CULINARY BUSINESS PROPOSAL

“SOSBAK AWWA”

ARRANGED BY :

Name : Nur Hasya

Student Identification Number : 23110376

Class :M–C3

STIE TRI DHARMA NUSANTARA MAKASSAR

2024

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 PREFACE

We offer all praise and gratitude to Allah SWT and we convey our
prayers and greetings to the Prophet Muhammad SAW. Among the many
blessings of Allah SWT which brings us from darkness to the dimension of
light which gives wisdom and is most beneficial for all mankind, therefore I
can complete this business proposal task well and on time.

The aim and objective of preparing this proposal is to fulfill one of

the tasks given by lecturer Marwah Juwita Yusuf, SS.M.Hum in the English
II course.

In the process of preparing this assignment, I encountered

obstacles, but thanks to material support, I was finally able to complete
this assignment quite well.

Everything that is wrong comes only from humans and all the right
things come only from religion thanks to the blessings of faith from Allah
SWT, however of course this task is still far from perfection, therefore I
really hope for all suggestions and constructive criticism from all parties
for improvement in the next assignment. I hope that this assignment will
be useful especially for me and for other readers in general.

Makassar, 29 February
2024

Writer

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 TABLE OF CONTENTS

TITLE PAGE i

PREFACE 1

TABLE OF CONTENTS 2

CHAPTER I (INTRODUCTION) 4

A. Background 4

B. Purpose Of Making A Proposal 4

C. Product Excellence 4

CHAPTER II (PRODUCT) 6

A. Reasons Why You Chose This Business Name 6

B. Logo philosophy 6

C. Sales location and reasons why you chose that sales location 7

1. Picture II.1 8

D. Selling price of meatballs and spicy grilled sausages 9

E. Competition In Business 9

F. How To Sales Strategy 9

1. Picture II.2 9

2. Picture II.3 10

CHAPTER III (COOSTS OR CAPITAL) 11

A. Overall Capital 11

1. Table III.1 11

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 B. Production Costs For Thirty Days Or one Month 12

C. Promotional Costs 13

D. Operating Costs 13

1. Table III.2 13

E. Turnover/ Omzet
14

F. Calculate Profit 14

CHAPTER IV (CLOSING) 15

A. Conclusion 15

B. Suggestion 16

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 CHAPTER I

INTRODUCTION

A. Background

As time goes by, the number of culinary creations in

Indonesia is increasing, which are very numerous and very unique to
meet consumer interests. There are quite a lot of all types of food
served in all regions because the availability of raw materials is very
easy to obtain, giving rise to the idea of opening a "spicy grilled
meatballs and sausages" business.

The business of grilled meatballs and sausages with spicy

sauce is a food that can be said to be unique because this business
is also intended for all people to try its very delicious spicy and
savory taste. People are also more familiar with meatballs and
sausages, so this business has attracted quite a lot of public
attention.

The opportunity for grilled meatballs and sausages with

spicy sauce is still quite wide considering that grilled meatballs with
spicy sauce are a culinary delight that many people like. Even

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 though many grilled meatballs and sausages use other sauces, this
culinary dish is quite tempting because the sauce is different from
other grilled meatballs and sausages. With good management, this
business will run smoothly and successfully.

B. Purpose Of Making A Proposal

1. Increasing the enterpreneurial spirit in culinary

2. Bring out culinary inspiration

3. And working on entrepreneurial proposal assignments.

C. Product Excellence

1. The price of meatballs and spicy grilled sausages is very

affordable

2. Has a distictive spicy taste that is different from the others

3. The raw materials are very easy and affordable. Because there
are many ingredients available in markets or local shops and
the ingrdients needed are not expensive

4. Has a unique and delicious taste.

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 CHAPTER II

PRODUCT

A. Reasons Why You Chose This Business Name

From the results of the research and information I found, the

reason I chose the name of the grilled meatball and sausage
business is "SOSBAK AWWA" namely :

1. Consumer Likes and Preferences: Business names such as

"SOSBAK AWWA" were chosen because they reflect the unique
taste that consumers are interested in.

