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II. TABLE OF CONTENTS

III. Executive Summary ……………………………………………………………….…3

A. Mission / Vision Statement…………………………………………….…..… 4

B. Background / History of the Company…………………………………….... 5

C. Capital Structure……………………………………………………………..... 6

D. Unique Selling Advantage……………………………………………………..6

E. Projections for the Future Sales or Profits……………………………...……7

IV. Marketing Plan……………………………………………………………………..… 7

A. Market……………………………………………………..…………………..  8

B. Competition…………………………………………………………………..... 8

C. Advertising and Sales Promotion Programs……………………………..… 9

D. Customer Service…………………………………………………………..…. 10

V. Operational Plan…………………………………………………………………..… 10

A. The Product Description…………………………………………………..… 10

  B. Physical Facility…………………………………………………………...… 11

C. Equipments and Machinery………………………………………………..…. 11

   D. Technical Operation and Procedures………………………………….……. 14

VI. Personnel Plan………………………………………………..………………..…….. 15

A. Management Organization……………………………………………..…….. 15

B. Department Organization………………………………….…………..……… 16

C. Benefit Programs………………………………………………..………..……. 17

VII. Financial Plan………………………………………………………………………… 17

A. Economic and Business Assumptions………………………….……..……. 17

B. Working Capital Requirement……………………………………...….…….. 18

C. Acquisition Schedule…………………………………………………...……… 18

D. Financial Projection……………………………………………..……….…….. 21

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III. EXECUTIVE SUMMARY

A fundamental sales strategy for any business is to target potential buyers based on

demographic research. Not everyone in the public market is a buyer. It doesn’t make sense

to market unusual products. Any sales strategy must have defined budget. Even if the

actual sales force works on strict commission, there must also be brand awareness to build

funnels and credibility.

A potato cheese ball is a mixture of boiling the potatoes, cream, salt, cheese, flour,

eggs, and panko that makes it more special. Like French fries, potato cheese balls are

usually popular as snack in the Philippines.

Our business plan aims to satisfy the need and wants of the people who will buy our

products. Potato cheese balls have the special ingredients that will give the consumers

nutrition that their body needs. It is very affordable because even it was cheap price it is

very delicious. There are many options on how one can enjoy this potato cheese balls.

Aside from the usual ingredients, one can opt to serve it different sauce like mayonnaise,

ranch dip or ketchup. Potatoes are popular choices for everyday snacks at home or in

restaurants.

The business that we run is trade in a product that is shaped in the form of food

needs, assuming that we as s student or new starters are still very concerned about the

state of its market share. This means that we will see the extent of the growth prospects of

the business, and then we can do an innovative new business development or better in

order to compete to the fullest. Here we will trade or sell our food products whose name

“POTATO CHEESE BALLS” that maybe some people think what is different in this product?

or what it taste like? That’s why we are interested to market this product, assuming that its

uniqueness will make consumers interested plus the taste is delicious and nutritious.

Wherever possible we will do this business well, with hopes of a long-term prospect for the

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scale. If in some future time, we’re able to sell or market Potato cheese balls successfully,

then we will endeavor to provide a better innovation, so that the business can be run better

and last longer. With hope that we as pioneer was able to read the market and what is

needed by the consumer at a price that remains affordable and the quality of the product is

maintained.

The sales strategy looks at how those people buy products and what the experience

during the buying process.

Strategies are modified as conditions change. We are offering a healthy, affordable

and unique product. Let us learn and embrace the new as it guides us to have a better

business to happen. A sales strategy is a company’s plan to build its brand to generate

sales and increase revenues. Business in today’s digital environment has many avenues

available for marketing and sales strategies.

We feel that POBA ompany is uniquely positioned to profit from changes in the

industry, and we feel that our company can continue to leverage the expertise we have

gained into higher levels of profit and customer satisfaction.

3.1 Description of the Company

A. Mission/ Vision Statement

Mission

POBA Company’s mission is to be considered one of the best manufactures that

offer affordable and fresh food products to the customers. Provide our customer a quality,

healthy, delicious and innovative snacks at reasonable and affordable price. Our Company

is dedicated to promise in serving the best and innovative food snack. We want to serve our

valued customer a new variety of snack that can give new taste and healthy food that surely

they will enjoy not only by adults but also by young individuals. Our company would like to

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introduce variety of flavors that consumers that would not normally taste of the potato food.

