SECTION I

OVERVIEW

VISION:

 To grow our business and open new locations in different cities and regions.
 To build a brand known for its innovative and diverse turon offerings.
 Continuously introduce new and exciting flavors to our menu.

MISSION:

 To surpass customers' desires with high-quality, delicious Turon.

 To constantly innovate and improve our recipes in order to provide our customers with a
diverse range of flavors and options.
 We will continue to use fresh and locally sourced ingredients in our turon.
 To provide exceptional customer service that makes all customers feel welcome and
enjoy
 To run our company with integrity, professionalism, and long-term viability in mind.

OBJECTIVES:

 To develop a Marketing strategy to promote our product and attract customers.

 To continuously improve our product and processes to ensure consistent quality and
customer satisfaction.

CORE VALUES
 Teamwork- We believe in the power of collaboration and working together towards a
common goal. We value each team member's unique strengths, ideas, and perspectives,
and strive to create a supportive and inclusive environment where everyone can
contribute and grow.
 Open-mindedness- We value diversity and are open to new ideas, perspectives, and
experiences. We believe that being open-minded allows us to learn, grow, and adapt to
change, and helps us to build stronger relationships with others.
 Loyalty- We are committed to building strong, lasting relationships with our customers,
and each other. We believe in maintaining trust, respect, and integrity in all our
interactions, and are dedicated to providing the highest level of service and support.

1
 SECTION II

EXECUTIVE SUMMARY

Turon Me On is locally owned business by Grade 12 Accountancy, Business and

Management students of Rosales National High School, whose main focus is to provide high-
quality and affordable snacks to their fellow students. Turon is a convenient snack that can be
enjoyed at any time of the day. The products are perfect for students who are always on the go
and need a quick and filling snack to keep them energized throughout the day. We also offer
delivery services to make it easier for our customers to enjoy our products anytime and
anywhere. The target customers are students who are looking for a quick and delicious snack to
satisfy their hunger during their busy schedules. The business offers a variety of turon flavors
that are made with fresh and natural ingredients. We understand that students have limited
budgets, so we make sure that our products are affordable without compromising the quality and
taste. As a student-run business, we are committed to providing excellent customer service and
building strong relationships with our customers. We believe that our business can make a
positive impact on our school community by providing delicious and affordable snacks while
also promoting entrepreneurship and sustainability.
Moreover, the business name Turon Me On was inspired from on the word "turn,"
implying that the business is enticing or captivating. By associating our name with the delectable
turon dessert, the business aims to evoke a sense of delight, pleasure, and indulgence in its
customers. The name choice could also indicate that the business offers a variety of tasty treats,
possibly inspired by Filipino cuisine or incorporating turon as one of their or our signature.
Turon is a popular snack in the Philippines made with sliced bananas wrapped in spring roll
wrappers, deep-fried until crispy, and coated with caramelized sugar. It's often enjoyed as a
sweet treat or dessert.
A competitor is normal when it comes to field of business and Turon Me On has also
competitors be it inside the school premises or outside. To be able to gain first-hand knowledge
about its markets, the young entrepreneurs conducted a market study to know especially on how
much they spend in buying their snacks, what do they usually eat for snacks, and so on. In order
to make difference from their competitors the young entrepreneurs of Turon Me On made
innovations in their product.
The business location is very favorable, providing high visibility and high flow of
customers, Turon Me On will be situated inside the premise of Rosales National High School
and will sell Turon Me On for twenty pesos (Php 20.00) for three pieces (3 pcs) and eight pesos
(Php 8.00) for one piece (1 pc) to the teachers and students. The following assumption were
made by the proponents for the Turon Me On, the market share will be 15%, since the
proponents assumed that the markets who will buy in school canteen can be also our prospect
customers. To create awareness, the proponents will conduct a marketing campaign by creating
flyers and posters that will be displayed in strategic locations within the school premises. The
flyers and posters will contain information about Turon Me On, such as the price point, the
quality of the products, and the location of the business. The campaign will also include social
media marketing by creating a Facebook page where customers can follow and get updates on
the latest products and promotions. Additionally, the proponents will conduct product sampling
during school events and activities to introduce the product to potential customers and allow
them to taste the products. By implementing these marketing strategies, Turon Me On can create
awareness and generate interest in its products among the students of Rosales National High
School, which can result in increased sales and market share.

2
 Through the collaboration of great and unique ideas from the seven young entrepreneurs
namely: Leiren Julia P. Ringor, Princess Mae D. Caspe, Liliane C. Herreria, Nicole Ann B.
Gonzales, Katryn R. Javier, Marian Fate P. Leal and Marjorie D. Ceralde, from Accountancy,
Business and Management of Rosales National High School -- Senior High School, they have
come up with "Turon Me On" as a food business that helps students to satisfy their hunger
during their busy schedules.

