Republic of the Philippines

Department of Education

Region VI-Western Visayas

Schools Division of Iloilo

CALINOG NATIONAL COMPREHENSIVE HIGH SCHOOL

Calinog, Iloilo

Sweet Flavoured

Ice Candy

Business Plan
Prepared by:
Rolet Jay T. Aytona
Paul Christian Castro
Ma. Liza Caballero Diaz
Maedan C. Catamin
Arlou Cerbas
Justin Lebanan

09456828640

APRIL 2023
Table of Contents
Part I. Executive Summary

-[Company Information]

-[Market Opportunity]

Part II. Description of the Business

A. Name of Business
B. Mission
C. Vision
D. Objectives

Part III. SWOT Analysis

Owner’s Name:
Name of Business:
Address:
STRENGTHS
WEAKNESSES
OPPORTUNITIES
THREATS

Part IV. The Organizers

Part V. Marketing Plan

A. Product
B. Price
C. Place
D. Promotion

Part VI. Procedure

Part VII. Sales Plan
Part VIII. Conclusion and Recommendation
Appendix
Executive Summary

I. Brief Description of the Project

Sweet Flavour Ice Candy is committed to uniformly provide convenience and
high customer satisfaction for its customers offering flavor at an affordable
price. It suits the tastes and cravings of people at any age and gender
allowing them to have their “sweet needs” satisfied in one single purchase.

A. Innovativeness
Sweet Flavour Ice Candy business in not so new in today’s market. Ice candy
business is indeed a profitable business because we can operate the business
with our friends and even classmates. It is a business that would not take
much of our time. Today, many businesses or entrepreneurs make their own
strategies or think new and unique ideas to lead the market. The concept of
“innovativeness” plays an important role to achieve the competitive
advantage of one business to another.

Our business is best when it comes to customers’ taste preference and at the
same time affordable price. Sweet Flavour Ice Candy business introduces the
flavor like buko pandan.

B. Social Impact
Small businesses give people opportunity to achieve financial independence
and encourage. Innovation is the process of making a product new or better.
It can also be the process of doing some service or action in a new way. In
business, innovation also has to include the concept of improvement.
As the business company provides affordable cost, excellent quality service to
customers of Sweet Flavour Ice Candy to be satisfied in the near future.

C. Profitability
Based on the analysis of the target market by the advocates, it is predictable
that the plan suggested business has excellent potential to produce
accumulative earnings throughout the business lifetime. The small business
has great opportunity to achieve its success.

[Company Information]-
Our business aims to provide buko pandan ice candy to customers/buyers;
we plan to succeed in every part of our business. Our products are surely
made from good quality ingredients. We aim to provide ice candy craving
customers with the satisfactory level they need. We can make quality ice
candy that customers will love.

As summer approaches, it may be a good time to try to make ice candy.

Our buko pandan ice candy is an inexpensive way to beat the heat or to
simply enjoy a dessert. This one is very easy to make, and its selling process is
convenient as we only have to store them inside a freezer. It doesn’t also cost
much to prepare them, which doubles our profit.
All we need is a good choice of ice candy flavor typically buko pandan, purified
water, and a reliable freezer.

This company plans to implement its business this year 2023, it was planned at
March in the same year by our group members that will take part in running the
business.

Our objective is to create a sustainable business that could benefit us in thefuture.

And most likely to let our customers enjoy our product that suits their needsin all
season

[Market Opportunity]
It is a very common trend to not find ice candy businesses located in places
that are populated . The popular trend is to situate our ice candy business in a
place that has a great number of people. Our school is an excellent place to
site our ice candy business.

Another trend in the industry is that you will find stores that will most likely
stay on top of their game if they sell a variety of candies, chewing gums,
chocolates, etc from several manufacturers within and outside the United
States, especially if they offer their products at relatively low prices compared
to their competitors.

Description of the Business

Ice Candy Buko Pandan is a business that specializes in producing and selling
a refreshing and delicious frozen dessert called ice candy, which is made with
the flavors of buko (young coconut) and pandan (a tropical plant known for
its fragrant leaves).

The ice candy is made by mixing together buko juice, pandan extract, sugar,
and other ingredients, then pouring the mixture into small plastic bags and
freezing them until they solidify. Customers can then purchase the ice candy
and enjoy it as a cool and refreshing treat on a hot day.

Ice Candy Buko Pandan may offer a variety of flavors in addition to the classic
buko pandan, such as mango, ube (purple yam), or chocolate. The business
may sell their products through various channels, such as a physical store, a
food cart, or online through a website or social media platforms.

