I.

EXECUTIVE SUMMARY

Cre’ffle Delight is a small stall with a customized and choose-your-own crepe and
waffle station. This is where customers will find a quality place to eat and feel as if they
are enjoying VIP services in a world all to themselves and at the same time not spending
a fortune to do so. The customized crepe and waffle station will have different
combinations to choose from if customers are having a hard time to pick from different
fillings, on the other hand the make-your-own crepe and waffle station will have many
different fillings – sweet and savory ones – for customers to choose from the price values.
Cre’ffle Delight will capitalize its proximity to the Caraga Regional Science High School
campus to build a core group of loyal customers.

The drinks in our stall are which makes our business a good one to go into, because
like crepe and waffle, we also offer different drinks to satisfy the thirst of our customers
and to go well with crepe and waffle. We are specifically targeting junior and senior high
school students and those who make less money because our prices are affordable. We
also want an atmosphere of friendliness to provide a welcoming experience to everyone.

This business plan offers financial institutions an opportunity to review our vision and
mission. This plan includes chapters about the company, market and competitive
analysis, organizational management, development plan, marketing plan and sales
strategy, and funding request.

Financial Statement

Table 1. Liquidation of Expenses

EXPENSES
Food Ingredients Purchases Ᵽ 894.00
Beverages Ᵽ 130.00
Design for the Stall Ᵽ 200.00
Packaging Ᵽ 100.00
Capital: Ᵽ 1,324.00

II. COMPANY DESCRIPTION

Vision

Cre’ffle Delight seeks to create and provide a unique experience and high-quality
services that consistently meet customers’ expectations. It strives to be in service while
forming social interactions to form camaraderie as it continuously gives the customers the
most convenient way of eating.

III. MARKET AND COMPETITIVE ANALYSIS

a. Customers

Cre’ffle Delight is a sweet snack: heaven in one bite, you will see the light. The
target market of this product is the junior and senior high school students who likes
sweet and delicious snacks that has an addicting smell of taste.

b. Competitors

Competitors for this business are those other snack services located in Caraga
Regional Science High School campus. To stand out from the said competitors, we
made our products affordable and ‘instagrammable’ for the customers, and made
flyers, posters and online posts for advertising our products.

IV. ORGANIZATIONAL MANAGEMENT

Cre’ffle Delight is majority owned by “The Angels” namely: Pedro Jefferson Andres,
Jezzabel Roxy Agape, Laika Angela Aňora, Edrose Fe Bibera, Ma. Feliza Anne
Castones, Gzarina Maecole Chato, Beverly Joy Escauso, and Kristinelou Marie Reyna –
entrepreneur students of Caraga Regional Science High School.

The major investors and owners alike will be the main people involved in handling
the business. The Management Team, focusing on supervising, leading and organizing
operations in the stall will be handled by Edrose Fe Bibera and Laika Angela Aňora. The
General Manager will keep track of the big picture, while the assistant manager takes
control of the schedule and smaller details.

The remaining ‘Angels’ will be the Personnel who are responsible in processing the
requests of the beloved customers.
 V. DEVELOPMENT PLAN

Table 2. Working Structure

Expected Expected
Developmen Review
For Whom Benefit to Benefit to the Cost
t Required Date
the Setting Individual
Proper Develops
services confidence and Monthly
Customer All will be skills in with the
No cost
Service Employees provided to managing supervision
the communicatio of mentor
customers n
The staff
can provide Develop
quality confidence in Monthly
Improvised
All products doing their with the
Equipment Ᵽ5,000.00
Employees and proper works and supervision
and Design
use o avoid of manager
standard complains
clothes

VI. MARKETING PLAN AND SALES STRATEGY

Cre’ffle Delight will carry its trading activities and food business at Caraga Regional
Science High School together with its competitors. It guarantees to give the best quality
of food to fill up the empty stomachs of the customers that can be bought with an
affordable and reasonable price. It also has an aesthetic appeal that will be able to attract
and catch the attention of the dear Cus. Cre’ffle Delight aims to give a unique experience
of having to taste a variety of flavors in one bite, and offers a convenient container that
can be carried around at the same time. Moreover, it lets the customer to have their own
choice of toppings and fillings allowing them to explore a whole new flavor that would
suit their own taste.

Marketing will execute through personal and social media approach. Advertising of
products will be provided via flyers, online posts, and posters. Hence, this will gain
interest to the products to cover a wide range of customers.

Table 3. Estimated Costs of Ingredients

 ITEMS COST
Pancake Mix
*Flour Ᵽ100
*Eggs Ᵽ50
*Sugar Ᵽ30
*Evaporated Milk Ᵽ30
*Salt Ᵽ5
*Baking Powder Ᵽ12
*Baking Soda Ᵽ12
Butter Ᵽ100
Banana Ᵽ50
Goya Chocolate Spread Ᵽ20
Peanut Butter Ᵽ100
Happy (Nuts) Ᵽ10
CARAMEL
*Milk Ᵽ60
*Sugar Ᵽ30
Nips Ᵽ10
Honey Ᵽ50
Sumo Biscuits Ᵽ45
Nissin Wafer Ᵽ45
Marshmallows Ᵽ50
Pretzel Sticks Ᵽ20
Stick-O Ᵽ35
Calcheese Ᵽ30

Table 4. Estimated Costs of Materials

MATERIALS COST
Cardboard Plates Ᵽ100
Bondpaper Ᵽ50
Tape Ᵽ20
Plaster Wraps Ᵽ50

Table 5. Estimated Costs of Labor

COST
Transportation Ᵽ50

VII. FUNDING REQUEST AND FINANCIAL REPORT

The start-up money will be sponsored by our parents.

Table 6. Gross Income

Products Income