SCALLUMPIA BUSINESS PLAN

Naga City, Camarines Sur

090-8167-3031
Fb page: Scallumpia
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I. TABLE OF CONTENT

I. Table of Content
II. Executive summary
III. Vision, Mission and Goal Statement
IV. Group/ Business Overview
V. Organizational Management
VI. Product and Services
VII. Production Plan
VIII. Marketing Plan
IX. Financial Plan
X. Conclusion

XI. Exhibits & Appendices

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II. EXECUTIVE SUMMARY

Name of business :Scallopet Company
Name of Products : Scallumpia
Location : Naga City, Camarines Sur
Proponents : Ella Jay L. Taylan
Renz Mark Ramos
Justin Alden
Form of Organization: Group/Organization Proprietorship
Product Line : Producer and Seller
Return of Investment: 70%
Payback Period : 1 month
Sources of Fund : Personal Savings and Family Means
Target Implementation: November 2021

III. VISION/MISSION STATEMENT

A. Present Situation

Scallops “takal” is one of the natural resources of Siruma that are numerous and
popular to this place. The resident of Siruma only cooked scallops as a dish and
they concerned about its volume and don’t have any idea or knowledge on how to
improve it. That is why some of this scallops are been wasted without knowing the
possibilities can scallops can bring.
In order to stop it wasting the proponents has come up with an entrepreneurial
endeavour that will address this kind of situation that will do an innovation about
scallops, what can be produce out of these resources.
The essence of putting into any form of business should basically to produce
or create product. Therefore, in terms of food business in Siruma the possible
awareness of these resources can be much more interesting. Scallumpia is the
name of our product that surely will provide new taste and satisfaction for
everyone and as local business is concern it become business opportunity for the
local resident.
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B. Vision and Mission

Vision
The Scallopet Company is aiming to be an enterprise known for innovation on the
common consumption of scallops by providing the highest quality healthy products
that consistently meet customers’ expectations and also to be aware of the
importance of scallops in the community as good sources for business opportunity.

Mission
Scallopet Company wants to provide customer with a good quality of food product
that will ensure and serve a healthy and delicious foods to the customer’s health
and satisfaction. We came up for this to change the monotony of consumption of
scallops. When we adhere to this perspective, everything else will fall into place.
Our product will exceed the expectations of our target customers.

C. Objective
 To enhance the innovative entrepreneurial skills of the proponents and to
continuously innovate or discover a product that comes in natural resources
in the local community.
 To serve consumers a healthy, affordable and delicious food for the
satisfaction of the target consumers.
 To uplift the sense of ownership and give awareness in making innovative
things in the local community.
 To offer a product in a low cost but maximum profit.

D. Motto (Tag Line)

“Rolled by Hand, Made with Love”

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IV.GROUP/BUSINESS OVERVIEW
Description of the Group
Scallumpia business is a food business that sells and serves a nutritious,
delicious and very natural food to the customer. We, proponent of this small
business are 2ND Year Entrepreneurship students of Naga College Foundation, INC.
We want to innovate with local resources as entrepreneurial opportunities to create
a business.

Legal Business Description

The business will secure the necessary permits issued by the LGU,
registration with these government agencies is important to meet the necessary
legal requirements to operate the business.

Strategy Alliance
 Local Government Unit (LGU) – The institution that will be issuing mayors
and sanitary clearance, health certificates and certificate of portability which
are essential to legalize the existence of the enterprise.
 Department of Health – The sanitation code of the Philippines mandates
DOH to ensure the food quality. The DOH enforces implementing rules and
regulation prescribing sanitary standards, this agency will be issuing initial
and operational permits.
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V. ORGANIZATIONAL AND MANAGEMENT

Organizational Structure

The Management Team

We will ensure that we only hire people that are qualified, honest, hardworking, customer-
oriented and ready to help us to build a prosperous business that will benefit all the stake holders
(owners, workforce, and customer).

Ella Jay Taylan - Chief Executive Officer

 Developing high-quality business strategies and plans ensuring their
alignment with short and long-term objectives.
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 Leading and motivating subordinates to advance employee engagement

develop a high performing managerial team.
 Overseeing all operations and business activities to ensure they produce the
desired results and are consistent with the overall strategy and mission.
 Make a high-quality investing decisions to advance the business and
increase profits.

