Bataan's Food Trip Business Plan

BUSINESS PLAN
Bataan’s Food and Trip
Lakandula St., Poblacion, Mariveles, Bataan
bataansfoodandtrip@gmail.com
Owned by:
Mark Anthony C. Ambrocio
Joyce F. Cabanganan
Shara Mae P. Garcia
Angelique S. Bueno
Edison D. Mangubat
Dexter G. Cabiling
Gidie Mae Linayao
INTRODUCTION
Mariveles National High School Camaya-Campus

12- General Academic Strand
This section of the business plan presents the description of the business, its location,
and the total funding requirements and the possible funding source.
Description of the Business
Filipinos are well-known in travelling and exploring new and different places,
especially different localities in the Philippines, and a usual Filipino would bring souvenirs to
their family, specifically thing or foods that came from a certain place that thy have visited.
Mariveles is the farthest town of Bataan and is gradually making its name in the tourism
industry by means of offering tourists the hidden gems of Bataan such as five fingers and
different tourist spots in Mariveles, Bataan. So regarding this, our team would like to offer
them something that they can bring home to their family.
Bataan’s Food Trip is a food business which offers different varieties of delicacies in
Mariveles, Bataan. And also serve as one stop shop for tourists which also offers souvenirs
and foods since it is located near bus terminals, passengers, tourists, and travellers would be
encouraged to buy products and experience ease in buying food, delicacies, and items for
their travel trip.
We come up with the business name Bataan’s Food Trip because the name signifies
the phrase “eating while travelling”. We want our customers to feel and remember Mariveles,
Bataan while they are travelling by means of offering them best quality delicacies of
Mariveles, Bataan.
Location of the Business
Bataan’s Food trip is located at Lakandula St., Poblacion, Mariveles, Bataan. Since
this area are likely to be seen and easily to go, the tourists and even the citizens of Mariveles,
Bataan will patronize the foods and delicacies that our establishment offers. More over the
raw materials are available and more accessible since the needed ingredients are present in
the milieu i.e. sea foods, vegetables, meats etc.
There will be no problem in terms of serving and transporting the needed materials
since the place where it is located is near the Highway of this street. This area is safe from
dangers or hazards that may arise, the barangay patrol ensures the safety of the tourists and
the citizen.
Funding Requirements and Sources

The needed estimated total initial cost is around 1 million pesos.
Main source of Funds : Virginia Valdez
Other Sources : Entrepreneurs’ savings
Other possible sources : Mariveles Bag Makers Cooperative
Iwahori Multi-Purpose Cooperative
BWP Tour and Café
Rotary Club of Mariveles
And thus, open for other sources
EXECUTIVE SUMMARY
This section presents the VMGO, the business model, the business and production
positions, wealth improvement approaches, and the parties supporting the study.
Bataan’s Food Trip will offer high quality and the finest delicacies, foods and
products of Mariveles Bataan that will also bring prosperity in the livelihood in our locality.
Based on our observation, our province does not have yet something to offer to tourists. This
means that there is a big demand in the market in terms of delicacies of locality. Our primary
technique is to offer customers a variety of products and foods where they can choose from.
Our business will operate in commercial area and social media (e.g Facebook, Instagram,
Twitter) to showcase and offer our products. Any customer will have the option to pick up
their purchases or have it delivered at their convenience spot but with extra charge. Our
products have various numbers of competitive features that will be used to its advantage to
achieve market penetration and tourism in the province of Bataan.
Vision, Mission, Goals and Objectives
Vision
We are looking forward to a new town of Mariveles that is known for its wonderful
places and histories wrapped together into its finest products. A town remembered by people
around the province, around the nation, and around the world.
Mission
To provide our guests and customers the finest service, utmost product and delicious
foods to promote its excellent quality and irresistible local flavors of localities.

Goals and Objectives
To become the province’s leading food product manufacturer in terms of our own
delicacies- providing the best products and services grounded on Filipino hospitality and
generosity with the will to continue developing to further gave a unique and delicious food to
our tourists.
Business Model
Business Model
Key Activities
Customer Relationship
The entrepreneurs will conduct
a study about the different Structure The customers, either tourist or
delicacies from different towns local people, are welcome to
Bataan’s Food and Trip is a one-
in Bataan put together in one visit the shop and buy products
stop shop that put together and
shop. that they will love.
improves different delicacies of
Putting some twists and flavors different towns in Bataan that The customers may personally
from the original product, the will best suit to the customers’ come to the shop and may also
entrepreneurs will bring new preferences. ask for delivery where there will
looks and improve the taste of be an additional fee.
the products.
Cost Structure
Rent to own Shop P 500,000

Revenue Statements
Food Production P 200,000
The entrepreneurs tend to have the return of
Souvenir Purchasing P 200,000
investment through the products sold
Other Necessities P 140,300
Staff P 50,700

Business and Product Position
Bataan’s Food and Trip, unlike any other restaurants and food chains around
Mariveles, offers the finest delicacies that would perfectly fit for the tourists and local
people’s taste. It gives facts and information about the product. The money accumulated will
help further improve the products. The shop is open for all people including the foreigners,
people from different places of the Philippines, and the people in town.
The product is expected to further boost the tourism of the town and bring more
visitors and tourists to help the economy of the whole product.
Wealth Improvement and Approaches
The methodologies of the business are as follows:
1. Since there are less business ventures that are in Mariveles and Bataan that offers
Bataan’s foods and crafts, Bataan’s Food and Trip have number of competitive
features that will be used to its edge to achieve market discernment that will be an
opportunity not just for the growing business but behold Bataan tourism.
2. Business market is slightly competitive in terms of its position to the market, and thus,
it would be easy to cope with adjustment and other opportunities that will be open for
improvement approaches.
3. Thus, business will gain and work to increase/improve the market share to persuade
investors more for the development of the patronage.
4. Business would maximize the utilization of resources by examining its availability in

the near market. Moreover, increase the use of materials for best production among
other related market.
Parties Supporting the Business
The parties that have direct relationship to the business are as follows:
1. Consumers
a. Tourists – the people who will patronize our product will be the instrument to
influence other people and to maximize the influence of our product.
b. Residents – the people who are living in this area that will experience once more
the ambiance, foods and will avail their town’s handicrafts. They will also be first
to promote their own delicacies.