Because nowadays, people would prefer to eat new flavor of foods that has less nutritional

content over conventional food that is said to be good for health lifestyle that is available in

the market.

POBA Company’s vision is to be the best manufactures of food products in the

Philippines and to be recognized as a business with an innovative product in the market.

B. Background/ History of Company

POBA Company is a partnership entity that offers a good, nutritious, innovative

and affordable product that will get the taste of the people in the community especially

those people who are health conscious and having a healthy lifestyle. The reason why we

chose this kind of business is because there’s a lot of products that are in trend now but not

really good in everyone’s health. There’s a lot of disease spreading nowadays, so POBA

Company promotes this kind of business not just only to gain profit but specially to help

everyone to have a healthy lifestyle and provides a nutrious food that really suits the taste

of the people.

In today’s generation, most of the people love to eat different kinds of food. Filipinos

are always curious about the popular foods today, always wanting to have a taste of it.

Some of Filipinos always make different dishes that can be popular and add to their

businesses. People always want to try something new or make a twist on what is already

popular. Even an ordinary person can make something new by just exploring the kitchen.

French fries were very popular in the Philippines that are usually snacks of the people who

love potato. But instead of ordinary French fries that have a cheese powder outside we try

to make our product have a uniqueness we made the potato into small balls and deep fried

until crispy and crunchy and instead of cheese powder outside we made cheese inside of

the potato balls. Potatoes are considered as comfort food which is liked by most of the

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people either boiled, baked or fried. We called our product “Potato Cheese Balls” simply

because we made the potato into small balls with cheese inside and we have a tagline

“Gooey Inside, Crunchy Outside”. Potato is an important food and number one vegetable

crop in the world.

“Potato Cheese Balls” is the key to an in demand delicious snacks to be consumed

by the consumers, we are offering a healthy, affordable and unique product for the

consumers. Our product will be sold with a price of Php 5.00 per pieces to be relevant to

both the producer and our customer as well. Goal is one of the most important activity that

we can do in our small business, regardless of how old your business is, where you are

located, how profitable it is or what you sell. Goals help us stay focused and can prevent

our business from becoming stagnant.

C. Capital Structure

In starting up a business, the owner considers a lot of things not only the capital

but also what type of business he/she will start or operate. However, we chose partnership

in our business. Partnership is a legal form of business operation between two or more

individuals who share management and profits. In general partnership, the partners

manage the company and assume responsibility for the partnership’s debts and other

obligations. A limited partnership has both general and limited partners.

D. Unique Selling Advantage

The product like French fries and potato chips are already common in the market

therefore, innovating it into something different will help to enhance the productivity and the

market popularization of the product. This unique potato cheese ball is not just an ordinary

snacks but it was a delicious and healthy. This potato cheese balls will be surely enjoyed by

our consumers because of its nutritional value and also our product is affordable for

consumers.

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 E. Projections for the Future Sales of Profits

Our product, 3 years from now, will become the most popular snacks here in

Agoncillo since it contains healthy and unique ingredients. We are expecting to sell 200 pcs

daily which can cost Php 2,000.00. 1400 pcs weekly that will cost Php 14,000.00. Php

60,000.00 monthly will be our salary since we sell 6,000 pcs and Php 720,000.00 will be our

income yearly. We are expecting thousands of customers because we offer a very

delicious, nutritious, affordable and unique product. For the expenses or working capital

price is Php 54,000.00, it includes the ingredients, tools and equipment,

materials/packaging, promotion, transportation, utilities, salary, rents, permits/taxes due,

insurance food stall and supplies. If we will have Php 720,000 salary in 1 year then we will

have Php 2,160,000.00 3 years from now. And for the expenses or working capital, Php

54,000 x 32 since we have 32 months in 3 years is equal to Php 1,728,000, so, Php

2,160,000 – Php 1,728,000 is equal to Php 432,000, this will be our expecting sales 3 years

from now.

IV. Marketing Plan

The proponents come up with idea that business world is a very competitive

circulation and for an enterprise to be able to become stable in this world they should

overcome challenges or present innovative ideas to sustain their status and capability to be

in line. The proponents plan to provide a healthy and nutritious potato cheese balls, with an

adorable and great price, prepared a clean, healthy and neat environment. In addition, the

proponents plan to give a high quality food product with an affordable price and delicious

taste that the consumers will surely missed off.

