Tourism Development Plan:

“City of Navotas”

Group:
Ziara Rafonsel M. Gentica
Salvejean Tabirao
Pauline Deguzman
Kate Penalosa
Kurt Dominic Gueva

To:
Mr. Francis Paligan
 Table of Contents

I. TOURISM PROFILE
1. Existing tourism attractions, products, and activities
2. Existing tourism markets
3. Accommodations
4. Other tourist facilities and services
a) Tour and travel operation
b) Restaurants and other food establishments
c) Shops
d) Banks
e) Tourist information offices
f) Personal services (e.g., barber shops, salons, spas)
g) Health facilities
5. Transportation (transportation access into the area and internal
transportation system)
6. Other infrastructure
a) Power and electricity
b) Telecommunications
c) Water
d) Sewage and waste disposal facilities
e) Drainage
7. Natural and socio-economic environment
8. Institutional
II. GOALS, OBJECTIVES, and TARGETS
1. Strategic issues and challenges affecting local tourism
2. Tourism goals, objectives, and targets
a) Economic (i.e., growth scenarios)
b) Social
c) Environmental
III. STRATEGIC DIRECTION / STRATEGIES AND PROGRAMS, PROJECTS, AND
ACTIVITIES
IV. IMPLEMENTATION PLAN FOR PRIORITY PROGRAMS, PROJECTS, AND
ACTIVITIES
V. PRIORITY CAPACITY DEVELOPMENT NEEDS
VI. MONITORING AND EVALUATION

I. Tourism Profile
 Existing tourism attractions, products, and activities

In the Metro Manila region, the City of Navotas is a first-class city. The city is located
in a small area of land on Manila Bay's eastern shore. Navotas is situated south of
Obando, Bulacan, west of Malabon City, and straight north of Manila. he change in the
place made the residents to refer to the place as “butas”, “nayon ng butas” or “nabutas”,
Tagalog words that mean breached or pierced through. In the next years, the place
became known as “Nabotas”, then “Navotas”.

With 70% of its population making their living directly or indirectly from fishing and its
related industries, such as fish trading, fish net mending, and fish production, Navotas,
known as the "Fishing Capital of the Philippines," is thought to be a very significant
fishing community. There are only a small number of inter-island fish producers.
Navotas is located in a region of Metropolitan Manila that is bordered on the western
side by the Manila Bay shoreline, a strategically important coastal front that is
appropriate for all types of watercraft.
Navotas is a component of Metro Manila's unofficial CAMANAVA subregion. Together
with Navotas, this subregion is home to the cities of Caloocan, Malabon, and
Valenzuela. The municipal and federal governments are working to address the
perception that Navotas is vulnerable to floods, particularly during the rainy season and
at high tide. The government is working to address other issues like overpopulation and
pollution. Famous for its fish sauce and shrimp paste is Navotas (patis and bagoong in
Tagalog, respectively).
Navotas is a flat and narrow strip of highly urbanized coastal areas located in the
extreme northwest shore of Metro Manila.. The total land area includes the reclaimed
area currently being utilized by the Philippine Fisheries Development Authority. It is
bordered by: Obando, Bulacan in the north; a system of riverways comprised of the
Binuangan River, Daang Cawayan River, Dampalit River, Batasan River, Navotas
River, Bangkulasi channel, Malabon channel, and the Estero de Maypajo on the east,
the city of Manila to the South Manila Bay to the West
Existing tourism markets

