Pros and Cons of Traditional vs Digital Marketing: Understanding the Strategies

Taguig City University
Gen. Santos Avenue, Central Bicutan, Taguig City
TCU SENIOR HIGH SCHOOL
PROS AND CONS OF TRADITIONAL MARKETING AND DIGITAL
MARKETING: UNDERSTANDING THE
BUSINESS STRATEGY
An undergraduate research proposal presented to the faculty of TCU-SHS
In partial fulfillment of the background of the subject
Practical Research 2
Researchers:
Romines, Dave
Mira, Rose Shell A.
Torres, Stephanie Claire A.
Palmes, Josie Jane
Mariano, Kristine Claire
Lapada, Carla
Prof. Jethro Alongos
December 2019
TABLE OF CONTENTS
Title Page
Approval Sheet i
Acknowledgement ii
Abstract v
Chapter I: The Problem and Its Background
Overview 1
Purpose of the Study 2
Statement of the Problem 3
Definition of Key Terms 4
Conceptual Framework 5
General Research Question 6
Scope and Limitation 7
Chapter II: Review of Related Literature and Studies
Foreign Literature 9
Foreign Studies 11
Local Literature 16
Local Studies 18
Chapter III: Research Methodology
Research Method 21
Description of the Respondents 21
Sample and Sampling Technique 22
Data Collection Method and Instrumentation 23
Data Gathering Procedures 24
Statistical Treatment 25
Chapter IV: Presentation, Analysis and Interpretation of Data
Demographic Profile of the Respondents 31
Personal Development Needs of the Respondents 37
Chapter V: Summary, Conclusion and Recommendation
Summary 44
Summary of Findings 45
Conclusion 47
Recommendation 48
ABSTRACT
Name of Institution Taguig City University
Thesis Title PROS AND CONS OF TRADITIONAL
APPROACH AND DIGITAL APPROACH:
UNDERSTANDING THE MARKETING
STRATEGY
Researchers Rose Shell A. Mira, Dave Romines, Kristine
Claire Mariano, Stephanie Claire Torres,
Josie Jane Palmes, Carla Lapada
Adviser Professor Jethro Alongos
ABSTRACT HERE!

Chapter 1
THE PROBLEM AND ITS BACKGROUND
Introduction
At other times, however, we are convinced that we already know what
the best solution is, so we make decisions quickly and don't consider all
the alternatives. You can avoid both of these situations by weighing up
the pros and cons of a decision – a simple but effective decision-making
strategy that allows you to look at the situation from different angles,
consider appropriate solutions, and make a confident choice.
The researcher will give an information to the youth of TCU Senior High
School Student and also will gathers information about the prps and
cons of marketing strategies.

"
The purpose of this study is to educate students about Business Marketing by
comparing traditional marketing approach and digital marketing and show the
pros and cons between them. And to find out what marketing tools are effective,
convenient, and profitable. We conduct this research not just because it is trendy,
has big role in Business moreover it is because we are involved in Marketing, in
our day-today basis

Background of the Study
The marketing strategy lays out target markets and the value proposition that will
be offered based on an analysis of the best market opportunities." (Philip Kotler &
Kevin Keller, Marketing Management, Pearson, 14th Edition) Strategy is a high
level plan to achieve one or more goals under conditions of uncertainty. The
reason why having a strategy is important is because it gives business time to
get a sense of how they are preforming, what their capabilities are, and if these
capabilities are able to help them grow and also it gives the business an idea
about what are the things they can do to help their profit increase.
Strategy is an essential part of a business, regardless of industry; a savvy
entrepreneur not only recognizes this but also allocates funds for this activity.
Basically strategy is creating awareness and publicity about your business, its
products, and services, with a view to getting people to purchase them. With
competition being intense and increasing with every passing day, marketing is
becoming even more crucial for a business who wants to stand out from the
competition.

However, in this day where so much business happens online, there could be
some confusion over which approach to take: traditional marketing vs. digital
marketing. Often, the budget is capable of accommodating only one of the two –
at least, most marketers think that way. Obviously, the best way to decide is to
work out which of the two will give you maximum returns for your expenditure.
INPUT PROCESS OUTPUT
 Survey
questionnaires on
 Books, the assessment
journals, of the job
magazines, preferences of
theses and Hospitality
online sources Management
students in
 Survey result hospitality
on the industry as to the
Demographic front office  Career Pathing
profile of the department; Program
respondents housekeeping
department; food
 Assessment of and beverage
the job department;
preferences of kitchen area; and
the cruise line or
respondents in resort.
hospitality  Documentary
industry. analysis
 Statistical
treatment of data.
 Analysis and
interpretation of
data in textual
and tabular form.
FEEDBACK
Figure 1.1 Conceptual Framework of the study

Statement of the Problem
The study aims to determine the LEFT of Taguig City University
specifically in Senior High School Students. Particularly, this study is
conducted to answer the following questions.
1. What is the demographic profile of the respondents in terms of:
1.1 Age:
1.2 Grade, Strand & Section:
1.3 Gender: ___Male ___Female
EDIT
How modern marketing will surpass traditional marketing?
-How do traditional and digital marketing affect business strategies?


