchi business as an excellent

way to showcase this delicious Pinoy snack. As we all know, food is

something that a man can’t deprive himself. Furthermore, Filipinos are

known for being foodies, with snacking being one of their favorite past

times. As a result, the proponents made the decision to build Buchirific,

a buchi food stall. The proponents' goal in starting this business is to make

an impression to the people that this popular Pinoy dessert can also

afford to keep up with current food trends. In addition to this matter,

Buchirific will give this all-time favorite delicacy a nutritious twist by

offering a range of flavors such as apple-pumpkin, coconut-pumpkin,

chocolate-pumpkin, cheesy pumpkin, and mashed banana. Customers

will be surely wowed by the Buchirific's distinct and unique taste, which

will undoubtedly surpass their expectations.

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Vision

Buchirific will be recognized as the leading dessert business in the

area with a commitment to meet or even exceed customers' standards

and satisfaction and strives to become a place that will bring extreme

excitement and top-quality taste of buchi to people of all ages and

backgrounds.

Mission

➢ Pumkin Buchi will endeavor to provide high-quality buchi with a

variety of nutritious fillings at an affordable price, exceeding the

demands of people of all ages and backgrounds, from low to

high income

➢ Buchirific will make every effort to fulfill customers' cravings and

persuade them to return for more of our unique and delicious

buchi.

➢ Buchirific will provide the community a consistently outstanding

Pinoy delicacy experience.

➢ Buchirific will ensure the financial security of all the members by

giving them competitive wages and provide them a safe and

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healthful work environment that is characterized by fair treatment

of staff.

SWOT Analysis

Strengths

➢ Sweet delicacies never go out of trend as Filipinos are

naturally fond of desserts.

➢ The unique flavor combinations and nutritious fillings of

buchi are only offered in Buchirific.

➢ Buchirific has a large target market.

➢ The buchi that Buchirific offers is available for a reasonable

price that everyone can afford.

Weaknesses

➢ They do not have other products to offer aside from buchi

with variety of flavors.

➢ Buchirific does not have a brand image/recognition yet

since it is only a start-up business.

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Opportunities

➢ Buchirific may increase their sales by means of

collaborating with schools when there is an event.

➢ Possibility of business expansion through franchise.

➢ The stall can be easily seen by the customers because it is

located alongside the main road which means they may

have a lot of potential customers.

➢ Vegan and healthy foods are becoming a trend

nowadays.

Threats

➢ More and more food stalls are sprouting out.

➢ Competitive competition with the other well-established

competitors.

➢ Some of the prices of the ingredients might increase.

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III. Product/Service

Nature of the Product

The Traditional Chinese pastry called jian dui which is considered

as a palace during the Tang dynasty is called buchi in the Philippines.

They're made with glutinous rice flour filled with common sweet fillings

such sweetened mung bean, creamy lotus, red bean paste, or

shredded coconut. Buchi are normally fried until golden and coated in

sesame seeds. Despite the fact that it is a traditional Chinese delicacy,

its Filipino version has become extremely popular and well-liked by the

Filipinos. Buchi makes a satisfying dessert or a short sweet snack thanks

to their crispy shell, chewy texture, and creamy filling.

Up until today, sweet delicacies like buchi are still well-enjoyed by

the Filipinos. Buchi is continuously evolving as new food trends are

changing as well. For this reason, the proponents came up with the idea

of giving buchi a new twist that everyone will surely love. In order to level

up the ordinary buchi that we all know, Buchirific will add extraordinary

flavor combinations which consist nutritious ingredients such as fruits and

vegetables that will provide a new taste of a healthy Filipino delicacy.

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Product Design

Buchirific will put a healthy twist to the common buchi that

we know. By providing unique flavor combinations and nutritious fillings,

customers will surely enjoy its new taste and increased nutritious value.

The flavors of buchi that they offer includes Chocolate Pumpkin Buchi,

Coconut Pumpkin Buchi, and Cheesy Pumpkin Buchi. Each buchi is

made out of glutinous rice flour mixed with sweet potatoes, sugar, water,

and then coated with sesame seeds afterwards. Each ball of buchi is

filled with nutritious and leveled up flavors that all ages will surely love.

Furthermore, every buchi is deep fried in order to enjoy its crispy and

chewy texture. The buchi is served with a presentable packaging to give

it a delightful appearance and to make it appealing to the eyes of the

customers.

Buchirific’s Buchi
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1. Put 2 cups of glutinous rice into mixing bowl.

2. Pour 1 cup of water and put 1/2 cup of white sugar and mix it as well.

You may need to adjust the water to get the right consistency.

