Professional Documents
Culture Documents
Submitted by:
Submitted to:
Emerlyn G. Manansala
Business Plan
I. EXECUTIVE SUMMARY
Meryenda ni Marites will offer tasty, crunchy, and delicious taste of one of the famous
Filipino’s snack: Turon and Lumpiang Gulay that will definitely like and love by many and
salivate with relish because of its enticing smell that no one can ever resist especially during
snack time. And brought by the pandemic, it all affects the food businesses around the
Philippines yet it couldn’t stop the people to crave for some Filipino’s famous snacks during
3’oclock. However, as the days goes by, there is an increasing demand for an increasing demand
for Turon and Lumpiang Gulay all over the town. However, the existing 3 competitors are not
able to meet such demand resulting a big gap. This means that there is a big unmet demand in the
market and our main goal is to fill something to meet the desired demand.
One of our major and primary strategies is to offer customers an options for choosing
what would they like as their sauce on their own snacks and let them decide either they like to
have a chocolate syrup stripes at the top of Turon and give it some rainbow sprinklers or not and
with the Lumpiang Gulay if they want to dip it with our 3’S (Sweet, Sour, and Spicy) sauce or
partner it with mixed mayo and catsup. In this business, we believe that every Filipino has its
own uniqueness in taste and they’re very curious in mixing things in one that will definitely give
unusual products yet very delicious when get eaten.
Our business will be initially operating as a home-based enterprise and will use the social
media platform known as the Facebook, (C.C FB PAGE: Meryenda Ni Marites) to advertise our
product, and also, we have our stall located in Brgy. San Vicente, San Jacinto Pangasinan.
Moreover, the dear customers may have the options to pick up the products or have it delivered
at their convenience.
Meryenda Ni Marites have surely unique and very promising taste that no one could ever
forget. It has also competitive styles that will used to its advantage to penetrate the market. Our
business initial capitalization is Php 29,753 good for one month expenses. Expected revenue for
1 year is Php 684,000 while total cost of goods sold amounted to Php 335,436.
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B. Logo:
1. Owner - She is the leader for the operation and has overall responsibility for the financial
success of the business. The manager handles external relations with team leaders, head
cook and staffs. Frequently, also is in charge of either production or marketing for the
business. The manager will set in motion the vision, strategic plan and goals for the
business.
2. Store manager – She is responsible for developing store strategies to raise customers'
pool, expand store traffic and optimize profitability. Meeting sales goals by training,
motivating, mentoring and providing feedback to store staff. Ensuring high levels of
customers satisfaction through excellent service.
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3. Marketing Manager - He is responsible for promoting the business, product, or service.
They make sure that the company is communicating the right messaging to attract
prospective customers and retain existing ones. The role is typically filled by a mid-
career marketing generalist.
4. Cashier – Her responsibilities include receiving payments and issuing receipts, gift-
wrapping packages and keeping track of all cash and credit transactions. To be successful
in this role, you should have previous experience in a customer service position and good
knowledge of how cash registers operate.
5. Head Cook – She is responsible for the creation and makes of the product. He is
responsible in performing all the duties and job functions of an experienced cook.
6. Dishwasher – His responsibility is to clean and restock dinnerware, utensils, and
glassware and assist other restaurant staff members by handling other cleaning and prep
tasks.
7. Dishwasher apprentice – She is responsible for assisting the dishware including to clean
and restock dinnerware, utensils, and glassware and assist other restaurant staff members
by handling other cleaning and prep tasks.
8. Maintenance Staff – Her responsibilities includes to fix and maintain mechanical
equipment, buildings, and machines.
9. Staff - He/she is responsible for helping other members of the team if they are short in
human resources.