Navotas Fish Port

Fish and other marine items from Manila Bay are a plentiful source for Navotas, where
they make up the majority of the locals' diets. The largest trawlers and low-marginal
fishermen are found at Navotas, which is also home to some of the most technologically
advanced fishing vessels currently ruling the nation's fishing grounds. The catch is sold
in a contemporary market complex called Navotas Fishing Port, the leading fish center
of the Philippines and one of the largest in Asia, under the direction of PFDA. It has an
area of 47.5 hectares (Philippine Fisheries Development Authority).
Dry-Docking Facilities : Although Navotas does not have a large amount of land that
is filled with attractions, it is home to the majority of the archipelago's vessels thanks to
the many dry docking facilities that are located along the river. These facilities can
accommodate any kind of vessel, including fishing boats, passenger ships, cargo ships,
towing ships, and barges. The following are the available dry docking facilities:
Floating Dry Dock:Large vessels can dry dock inside the FDA's floating dry dock,
which is designed to be located above sea level.
Raid Type Dry Docking: With a rail and cable pulled by a machine, a raid type dry
dock removes the boat from the sea.
Belt Type Docking: This technique makes use of a sizable, four-wheeled boom with
belts made of sturdy materials that are dropped into the sea and transported to the bull
of the ship for simple placement and transportation throughout the shipyard.
San Jose de Navotas Parish Church: The parish church, built between 1838 and
1862, will soon become the Sanctuary of St. Joseph in the Diocese of Navotas.

Other tourist facilities and services

Centennial Park in Navotas

In the Philippines, there is a seaside park called Navotas Centennial Park. a popular
location for skating, walking, and running among locals. The park contains a few
grandstands adjacent to the leisure center's tunnel that face Manila Bay, as well as
palm palms, light posts, and other landscaping.
It is known as the Commercial Fishing Hub of the Philippines where the city has the
third-largest fish port in Asia and the largest in Southeast Asia.
Business Possibility
A Maritime Industrial Estate just opened in Navotas City. This makes it possible for local
fishermen to support themselves by selling their catch at public markets or to private
businesses that are involved in the production of seafood and related industries.
a) Tour and travel operation
- Cicerone Travel Services: 4 P. GABRIEL ST. SIPAC ALMACEN. Navotas City,
Metro Manila
- Guanzon Travel and Tours:Guanzon 13 Rosal St,.Merville Tanza. Navotas
City, Metro Manila.
- Aboitiz Express:Lot 1 Lapu-Lapu Avenue, Dagat-Dagatn. Navotas City, Metro
Manila.
 - Infinity Travel and Tours:G/F Cifra-Aserado Building, 867 M. Naval Street,
Sipac. Navotas City, Metro Manila.
- Navotas Express Travel Services: LOT 1 LAPU-LAPU AVE., NBBN. Navotas
City, Metro Manila