Turon Me On is indeed a small food business which is owned by Group 6 of

Accountancy, Business and Management, grade 12- ABM A. All members in this organization
will divide all the responsibilities in everyday running of the business. Each member is assured
to be trained and equipped with the necessary skills and knowledge to effectively contribute to
the success of Turon Me On. The group will work together to ensure that the business runs
smoothly and that customers are satisfied with the products and services offered. Each member
will have a specific role to play in the business, such as handling finances, marketing,
production, and customer service. By working together and utilizing each member's strengths,
Turon Me On can provide high-quality products and services to its customers while also
achieving its business goals.
Turon Me On is composed of the following qualified and dedicated entrepreneur;
Manager who acts as the leader of the group and responsible in reporting the state of the
business, Assistant manager who is the right- hand of the manager who helps her in doing the
reports and necessary works. Secretary who organized, compile, and record the business
processes and operation. Treasure whose job is to collect and keep the money and also
responsible in recording the financial statement of the business, Auditor who is responsible in
auditing and checking the money. Seller who is responsible for initiating sales conversations and
making the selling process easy for customers in day to day operation. Bookkeeper who is
responsible for business daily financial accounting, and allocating funds properly to ensure the
business continuous functioning. Purchasing manager of raw materials who is responsible in
daily purchasing of raw materials for the goods production of the business. Furthermore, the
enterprise requires its entrepreneurs to apply the basic ethics of serving and cooking food for the
safety of the customers. It's also aims to give the customers the food experience that they deserve
by providing high-quality products that are delicious, healthy, and safe to consume. The team is
committed to using only the best ingredients and following strict food safety protocols to ensure
that the products are of the highest quality. They will also strive to provide excellent customer
service by being friendly, courteous, and responsive to the needs of their customers.
The entrepreneurs of Turon Me On are dedicated to providing high-quality and
affordable snacks to their fellow students at Rosales National High School. They have conducted
market research and made innovations to stand out from their competitors. With a favorable
location and effective marketing strategies, they aim to create awareness and generate interest in
their products among the student population. The group is composed of qualified and dedicated
entrepreneurs who will work together to ensure the smooth running of the business and the
satisfaction of their customers. They are committed to providing high-quality, delicious, healthy,
and safe products while also promoting entrepreneurship and sustainability. Turon Me On is a
promising business venture that can make a positive impact on the school community and the
young entrepreneurs involved.

3
 SECTION III

GENERAL BUSINESS DESCRIPTION

Turon Me On is a food business specializing in the production and distribution of

banana spring rolls, also known as "turon." Turon is a popular Filipino snack made by wrapping
slices of ripe bananas in spring roll wrappers, which are then deep-fried until golden and crispy.
At Turon Me On, we take pride in creating high-quality turon using premium ingredients
and traditional recipes. Our banana spring rolls are made with ripe, sweet bananas that are
carefully wrapped in delicate spring roll wrappers, ensuring a perfect balance of textures and
flavors. We offer a variety of turon flavors, including classic banana, banana with jackfruit, and
banana with chocolate, providing options to suit different taste preferences.
In addition to our commitment to quality, Turon Me On emphasizes convenience and
accessibility. We provide our banana spring rolls as ready-to-eat snacks, making them ideal for
on-the-go consumption. Whether it's a quick bite during a busy day or a tasty treat for special
occasions, Turon Me On aims to satisfy customers' cravings for delicious and satisfying snacks.
Our business operates through various distribution channels, including partnering with
local cafes, food stalls, and supermarkets to make our turon easily accessible to customers. We
also offer catering services for events, allowing individuals and organizations to enjoy our
flavorful banana spring rolls in larger quantities.
Turon Me On's mission is to bring the authentic flavors of Filipino cuisine to a wider
audience, showcasing the delightful combination of sweet bananas and crispy wrappers. We
strive to provide a memorable snacking experience that celebrates both tradition and innovation,
all while delivering exceptional customer service and value.

4
 SECTION IV

INDUSTRY AND MARKET

The industry and market for Turon Me On, also known as banana spring rolls in Filipino
cuisine, can be categorized within the broader snack or dessert segment. Turon is a popular
Filipino street food and dessert made by wrapping sliced bananas in spring roll wrappers, often
with additional ingredients such as jackfruit and brown sugar, and then deep-frying them until
crispy.
The market for banana spring rolls is primarily focused on Filipino cuisine and its
enthusiasts, both within the Philippines and in Filipino communities around the world. Turon is
widely consumed as a snack or dessert in the Philippines and is often sold by street vendors, in
food stalls, or in Filipino restaurants.
The popularity of Filipino cuisine has been increasing globally, with a growing interest
in exploring different flavors and cultural experiences. As a result, Filipino food, including
desserts like Turon, has gained attention and become more widely available in various markets.
In addition to the traditional banana and brown sugar filling, there have been variations
and adaptations of Turon that incorporate other ingredients such as chocolate, ube (purple yam),
and different fruit fillings. These variations cater to different tastes and preferences, attracting a
broader consumer base beyond the Filipino community.
When it comes to the market for Turon Me On or banana spring rolls, factors such as
taste, quality, convenience, and pricing play important roles. Consumers are generally drawn to
products that offer authentic flavors, use high-quality ingredients, and provide convenience in
terms of preparation or packaging.
To understand the specific industry and market conditions for Turon Me On or banana
spring rolls, it would be beneficial to conduct market research. This research could involve
analyzing consumer preferences, identifying competitors, assessing distribution channels, and
determining pricing strategies. Additionally, it would be valuable to explore avenues for
marketing and promoting the product to reach the target audience effectively.

5
 SECTION V

MARKETING PLAN

Current Market Situation

Popularity of Turon Me On; Turon, which is a Filipino snack made of thinly sliced
bananas wrapped in spring roll wrappers and deep-fried, is a well-loved and popular snack in the
Philippines. It is commonly sold by street vendors, in local eateries, and even in some fast-food
chains.
Cultural Significance, Turon holds cultural significance in the Philippines and is often
associated with traditional Filipino cuisine. Its familiar flavors and affordability make it a
favorite among locals and tourists alike.
Growing Demand for Filipino Cuisine, Filipino cuisine has gained international
recognition in recent years, and there is an increasing demand for authentic Filipino dishes and
snacks worldwide. This presents an opportunity for products like Turon Me On to cater to a
broader market beyond the Philippines.
Health and Dietary Considerations, In recent years, there has been a growing interest in
healthier food options and dietary preferences, such as vegetarian or vegan diets. Turon Me On
can capitalize on this trend by offering variations that cater to specific dietary needs or by
highlighting the use of natural and nutritious ingredients.
Competition, The market for banana spring rolls in the Philippines can be competitive,
with various local eateries, food stalls, and even packaged products vying for consumer attention.
To succeed, Turon Me On will need to differentiate itself through unique flavors, high-quality
ingredients, innovative packaging, or other distinguishing features.