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 A. Markets

The target markets of the proposed business are the residents of Agoncillo. The

people who love to eat potato and interested in our product. There will be no age and

gender because it is good for everyone’s health.

B. Competition

POTATO CHIPS FRENCH FRIES

Our competitors are Potato Chips and French Fries. The thing we have that differs

from them is we provide a high quality product and also we give the consumers an

affordable price to buy our product. Every ingredient’s that we use in making our product is

ensuring to be fresh, healthy and clean. We concluded that our product is very delicious,

healthy and affordable compared to our competitors product. Based on the observation we

conducted, it resulted that our product was in demand for it has an absolute cost advantage

over the competitors. In terms of food, POBA Company will surely lessen the stale products

and ingredients that we need in preparing our product. We want to assure the people

comprising the Potato Cheese Balls that our marketing strategy is much better over our to

our competitors by simply catching the attention of the customers due to the quality of

product that we sell and also we will create a profitable competitive strategy to make our

product marketable for the consumers.

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 Business competition is the contest between organizations that provide similar

products or service or that target the same audience of consumers.

These following are the competitors of our product:

C. Advertising and Sales Promotion

Programs

Promotion of product is one of the vital processes to make product known in the

market place. We believe that having it as marketing strategies will help to inform the

consumers about the product by distributing flyers, tarpaulin, online advertisement and

product logo. The proponents believe that establishing good communication with the

prospective consumer should with administered and in doing so making use of retaking

sites will be huge edge in promoting business such as twitter, Instagram, You tube and

Facebook.

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 Although many businesses temporarily suspended this promotion strategy for

customers during COVID-19, we still give a lifestyle discounts to the teachers, student,

veterans and seniors all they need is to present their ID.

Marketing is the process of getting your business noticed by the people who need or

want your products or services. Many small businesses come up with a fabulous business

idea but then fail to market it successfully. You need to get out there and spread the word

about your products or services to the right people to build your customer base. Advertising

and selling are part of the process but there is much more involved.

D. Customer Service

The “Potato Cheese Balls” will ensure the best nutrients needed by your body. This

product can bring enjoyment and satisfaction to your expectations. We will always treat our

consumers, and fellow partner’s honesty, courtesy and respect.

We are regularly communicate with our customers and also we will promote a free

delivery around Agoncillo, Batangas but if our customer is in far from our location we will

charged for delivery fee.

Even though we are starting a business, we will be always willing to learn and

embrace the new as it supports our mission and vision statements.

V. Operational Plan

A. The Product Description

Potato cheese balls are a trendy snack liked by most of the people. This classic

snack is prepared by boiling the potatoes, cream, salt, cheese, flour, eggs, and panko. It

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made into small balls and deep fried until crispy and crunchy. Taste best with any sauce or

chutney.

Potato cheese balls is great addition for breakfast, lunch, or tea time and can be

easily carried in lunch packs or serve for small parties. Potato cheese balls are yummy

deep fried mashed potato balls and have a cheese inside the potato balls. It can be serve

hot and crispy and have a different kinds of sauce. Potatoes provide the body essential

source of fuel and energy.

B. Physical Facility

We assured that are facilities is clean and the tools and equipments are in proper

place. We are located at Agoncillo Public Market and we are going to pay Php 8,000.00

every month for our rent area and it also had a huge parking for our customers vehicle.

C. Equipments and Machinery

The equipments and machinery for potato cheese balls are:

PEELER- A peeler (vegetable scraper) is a kitchen tool, a distinct type of kitchen

knife, consisting of a metal blade with a slot with a sharp edge attached to a handle, used to

remove the outer layer (the "skin" or "peel") of potatoes.

CHOPPING BOARD- A chopping board should be used when you are cutting

potatoes. Chopping board helps to ensure that this dirt doesn't come into contact with other

food.

KNIFE- Having the right knives for cutting will also make a difference in how easy

and consistent your cuts will be.

POTATO MASHER- A potato masher is an important utensil, needed in every

kitchen. Its importance lies both in the fact that almost everyone prepares mashed

potatoes and in the fact that it can be used for preparing some other meals
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 MIXING BOWL- A mixing bowl is used to mix ingredients as well as to store and

serve food. It is used for combining food ingredients when preparing recipes of potato

cheese balls. 

TONG- Tongs are the tool that you use to grip something and lift it. They are usually

jointed near the handle, with two grippers at the other end, so that it can one-handedly

grasp the potato balls and also it might use tongs to move potato balls when it’s hot.