b) Restaurants and Other Food Establishments

- Pia's Restaurant: Came here with my family while visiting Philippines. The
restaurant is very simple, gravel flooring, and tables and chairs made of bamboo.
Nothing is fancy which I think can be a good thing. It gives you that "come as you
are" feeling.
- Kakam Berta: At C4 Road Navotas City. is one of the top rated place listed as
Japanese Restaurant in Navotas
- E.M.S. Food House: is a Family restaurant located at 1137 M. Naval St,
Navotas, Metro Manila PH. The business is listed under the family
restaurant category. It has received 0 reviews with an average rating of
stars. Their services include Takeout, Dine-in .
- Staycee"s Cakes, Pasta, Tea House II: This restaurant offers its guests to try
Filipino cuisine. It might be nice to enjoy great frappes. Visitors don't highly
appreciate kos at Staycee"s Cakes, Pasta, Tea House II Navotas City. Most
reviewers think that the staff is nice at this place. A lot of people highlight that the
service is decent. This place is ranked 4.1 within the Google grading system.
- Mbar Restaurant: Great Cozy dine in vip room videoke with mix menu and Pizza
too"
- RICAFREDO FOOD HAUS: is a Restaurant - Fast Food located at 1255 M.
NAVAL ST., DAANGHARI Navotas Metro Manila
c) Shops
- The Cmd Shop - 37 San Marcos Street, Bagumbayan North. P.C. 1485,
Navotas City, Metro Manila.
- Health Shop- #37 San Marcos St. Bagumbayan North. Navotas City, Metro
Manila.
- Jaymierome Classique Veneer Arts & Crafts- #20 JEWELS ST., SAN JOSE
NAVOTAS CITY. Navotas City, Metro Manila.
- Inline Hardware and Construction Supply
- Elcar Electrical and Marine Parts Supply
d) Banks
- East West Bank: M. Naval Street, Navotas City 1485 Metro Manila
- Metrobank: 130 Northbay, Navotas City 1413 Metro Manila
- Rizal Commercial Banking Corporation(RCBC): 551 M. Naval Street,
Barangay Bangkulasi, Navotas City 1485 Metro Manila
- United Coconut Planters Bank(UCPB): Lapu-Lapu Avenue, Navotas City,
Metro Manila
 - Philippine Savings Bank: 873 M Naval Street, Navotas City, Metro Manila
- City Savings Bank, Incorporated: International Exchange Bank, M Naval
Street, Navotas City, Metro Manila
- Metropolitan Bank And Trust Company: 130 J Santillan Street, Navotas City,
Metro Manila
- Filipino Savers Bank: 65 M. Naval Street, Tangos, Navotas City 1489 Metro
Manila
- Metrobank: 130 Northbay Boulevard, Navotas City, Metro Manila, 767 M. Naval
Street, Navotas City, Metro Manila
- Bank Of The Philippine Islands(BPI)
- Bdo
- China Banking Corporation: 551 M. Naval Street, Bangkulasi, Navotas City,
Metro Manila
- Union Bank Of The Philippines: 807-817 M. Naval Street, Navotas City, Metro
Manil, International Exchange Bank, M Naval Street, Navotas City, Metro Manila
- Land Bank Of The Philippines: G/F, Navotas Municipal Hall, 891 M. Naval
Street, Navotas City 1485 Metro Manila
e) Tourist information offices
- NavoTurismo - Navotas City Tourism and Cultural Affairs Office: you can
search this site in facebook for more information about Navotas tourism
f) Personal services (e.g., barber shops, salons, spas)
- Jhon Reys Salon Barbershop
- JM Corpuz Salon
- Douche Hair Salon & Spa
- K Beau Salon
- Blue Lagoon Salon for Men and Women
- Premier Salon and Spa
- Good Vibes Salon
- 2D Beau Care & Spa
- Stylist Salon and Spa
- God's Grace Salon
- Softhandsmassage: we take care to provide our customer high quality service
personalized for their needs. we are available to take your order 24/7
- Sexy Massage: I'm willing to satisfy your fantasies and bring them to life.... i'm
ready to give you unforgettable experience and satisfaction i am very organized
person
- Buildtech Training Solution: First of all, it’s our pleasure to have this
opportunity to offer you our Services to take your business to the next level.

g) Health facilities
 - Navotas City Hospital
- Kaunlaran Health Center
- North Bay Boulevard North Health Center
- Tanza Health Center
- Navotas Municipal Health Center
- Sipac Health Center
- Conception Health Center
- The Divine Mercy Polyclinic
- MJM Medical Clinic
- Bagumbayan North Health Center
- San Roque Health Center
- Tangos Health Center
- Navotas Medical Wellness Center
- Ritchie R. Oblepias lying-in (paanakan)
- Navotas Emergency & Lying -in Clinic

Mode of Transportation
In Navotas, transportation options include taxis, buses, jeepneys, tricycles, bicycle
pedicabs, tricycles, but nowadays some of the Navotanoes use e-bike, e-trike because
of the convenience of this transportation to them.