6
Product/ Service Description

Figure 1

Image of Turon Me On

The Turon with ube fillings is a Filipino dessert made by wrapping slices of ripe plantains
and ube halaya in spring roll wrappers and deep-frying then until crispy. The result is a
deliciously sweet and crunchy treat with a creamy, and flavorful filling which is ube. Ube, on the
other hand, is a purple yam commonly used in filipino desserts as a sweet filling. Combining the
two result in a delicious and unique twist on the classic Turon. The combination of sweet banana
and the rich ube filling create a perfect balance of flavors. It's a must-try for anyone looking to
explore the filipino cuisine. Our Turon starts with carefully selected, perfectly ripe bananas,
ensuring a natural sweetness that shines through with each bite. The bananas are then delicately
wrapped in a thin, golden-brown spring roll wrapper, creating a tantalizing contrast of soft and
crispy elements.
When cooked to perfection, our Turon boasts a crunchy exterior that encases the soft,
tender banana within. As you take your first bite, you'll experience the delightful crackle of the
wrapper followed by the smooth, luscious banana filling that's enhanced by its natural
caramelization.

7
 Comparison of the Product with its Competitors

Turon Me On has at least 10 competitors; however, there are only three stores that offer
Turon, Canteen A, Canteen B, and Canteen C.

Table 1
COMPETITOR PRIC LOCATIO FACILIT STRENGT WEAKNESSE STRATEG
S E N Y H S Y
Php Excellent Excellent Excellent High Price Target
Canteen A 8.00/p Location and different
c facility market and
offer lower
prices.
Php Excellent Excellent Excellent High Price Target
Canteen B 8.00/p Location and different
c facility market and
offer lower
prices.
Php Excellent Excellent Excellent High Price Target
Canteen C 8.00/p Location and different
c facility market and
offer lower
prices.

In order to make our business competitive enough, we will give special turon, our product
a new face by inventing a new flavor which could trigger the curiosity of our customers. We will
also change its packaging to make it more appealing and unique. And lastly, we will make sure
that our customers will be satisfied with our product because of its taste, nutrients and affordable
price.

Location
Turon Me On will be located in Rosales National High School-Senior High School
particularly in front of the classroom of the entrepreneurs (Room 1 ABM Building), every
Monday to Friday starting at 8:00 am to 5:00 pm. It is expected that our business stall will be
accessible to the students and teachers from Senior High School since they usually pass this
place every day.

8
 Figure 2

Rosales National High School Campus Turon Me On Location

Market Area
"Turon Me On" will be situated inside the premise of Rosales National High School who
main markets are the students of Senior High School.

Market Share
The competition of Turon Me On are the school Canteen, Outside the School, Kyutie Pie,
and Dolce Capanna.

9
 Figure 3

Market Share of Turon Me On between its Competitors

Sales
Kyutie
Turon Me OnPie
10%
15%
Dolce Capanna
10%

Outside of the
School
15%

School Canteen
50%

Kyutie Pie Dolce Capanna School Canteen

Outside of the School Turon Me On

The total percentage of Market Share for Turon Me On is 15%, while there’s 50% for
school canteens, 10% for Kyutie Pie, 10% for Dolce Capanna, and 15% for other food business
outside the school.

Price Study
Pricing a product is a very tough decision as it needs to consider all the factors which
will satisfy customers and also generate profit for the business. The pricing strategy of Turon Me
On is to offer affordable prices without compromising the quality and taste of the products. The
target customers are Senior High School students who have limited budgets but still want to
enjoy a delicious turon with fillings. Moreover, by offering a reasonable price, Turon Me On can
also differentiate itself from its competitors. The business understands that there are other snack
options available to students, so it aims to provide a unique and affordable option that can satisfy
their hunger and cravings.

10
 Table 2

Prices of Turon Me On Products

Name of Product Image Price

Php 8.00 (1pc)

Turon Me On Php 20.00 (3pcs)

11
Promotional Measures
Promotion is a significant factor that determines the success of any business. It involves
creating awareness about the products or services offered by a business to potential customers.
Business Promotion is the process of promoting a business or its products and services to
potential customers. Well designed marketing and promotional strategies ensure long-term
success, bring in more customers and ensure profitability for businesses.

• Flyers and Posters

The entrepreneurs will use printed materials like flyers and posters to market or promote
Turon Me On to the target markets such as the Senior High School students from Rosales
National High School. The flyers and posters will be designed in an eye-catching and attention-
grabbing manner to attract the students' attention. The flyers and posters will contain information
about the products offered, such as the different flavors of turon with ube fillings and their
prices. The entrepreneurs will strategically place the flyers and posters in areas where the Senior
High School students are likely to see them, such as in the school's bulletin boards, canteen, and
other common areas. They will also distribute the flyers to the students directly during school
events or during break time.