2. Creditors
a. Mariveles Bag Makers Cooperative – one of the most leading cooperative of
Bataan that is part of “One Town, One Product (OTOP)” who supply and supports
the business with the local products of Mariveles.
b. Iwahori Multi-Purpose Cooperative – the creditor of this business who supports it
financially for the betterment of their company as well as the business.
3. Suppliers
a. Consignacion – they will mainly supply the sea foods that are needed for
processing the products.
b. Pamilihang Bayan ng Mariveles – they will supply the ingredients needed since
the government will expectedly support the business ventures.
c. Chuzon Supermarket and Bodega Sales – they will provide the tools and
equipment require for the production of the delicacies.
d. Balgon Hardware – it is the supplier of the materials needed in constructing the
establishment.
e. Other suppliers from different municipalities in Bataan – most of supplies will
come from the shops and different business that is related in making products of
Bataan
4. Employees and Staffs

The employees and staffs are planned to be get in two (2) agencies and this will be
partnered if the business grows fonder and can already pay for services.
a. MMA (Mariveles Manpower Association) – the agency where the staffs came
from. Employing the most hardworking, trustworthy and passionate employees
and staffs. Our business highly recommends skilled employees in town such as the
residents in this area.
b. TOPSYNERGY – is an association gathering professional individuals such as
chefs, food attendants and other staffs in the business industry.

ENVIRONMENTAL ANALYSIS
In this section of the business plan, we studied about the different factors in the
environment (internal and external forces) that affects or may affect the business that we will
start and run. This section includes the trends nowadays who may greatly contribute to the
new ideas of products that will be patronized by the consumers in the near future.
Each individual has different needs and wants and as we see such important factors
this serves as the way to come up with new products and new ideas. People’s needs and
wants should be the first thing to consider, this will be the basis of what product is needed in
the particular area. We must not also forget the laws and regulations in the locality where we
will put our business. Laws were implemented to be followed and to organize the society’s
ordinance.
Global Analysis
Philippine tourism is boosting and continuously growing as the tourists love the
sceneries and islands of the Philippines. One of the richest municipalities in the country is the
Mariveles in Bataan. Aside from its industrialized community, its natural sceneries attract
local and international people all over the world. With a lot of tourists passing by, tourism
worldwide offer foods that reflect the culture and traditions of the local people of the
community. Along with the emergence of modernity, innovation on foods is very evident
nowadays.
Trends affect the food industry. Fast food restaurants are adding “healthier options”
on their menus as public health policies are pushing for foods with lower sodium and sugar
intakes. The political factors affecting fast food industry can vary from country to country.
Compliance is of utmost importance. Globally, the fast food brands have to comply with
these requirements. There are regulations related to wages, hygiene and food quality that
need to be complied with. The minimum wage standards can differ from country to country.
Here in Mariveles,Bataan this establishment has a great opportunity to expand and to

be well known since it is located to the tourist spots in the locality. Its product will be
beneficial to the tourists and citizens, providing jobs and economical trade to the government
sector. People will patronize this business since it presents nowadays trends.

Societal Analysis
Mariveles is an area where the local citizen’s source of income is either fishing
aquatic species or working at the local economic zone. As they are currently working for a
living, most of them don’t have enough time to make their own food even got a chance to
cook frozen goods. That’s why this business will be very popular to the area. Giving and
providing the needs of the people and at the same time earning profit.
After being amaze to the beautiful and historical places in Mariveles such as the
Death March and Camaya Coast, tourists will seek for a place where they can buy things that
came from the Mariveles, Bataan or what we call as souvenirs. Bataan’s Food and Trip offers
the best foods and delicacies that were proudly made by the citizens of Mariveles. We also
offer souvenirs such as t-shirt; printed with the visitors desired images and texts, personalized
mugs and plates and tumblers.
Industry Analysis
Customers Analysis
The people of Bataan specifically in Mariveles had come from different places around
the Philippines with varying cultures and traditions. Some came from the neighboring
provinces while other came from the farthest island in Mindanao. Seeking for peace and
searching for a place to stay. Moreover, some people already live their lives at the town and
consider it their home.
Being an industrialized town with lots of agricultural lands, people tend to come to
the area for the opportunity and hope for a better life. The population is continuously growing
according to statistics that some of the people of Mariveles build their houses far from the
civilizations. The area of Mariveles is now a successful town wherein people go and stay for
good.
The town had been one of the richest town around the Philippines. Different factories and job
opportunities are can be found but it gives people limited time for themselves. Some of the
people did not go back to their home town for vacation instead they spent their time working
to earn money. It is to the extent that they had forgotten some traditions and cultures of their
own town. They also do not have enough time to cook at home that they tend to have the
breakfast, lunch, and dinner outside where the food could be immediately serve. The foods
served have already been influenced by modernization and cultural domination that the
people of Mariveles tend to choose the American and European style of food instead of our
own. The children nowadays on the street shout for the burger, French fries and ice cream, all
came from the foreign country, as if it is the best food to eat. As if it is the tastiest among all.