Justin Alden - Marketing Manager

 Evaluating and optimizing marketing and pricing strategies.
 Analysing market trends and preparing forecasts.
 Generating new business leads.
 Coordinating marketing strategies with the sales, financial, public relations
and production departments.
 Overseeing branding, advertising, and promotional campaigns.
 Keeping informed of marketing strategies and trends.

Renz Mark Ramos - R&D Manager

 Manage and develop the department’s resources with the goal of meeting or
exceeding all deadlines and expectations.
 Develop new innovative products.
 Manage the new concept development and production scale up process.
 Conduct research in areas including food regulation and process validations.

Kitchen Manager
 Manage kitchen staff and coordinate food orders.
 Supervise food prep and cooking.
 Check food plating and temperature.
 Establish portion sizes.
 Order food supplies and kitchen equipment as needed.
 Store food products in compliance with safety practices.

Kitchen Staff
 Food Preparation
 Communicate kitchen needs to supervisor
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 Clean and sanitize food preparation work stations

 Follow all food health and safety requirements

VI. PRODUCT AND SERVICE

Product and Services

Scallumpia is an innovative lumpia in a scallop’s version. There are two
flavours that will be offer, the original and spicy flavour. The modern society
craves for new things every day, this is why we innovated the famous lumpia. Our
business is producing and offering food product for the target customers. The
proposed business will be located in front of Naga College Foundation, Naga City,
Camarines Sur.

Important of Product
Scallops are one of the most popular and abundant natural resources found in
Siruma. Because of this, we think of another way on innovating it and decided to
make it as a lumpia that can be enjoyed by everyone. People love eating lumpia
that is why we choose scallops as our main ingredient and named it as
“scallumpia”.
The product will be beneficial to the consumer’s health, and uplift their
knowledge that they can make something new in this kind of natural resources like
Scallops; instead of buying foods, Scallumpia will be providing a healthy,
delicious and natural food for the costumers, and also help the proponent to have
an extra income.

Packaging, Labelling, and Branding

Our Business was named “Scallopet Company”, was derived from the
combination of the name of our main ingredients “scallops” and the Filipino word
“lopet” which means extremely good and outstanding. Scallumpia wants to imply
sophistication yet simplicity in the logo. We used circle in logo to represent unity,
commitment, and love. Circle have no beginning or end, they represent life and the
lifecycle. And then, we used colour brown to represent the appearance of fried
lumpia.
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The product will be presentable to the customers in a styro (for 12 pcs) and
paper cup (1-11 pcs) together with the product and logo of the company.

VII. PRODUCTION PLAN

A. Sample Product
Ingredients
2 1/4 lbs ground scallops
1 large carrot minced
1 medium onion minced
1 medium garlic minced
3 eggs
1/2 teaspoon ground black pepper
1 teaspoon salt
Wrapper

For coating:
Wrapper

Procedures
1. In a large bowl, combine the ground scallops, carrot, onion, garlic powder,
egg, salt, and pepper. Mix until the ingredients are distributed properly.
2. Scoop 1 spoon of ground scallops mixture and put it in a lumpia wrapper and
roll.
3. In a hot cooking oil fry the lumpia.

B. Plant Factory Location

The plant factory location factory of Scallopet Company Scallumpia will be
found in Siruma, Camarines Sur the reason for choosing the location is because of
the following consideration:
 Proximity to the market. The distant of our plant to the market is not far that
far because we want to lessen the transportation expenses, also to
conveniently purchase materials in a definite time.
 Proximity to raw materials. Because some of our ingredients are perishable,
we must maintain its freshness up to its production.
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 Adequate public and public services. The plant location area must have no
problem when it comes to power and water supply.