Figure 4
Sample of Turon Me On’s Flyer and Posters

• Online Advertising

Online Advertising is a form of marketing and advertising which uses the internet to
deliver promotional marketing messages to the customers. It is one of the most effective ways for
businesses to reach the target audience and promote their products or services. The business will
use various social media accounts such as Facebook to create an online presence and promote
their business. Facebook is one of the most popular and widely used social media sites. Creating
a Facebook page for the business is a great way to connect with potential customers and promote
their products or services. The page can be used to showcase the business's offerings, post
updates, and interact with customers through comments and messages.

12
 Figure 5

Turon Me On’s Facebook Page

Marketing Budget
Promoting and advertising the business is very important for the business to grow and be
successful. The Marketing Budget for Turon consists of two categories: Posters and Flyers. The
posters category has a quantity of 20 and a cost of Php 100.00, which represents 45% of the total
marketing budget. The flyers category has a quantity of 100 and a cost of Php 130.00, which
represents 55% of the total marketing budget. The flyers yield the highest percentage which is
55%, and followed by the posters with 45% percentage. The total Marketing Budget has Php
230.00, which is an affordable and reasonable amount for the business.

Category Quantity Cost Percentage

Poster 20 Php 100.00 45%
Flyers 100 Php 130.00 55%
Total 120 Php 230.00 100%

13
SWOT Analysis
Table 3
SWOT Analysis of Turon Me On
STRENGTHS
 Unique and Innovative: Turon Me
On stands out in the market as it offers
a unique twist to traditional spring
rolls, attracting customers looking for
something different and exciting.
 Taste and Flavor: The product's taste
and flavor are key strengths, appealing
to both local and international
consumers with its delicious
combination of sweet and savory
fillings.
 Versatility: Turon Me On can be
enjoyed as a snack, dessert, or even as
a main course, catering to a wide
range of consumer preferences.
Branding and Packaging: Effective
branding and attractive packaging help
create a distinct identity for Turon Me
On, making it visually appealing and
enticing to potential customers.
OPPORTUNITIES
 Growing Demand for Convenient
Snacks: The rising demand for on-
the-go snacks presents an opportunity
for Turon Me On to target busy
individuals seeking quick and tasty
food options.
 Diversification of Distribution
Channels: Exploring partnerships
with food delivery services,
convenience stores, and supermarkets
can expand the product's reach and
accessibility.
 Health-Conscious Market:
Capitalizing on the growing trend of
health-conscious consumers,
developing a healthier version of
Turon Me On, such as using organic
or gluten-free ingredients, could
attract a wider audience.
14
WEAKNESSES
 Limited Market Reach: If Turon Me
On is a new product, it might have
limited market awareness, making it
challenging to penetrate established
markets.
 Seasonal Appeal: Turon Me On's
popularity might fluctuate depending
on seasonal trends, as it may be more
popular during certain periods or
celebrations.
 Ingredient Sourcing: If the
production of Turon Me On heavily
relies on specific ingredients or
suppliers, any disruptions or changes
in the supply chain may pose a risk to
its availability and consistency.
THREATS
 Intense Competition: The food
industry is highly competitive, with
numerous established brands and local
vendors offering similar products.
Turon Me On must differentiate itself
to stand out.
 Changing Consumer Preferences:
Consumer preferences can evolve
rapidly, and if Turon Me On does not
adapt to changing trends or fails to
offer variety, it may lose market share.
 Food Safety and Quality: Ensuring
consistent food safety standards and
maintaining quality control throughout
the production process is crucial. Any
lapses in this regard can result in
reputational damage and loss of
consumer trust.
 SECTION VI

PRODUCTION PLAN
Production Process

Machinery and Equipment

Table 4
List of Machinery and Equipment used in the Production Process

IMAGE NAME DESCRIPTION

Gas Stove A gas-powered appliance
used for cooking food by
heating pots and pans with an
open flame.

Frying pan A flat-bottomed pan with

low sides and a long handle,
used for frying foods.

Strainer A kitchen tool used to

separate solids from liquids
by pouring the mixture
through a mesh or perforated
surface.

Plate A flat dish used for serving

or eating food.

Tong A utensil consisting of two

arms joined by a pivot, used
for picking up and holding
things, such as food, in
cooking.

15
 Knife A cutting tool with a sharp
blade used for slicing,
chopping, and preparing
food.

Chopping board : A flat board used for cutting

and preparing food, typically
made of wood or plastic.

Raw Materials Requirements

Figure 6
Image of Raw Material used in the Production Process
 Banana
 Lumpia Wrapper
 Brown Sugar
 Oil
 Ube filling
 Cheese
 Milk

Table 5

16
 Prices of Raw materials used in production process

RAW MATERIALS QUANTITY PRICE

Turon: (50 pcs)

Banana 2 kilos Php 60.00

Lumpia wrapper 2 packs Php 30.00
Brown sugar ½ kilo Php 44.00
Oil 500ml Php 30.00
Ube filling 150ml Php 22.00
Cheese 45 grams Php 19.00
Total cost: Php 215.00

Business Location
Turon Me On is located inside the school premise of Rosales National High School-
Senior high School at Room 1 Agabas Building. In order for Turon Me On to gain immediate
popularity in Rosales National High School, the proponents chose to sell the products room to
room basis to reach the potential customers that may want to taste of unique Turon with fillings.