10. Waitress – They are responsible for selling and promoting the product to consumers.
MATERIALS SOURCES
Frying Pan CSI Mangaldan
Large Metal Spoon CSI Mangaldan
Strainer CSI Mangaldan
Knife CSI Mangaldan
Cutting Broad CSI Mangaldan
Plate CSI Mangaldan
Bowl CSI Mangaldan
Basket CSI Mangaldan
Tupperware CSI Mangaldan
Eco-friendly packaging CSI Mangaldan
Coal Mangaldan Public Market
Mix ready-made Sayote, Carrots, Green Mangaldan Public Market
Beans
Cucumber Mangaldan Public Market
Saba Banana Mangaldan Public Market
Sugar Mangaldan Public Market
Wrapper Mangaldan Public Market
Vinegar Mangaldan Public Market
Mayonnaise Mangaldan Public Market
Ketchup Mangaldan Public Market
Chocolate Syrup Mangaldan Public Market
Black Pepper Mangaldan Public Market
Chili (Sili) Mangaldan Public Market
Cooking Oil Mangaldan Public Market
Cheeze Mangaldan Public Market
Onion Mangaldan Public Market
Garlic Mangaldan Public Market
D. Production Process and Controls that will be used to manufacture the product.
Below is the process on how to make a lumpiang gulay and turon:
• Lumpiang Gulay
1. In a deep pan, sauté garlic and onion.
2. Add all the vegetables and season with salt and pepper.
3. Stir fry until vegetables are half cooked. 4. Turn off heat. Allow to cool down for a while.
5. Get one wrapper sheet and laid on a flat surface.
6. Scoop 2 to 3 spoon, depending on size of your wrapper, of mixed ingredients and put on the
wrapper.
7. Carefully roll wrapper, while securing the mixed ingredients inside, and form a log.
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8. Now dip your finger with water and wet the inner end of the wrapper. Carefully press the
wrapper end against the log to seal it.
9. In a deep pan over a medium fire, heat the oil. Fry the lumpia in batches until its wrapper color
is golden brown.
10. Remove lumpia from frying pan and drain oil on paper towel.
11. Prepare the sauce by mixing all the dipping sauce ingredients.
•Turon
1. Prepare bananas by peeling and cutting lengthwise into two halves.
Separate wrappers into individual sheets. 2. On a flat working surface, lay a wrapper like a
diamond.
3. In a skillet over medium heat, heat about 1-inch deep of oil. Add banana spring rolls seam side
down and fry, turning once or twice, for about 3 to 5 minutes on each side or until crisp and
golden brown.
4. Roll a banana half in sugar and place in the middle of the wrapper. Place 2 to 3 jackfruit strips
lengthwise on top of the banana.
5. Fold the bottom pointed end of the wrapper over the filling. Fold side ends of the sheet inward
and roll the turon into a tight log. Wet the pointed edge of the wrapper to completely seal.
6. Roll sealed spring rolls in sugar to coat. Repeat with the remaining bananas.
7. In a wide pan over medium heat, heat about 1-inch deep of oil. Add the turon in a single layer
and cook, turning as needed, until golden and sugar is caramelized.
8. Remove from the pan and drain on a wire rack. Serve immediately.
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1. Prepare bananas by peeling and cutting lengthwise into two halves.
Separate wrappers into individual sheets.
2. On a flat working surface, lay a wrapper like a diamond.
3. In a skillet over medium heat, heat about 1-inch deep of oil. Add banana spring rolls seam side
down and fry, turning once or twice, for about 3 to 5 minutes on each side or until crisp and
golden brown.
4. Roll a banana half in sugar and place in the middle of the wrapper. Place 2 to 3 jackfruit strips
lengthwise on top of the banana. And a slice of cheese.
5. Fold the bottom pointed end of the wrapper over the filling. Fold side ends of the sheet inward
and roll the turon into a tight log. Wet the pointed edge of the wrapper to completely seal.
6. Roll sealed spring rolls in sugar to coat. Repeat with the remaining bananas.
7. In a wide pan over medium heat, heat about 1-inch deep of oil. Add the turon in a single layer
and cook, turning as needed, until golden and sugar is caramelized.