C. Machinery and Equipment Needed

Quantity Estimated Life

Name of Machine

-Gas Stove 1 5 years

Name of
Equipment
-knife 1 1 year
-Casserole 2 3 years
-Spoon 1 1 year
-Ladle 1 1 year
-Egg Beater 1 2 years
-Electric grinder 1 2 years

-Bowl 1 1 year

-Measuring Cup 1 3 years

VIII. MARKETING PLAN

Currently many people are not aware that they can have a business that comes to
their natural resources and also they don’t know that they can profit. In this
entrepreneurial endeavour, we choose to focus our marketing plan into branding;
promo etc.
Sales Strategy
OBJECTIVES STRATEGIES
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To improve our knowledge and skills in Attend seminars and trainings and
producing the product. activities to enhance our skills.
To offer a product in a low cost but Maintain the quality and affordability of
maintaining its quality and increase the price.
profit.
To have different branches in Siruma Maintain the good quality and services
and to be competitive enough in all of the company.
others businesses.
To increase the number of our Potential costumer
customers.
To continue innovative the existing Attend seminars and trainings
product to have a sustainable growth in
the market.
To make our product well known in Pricing strategy buy one take one
consumers.
To attract more consumers to buy our Advertising promotion (Posters, social
product. media etc.)
To give consumers awareness in our Branding promotion
product and to creates high sales.

Projected Sale
PRODUCT QUANTITY UNIT PRICE TOTAL
SALES
Per day 100 pieces 5 pesos 500 pesos
Scallumpia
Per week 700 pieces 5 pesos 3,500 pesos
Per month 3,000 pieces 5 pesos 15, 000 pesos

Competition
SWOT ANALYSIS
Strength Weaknesses Opportunity Threat
*Already known in *Consistency of the *Use as a dish *Difficulty in
the community. resources. *Different variants marketing
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*Versatility of the *Lots of of product *Ease of entry

product competitors *Fishermen can into the market
*Food provenance *Limited diverse income *Climate change
and unique flavour entrepreneurial *New food trends impact
profiles experience *Buy local trends *Scallop
*Environmental *High capital cost survival rates
impact *Low volume of
*Sustainability production

VIII. FINANCIAL PLAN

INCOME AND EXPENSES FOR SCALLUMPIA ONE DAY SELLING
Raw Materials Quantity Unit Price Total
Scallop 1 sack Php 180.00 Php 180.00
Garlic 2 5.00 10.00
Union ¼ kl 15.00 30.00
Black pepper 2 pcs 5.00 10.00
Salt ¼ kl 6.00 6.00
Oil ½ lit 75.00 75.00
Egg 5 pcs 8.00 40.00
Carrots ½ kl 35.00 35.00
Ketchup 2 bottles 30.00 60.00
Chili 2 packs 6.00 12.00
Lumpia Wrapper 240 pcs 0.58 140.00
TOTAL : Php 598.00
Other Expenses:
Clamshell plastic 20 pcs Php 7.00 Php 140.00
container (for
packaging)
Sauce cup 20 pcs 3.00 60.00
Logo printing 2 copy 4.00 8.00
Double Sided 1 pc 10.00 10.00
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Tape
Water supply 1 day 40.00 40.00
Gas 1 day 100.00 100.00
Electricity 1 day 20.00 20.00
TOTAL : Php 378.00
TOTAL Php 598.00 + Php
PRODUCTION 378.00
COST = Php 976.00

Total Production Cost: ₱ 976.00

Unit Cost : ₱ 4.17
Selling Price: ₱ 5.00 per pc
1 box= 12 pcs/ ₱60.00 per box
Total Sale: ₱1,200.00
Profit : ₱ 224.00

Assumption
1. An average of 976.00 pesos as the total cost in production procedure 240
pieces and can sell as 5 pesos per pieces (240 x 5 pesos per pieces = 1200
pesos and with the total cost of 976 pesos subtract to the probable income
after selling the product assume this is 1200 pesos total cost=976 pesos)
therefore we can earn 224 pesos.
2. Assume the every month; there is an increase in the raw materials due to its
possible increase in its prices.

Financial Analysis
1. Base on the table the probable result of the proponent profit 224 pesos after
selling 240 pieces of the scallumpia.
2. The 55% of profit will be allocating to business expansion and reminding
45% will be distributed as portable income.

X.CONCLUSION
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The proposed entrepreneurial venture is poised to pursue this project not only
for profit advantage but to push forward social, environmental and economic
relevance of technological development that help small business. This project will
give opportunity to those who do not have their own business inspired them to
make their own and earn an income.

XI. EXHIBITS & APPENDICES

Product Preparation:

Finish Product:
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Customers:
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