Gantt Chart

17
 Table 6
Schedule of Activities

DURATION
ACTIVITIES (per week)

FEBRUARY MARCH APRIL MAY JUNE

1. Designing of the LOGO

2.Choosing our Product

3.Making of Questionnaires

4.Conduct of SWOT Analysis

5.Identifying the Mission and

Vision

6.Conduct of Survey

7.Conduct of Market Study

8.Purchase of needed
ingredients

9.Presenting of Product
Description

10.Making of Organizational
and Management plan

11.Doing the Production

Process

12.Conduct of Financial Plan

SECTION VII

18
 ORGANIZATION AND MANAGEMENT
Form of Business

Organizational Chart/Structure
Figure 7

Organizational Chart of Turon Me On

LEIREN JULIA P. RINGOR

(Manager)

PRINCESS MAE D. CASPE

(Assistant Manager)

MARIAN FATE P. LEAL KATRYN C. JAVIER

NICOLE ANN C. GOZALES (Bookkeeper) (Seller)
(Treasurer)

MARJORIE D. CERALDE

LILIANE C. HERRERIA (Purchasing Manager of Raw

(Auditor) Materials)

19
20
Job Specification, Descriptions and Qualification

Manager, Leiren Julia P. Ringor is competent to oversee and manage a company's operations
and her employees. She perform a range of tasks to ensure company productivity and efficiency
including implementing business strategies, evaluating company performances, and supervising
employees. Leiren Ringor is accountable for monitoring all organizational activities and
institutional aspects, as well as managing staff. She is qualified for this position as a manager
since she can use online resources effectively, comprehends enough about operating a business,
can take criticism, knows how to make wise judgments, and has excellent interpersonal and
leadership skills.

Assistant Manager, Princess D. Caspe a trusted right-hand of the President and is responsible
for providing support to the President in all their day-to-day operations. If absence of the
president, she will be required to step up and take on leadership responsibilities, ensuring that the
business continues to operate smoothly. She is an excellent Assistant Manager who is dedicated
to the success of the business. She is a strong leader, and a hard worker who is always willing to
do what it takes to ensure that the business runs smoothly.

Treasurer, Nicole Gonzales is suitable for the position of treasurer in a business because she
have a strong understanding of financial management and accounting principles, as well as
experience managing budgets and analyzing financial data. She also develops financial policies
and procedures, and monitors compliance with regulatory requirements. Additionally, Nicole
prepares financial reports and presents them to executive management.

Auditor, Liliane Herreria is in charge of planning financial reports and approving the company's
sales and revenue. Because of his integrity, curiosity, ability to operate a computer effectively,
ability to effectively communicate, and familiarity with the many accounting systems and their
facets, he can do well in this position.

Bookkeeper, Marian Fate Leal is responsible for maintaining accurate financial records for a
business. This includes recording financial transactions, reconciling accounts, and generating
financial reports. She suitable for the position of bookkeeper because she is organized, detail-
oriented, and have a strong work ethic. She's a quick learner and willing to take on new
challenges to help the business succeed.

Seller, Katryn Javier is suitable for this position because her skills for a include strong
communication skills, organization and time management skills, attention to detail, ability to
multitask and customer service skills. Seller endorsing products to our target customers and
Reach out to customers to try our products.

Purchasing Manager for Raw Materials, Marjorie D. Ceralde is responsible in this position as
well as will be responsible for sourcing equipment, goods and services and managing vendors.
The successful candidate will be able to perform strategic procurement activities across multiple
categories of spend, search for better deals and find more profitable suppliers.

21
Policies and Standard
At Turon Me On, we uphold a set of policies and standards to ensure the consistent
quality, safety, and customer satisfaction of our banana spring roll business. Our policies cover
various aspects of our operations, including product quality, food safety, customer service, and
ethical practices. Here are some key policies and standards we adhere to:
 Quality Ingredients: We prioritize using fresh, high-quality ingredients in our banana
spring rolls. We source our bananas, spring roll wrappers, and additional ingredients from
trusted suppliers who meet our quality standards.
 Food Safety: We strictly follow food safety regulations and implement rigorous hygiene
practices throughout our production process. Our staff is trained in proper food handling,
storage, and preparation techniques to ensure the safety of our products.
 Consistent Product Standards: We maintain consistent standards for the size, shape,
and taste of our banana spring rolls. Every batch of turon is carefully prepared and
cooked to deliver a consistently excellent product to our customers.
 Customer Satisfaction: We strive to provide exceptional customer service and ensure
that our customers' needs are met. We value customer feedback and continuously work
towards improving our products and services based on their preferences and suggestions.
 Transparency and Accuracy: We maintain transparency in our business practices,
including clear and accurate labeling of ingredients and allergen information. We aim to
provide customers with all the necessary information to make informed choices about our
products.
 Ethical Practices: We conduct our business with integrity, fairness, and respect for all
stakeholders, including our employees, suppliers, and customers. We comply with labor
laws and support fair trade practices wherever possible.
 Environmental Responsibility: We strive to minimize our environmental impact by
implementing sustainable practices. This includes minimizing food waste, using eco-
friendly packaging materials, and promoting recycling and waste reduction initiatives.
 Continuous Improvement: We are committed to continuous improvement in all aspects
of our business. We regularly review our policies, processes, and feedback from
customers and stakeholders to identify areas for enhancement and implement necessary
changes.
These policies and standards guide our operations at Turon Me On, reflecting our
commitment to delivering a quality product, ensuring customer satisfaction, and operating
ethically and responsibly.

22
 SECTION VIII

FINANCIAL PLAN

The financial aspect determines the profitability level which commonly defines in the
relationship of the net income after taxes to the total equity. The proponents start with major
financial assumption, which the business needed in computing the projected financial statements.
From these statements, the proponents can the come up with the financial analysis.