Other Infrastructure
- CONSTRUCTION OF VARIOUS INFRASTRUCTURE PROJECTS FOR THE CITY OF
NAVOTAS UNDER 20% CDF

1. The City Government of Navotas, through the 2022 ANNUAL BUDGET and 20% CDF
intends to apply the sum of
2. LOT 1 - UPGRADING OF ALLEY WITH IMPROVEMENT OF DRAINAGE CANAL AT
ARCEGA ST., BRGY. BANGKULASI, NAVOTAS CITY (PIN 2022-02-026) / ABC PhP
738, 057.34
3. LOT 2 - CONCRETE REBLOCKING OF ROAD WITH IMPROVEMENT OF DRAINAGE
CANAL AT R.A. IGNACIO ST. (BACOG), BRGY. DAANGHARI, NAVOTAS CITY (PIN
2022-02-027) / ABC PhP 1, 980, 607.53
4. LOT 3 - REHABILITATION OF ROAD WITH IMPROVEMENT OF DRAINAGE CANAL
AT RAHA HUMABON ST., BRGY. DAANGHARI, NAVOTAS CITY (PIN 2022-02-028) /
ABC PhP 2, 827, 515.61
5. LOT 4 - IMPROVEMENT OF PATHWAY AND DRAINAGE CANAL AT TULAY UNO
DAANGHARI ST., BRGY. DAANGHARI, NAVOTAS CITY (PIN 2022-02-029) / ABC PhP
1, 131, 549.05
 6. LOT 5 - IMPROVEMENT OF PATHWAY AT INT. PITONG GATANG, BRGY. SIPAC
ALMACEN, NAVOTAS CITY (PIN 2022-02-030) / ABC PhP 393, 212.35
7. LOT 6 - IMPROVEMENT OF PATHWAY AT CHUNGKANG (BAYWALK), TANZA 1,
NAVOTAS CITY (PIN 2022-02-031) / AB…
8. Flood control: o A river wall to prevent the entry of water o “Bombastik” Pumping
Stations to drain the water outside the city
9. There is a current project that aims to build a dike around the coastline. However,
this could adversely affect the main livelihood of the communities by cutting off
small fishing vessels’ access to the sea.
10. There are also plans for major reclamation activities, initially being dubbed as the
“Navotas City Business Park,” which will cover major parts of the city’s coastline
from Manila to parts of Bulacan.

a) Power and electricity

- An energy official announced over the weekend that Millennium Energy Inc. had
finished renovating a 100 megawatt diesel power plant in Navotas and had
begun supplying electricity to the Luzon grid.
- Energy director Mylene Capongcol stated that "Millennium is already running, [at]
100 MW."Being a merchant facility, the power plant's output will be sold on the
wholesale electricity spot market. One of the initiatives deemed essential by the
Energy Department to assist ease the anticipated limited power supply during the
dry months is this one.
- Both the 620-MW Bataan combined cycle power plant in Limay, Bataan, and the
310-MW Navotas I & II gas turbine power plant at the Navotas Fish Port complex
are owned by Millennium Energy.
- The agency identified Millennium Energy's 100 MW capacity as one of the
capacities that could help with the power shortage during the dry months, along
with the Malampaya natural gas platform's one-month maintenance closure
- Early this month, the Malampaya facility's repairs were finished, enabling three of
the biggest power plants in the nation to use natural gas as their primary fuel
source.

b) Telecommunications
- Smartship Holding Incorporation
- Smart communications, Inc.
- Wi-Tribe Telecoms, Inc
- Smartans, Inc
- Globe Telecom, Inc
- Pilipino Cable Corporation
c) Water
- One of Navotas' main waterways, the Navotas-Malabon River, is thought to have
extremely contaminated water. The annual concentration of biochemical oxygen
demand (BOD) has been approximately ten (10) times higher than the water
quality standard.

- Published on the Businessmirror website. D.M. Consunji Inc. and the

construction division of publicly traded company DMCI Holdings Inc. announced
on Thursday that the P10.5 billion Caloocan-Malabon-Navotas Water
Reclamation Facility project of Maynilad Water Services Inc. had begun
construction. Once operational in the third quarter of 2024, the aforementioned
facility—which is planned to treat 205 million liters of wastewater per day—will be
the largest of its kind in the nation. The project will assist over 1.2 million homes
in South Caloocan, Malabon, and Navatos. One of Maynilad's extensive,
intricate, and multiyear capital expenditure projects is the facility. It comprises
renovating and enlarging the 26 MLD Dagat-Dagatan Sewage Treatment Plant
for the business, which was constructed in the 1980s.