SPATULA- A spatula is a broad, flat, flexible blade used to mix, spread and lift

material including foods. In mixing bowl we mix all the ingredients by using a spatula.

FANCY PLATES- A plate is a broad, concave, but mainly flat vessel on which potato

cheese balls can be served. A plate can also be used for ceremonial or decorative

purposes. Most plates are circular, but they may be any shape, or made of any water-

resistant material.

PAPER BOWL- A paper bowl, is a high-efficient and cost-saving alternative for the

community to move, carry, and keep various items. When our customers chose to take out

their orders for their pasalubong we will put it into paper bowl to be presentable and safe

the product. Paper has the advantages of easy processing, low cost, suitable for printing,

light weight, foldable, harmless, tasteless, pollution-free and so on.

APRON- Wearing an apron prevents to food coming into contact with the dust, dirt,

hair, germs and whatever else might have been floating around you throughout your day.

Finally, wearing an apron allows you to make a statement to those around you while you're

cooking.

GLOVES- Wearing gloves reduces spread of disease and by covering up the

remaining bacteria on our skin left there after washing. Whether or not a food handler

wears gloves when preparing food, it’s important to always wear gloves when preparing

food to be safe and clean the product that will sell.

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 HAIR NET- Hairnets serve two purposes. The first is to keep hair from contacting

exposed food, clean and sanitized equipment, utensils and linens, or unwrapped single-

service articles. The second purpose is to keep worker's hands out of their hair.

GAS TANK- A fuel tank (also called a petrol tank or gas tank) is a safe container for

flammable fluids. Though any storage tank for fuel may be so called, the term is typically

applied to part of an engine system in which the fuel is stored and propelled (fuel pump) or

released (pressurized gas) into an engine.

GAS DEEP FRYER- A deep fryer, or deep fat fryer, is a kitchen appliance used for

deep frying. Deep frying is a method of cooking by submerging food into oil at high heat.

We will use this machinery to fry the potato cheese balls, to make it crispy and hot.

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D. Technical Operation and Procedures

These are the procedures in making “ Potato Cheese Balls”

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 xj–YJ3U/4:0°F7
VI. PERSONNEL PLAN
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A. Management Organization

ADMINISTRATOR

MANAGER
STAFF STAFF

WORKER WORKER WORKER

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B. Department Organization

Administrator

 Management of office equipment

 Maintain a clean and enjoyable working environment

 Managing clerical or administrative staff

 Organizing, arranging and coordinating meetings

 Sorting and distributing incoming and outgoing post

Manager

 Supervise and lead a company’s operations and employees

 Design work schedules and organize employee training

 Resolve employee and client issues

 Ensure the work facility is safe, free of security issues and compliance with all

government regulations

 Work with outside vendors to maintain necessary business supplies

 Maintain a good working relationship with executives and other managers

 Design and implement procedures to improve profitability.

Staff

 Ensure an organized, clean and tidy work place

 Answers phones, schedules meetings and appointments.

 Makes any necessary arrangements such as reserving a conference room or

special equipment, make arrangements for conferences and travel

 Receiving or submitting paperwork, organizing and maintaining files and

gathering and inputting data among other duties

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  Enters various data and completes paperwork such as expense reports, track

deliverables and receivables and assists with budget tasks and other data

entry jobs.

Workers

 Do his or her work efficiently

 Ensure to perform their work on time

 Be able to handle the complains of the customers

 Satisfy the needs of the customers

C. Benefit Programs

Employees Benefit Programs such as health and life insurance, provided to

employees at the workplace. We will provide to our employees health insurance,

education loan, sick leaves, vacation leaves as well as flexible alternative arrangements

to our employees.

VII. FINANCIAL PLAN

A. Economic and Business Assumptions

 Challenges to public health.

 No significant competition in market.

 Steady supply of ingredients.

 Impact on traditional eateries, but new business model will emerge.

 No significant surprises in fashion to change our product portfolio

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B. Working Capital Requirement

The capital needs of this small business will amounted to PHP 53,690. This

will allow as flexible capital. The proponents have decided to contribute PHP 54,000

which is having the access with required total capital. Each proponent will contribute

PHP 9,000 for the total capital equipment of the proposed business.