Furthermore, children no longer recognize some Filipino dishes originated from our country.
People no longer remember the taste of the Filipino dishes because it is not available. Some
people even go to their own provinces because they had missed some Filipino food that they
have been eating in their younger years.
Mariveles also have a booming growth in tourism since the discovery of different
mountains to hike and beaches to get them refresh. Many tourists around country visit the
province during vacation and feel the fresh air of the area. They spent time wandering and
exploring the area but it is much convenient entertaining if they do not just experience it but
also taste it. Every culture in our country was represented by the foods unique to a certain
place. Since Mariveles is a home of varying cultures, there is no specific food that we could
offer. However, people of Mariveles can offer much more than we could expect. Different
people mean different knowledge, different cultures and so our shop tends to give people the
convenience and availability of different foods from Mariveles. Thrilled with different twist
to make the servings tastier and worth remembering for.
Competitors Analysis
Mariveles had been a home for different people with the dream of success and nice
job. Most people become factory workers and so Mariveles population grow and
continuously growing. Along with the growth of the number of its residents is the emergence
of different businesses. Different services and products were produced. It is for the benefit of
the people living in the town.
Different fast food chains were established. The most well-known is the Jollibee
which is considered as the most popular fast food chain in the Philippines. It has over a
hundred and twenty branches all over the country. It outnumbered the branches of
McDonalds in the Philippines which is considered as the best fast food chain internationally.
One of the branches of the Jollibee was located at the town of Mariveles that it had been the
most wanted and popular for the people of Mariveles. They serve food influenced by the
western countries where it technically originated. French fries, hamburger, spaghetti, and
fried chicken are its main dishes that offer the taste of western food. This is one of the
reasons for the reduction in the Filipino dishes serve at the town.
Recently, a lot of restaurants were built that around the town including Pasta
Boulevard, and Elongs. They serve food like different dishes including lasagna and bulalo.
Restaurants indeed make variety of dishes that would suit the taste of the Filipinos. Some
restaurants offer European style of foods like lasagna, carbonara, and different dishes with
pasta which are adjusted to catch the preference of the consumers. Some restaurants offer
Filipino foods like sisig and bulalo which bring the people back to the times when cultural
domination is still in its seed. When the Filipino foods were enjoyed by the people of the
country and were available almost everywhere.
Pamilihang bayan ng Mariveles is the place for many vendors. It is where clothes,
shoes, accessories, school supplies, movies in cd's, and different foods are sold. The vendors

offer Filipino foods such as kakanin, puto, kutsinta, bananacue, and many other were offer
along with the foods influenced by innovation such as French fries, shakes and burgers.
Along the pamilihang bayan of Mariveles, different street foods vendors sell their
product outside the market. An estimated number of almost fifteen street food vendors were
at the market to sell different street foods for the people. These include fishball, eggball,
kikyam, kalamares, hotdogs, burgers, potato fries, barbecue and a lot of others that many
people would love to eat. Street food vendors can also be found along the people's park of
Mariveles wherein a lot of people meet and come together for some events and important
occasions and programs.
Many karinderya also surround the town. At any barangay in the town, karinderya
offer home dishes that is loved by Filipinos. Karinderyas are can be seen almost everywhere
especially near the factories and other work facilities. And also around the barangay in small
houses, it can be established for the sake of the neighbors. These dishes are called lutong
bahay as it was cooked by not so professionals but are cooked by those who cook at their
houses. The foods are more like the dishes serve at the house like adobo, menudo, nilaga,
pritong isda, and many other more.
An arcade was also established near the Mariveles National High School Poblacion
located at Brgy. San Carlos. The arcade offers foods for the students like biscuits, junkfoods,
and streetfoods like eggball and lumpia. They also sell coffee jelly and different flavored
juice.
Many other businesses were not included but considered as a competitor for the new
emerging entrepreneurs at the industry.
Market Positioning
Restaurants, fast food chains, streetfoods, and arcades are of a great challenge for the
aspiring entrepreneurs since the town of Mariveles is already an industrialized country
wherein many people are staying and would love to enjoy the service of the businesses. At
the current status, average people chose to it at the karinderyas during lunch breaks. Students
buy foods at the arcade after the classes. Many people go to fast food chains and restaurants
for different occasions and with different reasons.
These competitors are already established and are commonly wanted by the people of
Mariveles. The foods they serve are suited to the taste if the residents from the Filipino dishes
to western inspired ones. However, these businesses are very popular and available at many
other places. The foods they offered are the same with lots of restaurants and fastfood chains
and streetfoods all over the country. Just like Jollibee which has a lot of branches, many
people already have tasted the dishes because it is also can be found at many other provinces.
Streetfoods are also a nationwide kind of foods that there is no uniqueness to the product.
The (name of the business) offers the traditional foods originated at the town to give
the customers the taste of our native foods. These foods are available at the town but can be
bought at different places. This one stop shop business will offer the original dishes from all

over town and add some twist with the product to make adjustments with the taste of the
consumers. This will serve as a great experience for all the customers.
Many people especially the people of Mariveles will love the business since they had
come from the different places around the country. Exploring the town while eating will be a
better experience. Aside from eating a delicious food, they could also be aware of the town's
different cultures and foods brought by the different people. It also offers knowledge for
those who love studying the town.
Market Strategy
Mariveles is a huge town with a lot of people living in it. The best market strategy for
this business is making a brochure to promote the business. Brochures must contain all the
dishes to serve but highlighted its main dishes and specialties. It will be distributed all over
the town to make the people aware of the business.
Secondly, posters will also help tie entrepreneurs to spread the information regarding
the business. There are a lot of lampposts and walls wherein it can be posted for the people
passing by to read. It must contain cheerful and catchy words to persuade people and also
have pictures of the dishes with colorful backgrounds to catch their attention. Contact
information must be clearly written along with the location and the name of the business was
highlighted.
The tourism department could also help the entrepreneurs to have tourist customers
especially that the business offers unique foods that could explore the whole town. The
department of tourism may refer the tourists to the shop as one of the important destinations
in the town.
In more innovative way, the best way to promote a product is through advertisements
in social media such as facebook to let the netizens be aware of the business. Facebook is a
wide range social media that connects people from far places. This will help the
entrepreneurs to promote the business not just for the Mariveles local people but also to those
people outside the town to try the foods offered. These advertisements can be posted or
shared through facebook to help fasten the dissemination of information about the business.
A free food taste during the launch of the business will also help to promote the
business. This will give the entrepreneurs the chance to let the customers judge the product
and its taste. This will make the customers aware of the delicious taste of the foods that will
convince them to come at the shop.