Major Assumptions
a. The total capital needed for the business is Php 900.00
b. The income statement, cash flow, and balance sheet are computed in a monthly basis

Source of Capital
Php 900.00

Pre-Operating Expenses
Turon Me On

Table 7
Summary of Pre-Operating Expenses Per Day and Months

Monthly
Category
Per day May (5 days of June (10 days of
operation) operation)

Inventories (Raw Materials) Php 215.00 Php 1,075.00 Php 2,150.00

Advertising Expenses Php 230.00 Php 1,150.00 Php 2,300.00

(Flyers,Posters)

Supplies Expenses Php 25.00 Php 125.00 Php 250.00

Packaging

Utilities Expenses Php 50.00 Php 250.00 Php 500.00

Transportation Expenses Php 40.00 Php 200.00 Php 400.00

Total Cost Php 560.00 Php 2,800.00 Php 5,600.00

23
 Table 8
Summary of Pre-Operating Expenses for 5 years
Category Cost

2023 2024 2025 2026 2027

Inventories (Raw Php Php Php Php Php
Materials) 19,900.00 25,800.00 38,700.00 51,600.00 64,500.00

Advertising Php Php Php Php Php

Expenses 13,800.00 27,600.00 41,400.00 52,200.00 69,000.00
(Flyers,Posters)

Supplies Php Php Php 4,500.00 Php 6,000.00 Php 7,500.00

Expenses 1,500.00 3,000.00
Packaging

Utilities Expenses Php Php Php 9,000.00 Php Php

3,000.00 6,000.00 12,000.00 15,000.00
Transportation Php Php Php 7,200.00 Php 9,600.00 Php
Expenses 2,400.00 4,800.00 12,000.00
Total Cost Php Php Php Php Php
33,600.00 67,200.00 100,800.00 134,400.00 168,000.00

Profit and Loss Statement

Turon Me On
Income Statement

Table 9
Income Statement for the Months of May and June

May (5 days of operation) June (10 days of operation)

Revenues Php 5,100.00 Php 10,200.00

Less: Cost of Good Sold (Php 1,075.00) (Php 2,150.00)

Gross Income Php 4,025.00 Php 8,050.00

Less: Operating Expenses (Php 450.00) (Php 900.00)

Net Income / Net Proft Php 3,575.00 Php 7,150.00

24
 Turon Me On
Income Statement

Table 10
Income Statement for 5 years
2023 2024 2025 2026 2027

Revenues Php Php Php Php Php

61,200.00 122,400.00 183,600.00 244,800.00 306,000.00

Less: Cost of (Php (Php (Php (Php (Php

Good Sold 12,900.00) 25,800.00) 38,700.00) 51,600.00) 64,500.00)

Gross Income Php Php Php Php Php

48,300.00 96,600.00 144,900.00 193,200.00 241,500.00

Less: Operating (Php (Php (Php (Php (Php

Expenses 5,400.00) 10,800.00) 16,200.00) 21,600.00) 27,000.00)

Net Income / Net Php Php Php Php Php ,500.00

Proft 42,900.00 85,800.00 128,700.00 171,600.00

Turon Me On
Cash Flow Statements

Table 11
Projected Cash Flow for the months of May and June
May June

Beginning Cash Balance Php 1,250.00 Php 2,500.00

Add: Cash Received fron the Php 5,100.00 Php 10,200

customer for Good sold

Total Cash Inflow Php 6,350.00 Php 12,700.00

Less: General Expenses (Php 1,525.00) (Php 3,050.00)

Ending Cash Balance Php 4,825.00 Php 9,650

25
 Table 12
Projected Cash Flow for 5 years

2023 2024 2025 2026 2027

Beginning Cash Php Php Php Php Php
Balance 45,000.00 78,300.00 144,900.00 244,800.00 378,000.00

Add: Cash Php Php Php Php Php

Received fron 38,700.00 77,400.00 116,100.00 154,800.00 193,500.00
the customer
for Good sold

Total Cash Php Php Php Php Php

Inflow 83,700.00 155,700.00 261,000.00 399,600.00 571,500.00

Less: General (Php (Php (Php (Php (Php

Expenses 5,400.00) 10,800.00) 16,200.00) 21,600.00) 27,000.00)

Ending Cash Php Php Php Php Php

Balance 78,300.00 144,900.00 244,800.00 378,000.00 544,500.00

26
 Projected Balance Sheet

Statement of Financial Position

Table 13
Projected Balance Sheet per the Months of May and June

May June
Assets
Cash Php 4,825.00 Php 9,650.00
Total Assets Php 4,825.00 Php 9,650.00

Liabilities 0 0

Owner’s Equity
Capital Php 4,825.00 Php 9,650.00
Total Owner’s Equity Php 4,825.00 Php 9,650.00
Total Liabilities and Owner’s Php 4,825.00 Php 9,650.00
Equity

Table 14
Projected Balance Sheet for 5 years

2023 2024 2025 2026 2027

Assets
Cash Php Php Php Php Php 544,500.00
78,300.00 144,900.00 244,800.00 378,000.00

Total Assets Php Php Php Php Php 544,500.00

78,300.00 144,900.00 244,800.00 378,000.00

Liabilities 0 0 0 0 0
Owner’s Equity
Capital Php Php Php Php Php 544,500.00
78,300.00 144,900.00 244,800.00 378,000.00