The target customers for Ice Candy Buko Pandan are those who are looking
for a sweet and refreshing snack to beat the heat, such as children,
teenagers, and adults. The business may also cater to events and parties by
offering bulk orders of their ice candy.

A. Name of Business
Our business is name “Sweet Flavour Ice Candy” which is decided by our
group for it can catch the customers attention, as well as it is really the true
taste of our product.
B. Mission
Our mission is to provide excellent taste and flavor for our ice candy treats at
an affordable price and to promote and motivate the entrepreneurial spirit.

C. Vision
Our vision is to become the leading producer and seller of high-quality frozen
desserts in our School. We strive to offer our customers a refreshing and
unique flavor experience that captures the tastes of the tropics, while also
providing a fun and enjoyable atmosphere. We believe in using natural and
locally-sourced ingredients to produce our products, and in creating a brand
that is synonymous with quality, innovation, and customer satisfaction. Our
ultimate goal is to expand our business nationally and internationally, while
always maintaining our commitment to our customers and our values.

D. Objectives
To earn honest profits and to provide customers the satisfactory level of our
product.

SWOT Analysis
Owner’s Name:
Name of Business: Sweet Flavour Ice Candy
Address:
STRENGTHS WEAKNESSES
High sales -
During the summer season
there is always a high
demand for ice candy as it
is nourishing and energizes
everyone hence people will
constantly demand for it.
Good Quality and Low
Prices -
We offer good quality ice
candies that are produced
from fresh coconut and
milk items. We offer low
prices compared to our
competitors which is
likewise reasonable prices
for our customers.
The Organizers
OPPORTUNITIES
A major weakness that
may count against us is
that we are new to this
type of business and do
not have the financial
capacity to compete now
that the competition in the
business industry is
extremely difficult because
there are many ice candy
vendors or people who sell
ice candy because it is
summer. Another issue we
see is that we have little
knowledge of this type of
business.
THREATS
Seasonal Demand: Competition:
·  During this summer ·  We have competitors
season there is always a from other sections with
high demand for ice – the same product . We will
candy. If we sell ice try to maintain a
candies at school in the competitive edge by
summers we might make offering our customers
greater sales during that reasonable prices.
season.
Due to the high
temperature everyone will
demand for ice candy.
 ROLET

PAUL LIZA

MAEDEN JUSTIN ARLOU

JIM

Marketing Plan

Target Market
The possible consumers of the buko pandan ice candy are students in the junior and
senior high, and they are the major target market

A. Product - Buko Pandan Ice Candy

B. Price- ₱ 10
C. Place - Calinog National Comprehensive High School
D. Promotion – Free Sample

Procedure.

 My Group and I came up with the idea of selling ice candy because it is
now summer and suitable for hot weather. It's not only cheap, but it's also
delicious and sweet.

 After that, we identify who our target market is and how much each of the
necessary ingredients will cost.

 We will now purchase everything we need to make ice candy so that we

can proceeded to the promotion.

 In promotion we choose free sample as a promotion to ensure customers

that our product are high quality and delicious.

 We will calculate the earnings per day to monitor how much we’ve
earned.

 We will also make a back up plan on what will happen or conflict in the
future so that we won’t panic on what will going to happened.
Sales Plan

We estimate the total cost of the ingredients for creating ice

candy. We calculated a total of 180 php (50 php for condensed, 40
php for sugar, 30 php for cornstarch, 30 php for gelatin, and 30
php for coconut). We divide 180 by 7, thus the amount each
member is 25, but I decided to make it 30 so we don't run out of
funds. We planned to create 40 pieces of ice candy in order to
earn 400 php less 180 for capital, with the remaining 220 as profit
We don't see any financial matter.

Conclusion and Recommendation

Our Buko Pandan ice candy appears to have significant potential for success.
Our product is unique and has the potential to reach a broad audience.
Additionally, the low overhead costs and simple production process will give
us a competitive advantage in the market. To ensure the success of our
business, we need to develop a strong marketing plan that includes social
media and word-of-mouth advertising. Through this strategy, we will be able
to reach and engage with our target audience and build a loyal customer
base. As our business grows, it may be beneficial to consider expanding our
product line to include other types of ice candy flavors and even branching
out into other complementary products to increase our revenue stream.
Overall, we believe that with the right strategy and dedication, our Buko
Pandan ice candy business has the potential to thrive and grow in the market.