DESCRIPTION OF THE BUSINESS
Bataan's Food and Trip will not only provides the needs of the tourists in having fun
and getting remembrance to the place they went, but also to give the best of products' quality
and its quantity. It offers two: foods and souvenirs from Bataan. Despite of having only
seven(7) employees as part of its manpower and as a corporation to maximize the target
income needed to get back the capital given, the products are from different towns in Bataan
that will give the wholesomeness to be in tact with one market. The market offers eight(7)
food products and three(3) classes of souvenirs. (insert products)
Mission
To provide our guests and customers the finest service, utmost product and delicious
foods to promote its excellent quality and irresistible local flavors of localities.
Vision
We are looking forward to a new town of Mariveles that is known for its wonderful
places and histories wrapped together into its finest products. A town remembered by people
around the province, around the nation, and around the world.
Core Values
Respect
We respect everyone who comes through our doors, be they our guests or our staff.
We consider their experience and well being our highest priority.
Excellence in Hospitality
We are committed to bringing the highest level of energy, knowledge, and enthusiasm
to the job every day. We strive to reflect the best traditions of Bataan people in hospitality,
treating our patrons with grace and courtesy as honored guests in our home.
Authenticity and Cultural Connection
We seek to offer a genuine and authentic glimpse of Bataan, honoring the province’s
traditions through food, art, ambiance, and service. We are proud to provide a truly Bataenos
atmosphere and to serve dishes with authentic ingredients and preparation, which highlight
their own rich history. In our role as ambassadors of Bataan, we strive to create an exchange
of culture, ideas, and people. By sharing our stories, dishes, and flavors, we foster a mutual
appreciation of cultures.
Teamwork and Family
Family and community are an essential part of life in Bataan. We are proud of the
diversity of our staff and the depth of experiences and perspectives they bring to us. We
uphold the belief that we work best when we work together, and we will support each other in
our efforts to learn and grow.

Social and Ecological Responsibility
We are dedicated to maintaining sustainable business practices. We support our

partners, and look for opportunities to positively impact our social and environmental
surroundings through direct trade, community giving, and advocacy.
Economic Sustainability
We aim to generate a sufficient return on investment to sustain operations with a

minimum of risk. We pursue profit as a means to reinvest in a healthy, vibrant workplace and
to create opportunities for further growth and development.
Location of the Business
The business is located at the Lakandula St., Poblacion, Mariveles,Bataan near the
Genesis Mariveles Terminal,Mariveles,Bataan where located for those tourists who will
travel and go back to their respective home.The target markets are the tourists and the
Bataeño that will patronize their own products. The space for the business will cost (cost)
which is convenient and good place for Bataan's food and trip. The business suppliers come
from those who manufactures products that would help the business and the materials needed
for constructing the stall will come from Balgon hardware i.e.
woods,paints,bricks,nails,etc.Physical assets will come from the hands of businessmen as
they have the capability to do these so separating the needed equipments and tools.
This stall will be changed by Bataan’s Food and Trip because this lot is bought by the
owners of the said business.

ORGANIZATIONAL PLAN
Form of the Business Organization
Bataan's Food and Trip shall be in form of a corporation.Nevertheless, factors affect

the selection of the business are the following.
1.Capital Requirement
The capital will come from Virginia Valdez that invest her 1 million pesos to the
business as the start up in running the business. This is usually expressed as
a capital adequacy ratio of equity that must be held as a percentage of risk-weighted assets.
Since the common capital requirement for the business is around more than a million, 1 000
000 pesos would be compress to the possible needs and not for just beautification but for the
most priority needs of the business, as it grows fonder, additional capital would be added.
These capital requirements include all investments you need, before this business
starts. In practice, these are all expenses in the first month of Bataan’s Food and Trip
business. Classic examples would be notary, counseling or real estate brokerage costs. The
startup expenses have to be considered. For most startups, revenue in the first few months is
not sufficient to cover the cost. Moreover, the capital requirement for the startup phase is
equivalent to the minimum of the cumulative monthly cash surplus and cash loss.
2. Liability of the Owner
Limited liability company that is planning to expand its financial services to a

specialized audience—cultural creativity. Separate from any of its owners, managers and
employees. As such, it offers a high level of protection to its owners’ personal assets. When
this corporation incurs a debt, none of people involved with the corporation are personally on
the hook for its payment. When corporation liquidates, it uses the corporation’s assets to pay
them, and the creditors are not able to force the owners or any of the agents of the corporation
to use personal assets. They are protected by the corporate structure. (There are exceptions,
however, when creditors attempt to “pierce the corporate veil,” but this is an issue for a
different article).
To have grown in popularity over the past several years because, like Bataan’s Food
and Trip, they allow the owners to protect their personal assets, offer tax advantages, and are
exceptionally flexible. The Bataan’s Food and Trip offers liability protection similar to that of
other successful businesses too.
3.Management and supervisory skills
The management and supervisory skills would never be a problem since the group
already attended to different entrepreneurship programs, trainings and seminars i.e.
entrepreneurial competencies seminar, "Kaya ko" program, Business is business seminar,

Entrepreneurship trainings,etc. and so they would be able to have managerial skills as an
entrepreneur.
Building effective management and supervisory skills that can help you and your
organization succeed starts with management and supervisory skills training. Employees
already explore topics critical to developing effective management skills such as performance
management, motivation, team development, interpersonal and communication skills,
supervisory skills training and time management skills—everything you need to manage
people effectively.
4.Tax implications
The expenses for taxes when it comes to the value added tax, sales tax, and HST/GST
will be discuss here. Our business protects assets as a corporate structure does, we also have
more management flexibility and taxes are often simpler.
The tax implications of Bataan’s Food and Trip differs from those of business. Income from
the business is instead passed down to the company's owners, who are called members in
business. They claim the profits or losses on their personal tax forms.
Using these returns also avoids double taxation, under which corporations pay taxes on their
income and shareholders also pay taxes when the corporation's profits are distributed to them
through dividends. And so there are taxes present to this business but not on the business
itself, it is by the income of employees that will work with.
5.Government Intervention
This food and trip would intervene to the LGU Mariveles and Bataan government
since it promotes the Bataan's best and finest together. On the other hand, it would help Yes
Mariveles Tourism and 1Bataan.
Governments intervene in markets to address inefficiency. Like this kind of business,