4. Mash the 2 boiled medium size sweet potatoes and put it into the

glutinuous rice and mix it until it forms into a dough. Set aside.

5. As for the filling, in a mixing bowl, mix the mashed pumpkin together

with the desired flavor (chocolate/cheese/coconut), 1 cup sugar, and

1 cup condensed milk. You may add more sugar depending on your

taste.
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6. From the dough, form small balls and press each ball flat. Scoop a

teaspoon of the kalabasa filling and then gather the edges to enclose

the filling inside.

7. Roll again until it forms a ball again.

8. Roll each buchi ball in a plate of sesame seeds.

9. In a deep pan or a pot, heat oil over medium heat. Deep fry the buchi

until golden brown and drain in a wire rack.

10. Serve it warm and enjoy!

Product Pricing

Product Amount Price

Cheesy Pumpkin 1 piece 10 pesos

Buchi
Chocolate Pumpkin 1 piece 10 pesos
Buchi
Coconut Pumpkin 1 piece 10 pesos
Buchi
Combo A 6 pieces (assorted 50 pesos

flavor)

Combo B 10 pieces (assorted 85 pesos

flavor)
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Combo C 20 pieces (assorted 190 pesos

flavor)

Psychological pricing will be utilized as a pricing strategy. The

product’s price will be set at 10 pesos per piece of buchi. As for the

Combo sets, it costs 50 pesos for Combo A, 85 pesos for Combo B, and

190 pesos for Combo C. These would be implemented as it will gain the

customer’s attention on the product that is being offered.

IV. Marketing

Marketing Segmentation

Buchirific’s target market will focus on the residents of

Calamba City aging from 10 – 80 years old, both male men and women,

either single or married, and has ranging P1,000 and above income per

month. The market was divided into (4) segments which are people who

are interested in sweet delicacies, the ones who are interested with

healthy snacks, those who wants to keep themselves healthy despite

wanting to eat desserts, and those who are looking for affordable
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meryenda or snacks. Buchirific’s target market has a total of 100% which

consists 42% of Adult, 33% of Teens, 15% of Elderly, and 10% of Kids.

Target Market

15% 10%

33%
42%

Kids Teens Adults Elderly

Marketing Tools

The business will promote the product using low-cost

approaches that can reach and attract a large number of potential

customers. Various strategies could be implemented to promote the

business:

➢ Using social media ads prmote the Buchirific would be extremely

beneficial. Technology has had a major impact on the way

businesses are conducted today’s world. As a result, having an

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official website and a Facebook page would make it easier to

communicate and reach potential customers.

Facebook Page of Buchirific

➢ Bulk orders and resellers can receive discounts from Buchirific. A

customer would be given a 10% discount for every 100 pieces of

buchi that they purchase.

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➢ Word-of-mouth marketing would be a very cost-effective way to

gain people's trust and pique the interest of local consumers.

Employees will spread the word about the Buchirific to their peers,

which may also lead their peers to promote it to their other

acquaintances. This will allow the company to have a closer

relationship with its target market.

➢ Traditional approaches such as distributing flyers, banners, and

signage around the area will also be used.

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Sample Flyer of Buchirific

Competitors Analysis

Units Average
Name of Years of Customer
Produced Daily
Business Existence Per Day
Per Day Income
Ninjoes
Merienda 2 years 80 20-40 2500-3000

MP Kitchen
Dimsum 3 years 150 40-60 2500-3500
house
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Yumpanada 5 years 100 35-50 500-1500

Yeye’s
1 year 100 35-50 1000-2000
Sweet Buchi

Aboy’s Fresh
2 years 50 10-30 500-1500
Lumpia

Table 1. Analysis of competitors

Key Industry MP Kitchen Yumpan Yeye’s

Success Ninjoes Dimsum ada Sweet Aboy’s
Factors Merien house Buchi Fresh
da Lumpia
1-Marketing 8 8 8 9 8
2-Customer’ 8 9 7 7 8
s Satisfaction
3-Product 9 8 8 7 8
Quality
4-Income 8 9 7 8 7
Generation
Total 33 34 30 31 31

Table 2. Key Industry Success Factors

There are certain factors affecting the market that may or may

not be difficult to quantify. This is crucial to know in order to foresee the

other possibilities of the business problem that the business may

encounter in the near future.

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V. Operations (Technical)

Product Distribution

The service process of Buchirific upholds the way to serve

prospective customers. Here is a short description on how the orders

were given to our customers hands.

➢ Taking of orders

The cashier that is in charged for the day will take the orders of

the customers.

➢ Preparation of the orders

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The cook will then proceed with the preparation of the buchi.

After getting the desired buchi flavor, the cook will fry it so that the

buchi will be served warm.

