INTRODUCTION

Those involved in the baking business have noted that it is a rewarding and a profitable

venture. They further pointed out that baked products are sure sellers because

everyone practically eats bread, and it is almost always the choice as a convenient, on-

the-go food.

With the increase in number of businesses engaged in baking, Filipinos not only get

their supply of bread from neighborhood bakeries, but also in other accessible

establishments like malls, supermarkets, and train stations.

Consuming food three or more times a day is necessary for the basic survival of human

beings. In the Philippine Culture, people are used to eat snacks during daytime or even

in midnight. Snacks are also part of bonding, relaxation and energizer for every people.

And this research will introduce empanada as snack to fulfill every stomach of the

people in San Pablo. But how did the researchers come up choosing empanada as best

snack to establish in San Pablo? What uniqueness it has that fits in the market?

Empanadas are some of those traditional bread snacks that you can have access to

anytime and in any place in the city. Empanada making is claimed to be an art mastered

by those with delicate hands, and an unwavering patience. (Pat Cadsawan, 2018).

Every household has its own way of making empanada. Each has its own preferred

filling as well as desired sort of dough. .

The Filipino empanada is a quintessential merienda (mid-day snack) consisting

of a flaky crust traditionally filled with ground beef sautéed with onions, peas, raisins

and potatoes. Ironically, empanadas can be found in kitchens all over the world- so
many cultures have their own version. (Acosta, 2014) Among the most commonly

known Filipino empanadas are pork empanada, beef empanada and chicken

empanada. Furthermore, empanadas may be fried or baked depending on one’s

preference. Empanadas are a wonderful way to use seasonal vegetables and fruits and

any other flavor but fewer calories, fat, and more nutrition with healthier versions.

Nowadays people were unconsciously choosing an artificially made food product that

has a less healthy nutritional content over the conventional foods that is said to be

“good for our health” that is available in the market. Promoting a healthy and convenient

way of eating by introducing varieties of Veggie Breads to the public consumers would

also benefit not just the consumers with the its health nutrition content it have but also

helps the Filipino farming industries in the country as well. A healthier variety of

empanada is what we are in cognizance. We would like to linger the interest of the

buyers and also the consumer with our version of empanada. This study will provide

satisfaction to the people in San Pablo City by making different variety flavors of

empanada.

The researchers concluded that establishing a restaurant that could provide healthy and

luscious empanada in San Pablo, Laguna is a great opportunity since the product

offered is unique and no other business are offering the same product in which could

result for good income. The target market of the business is the community of San

Pablo, Laguna as well as the students and workers near the location.
STATEMENT OF THE PROBLEM

The central problem of the study is the evaluation of the viability of establishing

an Empanada Restaurant in San Pablo City, Laguna.

OBJECTIVES OF THE STUDY

The main objective of the study is to determine the feasibility of establishing an

Empanada Restaurant in San Pablo City.

Marketing

1. To describe the nature of the product.

2. To determine the demand and supply for the product.

3. To formulate marketing plans, programs and strategies for the business

4. To establish a sustainable competitive position for the success of the business.

Technical

1. To determine the production flow of creation of products

2. To determine the necessary equipment, ideal location in the establishment of

empanada manufacturing business

Organizational

1. To decide the most applicable form of ownership.

2. To determine the different requirements needed in starting a business.

3. To know the number of qualified people to run the project effectively.

4. To develop a compensation package that will motivate the people to be a diligent in

the task.

5. To determine the necessary steps to be done before the implementation of the study.

6. To appropriate the marketing program for the product.

7. To assure that all of the operation people in our business is functioning well to meet

the demand of our customers.

Strategic Management

1. To establish a strategic plan that supports the development of the mission, vision and

objectives of the business.

2. To monitor the implementation of the strategic plan on testing its effectiveness.

3. To set a strategic evaluation as feedback on the implementation or set an alternative

plan just in case the assumption do not work as expected

Financial

1. To make realistic method that will guide in the analysis and preparation of financial

statements.

2. To agree on the amount of total investment required to implement the business.

3. To explore possible sources of financing from banks and institutions that would yield

low interest.
4. To analyze the activities that will ensure the success of the business.

5. To measure the business profitability and the efficiency with which its capital is used.

Socio-Economic Responsibility

1. To determine the benefit that will be receive by the customers from the business.

2. To evaluate the benefit that will be given by the proposed business to suppliers.

3. To examine the operations of the business so as to be responsible to the proprietor.

4. To determine the benefit of the proposed business to the community/school.

SIGNIFICANCE OF THE STUDY

The study will redound to the feasibility of empanada business that will be significant to

the following:

Students- the result of this study will be a great help for the students who is interested

in this kind of business

Entrepreneurs- who are looking for opportunities where to invest their funds

Potential Investors- the result of the study can be used as a guide by those who wants

to engaged themselves in the same line of business

Consumer- they will benefit from the health content of the product as well as this will

give them satisfaction

Community- the study will inform them about the trends in the food industry

Future Researchers- this study may be use as a guide for their future researches.
SCOPE AND LIMITATIONS

The feasibility study primarily focuses on the study of the viability of establishing

Empanada restaurant in San Pablo City, Laguna.

The study will take place in San Pablo among residents and people working in

the city. The data used in the study were gathered from the result of survey

questionnaire conducted in the target location for the month of_________2020.

The proposed business focuses on providing healthy snacks with variety of fillings

of Filipino delicacies. The financial projections are based on historical data. The

financial statements are projected only up to five years from the start of the business.

The limitations of the study will vary on the weaknesses that might occur in the

business such as spoilage of products, allergic reaction to some customers and also

being new in the market could affect the profitability on the first year of the operation.