Total Owner’s Php Php Php Php Php 544,500.00

Equity 78,300.00 144,900.00 244,800.00 378,000.00

Total Liabilities Php Php Php Php Php 544,500.00

and Owner’s 78,300.00 144,900.00 244,800.00 378,000.00
Equity

Projected Sales Forecast

27
 Sales Forecast for the Months of May and June

Table 15
Projected Sales Forecast for the Months of May and June

May June
Projected No. of units per day 51 51

Multiply by: Selling Price Php 20.00 Php 20.00

Total of Sales per day Php 1,020.00 Php 1,020.00
Multiply by No. of day 5 10
operation for the Months of
May and June

Total Sales Forecast Php 5,100.00 Php 10,200.00

Table 16
Projected Sales Forecast for 5 years

2023 2024 2025 2026 2027

Projected No. 51 51 51 51 51
of units per day

Multiply by: Php 20.00 Php 20.00 Php 20.00 Php 20.00 Php 20.00
Selling Price

Total of Sales Php 1,020.00 Php 1,020.00 Php 1,020.00 Php 1,020.00 Php 1,020.00
per day

Multiply by No. 60 120 180 240 300

of operation for
year

Total Sales Php Php Php Php Php 306,000.00

Forecast 61,200.00 122,400.00 183,600.00 244,800.00

28
 Turon Me On

Break-even Point (BEP)

: BEP = Fixed Cost/(Selling Price per unit – Variable Cost per unit)
 Fixed Cost (FC): Costs that are independent of sales volume (Cost of Transportation and
Electricity)
 Variable Costs/unit (VC): Costs that are dependent on sales volume (Raw Materials and
Packaging)
 Selling Price/unit (SP) of the product

Table 17
Summary of the Break-even Point of each product daily and for the Months of May and
June

Month Name of the Given Solution Interpretation

Product
May Turon Me On FC: Php 450.00 P450.00/(P20.00) The calculation
(Turon with VC: Php 4.7 - P 4.7 would show that at
fillings) SP: Php 20.00 = 17.8 18 units, the amount
= 18 units for total revenues and
total costs, fixed and
variable would be the
same. At this level of
sales, it shows a point
of break-even,
Therefore Turon Me
On business must sell
18 units of products
to cover the total
expenses in the
month of May.
June Turon Me On FC: Php 900.00 P 900.00/P 20.00 The calculation
(Turon with VC: Php 9.41 - 9.41 would show that at
fillings) SP: Php 20.00 = 35.59 36 units the amount
= 36 units for total revenues and
total costs, would be
the same. At this
level of sales, it
shows a points of
break-even,
Therefore Turon Me
On business must sell
36 units of products
to cover the total
expenses in the
month of June.

29
 Table 18

Summary of the Break-even Point of the product per year

Year Name of the Given Solution Interpretation

Product
2023 Turon Me On FC: P 5,400.00 P 5,400.00/(P 20.00 The calculation
(Turon with VC: P 56.47 - P 56.47) would show that at
fillings) SP: P 20.00 = 213. 53 214 units the
= 214 units amount for total
revenues and total
costs, would be the
same. At this level
of sales, it shows a
points of break-
even, Therefore
Turon Me On
business must sell
214 units of
products to cover
the total expenses
in a year.
2024 Turon Me On FC: P 10,000.00 P 10,000.00/(P 20.00 The calculation
(Turon with VC: P 112.94 - P 112.94) would show that at
fillings) SP: P 20.00 = 427.06 427 units the
= 427 units amount for total
revenues and total
costs, would be the
same. At this level
of sales, it shows a
points of break-
even, Therefore
Turon Me On
business must sell
427 units of
products to cover
the total expenses
in a year.
2025 Turon Me On FC: P 16,200.00 P 16,200.00/(P 20.00 The calculation
(Turon with VC: P 169.41 - P 169.41) would show that at
fillings) SP: P 20.00 = 640.50 641 units the
= 641 units amount for total
revenues and total
costs, would be the
same. At this level
of sales, it shows a
points of break-
even, Therefore
Turon Me On
business must sell
641 units of
products to cover
the total expenses
in a year.
2026 Turon Me On FC: P 21,600.00 P 21,600.00/(P 20.00 The calculation
(Turon with VC: P 225.88 - P 225.88) would show that at
fillings) SP: P 20.00 = 854.12 854 units the
= 854 units amount for total
revenues and total

30
 costs, would be the
same. At this level
of sales, it shows a
points of break-
even, Therefore
Turon Me On
business must sell
854 units of
products to cover
the total expenses
in a year.
2027 Turon Me On FC: P 27,000.00 P 27,000.00/(P 20.00 The calculation
(Turon with VC: P 282.35 - P 282.35) would show that at
fillings) SP: P 20.00 = 1,067.65 1,068 units the
= 1,068 units amount for total
revenues and total
costs, would be the
same. At this level
of sales, it shows a
points of break-
even, Therefore
Turon Me On
business must sell
1,068 units of
products to cover
the total expenses
in a year.

31
FINANCIAL ANALYSIS

Payback Period
Table 19
Summary of Payback Period Monthly

May June
Total Investment
Php 4,825.00 Php 9,650.00
Divided by: Monthly Net Php 3,575.00 Php 7,150.00
Income
Payback Period 1.35 = 1 day 1.35 = 1 day

For May, the proponents can conclude that it would take almost 1 day for a business to recover
the investment.
For June, the proponents can conclude that it would take almost 1 day for a business to recover
the investment.

