BUSINESS PLAN

QUEEN’S RESTAURANT AND CAFÉ

P2 LOOBAN BRGY. BARIW
BARIW, CAMALIG, ALBAY
www.queensrestaucafe.com.ph

OWNED BY:
CHRISTINE OPERIANO
MARY JOY N. PAYTE
MARIA NELGIE M. SERVAN
KIMBERLY UMBAO
CINDY IBUGAN
 INTRODUCTION

This part of the business plan presents the description of the business, its location,
estimated total funding and possible source of fund.

Description of the business

Based on the name of the business, restaurant and café is basically an eating place. It is
one of the in-demand business since food and beverages are primarily need of people. The food
satisfaction and present variety of products to consumer is the focus of this business.

Location of the business

The location covers 600 square meters (400 sq. m for construction of the building and
the remaining 200 sq. m for parking area). Specially located besides the school of Bariw and in
front of basketball covered court.

Funding Requirements and Source of Funds

Uses of Funds
Facilities costs – Php 200,000
Equipment costs – Php 100,000
Supply costs – Php 100,000
Total Startup cost – Php 400,000
Working capital required – Php 100,000
Total Uses of Funds – Php 500,000
Sources of funds
Owner’s savings – Php 200,000
Investment – Php 100,000
Total Current Funds – Php 400,000
Total to be Financed – Php 100,000
Total source of Funds – Php 500,000
 EXECUTIVE SUMMARY

This part of the business plan presents the Vision, Mission, Goals, and Objectives of the
business, business model, business and product position, wealth improvement approaches and
practices supporting the business.

VMGO of the business

Vision
The vision of this business plan is to be best-selling restaurant and café in the Barangay
Bariw and even nationwide who serves unforgettable taste and savory in every product served
and the service offered in valuable costumers.

Mission
The mission of this business plan is to meet the ranging demands in food and beverage
consumption in the Barangay of Bariw and spreading it to the rest of the province even n the
whole Philippines by production of branches.” We live to eat good not to eat just to live “.

Goals
1. Well-known food parlor
2. Center of delicious food and mouth-watering beverages.
3. Amaze our valued costumer to come not once but a lot of times.
4. Good launch of products.
5. Increase Funds and Reduce Budget costs.
6. Engage in good investment.
7. Introduce and spread nationwide.

Objectives
1. Provide satisfaction and exploring taste of Bariwenos.
2. Present variety of foods and beverages known in different places.
3. Promote recreation of recipes and delicacies serve in one place.
4. Give a competitive opportunity in the Barangay of Bariw and another spot for tourist
attraction.
5. Strengthen economy flow of Bariw in business field.
 BUSINESS MODEL
Partner network Key Activities Offer Customer Customers
Relationship Segments
For promotion Supporting The following -Order over Queen’s
and public Advertisements product offers the counter Restaurant and
information and social are according to -Self-service café will be
about the media, good sets of food and -Customer serving with
business, customer beverages listed Hotline for customers who
Queen’s service is the below: home delivery enter our facility
Restaurant and key for product -Appetizers with a joy and
Café needs to promoting -Main dishes pride.
present the activities like: -Desserts Municipality
products to -Discount and -Coffee and delivers in
future freebies. tea Highway
costumers by: -Season and -Juices Barangays
-Internet and Holiday Promo. -Shakes and includes:
social media -Free Delivery. floats -Palanog
Facebook, -Bread and -Miti
Instagram, pastry -Mauraro
Twitter, and -Tagaytay
Tumblr Account. -Baligang
-Flyers and -Cotmon
brochure. -Caguiba

Key Resources Distribution Channels

Capital funding will be taken out Distribution will be channeling from
from Personal money or savings supplies of common goods to the
and investment. The Php 500,000 restaurant until it reaches to the
total sources fund is expected to tables of consumers.
finance starting from the
construction of the site until the
whole business will be starting its
first operation.

Cost structure Revenue statement

The overall site, supplies, equipment, and The target revenue:
furniture costs Php 500,000. Expenses: Php 500,000
Earned Money: Php 600,000
Profit: Php 100,000

Money will be used in the business cycle until

 the Capital turned into profit.

Business and Product Position

The variety and uniqueness of the products will be launched in this business are the
strength together with the good promotion of products using social media and brochures. The
consistency of the products, proper packaging and presentation of products should be work out
to maintain the identity of it. The factors to be considered in this business are:
-Product sizes and consistency
-Prices
-Availability
-Consumer satisfaction and needs

Wealth Improvement Approaches

Evaluation and suggestions from the daily operation of the business will be considered
as bases for improvement and changes. The flexibility and openness in receiving feedbacks and
improvements from costumers and employees would be the priorities approaches for the
growth of this business.
1. Research in good management and holding business.
2. Attend group seminar.
3. Regulating rules and obligations.
4. Weekly orientation and feedback throughout the crew and staff.
5. Track progress and problem always.

Parties Supporting the Business

Consumers
Queen’s Restaurant and café targets food enthusiast in Bariw and people from different
places to fill their satisfaction.

Creditors
These business owners would help me to promote my products throughout my business
to be close to consumers.

Suppliers
 These are big business that could provide supplies giving ease in all raw materials and
ingredients needed in the business.

Employees and Staffs

People that will be working in should have quality performance in everything they do
and pleasant to anyone not just to the customers but also to their co-worker.
The following are the crew and staffs needed in this business:
1. Store Manager
2. Product manager
3. Sales and Marketing Manager
4. Chef and bartender
5. Sales Agent and information technologist
6. Cashiers and waiters
7. Caretaker and security guard

ENVIRONMENTAL ANALYSIS
This section presents the industry analysis covering the following forces directly
affecting the proposed business: the competitors, market forecast, market share and marketing
strategy.

Trend in the Industry

We have chosen restaurant and café business because we considered first the other
people wherein it is very important on their daily lives in which it can provide them foods as
they live in everyday’s live. Furthermore, we have chosen this kind of business because we are
more interested on it since it is one of the needs of a people. Importantly, this business gave
best quality to the consumer which is better among other businesses.

Consumers
Probably, the consumers of the restaurant and café business is for everyone. It is open
to everyone no matter what their sex, age, status, religion, education, and profession. It is also
a dating place that no one cares of what you’ve doing. In short, it is open for service extension.
Specially, the people in Bariw, Palanog and other barangays and municipalities are the
consumers if our business can afford to supply it all.

Competitors
 In business, we can’t deny that there is a competitor in our restaurant and café, the
competitors of this business. As an entrepreneur or a businessperson who are the same
interest in business. Those entrepreneurs who want also to have a perfect business and want to
provide needs of the other people. We can’t specify, the names because there a lot of
competitors when it comes to business, and we can’t avoid it. What we are going to do is to
have a good quality that can satisfy the consumers or customers. We will always have brand
new type of foods and drinks in order our business called updated.

Market Percent
To make our business unique and presentable or more different from other business.
We will use our skill in creativity to create something new in terms of their designs, looks inside
and out, cover and packaging that are convincing to the eyes of the costumers.

Market Share
In other to promote restaurant and café business, it needs to advertise each product
and catch all the whole attention of people using some media communication. Since the said
business is not employing huge capital and is categorized small enterprise, the following
appropriate advertising can be tapped as brochure, pamphlets, newspaper, posters, and many
others.

Market Strategy
To convince people to buy our product, we will give a free taste and discount to our first
set of costumers as well as regular customers. We will place our handbills in public places so
that everyone can see it. Most specially, we will have a good manners and right conduct when it
comes to customers as well as our workers so that each of them is satisfied to buy, to stay and
to come our business or products.