BUSINESS PLAN TEMPLATE

(To be used by ALL Strands)

Section One: The Business
Executive Summary
1. My Business Logo and tagline would be:

2. My company name will be:

GRILL BITE
3. My ultimate purpose/goal in doing business is/are:

MISSION
To provide our customers with the most quality of food and also provide them with
the best tasting BBQ.
VISION
Grill Bite is real deal barbeque. We have a passion for doing barbeque right. But
we’re more than just another restaurant. We’re more than just a business. We’re
also raising money and raising awareness things that are important to Grill Bite.
OBJECTIVE
 Grill Bite is a business that is established to be a pacesetter when it comes to how
standard BBQ restaurant and store be run in Caloocan City and even in the
Philippines. The Grill Bite aims to serve healthy, affordable, local food. Creating the
most comfortable dining experience possible. We have the goal of assembling a
team a dedicated workforce who will give our customers excellent customer service
at all times, a team that will ensure that we will continue to have repeated customers
and a team that will indeed make us the melting pot for barbecue lovers and
socialites in Caloocan City.
4. I plan to organize my company as (Sole, Corporation, Partnership, LLC, Other):
Partnership
5. I have been in business since or plan on starting on:
I am just starting out in the field of business but I will make sure that my business will
be popular.
6. Manager(s) for the company will be:
Apollo Nico Alvarez
Mark Sloan

7. My experience as an owner is/are:

In the field of business, you need to take risks to be strong person. You also need to
handle the customer and have patience of course to have a good image in your
business.

NOTES

In planning a business, you need to be determined in order to

achieve your goal for your business. Taking risks is already
part of it, but what matters the most is you always comeback
with the reason of why you started it in the first place. Knowing
your goal and the reason of why you are pursuing the
business you plan will keep you motivated.
 Products & Services
1. The products or services I sell are:

We offer both Filipino and Korean grilled meat and dishes. The staff is very friendly
and offers amusingly fast service, too.

2. The features and benefits of what I am selling are:

Upon entering the restaurant is like stepping into a real Korean one with a Filipino
twist of course. Sing along to your favorite KPOP and OPM songs as they play all
throughout the day and ready your ‘grams for a nice flatlay of their mouthwatering
side dishes. Also, Soju will always be waiting to be served. The tables are designed
having two grill pan (one for Filipino dishes and one for Korean dishes). The place
is just perfect for get-togethers of barkadas or families.

3. My products/services differ from my competition by:

The difference of our product and services in my competitors are, mostly the
restaurants nowadays offers only one delicacy when it comes to grilled foods
while, our restaurant offers both Filipino and Korean dishes which blends in our
neo culture today. You can have samgyupsal along with the infamous lechon
manok or grilled liempo.

4. . What makes my product/services unique and desirable is?

Since our main product is grilled dishes, we offer both Filipino and Korean
delicacies.

5. Customers will buy from me because:

The Grill Bite have a unique taste that you can’t find in another food restaurant.

Notes

In planning a business, it is important that you are sure of what you

are offering so that when it comes to making it happen, it will not
cost you so much since you have a very clear insight of what you
are willing to offer.
 The Industry, Competition & Market
1. I consider my competition to be:

My Greatest motivation because I want to know how can I improve every step of the
way given the common features they have in theirs in the field of business where I
am.

2. How I will measure against the competition:

I won’t let insecurity hinder my way to succeed but see this competition as an
inspiration to improve more.

3. My local competitors are:

The General’s Place
Gerry’s Grill
Mang Inasal
Samgyupsalamat
Masflex Table Top BBQ Grill

4. My national competitors are:

5. Some of the trends I see in my industry are:

The grill bite has this table with a grilling feature which is common in the Korean
restaurants. The only difference is, they can grill both Filipino and Korean dishes.

6. Some potential areas I see for growth are:

7. My typical customers have these characteristics in common:

The customers I expect to be interested in my business are the ones that both like
Filipino and Korean Cuisine.

8. These segments of customers are under-served by competition

Notes

When owning a business, it is important that you know how to handle

or manage competition including the accepting of criticisms.
 Marketing Plan
(Marketing should address the four P’s – Product, Price, Placement, and
Promotion)
1. My product or service is/are:

We offer both Filipino and Korean grilled meat and dishes. We serve a meal that are
good for 2, 4 and 6. It ranges from P399 to P1199. Our first branch is located at SM
Grand Central in South Caloocan. The staff is very friendly and offers amusingly fast
service, too.