d) Sewage and waste disposal facilities

- The Navotas Controlled Disposal Facility (NCDF) located in Barangay Tanza,
Navotas City, is also one of the remarkable projects of PhilEco as it is the first of
its kind Facility operated in the country. The ten-hectare Facility started its
operations in September 2002 but was stopped in March 2006, in compliance
with Republic Act 9003 or the Philippine Ecological Solid Waste Management Act
of 2000. The Closure Program implemented by PhilEco for the NCDF was
adopted by the National Solid Waste and Management Commission (NSWMC) in
implementing the closure of all open dumpsites and controlled disposal facilities
in the country.
- Navotas Mayor Tobias Tiangco announced yesterday that a 10-hectare property
in Barangay Tanza is being developed into a "controlled disposal facility" as
mandated by Republic Act 9003 (also known as the Ecological Solid Waste
Management Act of 2000) and may be operational before the end of December.
Tanza is four kilometers from the nearest residential area and is not accessible
by land, so garbage will have to be transported from the marine loading facility at
Vitas station. The Tanza property has been inspected and approved by the
Department of Environment and Natural Resources (DENR). The garbage
collected in Navotas will be dumped at the Vitas transfer station in Manila where
they will be loaded into barges and deposited in the Tanza facility. Manila Mayor
Lito Atienza has agreed to the proposed arrangement, which will generate
savings of P52-million for Navotas.
 - The operator only needs a mayor's permit and a permit to operate. Plans are
underway to convert the site into a commercial area.

e) Drainage
- One of the major problems that the City of Navotas continuously encounters is
flooding. As a solution, the City Government implemented the “Bombastik
Pumping Station” project. The LGU initiated the construction of the river wall to
prevent overflowing of the river, as well as floodgates to control the water flow
through drainage canals. Consequently, the first Bombastik pumping stations
were built and operated. Utilizing a mechanically-operated system that effectively
siphons the floodwater from roads and low-lying areas.
- The Tullahan-Tinajeros River Dredging project is a P1-billion corporate social
responsibility (CSR) initiative of San Miguel Corp. (SMC) that aims to dredge the
entire 27-kilometer stretch of the river system. As of November 14, SMC had
extracted 60,532 metric tons of silt and solid waste from the Tullahan river,
particularly from the section from Barangay Tanong in Malabon City to the mouth
of the river leading to Manila Bay in Navotas City. In two years, SMC is looking to
dredge a total of 1 million cubic meters from the Navotas-Malabon section alone.
The project is seen to boost flood mitigation by increasing the river's capacity to
handle floodwaters. The local government units of Bulacan have asked SMC to
replicate river dredging projects in tributaries belonging to the Marilao-
Meycauayan-Obando River System (MMORS).
- This is part of SMC's commitment to address flooding in the province, where it
plans to build the P740-billion Manila International Airport. SMC has also started
planting 10,000 mangroves in Hagonoy, Bulacan, to help mitigate tidal flooding.

Natural and socio-economic environment

● Main source of livelihood: fishing industry o More than 90% of the population of
Navotas City have livelihoods that are related to the fishing sector. However, the
Navotas Fish Port Complex is controlled by the national government, which
means that only a small part of the income of the port is translated to funds for
the Navotas City government.
● There are 7,538 registered and recorded fisherfolk from the 12 barangays
involved in fisheries production. o This definition is limited to those who possess
registered fishing boats or vessels, and does not include other fisherfolk workers
such as divers, shell gatherers, sea laborers, and those that rent boats. • There
are 948 business establishments that are engaged in commerce and trade. o
These range from sari-sari stores (small scale stores) to service providers to
large shipyards. Establishments related to fishing represent only 8% of this while
 the majority is dominated by manufacturing establishments that also include
manufacturing fish-based products which is at 30.92%.
● According to small fisherfolk, income has decreased in the past years due to fish
moving into deeper waters due to continuous coastal degradation and loss of fish
habitat.
● During rainy seasons when fishing is not viable, the fisherfolk population turn to
driving pedicabs and other odd jobs to earn income. Income from these livelihood
activities are less than minimum wage at an average of Php 150.00 per day

