SANA HASSAN

sanahassan111@gmail.com
+92 300 7784842
+971562481202 (WhatsApp only)

PROFESSIONAL EXPERIENCE

Shell Pakistan– Lahore, Pakistan 2022 – Present

Payments & Loyalty Manager
 Strategy development & implementation of digital payment solutions for Shell in Pakistan. Roll out of Shell POS for
B2C payments nationwide
 Launched marketing campaign to increase customer purchase frequency of card payments by 20% in YR 2022 vs.
base
 Partnered with two payment service providers with best possible terms to enable QR payments as part of the digital
payment strategy
 Partnered with VISA to lead a national marketing campaign of Formula 1, increasing premium portfolio of Shell V
power (premium fuel) by 22% and Shell Helix (premium lubricants) by 36%
 100% HSSE and contractual compliance for payments

Shell Pakistan– Islamabad, Pakistan 2019 – 2022

Senior Retail Manager Islamabad
 Management of 29 Shell retail sites (B2B) in Islamabad and Azad Jammu & Kashmir with an annual throughput of
100+ million liters to deliver an annual profitability of $1.5M
 Capitalized on Non-fuel retail business on sites, delivered an annual sales volume of $1million+ (Select Stores),
contributing 20% of the region’s convenience store’s profitability by adding new partners, strict operational
compliance and optimizing category margins
 Retrieved annual motor fuel volume of 29 million liters through resolving supply stream and with an efficient
utilization of fleet, contributing $400,000 in the territory’s portfolio
 Contributed 21% to the region’s portfolio through key initiatives: several site turnarounds/revamp in line with new
Non-Fuel Retail 50-50 strategy & by increasing premium fuel product sales by 100% from 598kl in Q3 2020 to 1.2kl
in Q4 2020
 Being part of digitalization initiatives as part of Retail PK Digital Transformation Journey to drive operational
excellence resulting in bottom line growth (400 site staff); implementation of Work Jam app for engagement and
upskilling site level staff
 Implementation first of its kind COVID-19 operational plan with an aim to make customers and staff feel safe at Shell
sites. This helped to cultivate a culture of hygiene and cleanliness resulting in 90%+ score in Islamabad region. In
addition, implementation of bike sanitization on sites focusing on customer value proposition
 Initiatives to improve Shell’s brand equity and building a strong brand reliance in Islamabad by engaging local
authorities (OGRA, Deputy Commissioner, Director of Labor)
 Set an example in the industry to hire “people of determination” on retail sites demonstrating inclusiveness and
corporate social responsibility with an objective to have a long-term impact in the community
 Qualified in the industry’s largest national reward and recognition program, “People Make All The Difference”,
falling in the top three in category for premium sales

BMW – Dubai, UAE 2016 – 2018

Team Lead-Sales & Marketing
  Partner with the importer AGMC (B2B), new and used car divisions to develop and execute sales and periodic
marketing strategies (e.g. cashback campaigns) to drive collective business growth contributing an incremental value
of $11M per annum
 Coached a diverse team of 5 business relationship partners spread across UAE : Dubai, Sharjah, Fujairah & Ras-Al-
Khaimah
 Implementation of tactical seasonal campaigns, focusing on the brand image, and increasing revenue to maintain a
leading position in the industry
 Improved the customer service journey to ensure a high level of customer service through digitizing processes
 Expansion of product portfolio with an aim to keep ahead of the aggressive competition (for e.g., insurance programs)
 Being part of the team in designing and executing “BMW - Leasing”, an additional product line for BMW group in
the Middle East, developing the entire process flow from generation of a lead to delivery of the car

Marque Real Estate– Dubai, UAE 2014 – 2016

(subsidiary of Al Ansari Group)
Senior Sales & Marketing Manager

 Defined and implemented business strategy for respective business unit to deliver a revenue of $13 M from sales and
$15 M from rental deals in span of two years
 Developed customer intimacy strategy to reduce customer attrition across multiple channels by increasing customer
portfolio by 25%
 Provided top-tier advisory to develop a database of 100k+ clients in UAE, Oman, KSA and Qatar. Devised and
implemented channel strategy across these multiple geographies
 Planned and executed international roadshows to increase the company’s brand value and revenue. Partnered with
Dubai’s top real estate developer
 Engaged related B2B partners to coordinate, co-create and co-deliver company’s long-term commercial aspirations
 Devised business strategy for each core activity with a view to increase market awareness for e.g., trade shows, events
etc.

Indus Real Estate– Dubai, UAE 2013 – 2014

(subsidiary of Apparel Group Middle East)
Business Development Manager
 Close monitoring of competitors landscape and industry to keep up with the frequent changing demand
 Building of strategic relationships with relevant external business partners and stakeholders
 Appointed platinum member of Emaar, the top developer in Middle East based on superior customer service and
relationship management opposite key business partners
 Acquired a thorough understanding of key customer needs and requirements to ensure correct products and services
are delivered in a timely manner

Ariston Food & Retail – Lahore, Pakistan 2008 – 2012

Assistant Manager Commercial
 Product development in local and international markets especially for retail products (UAE, Canada & USA)
 Improving the day-to-day process flow of our restaurants across Pakistan to drive efficiency
 Handling B2B activities with the vendors ensuring value addition in the supply chain of the products
 Responsible for corporate marketing, research and planning campaigns delivering on set objectives

EDUCATION
Lahore School of Economics – Pakistan 2007
Master’s in Business Administration (MBA)
Lahore School of Economics – Pakistan 2005
Bachelors (B.Sc. Honors)