8. Remove from the pan and drain on a wire rack. Serve immediately.
Below is the process on how to create the sauces.
Sauce for Lumpiang gulay (regular)
1. Prepare and wash your ingredients: Cucumber, chili, and onion.
2. Mince your cucumber, chili and onion and transfer to your container.
3. Pour the vinegar.
4. Add salt, black pepper and sugar.
Sauce for Lumpiang gulay (with cheese & spicy)
1. Mix the mayo and ketchup
2. Transfer to the container
E. Distribution Logistics
Meryenda ni Marites initially operates as a home-based enterprise and uses social media
platforms like Instagram and Facebook to advertise the combinations and good quality of the
varieties of lumpiang gulay and turon. Customers may choose whether lumpiang gulay or turon
or both since we are going to distribute and sell it in a two teams. We can also accept pre-orders
before the day we will deliver the product.
Historical Total Supply: Previous 5 years Lupiang Gulay sold Total Supply
Data (5 Demand by the competitors per year (Php)
Years) (Php) (Php)
A B C
YEAR 1 560,094 130,250 209,000 155,500 494,750
YEAR 2 790,990 146,000 327,750 164,200 637,950
YEAR 3 821,128 178,369 208,410 278,054 664,833
YEAR 4 1,086,000 360,102 185,993 375,072 921,167
YEAR 5 1,200,086 275,028 229,094 485,044 989,166
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Variety of Turon
(Regular, W/ Cheese)
Historical Total Supply: Previous 5 years Turon sold by the Total Supply
Data (5 Demand competitors per year (Php)
Years) (Php) (Php)
A B C
YEAR 1 1,469,062 295,049 384,490 269,017 948,551
YEAR 2 946,447 390,639 273,226 147,910 811,775
YEAR 3 1,182,643 196,560 370,159 376,932 943,651
YEAR 4 1,374,004 475,186 288,978 347,025 1,111,189
YEAR 5 2,091,186 589,020 348,532 156,990 1,904,542
a. Social Media – During this time of crisis small business start posting and advertising
their brand and product in social media. It is one of the best way of promoting your
business for its far-reaching audiences and efficiency. The Meryenda ni Marites will
be active in social media such as Facebook and Instagram to showcase and promote
the availability of product.
b. Business to consumer (B2C) Marketing – Meryenda ni Marites will advertise and at
the same time sell their products by costumer building and enhancing existing
relationships with customers and improving customer loyalty. We see the effectivity
of selling the products personally to the customer as the transaction are easily done.
C. Sales Strategy
Pilipino are known for their appetite. Meryenda ni Marites sales strategy will assure the
quality and service of buying the varieties of lumpiang gulay and turon are to exceed their
expectations in terms of; taste, texture and presentation. In order to do this, the team will post
and share promoting the production, customers can use it to order and buy their food at their
convenience. Orders for events or occasions can be book in advance and delivery to the location.
Moreover, Meryenda ni Marites product can be also buy by personally selling to near
communities.
D. Product Characteristics or Feature
• Affordability - Customers will be offer cheap and quality food compare to other
competitors.
• Flavor – Customers will be offer homemade quality food, known for its nostalgic
savory taste and can be eaten any time as snack or for occasions.
• Texture – Customer will be offer crispy freshly made Lumpiang gulay and Turon.
E. Pricing Policy
Meryenda ni Marites will adopt the pricing range based on the size and capital spent on
creating the product.
Product Price (Peso) Available Dips
Lumpiang Gulay (Regular) Per Lumpia = 3 Pesos Three S
3 pieces Lumpia = 10 Pesos Mayo with ketchup (Mix)
6 pieces Lumpia = 20 Pesos
Lumpiang Gulay (With Cheeze) Per Lumpia = 5 Pesos
Lumpiang Gulay (Spicy) Per Lumpia = 5 Pesos
Turon (Regular) Per Turon = 3 Pesos Choco Stripes
3 pieces Turon = 10 Pesos
7 pieces Turon = 20 Pesos
Turon (With Cheeze) Per Turon = 5 Pesos
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Reseller Price:
Product Price (Peso) Available Dips
Lumpiang Gulay (Regular) 4 Three S
Lumpiang Gulay (With Cheeze) 10 Mayo with ketchup (Mix)
Lumpiang Gulay (Spicy) 10
Turon (Regular) 4 Choco Stripes
Turon (With Cheeze) 10
F. Sales Projection
Lumpian Reselle Qty./ Year 1 Year 2 Year 3 Year 4 Year 5
g Gulay r Prize Mo.