C. Acquisition Schedule

I. Direct Material

S/N MATERIAL QUANTITY PRICE TOTAL

PER ITEM PRICE

1 Potatoes 3kg Php 297.00 Php 297.00

2 Cream 1 Pack Php 50.00 Php 50.00

3 Salt 1/2kg Php 30.00 Php 30.00

4 Cheese 1kg Php 280.00 Php 280.00

5 Flour 1/2kg Php 45.00 Php 45.00

6 Eggs 1 Tray Php 150.00 Php 150.00

7 Panko 1/2kg Php 55.00 Php 55.00

8 Oil 1L Php 80.00 Php 80.00

9. Ketchup 1L Php. 99.00 Php 99.00

Grand Total Php1,086.00

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II. Indirect Materials

S/N MATERIAL QUANTITY PRICE PER TOTAL

ITEM PRICE

1 Peeler 2 Php 119.00 Php 238.00

2 Chopping 2 Php 219.00 Php 438.00

Board

3 Knife 2 Php 179.00 Php 358.00

4 Potato Masher 2 Php 120.00 Php 240.00

5 Mixing bowl 3 Php 150.00. Php 450.00

6 Tong 2 Php 110.00 Php 220.00

7 Spatula 2 Php 99.00 Php 198.00

8 Fancy Plates 5 Php 68.00 Php 340.00

9 Paper Bowl 12 Php 200.00 Php 200.00

10 Apron 2 Php 196.00 Php 392.00

11 Gloves 4 Php 20.00 Php 40.00

12 Hairnet 2 Php 15.00 Php 30.00

13 Gas Tank 1 Php 760.00 Php 760.00

14 Gas Deep 1 Php Php 5,000.00

Fryer 5,000.00

Grand Total PHP 8,904.00

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III. Other Administrative and Operating Expense

Overheads Cost Amount

Rent ₱ 8,000.00

Material/Packaging ₱ 3,500.00

Food Stall ₱8,100.00

Electricity Bills ₱1,500.00

Water Charges ₱600.00

Transportation ₱ 7,000.00

Administrative & Selling ₱ 1,500.00

TOTAL COST ₱ 43, 700.00

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D. Financial Projection (for 3 Years)

I. Projected Income Statement

POBA Company

Projected Income Statement

Potato Cheese Balls

2022-2024

2022 2023 2024

Net Sales 720,000.00 800,000.00 850,000.00

Less: Cost of Goods Sold 532,715.31 595,456.51 601,415.21

Gross Profit 187,284.69 205,543.49 248,584.79

Less: Operating Expense

Selling Expense 8,500.00 6,286.00 4,536.29

Other Expense 315.92 350.99 390.75

Administrative Expense 15,434.93 28,485.33 28,868.65

Total Operating Expenses 24,250.85 35,122.32 33,795.69

Net Income 163,033.84 170,421.17 214,789.10

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II.Projected Financial Position

POBA Company

Projected Statement of Financial Position

Potato Cheese Balls

2022-2024

ASSETS 2022 2023 2024

Current Assets
Cash 289,067.45 350,657.43 456,718.90
Accounts Receivable 5,689.43 6,789.56 5,980.65
Inventory 9,456.78 10,069.45 11,567.90
Total Current Assets 304,213.66 367,516.44 474,267.45

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Non Current Assets
Property, Plant, Equipment 30,785.45 24,456.89 18,768.88
Total Non-Current Assets 30,785.45 24,456.89 18,768.88
TOTAL ASSETS 334,999.11 391,973.33 493,036.33
LIABILITIES & PARTNERS EQUITY
Current Liabilities
Accounts Payable 8,482.73 9,256.33 9,656.44
Vat Payable 3,370.15 4,689.97 4,899.75
Total Current Liabilities 11,852.88 13,946.30 14,556.19
Partners Equity

Partner 1 58,052.43 73,489.13 87,840.04

Partner 2 53,018.76 60,907.58 78,128.02
Partner 3 53,018.76 60,907.58 78,128.02
Partner 4 53,018.76 60,907.58 78,128.02
Partner 5 53,018.76 60,907.58 78,128.02
Partner 6 53,018.76 60,907.58 78,128.02
Total Partner’s Equity 323,146.23 378,027.03 478,480.14
TOTAL LIABILITIES & 334,999.11 391,973.33 493,036.33
EQUITY

This table shows the total assets and total liabilities and equity

amounting to Php 334,999.11. It is a good indication that the investment and

revenue are increasing and their withdrawarls, as well as, the expenses

descreasing. The company has enough assets to cover the future liablities

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