in order to address inefficiency, government can help as long as there is an intervention
present.In an optimally efficient market, resources are perfectly allocated to those that need
them in the amounts they need. In inefficient markets that is not the case; some may have too
much of a resource while others do not have enough. The government tries to combat these
inequities through regulation, taxation, and subsidies. Withal, expected costs to pay to the
government of Municipality of Mariveles of this business is nearly expected. Most
governments have any combination of four different objectives when they intervene in the
Bataan’s Food and Trip are as follows:(1) Maximizing social welfare, (2) Macro Economic
Factors, (3) Socio Economic Factors, and (4) Other objectives.
6.Nature of the business
The nature of the business is merchandising products and goods to the customer. It
comes through the advertising and sales strategy, the monetary background, projected cash
flow and income statement. Nevertheless it shows our current position and where we want to

be in the future and how we have planned to get there through excellent management. It lays
out the route for the future our business and set up standards of success.Moreover, the sales
and marketing strategy, and the financial background, and containing a projected profit and
loss statement are indicated to the lower part of the business plan.
7.External financing requirement
As this business intervenes to the community, external financing is required and

probably needed and is automatically there. Since it was just not a private ownership but thus,
open for investors as per included to the executive summary.
Liability of the Owner
As this section describes the extent of owner’s financial obligations with creditors, the
Bataan’s Food and Trip has the limited liability when it comes to the case of business
dissolution and there still remains unsettled financial obligation of the business, the creditor
cannot go after the personal property of the business owners. There are no such obligated
sources of funds when there are situation faces by this kind of business so that, there are
business who would trust and not completely engage with this. In order for them to negotiate
with this business without hesitations.
Like corporations, Bataan’s Food and Trip tends to provide their members protection
from liability. This means that members are not personally liable for debts and often court
judgments incurred by the Bataan’s Food and Trip. Creditors are foreclosed from seeking the
personal assets of the Food and Trip members. It is a meaningful shield not provided in a sole
proprietorship or traditional partnership.

Organizational Structure

Role of the Owners
Mark Anthony Ambrocio - Supervisory
Edison Mangubat - Supply Manager
Dexter Cabiling - Sales Manager
Shara Mae Garcia - Manufacturing Manager
Joyce Cabanganan - Product Manager
Angelique Bueno - Finance Manager
Gidie Mae Linayao - Utility Manager
Salary Requirements
Total Estimated Monthly Salary – Php 360 000.00
Annual Salary Requirements- Php 4 320 000.00
Social Security System (SSS) - Php 4069.10/ month, Php 581.30/each
PhilHealth- Php 2113.79/month, Php 301.97/each
Pagtutulungan sa Kinabukasan: Ikaw, Bangko Industriya at Gobyern(PAG-IBIG)-Php

700/month, Php 100.00/each

PRODUCTION PLAN
Product Description
Product Specifications
BUKO PIE
Size: Small/Medium/Large
Price:Php 150
Product Description: made from buko or
young coconut meat with outer crust.

SINIGANG NA TUYO IN A CUP
Size: Medium
Weight:
Price: Php 50
Product Description: made from real tuyo
fish with sampalok

TARO ICE CREAM
Size: Medium
Price: Php 20
Product Description: made from grated taro
with the twist of milk

ARARO COO KIES Size: Medium
Price: Php 35
Product Description: made from arrowroot

plant with rice flour and butter
PRAWNS Price: Php 200
Product Description:made from fresh small

shrimp

BUTO NG MALUNGGAY
Size: Medium
Price: Php 50
Product Description: made from buto ng

malunggay and it is altruistic in terms of
nutritional benefits.
MUSSEL CHIPS Size:Medium
Price: Php 100
Product Description: made from fresh

tahong with flour and dip into oil to cook
CASHEW NUTS
Size: Medium
Price: Php 200
Product Description: made from the nuts of

cashew that is needed to put into fire to roast
and then broke the shell carefully.
BATAAN SHIRT
Size: Different sizes
Price: Php 200-350
Product Description: made from plain t-shirt

that is needed to put a print using printing
press
KEY CHAINS
Price: Php 20
Product Description: made from stainless

and it is used in bags , cellphones, and etc.

PRINTED MUGS Size: Normal
Price: Php 150
Product Description: made from mugs that

has print and it is used in drinking coffee ,
put inside your house , souvenir and etc.
Production Process
Buko Pie
Sinigang na tuyo
Taro Ice cream

Araro cookies

Prawn
Buto ng Malunggay
Mussel Chips
Cashew Nuts

Bataan Shirts
Keychains
Printed mugs

SHOP OPENING SCHEDULE TIMEABLE (EVERY WEEK)
WEDNESD
THURSDA
SATURDA
TUESDAY
MONDAY
SUNDAY
FRIDAY
AY
TIME
Y
8:00AM-
OPEN OPEN OPEN OPEN OPEN OPEN CLOSE
5PM
Production Schedule
PRODUCTION SCHEDULE TIMEABLE (MONTH)

Year 2017
R DECEMBE
SEPTEMB
NOVEMB
Y FEBRUAR
OCTOBER
JANUARY
AUGUST
MARCH
APRIL
JUNE
JULY
MAY
Operating
ER
ER
26 24 27 25 27 26 26 28 26 26 26 26
Days
Monthly 80 80 80 80 80 80 80 80 80 80 80 80

Demand for
Danglewood
Monthly
Demand for 120 120 120 120 120 120 120 120 120 120 120 120
Styssel
Monthly
Demand for 200 200 200 200 200 200 200 200 200 200 200 200
Tanglet
Machine and Equipment

There is a proper and efficient storage room for the supplies such as the hammers,
glue guns, glue sticks and nails. To effectively produce the products faster, the tools needed
are near the production area. Proper practice of storing these tools are strictly monitored by
the owner as it can affect the business at a huge amount if not kept properly.
Supplies Quantity Costs

Glue Gun 10 2 400
Glue Stick varies 1 000
Hammer 10 2 000
Nails varies 1 000
Total Php 6 400
Production Description
2018 2019 2020 2021 2022