Qty. Sales Qty. Sales Qty. Sales Qty. Sales Qty. Sa
in Peso in Peso in Peso in Peso
Regular 4 1,500 18,00 72,000 19,80 79,200 21,780 87,120 23,958 95,832 26,354 10
0 0
W/ 10 1,500 18,00 180,00 19,80 198,00 21,780 217,80 23,958 239,58 26,354 26
Cheeze 0 0 0 0 0 0
Spicy 10 1,500 18,00 180,00 19,80 198,00 21,780 217,80 23,958 239,58 26,354 26
0 0 0 0 0 0
Turon
Regular 4 1,500 18,00 72,000 19,80 79,200 21,780 87,120 23,958 95,832 26,354 10
0 0
W/ 10 1,500 18,00 180,00 19,80 198,00 21,780 217,80 23,958 239,58 26,354 26
Cheeze 0 0 0 0 0 0
Total: 7,500 90,00 684,00 99,00 752,40 108,90 827,64 119,79 910,40 131,77 1,
0 0 0 0 0 0 0 4 0
INGREDIENTS
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CHILI 15/kg 450 5,400
BLACK PEPPER 15/kg 450 5,400
PLASTIC BAG (SMALL) 15/kg 450 5,400
B. Financial Projections
MERYENDA NI MARITES
PROJECTED INCOME STATEMENT FROM YEARS 1-5
Year 1 Year 2 Year 3 Year 4 Year 5
Revenues 684,000 752,400 827,640 910,404 1,001,444
Cost of Goods 335,436 368,980 405,878 446,466 491,113
Sold
10 | P a g e
Income before 299,664 329,630 362,593 398,852 438,373
Interest and
Taxes
Cash Outflows
11 | P a g e
TOTAL 203,772 224,148 246,563 271,219 298,341
CURRENT
ASSET
FIXED
ASSETS
TOTAL FIXED
ASSETS
12 | P a g e
CURRICULUM VITAE
Educational Background:
S.Y 2017- 2018 San Jacinto National High School With Honor
(Senior HS)
13 | P a g e
2016-2017 Sci-Camp
2017-2018 Sci-Camp
2018-2019 Sci-Camp
14 | P a g e
Name: Princess Arianne M. Abellera
Educational Background:
S.Y 2017- 2018 San Jacinto National High School With Honor
(Senior HS)
15 | P a g e
Name: Apple R. Reyes
Educational Background:
S.Y. 2019-2020 San Jacinto National High School With High Honor
S.Y. 2020-2021 San Jacinto National High School With High Honor
(Senior HS)
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Name: Michael Angelo E. Marquez
Educational Background
(Senior HS)
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Religion: Born Again
Educational Background:
S.Y 2017- 2018 San Jacinto National High School With Honor
(Senior HS)
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Father’s Name: Angelo B. Marquez
Educational Background
(Senior HS)
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Address: Brgy. Magsaysay, San Jacinto, Pangasinan
Educational Background:
20 | P a g e
Religion: Roman Catholic
Educational Background:
21 | P a g e
Age: 18
Educational Background
S.Y 2017 – 2018 San Jacinto National High School With Honor
(Senior HS)
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Religion: Roman Catholic
Educational Background:
S.Y. 2020-2021 San Jacinto National High School (Senior HS) With Honor
23 | P a g e
Religion: Roman Catholic
Educational Background:
(Senior HS)
24 | P a g e