➢ Payment

After the buchi is cooked, the cashier will receive the payment of

order from the customer.

➢ Distribution

After receiving the payment, the cashier or cook will now serve

the customer’s order.

Production Costs

Direct Materials

Item Quantity Unit Price Total Cost

Glutinous Rice Flour 5 pack P50 P250

Squash 3 Kilo P20 P60

Sweet Potatoes 8 Piece P10 P80

Sugar 5 Kilo P30 P150

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Purified Water 1 Gallon P25 P25

Condensed Milk 5 can P45 P225

Sesame Seeds 20 Pack P5 P100

Macapuno 4 Scoop P30 P120

Goya Chocolate 1 bottle P130 P130

Cheese 2 box P38 P76

Cooking Oil 1 liter P120 P120

Total Direct P1,336

Materials

Indirect Materials

Item Quantity Unit Price Total

Cost

Deep Fryer 1 piece P958 P958

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Mixing Bowl 1 piece P50 P50

Tupper wares 10 pieces P10 P100

Cellophane 3 pieces P13 P39

Total Indirect P1,147

Materials

Store Equipment and Tools

Item Quantity Unit Price Total Cost

Plastic Cooler Box 1 piece P260 P260

Trash Bin 1 piece P28 P28

Cash Box 1 piece P300 P300

Food Tong 2 piece P50 P100

Chair 2 pieces P300 P600

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Plastic Gloves 1 box P50 P50

Total Store Equipment and Tools P1,338

Total Cost P3,821

Business Location

Buchirific is a buchi stall that is located in Crossing, Calamba City,

Laguna which can be easily seen by a lot of people. As a result, it may

lead to higher sales since it is more visible for the customers. It is located

at the side of the road so those who are walking and passing by can see

it. Additionally, for those who are in vehicles, they can stop over and

park their vehicle at the side of the road and purchase from the stall.

The goal of the business is to introduce their product to the community

in order to promote this sweet Filipino delicacy, to innovate the common

buchi that we all know, and to satisfy the sweet cravings of both the kids

and adults with a healthier twist of buchi.

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Location of Buchirific

VI. Financial

Amount of funding needed to move forward, if any, and the

intended usage of capital.

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Capital Requirements

Cost of Constructing Food Stall 5,000.00

Business Licenses 2,500.00

Transportation 500

Equipment 2,296

Total Pre-Operating Expense 10,296

Operating Expense first 12 months

Cost of Sales 91,704

Rent Expense 18,000

Salary Expense 60,000

Supplies Expense 32,064

Promotional Expense 4,000

Total Operating Expense 205,768

Total Capitalization 216,064

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Sales Forecasts (5 Years)

Product 2021 2022 2023 2024 2025

name

Cheesy Units 5,475 5,995 5,225 5,375 5,500

Buchirific sold

Sales P10.00 P10.00 P10.00 P10.00 P10.00

price
per unit

TOTAL 54,750 59,950 52,250 53,750 55,000

Coconut Units 4,650 4,725 4,600 4,675 4,800

Buchirific sold

Sales P10.00 P10.00 P10.00 P10.00 P10.00

price
per unit

TOTAL 46,500 47,250 46,000 46,750 48,000

Chocolat Units 4,300 4,350 4,325 4,000 4,400

e sold
Buchirific
Sales P10.00 P10.00 P10.00 P10.00 P10.00
price
per unit

TOTAL 43,000 43,500 43,250 40,000 44,000

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Combo A Units 450 480 485 500 550

sold

Sales P50.00 P50.00 P50.00 P50.00 P50.00

price
per unit

TOTAL 22,500 24,000 24,250 25,000 27,000

Combo B Units 350 357 360 360 365

sold

Sales P85.00 P85.00 P85.00 P85.00 P85.00

price
per unit

TOTAL 29,750 30,345 30,600 30,600 31,025

Combo C Units 220 235 240 245 250

sold

Sales P190.0 P190.00 P190.00 P190.00 P190.00

price 0
per unit

TOTAL 41,800 44,650 45,600 46,550 47,500

All 238,30 249,695 241,950 242,650 252,525

Catego 0
ries
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The sales forecast in five (5) years is 1,225,120.

Source of Funds

The total capitalization is 216,064. To be able to supply the

required capital to start the business, the proponents are planning to

give their shares from their own personal funds. It will consist fifty percent

(50%) of the capital to be used. The amount of money to be contributed

by each proponent is P15,433. Furthermore, the remaining fifty percent

(50%) of the capital to be used will come from a term loan. The amount

of money to be loaned is P108,032 with an interest rate of 5% per year

and to be paid within 2 years.