2 500 sq
Place/Space Size 2 000 sq feet 2 000 sq feet 2 500 sq feet 2 500 sq feet
feet
Employees
7 11 13 15 17
Needed
Number of Products to be Produced
Buko pie 20 000 20 000 30 000 30 000 30 000
Sinigang na tuyo 25 000 25 000 28 000 30 000 35 000
in a cup
Taro ice cream 30 000 35 000 35 000 38 000 40 000
Araro cookies 20 000 25 000 28 000 35 000 35 000
Prawns 25 000 25 000 30 000 35 000 42 000
Buto ng
15 000 18 000 18 500 20 000
malunggay 15 000
Mussel chips 25 000 25 000 28 000 30 000 35 000
Cashew nuts 30 000 35 000 35 000 40 000 40 000
Bataan shirts 20 000 20 000 30 000 35 000 38 000
Key chain 12 000 12 000 15 000 15 000 18 000
Printed mugs 15 000 15 000 20 000 25 000 25 000
Availability of Services/Raw Materials

The Estilo Shop mainly operates in the Brgy. Balon Anito in Mariveles Bataan but it
can always be extended to all parts of the Mariveles or in the whole country. Through the
advent of social media and internet based advertisements, it can reach several people around
the Philippines, even international.
The raw materials are from the Mariveles market specifically the supplies stores of
Feliche, Dona Celine and Anmar. Through the agreements on the pre-operations of the Estilo
Shop, it offers a wide variety of benefits for the business. The purchasing of raw materials is
monthly to ensure the convenient availability of them in the production.
Utilities
The amount of the rented space is Php 1 000.00 (monthly) in the Brgy. Balon Anito
Mariveles Bataan, which will accumulate to Php 12 000.00 per year. As for the electricity
(light) and water, the average payment for the electricity is Php 1 000.00 per month and for
the water, Php 150.00 is the average bill. Along with the purchasing of raw materials every
month, the transportation expense is cut off to amount with Php 250 per month and Php 3 000
per year.
Waste Disposal
As for the proper segregation of waste, the rules for throwing garbage in Brgy Balon
will be followed. There is a space, in the Vista Grande, just in front of the store, where all the
garbage are stored and will later be collected by the garbage collector in any day of the week.
However, the storage for the garbage will not affect the business because it is quite far from
it.
Production Cost

Selling Prices
Product Raw Materials Raw Materials Prices
(30%)
Buko Pie Buko 20
Sugar 10
Butter 15
Milk 25
Sinigang na Tuyo in a Dried fish 40

cup Tomato 10
Tamarind 10
Onion 8
Taro Ice Cream Gabi 20

Milk 25
Sugar 10
Araro Cookies Arrowroot 20
Milk 25
Sugar 10
Coconut 25
Salt 5
Butter 15
Prawns Prawns 60
Oil 15
Butter 20
Egg 20
Parsley 15
Buto ng Malunggay Buto ng malunggay 10

Onion 10
Garlic 5
Salt 5
Mussel Chips Mussels 40
Flour 30
Baking powder 10
Oil 25
Cashew Nuts Cashew nuts 100
Salt 10
Bataan Shirts T-shirt 100
Key chains Ring. 20
Yarn 10
Scissor 12
Printed Mugs Mugs 15
The amount of the raw materials and the supplies are the cost of goods sold and as for
the cost plus pricing of all the products, the markup percentage is 30%, based on the direct

labor of the employees. Specifically, there is a 3% direct labor in individual employees for
every products sold.
OPERATIONAL PLAN
Manpower
Finding of manpower can't be a problem in finding employees since this is a sole
proprietorship business. There will be no requirement for employees because they are those
seven(7) persons who will run the business and thus, personifying being a good citizen, pride
of Bataan and has its love for the province, perseverance and fix curls that business must
face. They are those who are physically fit and have their good physique and mental aspects.
And thus, is responsible for the position that they have taken into accounts, if the majority of
the employees will decide the demotion of an employee and if that person is not doing his/her
job appropriately and not with whole heartedly, he/she will be kicked or either be demoted.
The initial number of employees needed for Bataan's food and trip is just seven (7) excluding
the future needed employees.
These persons will be attending seminars and national certificate-II training
workshops for them to gear and add knowledge that they've get from their tertiary education
in the field of Business and Management.
Material
In terms of the availability of the materials for the production of the products, such is
very convenient and reliable because our major suppliers are located near in the location of
the business. The suppliers of these raw materials are located in the market such as the local
Public Market of Mariveles Bataan. A certain agreement on the pre-operation of the business
is done among these two best known suppliers in Mariveles. The layout of the production

section of the workplace minimizes wasted movement and proper room for the inventories
and materials/tools in production
Machine
As the workshop focuses on the proper use of the materials or tools to be use in the
production, the employees capable to handle a certain tool will be assigned to it. The tools
that are present in the commencement of production are packaging plastics, tape, and stapler.
Substitutes for lower cost of tools for the production are also encouraged.
Method
The Bataan’s Food and Trip strictly implements policies of equal opportunity,
employees-related health restrictions and conduct, and honest customer service. Regardless of
race, gender, sexual orientation or religious and cultural beliefs of a customer, the business
should promote fair treatment to the workplace. Moreover, employees will have to undergo
several tests to check if he/she is capable of doing the provided work in the production as
well as checking if he/she follows the duties and responsibilities laid upon him/her. The
conditions of the employment are strictly monitored such as in the employee behavior, proper
dress code and mindful of the workplace safety procedures.
The Bataan’s Food and Trip functions as to how the customers would like it to be.
Starting from the chosen orientation of the products’ appearance and the policies of good
customer service are evaluated and maintained. Furthermore, the business should be able to
generate its expected increase in sales (20%) and loyal customers through its transparency
and integrity of providing high quality and low cost products to everyone. The Bataan’s Food
and Trip functions, not only on the physical business location but also through the Internet,