Institutional
- Go-Tech Industrial Supply-
- Center For Agriculture & Rural Development (Card, Inc)
- Lto-Navotas Extension Office
- Comelec - Navotas
- Pnp Npd
- Northern Police District Station 3

Article I
General Provisions
- Section 1 Title. This Act shall be known as the "Charter of the City of Navotas"
- Section 2: The City of Navotas is converted into a highly urbanized city, with
territorial jurisdiction remaining with the local government unit until the final
resolution of any boundary dispute.
- Section 3: Corporate Powers of the City- The City has corporate powers such
as continuous succession, sue and be sued, use a corporate seal, acquire and
convey property, enter into contracts, and exercise other powers, prerogatives
and authority.
- Section 4: General Powers of the City- The City has the power to levy taxes,
take, purchase, receive, hold, lease, convey and dispose of real and personal
property, contract and be contracted with, sue and be sued, prosecute and
defend to final judgment and execution suits.

Article II
City Officials In General

- The Officials of the City of Navotas include a city mayor, a city vice mayor,
sangguniang panlungsod members, a secretary, a city treasurer, a city assessor,
a city engineer, a city health officer, a city civil registrar, a city accountant and an
assistant city accountant, a social welfare and development officer, a budget
 officer, a planning and development officer and a city administrator. The city
mayor may appoint a city cooperative officer, a population officer, a veterinarian,
a city agriculturist, a city building official and a city tourism officer. All appointive
city officials of the City shall be appointed by the city mayor with the concurrence
of the majority of all members, subject to civil service law, rules and regulations.
The mayor must act on the appointment within fifteen (15) days from the date of
its submission, otherwise the same shall be deemed confirmed.

Article III
The City Mayor And City Vice Mayor

The City Mayor shall be the chief executive of the City and be elected at large by
qualified voters. He shall hold office for three years and receive a minimum monthly
compensation of Salary Grade 30

1. Exercise powers granted by law to ensure efficient and effective governance and
promotion of general welfare.
2. Enforce laws and ordinances, implement policies, programs, projects, services
and activities.
3. The most important idea is to maximize resources and revenues for agro
industrial development and basic services.
4. -5 Ensure delivery of basic services, construction and repair of roads, bridges,
and technical services, coordination of technical services, and other duties and
functions.

Section 10

- The City Vice Mayor shall be elected in the same manner as the city mayor and
possess the same qualifications. He shall hold office for three years and receive
a minimum monthly compensation of Salary Grade 28. He shall be the presiding
officer of the sangguniang panlungsod and sign all warrants drawn on the city
treasury, appoint all officials and employees, assume the office of the city mayor
for the unexpired term of the latter in the event of permanent vacancy, and
perform other duties and functions.
 - Section 16. General Welfare. - Every local government unit shall exercise the
powers expressly granted, those necessarily implied therefrom, as well as
powers necessary, appropriate, or incidental for its efficient and effective
governance, and those which are essential to the promotion of the general
welfare. Within their respective territorial jurisdictions, local government units
shall ensure and support, among other things, the preservation and enrichment
of culture, promote health and safety, enhance the right of the people to a
balanced ecology, encourage and support the development of appropriate and
self-reliant scientific and technological capabilities, improve public morals,
enhance economic prosperity and social justice, promote full employment among
their residents, maintain peace and order, and preserve the comfort and
convenience of their inhabitants.

II. GOALS

OBJECTIVES

TARGETS

III. STRATEGIC DIRECTION / STRATEGIES AND PROGRAMS, PROJECTS, AND

ACTIVITIES

IV. IMPLEMENTATION PLAN FOR PRIORITY PROGRAMS, PROJECTS, AND

ACTIVITIES
V. PRIORITY CAPACITY DEVELOPMENT NEEDS

VI. MONITORING AND EVALUATION