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 2. Quality and Price: The business name can also reflect the
quality of the products and prices offered, for example "These
grilled meatballs and sausages are quality at affordable prices.

3. Unique and Attractive: A unique and attractive business name

can help in business attraction and branding, such as "SOSBAK
AWWA".

4. Innovation and Uniqueness: Choosing a name that reflects the

innovation or uniqueness of the meatball and grilled sausage
products offered can be a supporting factor in culinary
marketing.

And there is also another reason why the meatball and grilled
sausage that I founded is called "SOSBAK AWWA" because the
word "SOSBAK" is an abbreviation for grilled meatball sausage.
Meanwhile, the word "AWWA" comes from a typical nickname for
my little brother.

B. Logo philosophy

Grilled meatball and sausage logo design is one of the important

aspects in building a strong brand image and depicting the unique
identity of the grilled meatball and sausage business. This logo is
able to attract consumer attention.

To create this effective logo, it is necessary to consider

several important design elements. First, choose a color that suits
the characteristics of the grilled meatballs and sausages, such as
red to describe the spicy and savory taste.

Apart from that, the shape and typography must also be

chosen carefully to reflect the desired impression, such as the

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 shape of meatballs and sausages that excite the taste buds. With
the right logo design, the meatball and grilled sausage business will
become increasingly well known and sought after by customers
who are looking for a delicious and unique culinary experience.

1. Design 1

This design uses a combination of red and black which

symbolizes enthusiasm and strength. This logo also uses the
symbol of grilled meatballs and sausages being grilled over hot
coals which symbolizes freshness and delicious deliciousness.

2. Design 2

The white color in the circle gives an idea that the product in the
packaging is very sterile and clean so it is suitable for public
consumption.

3. Design 3

The circle shape in the logo means it gives a dynamic

impression which can be interpreted as progress and moving
quickly in business. The circle shape is also the easiest shape
for the human brain to remember.

C. Sales location and reasons why you chose that sales

location

1. Sales location

My sales location is right in front of the house located at on

Sukamaju five street and face to face Pondok Mantap :

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 Picture II.1

2. Reasosns For Choosing The Sales Location

 Surrounding environment, because the surrounding

environment really supports the success of the business place.
because many people really like meatballs and grilled sausages,
such as adults, teenagers and children.

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  There are no rental costs for business premises because it is
not located in front of the house.

 Complete business support facilites

D. Selling price of meatballs and spicy grilled sausages

INFORMATION PRICE

grilled meatball IDR 5.000

grilled sausage IDR 5.000

E. Competition In Business

Competition in the culinary business is currently increasingly

tight, competition occurs in all types of business, including
competition in the meatball and grilled sausage business. So every
culinary business must be able to survive, and must even be able to
continue to grow. One of the important things that our own
business needs to do and pay attention to is retaining existing
customers, continuing to maintain the delicious and savory taste of
this grilled meatball and sausage business.

F. How To Sales Strategy

 Product

The products sold are "Meatballs and Spicy Grilled Sausages"

which are snacks or side dishes that are popular with many

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people.

Picture II.2

Picture II.3

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  Sales Location

The location chosen is quite strategic and easy to reach for the
public (consumers).

 Promotion

Promotion via pamhlets in front of house stalls, promotion via

other people and via instagram, facebook, and whatsApp
stories.

 Price

Prices are very affordable for all groups.

CHAPTER III

COOSTS OR CAPITAL

A. Overall Capital

Table III.1

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NUMBER TYPE SIZE UNIT PRICE AMOUNT

IDR
1 Gas Stove 1 IDR 1.000.000
1.000.000

2 LPG 3kg 1 IDR 20.000 IDR 20.000

3 Sauce Place 5 IDR 7.000 IDR 35.000

Large 1
4 IDR 18.000 IDR 18.000
Plastic Mica Pack

1
5 Skewers IDR 10.000 IDR 10.000
Pack

Small 1
6 IDR 14.000 IDR 14.000
Plastic Mica Pack

1
7 Soy Sauce IDR 14.000 IDR 14.000
Pack

1
8 Chili Sauce IDR 5.000 IDR 5.000
Pack

Mayonnaise 1
9 IDR 23.000 IDR 23.000
Sauce Pack

Meatball
10 rub IDR 40.000
Seasoning

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11 Sausage Stitch IDR 29.000
es

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 Meatball
12 IDR 180.000
Dough
IDR
1.388.000

B. Production Costs For Thirty Days Or one Month

One day sales of gggrrrilled meatballs : fifty sticks (25) x IDR

5.000 = IDR 125.000.