among the social media and other famous platforms of today. One factor that the business
gives importance to is the waste management practices itself.
MARKETING PLAN
Product
Promoting its cultural diversity and its delicacies is the main goal of Bataan's Food
and Trip wherein its taste will be remembered and marked into buds of tourists and people in
its community. It provides the ease and convenience for the customers. As the market gives
the best and unique taste of Bataan within the scope of 12 municipalities in uniting as one, it
is the stepping ahead of time to create open doors for those who spend a difficult time in
finding Bataan's true meaning.
Place
Owners will establish the starting business at the town proper of municipality of
Mariveles and near to highway road where it can see by many people whether they are
tourists or residences of Mariveles. It is located at left side part of Bataan Genesis Terminal
and at the front of 711 Stall. Its complete address is Lacandula St, Poblacion, Mariveles,
Bataan. The Mariveles Food and Trip prioritizes a clean, properly ventilated, and convenient
source of good customer service for all.
Price
The pricing of the products that we will sell are depend on the cost plus pricing
strategy which is computed through the direct material cost added to the markup percentage
which is 30%. The amount of the products are considerably low and can avail all consumers
because the expenditures of the raw materials and other expenses are maintained as low
possible as well. There is a possibility of the usage of the penetration pricing as an initial
strategy to attract and raise possible loyal customers in a large number. The table below
shows the prices of all the products.
Product Price
Buko Pie Php 150
Taro Ice Cream Php 20
Sinigang na Tuyo in Cup Php 50
Araro Cockies Php 35
Prawns Php 200
Mussel Chips Php 100
Cashew Nuts Php 200
Printed Mugs Php 150

Printed Shirts Php 200
Key Chains Php 20
Promotion
The advertisements and the endorsement of the all the products come in different
strategies and the Mariveles Food and Trip picked the printing of paper and internet based
advertisements. The municipality of Mariveles is crowded in some areas such as Ipag and
Camaya which in turn is the best state for posting of paper advertisements on walls and posts.
Through posting on different Sari-Sari stores and posts available around the province, the
owners are pretty sure that it can attract the interest of the customers.
Also by means of web, which is free and unlimited, the Mariveles Food and Trip will
create a blog and other social media accounts such as Facebook, Instagram, Youtube, and
Twitter to spread the word of the newly raised products and the delicious delicacies of
municipality of Mariveles on the market. The Mariveles Food and Trip will offer discounts to
those who have bought a deliberate amount of products and also Owners will be having some
freebies to go along with it. Developing loyal customers through this promos and freebies is
one of the main focus of the business.
People
The target customers of the Mariveles Food and Trip is not defined on any restrictions
regarding age and sex but it is more focus on the visitors and tourist in Mariveles Bataan to
improve its tourism and our business itself. The products offered by the shop are for all men,
women and all ages, among the province of Mariveles and in the whole country, who find
them interesting and worth their money.
Nevertheless, the satisfaction of the customers is not the only priority of the business
but also the trade mark that our customer will remember and will definitely go back in
Mariveles and also to improve the personal development of the employees inside the
business. Going through their ability and skills, the Mariveles Food and Trip aims to give the
proper needs of its own employees and consider their rights as also one of the foundation of
the business itself.
Packaging

The use of plastics is so common nowadays
but the Mariveles Food and Trip will be unique as it
will use papers bags which are customize to pack its
products, the customers can suggest their own design
based on the picture that the owner will give. The
paper bags are not just only a common bags, it also
an environment friendly to reduce the pollution in the
community. It reminds all people to be good towards
the environment by printing some quotes and
reminders on the paper bag itself and it will serve for them as
a beautiful and precious souvenir because when they look at it, they
will not forget what Bataan is. The paper bags can include different tourist spot
and descriptions about the Bataan. By making this beautiful packing, the customers’
perspective will evidently get higher as it bring information about the environment and the
Bataan.
Positioning
Mariveles Food and Trip wants to be known as the main source of “high quality and
convenient local food delicacies and souvenir items.” along the market. Having integrity on
the continuous production of high quality products of the undeniably skilled and trained
workers, it is unquestionable that Mariveles Food and Trip would be the number one
producer of high quality delicacies and souvenir items. To change and develop this ideal
impression to the customers, the Mariveles Food and Trip will increase it supervision on the
production of products and collectively enhance the advertising strategies itself.
FINANCIAL PLAN
₱540,000 of funding is needed over the next 3 years for renovations, furniture, kitchen
equipment, liquor license, food and restaurant supplies, legal fees, working capital, marketing
and personnel.
Important Assumptions
The financial plan depends on important assumptions, most of which are shown in the
following table as annual figures. The key underlying assumptions are:
 We assume a slow-growth economy, without major recession.

 We assume that there are no unforeseen changes in the expectancy in the popularity of
our Bataan’s Food and Trip.
 We assume access to investments and financing are sufficient to maintain and fulfill
our financial plan as shown in the tables.

General Assumptions
YEAR 1 YEAR 2 YEAR 3
Plan month 1 2 3
Current interest Rate 0.00% 0.00% 0.00%
Long-term interest 7.00% 7.00% 7.00%
rate
Tax rate 34.58% 35.00% 34.58%
Other 0 0 0
Break-Even Analysis
For our Break-even Analysis, we assume running costs include our full payroll, rent, and
utilities, and an estimation of other running costs.
Break-Even Analysis
Monthly Revenue Break-even Assumptions: 46,455
Average Percent 33%
Estimated monthly fixed cost 31,125
Project Profit and Loss
The most important assumption in the Projected Profit and Loss statement is the gross
margin. Although it doesn't jump drastically in the first year, over time the Bataan's Food and
Trip will develop its customer base and reputation and the growth will pick up more rapidly
towards the fourth and fifth years of business.
Month-by-month assumptions for profit and loss are included in the appendix.
PRO FORMA PROFIT

AND LOSS
Sales 943, 882 1, 05, 465 1, 248, 285
Direct Cost 311, 481 358, 203 411, 934
Other 0 0 0
Total Cost of Sales 311, 481 358, 203 411, 934

Gross Margin 632, 401 727, 262 836, 351
Gross Margin % 67.00% 67.00% 67.00%
Expenses
Total Operating 373, 501 466, 528 490, 819