Table 20
Summary of Payback Period Yearly

2023 2024 2025 2026 2027

Total Php Php Php Php Php
Investment 15,000.00 30,000.00 45,000.00 60,000.00 75,000.00
Divided by: Php Php Php Php Php
Monthly Net 42,900.00 85,800.00 128,700.00 171,600.00 214,500.00
Income
Payback 3 days 3 days 3 days 3 days 3 days
Period

For the year 2023, The proponent can conclude that it would take 3 days for a business to
recover the investment.
For the year 2024, The proponent can conclude that it would take 3 days for a business to
recover the investment.
For the year 2025, The proponent can conclude that it would take 3 days for a business to
recover the investment.
For the year 2026, The proponent can conclude that it would take 3 days for a business to
recover the investment.
For the year 2027, The proponent can conclude that it would take 3 days for a business to
recover the investment.

32
Return On Investment

Table 21
Summary of Investment Monthly

May June
Net Profit Php 3,575.00 Php 7,150.00
Divided by: Total Assets/ Php 4,825.00 Php 9,650.00
Investments

Multiply by: 100 0.74 x 100 0.74 x 100

Return on Investments 74% 74%

It means that in May Turon Me On will generate 74% for every Php 1.00 of investment in
the business and June, Turon Me On will generate 74% of investment in the business.

Table 22
Summary of Investment Yearly

2023 2024 2025 2026 2027

Net Profit Php Php Php Php Php
42,900.00 85,800.00 128.700.00 171,600.00 214.500.00
Divided by: Php Php Php Php Php
Total Assets/ 15,000.00 30,000.00 45,000.00 60,000.00 75,000.00
Investments
Multiply by: 0.35 x 100 0.35 x 100 0.35 x 100 0.35 x 100 0.35 x 100
100
Return on 35% 35% 35% 35% 35%
Investments

The table means that in the year 2023,2024,2025,2026, and 2027 Turon Me On will
generate 35% for every Php 1.00 of Investment in the business.

33
 APPENDIX A

SAMPLE QUESTIONNAIRE-MARKET STUDY

Name (Optional): Age:

Grade Level & Section: Sex:

Objectives: This survey is designed to obtain data about our focus on ensuring' preferences in
selecting what type of food to taste. This is to make certain that our business is efficient enough
to assist every student in resolving their food predicament in Rosales National High School a
public high school in Rosales, Pangasinan. This survey is additionally being carried so that we
can guarantee that you get the best possible delivery
Direction: Put a check (l) or circle your corresponding answer based on the following questions:
1.Where do you usually buy your food?
A. Canteen B. Outside the school C. Others
2. What flavor do you prefer?
A. Ube B. Buko C. Cheese
3. What time you usually buy your snack?
A. 8:00 AM B. 9:30 AM C. 10:45 AM
4. On the average, How much do you spend when buying snack food
A. 20-30pesos B. 40-50pesos C. 60-100pesos
5. What type of packaging would you prefer?
A. Plastic B. Paper C. Aluminum
6. What is your preferred texture when it comes to food products?
A. Soft B. Crunchy C. Chewy and Creamy
7. What type of food product are you most interested in trying?
A. Sweet B. Savory C. Spicy
8. What type of food do you generally prefer?
A. Healthy B. Processed C. Comfort
9. Are you looking for a food products with specific health benefit?
A. Yes B. No C. Maybe
10. Does price play a role in your decision to purchase of a food products?
A. Yes B. No C. Maybe

34
 APPENDIX B

MARKET STUDY RESULT

Question No. 1 Where do you usually buy your food?

The pie chart above shows that 60% of the respondents usually buy food at Outside of the
school. 20% of the respondents answered that they usually buy food at the School Canteen and
Others.

Question No. 2 What flavor do you prefer?

The pie chart above shows that 70% of the respondents prefer Ube flavor. 20% of the
respondents answered Cheese flavor. 10% of the respondents answered that they prefer Buko
flavor.

35
Question No. 3. What time you usually buy your snack?

The pie chart above shows that 80% of the respondents answered that they usually buy their
snack at 9:30 AM. 10% of the respondents answered 8:00 AM and 10:45 AM.

Question No. 4 On the average, How much do you spend when buying snack food

The pie chart above shows that 65% of the respondents answered that the average of their
spending when buying their snack food is 20-30 pesos. 25% of the respondents answered40-50
pesos. 10% of the respondents answered 60-100 pesos.
Question No. 5. What type of packaging would you prefer?
36
The pie chart above shows that 80% of the respondents answered that the the type of packaging
they prefer is Paper. 15% of the respondents answered Plastic. 5% of the respondents answered
Aluminum.

Question No. 6 What is your preferred texture when it comes to food products?

The pie chart above shows 75% of the respondents answered that the they prefer texture when it
comes to food products is Crunchy. 15% of the respondents answered Soft. 10% of the
respondents answered Chewy and Creamy.

Question No. 7 What type of food product are you most interested in trying?

37
 The pie chart above shows that 50% of the respondents answered that the food product are they
interested in trying is Sweet. 11% of the respondents answered Spicy. 39% of the respondents
answered Savory.

Question No. 8 What type of food do you generally prefer

The pie chart above shows 45% of the respondents answered that the type of food product are
they generally prefer is Comfort. Also 45% of the respondents answered in Healthy. 10% of the
respondents answered 10% in Processed.

38
Question No. 9 Are you looking for a food products with specific health benefit?

The pie chart above shows that 80% of the respondents answered Yes that looking for a food
product with specific benefit. 5% of the respondents answered No. 15% of the respondents
answered Maybe..

Question No. 10 Does price play a role in your decision to purchase of a food products?

The pie chart above shows that 100% of the respondents answered Yes that looking for a food
product with specific benefit. 0% of the respondents answered in No and Maybe.

39