-What hinders the marketing strategies to have a unique selling point?
6. Based on findings, what recommendation may be proposed
Scope and Limitation of the Study
The study is limited to the following scope:
The study will focus on the assessment of the Senior High School of
The respondents of the study will be composed of estimated (285) Senior
High School students of Taguig City University. The timeframe of the study will
be from September to December 2019.
Significance of the Study
The findings of the study will benefit the following sectors:
Students. The findings of the study will help the Students in making good
decisions in !. The respondents are the center of the research because
ultimately they develop the awareness of themselves, strength, and weaknesses
for their career development by continually summarizing and reflecting upon what
they are learning from home, school, and community. In totality, students are in
charge of their own choice.


Faculty. The findings of the study will help the SHS faculty to provide new
information about the said topic.
Schools. The findings of the study will help the school in implementing set
of activities related to the subjects who will enhance knowledge of students when
it comes to business.
Future Researchers. The findings of the study will help future
researchers to further extend the beginnings of the ABM study and reinforce the
lessons and exercises of each one comprising the Business program.
Definition of Terms
The following terms are conceptually and operationally defined for better
understanding of the study:
Possible Specific research question
 How does marketing strategies affect decision making in a
business?
 What is the significance of marketing strategies in running a
business?
 What are the pros and cons of traditional marketing?
 What are the pros and cons of digital marketing?


 What is the most suitable marketing strategy to young
entrepreneurs in TCU SHS students?
 What is the most effective strategy in promoting products can a
student use when putting up a business?
 What are the different approaches under traditional marketing?
 What are the different approaches under digital marketing?
 How this marketing strategies could affects the perspective of
young entrepreneurs in business world?


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Taguig City University

Gen. Santos Avenue, Central Bicutan, Taguig City

TCU SENIOR HIGH SCHOOL

PROS AND CONS OF TRADITIONAL MARKETING AND DIGITAL

MARKETING: UNDERSTANDING THE

An undergraduate research proposal presented to the faculty of TCU-SHS

In partial fulfillment of the background of the subject

Mira, Rose Shell A.

Torres, Stephanie Claire A.

Palmes, Josie Jane

Mariano, Kristine Claire

Prof. Jethro Alongos

TCU SENIOR HIGH SCHOOL

Chapter I: The Problem and Its Background

Purpose of the Study 2

Statement of the Problem 3

Definition of Key Terms 4

General Research Question 6

Scope and Limitation 7

Chapter II: Review of Related Literature and Studies

TCU SENIOR HIGH SCHOOL

Chapter III: Research Methodology

Description of the Respondents 21

Sample and Sampling Technique 22

Data Collection Method and Instrumentation 23

Data Gathering Procedures 24

Chapter IV: Presentation, Analysis and Interpretation of Data

Demographic Profile of the Respondents 31

Personal Development Needs of the Respondents 37

Chapter V: Summary, Conclusion and Recommendation

TCU SENIOR HIGH SCHOOL

Name of Institution Taguig City University

Thesis Title PROS AND CONS OF TRADITIONAL

APPROACH AND DIGITAL APPROACH:

UNDERSTANDING THE MARKETING

Researchers Rose Shell A. Mira, Dave Romines, Kristine

Claire Mariano, Stephanie Claire Torres,

Josie Jane Palmes, Carla Lapada

Adviser Professor Jethro Alongos

TCU SENIOR HIGH SCHOOL

TCU SENIOR HIGH SCHOOL

THE PROBLEM AND ITS BACKGROUND

At other times, however, we are convinced that we already know what

the alternatives. You can avoid both of these situations by weighing up

the pros and cons of a decision – a simple but effective decision-making

consider appropriate solutions, and make a confident choice.

cons of marketing strategies.

TCU SENIOR HIGH SCHOOL

The purpose of this study is to educate students about Business Marketing by

has big role in Business moreover it is because we are involved in Marketing, in

our day-today basis

TCU SENIOR HIGH SCHOOL

Background of the Study

Kevin Keller, Marketing Management, Pearson, 14th Edition) Strategy is a high

reason why having a strategy is important is because it gives business time to

Strategy is an essential part of a business, regardless of industry; a savvy

TCU SENIOR HIGH SCHOOL

TCU SENIOR HIGH SCHOOL

INPUT PROCESS OUTPUT

Figure 1.1 Conceptual Framework of the study

TCU SENIOR HIGH SCHOOL

Statement of the Problem

The study aims to determine the LEFT of Taguig City University

1.3 Gender: _Male _Female