Expenses
Profit before Interest 258, 900 260, 734 345, 532
and Taxes
EBITDA 258, 900 260, 734 345, 532
Interest Expense 13, 139 11, 532 9, 747
Taxes Incurred 87, 220 87, 220 116, 125
Net Profit 161, 123 161, 981 219, 659
Net Profit/ Sales 17.07% 14. 92% 17.60%
Projected Cash Flow
The cash flow depends on assumptions for inventory turnover, payment days, and accounts
receivable management. Our projected same-day collection is critical, and is reasonable and
customary in the shop industry. We do not expect to need significant additional support even
when we reach the less profitable months, as they are expected.
Month-by-month assumptions for projected cash flow are included in the appendix.
PRO FORM A CASH YEAR 1 YEAR 2 YEAR 3

FLOW
Cash Receive
Cash from Operations
Cash Sales 934, 882 1, 086, 465 1, 248, 285

SUBTOTAL CASH 934, 882 1, 086, 465 1, 248, 285
FROM OPERATIONS
Additional Cash
Received
Sales Tax, VAT, 0 0 0

HST/GST Received
New Current Borrowing 0 0 0
New Other Liabilities 0 0 0

(interest- free)
New Long Term 0 0 0

Liabilities
Sales of Other Current 0 0 0

Assets
Sales of Long Term 0 0 0

Assets
New Investment 0 0 0
Received
SUBTOTAL CASH 943, 882 1, 085, 465 1, 248, 285

RECEIVED
Expenditures YEAR 1 YEAR 2 YEAR 3
Expenditures from
Operations
Cash Spending 236, 592 301, 512 307, 512
Bill Payments 524, 954 592, 064 712, 965
SUBTOTAL SPENT ON 761, 546 893, 576 1, 020, 477

OPERATIONS
Additional Cash Spent

Sales, Tax, VAT, 0 0 0
HST/GST Paid out
Principal Repayment of 0 0 0
Current Borrowing
Other Liabilities 0 0 0
Principle Repayment
Long Term Liabilities 22, 950 24, 607 26, 388

Principal Repayment
Purchase Other Current 0 0 0

Assets
Purchase Long-Term 0 0 0
Assets
Dividends 22, 200 22, 200 22, 750
SUBTOTAL CASH 806, 069 940, 383 1, 074, 615

SPENT
Net Cash Flow 137, 186 145, 082 173, 670
Cash Balance 222, 186 367, 268 540, 938
Projected Balance Sheet
The Projected Balance Sheet is quite solid. We do not anticipate difficulty meeting
our debt obligations providing that we achieve our specific goals.
PRO FORM
BALANCE SHEET
Assets
Current Assets
Cash 222, 186 367, 268 540, 938
Other Current Assets 0 0 0

Total Current Assets 222, 186 367, 268 540, 938
Long Term Assets
Long- Term Assets 0 0 0
Accumulated 0 0 0
Depreciation
TOTAL LONG TERM 0 0 0
ASSETS
TOTAL ASSETS 222, 186 367, 268 540, 938
Liabilities and Capital YEAR 1 YEAR 2 YEAR 3
Current Liabilities
Accounts Payable 21, 213 51, 121 59, 270
Current Borrowing 0 0 0
Other Current 0 0 0
Liabilities
SUBTOTAL 21, 213 51, 121 59, 270

CURRENT
LIABILITIES
Long term Liabilities 177,050 152, 443 126, 055
TOTAL LIABILITIES 198, 263 204, 564 185, 325
Paid in Capital 185, 000 185, 000 185, 000
Retained Earnings 222, 200 183, 277 49, 046
Earnings 161, 123 261, 981 219, 659

TOTAL CAPITAL 23, 923 163, 704 355, 613


Bataan's Food Trip Business Plan

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BUSINESS PLAN

Bataan’s Food and Trip

Lakandula St., Poblacion, Mariveles, Bataan

Mark Anthony C. Ambrocio

Shara Mae P. Garcia

Gidie Mae Linayao

Mariveles National High School Camaya-Campus

Description of the Business

Location of the Business

Funding Requirements and Sources

Mariveles National High School Camaya-Campus

Main source of Funds : Virginia Valdez

Other Sources : Entrepreneurs’ savings

Other possible sources : Mariveles Bag Makers Cooperative

Iwahori Multi-Purpose Cooperative

BWP Tour and Café

Rotary Club of Mariveles

And thus, open for other sources

Vision, Mission, Goals and Objectives

Mariveles National High School Camaya-Campus

Rent to own Shop P 500,000

Mariveles National High School Camaya-Campus

Wealth Improvement and Approaches

The methodologies of the business are as follows:

4. Business would maximize the utilization of resources by examining its availability in

Parties Supporting the Business

Mariveles National High School Camaya-Campus

4. Employees and Staffs

Mariveles National High School Camaya-Campus

Here in Mariveles,Bataan this establishment has a great opportunity to expand and to

Mariveles National High School Camaya-Campus

Mariveles National High School Camaya-Campus

Mariveles National High School Camaya-Campus

Mariveles National High School Camaya-Campus

Mariveles National High School Camaya-Campus

Authenticity and Cultural Connection

Teamwork and Family

Mariveles National High School Camaya-Campus

We are dedicated to maintaining sustainable business practices. We support our

We aim to generate a sufficient return on investment to sustain operations with a

Location of the Business

Mariveles National High School Camaya-Campus

Form of the Business Organization

Bataan's Food and Trip shall be in form of a corporation.Nevertheless, factors affect

2. Liability of the Owner

Limited liability company that is planning to expand its financial services to a

3.Management and supervisory skills

Mariveles National High School Camaya-Campus

Governments intervene in markets to address inefficiency. Like this kind of business,

6.Nature of the business

Mariveles National High School Camaya-Campus

7.External financing requirement

As this business intervenes to the community, external financing is required and

Liability of the Owner

Mariveles National High School Camaya-Campus

Mariveles National High School Camaya-Campus

Mark Anthony Ambrocio - Supervisory

Edison Mangubat - Supply Manager

Dexter Cabiling - Sales Manager

Shara Mae Garcia - Manufacturing Manager

Joyce Cabanganan - Product Manager

Angelique Bueno - Finance Manager