2. My pricing strategy is (For example: premium, every day, low price, frequent sales):

Every day

3. The places/channels I will sell my product or service are:

I plan to have branches mostly in malls.

4. I will promote my product or service by:

I think the most effective way to promote my product is through famous vloggers
which is one of the trends now. Since people nowadays especially, the Generation
Z watches youtube frequently, it is very likely possible for them to at least see this
whenever it features from one of the video vlog of the vloggers. Also, creating a
page in social media which provides my restaurant’s information will also help to
advertise what we are offering and to interact with the customer’s inquiries.

5. My competitive advantage is:

Given that my food taste really well, you can avail it in such an affordable price.

6. I can add value or compete on the following non-price issues:

7. I will distribute my product or service by:

8. My use of advertising will consist of:

9. I will get feedback from my customers by:

Getting reviews on my facebook page. Also by asking customers personally for their
suggestions and criticisms. Conducting a survey will also be an option.

Notes

In terms of marketing plan, you should be able to consider your

target market and also your customer’s needs in order to sustain
both your satisfaction.
 Operating Plan
1. The location of my business is:
Rizal Ave Ext, East Grace Park, Caloocan, Metro Manila

2. My hours of operation will be:

Monday to Friday
10:00 am – 10:00 pm

3. This is a good location for my business because:

People tend to visit the park nearby. Also, the location itself is the center of the City
which denotes that a lot of people are going there.

4. I will be involved with the business by completing the following duties:

5. The equipment/furniture/fixtures I need for my business would include:

Charcoal
Basic Tool kit
Oven
Grill
Deep-fryer
Walk in cooler
Freezer
Baking pans
Fire extinguisher
Silicone Basting Brush
Super Skewer Barbecue Skewer
Apron
Chair
Table
Lights
Menu
Cash Register
Uniform
Hand sanitizer
Infrared Thermometer
Chimney Starter
Bear Paws
Cedar Grilling Planks

6. If I need to hire new employees, I will need to hire for these new positions:
Cashiers
BBQ CHEF
 Greeters/ Customer Service Agent/ Table Attendant
Cleaners
Security Officers.

7. I will provide the following benefits to my employees:

Health care
Retirement
Paid Time Off
Workplace flexibility
Wellness Program
Pay Raise or Performance Bonus
Professional Training

8. I will recruit my employees by or from:

Already have experience in cooking
Graduated in HRM
Honest
Good manners
Know how to smile everyday

9. My suppliers and vendors are:

10. Changes I am considering for the business (if purchasing an existing business):

Notes:

An operational plan is a document that describes how you hope to

get your product or service from an idea to production and
distribution. It describes the steps you will take and spells out
exactly how you plan to meet your objectives. It details the people
involved, the finances necessary for implementation, the strategy to
accomplish your plan, and the risks involved. It is a detailed
document that accounts for all elements of your strategy, and is
important for the ultimate success of both your plan and your
company.
 Management & Ownership
1. The owners of my company are:
Christian Renz C. Gallardo

2. My attorney is:
ROBERTO A. BAQUIRAN
3. My accountant is:
Marie D. Delacruz
4. Other professionals that I will use are (accountant, banker, insurance agent, engineer,
consultant, etc.):
Joshua L. Quezon
Tristan S. Castro
Jewishen M. Fernando
 SWOT Analysis
5. The strengths of my business are (internal characteristics):
Location
Affordable food
Unique taste
Excellent service

6. The weaknesses of my business are (internal characteristics):

Obesity
Limited stocks of food
Lack of skills

7. I see the following opportunities for my business (external characteristics):

Collaboration
Unique food

8. I see the following threats/challenges for my business (external characteristics):

Competitors
Notes

SWOT Analysis helps you to build on what you do well, to address what
you're lacking, to minimize risks, and to take the greatest possible
advantage of chances for success.

Financials
1. The total investment required is:
100,000
2. The collateral I can use for financing includes:
Online loans
 Inventory financing
Cash secured loan
3. If I am short on money for my project, I can get more from:
In my vault
4. My bank is, or the banks I would like to work with are:
BPI
CHINA BANK
BDO

Notes:

Financials is a snapshot of the current state of your business. With

projections, it informs your short and long-term financial goals and
gives you a starting point for developing a strategy. It helps you, as a
business owner, set realistic expectations regarding the success of
your business.