Chicken meat (Two kilograms) IDR 90.000

Sausage (Twelve seeds) IDR 29.000

Tapioca Flour (Three kiograms) IDR 30.000

Meatball seasoning IDR 30.000

Miling costs IDR 25.000

Soy Sauce IDR 14.000

Chili Sauce IDR 5.000

Mayonnaise Sauce IDR 23.000

Meatball rub seasoning IDR 40.000 +

IDR 286.000

IDR 286.000 x 4 weeks = IDR 1.144.000

So the production costs for one month are IDR 1.144.000

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C. Promotional Costs

The promotional method used to achieve sales targets for

meatballs and sausages is through :

 Pamphlet – Pamphlet

Pamphlets posted in front of stalls.

 Using other buyers’ object

Namely promotion through other people.

 Promotion via social media

Via instagram stories, facebook, and whatsApp.

The total promotional costs are :

 Phamphelts

50 sheets x IDR 1000 = 50.000

 Promotion via social media

Pay for wifi for a month IDR 150.000

D. Operating Costs

Table III.2

For operational costs for one month :

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 NUMBER INFORMATION PRICE

1 Electricity cost IDR 50.000

2 Water costs IDR 26.000

3 Miscellaneous expense IDR 40.000

Amount IDR 116.000

E. Turnover/ Omzet

 First assumption

If it is assumed that for a day i sell 25 skewers at a price IDR

5.000 every stitch, then the sales revenue in day is 25 x IDR
5.000 = IDR 125.000.

 If it assumed that in a month selling meatballs and grilled

sausages is 25 x 30 hari x IDR 5.000 = IDR 3.750.000

F. Calculate Profit

To find out the amount of net income for one month is :

Meatballs sales revenue IDR 3.750.000

Reduced (-)

Electricity cost IDR 50.000

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 Water costs IDR 26.000

Miscellaneous expense IDR 286.000 +

Amount IDR 362.000

IDR 3.750.000 – IDR 362.000 = IDR 3.388.000

So the sales profit for one month is equal to IDR 3.388.000

CHAPTER IV

CLOSING

A. Conclusion

Business in the food or culinary sector is indeed promising

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because a lot of the capital we invest can be returned or can also
collect profits, especially in today's modern areas with strange
names and unique foods that will quickly become famous among
young people, especially.

There is also the ability of the business to influence the

success or failure of the business we are running. The aim of
entrepreneurship in setting up a spicy grilled meatball and sausage
business is that apart from seeking profits for the business owner,
of course it also aims to preserve typical Indonesian culinary
delights and so that they are not less competitive with fast food.
other or typical foreign food.

In running this business, there are several things that might

happen in the process of business activities and these things can
affect the size of the profits the business gets. Things that may
happen and will definitely happen in the future include increases in
raw material prices, equipment damage, and product types of main
ingredients and complementary materials that are not durable.

I think this business can develop and will achieve success. I

am very confident that this business will progress and continue to
develop because the quality and taste are suitable for the tastes of
teenagers and adults to children. I am aware that this business will
not immediately develop rapidly, but I will continue to strive to
continue to try and develop this business. Some things I will do are:

1. Making quality and useful products to sell at

competitive prices.

2. Create and develop creative and innovative products.

3. etermine strategic marketing areas so that they can be

useful and increase profits.

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B. Suggestion

My advice in opening a business in the culinary industry,

there are many competitors who operate in the same business field,
so there is a need for business strategies that must be carried out
to face competition competitively. However, there are still
opportunities to open a business in the culinary industry. This is
because food is the main need for humans to carry out their
activities.

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